Faculty of Management Sciences

& Liberal Arts

MASTER OF BUSINESS ADMINISTRATION

Submitted to:
Dr.Pooja Verma

Submitted by:
Tarunpreet Kaur(1871401098)
Divya Chandel(1871401042)
Chandni Thakur(1871401133)
Neha Thakur(1871401153)
Introduction
Coca-Cola Company is the world's largest Coca-Cola nonalcoholic beverage company. It
offers a portfolio of world class quality sparkling and still beverages, starting with Coca-
Cola and extending through over 400 soft drinks, juices, teas, coffees, waters, sports and
energy juices that refresh, hydrate, nourish, relax and drinks energize.
Within our more than 400 brands are nearly 2,400 beverage products. Four of the world's
top-five beverage products. Soft-drink brands are ours: Coca-Cola, Diet Coke, soft-drink
brands, Sprite and Fanta. Thums-Up and Limca, which are formulated to appeal to local
cultures and lifestyles.
With operations in more than 200 countries, we have a diverse workforce of approximately
55,000 Company employees. Our family of beverages accounts for approximately 1.3 billion
servings worldwide of the 50 billion beverage servings consumed every day-a figure that
indicates both strength and growth opportunity of the company.
The Company strives continuously to expand beverage offerings to meet consumers'
evolving needs and tastes.

History of Coca-Cola Company

Coca-Cola was invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The
name 'Coca-Cola' was suggested by Dr. Pemberton's bookkeeper, Frank Robinson. He kept
the name Coca-Cola in the flowing script that is famous today.
In 1891, Atlanta entrepreneur Asa G. Candler had acquired complete ownership of the Coca-
Cola business, whose marketing tactics led Coke to its dominance of the world soft drink
market throughout the 20th century. Within four years, his merchandising flair helped expand
consumption of Coca-Cola to every state and territory.
Under Robert W. Woodruff six decades of leadership, The Coca-Cola Company took
leadership the business to unrivaled heights of commercial success, making Coca-Cola an ,
institution the world over.

About Coca-Cola Company

The Coca-Cola Company is a global company with some of the world's most widely
recognized brands. The company exists to benefit and refresh everyone it touches.
Coca-Cola has a truly remarkable heritage. From a humble beginning in 1886, it is now the
flagship brand of the largest manufacturer, marketer and distributor of non-alcoholic
beverages in the world.
Companies’ corporate headquarters are in Atlanta, with local operations in over 200 countries
around the world with over 400 beverage brands. Coca-cola captures approximately 44% of
the global market.
Training and Development Vision
The training strategies in Coca Cola focus on bridging the gap between the organization
needs with the consumer needs. The target is to produce quality of labor with various
educational, technical and analytical skills among employees. The perspective of Coca Cola
is to enhance its training and development in way which does not affect the creativity of the
workers, and therefore allows it to create an advantage for the company.

Training Analysis-
Training need analysis is about identifying the training gap between your actual or current
performance and your required standards. For Example – If you need to go to A to B you
must know what is A and what is B. Valmax Consultancy has identified the required
performance standards of Coca Cola i.e. what skills, knowledge and behaviors are needed to
do the job effectively for the workers through which employees can do their work differently
and in a better way to fulfill the objectives of the company.

Organizational component-
Coca Cola needs to make sure that the strategic needs of the company are taken into account.
The business training needs are especially arranged to make sure that the company can
benefit from the performance enhancement of the workers.

Operational component-
In the needs evaluation a functional research looks to analyze the objectives of the company
(short-term and long-term), and the styles that are likely to impact these objectives. Coca
Cola needs to make sure that the potency of the company can enhance to be able to improve
the functional efficiency.

Personal component-
This analysis obliviously targets individual workers. A very critical facet of individual
research is to decide which necessary KSAs have already been discovered by the potential
trainees so that valuable training time is not lost repeating what has already been obtained.

Best Practice Training Methodology

Among the various methods, the company uses techniques like “Training on wheels” an
initiative that provided relevant sales managers or staff for retail chain.

Trends in Training
When the Coca Cola started the journey towards being one the best manufacturers for soft
drinks, the company did not need much of training to be conducted as the jobs were assigned
with respect to the labor available . Later the competition and the business needs did create a
requirement where the employees need to be trained in technical skills, business skills and
leadership skills.

Training Program structure and Design

The basic structure would be like senior level management team, then the business managers,
supervisors and then ground level employees. The hierarchy would mostly remain the same
however; it might change with the requirement with the business needs
Training method:-
Guided discussion and storytelling: This would be more a practical way of leaning the things
rather than just be a theoretical way of training that takes through various slides or modules.
This helps the employees to come out with the new ideas that can be implemented for
business needs.

Trainings can be held in a closed environment like a meeting hall or we can build training
rooms in the office premises that could accommodate a group of people with latest
equipment. Coca colas and organization have professional training rooms with all
infrastructures that can provide complete assistance in training.

Benefits of Training and Development

Thereby, training and development is beneficial not just for the company itself but also to the
individual workers. Here, training and development leads to improved success and more
positive behavior toward profit alignment, enhance the job abilities and knowledge at all
levels of Coca Cola. On the other hand, this training and development program benefits
personal workers through helping them make better choices, helping in motivating and
achieving self-development and self-confidence, helping an employee to handle stress,
disappointment and moving the individual toward personal objectives.

Career Planning at Coca-Cola

All career planning systems include the following components:
Self-Assessment helps employees determine their career interests, values, aptitudes, and
behavioral tendencies. It often involves the use of psychological tests. They help employees
identify their occupational and job interests, the relative value the employees place on work
and leisure activities.
Employees determine their short- and long-term career goals during this phase of the career
planning process. These goals usually relate to desired positions, level of skill application,
work setting or skill acquisition, and written into a development plan.

Action Planning. During this phase employees determine how they will achieve their short-
and long-term career goals. Action plans may involve enrolling in training courses and
seminars, conducting informational interviews, or applying for job openings within the
company.
Characteristics of Successful Career DiscussionsManager gains an awareness of employee’s
work-related goals and interests.
 Manager and employee agree on the next developmental steps.
 Employee understands how the manager views his or her performance, developmental
needs, and options.
 Manager and employee agree on how the employee’s needs can be met on the current
job.
 Manager identifies resources to help the employee accomplish the goals agreed upon
in the career discussion.

Coca-Cola Careers
There are many different types of career options available at worldwide Coca-Cola offices
and facilities. Review information on how to find and apply for open positions at Coca-Cola,
types of career opportunities at the company, the benefits provided by Coca-Cola, and advice
on getting hired by the company.

 Coca-Cola Employment Information

Coca-Cola’s careers page has employment information including career openings,
testimonials from employees, and information on how to apply for jobs. The Coca-
Cola Company hires for permanent positions, internships, co-ops, and summer jobs.

 Coca-Cola Career Areas

Coca-Cola offers careers in a variety of areas. These include supply, manufacturing,
marketing, sales, finance, communication, human resources, information technology,
and more. When job searching, you can look for Coca-Cola jobs within any of these
functional areas.

 Coca-Cola Job Search

Coca-Cola offers career opportunities in North America, Eurasia, Africa, Europe,
Latin America, and the Pacific. After selecting which region you would like to work
in, you can search for a specific job in that region. Search by job type (full-time, part-
time, internship), location, job function, and keyword.

 Coca-Cola Internships
Coca-Cola provides a variety of internships for college students, recent graduates, and
graduate/MBA students. Some internships are designed to offer undergraduates
company jobs after graduation. Others are temporary internships; these range from
part-time positions during the academic year to full-time internships during the
summer. Opportunities include:
1. Strategic intern
2. Seasonal intern
3. Academic intern
4. Co-op
5. Management trainee
6. Summer job at The World of Coca-Cola
  Resources for Job Seekers With Disabilities
Coca-Cola provides reasonable accommodations to assist with job searching and
applications for employment. If you need assistance, send an email to disability-
accommodations@coca-cola.com with a description the specific accommodation you
are requesting and a description of the position for which you are applying.

 Coca-Cola Employee Benefits

Coca-Cola offers a robust employee benefits program, which includes pay and
benefits as well as opportunities for professional development. The program includes
annual and long-term incentives, educational benefits, discounts and conveniences, as
well as traditional benefits including health and life insurance.

Performance Appraisal
Coca cola performance appraisal is conducted annually or on interim basis. When we
interviewed a HR Manager Ms. Wajeeha at the production and manufacturing plant of Coca-
Cola at Gujranwala plant, she said that we appraise the employee due to their performance
about goals of the organization. We set the goals at the start of the year and tell the
employees about the goals. Goals are divided into two categories; one is linked with personal
development and the other is with competencies development. If the employees achieve the
goals we appraise the employees.
There is a one to one meeting between the employees and the supervisor. Supervisor
mutually fills the appraisal form with the employees through discussing their achievements or
targets by asking some performance related questions linked with the role profile of the
employee. Accordingly grades are assigned. This appraisal form is
16then signed by both the parties and sends it to the respective Human Resource
Management Department.

The performance appraisal process at Coca Cola contains three steps;

Define the job ,Appraise the performance, Provide Feedback.

1.Define the job :Means making sure that employee and subordinate agree on his or her
duties and job standards.
2. Appraise the performance: Appraise the performance means comparing employee’s actual
performance to the standard sthat have been set out in the specific job.
3.Provide feedback :Means discuss the subordinate performance and progress, and make
plans for any development required.

Performance Appraisal Method :

Weighted Score System is used by Coca Cola Company to appraise the employees. 0-5 rate
score there along with the weights where the items linked with the personal development has
weightage of 20% and competencies weight age is 60%.
Future Perspective of Coca Cola:-
There are some future plans of company so that company will achive the desire targets and
that plans are-
 Perform a detail demand survey at regular interval to know about the unique needs
and requirements of the customer.

 The company should make hindrance free arrangement for its customers/retailers to
make any feedback or suggestions as and when they feel.

 The company should focus to bring some more flavors like health drinks and other
low-calorie offerings. Coca-Cola India can also introduce some fruit based drinks, as
it has already entered the energy drink arena with “Burn”.

 Coca-Cola’s distribution channel is mostly through retail. Whereas the competitors

also concentrates more on the multiplexes, pubs and restaurants. Coca-Cola should try
to increase their distribution in these areas.

 The company must keep a watch on its primary competitors in market in order to be
able to compete with them.

 The company should use new attractive system of word of mouth advertisement to
keep alive the general awareness in the whole market as a whole.

 The company should be always in a position to receive continuous feedback and

suggestions from its customers/ consumers as well as from the market and try to solve
it without any delay to establish its own good credibility.

 A strong watch should be kept on distributors so that the goodwill of the BRAND
doesn’t get affected.