t all started with a Vision.

Edgar “Injap” Sia, at the age of twenty six, grabbed the

opportunity to lease a 250 square meter space at the Robinson’s Mall Carpark-
Iloilo in December 2003. It was there that Mang Inasal, Hiligaynon for Mr.
Barbeque, was born. Early on, he learned the importance of following your
instincts, taking risks, strategizing, negotiating, and motivating yourself and your
people. He also knew that the Filipino barbeque quick service restaurant category
still had the potential for growth. He started a business that had the potential for
nationwide expansion. With the support of his family, he embarked on a journey
that changed his life forever.
Mang Inasal’s authentic fusion of traditional Filipino cuisine with the dine-in
concept. Famous for its native-style and “nuot-sarap” Chicken Inasal with its
pioneering “unlimited rice”, Mang Inasal quickly won the hearts of its customers
with its distinctively Pinoy stamp-grilling and special marinade made out of local
secret spices. The restaurant was an instant success, opening close to thirty
branches in just three years. By 2005, confident of the stability and brand recall of
the business, he opened Mang Inasal for franchising, concentrating his efforts in
Visayas and Mindanao where Inasal is most popular. Franchise offers for Luzon
soon followed.
The primary reason for Mang Inasal’s success is its wide array of Filipino comfort
food, especially Chicken Inasal - with its distinct taste that Pinoys have grown and
continue to love. By 2009, only six years after the first branch opened, Mang
Inasal had a store network of one hundred stores. Mang Inasal soon drew the
attention of Jollibee Foods Corporation (JFC), the Philippines’ largest food service
company and one of Asia’s most admired companies. JFC acquired 100% share of
Mang Inasal in April 2016. Today, Mang Inasal is the leading Pinoy branded outlet
in the country, with its strong portfolio of Chicken Inasal, Pork BBQ, Halo Halo, and
Palabok. Variations in the menu are constantly being developed to meet the
discriminating demands of its growing customer base. Mang Inasal has steadily
grown ever since its acquisition, making it one of the fastest growing quick service
restaurants in the country. To date, Mang Inasal has over 450 stores nationwide
and counting. The brand has garnered numerous awards over the years, including
the Outstanding Fast Growing Local Food Company from the 19th Annual National
Consumers Awards in 2008, the Most Outstanding Quick Service Restaurant and
Most Outstanding Chicken Inasal restaurant from the 2010 Dangal ng Bayan