I/ Introduction to Unilever Vietnam

• Unilever is a global group of his world famous and

the Netherlands in the field of manufacturing and
FMCG products including personal hygiene care
products and family, food, and drink tea from tea
As a multinational company business expansion and
put more branches around the world to dominate the
global market as one of the objectives of
Unilever. Unilever Vietnam was established in 1995 and
is a step in the overall strategy of Unilever.
• Unilever Vietnam is actually a collection of three
separate companies: Venture Lever Vietnam, based
in Hanoi, Elida P / S in Ho Chi Minh City and Best
Food Company is located in Ho Chi Minh City .
I/ Introduction to Unilever Vietnam
• Unilever Vietnam currently has five factories in Hanoi, Cu Chi, Thu Duc and
Bien Hoa Industrial Zone. The company currently has sales distribution
network across the country through more than 350 distributors and more
than 150,000 retail stores.
• Currently the company to grow by about 35-40%, and employing more
than 2000 employees
• Shortly after going into operation in 1995, the famous product of Unilever
Omo, Sunsilk, Clear, Dove, Pond's, Close- up, Cornett, Paddle Pop, Lipton,
Knorr .. same brand tradition of Vietnam Visio, and P / S has been widely
introduced and with the advantage of excellent quality and reasonable
price suit to Vietnamese consumers money so the This brand has
quickly become the most consumer goods in the Vietnamese market and
with it the company Unilever has quickly with interest and no small profit
on the Vietnamese market.
Omo washing powder market share
Brands (label)

When we tell about OMO,

customers will know the
famous washing powder
about quality, reasonable
price, and win the hearts of
many consumers including
difficult customers.
 IDENTITY

Next to the traditional color

Omo such as red, white, dark
blue, company added two new
colors: green and orange which
is a symbol of 'splat'-the symbol
of stains " play and school". All
are designed in new style,
harmonious, friendly, close and
lively
• Each product must demonstrate "beauty" through
their packaging.
• Packaging is the most visible part of the products
with the ability to stimulate buyer
• In addition, the packaging is considered to be "P ''
which is 5th on the list after Product, Price, Place
and Promotion, "Packaging as a silent salesman ", so
that is one thing to recognize that packaging
• Packaging of the product Omo is colorful, striking
and eye-catching.
• OMO label bring out market packaging applies to all
products and common for type of weight.
• All designed new style, harmonious, friendly,
close and vivid.
In addition, OMO released box packing paper to
protect the environment than plastic packaging
 DIVERSITY ON VOLUMES
3kg- 91.000đ
400g-13.500đ

4.5kg- 152.000đ

91.000
3kg-
Currently OMO
diversify models,
weight: 100g,
400g, 800g, 3kg,
4.5kg
55.000
1.5kg-

800g- 31.500
 DIVERSITY ON VOLUMES
• With each different volume, consumers can choose a
price in accordance with their income
• On the other hand, diversity on volume is also a
stimulating consumer form
• At the same time, they will be easy to realize that,
when buying multiple volumes, the average price of
1kg will be cheaper.
 Categories

OMO • Toward the subjects exposed to more dirt.

bleached

OMO • directed to people like to who assert themselves

fragrance
of and saving fabric softener.
thousand
s of
flower

OMO • used for the customers using the washing machine.

matic

OMO • was for demanding customers do not want to be sticky

liquid washing powder residue.
washing
Some images about omo
OMO
bleached
OMO fragrance of
thousands of
flower

OMO matic
OMO liquid
washing
 The services support products
• Organization provides services : can say Omo
or Unilever Vietnam focus on this thing (
research, advertisement, consulting) in there
advertisement is the strongest because Omo
is essential product consume, product
replaces most product , advertisement helps
product Omo approached and makes
consumers familiar when to choose soap
powder.
 The services support products
• Organization provides services and financial
credit to play a important role to help Omo to
stand firm on market (such as to enlarge
market, to produce new product as well as to
compete with competitor (sale, support
consumer, subsidize…)