ADAMSON University

College of Engineering
Civil Engineering Department
CE 431- Elective 3: Entrepreneurship for Civil Engineers

Proposed Business Plan

GBT Designs and Construction

Presented by: Gecilo B. Tabogon Jr.

Presented to:
Dr. Tomas U. Ganiron Jr.
Professor, Entrep. for C.E.
 GBT Designs and TABLE OF CONTENTS
Construction
A Company of Autodesk Certified Users and
Autodesk Certified Professionals • Executive summary
• Company description
• Services
• Market analysis
• Marketing strategy and
implementation
• Organization and management
Executive Summary
Founded by Gecilo B. Tabogon Jr. and his father, Gecilo L. Tabogon Sr., GBT
Designs and Construction offers structural design, civil engineering, and
project and construction management services.

The full-time technical professionals are proficient in cutting-edge design

software, including applications such as Primavera, Navisworks, Autodesk
Building Design Suite, Autodesk Infrastructure Design Suite, Autodesk Civil
3D and full versions of Autodesk AutoCAD software.

Using these resources, we consistently and faithfully work for the efficient
completion of each project and the protection of the interest of all
stakeholders.
Business Objectives
• Contribute to the continues progress that is coming into the Philippines with our own
brand of modern engineering.

• Recognize the need to continually adapt and improve together with the changing business
environment and cope up with the global trend towards engineering services.

• To be a world-class "BUILDER OF CHOICE" providing Engineering, Construction and

Construction Management for our partners

GBT Designs and Construction 4

Mission
GBT Designs and Construction will only
provide excellent, quality and cost-
effective engineering services to its
customers. In the process, it will improve
the quality of life of all its stakeholders.

Vision
GBT Designs and Construction commits to
being one of the engineering company of
choice within the country, utilizing state-
of-the-art technology with the help of
well-trained, highly motivated and well
taken care of employees.
 Guiding Principles

Excellence Professionalism Integrity

Achieving excellence is
never easy to do.
Excellence is a quality that
people really appreciate,
because it's so hard to find.
Professionalism is the key to Integrity is the quality of
quality and efficiency. being honest and having
strong moral principles and
moral uprightness.

GBT Designs and Construction 6

KEY TO SUCCESS
Like a living organism, we recognize the need
to continually adapt and improve together
with the changing business environment. We
see the increasing global trend towards
engineering services outsourcing and we are
ready to serve this growing need.
Building Information Modelling
(BIM)
BIM is the future of engineering. It is a
renowned approach in design engineering
harnessing efficiency of technology.

Project Management
The trust of our project management
services is built on integrity and
competence.

Global Safety Standards

We use performance-based designs to
ensure that the safety of all our projects
are durable and never compromised.
CENTRALIZED MODEL
CLASH DETECTION
TIMELINERS
Company Description
Founded by Gecilo B. Tabogon Jr. and his father Gecilo L. Tabogon Sr., GBT
Designs and Construction offers structural design, civil engineering, and
project and construction management services.

The company will be located at Kapitolyo, Pasig City and the office
will be opened from 8:00am – 5:00pm from Monday to Friday
and closed on Holidays.
OWNERSHIP
GBT Designs and Construction will be owned
by Gecilo B. Tabogon Jr. and his father Gecilo
L. Tabogon Sr. The company will be establish
in 2025
 Gecilo B. Tabogon
Jr.
President
Gecilo B. Tabogon Jr. is
currently a civil engineering
student in Adamson
At the early age of 18 he already started University. He will graduate
accepting sidelines with relate to designs and
cad drawing to support some of his needs in in 2021 and will continue
college. his current work as a
freelancer for at least 2-3
With the desire to be proficient in using
engineering software, He continually attend more years to gain funds to
trainings outside the school such as start the company.
MICROCADD and ESCA Incorporated to
learn the current trends of engineering
technologies because he believe that the
knowledge that we are currently learning as
of now here in school will only be used until
the board examinations.

He also used to represent Adamson

University in JPICE-MNL AutoCAD
Competition since 2017, a competition
which includes 14 different schools including
La Salle, FEU, Mapua, UE, TIP, TUP, etc.
and as of now a 2x defending champion in
AutoCAD Competition 2017 Revit Structure Training BIM Seminar

AutoCAD Competition Revit Architecture Training

2018

Phil. Community of Student Expert

meet at Quezon City Circle
House Renovation, Pandacan
Manila
Proposed Warehouse Design for HOWO Trucks PH: Tandang Sora, Quezon
City
Proposed Condo Unit Renovation, Suntrust Parkview
Proposed 3-Storey House Renovation, Sun Valley Paranaque
 Gecilo L. Tabogon
Sr.
Senior Engineer, Civil Works
Gecilo L. Tabogon Sr. is a
graduate of BSCE in Cebu
Institute of Technology. He is
now currently a small time
In his previous career, he work as a
contractor based in Surigao
safety consultant in one prominent
Del Norte and focusing on
company from Japan with a projects
horizontal land development
in different parts of Asia.
or roadworks.

Most of the Projects that is assigned

to him was in the Power Plants
Legal Form
GBT Designs and Construction will be organized as sole proprietorship,
wholly owned, and operated by Gecilo B. Tabogon Jr. The BIR is registered at
the district of Pasig.
• Start-up Summary
• The estimated capital needed is Php 20 million, 50% will come from bank loans. Gecilo and his father will give the remaining
50%
Item Quantity Price Total Price
PC Computer 20pcs P70,000 P1,400,000

15pcs
Licensed Revit Software 5 for Architects, 5 for Civil, 5 for P115,000 per year P1,725,000
MEP
Licensed AutoCAD 5pcs P80,500 per year P402,500

Licensed Civil 3D 5pcs P 110,250 per year P551,250

Licensed Navisworks Manage 2pcs P108,750 per year P217,500

Licensed Robot Structural Analysis 2pcs P141,250 per year P282,500

Other Equipment and office *VARIES* P2,000,000

necessities
Total Price P6,578,750

Remaining Budget P13,421,250

The remaining budget will be used for the salaries of the workers, maintenances, upgrades, and other needs of the company

GBT Designs and Construction 25

Location and
Facilities
The company will be located at Kapitolyo, Pasig City in
front of the Governor Ynares Gymnasium

Pasig City has a population of 755,300

Services Offered
• Building Information Modelling
• Structural Design
• Project and Construction Management
• Land Development
• Horizontal / Road Works
• Engineering Consultancy
• Renovations
 Competitive Comparison
• As of now our country is not yet fully informed about what Building Information Modelling is and how modern
technologies work. Even those big companies now ,their technical or design team is still behind the current trend.

• With our Modern Engineering Design tools and practices, we believe that we can be in lined with those big
companies when it comes to high quality services and in being globally competitive.

GBT Designs and Construction 30

Suppliers
Through Gecilo’s recent clients, he already has connections with suppliers who offers quality products in lower
prices and now it is easy to find what we need online.

Management Controls
Safety Planning - Identifying and eliminating safety hazards and implementing ways to reduce safety risks.
The company will provide PPE.

Goal Setting - Clearly communicating what is expected of teams and individuals.

Monitoring - Monitoring work with systems, communications and reporting.

Future Services
To extend and provide services to the other parts of the Philippines and abroad.

Administrative System

Weekly prime cost – a staff will record the weekly prime cost to profit during projects.

Payables/ purchasing Records – a book keeper will list all transactions of the day.

Payroll Processing –A payroll manager will check the performance and the Attendance of the staff.
The payroll will be issued bi-monthly at 15th and 30th of the month.
 Market Analysis
The company will be concentrating on the customers that will provide us with the
greatest margin, in other words those clients desiring commercial building
construction. This is the fastest growing segment of all the commercial clients
requiring our services. The other categories we will serve include the residential
and special facilities segments, to serve all other potential commercial and
residential clients.
 Industry Analysis

In order to complete a construction project, a range of factors have to be

considered, including budgeting, safety of the construction site, building materials,
public inconvenience, environmental impact and scheduling. Other factors that
should be considered are financial, design and legal issues, especially since there's
always the possibility of a negative outcome during a construction project, such as
structural collapse and cost overruns.
Market Size
There are 237 barangays in the city of Pasig with a population of 755,300. currently, there are businesses
rising in the market.

Industrial Participants
Metro Manila is a place where big and small construction company is everywhere so all of those construction
companies is to be considered as participants. The nearest would be DMCI who has an office nearby which is
less than 2km away from our office.

Main Competitors
• DMCI
• SMDC
• MDC
• ESCA
• Small scale contractors
• etc.
 Market Segmentation
GBT Designs and Construction will concentrate on the customers that can provide
us with the greatest margin, in other words those clients desiring office building
construction. This is the fastest growing segment of all the commercial clients
requiring our services. The other categories that we will serve include the housing
projects, warehouses, and other facilities, encompassing all other potential
commercial clients.
 Target Segment Strategy

Since commercial building construction has the highest profit margin,

we will focus most of our marketing and servicing toward these
customers. Usually these clients require the largest projects in scope,
land use, and cost.
 Market Strategy and
Implementation
GBT Designs and Construction plans to use referral systems with local
businesses. We will also air radio spots and publish ads in a variety of
commercial construction trade magazines. In addition we will leverage
our pre-existing contacts with the local real estate companies
Strength
• Modern engineering technology system
• Years of experience and expertise
• Referrals from previous clients

Weaknesses
• Only few people knows about Building Information Modelling (BIM)
• Maintenance and subscriptions to the software installed.
• Our company is not yet established as one of the premier construction company in the Philippines
Opportunities
• Projects are easily monitored through the centralized cloud system of BIM.
• Income level is at constant increase in every projects done.
• Find competent employees that is capable of doing BIM works.
Threats
• Intense Competition from Local & Foreign Firms (Loyalty of the customers and more numbers of
branches will favor their side)
 Unique Selling Point

GBT Designs and Construction has been able to gain an advantage

company due in having an expertise in interior designing, construction
services and a reasonable prices to the customers/clients. This will
allow the company to underbid its rivals and achieve a low cost
leadership role.
 Competitive Edge

With the use of modern practices, the company has its edge over
those competitors that has no background into the changing world of
engineering technology today.
 Positioning

GBT Designs and Construction will ensure the quality of services for
the customers and the safety of the employees, workplace and the
environment. We will ensure the safety practices that the company
needs.
 Positioning Statement

For clients and established engineering and architectural firms who

require sub-consultant services, we offers a competitive and
economical services. Projects may be delegated to us directly or
arrangements can be made to supplement and assist their own
desired plans.
 Pricing Strategy

In order to meet specific objectives, and within the content

of factors that influence pricing decision, the company aims
to have a reasonable low price level
 Promotion and Advertising
Strategy

• Social Media
• Referrals
• Advertisements
 Management
• As a startup company, some equipment needed for a certain project will be rented through
reliable sources. Supplier of materials such as sand and gravel will be ordered from the trusted
suppliers.

Position Salary Position Salary

Executives Non - executives
President P1300 Skilled Worker P800
Vice President P1300 Laborer P700
Senior Engineer P1200 Staffs P600
Head, Structural Engineer P1200
Head, BIM P1200
Head, Finance Department P900
Head, Operations P900
Head, Human Resource P900
THANK YOU