ADAMSON University

College of Engineering
Civil Engineering Department
CE 431- Elective 3: Entrepreneurship for Civil
Engineers

Reported by: Adda

Marie L. Zafe
 Table of Contents

Executive Summary
Executive Summary
Company Description

Company Description Services

Services Market Analysis

Marketing Strategy and Implementation

Market Analysis
Organization and Management
 Ƨafe Builders is construction company situated in the island of
E Catanduanes, Bicol. A small company owned by Adda Zafe
S wherein services are offered with a price worth of quality and
X timeliness.
U
E With the desire to build safe infrastructures for the locals,
M Ƨafe Builders shifts its target market to both residential
C clients and commercial customers.
E M
U Ƨafe Builders offers comprehensive services designed allow
A
T
the company to do whatever it takes to finish a project. Some
R of these services include; design work, remodeling and
I alterations, permitting, site preparation, carpentry, cement
Y foundations, painting, and plumbing and utilities installation.
V
 The Primary objective of Ƨafe Builders company is :
B • To significantly expand into the commercial and O
U office building contracting market to improve B
profit margins and increase local market share. J
S • To begin to market and offer services in the
E
I Virac area
• To provide quality service with no delay C S
N • To build residential or commercials places safe
T
for the clients
E I
• To ensure safety of the workers in the work area
S • To u s e h a r m l e s s p ro c e s s e s s a fe fo r t h e V
environment
S E
 Ƨafe Builders aspire to offer the finest quality
S
M design, site preparation, cost estimates, and
construction to clients needing small or large scale T
I construction services, whether it be a residential
A
house, office buildings, warehouses, large
S apartment complexes, or public works. ƧB T
S maintains the highest standards of service in the E
commercial construction industry. This company
M
I seeks to provide strong structures to ensure safety
for the clients, systematic field site to ensure E
O s afet y fo r t h e wo r ke rs , a n d m et i c u l o u s N
N construction processes to ensure safety for the
environment. T
 1.Safety first
P
G -All workers should wear their personal
protective equipment at all times in the R
U I
site.
I N
D 2. Deadlines are deadlines C S
- All work goals must be done on the I
I
specified and agreed date. P
N
L
G 3. Think. Build. Save.
- E
 The local commercial construction market is
K booming at the moment. In order to achieve a S
defendable position in this environment, the
E company must concentrate on the following U
Y tasks. C
• Secure at least five large scale commercial
S contracts over the next three years. C
• Expand our customer base through
expansion into other geographic areas to
E
T retain a sufficient level of profitability. S
• Increase marketing expenditures by 15%.
O • Secure connections to gather more clients. S
Ƨafe Builders will be established on the year of
2024. The office will be located in 43B Cabinitan,
Virac , Catanduanes. The office will be located in
a residential house wherein clients can come for
discussion of projects. The company will be fully
owned by Adda Marie and Fabio Nico L. Zafe.

The office will be opened from Monday to

Saturday from 8AM to 5PM. The office will be
closed on holidays. The clients must first call,
email or text for an appointment.
Ƨafe Builders will be owned by Adda Marie and Fabio
Nico L. Zafe. This was an idea ago and will soon be
executed in the year of 2024.

Adda Zafe is a Civil Engineering student in Adamson

University with student leadership background. She
will graduate in 2020 and will work in MPTC for three
years as experience on the field.

Nico Zafe is a registered nurse and a personal gym

trainer. He is the owner of Fitness Movement, a gym
in Virac, Catanduanes.
Ƨafe Builder will be organized as
sole proprietorship, wholly owned,
and operated by Adda Zafe. The
BIR is registered in district of Virac.
The estimated capital needed is Php 85
million. The 50% of the capital will come
from bank loans. Adda and Nico Zafe will
provide 20% of the capital from their savings.
The 10% will be borrowed from Nico Zafe’s
father-in-law who is an engineer.
The office will be located in a residential
house in 43B Cabinitan, Virac ,
Catanduanes in front of Catanduanes
S t a t e U n i v e r s i t y. T h i s i s n e a r t h e
business district of the city.

Virac, Catanduanes is an island province

with a population of 73,650.
Ƨafe Builder offers a comprehensive package of
services designed to allow the client to work with
one of our managers and create a project the
company can carry forward to completion. SER
•
•
Design work
Site preparation VI
•
CES
Carpentry
• Cement foundations
• Painting
• Plumbing and utilities installation
• Exterior renovations
• Subcontractor assessment and evaluation.
• Currently, there are still no
construction companies located
in Virac.

• Bicol Saro Construction

Company is located in Pandan, a
city three hours away from Virac
Through Nico Zafe’s gym, he
already have connections
with suppliers who offers
reasonable prices.
Adda Zafe’s uncle will be the
sand and gravel supplier for
the business.
• The management ensures the safety of the
workers on the field. The company will provide
PPE.
• Appointments. The clients must first book an
appointment to discuss the project.
• Weekly Inventory. Management will conduct a
weekly inventory to determine weekly profit
and loss.
• Monthly Staff Evaluation. There will be a
monthly evaluation to determine the
performances of the staff.
 • Weekly Prime Cost. A staff will prepare a
weekly prime cost to profit during projects.
Future plans are : • Purchasing Records/ Payables. A
• to extend to the other bookkeeper will account all the
parts of Bicol and transactions of the day such as check
disbursements and other transactions
• to provide services to • Payroll Processing. Payroll Processing will
bridges and road be issued bi-monthly. Nico Zafe will check
the attendance and performance of the
projects staff. He will issue the payment to the
workers every 15th and 30th of the month.
Market Analysis
The Bicol region is booming at this moment, overall business
growth over the past seven years has averaged approximately
5.5% and is expected to continue for at least the next four years.
Other than the fact that this is owners’ province, the developing
market attracts the business people to invest.

The company will be concentrating on the customers that will

provide the greatest margin, in other words those clients
desiring office building construction. This is the fastest growing
segment of all the commercial clients requiring our services. The
other categories that will be served include the standard
occupancy structures and essential facilities.
Industry Analysis
At the moment, the potential list of clients includes
all the various businesses in the area and its suburbs.
The company will concentrate on the customers
that can provide us with the greatest margin, in
other words those clients desiring office building
construction. This is the fastest growing segment of
all the commercial clients requiring the services.
MARKET SIZE
There are 315 barangays with a population of 260964 in the island of
Catanduanes. Currently, there are commercial businesses rising in the
market.

INDUSTRY PARTICIPANTS
A nearby industry is the Bicol Saro Construction

MAIN COMPETITORS
• Currently, there are still no construction
companies located in Virac.

• Bicol Saro Construction Company is located in

Pandan, a city three hours away from Virac
At the moment our potential list of clients includes all the various businesses
in the Bicol area and its suburbs. Safe Builders will concentrate on the
customers that can provide us with the greatest margin, in other words those
clients desiring office building construction. This is the fastest growing
segment of all the commercial clients requiring our services. The other
categories that we will serve include the restaurant segment, the special
facilities segment, such as gas stations, and theaters, and a category which
we will call "general", encompassing all other potential commercial clients.
Since office building construction has the highest average
profit margin, we will focus most of our marketing and
servicing toward these customers. Usually these clients
require the largest projects in scope, land use, and cost. In
addition, they tend to be the most sensitive to completion
times. Therefore, we plan to accommodate these clients
through a well established and expeditious permitting
program, strict cost accounting and supply management, and
intensive and comprehensive project management capitalizing
on Fosse's experience in the field.
Marketing Strategy and
Implementation

Ƨafe Builders plans to market itself through a

variety of methods. Our plan will use referral
systems, radio and published ads, leveraging of
our pre-existing contacts with the local real
estate companies, and industry contacts.
Ƨafe Builders has been able to gain a very
advantageous supplier contract that will allow
Ƨafe Builders to obtain its materials at a
significant discount. This will allow the company
to underbid its rivals and achieve a low cost
leadership role.
STRENGTHS: Prime location, Connections, Reliable consultant

Weaknesses: Quality of Employees, Limited Suppliers

Opportunities: Less Competition, Developing Market

Threats: Uncontrolled weather , Rising external Costs

UNIQUE SELLING POINT

Ƨafe Builders has been able to gain a very

advantageous supplier contract that will
allow Ƨafe Builders to obtain its materials
at a significant discount. This will allow
the company to underbid its rivals and
achieve a low cost leadership role.

Ƨafe Builders promises a service of safety

that ensres the sustainability of the
society.
Competitive Edge
In the construction industry the primary ways to
compete are through low cost or better project
management. One of the most important processes for
winning a contract is the bid process. The company has a
unique competitive edge over its competitor. The Bicol
Saro Construction Company is on another area and is
located far from Ƨafe Builders. Through this relationship,
Ƨafe Builders has been able to gain interested clients and
accept projects. With these edges the company can
underbid its rivals and achieve a low cost leadership role.
Ƨafe Builders will ensure safe practices for
the staff, a quality and safe structure for the
clients and will use safe processes for the
environment.
 POSITIONING
S TAT E M E N T:

Think. Build. Save.

P R I C I N G S T R AT E G Y:

With the mentioned

competitive edge,
the company aims to
provide quality
service with a
reasonable price.
 PROMOTION AND ADVERTISING
S T R AT E G Y:

*Location- located in front of a

university and the main road
* Wo rd o f M o u t h
*Social Media such as Facebook
 O R G A N I Z AT I O N A L C H A R T
The manager of
Finance Department
is a fulltime
bookkeeper of all the
finances, invoice and
check disbarment.
The president is in The Vice President is in
charge of presenting charge of seeking new
the project plans with clients and ensuring a
her STAAD, ETABS, good relationship with
and AUTOCAD skills. the suppliers.
The Manager of Services
With her previous As a registered nurse, and Labor will be a full
student leadership he will ensure the time job and is in charge
skills, she can truly physical safety of the of seeking manpower
manage the workers workers during projects. during projects . He/She
to meet the dealines will be in charge of
inventory.
 As a startup company, manpower and
equipment needed for a project will be
MANAGEMENT rented through reliable sources.
Supplier of materials such as sand and
gravel will come from Sonny Zafe and
other trusted suppliers.

President Php 750.00/ day *

Vice President
Manager for Financial
Php 750/ day *
Php 530/day *
PERSONAL
Depart
Manager for Labor and Php530/ day *
PLAN
Services
* May vary due to the current minimum wage and due to projects signed