QUESTIONNAIRE

Dear Respondent,
My name is ROYSTN HADLEE HORNE and I am pursing my MBA
degree from St. Joseph’s Institute of Management, St. Joseph’s College, Tiruchirappalli
- 620 002. I am collecting data as part of marketing project which is a vital part of my
MBA curriculum. I assure you that the details you provide will be kept confidential
at all cost. I request you to kindly assist me by providing the information required for
completing my project.

Thank You,
Yours Faithfully,

ROYSTN HADLEE HORNE

A STUDY ON CONSUMER BEHAVIOUR REGARDING GOOD

DAY BISCUITS
Name :

Gender : a) Male b) Female

Age : a) Below 18 b) 18-25 c) 25-35 d) 35-45 e) Above 45

Occupation :

Monthly income: a) below 10000 b) 10000-15000 c) above 15000

1. Do you eat biscuits?

( ) Yes ( ) No

2. How often do you consume biscuits?

( ) Every day ( ) Once in three days

( ) Once in a week ( ) Monthly once

3. Do you stock biscuit at home?

( ) Yes ( ) No

4. How much amount do you spend monthly for purchasing biscuits?

( ) Below 50 ( ) 50-100 ( ) 100-200 ( ) Above 200

5. Who are your primary influences in purchasing good day biscuits?

( ) Spouse ( ) Friends ( ) Children ( ) Relatives ( ) Media .

6. Have you seen any good day biscuit advertisement?

( ) Yes ( ) No

7. What attracted you in the advertisement?

( ) Creativity ( ) Delivery of message ( ) Frequency of the advertisement

8. What do you like the most in good day biscuit?

( ) Taste ( ) Brand name ( ) Packaging ( ) Price

9. Which good day biscuit pack do you buy the most?

( ) Rs.5 ( ) Rs. 12 ( ) Rs. 20 ( ) Rs. 28

10. Are you satisfied with the price of the product?

( ) Yes ( ) No

11. I like good day biscuits because (tick any one)…

( ) it tastes good

( ) it satisfies my hunger

( ) it has a wide variety

( ) it makes me feel energetic

12. Do you get the biscuit pack in your nearby retail outlet?

( ) Yes ( ) No

13. If good day is not available in the shop, will you look for it in the next shop?

( ) Yes ( ) No

14. If the retailer gives you another brand of biscuit instead of good day, will you buy?

( ) Yes ( ) No

15. How long are you using the current brand?

( ) Below 1 year ( ) 1-2 years

 ( ) 2-3 years ( ) above 3 years

16. How do you come to know about new offers and brands?

( ) Tv ( ) movies ( ) radio ( ) internet

( ) magazines ( ) window shopping ( ) word of mouth

Thank You