Final

BACHELOR OF SCIENCE IN ACCOUNTANCY
CBAHM RES No.__________

October 2018
i
ii
ESTABLISHING TOUCH WELLNESS CENTER, TACURONG CITY, SULTAN
KUDARAT
MICHAEL ANGELO L. MATEO

WENDY MAY C. VILLAPA
REJANA M.TENTENA
NICHELLE MAE O. CERBO
BRANDON D. BANGONON
FEASIBILITY STUDY SUBMITTED TO THE FACULTY OF COLLEGE OF BUSINESS

ADMINISTRATION AND HOSPITALITY MANAGEMENT,
SULTAN KUDARAT STATE UNIVERSITY, TACURONG
CITY CAMPUS IN PARTIAL FULFILLMENT
OF THE REQUIREMENTS FOR
THE DEGREE OF
BACHELOR OF SCIENCE IN ACCOUNTANCY
OCTOBER 2018
3
TRANSMITTAL
The feasibility study attached entitled, “ESTABLISHING TOUCH WELLNESS

CENTER IN TACURONG CITY, SULTAN KUDARAT”, prepared by MICHAEL
ANGELO L. MATEO, WENDY MAY C. VILLAPA, REJANA M.TENTENA, NICHELLE
MAE O. CERBO, and BRANDON D. BANGONON in partial fulfillment of the
requirements for the degree of BACHELOR OF SCIENCE IN ACCOUNTANCY, is
hereby accepted.
HONEY C. MALICAD, CPA MA. JEANELLE B. ARGONZA, Ph.D

Adviser College Dean
__ _____________ ____ __ _____________ ____

Date Signed Date Signed
ANNIE D. FRANCISCO, MS
Research Coordinator
Date Signed
Accepted as partial fulfillment of the requirements for the degree of the Bachelor
of Science in Accountancy.
REYNALDO H. DALAYAP JR., Ph.D

Campus Director
Date Signed
4
APPROVAL SHEET
This feasibility study attached entitled: “ESTABLISHING TOUCH WELLNESS

CENTER IN TACURONG CITY, SULTAN KUDARAT”, prepared by MICHAEL
ANGELO L. MATEO, WENDY MAY C. VILLAPA, REJANA M.TENTENA, NICHELLE
MAE O. CERBO, and BRANDON D. BANGONON in partial fulfillment of the
requirements for the degree of Bachelor of Science in Accountancy has passed the
standards set by the Sultan Kudarat State University and was successfully defended
before the guidance committee.
POL IAN BUGADOR, CPA REI MAH JOY S. DOMINGO, CPA

Member Member
__ _____________ ____ __ _____________ ____

LOVINA P. COGOLLO, MM
Adviser
Date Signed
Approved as partial fulfillment of the requirements for the degree of the Bachelor
of Science in Accountancy
MA. JEANELLE B. ARGONZA., Ph.D ANNIE D. FRANCISCO, MS

College Dean Campus Research Coordinator
__ _____________ ____ __ _____________ ____

REYNALDO H. DALAYAP JR., Ph.D

Campus Director
Date Signed
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ACKNOWLEDGMENT
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TABLE OF CONTENTS
Chapter Title Page
Preliminaries Title Page i
Transmittal ii
Approval Sheet iii
Acknowledgment iv
Table of Contents vi
List of Tables x
List of Figures xi
List of Schedule xii
List of Appendices xiii
Executive Summary xiv
INTRODUCTION
Project Background/Rationale
Trading Name
Objectives of the Study
Project Location
Operational Definition of Terms
ORGANIZATION AND MANAGEMENT ASPECT
Form of Business Organization
Organization Structure
Personnel Requirements
Job Description and Qualifications

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Project Time Table (with Gantt Chart)
MARKETING ASPECT
Market Description
Market Segmentation
Analysis of Demand and Supply
The Competitors
Analyzing the Market Gap and Market Share
TOWS Analysis
The Marketing Mix (the 4P’s)
TECHNICAL ASPECT
Business Location
Description of Service
The Channel of Distribution
Standard Operating Procedure (SOP)
Mode of Acceptable Payment
Service Schedule
Service Process
Quality Control
List and Price of Equipment and Facilities
FINANCIAL ASPECT AND ANALYSIS
Project Cost
Source of Initial Investment
Business Assumption
Forecasted Financial Statement
Financial Statement Analysis
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SOCIO-ECONOMIC AND ENVIRONMENTAL ASPECT
Socio-Economic Aspect
Environmental Aspect
SUMMARY OF FINDINGS, CONCLUSIONS AND

RECOMMENDATIONS
Summary of Findings
Conclusions
Recommendations
BIBLIOGRAPHY
APPENDICES
10
LIST OF FIGURES
Figure Title Page
11
LIST OF SCHEDULE
Schedule Title Page
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EXECUTIVE SUMMARY
A. Title / Trading Name
The title of this proposed project is “THE ESTABLISHMENT OF TOUCH
WELLNESS CENTER IN TACURONG CITY.”
B. Location
TOUCH Wellness Center will be strategically located at Barangay New
Isabela adjacent to the Dragon Business Center
C. Total Project Cost
The proposed project will be financed by both equity issuance and debt
financing. The incorporators will be contributing a total of Php 6,000,000.00 and
the remaining Php 20,000,000.00 is to be loaned from Metropolitan Bank-
Tacurong Branch. The Table below shows the breakdown of the total project
cost.
Cost Description Cost

Land 7,000,000.00
Building 13,494,520.00
Equipment 1,241,769.15
Working Capital 2,964,895.58
Organization Cost 49,002.00
Sub Total 24,701,184.73
Contingency 1,298,815.27
Total Initial Cost 26,000,000.00
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D. Objectives
The following are the objectives of the Feasibility of Establishing TOUCH
Wellness Center:
General Objective
To determine the feasibility and viability of setting up a wellness center in
Tacurong City.
Specific Objectives
Management Aspect
To know the form of business organization, organizational
structure, personnel requirements, and project time table of the proposed
business
Marketing Aspect
To determine the market description and segmentation, demand
and supply, competitors, market gap and share, TOWS, and market mix of
the proposed business.
Technical Aspect
To determine the location, services to be offered, channel of
distribution, standard operating procedures, mode of accepatable
payment, service schedule, service process, quality control, and
equipment and facilities for the proposed business.
Financial Aspect
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To determine the project cost, source of initial investment, business
assumption, and to prepare a five-year forecasted financial statement and
analysis of the proposed business.
To determine the socio-economic and environmental impact of the

proposed business.
E. Brief Description of the Project
The concept of wellness was developed as a special state of health
comprising an overall sense of wellbeing which sees human being as consisting
of body, spirit and mind and being dependent on their environment.
The economic development in Tacurong City triggered the labor force
sector, ranging from adolescence to late adulthood; seek more ways to relieve
their stressors from school activities and office works, to stay healthy, and to
maintain body figure through an affordable wellness program.
Primarily, TOUCH Wellness Center will render ethical wellness-related
services and provide client value through quality and competitive prices.
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F. Risk and Mitigations
Risk Mitigations
 Determine the service value expectation of the
target market and become responsive in their

Increase in competition.
needs.
 Improvement of market positioning statement.
 Include in the advertisement the advantages of

Proliferation of home service
TOUCH Wellness Center over the home service
massage
massage.
 The servicing area must not create an

Some massage entities are
opportunity to initiate any form of prostitution.
considered frontline for
 Same gender ratio policy for massage therapist
prostitution.
will be strictly imposed.
 Hire security personnel, and install CCTVs and
Peace and order in Tacurong emergency alarm.
City  Never allow to enter in the business premise any
form of explosives and fire arms.
 Service personnel must undergo series of
Untested service quality. trainings.
 Hire experienced and accredited service worker.
Unwarranted conflict of  Develop a value-oriented business atmosphere.
interest  Conduct regular teambuilding activities.
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G. Summary of Findings
G.1. Organization and Management Aspect
The organizational structure of TOUCH Wellness Center is designed to
integrate the resources of the company in effective manner to achieve the
objectives of this proposed business. The structure also establishes effective
authority and responsibility relationship which do not overlap. The management
will maintain the service image of TOUCH in such a fashion that external market
turbulences do not hamper the company’s functioning. The company will open
avenues of personal growth for the workers involved.
G.2. Marketing Aspect
For stressful and health-conscious Tacurongnons, they would like to
navigate the best venue to relieve body stressors and guidance for body care to
achieve holistic well-being, which Touch Wellness Center uniquely caters these
market demands. The primary vision of Touch Wellness Center is to achieve
market position as the leading wellness program in Tacurong City. Indeed, Touch
Wellness is the Right Place for Body Holiday.
TOUCH Wellness Center will be offering services such as Mud Bath, Hip
Bath, Gym Classes, Yoga Lessons, Yoga Detox, Full Body Massage, Ventosa
Massage, Volcanic Stone Massage, Head Massage, Foot Massage, Foot Spa,
Steam Bath, Sauna, Swedish Massage, Shathai Massage, Body, Scrub, and
Zumba.
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The proposed wellness center primarily targeting those living in Tacurong
City who are part of the voting age population, earning an income equal or above
the minimum wage in the City. During the market study conducted by the
researchers, it was notice that there is significant opportunity for establishing
wellness industry in Tacurong City; conditions supporting this assumption may be
further exemplified by the growing number advocating healthy lifestyle that
usually joins in various fun run activities and zumba marathon.
G.3. Technical Aspect
The proposed Wellness Center will be offering services the designed to
create client value. Standard operating procedures were conceptualized for the
different wellness-related services.
The optimal service capacity of TOUCH Wellness Center is determined by
evaluating the premise design, current facilities, and service personnel to cater
the needs of the client. Further, the equipment acquired are in quality and in
condition which are conducive in providing relaxing and satisfying services.
G.4. Financial Aspect and Financial Analysis
The capital requirement for establishing TOUCH Wellness Center will be
financed by both equity and debt financing. To augment the initial cost for the
business venture, the incorporators will invest a total of Php 6,000,000.00, and
the company will obtain a P20,000,000.00 loan from Metropolitan Bank-
Tacurong Branch payable in 10-year installment.
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The first year of operation will incur a loss of Php 783,649.52, but
eventually earn an income of Php 1,048,083.35 Php 2,782,760.44, Php
4,963,544.51, and Php 7,543,145.36 in year 2, year 3, year 4, and year 5.
G.5. Socio-Economic and Environmental Aspect
The business employs wellness therapist, gym instructor, yoga instructor,
utility personnel, security personnel, receptionist, and bookkeeper. Each of the
employees will be given the right compensation and all the benefits that they will
be needed. Also, the security and safety of each worker will be properly
implemented. The compensation for the employees will be followed accordingly
to the existing legal regulations.
Having ethical missions to protect and save mother earth, sharing
incorporators’ concern and voluntarily commit to 3 R’s: Reuse, Reduce, and
Recycle. The company will develop policy on waste management pertaining to
the separation of biodegradable to non-biodegradable, conservation of water
usage, and reduce the use of plastics.
H. Conclusions and Recommendations
H.1. Conclusions
Based on the research and study that were conducted, it is concluded that
the proposed business is both feasible and viable. TOUCH Wellness Center is
the best venue to release bad hormones and to redeem peace of mind. The
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strategic location of the business will provide greater reach of the target market,
thus attract more clients.
H.2 Recommendations
The researchers of this study are recommending to materialize the work
plan of the proposed business. It is also recommended that the corporate
management should develop innovating in rendering service in order to meet the
dynamic needs of the prospective clients. Further, company’s standard operating
procedures must be implemented with strict supervision.
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Chapter I
INTRODUCTION
This chapter discusses regarding project background/rationale, trading name,
objectives of the study, project location, and operational definition of terms regarding the
proposed business.
1.1 Project Background/Rationale
The economic development in Tacurong City triggered the labor force sector,
ranging from adolescence to late adulthood; seek more ways to relieve their
stressors from school activities and office works, to stay healthy, and to maintain
body figure through an affordable wellness program. According to Dunn (1959)
wellness is a “state of health, which comprises an overall sense of wellbeing and
sees a person as consisting body, mind and spirit. Lifestyle and self-responsibility for
health see paramount in the quest for a better quality of the life. It is believed that the
term wellness has emerged from the WHO notion of ‘well-being’ and the concept of
fitness.
The concept of wellness was developed as a special state of health
comprising an overall sense of wellbeing which sees human being as consisting of
body, spirit and mind and being dependent on their environment. According to the
Stanford Encyclopedia (2007) wellbeing can be defined as ‘what is non-
instrumentally or ultimately good for a person’. It is more than just happiness.
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Wellness, as part of the luxury needs, can readily be found in affluent
societies because it involves dealing with the body, after the basic needs for food,
shelter and medical care base are already accomplished.
1.2 Trading Name
Since trade name is essential in building a strong company identity, one
that should last as long as business is along the channel of going concern
principle. The proponents of Touch Wellness Center believed that the chosen
name of the company shall communicate to the target clients a synopsis of the
business. It reinforces the key elements of the said business to convey the value
and uniqueness of those services to be offered. Furthermore, the proponents
contended that the said business name is comforting or familiar name that
conjures up pleasant memories so customers respond to our business on an
emotional level and imprint in their mind the quality and affordability of the
services we are offering.
1.3 Objectives of the Study
The following are the objectives of the Feasibility of Establishing TOUCH
Wellness Center:
General Objective
To determine the feasibility and viability of setting up a wellness center in
Tacurong City.
Specific Objectives
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Management Aspect
To know the form of business organization, organizational
structure, personnel requirements, and project time table of the proposed
business
Marketing Aspect
To determine the market description and segmentation, demand
and supply, competitors, market gap and share, TOWS, and market mix of
the proposed business.
Technical Aspect
To determine the location, services to be offered, channel of
distribution, standard operating procedures, mode of accepatable
payment, service schedule, service process, quality control, and
equipment and facilities for the proposed business.
Financial Aspect
To determine the project cost, source of initial investment, business
assumption, and to prepare a five-year forecasted financial statement and
analysis of the proposed business.
To determine the socio-economic and environmental impact of the

proposed business.
1.4 Project Location
The proposed project will be situated alongside the Dragon Business
Center. This location is strategic for a wellness center because a lot of people
are passing and hanging outs with their family and friends. It is also accessible to
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the general public, thus permitting a smooth entrant in the market which will
eventually TOUCH Wellness Center as the top priority in looking for a relaxing
and health care partner.
Figure 1.1 Project Location- Satellite View
(Source: Google Map)
Figure 1.2 Project Location- Aerial View
(Source: Google Map)
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1.5 Operational Definition of Terms
Close Corporation- is a form of business organization whose shares are held by a
select few individuals who are usually closely associated with the
business.
Gym- is a place that houses exercise equipment for the purpose of physical exercise.
Massage- is to work and act on the body with pressure.
Spa- is a commercial establishment offering health and beauty treatment through such
means as steam baths, exercise equipment, and massage.
Therapist- treats clients by using touch to manipulate the soft-tissues of the body. With
their touch, therapists relieve pain, help rehabilitate injuries, improve
circulation, relieve stress, increase relaxation, and aid in the general
wellness of clients.
Wellness- the state of being in good health, especially as an actively pursued goal
Yoga- is a group of physical, mental, and spiritual practices or disciplines
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Chapter II
ORGANIZATION AND MANAGEMENT ASPECT
This chapter discusses about the Form of Business Organization, Organization
Structure, Personnel Requirements, and Project Time Table (with Gantt Chart)
regarding the proposed business
2.1 Form of Business Organization
The proposed Wellness Center shall be registered in the Securities and
Exchange Commission (SEC) as Close Corporation being incorporated by
Michael, Wendy, Nichelle, Brandon, and Angelo. The company will register an
authorized capital of 240,000 shares of common stock with a par value of P24
per share. 100,000 ordinary shares shall be subscribed and paid at par value by
the five incorporators to raise the equity capital of the company. Further, no
meeting of stockholders need to be called to elect directors, the stockholders
shall be deemed directors, thereby liable for the said post.
Furthermore, its by-laws furnished the annual and regular meetings of the
stockholder on July 24 of each respective operating years, if a legal holiday, then
the day following.
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2.2 Organization Structure
The Figure below shows the organization structure of the proposed business.
Figure 2.1 Organizational Structure of Touch Wellness Center
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2.3 Personnel Requirements
2.3.1 Job Description and Qualifications
The table below provides a detailed listing would comprise the workforce
of the propose wellness center together with their respective qualification, to wit:
Table 2.1 Job Qualifications
Officers/ Personnel Qualification
 Bachelor’s degree in business
administration, management, or
any related course.
 Must be a member of the Board
of Directors.
 Must have 3 years of meaningful
experience in the field of

General Manager
business management.
 Must be at least 25 years old.
 Male or female.
 Good interrelationship.
 Possesses visionary skills.
 Technical competence in the
type of business.
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 Has the ability to arrest potential
business risk.
 Bachelor’s degree in business
administration, management, or
any related course.
 Must have at least two years of
Supervisor meaningful experience in the
related field.
 Good oral and written
communication.
 Male or female.
 At least a high school graduate
with appropriate training from
local or international training
institutions and/or associations
duly recognized by the proper
authorities.
Wellness Therapist
 Accredited from the Department
of Health or related NC II
Certification.
 Skilled in various massage
techniques; and
 Strong communication skills.
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 At least 21 years of age.
 Male or female.
 At least high school graduate.
 Highly skilled in greeting visitors
and directing them to the right
person or section
 Well-versed in managing guests
book and issuing security
passes
 Hands-on experience in giving
information to visitors and
answering their questions
Receptionist  Proven record of
answering/forwarding calls and
taking messages
 Demonstrated ability to deal with
phone and email inquiries
 Able to maintain an organized
reception area
 Comprehensive knowledge of
organizing reading material in
the waiting area.
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 Preferably female.
 Must be a holder of Associate
degree in Accounting or
Business Administration.
 At least NC III certified or
registered bookkeeper.
Bookkeeper  Knowledge in bookkeeping and
generally accepted accounting
principles; expertise in income
and business tax filing.
 Preferably female.
 Previous experience working as
a fitness coach and in a fitness
center
 Relevant, current, and valid
qualifications
Gym Instructor  Strong customer awareness and
focus
 Excellent interpersonal skills
and the ability to communicate
with Members and Guests.
 Good knowledge of up-to-date
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approaches to health and
fitness.
 Male or female.
 At least a graduate of vocational
program related to security
management.
 Must have a certification for
accredited service personnel
authority or any NC II related
certification.
 Possesses surveillance skills
 Deals with uncertainty
Security Guard  Has good professional
judgment.
 Objective in the workplace
 Dependability
 Emotional control
 Safety Management
 Reporting Skills
 Must have at least two years of
meaningful experience in the
related field.
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 Preferably male.
 Highly skilled in vacuuming,
sweeping, mopping, scrubbing
and applying finishes on
different flooring materials and
stairs
 Proven record of cleaning and
sanitizing washrooms, showers
and locker rooms
 In-depth knowledge of modern
cleaning equipment and
Utility Personnel chemicals
 Adept at using chemicals in a
safe manner.
 Able to operate janitorial
equipment properly and safely.
 Track record of finishing
assigned tasks effectively within
limited time.
 Demonstrated ability to prioritize
and perform multiple tasks
simultaneously.
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 Male or female.
The table below provides a detailed listing that would comprise the
workforce of the propose wellness center together with their respective duties
and responsibilities, to wit:
Table 2.2 Job Description
 Oversee marketing and sales
functions and day-to-day
operations of the massage and
spa.
 Responsible for effective
planning, delegating,
coordinating, staffing, organizing,
Chief Executive Officer and decision making.
 Oversee the issuance of financial
information
 Manage the accounting, human
resources, investor relations,
legal, tax and treasury
departments
 Oversee the company’s
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transaction processing system
 Monitor cash balance, funds and
banking relationships
 Oversee the performance of
service and staff personnel.
Supervisor  Manage personnel growth and
development.
 Conduct periodic evaluation of
personnel performance.
 Ensure personal proficiency in all
treatments offered in the menu,
including: body treatments,
facials, foot reflexology.
 Advise guest the sequence of
service of the treatment,
explaining treatment and

Wellness Therapist
procedures.
 Ensure the maintenance of the
Spa treatment areas including
the changing facilities are
according to Company
standards. This includes
cleaning equipment, restocking,
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tidying, and clearing area of used
towels and other waste.
 During treatment visits by guests
attend to the following in addition
to delivering treatments,
greeting, update records,
consultations, refreshments and
immediate handling of
complaints.
 Provide assistance to guests /
visitors with towels, lockers, and
hotel amenities.
 Ensure rooms are kept clean and
tidy according to Spa check list
and health and safety standards.
 Effectively attend to customers’
concerns by establishing each
customer's needs and trying to
meet their requests provided by
the Company.
 Ensure hygiene standards are
adhered to at all time, including
disinfecting any treatment
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surfaces and equipment between
treatments.
 Greets, assists and directs
guests, workers, visitors and the
general public
 Answers all incoming calls and
handled caller’s inquiries
 Provides office support services
so as to ensure efficiency
 Responds to guests and public
inquiries
 Receives, directs and passes on
Receptionist telephone fax messages
 Directs employees, guests and
general public to the right staff
member
 Maintains a sufficient record of
office supplies
 Provides word-processing and
clerical support
 Maintains the common filing
system and file all letters
Coordinates the repair and
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maintenance of office supplies.
 Create financial transactions and
financial reports from quantitative
information
 Purchase supplies and
equipment as authorized by
management
 Monitor office supply levels and
reorder as necessary
 Tag and monitor fixed assets
 Pay supplier invoices in a timely
manner
Bookkeeper
 Take all reasonable discounts on
supplier invoices
 Pay any debt as it becomes due
for payment
 Monitor debt levels and
compliance with debt covenants
 Issue invoices to customers
 Record cash receipts and
deposit to bank
 Maintain the petty cash fund
Issue financial statements
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 Conduct individual health and
fitness assessments
 Develop individual, customized
exercise programs for Members'
lifestyles and personal
requirements
 Provide an experience for the
Member which is both stimulating
and motivational to facilitate
Member satisfaction and
Gym Instructor retention
 Teach group exercise classes
and personal coaching sessions,
as required
 Ensure that Club Members and
Guests receive efficient, friendly,
consistent, and personalized
service
Ensure the safety of Team
Member, Club Members and
Guests at all time.
 Secures premises and personnel

Security Guard
by patrolling property; monitoring
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surveillance equipment;
inspecting buildings, equipment,
and access points; permitting
entry.
 Obtains help by sounding
alarms.
 Prevents losses and damage by
reporting irregularities; informing
violators of policy and
procedures; restraining
trespassers.
 Completes reports by recording
observations, information,
occurrences, and surveillance
activities; interviewing witnesses;
obtaining signatures.
 Maintains environment by
monitoring and setting building
and equipment controls.
 Contributes to team effort by
accomplishing related results as
needed.
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 Cleans and sanitizes
washrooms, showers, receiving
hall, cubicles and locker rooms.
 Cleans, mops, sweeps and dusts
kitchen facilities.
 Requisitions supplies from
stockroom; receives stores and
distributes supplies.
Utility Personnel
 Cleans washes and polishes
equipment.
 Changes light bulbs, stacks and
arranges chairs and does other
miscellaneous jobs.
 Makes minor repairs on
equipment and facilities.
2.3.2 Hiring Process
The following is the comprehensive hiring design of Touch Wellness
Center to capture the right people who will constitute and carry the ordinary the
course of the business including subsidiary administrative matters, to wit:
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Figure 2.2 Hiring Process
A. Startup Activities
 Define job vacancies
 Identify necessary qualifications
B. Selection Tools
 Creation of timeline for recruitment
 Design letters for candidate consideration
 Develop interview questions and benchmarks
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 Develop process and questions for reference checks
 Put hold on dates for interviewing. This may require several
different dates being set aside depending on the number of times
consideration must be given.
 Identify people to be involved in interview process and get times to
be set aside.
C. Recruitment
 Attract applicants through the hiring strategies developed
 Furnish Recruitment Activity Plan for the vacant job.
D. Interview Process
 Create Information Packet to send to qualified applicants.
 Make phone contact with contractual candidates to set up interview.
If not interested consider other transfer or layoff candidates.
 If no selection from above, make phone contact with certified
candidates from eligible list.
 If the list of eligible candidates is very long, send letters to
determine interest and/or set up interviews.
 Conduct interview process
 Do an in-depth reference check of finalist(s)
E. Selection of Personnel
 Make offer and select candidate
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 Orient new personnel
F. Wrap-up
 Complete hiring forms
 Retain hiring files for personnel inventory control purposes
Hiring Strategies
The table below shows the different hiring strategies of the proposed
business:
Table 2.3 Hiring Process
Activity/Program Description
Touch Wellness Center will undertake an organized
program of attracting and hiring students who are
enrolled and about to finish their training, especially
Training those products of SKSU- Tacurong Campus HRM
Campus Department. The entity will promote employment
Recruitment vacancies and career opportunities to interested
students who are considering their options after the
training.
This recruitment program will consider the
Employee recommendation of the current employees for
Referral prospective candidates.
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Program
This system will use the social media including site
like Facebook. This system has been proven convenient

Social
to the employer and the job seekers. Job vacancies will
Recruiting
be posted in the entity’s social media account to attract
prospective employees.
2.3.3 Compensation (Salaries and Wages)
Salary and wages rates are determined, in general, by agreement
between the employer and the employee subject to the Minimum Wage Law and
the Labor Code of the Philippines. Regular working hours shall not be more than
eight hours in any one day or more than forty hours in any one week. Personnel
who worked for more than eight hours a day should be paid an additional
compensation generally equivalent to regular pay plus at least 25%.
Commissions and bonuses based of the quota of clients served, cost of living
allowance, and fringe benefits will increase the basic salary or wage of the
personnel of the proposed business.
The schedule below presented annual compensation of TOUCH
personnel for the first year of operation and will be adjusted by cumulative 2.5%
incremental each subsequent year of business operation.
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Table 2.4 DAILY RATE MONTHLY GROSS
POSITION
(Php) (Php)
Employee
General Manager 650.00 16,900.00
Compensation
Supervisor 600.00 15,600.00
Receptionist 350.00 10,150.00
Security Guard 350.00 10,150.00
Utility Personnel 300.00 8,700.00
Bookkeeper 300.00 8,700.00
Yoga Instructor 400.00 11,600.00
Gym Instructor 400.00 11,600.00
Zumba Instructor 400.00 11,600.00
Massage Therapist 400.00 11,600.00
Bath Assistant 300.00 8,700.00
2.3.4 Benefits
The personnel of the proposed business is subject to compulsory
coverage under the Social Security System (SSS), the National Health Insurance
Program (NHIP), and the Pag-IBIG Fund. Covered employees are entitled to a
package of the benefits under the Social Security and Employee’s Compensation
in case of the death, disability, sickness, maternity, and old age.

Table 2.5 Employee Benefits
SSS PHILHEALTH PAG IBIG
Compensation
Position
ER EE EC ER EE ER EE
General Manager 1,178.70 581.30 10.00 464.75 464.75 338.00 338.00
Supervisor 1,141.80 563.20 10.00 429.00 429.00 312.00 312.00
Receptionist 736.70 363.30 10.00 279.13 279.13 203.00 203.00
Security Guard 736.70 363.30 10.00 279.13 279.13 203.00 203.00
Utility Personnel 626.20 308.80 10.00 137.50 137.50 174.00 174.00
Bookkeeper 626.20 308.80 10.00 137.50 137.50 174.00 174.00
Yoga Instructor 847.20 417.80 10.00 319.00 319.00 232.00 232.00
Gym Instructor 847.20 417.80 10.00 319.00 319.00 232.00 232.00
Zumba Instructor 847.20 417.80 10.00 319.00 319.00 232.00 232.00
Massage Therapist 847.20 417.80 10.00 319.00 319.00 232.00 232.00
Bath Assistant 626.20 308.80 10.00 137.50 137.50 174.00 174.00
46
2.4 Project Time Table (with Gantt Chart)
The table below is the comprehensive work plan of the proposed business. It presents the major activities to
be undertaken deemed necessary to before the business operation shall commence. The Gantt chart layouts the
timeline for planning, organizing, building construction, staffing, business pre-operation promotional activities, and
opening of the wellness center.

Table 2.6 Project Time Table
Compensation TIMELINE OF ACTIVITIES
Activities Year 1 Year 2 Year 3 Jan
3-year period activity design before official

Start
commencement of operation
1. Feasibility Study and Industry Benchmarking
2. Strategic Management Planning
3. Promotion and Incorporation
4. Land Investigation and Building Construction
5. Workforce Recruitment and Staffing
6. Formal organization and Commencement of
Business Operation
47
The in-depth market research depicted in the Gantt chart will be used by the
proponents to gather and analyze useful to examine the existing wellness industry in
Tacurong City. The study is tailored in order that the proponents will be able to
determine what the prospective clients wants, market demand for wellness-related
services, and filter pertinent information how the Touch Wellness Center operate in a
dynamic business landscape. Further, this pre-operating study will expound clients’
opinions on a huge range of issues regarding services prices, package deal offers, and
recent advertising campaigns. It will help also the company reduce the risk of business
failures and also forecast future industry trend. The result of the said study will generate
relevant insights in developing the entity’s sound strategies, weighing the pros and cons
of a proposed decision, and determining the future path of the proposed business. It will
also help the proponents determine the viability and scalability of wellness center.
The strategic planning will set up comprehensive framework regarding how the
proposed entity set priorities, focus energy and scarce resources, strengthen
operations, ensure that company’s personnel are working toward common goals,
establish agreement around forecasted outcomes, assess and adjust the organization’s
direction in response to a changing environment. Further, it will lay down strategies on
how to counter the competitive edge of those wellness centers already existing in
Tacurong City.
Before the Touch Wellness Center officially commenced its business operation,
the five respective incorporators furnished memorandum of agreement to form a close
corporation. After promoting or attracting incorporators for the proposed business, the
Articles of Incorporation will submitted to the office of the Securities and Exchange
48
Commission, thereby attached the affidavit of the corporate treasurer that 100,000 of
the authorized ordinary share capital and paid at par of P24.00 per share. It is
highlighted in the said corporate charter that Touch Wellness Center will issue an
ordinary shares among its stockholders not more 20 as required by the law. Further, It
was stipulated the rights and qualifications for owning and holding those ordinary shares
and restrictions on their transfer.
Land investigation was conducted to determine if the land title is clean in all
material substance, free from any form eviction, and to register the purchase of the land
in the Registry of Property in Tacurong City. Technically, this was done to furnish
precise descriptions of the surface features of the land purchased, boundary lining,
topographic mapping and construction staking. Also land surveying is intended to
provide the evidence needed by the title insurer to delete certain standards exceptions
to area coverage.
The proposed business will start its construction design by defining its funding
availability, brainstorm and negotiate with other funder/executors or financiers. Then,
talk to City Planner. Rough sketch some ideas with executors/friends and integrate
design process. Interview architects regarding tall ceilings, massage and spa rooms
alignments, high windows, coupling functionality, and other technical aspects. Then,
hunt builders and subs; ideally, this includes a builder, plumber, mechanical, electrical
subcontractor. Architect draws up schematics for consideration. Have meeting- talk
through design goals. Produce schematic refinement and 3D model (use SketchUp).
Then develop drawings for City. Lastly, building permit will be secured from the Mayor’s
Office of City of Tacurong.
49
The process of recruitment and staffing constitutes the means by which
businesses find personnel including massage therapist, gym instructor, bookkeeper,
utility personnel and security guard. Accordingly, recruitment occurs at various times in
a company's life, although most intensively when a new business starts or when an
existing business undertakes expansion or new directions. The process begins with
extensive planning that goes on behind closed doors and continues through
recruitment, interviews and staff selection. A handful of options exist for small
businesses involved in the recruitment and staffing process.
Right after the above pre-operation requirements have been complied and the
completion of the business’s premise, the propose business shall now formally
commence its operation in pursuant of the requirement of Section 19 of the Corporation
Code of the Philippines, to wit; if a corporation does not formally organize and
commence the transaction of its business or the construction of its works within two
years from date of its incorporation, its corporate powers cease. The due incorporation
of any corporation claiming in good faith to be a corporation under this Act and its right
to exercise corporate powers shall not be inquired into collaterally in any private suit to
which the corporation may be a party, but such inquiry may be had at the suit of the
Insular Government on information of the Attorney-General.
50
Chapter III
MARKETING ASPECT
This chapter discusses about the market description and segmentation, analysis
of demand and supply, competitors, analysis of market gap and share, TOWS analysis,
and the marketing mix of the proposed business.
3.1 Market Description
The proposed wellness center primarily targeting those living in Tacurong
City who are part of the voting age population, earning an income equal or above
the minimum wage in the City. But it is noteworthy that the researchers will not
limit its market prospects to those financially stable, yet college students are
highly welcome having no source of income but are receiving allowances, and
also we mean not to underestimate the willingness to Tacurongnons who are
considered living below the poverty threshold yet have extra money. Touch
Wellness Center will offer no discrimination as to the income level, as long as
clients are willing to avail its services and capable to compensate it according to
the fixed price established.
During the market study conducted by the researchers, it was noticed that
there is significant opportunity in establishing the wellness industry in Tacurong
City. Additionally since Tacurong City is the center of Sultan Kudarat, a large
number of labor force is concentrated in the City, translating this fact that some of
the workers may find time to relax after work or during free day, massage and
51
spa will be one of their list where to spend their quality time to release stress and
gain body refreshment. Touch will provide in demand wellness-related services in
Tacurong City yet it will also offer additional services which have a demand but it
was not yet offered within the City, thereby capturing those Tacurongnons who
used to spend more on logistics just to avail like yoga lessons, mud bath,
hipbath, and yoga detox for holistic wellbeing.
3.1.1 Market Segmentation
The market targeted by the proposed business is the segment in the
population of Tacurong City who belong to the voting age, 18 and above. Income
level of Tacurongnon was also considered because the demand of wellness
related services will not count only as to the willingness of the target market but
also their financial capability; hence the computation of demand multiplier was
adjusted to stratify the population falls outside the threshold of poverty incidence
level of 21.6%. (PSA, 2015)
3.2 Analysis of Demand and Supply
This section of the study focused in scrutinizing the historical demand and
supply of wellness-related services within the area jurisdiction of Tacurong City.
Further, projected supply and demand will also be presented. The projections
made in this study left the statistical technique of computation because the
researchers cannot establish reasonable correlation on the data gathered for
projection, hence economic indicator was used as the yearly supply and demand
multiplier because this percentage provide a reasonable economic potential in
52
calibrating the growth of the industry being studied. The economic indicator used
is the average GNP of the Philippines from 2015 to 2017.
3.2.1 Analysis of Demand
This section focuses on the historical demand of each service to be
offered by Touch Wellness Center encompassing the period from 2015 to 2017.
Included also in this part of the paper is the projected demand covering five-year
period from the commencement of the operation of the proposed business. It is
noteworthy that the figures presented in the tables below represent the number
of service sessions demanded and not the head count of those willing and
financially capable who may choose to avail wellness-related services.
3.2.1.1 Historical Demand
Table 3.1 Summary of Historical Demand
Historical Demand
Services
2015 2016 2017
Mud Bath 5,420 5,778 6,171
Hip Bath 2,883 3,073 3,282
Gym Classes 15,933 16,984 18,139
Yoga Lessons 6,163 6,570 7,016
Yoga Detox 849 905 966
Full Body Massage 31,528 33,609 35,894
Ventosa Massage 13,205 14,077 15,034
Volcanic Stone Massage 7,295 7,777 8,306
Head Massage 15,694 16,730 17,867
Foot Massage 25,567 27,255 29,108
Foot Spa 33,450 35,657 38,082
Steam Bath 6,585 7,020 7,497
Sauna 8,267 8,812 9,412
Swedish Massage 17,898 19,079 20,377
53
Shathai Massage 10,075 10,740 11,470
Body Scrub 16,739 17,844 19,057
Zumba 58,021 61,850 66,056
The table 3.1 above provides a summary of market demand for each
specific service from 2015 to 2017.
The Mud Bath has a demand of 5,420 in 2015, the market demand
increased by 358 in 2016 and during 2017, a total of 751 growth of session
demand recorded as per benchmarked in 2015, being the base year.
The Hip Bath has a demand of 2,883 in 2015, the market demand
demand recorded as per benchmarked in 2015.
The Gym Classes have a demand of 15,993 in 2015, the market demand
increased by 1,051 in 2016 and during 2017, a total of 2,206 growth of session
The Yoga Lessons have a demand of 6,163 in 2015, the market demand
The new emerging wellness service, the Yoga Detox has a demand of 849
in 2015, the market demand increased by 56 in 2016 and during 2017, a total of
117 growth of session demand recorded as per benchmarked in 2015.
54
The Full Body Massage has a demand of 31,528 in 2015, the market
demand increased by 2,081 in 2016 and during 2017, a total of 4,366 growth of
session demand recorded as per benchmarked in 2015.
The Ventosa Massage has a demand of 13,205 in 2015, the market
demand increased by 872 in 2016 and during 2017, a total of 1829 growth of
The Volcanic Stone Massage has a demand of 7,295 in 2015, the market
The Head Massage has a demand of 15,694 in 2015, the market demand
The Foot Massage has a demand of 25,567 in 2015, the market demand
increased by 1, 688 in 2016 and during 2017, a total of 3,541 growth of session
The Foot Spa has a demand of 33,450 in 2015, the market demand
The Steam Bath has a demand of 6,585 in 2015, the market demand
55
The Sauna has a demand of 8,267 in 2015, the market demand increased
by 545 in 2016 and during 2017, a total of 1,145 growth of session demand
recorded as per benchmarked in 2015.
The Swedish Massage has a demand of 17,898 in 2015, the market
The Shathai Massage has a demand of 10,075 in 2015, the market
demand increased by 665 in 2016 and during 2017, a total of 1,395 growth of
The Body Scrub has a demand of 16,739 in 2015, the market demand
Lastly, the Zumba has a demand of 58,021 in 2015, the market demand
3.2.1.2 Projected Demand
Table 3.2 Summary of Projected Demand
Projected Demand
Services
Year 1 Year 2 Year 3 Year 4 Year 5
Mud Bath 6,578 7,018 7,489 7,990 8,526
Hip Bath 3,499 3,733 3,984 4,250 4,535
Gym Classes 19,337 20,632 22,014 23,489 25,063
Yoga Lessons 7,479 7,980 8,515 9,086 9,694
56
Yoga Detox 1,030 1,099 1,173 1,251 1,335
Full Body Massage 38,263 40,827 43,562 46,481 49,595
Ventosa Massage 16,027 17,100 18,246 19,469 20,773
Volcanic Stone Massage 8,854 9,447 10,080 10,755 11,476
Head Massage 19,046 20,323 21,684 23,137 24,687
Foot Massage 31,029 33,108 35,326 37,693 40,219
Foot Spa 40,596 43,315 46,218 49,314 52,618
Steam Bath 7,992 8,528 9,099 9,709 10,359
Sauna 10,033 10,705 11,422 12,188 13,004
Swedish Massage 21,722 23,177 24,730 26,387 28,154
Shathai Massage 12,227 13,046 13,921 14,853 15,848
Body Scrub 20,315 21,676 23,128 24,678 26,331
Zumba 70,416 75,134 80,168 85,539 91,270
The table 3.2 above presents the projected demand of wellness
services in Tacurong City from the year which Touch Wellness Center will
commence its operation. The increase in demand to be elaborated in this
section was derived by comparing the expected session demand in the
current year and immediately preceding year.
At the first year of operation, Mud Bath is expected to register a
demand of 6,578 sessions, this will be followed by a demand increase of
440, 471, 501, and 536 sessions are expected to be registered in the
second, third, fourth, and fifth year of operation.
At the first year of operation, Hip Bath is expected to register a
57
At the first year of operation, Gym Classes are expected to register
a demand of 19,337 sessions, this will be followed by a demand increase
of 1,295, 1,382, 1,475, and 1,574 sessions are expected to be registered
in the second, third, fourth, and fifth year of operation.
At the first year of operation, Yoga Lessons are expected to register
a demand of 7,479 sessions, this will be followed by a demand increase of
At the first year of operation, Yoga Detox is expected to register a
69, 74, 78, and 84 sessions are expected to be registered in the second,
third, fourth, and fifth year of operation.
At the first year of operation, Full Body Massage is expected to
register a demand of 38,263 sessions, this will be followed by a demand
increase of 2,564, 2,735, 2,919, and 3,114 sessions are expected to be
registered in the second, third, fourth, and fifth year of operation.
At the first year of operation, Ventosa Massage is expected to
At the first year of operation, Volcanic Stone Massage is expected
to register a demand of 8,854 sessions, this will be followed by a demand
58
increase of 593, 633, 675, and 721 sessions are expected to be registered
At the first year of operation, Head Massage is expected to register
At the first year of operation, Foot Massage is expected to register
At the first year of operation, Foot Spa is expected to register a
2,719, 2,903, 3,096, and 3,304 sessions are expected to be registered in
the second, third, fourth, and fifth year of operation.
At the first year of operation, Stream Bath is expected to register a
At the first year of operation, Sauna is expected to register a
59
At the first year of operation, Swedish Massage is expected to
At the first year of operation, Shathai Massage is expected to
increase of 819, 875, 932, and 995 sessions is expected to be registered
in the fifth year of operation.
At the first year of operation, Body Scrub is expected to register a
1,361, 1,452, 1,550, and 1,653 sessions are expected to be registered in
the second, third, fourth, and fifth year of operation.
Lastly, Zumba is expected to register a demand frequency of
70,416 at the first year of operation, this will be followed by a demand
frequency increase of 4,718, 5,034, 5,371, and 5,731 are expected to be
3.2.2 Analysis of Supply
This section focuses on the historical supply of each service to be offered
by Touch Wellness Center encompassing the period from 2015 to 2017. Included
also in this part of the paper is the projected supply covering five-year period
from the commencement of the operation of the proposed business. It is
noteworthy that the figures presented in the tables below represent the number
60
of service sessions supplied by the existing massage and fitness center in
Tacurong City.
Table 3.3 Summary of Historical Supply
Historical Supply
Services
2015 2016 2017
Mud Bath 0 0 0
Hip Bath 0 0 0
Gym Classes 8,052 8,456 12,131
Yoga Lessons 0 0 0
Yoga Detox 0 0 0
Full Body Massage 24,415 31,198 32,275
Ventosa Massage 10,073 11,965 12,620
Volcanic Stone Massage 720 720 1,440
Head Massage 6,578 11,055 14,723
Foot Massage 5,445 8,678 11,100
Foot Spa 4,515 5,603 8,153
Steam Bath 1,315 1,540 3,080
Sauna 960 1,280 1,600
Swedish Massage 6,008 8,453 10,590
Shathai Massage 3,135 2,855 4,395
Body Scrub 1,200 1,425 2,475
Zumba 2,736 6,289 6,676
The table 4.3 above calibrates the historical supply of wellness
related services in Tacurong City covering the period from 2015 to 2017.
The based year used in this section for data benchmarking is 2015.
Historically, for the three-year period, there is no business entity offering
Mud Bath, Hip Bath, Yoga Lessons, and Yoga Detox.
61
In 2015, there are 8,052 sessions of Gym Classes rendered by the
existing wellness entity in the market; this figure was increased by 404
sessions supplied or 5% in 2016 and as of 2017, a total of 4,079 additional
sessions supplied or 51% increased have been recorded in this service.
In 2015, there are 24,415 sessions of Full Body Massage rendered
by the existing wellness entity in the market; this figure was increased by
6,783 sessions supplied or 28% in 2016 and as of 2017, a total of 7,860
additional sessions supplied or 32% increased have been recorded in this
service.
In 2015, there are 10,073 sessions of Ventosa Massage rendered
by the existing wellness entity in the market; this figure was increased by
service.
In 2015, there are 720 sessions of Volcanic Stone Massage
rendered by the existing wellness entity in the market; this figure remain
stationary in 2016 and as of 2017, a total of 720 additional sessions
supplied or 100% increased have been recorded in this service.
In 2015, there are 6,578 sessions of Head Massage rendered by
the existing wellness entity in the market; this figure was increased by
62
additional sessions supplied or 124% increased have been recorded in
this service.
In 2015, there are 5,445 sessions of Foot Massage rendered by the
existing wellness entity in the market; this figure was increased by 3,233
sessions supplied or 59% in 2016 and as of 2017, a total of 5,655
this service.
In 2015, there are 4,515 sessions of Foot Spa rendered by the
service.
In 2015, there are 1,315 sessions of Steam Bath rendered by the
this service.
In 2015, there are 960 sessions of Sauna rendered by the existing
wellness entity in the market; this figure was increased by 320 sessions
supplied or 33% in 2016 and as of 2017, a total of 640 additional sessions
supplied or 67% increased have been recorded in this service.
63
In 2015, there are 6,008 sessions of Swedish Massage rendered by
the existing wellness entity in the market; this figure was increased by
service.
In 2015, there are 3,135 sessions of Shathai Massage rendered by
the existing wellness entity in the market; this figure was decreased by
280 sessions supplied or 9% in 2016 and as of 2017 it restore its market
momentum, a total of 1,260 additional sessions supplied or 40% increased
have been recorded in this service.
In 2015, there are 1,200 sessions of Body Scrub rendered by the
this service.
In 2015, there are 2,736 sessions of Zumba rendered by the
sessions supplied or 130%% in 2016 and as of 2017, a total of 3,940
this service
3.2.2.2 Projected Supply
Table 3.4 Summary of Projected Supply
64
Projected Supply
Services
Mud Bath 0 0 0 0 0
Hip Bath 0 0 0 0 0
Gym Classes 12,944 13,811 14,736 15,724 16,777
Yoga Lessons 0 0 0 0 0
Yoga Detox 0 0 0 0 0
Ventosa Massage 13,466 14,368 15,330 16,358 17,453
Head Massage 15,709 16,762 17,885 19,083 20,362
Foot Massage 11,844 12,637 13,484 14,387 15,351
Foot Spa 8,699 9,282 9,904 10,568 11,276
Steam Bath 3,286 3,507 3,741 3,992 4,260
Sauna 1,707 1,822 1,944 2,074 2,213
Swedish Massage 11,300 12,057 12,864 13,726 14,646
Shathai Massage 4,689 5,004 5,339 5,697 6,078
Body Scrub 2,641 2,818 3,007 3,208 3,423
Zumba 7,123 7,601 8,110 8,653 9,233
The table 3.4 above summarizes the projected supply of wellness-
related services to be rendered by the existing wellness center in
Tacurong City from the year which Touch Wellness Center will commence
its operation. The increase in supply to be elaborated in this section was
derived by comparing the expected session demand in the current year
and immediately preceding year. During the first year of operation, Mud
Bath, Hip Bath, Yoga Lesson, and Yoga Detox will not be supplied in the
City by the competitors in the industry, this trend is expected to continue
for the remaining four years of projection considering that as per surveyed,
no plans for existing business to offer such services.
65
During the first year of operation, Gym Classes are expected to
register a supply of 12,944 sessions, this will be followed by a supply
increase of 867, 925, 988, and 1,053 sessions are expected to be
During the first year of operation, Full Body Massage is expected to
During the first year of operation, Ventosa Massage is expected to
increase of 902, 962, 1,028, and 1,095 sessions are expected to be
During the first year of operation, Volcanic Stone Massage
expected to register a supply of 1,536 sessions, this will be followed by a
supply increase of 103, 110, 117, and 126 sessions are expected to be
During the first year of operation, Head Massage is expected to
During the first year of operation, Foot Massage is expected to
66
During the first year of operation, Foot Spa is expected to register a
supply of 8,699 sessions, this will be followed by a supply increase of 583,
622, 664, and 708 sessions are expected to be registered in the second,
During the first year of operation, Steam Bath is expected to
During the first year of operation, Sauna is expected to register a
supply of 1,707 sessions, this will be followed by a supply increase of 115,
122, 130, 139 sessions are expected to be registered in the second, third,
fourth, and fifth year of operation.
During the first year of operation, Swedish Massage is expected to
During the first year of operation, Shathai Massage is expected to
67
During the first year of operation, Body Scrub is expected to
During the first year of operation, Zumba is expected to register a
supply of 7,123 sessions, this will be followed by a supply frequency
increase of 478, 509, 543, and 508 are expected to be registered in the
3.3 The Competitors
The existing business in wellness industry in Tacurong City is divided into
two segments: the massage and spa, and the fitness center. The segment of
massage and spa involves the Banahaw Heals Spa, the Jo-an Shiatsu
&Theraphy Clinic, the Bodyrest Spa, the Rejuva Body Massage Clinic, and the IJ
Aroma Massage and Foot Reflexology. On the other hand, the segment of fitness
center includes the Ground Zero, the Sidney Arts and Dance Studio, the Muscle
and Fitness Gym, Daily Burn Fitness Gym, and Fitness Infinity Athletic Club.
3.4 Analyzing the Market Gap and Market Share
The market gap analysis will be used by the researcher to examine the
market condition of wellness industry in Tacurong City, thereby matching the
excess demand over supply according to the potential of the proposed Touch
Wellness Center. This section provides a summary of market gap from historical
data covering the period from 2015 to 2017 and the five-year period projections. It
68
is noteworthy that the increased or decreased in market gap to be discussed is
based on the comparison of the current year and immediately preceding year, to
wit:
Table 3.5 Summary of Market Gap Analysis for Mad Bath
Year Demand Supply Market Gap

2015 5,420 0 5,420
2016 5,778 0 5,778
2017 6,171 0 6,171
Projection 1 6,578 0 6,578
Projection 2 7,018 0 7,018
Projection 3 7,489 0 7,489
Projection 4 7,990 0 7,990
Projection 5 8,526 0 8,526
The table 3.5 above depicts the comparison of demand and supply of Mud
Bath in Tacurong City. The sessions demanded in 2015 is 5,420 yet having no
supply available in the City, thereby creating a market gap of 5,420. This trend of
zero supply was also established in 2016 and 2017 and it is expected that the same
trend will draw for the five-year period projection due to the market condition having
no traceable indication that this particular service will be offered in the City. Despite
of this market supply status, there is an increase of 358 and 393 sessions
demanded in 2016 and 2017; this increase was equated entirely to the change in
market gap during the said historical years. In the five-year period projections, it is
expected that the proposed entity will commence its operation with a market gap of
6,578 demanded sessions There are expected increase by 440, 471, 501, and 536
in the market gap for the second, third, fourth, and fifth year of operation.
69
Table 3.6 Summary of Market Gap Analysis for Hip Bath

2015 2,883 0 2,883
2016 3,073 0 3,073
2017 3,282 0 3,282
Projection 1 3,499 0 3,499
Projection 2 3,733 0 3,733
Projection 3 3,984 0 3,984
Projection 4 4,250 0 4,250
Projection 5 4,535 0 4,535
The table 3.6 above depicts the comparison of demand and supply of Hip
Bath in Tacurong City. The sessions demanded in 2015 is 2,883 yet having no
supply available in the City, thereby creating a market gap of 2,883. This trend of
zero supply was also established in 2016 and 2017 and it is expected that the same
of this market supply status, there is an increase of 190 and 209 sessions
demanded in 2016 and 2017; this increase was equated entirely to the change in
market gap during the said historical years. In the five-year period projections, it is
expected that the proposed entity will commence its operation with a market gap of
3,499 demanded sessions There are expected increase by 234, 251, 266, and 285
in the market gap for the second, third, fourth, and fifth year of operation.
70
Table 3.7 Summary of Market Gap Analysis for Gym Classes

2015 15,933 8,052 7,881
2016 16,984 8,456 8,528
2017 18,139 12,131 6,008
Projection 1 19,337 12,944 6,393
Projection 2 20,632 13,811 6,821
Projection 3 22,014 14,763 7,251
Projection 4 23,489 15,724 7,765
Projection 5 25,063 16,777 8,286
The table 3.7 above depicts the comparison of demand and supply Gym
Classes in Tacurong City. Historically, there is the market gap establish in 2015 of
7,881 sessions, an increased by 647 sessions in market gap was established in
2016, and a decreased of 2,520 in market gap was established in 2017. In the five-
year period projections, it is expected that the proposed entity will commence its
operation with a market gap of 6,393 demanded sessions There are expected
increase by 428, 430, 514, and 521 in the market gap for the second, third, fourth,
and fifth year of operation.
Table 3.8 Summary of Market Gap Analysis for Yoga Lessons

2015 6,163 0 6,163
2016 6,570 0 6,570
2017 7,016 0 7,016
Projection 1 7,479 0 7,479
Projection 2 7,980 0 7,980
Projection 3 8,515 0 8,515
Projection 4 9,086 0 9,086
Projection 5 9,694 0 9,694
71
The table 3.8 above depicts the comparison of demand and supply of
Yoga Lessons in Tacurong City. The sessions demanded in 2015 is 6,163 yet
having no supply available in the City, thereby creating a market gap of 6,163. This
trend of zero supply was also established in 2016 and 2017 and it is expected that
the same trend will draw for the five-year period projection due to the market
condition having no traceable indication that this particular service will be offered in
the City. Despite of this market supply status, there is an increase of 407 and 446
sessions demanded in 2016 and 2017, this increase was equated entirely to the
change in market gap during the said historical years. In the five-year period
projections, it is expected that the proposed entity will commence its operation with
a market gap of 7,479 demanded sessions There are expected increase by 501,
535, 571, and 608 in the market gap for the second, third, fourth, and fifth year of
operation.
Table 3.9 Summary of Market Gap Analysis for Yoga Detox

2015 849 0 849
2016 905 0 905
2017 966 0 966
Projection 1 1,030 0 1,030
Projection 2 1,099 0 1,099
Projection 3 1,173 0 1,173
Projection 4 1,251 0 1,251
Projection 5 1,335 0 1,335
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The table above 3.9 depicts the comparison of demand and supply of
Yoga Detox in Tacurong City. The sessions demanded in 2015 is 849 yet having no
supply available in the City, thereby creating a market gap of 849. This trend of zero
supply was also established in 2016 and 2017 and it is expected that the same
of this market supply status, there is an increase of 56 and 61 sessions demanded
in 2016 and 2017, this increase was equated entirely to the change in market gap
during the said historical years. In the five-year period projections, it is expected
that the proposed entity will commence its operation with a market gap of1,030
demanded sessions There are expected increase by 69, 74, 78, and 84 in the
market gap for the second, third, fourth, and fifth year of operation.
Table 3.10 Summary of Market Gap Analysis for Full Body Massage

2015 31,528 24,415 7,113
2016 33,609 31,198 2,411
2017 35,894 32,275 3,619
Projection 1 38,263 34,437 3,826
Projection 2 40,827 36,745 4,082
Projection 3 43,562 39,207 4,355
Projection 4 46,481 41,833 4,648
Projection 5 49,595 44,636 4,959
The table 3.10 above depicts the comparison of demand and supply Full
Body Body Massage in Tacurong City. Historically, there is the market gap
establish in 2015 of 7,113 sessions, a decreased by 4,702 sessions in market gap
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was established in 2016, but during 2017, it restore its market momentum by
establishing an increase of 2,520 in market gap. In the five-year period projections,
it is expected that the proposed entity will commence its operation with a market
gap of 3,826 demanded sessions There are expected increase by 256, 273, 293,
and 311 in the market gap for the second, third, fourth, and fifth year of operation.
Table 3.11 Summary of Market Gap Analysis for Ventosa Massage

2015 13,205 10,073 3,132
2016 14,077 11,965 2,112
2017 15,034 12,620 2,414
Projection 1 16,027 13,466 2,561
Projection 2 17,100 14,368 2,732
Projection 3 18,246 15,330 2,916
Projection 4 19,469 16,358 3,111
Projection 5 20,773 17,453 3,320
The table 3.11 above depicts the comparison of demand and supply
Ventosa Massage in Tacurong City. Historically, there is the market gap establish in
2015 of 3,132 sessions, a decreased by 1,020 sessions in market gap was
established in 2016, but during 2017, it restore its market momentum by
establishing an increase of 302 in market gap. In the five-year period projections, it
is expected that the proposed entity will commence its operation with a market gap
of 2,561 demanded sessions There are expected increase by 171, 184, 195, and
209 in the market gap for the second, third, fourth, and fifth year of operation.
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Table 3.12 Summary of Market Gap Analysis for Volcanic Stone Massage

2015 7,295 720 6,575
2016 7,777 720 7,057
2017 8,306 1,440 6,866
Projection 1 8,854 1,536 7,318
Projection 2 9,447 1,639 7,808
Projection 3 10,080 1,749 8,331
Projection 4 10,755 1,866 8,889
Projection 5 11,476 1,992 9,484
Volcanic Stone Massage in Tacurong City. Historically, there is the market gap
establish in 2015 of 6,575 sessions, an increased by 482 sessions in market gap
was established in 2016, but a decreased of 191 in market gap was established in
2017. In the five-year period projections, it is expected that the proposed entity will
commence its operation with a market gap of 7,318 demanded sessions There are
expected increase by 490, 523, 558, and 595 in the market gap for the second,
Table 3.13 Summary of Market Gap Analysis for Head Massage

2015 15,694 6,578 9,116
2016 16,730 11,055 5,675
2017 17,867 14,723 3,144
Projection 1 19,046 15,709 3,337
Projection 2 20,323 16,762 3,561
Projection 3 21,684 17,885 3,799
Projection 4 23,137 19,083 4,054
Projection 5 24,687 20,362 4,325
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The table 3.13 above depicts the comparison of demand and supply Head
Massage in Tacurong City. Historically, there is the market gap establish in 2015 of
9,116 sessions, a decreased by 3,441 sessions in market gap was established in
2016, and additional decreased by 2,531 in market gap was established in 2017. In
the five-year period projections, it is expected that the proposed entity will
expected increase by 224, 238, 255, and 271 in the market gap for the second,
Table 3.14 Summary of Market Gap Analysis for Foot Massage

2015 25,567 5,445 20,122
2016 27,255 8,678 18,577
2017 29,108 11,100 18,008
Projection 1 31,029 11,844 19,185
Projection 2 33,108 12,637 20,471
Projection 3 35,326 13,484 21,842
Projection 4 37,693 14,387 23,306
Projection 5 40,219 15,351 24,868
The table 3.14 above depicts the comparison of demand and supply Foot
Massage in Tacurong City. Historically, there is the market gap establish in 2015 of
20,122 sessions, a decreased by 1,545 sessions in market gap was established in
2016, and additional decreased by 569 in market gap was established in 2017. In
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expected increase by 1,286, 1,371, 1,464, and 1,562 in the market gap for the
Table 3.15 Summary of Market Gap Analysis for Foot Spa

2015 33,450 4,515 28,935
2016 35,657 5,603 30,054
2017 38,082 8,153 29,929
Projection 1 40,596 8,699 31,897
Projection 2 43,315 9,282 34,033
Projection 3 46,218 9,904 36,314
Projection 4 49,314 10,568 38,746
Projection 5 52,618 11,276 41,342
The table 3.15 above depicts the comparison of demand and supply Foot
Spa in Tacurong City. Historically, there is the market gap establish in 2015 of
28,935 sessions, an increased by 1,545 sessions in market gap was established in
2016, but a decreased by 125 sessions in market gap was established in 2017. In
Table 3.16 Summary of Market Gap Analysis for Steam Bath

2015 6,585 1,315 5,270
2016 7,020 1,540 5,480
2017 7,497 3,080 4,417
Projection 1 7,992 3,286 4,706
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Projection 2 8,528 3,507 5,021
Projection 3 9,099 3,741 5,358
Projection 4 9,709 3,992 5,717
Projection 5 10,359 4,260 6,099
Steam Bath in Tacurong City. Historically, there is the market gap establish in 2015
of 5,270 sessions, an increased by 210 sessions in market gap was established in
2016, but a decreased by 1,063 sessions in market gap was established in 2017. In
expected increase by 315 , 337, 359, and 382 in the market gap for the second,
Table 3.17 Summary of Market Gap Analysis for Sauna

2015 8,267 960 7,307
2016 8,812 1,280 7,532
2017 9,412 1,600 7,812
Projection 1 10,033 1,707 8,326
Projection 2 10,705 1,822 8,883
Projection 3 11,422 1,944 9,478
Projection 4 12,188 2,074 10,114
Projection 5 13,004 2,213 10,791
Sauna in Tacurong City. Historically, there is the market gap establish in 2015 of
7,307 sessions, an increased by 225 sessions in market gap was established in
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2016, and an additional increased by 280 sessions in market gap was established in
expected increase by 557, 595, 636, and 677 in the market gap for the second, third,
Table 3.18 Summary of Market Gap Analysis for Swedish Massage

2015 17,898 6,008 11,890
2016 19,079 8,453 10,626
2017 20,377 10,590 9,787
Projection 1 21,722 11,300 10,422
Projection 2 23,177 12,057 11,120
Projection 3 24,730 12,864 11,866
Projection 4 26,387 13,726 12,661
Projection 5 28,154 14,646 13,508
Swedish Massage in Tacurong City. Historically, there is the market gap establish in
2015 of 11,890 sessions, a decreased by 1,264 sessions in market gap was
established in 2016, and an additional decreased by 839 sessions in market gap
was established in 2017. In the five-year period projections, it is expected that the
proposed entity will commence its operation with a market gap of 10,422 demanded
sessions There are expected increase by 698, 746, 795, and 847 in the market gap
for the second, third, fourth, and fifth year of operation.
Table 3.19 Summary of Market Gap Analysis for Shathai Massage
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2015 10,075 3,135 6,940
2016 10,740 2,855 7,885
2017 11,470 4,395 7,075
Projection 1 12,227 4,689 7,538
Projection 2 13,046 5,004 8,042
Projection 3 13,921 5,339 8,582
Projection 4 14,853 5,697 9,156
Projection 5 15,848 6,078 9,770
Shathai Massage in Tacurong City. Historically, there is the market gap establish in
2015 of 6,940 sessions, an increased 945 sessions in market gap was established in
2016, but a decreased by 810 sessions in market gap was established in 2017. In
expected increase by 504, 540, 574, and 614 in the market gap for the second, third,
Table 3.20 Summary of Market Gap Analysis for Body Scrub

2015 16,739 1,200 15,539
2016 17,844 1,425 16,419
2017 19,057 2,475 16,582
Projection 1 20,315 2,641 17,674
Projection 2 21,676 2,818 18,858
Projection 3 23,128 3,007 20,121
Projection 4 24,678 3,208 21,470
Projection 5 26,331 3,423 22,908
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The table 3.20 above depicts the comparison of demand and supply Body
Scrub in Tacurong City. Historically, there is the market gap establish in 2015 of
15,539 sessions, an increased 880 sessions in market gap was established in 2016,
and an additional increased by 163 sessions in market gap was established in 2017.
In the five-year period projections, it is expected that the proposed entity will
Table 3.21 Summary of Market Gap Analysis for Zumba

2015 58,021 2,736 55,285
2016 61,850 6,289 55,561
2017 66,056 6,676 59,380
Projection 1 70,416 7,123 63,293
Projection 2 75,134 7,601 67,533
Projection 3 80,168 8,110 72,058
Projection 4 85,539 8,653 76,886
Projection 5 91,270 9,233 82,037
Zumba in Tacurong City. Historically, there is the market gap establish in 2015 of
55,258 sessions, an increased 276 sessions in market gap was established in 2016,
and an additional increased by 3,819 sessions in market gap was established in
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The market share of Touch Wellness Center varies according to the result
of market gap analysis. The size of the proposed business entity is considered,
such as the physical structures, number of operating hours, and most importantly
the number of massage therapist, gym instructor, yoga instructor, and physical
therapist. The market share will be presented in the table below starting from the
first of operation up to the fifth year, and a 10% increase in market share
throughout the succeeding years of operation provides a reasonable position of
Touch Wellness Center in the market, to wit:
Table 3.22 Summary of Percentage Share in the Market Gap
Services Year1 Year 2 Year 3 Year 4 Year 5

Mud Bath 45% 50% 54% 60% 66%
Hip Bath 45% 50% 54% 60% 66%
Gym Classes 45% 50% 54% 60% 66%
Yoga Lessons 40% 44% 48% 53% 59%
Yoga Detox 40% 44% 48% 53% 59%
Full Body Massage 50% 55% 61% 67% 73%
Ventosa Massage 45% 50% 54% 60% 66%
Volcanic Stone Massage 50% 55% 61% 67% 73%
Head Massage 45% 50% 54% 60% 66%
Foot Massage 40% 44% 48% 53% 59%
Foot Spa 40% 44% 48% 53% 59%
Steam Bath 30% 33% 36% 40% 44%
Sauna 30% 33% 36% 40% 44%
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Swedish Massage 40% 44% 48% 53% 59%
Shathai Massage 35% 39% 42% 47% 51%
Body Scrub 40% 44% 48% 53% 59%
Zumba 50% 55% 61% 67% 73%
Table 3.23 Summary of Share in the Market Gap
Services Year1 Year 2 Year 3 Year 4 Year 5

Mud Bath 2,960 3,509 4,044 4,794 5,627
Hip Bath 1,575 1,867 2,151 2,550 2,993
Gym Classes 2,877 3,411 3,916 4,659 5,469
Yoga Lessons 2,992 3,511 4,087 4,816 5,719
Yoga Detox 412 484 563 663 788
Ventosa Massage 1,152 1,366 1,575 1,867 2,191
Head Massage 1,502 1,781 2,051 2,432 2,855
Foot Massage 7,674 9,007 10,484 12,352 14,672
Foot Spa 12,759 14,975 17,431 20,535 24,392
Steam Bath 1,412 1,657 1,929 2,287 2,684
Sauna 2,498 2,931 3,412 4,046 4,748
Swedish Massage 4,169 4,893 5,696 6,710 7,970
Shathai Massage 2,638 3,136 3,604 4,303 4,983
Body Scrub 7,070 8,298 9,958 11,379 13,516
Zumba 12,659 14,857 17,294 20,759 23,791
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3.5 SWOT/TOWS Analysis
Threats
 Increase in competition.
 Proliferation of home service massage.
 Some massage entities are considered frontline for prostitution.
 Peace and order in Tacurong City warrants no stability.
Opportunities
 Increasing trend of health-conscious Tacurongnons.
 Poverty incidence level is decreasing.
 Income tax rate is lowered under the new tax reform.
 Increased salary of some government employees like with those belong to
the segment of law enforcement.
 The location of the business is very strategic.
 Take new advantageous marketing approach in handling the challenges
embedded in rendering the wellness services.
 Exceptional market growth would encourage new player for the wellness
industry, this means a greater competition, and competition gives
business motivation to innovate and reinforce its services. Competition
means progress.
Weaknesses
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 Untested service quality and personnel exposure or experience in the
industry.
 Unwarranted conflict of interest among therapist and instructor.
Strengths
 Adoption of competitive pricing strategies.
 Variety and large portfolio of wellness services.
 Offering patronage discount.
 State-of-the-art wellness service facilities and equipment.
 Compliance of ethical requirements.
3.6 The Marketing Mix (the 4P’s)
3.6.1 Product
For stressful and health-conscious Tacurongnons, they would like to
navigate the best venue to relieve body stressors and guidance for body care to
achieve holistic well-being, which Touch Wellness Center uniquely caters these
market demands. Further, the entity is targeting predominantly fitness
enthusiasts who want to be healthy and stay in shape. Currently in Tacurong
City, Wellness Center is divided into two market segments; the massage and
spa, and fitness center, the proposed business was conceptualized to create a
one-stop wellness center which is new and sound innovative. This message will
likely resonate with the target market. The primary vision of Touch Wellness
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Center is to achieve market position as the leading wellness program in
Tacurong City. Indeed, Touch Wellness is the Right Place for Body Holiday.
3.6.2 Price
Touch Wellness Center will be adopting competitive pricing scheme. The
table below summarizes the prices of services to be offered.
Table 3.24 Summary of Prices
Services Prices(per session)

Mud Bath 499.50
Hip Bath 499.50
Gym Classes 59.50
Yoga Lessons 89.50
Yoga Detox 2,499.50
Full Body Massage 249.50
Ventosa Massage 199.50
Volcanic Stone Massage 249.50
Head Massage 99.50
Foot Massage 199.50
Foot Spa 199.50
Steam Bath 199.50
Sauna 199.50
Swedish Massage 299.50
Shathai Massage 299.50
Body Scrub 199.50
Zumba 49.50
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3.6.3 Place
The strategic location for the proposed project is 5 meters away
from the Dragon Business Center. The services of Touch Wellness will be
rendered exclusively in the business premise. The physical structure is
carefully designed to have a good and relaxing ambiance while waiting if
therapists are not yet available. Reserve of service time through phone
calls or any other means of communication will be promoted among
clients so that once they arrive at the Touch place; they will be
immediately facilitated for the services they demanded.
3.6.4 Promotion
The proposed entity will also establish a contract with Radyo
Bandera and Radyo Natin to have a total of 10 minutes time slot each day,
covering 15 day-period before Touch Wellness Center will launch its
operation. Creative advertising audio will be developed which will
demonstrate the importance of holistic wellbeing by which Touch is willing
to offer for Tacurongnons. Further, prints ads shall be reproduced and
place in different strategic location where concentration of viewers are
relatively high.
Through publicity, Touch Wellness Center will be transmitting its
services to be offered in the general public through promotional ads like
tarpaulins and brochures, and communicate how the company will cater
the needs of those Tacurongnons who are on the quest of looking the
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perfect venue to release stressors in life, those who are navigating means
to promote healthy lifestyle, and to achieve or maintain perfect body
figure. This will also let the entity communicate its values and restructuring
erroneous notion wherein, series of public scrutiny associate massage
and spa business as a frontline for prostitution. In this regard, the
company will be able to establish a reputable and ethics-oriented service
provider in the City of Goodwill.
Since Touch Wellness Center is new in the market, a relatively
large amount of budget will be allocated for promotion. Included in sales
promotion is that, during the commencement of the company’s operation,
incentives will be given to the first batches of clients like T-shirts, mugs,
fans, and umbrellas having the name of the entity creatively printed. The
company shall also initiate customer loyalty program, wherein each client
will be given corresponding points proportionate on how much services
availed. If the points will be accumulated, future price discounts will be
offered or redeem session time extension. During Holiday seasons, Touch
Wellness Center will be offering discounted services packages.
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Chapter IV
TECHNICAL ASPECT
This chapter discusses about the business location, description of services,
channel of distribution, standard operating procedures, mode of acceptable payment,
service process, quality control, equipment, and facilities of the proposed business.
4.1 Business Location
Being in the right location is a key ingredient in a business's success. The
incorporators of Touch Wellness Center ensure to acquire strategic business location in
order for it to be accessible by target clients and personnel. Consequently, location
often plays a significant role in a company's profit and overall success. Further, the
management of the company furnished a location strategy to develop a concrete plan
for obtaining the optimal location for a company by identifying company needs and
objectives, and searching for locations with offerings that are compatible with these
needs and objectives. Generally, this means the firm will attempt to maximize
opportunity while minimizing costs and risks.
The proposed business will be situated beside Dragon Business Center. This will
provide opportunity for the entity to increase its market reach and accessibility because
there is a relative high volume of Tacurongnons are passing the area and some are
staying in the Dragon entertainment center.
4.1.1 Mode of Acquisition
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Buying a property is not a simple task, but very few appreciate how much
more complicated the process of transferring land titles from the seller’s name to
the buyer’s name is. The importance of land title transfer should not be
underestimated. The issuance of a new land title under your name will be your
proof of ownership; otherwise, you might be facing technical, legal, and financial
problems later on, because of an improper land title transfer or the absence of it.
Ideally, even before the property is purchased, the proponents of this
project already plan a land title transfer. This is to assure that the land ownership
will be registered under the name of TOUCH Wellness Center.
The incorporators of Touch Wellness Center will follow the legal process
in registering land intended for the construction of its establishment which
includes the following:
 File and secure the documentary requirements at the Bureau of
Internal Revenue Regional District Office (BIR RDO)
 Secure assessment of transfer taxes at the BIR and Authorized
Agent Bank (AAB) or Municipal or City Treasurer’s Office
 File documents at the BIR for the issuance of Certificate
Authorizing Registration (CAR) or BIR Clearance
 Pay the Transfer Taxes and secure the Tax Clearance at the Local
Treasurer’s Office
 File documents at the Registry of Deeds for the issuance of new
land title
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 File documents at the Municipal or Provincial Assessor’s Office for
the issuance of new Tax Declaration.
4.1.2 Sketch Plan/Layout
4.2 Description of Service
The table below discusses the different services to be offered by the proposed
business:
Table 4.1 Description of Service
Services Description
Mud is a substance made from sediments,
formulating in river beds, lakes, springs and
sea bays. It mainly consists of inorganic,
mineral substances. Mud bath is used at a
temperature of 39-40 °C for a period of 10-30
minutes. Mud bath reduces blood pressure,

Mud Bath
improves blood circulation, and provides the
body with minerals. It has a natural pain killing
effect.
The mud is prepared by soaking it in water. It
is then applied to the full body either in sitting
or lying down position. The mud is kept for 45
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to 60 minutes and ideally be exposed to sun
light, intermittently. Afterwards, the person is
thoroughly washed with cold to luke-warm
water. The client is then dried and transferred
to a warm bed.
It is a bath in which a person sits in water up
to the hips.
It is a type of bath in which only the hips and
buttocks are soaked in water or saline
solution.
Hip bath is a form of hydrotherapy which
involves only the hips and the abdominal
region of the body below the navel. A special
type of tub is used to serve its purpose. The

Hip Bath
tub is filled with water in such a way that it
covers the hips and reaches up to the navel
when the patient sits in. Four to six gallons of
water is required which may be cold, hot,
neutral or alternate temperature. The water
temperature is 32 to 36 degrees Celsius with
duration of 20-60 minutes. The client may rub
his/her abdomen briskly from the navel
downwards and across the body with a
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moderately coarse wet cloth.
An individualized exercise and fitness plan
developed by an exercise physiologist, starting

Gym Classes
at the level of ability and without pressure of
the trainee.
Yoga – a mind-body practice – is considered
one of many types of complementary and
integrative health approaches. Yoga brings

Yoga Lessons
together physical and mental disciplines that
may help achieve peacefulness of body and
mind. Yoga has many styles, and forms.
This program is inclusive of detox therapies,
treatments and herbal supplements, yoga
program, detox welcome kit with manual and
Yoga Detox program aids, Fully equipped accommodation
with AC, fridge, kettle, safe, hairdryer, mineral
drinking water, herbal steam room, and WiFi
internet.
Body massage is a relaxing, soothing and
refreshing act of pressing, rubbing, patting and
Full Body Massage kneading of the skin, body muscles, ligaments,
tendons and any body part which is under
stress or pain like shoulders, back, lower back,
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legs etc. with the help of fingers, palm and
hands of the therapist.
It is a type of deep-tissue massage wherein a
licensed practitioner place special cups –
glass, bamboo, earthenware, or silicone – on

Ventosa Massage
your skin for a few minutes to expand
capillaries and increase the amount of fluid
entering and leaving tissues.
It is a hot stone massage therapy melts away
tension, eases muscle stiffness and increases
circulation and metabolism. Each 1 ½ -hour
Volcanic Stone Massage hot stone massage therapy session promotes
deeper muscle relaxation through the
placement of smooth, water-heated stones at
key points on the body.
A scalp massage is ahead massage designed
to relax the mind and encourage circulation.
Many times, tension is felt within the head and
neck, so scalp massages can be very much

Head Massage
effective as a stress reducer. Warm oil is
massaged throughout the scalp, working to
relax tight muscles in the temple and neck
regions.
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A head massage is a deep style massage that
focuses on the head, neck and shoulders. A
head massage applies a range of techniques
to help reduce stress and release tension in
the upper body. Massaging the scalp can help
stimulate nerves and blood vessels around the
area and begin to calm muscle tension around
the head. A head massage can be both
relaxing and an invigorating experience.
Massage therapists working at Physio.co.uk
use head massage to treat stress, muscle
tension and pain.
The practice of foot reflexology massage
involves applying pressure to specific points
on the feet in order to affect various parts of
the body.
Foot Massage and Spa The therapeutic manipulation of body tissues
by a trained practitioner, as by systematic
stroking, kneading, or application of pressure,
to effect a beneficial physiological response
such as pain reduction or improved circulation.
Sauna provides an environment of dry intense

Sauna
heat (176-212 degrees Fahrenheit). The heat
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is provided by a kiua, a stove or heater that
heats the rocks to provide a soft heat. Water is
thrown over these rocks to provide humidity. A
sauna is usually done in courses; a short time
in the sauna to heat up and begin to sweat,
followed by a cooling off outside the sauna.
It is a small room or building designed as a
place to experience dry or wet heat sessions,
or an establishment with one or more of these
facilities. The steam and high heat make the
bathers perspire. Infrared therapy is often
referred to as a type of sauna, but according
to the Finnish sauna organizations, infrared is
not a sauna.
This is accomplished by rubbing the muscles
Swedish Massage with long gliding strokes in the direction of
blood returning to the heart.
It involves repeated pressed strokes over
Shathai Massage lubricated skin with a smooth edged and blunt
instrument.
It exfoliates and hydrates your skin, leaving it

Body Scrub
smooth and soft.
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Zumba It is an aerobic fitness program featuring
movements inspired by various styles of Latin
American dance and performed primarily to
Latin American dance music
4.2.1 Sources of the Product or Service
The services of TOUCH Wellness Center will be performed by the
company’s workforce after the booking requirements are completed. The
fixed assets to be used in the proposed project will be ordered 1 month
before the formal commencement of the business operation. The suppliers
of fixed assets are Lazada, OLX, Shopee, Emcor, and Imperial
Appliances. The supplies to be used in operation are purchased online
due to unavailability in the local market.
4.2.2 Analyzing the Service Life Cycle
This section discusses service life cycle which includes research
and development, introduction and launch, growth and maturity
exploitation, and decline and death.
4.2.2.1 Research and Development
As the case of people being physically unstable and mentally
stressed rapidly took over on this millennium age. The idea of
establishing touch wellness center was developed base on a
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research and surveys that was conducted in the locale of Tacurong.
This wellness center helps enable to maintain a good health,
prevent sicknesses and balance the mentally worn-out of a human
being. As the incorporators established the said business, the sales
are zero and the company costs increase as the business starts to
build its own mark or name in the market.
4.2.2.2 Introduction and Launch
As the touch wellness center starts its operations, different
ways of advertisements was conducted. The company tends to
have a problem in terms of placing an edge with the competitors on
the same line in the market, the profit along its first operation was
too low and there is an heavy expenses incurred in the process of
introducing and launching the business.
4.2.2.3 Growth and Maturity Exploitation
The touch wellness center finally was known in the market,
there is rapid growth of profit and costumers’ loyalties are
increasing. The market entrusted the company’s services for their
comforts and reliefs in taking care of their physical and mental
wellbeing.
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4.2.2.4 Decline and Death
The inability of upgrading the equipment’s and services
might be the cause of decline of the sale in the market; the
customers’ un-satisfaction was one of the reasons. The incapability
in providing solutions to surpass these problems falls to bankruptcy
and insolvencies to cover up the losses and deficiencies of the
business.
4.3 The Channel of Distribution
The services to be offered by Touch Wellness Center will be rendered on
the entity’s business premise. This is on correspondence with the view that it will
provide clients high degree of satisfaction due to the facilities and equipment that
resonates more relaxing amenities thereby realizing holistic wellbeing. Further
home services arrangement will not be catered because, its disadvantages
outweighs those advantages it can give for the company.
4.4 Standard Operating Procedure (SOP)
The following are the standard operating procedure of TOUCH Wellness Center:
How to welcome a Client
The following SOP shall ensure that clients are greeted as per standard:
1. The receptionist will greet the customers with a smile upon saying “Welcome
to TOUCH Wellness Center (state the name of client).”
3. The receptionist will find a great seat for the customer while waiting.
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4. The customers will be served by welcome drink and cold towel by the
receptionist.
5. The receptionist will confirm customers’ name and treatment (if applicable) or
the receptionist will ask the customers of how they can assist them.
6. The receptionist will ask the customer to fill a consultation form (if applicable).
How to take a Booking in Person
The following SOP shall ensure that bookings taken in person are done as per
correct order:
1. The receptionist will present Wellness Menu to the client.
2. The receptionist will ask what kind of treatment they want to be rendered.
3. The receptionist will ask the client what and when they want to get the
service.
4. The receptionist will ask of how many people will be undergoing the service.
7. The clients will be informed about the spa etiquette.
8. The receptionist will send their farewell to the customer.
How to escort a Client to the Treatment Room
The following SOP shall ensure that clients are escorted in the proper way:
1. The receptionist will escort the customer by saying; “(name of client), please
follow me. I will take you to the treatment room.”
2. The receptionist will walk with the customer and carry their customer
belongings.
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3. The receptionist will show the treatment room to the client by saying; “This is
your treatment room.”
4. The receptionist will Introduce the therapist to the client by saying “This is
(name of associate), she/he is your therapist today.”
How to settle Payments
The following SOP shall ensure that payments are according to wellness center
standard:
1. The receptionist will prepare the bill/payment statement and wait to escort the
client to the relaxing area/lobby.
2. The receptionist will ask the customer about the treatment by saying; “How
was your treatment?”
3. The receptionist will offer fruits and tea; “Would you like to have some tea
and fruits?”
4. Feedback card will be given to the customer by saying; “Would you mind to
fill-out this feedback form, I would very much appreciate.”
5. The receptionist will wait until the client is done, then say; “Thank you for your
valued comment and this is your bill (name of client).”
7. After the payment is done, the receptionist will say; “Thank you very much,
have a very pleasant day/evening.”
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TOUCH Wellness Etiquette for Receptionist
The following SOP shall ensure that all grooming standards and Wellness Center
etiquette is enforced. All employees must implement and understand the
Wellness etiquette in order to create a professional environment in which the
client enjoys comfort and relaxation.
1. Do not discuss personal matters with clients and colleagues
2. Never linger for tip.
3. Never offer “extra” services.
4. Do not delegate work in front of a client.
5. Speak slowly and clearly to all clients so they can understand.
6. Never say “no” to a client, have always an alternative available.
Hygiene Standard of Bathrobes and Towels
The following SOP shall ensure that bathrobes and towels are changed after
usage:
1. After the use of towels and bathrobes, they must be replaced with clean and
fresh one for the next clients.
2. No towels are to be re-used from one client to another without sanitizing. This
would result in a very poor standard of hygiene.
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The following clean a Treatment Room
The following SOP shall ensure that treatment rooms are cleaned daily,
before opening and closing of the TOUCH Wellness Center, and where
necessary after usage:
1. The deep cleaning is done by spa attendants/therapists.
2. Mirrors are cleaned
3. Vanity and sink area cleaned
4. Fixtures are polished
5. Counter is clean and organized
6. Corridor carpets/floors are clean
7. Locker doors are closed
8. Garbage bins are clean and polished
9. Floor must be clean and dry (some of scrub article may left-over on the floor)
10. Toilet must be flushed and cleaned
11. Seat is cleaned and placed down
12. Sufficient toilet tissue paper is folded as per standard
13. Toilet roll dispensers are cleaned and full.
14. Sanitary bin in the female toilet is cleaned and tidy-up with lid secured
15. Toilet and all fixtures are in good shape
16. Floor is clean and dry
17. Shower smells clean and fresh
18. Shower walls are clean/mildew free
19. Shower tiles are clean and polished
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20. Showers are in good shape
21. Shower dispensers or product bottles are clean newly-looking.
22. Shower floor is clean and dry
How to setup a Massage Bed
The following SOP shall ensure that the massage bed is setup correctly:
1. Clean the massage bed; make sure there is no dirt or dust on it.
2. Place the sheet on top of the massage bed, then follow with a bath towel as
per standard diagram.
3. The second bath towel is folded as per standard and positioned to the bottom
center.
4. Position the neck pillow with a face towel folded as per standard.
4.5 Mode of Acceptable Payment
The proposed business will use the cash basis as the sole mode of
payment for the services rendered. This payment scheme will streamline the
bookkeeping process and prevent the company from exposing in credit or default
risk arising from the financial incapacity of customer.
4.6 Service Schedule
The table below discusses the service schedule of the proposed business:
Table 4.2 Service Schedule
Unit Daily Service
Services Monthly
(Hour/session) (Session) Capacity
Mud Bath 2 20 580 6,960
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Hip Bath 2 12 348 4,176
Gym Classes 3 2-20 58 696
Yoga Lessons 3 1-20 29 348
Yoga Detox 3 1-3 29 348
Full Body Massage 2 11 319 3,828
Ventosa Massage 2 7 203 2,436
Volcanic Stone Massage 2 20 580 6,960
Head Massage 2 9 261 3,132
Foot Massage 1 43 1,247 14,964
Foot Spa 1 71 2,059 24,708
Steam Bath 2 8 232 2,784
Sauna 2 14 406 4,872
Swedish Massage 2 23 667 8,004
Shathai Massage 2 15 435 5,220
Body Scrub 2 39 1,131 13,572
Zumba 2 4-20 116 1,392
4.7 Service Process
The following are the service process of TOUCH Wellness Center:
Mud Bath
1. The client will be asked to undress and lie down the massage bed
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2. Perform the mud treatment which involves an application of mud-rich in
salts and mineral over the entire body in sitting or lying down position.
3. The Mud is kept for 60 minutes.
4. After the mud treatment, the client will be thoroughly washed with cold to
lukewarm water.
5. Dry the client quickly and assist him/her to a warm bed.
Hip Bath
1. The bath assistant will fill the tub with 3 to 4 inches of water. The water
should be warm, but not hot enough to cause burns or discomfort. The
temperature of the water can be test by placing a drop or two on the wrist.
When the comfortable temperature is found, the substance recommended
by the wellness therapist shall be added to the bath.
2. Assist the client to the tub and allow the client to soak their perineum for
15 to 20 minutes. Instruct client to bend their knees or, if possible, dangle
their legs over the sides of the tub to keep them out of the water
altogether.
3. Help the client get out of the bathtub, gently pat their body to get dry with a
clean cotton towel. Do not rub or scrub the perineum of the client for it
may cause pain and irritation.
4. Finish the service by rinsing the bathtub thoroughly.
5. Assist the client in getting out of the room after changing into proper
clothes and proceeding to the reception for the payment of the service
rendered.
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Gym Classes
1. Orient the client regarding gym equipment, facilities, and amenities
located in the gym center.
2. The trainees will be allowed to utilize the equipment according to their
preference and will be guided randomly by the gym instructor.
Yoga Lessons
1. The client will be asked to wear stretchable and comfortable yoga attire.
2. The instructor will assist clients to perform the following yoga secquences:
hero or heroine pose, downward-facing dog pose, sun salutations, tree
pose, extended triangle pose, extended side angle pose, half-moon pose,
handstand, half boat pose, cobra pose, locust pose, crocodile pose,
supported shoulder stand, bound angle pose, head-to-knee forward bend,
seated forward bend, marichi's pose, variation iii, and corpse pose.
3. The yoga instructor will conduct cooling down exercises.
Yoga Detox
1. The client will be staying in the yoga quarters in 3 consecutive days.
2. The instructor will orient the client regarding the different activities design
in the yoga detox program.
3. The yoga detoxification shall commence that the comfort time of the client.
4. The client will be evaluated regarding the yoga detox experience.
Full body massage
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1. The therapist will assist the client into the assigned room.
2. Then, the therapist will help the client get undressed.
3. The therapist will help the client in proper positioning in the bed.
4. The therapist will prepare plenty of towels on hand.
5. The therapist will apply massage oil and it begins with the feet.
6. The therapist will work way up the client’s legs.
7. The movement of the therapist moves from the lower to the upper back of
the client.
8. Now, therapist will do the neck and shoulders massage of the client.
9. After the neck and the shoulders, the therapist will massage the hands
and arms of the client.
10. The therapist will end the massage in the head of the client.
11. After the massage, the therapist will allow the client to get dressed
properly.
12. When the client is properly dressed, the therapist will assist the client into
the reception area for the payment of the service rendered.
Ventosa massage
1. The therapist will prepare the cups before the client entering the room.
2. The therapist will now allow the client in entering the room.
3. The therapist will help the client get undressed.
4. The therapist will clean the skin of the client.
5. After cleaning the skin, the therapist will apply oil to the skin of the client.
6. The therapist will soak the cotton ball in rubbing alcohol.
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7. Then, the therapist will carefully light the cotton of fire.
8. The therapist will place the flaming cotton into the cup.
9. The therapist will quickly apply the cup to the skin of the client.
10. The therapist will repeat the process if necessary needed.
11. The therapist will extinguish the fire.
12. The therapist will leave the cups in place for 5 to 10 minutes.
13. After 5 to 10 minutes, the therapist will help the client get dressed.
14. After the client’s get dressed properly, he therapist will assist him into the
reception area for the payment of the service rendered.
Volcanic Stone massage
1. The therapist will set up the area.
2. The therapist will assist the client in the settled area and help him get
undressed.
3. The therapist will heat up the stones to be used in the massage.
4. The therapist will place four small sized stones on the client’s face.
5. The therapist will put medium to large stones along the breastbone, the
collarbones, and in the client’s hands.
6. The therapist will use two palm-sized stones to massage the rest of the
client’s body.
7. The therapist will turn the client over.
8. The therapist will cover the client and place the stones on the shoulder
blades, the backs of the kneecaps, and between the toes.
9. The therapist will use the stones to massage rather than his hands.
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10. The therapist will combine the warm stones with the other massage
techniques.
11. The therapist will alternate the hot stones with cold marble stones.
12. After finishing the massage, the therapist can allow the client to stay in the
area for at least 5 to 10 minutes if he desired to.
13. The therapist will help the client get dressed properly.
14. The therapist will assist the client into the reception area for the payment
of the service rendered.
Head massage
1. The therapist will assist the client in the assigned room.
2. The therapist will wash his hands for the preparation of the massage.
3. The therapist will start with some wet heat.
4. The therapist will detangle the hair of the client.
5. The therapist will add oil in the client’s head.
6. The therapist will slowly massage the area of the head of the client.
7. The therapist will work in small circles.
8. The therapist will massage the neck of the client.
9. The therapist will massage the head with the heels of his palms.
10. The therapist will allow the client to rest for 5 to 10 minutes.
11. The therapist will assist the client in the reception area for the payment of
the service rendered.
Foot massage
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1. The therapist will assist the client in the area.
2. The therapist will prepare the equipment needed.
3. The therapist will start rubbing the top of the client’s foot with his thumbs.
4. The therapist will massage the arches of the client’s foot.
5. The therapist will rub the heels of the client’s foot.
6. The therapist will squeeze and pull each client’s toe.
7. The therapist will slide up and down each of the client’s toe with his
fingers.
8. The therapist will focus on one foot at a time.
9. The client can rest fir at least 5 to 10 minutes after the foot massage.
Foot Spa massage
1. The therapist shall prepare all the equipment needed for the service; make
sure everything is within reach.
2. Fill the footbath with hot water enough for the client to tolerate, it should
not be too hot that it will burn or scald the feet.
3. The therapist shall add Epsom salts, a few drops of essential and may
also add some foot wash if desired by the client. After this, the assigned
therapist will stir all the ingredients and make sure it is well-mixed.
4. The therapist shall assist the client in soaking their feet in the foot bath for
10-15 minutes. The result of this will then remove the dirt and soften the
toenails and feet of the client.
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5. The client will remove his/her feet from the water and dry thoroughly.
6. The therapist will remove the nail polish of the client (if the client is
wearing some) from its toenails and then trim the nails to the desired
length and file them to get the shape the client wants.
7. Using a foot file or a pumice stone, the therapist will gently exfoliate the
feet of the client, concentrating on the heel and its sides.
8. After exfoliation, the therapist shall apply a foot scrub in the client’s feet
and gently work it into the toes, the undersides of the feet, the heels and
the ankles for added exfoliation. If the client desires for some added
pleasure, the therapist will gently massage the feet, especially those
aching parts.
9. The therapist will rinse the scrub off the feet of the client and let it dry.
10. The therapist will moisturize the feet of the client with his preferred lotion
or cream, working the lotion on his feet while massaging it gently.
11. The therapist shall assist the client in putting the socks to seal the
moisture in.
12. The therapist shall help the client in getting out in the room before
proceeding into the reception area for the payment of the service
rendered.
Steam bath
2. The therapist will help the client in drinking plenty of water before entering
the bath.
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3. The client will stretch his body before the bath.
4. The client will now take a shower.
5. After taking a shower, the client shall wear a light cotton towel.
6. The client shall ensure he has enough time to fully relax.
7. The client shall close his eyes and focus on his breathing.
8. The client will drink plenty of water during the bath.
9. The client shall stay in the steam room for 5 to 20 minutes.
10. When the client gets out in the shower room and us properly dressed, the
therapist will assist him in the reception are for the payment of the service
rendered.
Sauna
1. The therapist will assist the client in the area.
2. The client will take a shower to remove bacteria that can reproduce
quickly in hot environments.
3. After taking a shower, the client can enter the sauna and stay there in for
approximately 10 to 15 minutes.
4. After 10 to 15 minutes, the client will get out of the sauna, take a shower
again and take a brisk walk.
5. The client will take a cold shower for the third time.
6. The client will submerge himself in the cold pool.
7. The client will rest for at least 20 minutes before re-entering the sauna.
8. The client will re-enter the sauna for about 10 to 15 minutes.
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9. When the client gets out in the sauna area and dressed properly, the
therapist will assist him in the reception area for the payment of the
service rendered.
Swedish massage
2. The therapist will assist the client get undressed in his comfort level.
3. The therapist will have the client’s face lie down.
4. The therapist will expose the client’s back.
5. The therapist will pour massage oil in the palm of his hand.
6. The therapist will spread the oil around the area needs to be massaged.
7. The therapist will use petrissage techniques.
8. The therapist will apply percussive strokes in massaging the client.
9. The therapist will use muscle-lifting techniques.
10. The therapist will use a fanning technique.
11. The therapist will apply twists.
12. After finishing the massage, the therapist will assist the client get dressed.
Zumba
1. The receptionist will assist the client in the zumba area.
2. The client will familiarize himself with the dances.
3. The client shall get the right clothing and footwear.
4. The client shall bring towel and a bottle of water.
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5. The client will follow the routines the zumba instructor is doing.
6. After the zumba, the client may rest for at least 10 to 20 minutes in the
area.
4.8 Quality Control
The following quality controls are to be employed in the operation of TOUCH
Wellness Center:
Services Area: The service areas shall be clearly separated and the TOUCH Wellness
for each service shall be appropriate for the type of service being
provided. The TOUCH Wellness shall conform to all local building or
industry regulations.
Reception: The reception area shall be clearly separated from service area. The
reception area shall have sufficient seats for clients to use at peak periods.
Treatment Areas: Shall maintain an appropriate level of privacy for the client, but shall
not be hidden or have doors which can be locked.
Cleanliness: All areas of the TOUCH Wellness, both inside and outside and whether
personnel or guest areas shall be kept hygienically clean and orderly at
all times.
Construction: The building shall be constructed of sturdy, durable materials and shall
not be in an unhygienic or dilapidated state.
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Wet Areas: In areas where water is used for the services, the floor should be made of a
non-slippery, easy-to-clean material.
Safety: The TOUCH Wellness shall have clearly marked signage, floor plans,
emergency exits, emergency lighting, smoke detectors, fire extinguishers, and
fire alarms.
Lighting: The lighting should be appropriate in each area of the TOUCH Wellness.
Ventilation: The TOUCH Wellness area shall be well-ventilated.
Waste Management: The TOUCH Wellness shall have a waste management system
installed, with waste and used water managed in a responsible
and sanitary manner.
Client Facilities: There shall be a sufficient number of clean and proper bathrooms,
toilets, handwashing basins, and separate changing rooms, if provided,
for men and women.
Decoration: The area shall be appropriately decorated in a way that does not cause
offense or violate social customs, national culture and morals.
Music: The volume of music if played shall be of a comfortable audible level
appropriate to the function of the service area.
Furniture: The professional furniture destined for client use shall be comfortable,
practical and in good condition.
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Back Office Areas: The establishment shall provide appropriate back of house areas to
enable the professional deliverance of TOUCH Wellness services.
Such areas shall include but not be limited to: personnel area,
pantry, and management area.
Operating Hours: TOUCH Wellness services will only be provided during opening
hours within the establishment and according to local business
regulations.
Menu: A complete menu of services shall be clearly displayed in the TOUCH Wellness.
The menu shall include detailed pricing with any and all supplementary charges
which may be chargeable, treatment duration, and TOUCH Wellness
cancellation policy.
Protocols: All treatments and services shall be performed in accordance with the
companies approved standards of protocol.
Personnel: No person under the age of 18 years or as stipulated by local labor laws,
(and whichever is highest) shall be employed in the TOUCH Wellness.
Health: Personnel working in TOUCH Wellness shall be in good general health, with no
communicable diseases.
Language: All personnel shall communicate effectively with their colleagues and their
clients.
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Grooming: All personnel shall be suitably groomed and attired in accordance with the
professionally accepted level of hygiene and the company’s Operational
Standards.
Servicing etiquette and demeanor: Personnel and management shall maintain a level
of professional service etiquette and demeanor
at all times.
Qualifications and Training: The personnel working in an establishment shall have
participated in and successfully completed in a related
qualification with valid certificate. All personnel shall
have completed a company and premises orientation
program upon commencement of employment. All
personnel shall have participated in and completed
training in product and services appropriate to their
position, before contact with clients. All personnel shall
participate in an on-going periodic assessable in-house
training program to ensure maintenance and
development of knowledge and standards. Top
management shall provide personnel with the
opportunity for professional development. Top
management shall ensure that all personnel are
knowledgeable in procedures to be taken when dealing
with guest misconduct.
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Working Practices: Personnel shall work in a clean and safe manner at all times.
Personnel shall work in a professional and ethical manner at all
times.
Hygiene: All tools and equipment used to apply, transfer or use product shall be
maintained in a clean and hygienic condition at all times. All cleaning products
used in the TOUCH Wellness shall be safe and not harmful to personnel or
clients.
Emergency Plan: All the personnel shall be aware of the action plan in the case of
clinical emergencies. Among others, telephone numbers for the
closest ambulance services, welfare centers and hospitals shall be
easy to access.
First-Aid: A first-aid kit containing appropriate supplies shall be maintained at
Reception and in the Personnel waiting area. Larger TOUCH Wellness may
have additional kits.
Electricity: Subject to location and wherever practical, consideration has been given for
the implementation of the use of alternative electrical savings via solar, wind
or other environmentally sensitive means. All light bulbs are recommended
to be the compact energy saving style. Light switches shall all be on
dimmers except where deemed necessary for safety or safe working
practices. The TOUCH Wellness shall install timer switches, motion
sensitive or solar lighting for all exterior lighting and shall not operate
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external lighting of any kind when the establishment is not operational
except that which is deemed necessary for reasons of safety.
Water: Water features if utilized shall be placed such that any evaporation shall be
minimal, and or shall assist with the natural cooling of the establishment.
TOUCH Wellness managers and personnel shall have full knowledge of the
volume of water used in each TOUCH Wellness service, and shall minimize this
where practical. It is recommended aerators or flow restricted faucets and
showers shall be installed. It is recommended duel flush toilets and or other
water utilization minimization technology shall be installed.
Garbage: The establishment shall sort all garbage and dispose of or recycle it in an
appropriate manner.
Community: The establishment shall remain sensitive to the existing local culture and
shall continue to add value to the lives of the local communities where
practical.
Equipment Suitability: Each area of the TOUCH Wellness shall be equipped with the
suitable and appropriate tools and operational equipment
necessary for the efficient and professional deliverance of
services.
Maintenance: All specialized equipment shall be maintained in accordance with
supplier manual and kept in good repair.
4.9 List and Price of Equipment and Facilities
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UNIT TOTAL
EQUIPMENT QUANTITY COST COST
(Php) (Php)
Administrative
8308 Dining Set- 4 Seaters 3
7,999.00 23,997.00
Acer Aspire Z1-611/ Intel Pentium with
4
500GB HDD and 4GB memory 17,999.00 71,996.00
10.1 Inch Touch Pos System With ECR

Eletriconic Cash Register Machine Built
2
In Printer and Cash Drawer Vio Cash 16,200.00 32,400.00
Register VCR01D
Epson L120 Tank Single-Function Inkjet

2
Printer 4,888.00 9,776.00
Fujidenzo RB-40 LKS cu. Ft. Single Door 3

7,795.00 23,385.00
ukuda FWD790ST Hot & Cold Stand
3
Type Water Dispenser with C 3,998.00 11,994.00
Outdoor Table with 4 Chair Set Dining
3
Table (Circle Table) 5,500.00 16,500.00
IKEA HELMER Drawer Unit on Castors
5
(Black) 3,500.00 17,500.00
JIT-4D Storage Cabinet 5
3,000.00 15,000.00
LG HS-09ISM, 3M Multi Protection / Auto
4
Clean / Anti Bacteria Air Filter. 31,995.00 127,980.00
Lg Tp-C362Tla5 4.0Hp Floor Standing
3
Air-Conditioner (White) 71,595.00 214,785.00
NY-3296 Organizer 5
1,999.99 9,999.95
Office Table Mocco 5
4,999.99 24,999.95
Hegel PC & Printer Desk CPT-1210 2
3,000.00 6,000.00
Projector and White Screen 2
4,500.00 9,000.00
Secretarial Chair STM-1005H-F Black 3
1,695.00 5,085.00
EFC18 METAL LOCKER CABINET 4
12,500.00 50,000.00
6Door Locker with Hanger Rod DL-0645 5
10,200.00 51,000.00
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Vertical Filing Cabinet 4 Drawers 5
7,800.00 39,000.00
Service Package
Fiber Glass Arm Chair 5
1,900.00 9,500.00
Metal Double Deck Bed (36x36x75) with
2
2pcs Uratex Foam 4x36x75 11,999.00 23,998.00
Uratex Polycotton Mattress 4
2,768.00 11,072.00
Moulded Pillow 10
809.75 8,097.50
Megabox 2-drawer Wardrobe Cabinet
5
(Light Blue) 3,899.75 19,498.75
Sweden Seminar Table HM-35 (HM-30) 5
5,350.00 26,750.00
Gang Chair 4 Seater w/Pads Black 5
9,595.00 47,975.00
Spa Equipment
Unicorn Portable Massage Table
10
Massage Bed 5,988.00 59,880.00
Regular Bath Tubs
Bath Tub 5
4,500.00 22,500.00
100ML Electric Rolling Cartridge
5
Depilatory Heater 953.00 4,765.00
Sauna Room 2
30,000.00 60,000.00
Yoga Equipment
68"x24"x0.24" 6mm Thick Yoga Mat Non-
5
Slip Exercise Fitness Multicolor - intl 529.00 2,645.00
Fashiondeal Foam Yoga Roller Multicolor
Gym High Density Trigger Point Massage 5
739.00 3,695.00
Fitness Sport - intl
Yoga Brick Foam 10
236.00 2,360.00
65cm Exercise Fitness GYM Smooth
10
Yoga Ball 266.00 2,660.00
Gym Equipment
Rubber Gym Mat Flooring 5

1,500.00 7,500.00
Super K Vinyl Dumbbells 5lbs - Sports
10
Equipment Lavander 699.00 6,990.00
Adjustable York Chrome Dumbell Set
10
20kg Gym Fitness Dumbbell 1,986.00 19,860.00
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Plate Tree Big 1" pegs 2
8,680.00 17,360.00
Six Pack Care Exercise Bench Sit Up
5
Gym Fitness Machine Slimming 2,519.00 12,595.00
Questor Two in One Streamline Elliptical
3
Bike (Blue) with Live up Balance Toner 11,999.00 35,997.00
Punching Bag L 30" 5
1,299.00 6,495.00
Push Up Bar S-Type 10
269.00 2,690.00
Kemilng M2 Multi-Function Mini Ultra
2
Quiet Treadmill 12,999.00 25,998.00
301 GYM Exercise Indoor Magnetic
5
Spinner Bike 2,099.00 10,495.00
Massage Equipment
Luxe Comfort Portable Massage Table 5

5,999.00 29,995.00
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Chapter V
FINANCIAL ASPECT AND ANALYSIS
This section discusses the project cost, sources of initial investment, business
assumptions, and forecasted and analyses of financial statements regarding the
feasibility of establishing TOUCH Wellness Center in Tacurong City.
5.1 Project Cost
The table below shows the breakdown on initial project cost regarding the
establishment of TOUCH Wellness Center in Tacurong City. The cost comprises
the land, building, equipment, working capital, organization expenses, and an
approximately 5% contingency. The working capital is 20% of the total expenses
in year 1 net of annual depreciation.
Table 5.1 Project Cost
Cost Description Cost
Land 7,000,000.00
Building 13,494,520.00
Equipment 1,241,769.15
Working Capital 2,964,895.58
Organization Cost 30,376.80
Sub Total 24,701,184.73
Contingency 1,298,815.27
Total Initial Cost 26,000,000.00
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5.2 Source of Initial Investment
The capital requirement for establishing TOUCH Wellness Center will be
financed by both equity and debt financing. The table below depicts the initial
paid-in capital investment of the incorporators:
Table 5.2 Equity Financing
Name of Incorporator Paid-in Capital

(Php)
Michael Angelo Mateo 1,500,000.00
Wendy May Villapa 1,000,000.00
Rejana Tentena 1,000,000.00
Nichelle Mae Cerbo 1,000,000.00
Brandon Bangonon 1,500,000.00
Total 6,000,000.00
To augment the initial cost for the business venture, the company will
obtain a P20,000,000.00 loan from Metropolitan Bank- Tacurong Branch payable
in 10-year installment of P1,000,000.00 every end of the fiscal year with an
interest rate of 6.99% computed based on the outstanding balance of the loan.
The table below shows the schedule of annual payment:
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Table 5.3 Debt Financing
Outstanding Balance Principal Interest Expense Annual Payments
Year 0 20,000,000.00
Year 1 18,000,000.00 2,000,000.00 1,710,000.00 3,710,000.00
Year 2 16,000,000.00 2,000,000.00 1,539,000.00 3,539,000.00
Year 3 14,000,000.00 2,000,000.00 1,368,000.00 3,368,000.00
Year 4 12,000,000.00 2,000,000.00 1,197,000.00 3,197,000.00
Year 5 10,000,000.00 2,000,000.00 1,026,000.00 3,026,000.00
Year 6 8,000,000.00 2,000,000.00 855,000.00 2,855,000.00
Year 7 6,000,000.00 2,000,000.00 684,000.00 2,684,000.00
Year 8 4,000,000.00 2,000,000.00 513,000.00 2,513,000.00
Year 9 2,000,000.00 2,000,000.00 342,000.00 2,342,000.00
Year - 2,000,000.00 139,800.00 2,139,800.00
10
5.3 Business Assumption
The proposed business is finance by 23%-77% ratio of equity and debt
financing. This capital structure will provide the company a sound economic
opportunity by having adequate source of funding to start the business. In this
system, revenue in rendering services is recognized only when cash proceeds is
received from the customer. This payment scheme will streamline the
bookkeeping process and prevent the company from exposing in credit or default
risk arising from the financial incapacity of customer. The cash basis policy will
not require the company to establish provisions for uncollectible accounts.
The selling price is based on the competitive market prices reduced by 50
cents. The prices will remain constant within the five-year period for the forecast
of financial performance.
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The cost of services comprises the direct materials, direct labor, and
overhead cost. The direct materials are variable cost. The direct labor is
composed of compensation to yoga instructors, gym instructors, Zumba
instructors, massage therapist, and bath assistant. Inclusive in the compensation
are the share of the employer in SSS, Philhealth, and Pag-ibig. The overhead
cost comprises the cost indirectly traceable in rendering service which includes
the supplies, depreciation, electricity, water, and repair and maintenance. A 5%
level of supplies inventory is maintained based on the gross purchase of supplies
in the current year. The depreciation includes 75% annual deprecation pertaining
to the building, and full annual depreciation of furniture, fixtures and equipment
directly used in rendering services. Further, the residual value is assumed to be
immaterial. The electricity is computed based on the kilo-watt hour consumption
of equipment, and a 75% share of electricity on the general equipment. The cost
of water attributable to the overhead is assumed to be 75% of the annual usage.
The cost of repair and maintenance is assumed to be 5% of the total cost of
equipment.
The general and administrative expenses are composed of salaries,
interest, office supplies, utilities, depreciation, repairs and maintenance,
advertising, and taxes and licenses. The salaries comprised the total
compensation, to the general manager, supervisors, receptionists, security
guards, utility personnel, and bookkeeper. The compensation is inclusive of
employer’s share and net of employee’s share in SSS, Philhealth, and Pag-ibig. .
A 5% level of supplies inventory is maintained based on the gross purchase of
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supplies in the current year. The utilities in composed of electricity, water, and
internet attributable to the general administration. The depreciation includes 25%
annual deprecation pertaining to the building, and full annual depreciation of
furniture, fixtures and equipment directly used in general administration. The
advertising expense in assumed to be 3% of the annual gross service revenue.
The taxes and licenses in year 1 are composed of cost incurred in reservation of
company name, deposit paid-up capital in the Authorized Agent Bank, notarial
fees, SEC registration, Major’s permit, Police permit, fire safety permit, legal
research fee, stock and transfer book, annual community tax, barangay
clearance, notarize business permit application, business permit from the LGU,
special books of account, documentary stamp tax, registration fee and DST from
AAB, and printing of receipts and invoices, while in the period from year 2 to 5 is
composed of Mayor’s permit, police permit, fire safety permit, annual community
tax, barangay clearance, and notarize business permit application.
5.4 Forecasted Financial Statement
This section will present the forecast the profitability and financial position of the
proposed business. These statements will include five-year period income statement,
statement of financial position, cash flow and, statement of changes in equity
128
5.4.1 Income Statement
TOUCH WELLNESS CENTER

INCOME STATEMENT
FOR THE FIVE-YEAR ENDED

Service Revenue 14,435,689.50 16,988,739.00 19,812,173.00 23,331,619.00 27,493,679.50
Less: Cost of Services 11,043,320.19 11,406,888.69 11,794,303.63 12,222,699.78 12,699,501.26
Gross Profit 3,392,369.31 5,581,850.31 8,017,869.37 11,108,919.22 14,794,178.24
Less: General and
Administrative Expense
Salaries E-1 1,655,797.80 1,694,320.58 1,733,816.29 1,774,284.93 1,815,768.36
Interest Expense 1,710,000.00 1,539,000.00 1,368,000.00 1,197,000.00 1,026,000.00
Office Supplies E-2 45,306.05 49,238.35 54,107.55 54,857.55 59,785.25
Utilities Expense E-3 100,318.81 100,318.81 100,318.81 100,318.81 100,318.81
Depreciation Expense E-4 144,548.59 144,548.59 144,548.59 144,548.59 144,548.59
Repairs and Maintenance 38,019.90 38,019.90 38,019.90 38,019.90 38,019.90
Advertising Expense 433,070.69 509,662.17 594,365.19 699,948.57 824,810.39
Taxes and Licenses E-5 30,376.80 11,352.00 11,193.00 11,035.00 10,877.00
Sub Total 4,157,438.63 4,086,460.39 4,044,369.32 4,020,013.34 4,020,128.29
Net Income before tax (765,069.32) 1,495,389.92 3,973,500.06 7,088,905.87 10,774,049.95
Normal Corporate Income Tax 448,616.98 1,192,050.02 2,126,671.76 3,232,214.98
Net Income after tax (765,069.32) 1,046,772.95 2,781,450.04 4,962,234.11 7,541,834.96
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5.4.2 Statement of Financial Position
Statement of Financial Position
As of Year 1 to Year 5

ASSETS
Current Assets
Cash 1,886,662.36 1,775,921.80 2,694,487.55 3,985,022.04 4,325,687.97
Unused Supplies 6,885.30 7,921.92 9,145.38 10,372.88 11,991.26
Total Current Assets 1,893,547.66 1,783,843.72 2,703,632.93 3,995,394.92 4,337,679.24
Noncurrent Assets
Land 7,000,000.00 7,000,000.00 7,000,000.00 7,000,000.00 7,000,000.00
Furniture, Fixtures and Equipment 1,241,769.15 1,241,769.15 1,241,769.15 1,241,769.15 1,241,769.15
Less: Accumulated Depreciation (125,015.73) (250,031.46) (375,047.20) (500,062.93) (625,078.66)
Building 13,494,520.00 13,494,520.00 13,494,520.00 13,494,520.00 13,494,520.00
Less: Accumulated Depreciation (269,890.40) (539,780.80) (809,671.20) (1,079,561.60) (1,349,452.00)
Total Noncurrent Assets 21,341,383.02 20,946,476.89 20,551,570.76 20,156,664.62 19,761,758.49
TOTAL ASSETS 23,234,930.68 22,730,320.61 23,255,203.68 24,152,059.54 24,099,437.73
LIABILITIES AND EQUITY
Current Liabilities
Taxes Payable 448,616.98 1,192,050.02 2,126,671.76 3,232,214.98
Loan Payable 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00
Total Current Liabilities 2,000,000.00 2,448,616.98 3,192,050.02 4,126,671.76 5,232,214.98
Noncurrent Liability
Loan Payable 16,000,000.00 14,000,000.00 12,000,000.00 10,000,000.00 8,000,000.00
Total Liabilities 18,000,000.00 16,448,616.98 15,192,050.02 14,126,671.76 13,232,214.98
Shareholders' Equity
Ordinary Shares 6,000,000.00 6,000,000.00 6,000,000.00 6,000,000.00 6,000,000.00
Retained Earnings (765,069.32) 281,703.63 2,063,153.67 4,025,387.78 4,867,222.74
Total Shareholders' Equity 5,234,930.68 6,281,703.63 8,063,153.67 10,025,387.78 10,867,222.74
TOTAL LIABILITIES AND EQUITY 23,234,930.68 22,730,320.61 23,255,203.68 24,152,059.54 24,099,437.73
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5.4.3 Cash Flow

Statement of Cash Flows
For the five-year period
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5

Net Income After Tax (765,069.32) 1,046,772.95 2,781,450.04 4,962,234.11 7,541,834.96
Add: Depreciation Expense 394,906.13 394,906.13 394,906.13 394,906.13 394,906.13
(370,163.19) 1,441,679.08 3,176,356.17 5,357,140.24 7,936,741.10
Operating Activities
(Increase) Decrease in Unused Supplies (6,885.30) (1,036.62) (1,223.46) (1,227.50) (1,618.39)
(Increase) Decrease in Taxes Payable 448,616.98 743,433.04 934,621.75 1,105,543.22
Net Cash from Operating Activities (377,048.49) 1,889,259.44 3,918,565.75 6,290,534.49 9,040,665.93
Investing Activities
Purchase of Property and Equipment (21,736,289.15)
Financing Activities
Proceeds from Loan 20,000,000.00
Payment of Loan (2,000,000.00) (2,000,000.00) (2,000,000.00) (2,000,000.00) (2,000,000.00)
Dividend distribution (1,000,000.00) (3,000,000.00) (6,700,000.00)
Capital Contribution 6,000,000.00
Net Cash from Financing Activities 26,000,000.00 (2,000,000.00) (2,000,000.00) (3,000,000.00) (5,000,000.00) (8,700,000.00)
Net Increase (Decrease) in Cash 4,263,710.85 (2,377,048.49) (110,740.56) 918,565.75 1,290,534.49 340,665.93
Cash Balance, beg. 0 4,263,710.85 1,886,662.36 1,775,921.80 2,694,487.55 3,985,022.04
Cash Balance, end 4,263,710.85 1,886,662.36 1,775,921.80 2,694,487.55 3,985,022.04 4,325,687.97
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5.4.4 Statement of Changes in Equity
TOUCH Wellness Center

Statement of Changes in Equity
For the five-year period
Outstanding Capital Investment 6,000,000.00 6,000,000.00 6,000,000.00 6,000,000.00 6,000,000.00

Sub Total (765,069.32) 1,046,772.95 2,781,450.04 4,962,234.11 7,541,834.96
Sub Total 5,234,930.68 7,046,772.95 8,781,450.04 10,962,234.11 13,541,834.96
Less: Dividends - - (1,000,000.00) (3,000,000.00) (6,700,000.00)
Total Shareholder's Equity 5,234,930.68 7,046,772.95 7,781,450.04 7,962,234.11 6,841,834.96
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5.5 Financial Statement Analysis
This section will present the working capital, net profit margin, return of
investment, and payback period for the five-year period.
5.5.1 Working Capital
The table below shows the working capital for the first five-year period.
The working capital for the year 1 is (125,077.54), it was decreased by
557,010.52 in year 2, but it was increased by 813,267.67, 2,106,340.05, and
2,449,934.77 in year 3, year 4, and in year 5.
Table 5.4 Working Capital
Year Working Capital

1 (125,077.54)
2 (682,088.06)
3 688,190.13
4 1,981,262.52
5 2,324,857.24
5.5.2 Net Profit Margin
The profit margin ratio directly measures what percentage of sales is
made up of net income. In other words, it measures how much profits are
produced at a certain level of sales. The table below shows the net profit margin
for the first five-year period. In year 1 the net profit margin is negative 5.43%, but
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was increased by 11.46%, 7.88%, 7.23%, and 6.16% in year 2, year 3, year 4,
and year 5.
Table 5.5 Net Profit Margin
Year Net Profit Margin

1 -5.30%
2 6.16%
3 14.04%
4 21.27%
5 27.43%
5.5.3 Return on Investment (ROI)
Return on Investment is a performance measure used to evaluate the
efficiency of an investment. The table below shows the return on investment for
the first five-year period. In year 1 the net profit margin is negative 3.38%, but
was increased by 7.85%, 7.54%, 8.84%, and 10.33% in year 2, year 3, year 4,
and year 5.
Table 5.6 Return on Investment
Year Return on Investment

1 -3.29%
2 4.55%
3 12.10%
4 20.93%
5 31.26%
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5.5.4 Payback Period
The computation of payback period is significant to the partners because it
gives an indication of how the property plant and equipment used efficiently with
regard to cash inflows. The payback period to cover the initial project cost is 5.79
year. The cash flow used in the computation of payback is based on the
weighted cash flow from year 2 to year 5 of operation. The year 1 is excluded
because a loss is incurred.
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Chapter VI
SOCIO-ECONOMIC AND ENVIRONMENTAL ASPECT
In this chapter includes the amount of labor to be employed, the amount of taxes
to be paid to the government and the benefits that the people will acquire from this
project.
6.1 Socio-Economic Aspect
The business employs wellness therapist, gym instructor, yoga instructor, utility
personnel, security personnel, receptionist, and bookkeeper. Each of the employees will
be given the right compensation and all the benefits that they will be needed. Also, the
security and safety of each worker will be properly implemented. The compensation for
the employees will be followed accordingly to the existing legal regulations.
The Touch Wellness Center will have the obligation to pay the right taxes to be
able to help bear the government. The management will strictly follow the – 30%
corporate tax rate from the company’s total net income.
The Touch Wellness Center has in mind to help build up the Philippine economy.
Through this project, we will be able to help the country’s generation of jobs. The
employment of workers will help decrease unemployment rate.
The socio-economic impact of this study will clearly state the relevance of the
study to the external environment. It will be established not only to give personal profit
but also to give chances of opportunity for those people who are looking for a source of
income to survive day to day living by means of employing themselves for work.
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TOUCH Wellness Center envisions itself to lead the industry which will eventually
provide better standard of living to the personnel of the proposed business.
The company’s personnel will undergo comprehensive training that enables them
to perform their jobs and helps them advance their careers. They will be more
productive and efficient persons and at the same time, they will have an opportunity to
gain self-confidence and courage on how to act or perform accordingly in their chosen
field of work.
The proposed project will be subjected to a 30% tax which will eventually form
part in the income of the national government to finance their projects for social and
civic development of the country.
6.2 Environmental Aspect
Having ethical missions to protect and save mother earth, sharing incorporators’
concern and voluntarily commit to 3 R’s: Reuse, Reduce, and Recycle. The company
will develop policy on waste management pertaining to the separation of biodegradable
to non-biodegradable, conservation of water usage, and reduce the use of plastics.
TOUCH Wellness Center will promote the energy efficiency usage in all of the
company’s equipment. The management of the proposed project will conduct future
study regarding the energy usage through sampling and use the results to make further
adjustments in consumption.
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Chapter VII
SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS
After series of qualitative and quantitative analysis, surveys, computations of
financial data, and interviews of respondents, the researchers of the proposed TOUCH
Wellness Center had come up with the following findings, conclusions, and
recommendations:
7.1 Summary of Findings
The following are the findings developed by the researchers regarding the
establishment of TOUCH Wellness Center:
1. The services of the proposed business will be rendered in a two-storey building
designed to provide relaxation. The business premise is situated in a strategic
location.
2. Standard operating procedures were conceptualized for the different wellness-
related services to be offered by TOUCH Wellness Center. Prices are market-
based and have minimal markdown.
3. The services to be offered by TOUCH Wellness Center are designed to have
good effect on body, mind, and spirit. Ethics towards the workplace are highly
structured and imposed for strict compliance.
4. TOUCH Wellness Center will open job opportunities, and a venue for skills and
self-improvement.
7.2 Conclusions
138
Based on the findings of this research, the proposed study is feasible and viable.
The following are supporting grounds for concluding that the Touch Wellness Center is
feasible in all aspect of the study:
1. TOUCH Wellness Center will be the best venue to release bad hormones and to
redeem peace of mind. The strategic location of the business will provide greater
reach of the target market, thus attract more clients.
2. The Standard Operating procedure will maintain the quality of the services to be
offered, thus the client will feel that the value they received exceeded the price
they paid. The competitive pricing strategy will permit the proposed business to
enter the market and reach the target market share.
3. The services are well-designed to cater the need of the target market. The
imposition of ethical standard will diminish the public preconception that wellness
center under the segment of massage and spa is a frontline for prostitution.
4. Unemployed Tacurongnons will get a job in TOUCH Wellness Center provided
they are competently qualified and passed the screening process for hiring.
Through work engagements and trainings, personnel will increase self-worth and
enhance their respective skills.
7.3 Recommendations
The following are the recommendations developed by the researchers
regarding the establishment of TOUCH Wellness Center:
1. The proposed establishment of TOUCH Wellness Center is feasible and market
viable, thus it is recommended that work program designed may now commence.
139
2. Operational audit should be conducted to ensure strict compliance in standard
operating procedures and service quality. The prices established must be
adjusted whenever the current market demands.
3. Customer feedback must be considered to initiate service improvement. Work
ethics should be given high value.
4. Provide a reasonable compensation to all personnel. Design programs for
personnel skills development and teambuilding activities.
5. Though the market survey of this study focused exclusively within the area
coverage of Tacurong City yet other neighboring Municipalities in Sultan Kudarat
are welcome to avail the services of Touch but it’s just that they are not included
in the demand analysis of this study due to some reasonable constraints in
obtaining dependable data.
140
APPENDICES
141
A. Plan of Course Work
TIMELINE OF ACTIVITIES
Activities Year 1 Year 2 Year 3 Jan
3-year period activity design before official

Start
commencement of operation
1. Feasibility Study and Industry Benchmarking
2. Strategic Management Planning
3. Promotion and Incorporation
4. Land Investigation and Building Construction
5. Workforce Recruitment and Staffing
6. Formal organization and Commencement of
Business Operation
142
B. Form
Research Forms (Title, Outline and Final)
C. Supporting Documents
 Notes to Financial Statement
143
Exhibit 1 Computation of Salaries
YEAR 1
SSS PHILHEALTH PAG IBIG Total
POSITION DAILY RATE MONTHLY GROSS
ER EE EC ER EE ER EE Compensation
General Manager 650.00 16,900.00 1,178.70 581.30 10.00 464.75 464.75 338.00 338.00 18,891.45
Supervisor 600.00 15,600.00 1,141.80 563.20 10.00 429.00 429.00 312.00 312.00 17,492.80
Receptionist 350.00 10,150.00 736.70 363.30 10.00 279.13 279.13 203.00 203.00 11,378.83
Security Guard 350.00 10,150.00 736.70 363.30 10.00 279.13 279.13 203.00 203.00 11,378.83
Utility Personnel 300.00 8,700.00 626.20 308.80 10.00 137.50 137.50 174.00 174.00 9,647.70
Bookkeeper 300.00 8,700.00 626.20 308.80 10.00 137.50 137.50 174.00 174.00 9,647.70
Yoga Instructor 400.00 11,600.00 847.20 417.80 10.00 319.00 319.00 232.00 232.00 13,008.20
Gym Instructor 400.00 11,600.00 847.20 417.80 10.00 319.00 319.00 232.00 232.00 13,008.20
Zumba Instructor 400.00 11,600.00 847.20 417.80 10.00 319.00 319.00 232.00 232.00 13,008.20
Massage Therapist 400.00 11,600.00 847.20 417.80 10.00 319.00 319.00 232.00 232.00 13,008.20
Bath Assistant 300.00 8,700.00 626.20 308.80 10.00 137.50 137.50 174.00 174.00 9,647.70
YEAR 2
General Manager 666.25 17,322.50 1,178.70 581.30 10.00 476.37 464.75 346.45 346.45 19,334.02
Supervisor 615.00 15,990.00 1,141.80 563.20 10.00 439.73 429.00 319.80 319.80 17,901.33
Receptionist 358.75 10,403.75 736.70 363.30 10.00 286.10 279.13 208.08 208.08 11,644.63
Security Guard 358.75 10,403.75 736.70 363.30 10.00 286.10 279.13 208.08 208.08 11,644.63
Bookkeeper 307.50 8,917.50 626.20 308.80 10.00 137.50 137.50 178.35 178.35 9,869.55
Yoga Instructor 410.00 11,890.00 847.20 417.80 10.00 326.98 319.00 237.80 237.80 13,311.98
Gym Instructor 410.00 11,890.00 847.20 417.80 10.00 326.98 319.00 237.80 237.80 13,311.98
Bath Assistant 307.50 8,917.50 626.20 308.80 10.00 137.50 137.50 178.35 178.35 9,869.55
144
YEAR 3
SS PHILHEALTH PAG IBIG Total
General Manager 682.91 17,755.66 1,178.70 581.30 10.00 488.28 464.75 355.11 355.11 19,787.75
Supervisor 630.38 16,389.88 1,141.80 563.20 10.00 450.72 429.00 327.80 327.80 18,320.20
Receptionist 367.72 10,663.88 736.70 363.30 10.00 293.26 279.13 213.28 213.28 11,917.11
Security Guard 367.72 10,663.88 736.70 363.30 10.00 293.26 279.13 213.28 213.28 11,917.11
Bookkeeper 315.19 9,140.51 626.20 308.80 10.00 137.50 137.50 182.81 182.81 10,097.02
Yoga Instructor 420.25 12,187.25 847.20 417.80 10.00 335.15 319.00 243.75 243.75 13,623.34
Gym Instructor 420.25 12,187.25 847.20 417.80 10.00 335.15 319.00 243.75 243.75 13,623.34
Bath Assistant 315.19 9,140.51 626.20 308.80 10.00 137.50 137.50 182.81 182.81 10,097.02
YEAR 4
General Manager 699.98 18,199.48 1,178.70 581.30 10.00 500.49 464.75 363.99 363.99 20,252.66
Supervisor 646.14 16,799.64 1,141.80 563.20 10.00 461.99 429.00 335.99 335.99 18,749.42
Receptionist 376.91 10,930.39 736.70 363.30 10.00 300.59 279.13 218.61 218.61 12,196.28
Security Guard 376.91 10,930.39 736.70 363.30 10.00 300.59 279.13 218.61 218.61 12,196.28
Bookkeeper 323.07 9,369.03 626.20 308.80 10.00 137.50 137.50 187.38 187.38 10,330.11
Yoga Instructor 430.76 12,492.04 847.20 417.80 10.00 343.53 319.00 249.84 249.84 13,942.61
Gym Instructor 430.76 12,492.04 847.20 417.80 10.00 343.53 319.00 249.84 249.84 13,942.61
Bath Assistant 323.07 9,369.03 626.20 308.80 10.00 137.50 137.50 187.38 187.38 10,330.11
145
YEAR 5
General Manager 717.48 18,654.48 1,178.70 581.30 10.00 513.00 464.75 373.09 373.09 20,729.27
Supervisor 662.29 17,219.54 1,141.80 563.20 10.00 473.54 429.00 344.39 344.39 19,189.27
Receptionist 386.33 11,203.57 736.70 363.30 10.00 308.10 279.13 224.07 224.07 12,482.44
Security Guard 386.33 11,203.57 736.70 363.30 10.00 308.10 279.13 224.07 224.07 12,482.44
Bookkeeper 331.15 9,603.35 626.20 308.80 10.00 137.50 137.50 192.07 192.07 10,569.12
Yoga Instructor 441.53 12,804.37 847.20 417.80 10.00 352.12 319.00 256.09 256.09 14,269.78
Gym Instructor 441.53 12,804.37 847.20 417.80 10.00 352.12 319.00 256.09 256.09 14,269.78
Bath Assistant 331.15 9,603.35 626.20 308.80 10.00 137.50 137.50 192.07 192.07 10,569.12
NUMBER OF COMPENSATION
NAME OF PERSONNEL DAILY TIME
EMPLOYEES YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
DIRECT LABOR
Yoga Instructor 2 8 312,196.80 319,487.40 326,960.27 334,622.69 342,474.66
Gym Instructor 2 8 312,196.80 319,487.40 326,960.27 334,622.69 342,474.66
Zumba Instructor 3 8 468,295.20 479,231.10 490,440.40 501,934.03 513,711.99
Massage Therapist 50 8 7,804,920.00 7,987,185.00 8,174,006.63 8,365,567.14 8,561,866.55
Bath Assistant 2 8 231,544.80 236,869.20 242,328.48 247,922.65 253,658.81
SUBTOTAL 9,129,153.60 9,342,260.10 9,560,696.04 9,784,669.19 10,014,186.67
ADMINISTRATIVE EXPENSES
General Manager 1 8 226,697.40 232,008.23 237,453.05 243,031.86 248,751.21
Supervisor 2 8 419,827.20 429,631.80 439,684.78 449,986.15 460,542.44
Receptionist 2 8 273,091.80 279,471.08 286,010.74 292,710.80 299,578.55
Security Guard 2 8 273,091.80 279,471.08 286,010.74 292,710.80 299,578.55
Utility Personnel 3 8 347,317.20 355,303.80 363,492.73 371,883.98 380,488.21
Bookkeeper 1 8 115,772.40 118,434.60 121,164.24 123,961.33 126,829.40
SUBTOTAL 1,655,797.80 1,694,320.58 1,733,816.29 1,774,284.93 1,815,768.36
GRAND TOTAL 10,784,951.40 11,036,580.68 11,294,512.32 11,558,954.13 11,829,955.03
146
Exhibit 2 Supplies
ANNUAL SUPPLIES
Description Price
Quantity YEAR 1 Quantity YEAR 2 Quantity YEAR 3 Quantity YEAR 4 Quantity YEAR 5
Operating Supplies
12"x24" Personalized Face/Hand Towel 80.00 330 26,400.00 390 31,200.00 460 36,800.00 545 43,600.00 643 51,440.00
38"x64" Personalized Towel 200.00 330 66,000.00 390 78,000.00 460 92,000.00 545 109,000.00 643 128,600.00
Sub Total 92,400.00 109,200.00 128,800.00 152,600.00 180,040.00
Administrative Supplies
Eagle Tape Dispenser T5112B Assorted 105.00 6 577.50 6 630.00 7 735.00 7 735.00 8 840.00
Office Warehouse Copy Paper Sub-24/80 Legal/500 220.00 55 12,100.00 61 13,420.00 67 14,740.00 67 14,740.00 74 16,280.00
Cash Register Roll 57x67mm Bond 6/pack 90.00 110 9,900.00 121 10,890.00 133 11,970.00 133 11,970.00 146 13,140.00
Office Warehouse Celo Tape 3-Core 12mm/20m 7.00 55 385.00 61 427.00 67 469.00 67 469.00 74 518.00
Stapler w/ Remover 100.00 11 1,100.00 12 1,200.00 13 1,300.00 13 1,300.00 14 1,400.00
Westcott Scissor #44218 70.00 11 770.00 12 840.00 13 910.00 13 910.00 14 980.00
Eagle Staple Wire Binding 2313 1/2" Box 41.00 55 2,255.00 61 2,501.00 67 2,747.00 67 2,747.00 74 3,034.00
Mongol Pencil #2 Medium Yellow 12/pack 75.75 44 3,333.00 48 3,636.00 53 4,014.75 53 4,014.75 58 4,393.50
Office Warehouse Magfile (Closed Vertical Black Letter) 155.15 22 3,413.30 24 3,723.60 27 4,189.05 27 4,189.05 30 4,654.50
Panda Ballpen Crystal Black and Blue 4.75 550 2,612.50 605 2,873.75 667 3,168.25 667 3,168.25 734 3,486.50
UK Binder Clips 12/Box 30.25 22 665.50 24 726.00 27 816.75 27 816.75 30 907.50
Cutter Auto Load - 3 Blades Assorted 176.75 11 1,944.25 12 2,121.00 13 2,297.75 13 2,297.75 15 2,651.25
Lights: Compact fluorescent 100 watt Incandescent equivalent 250.00 25 6,250.00 25 6,250.00 27 6,750.00 30 7,500.00 30 7,500.00
Sub Total 45,306.05 49,238.35 54,107.55 54,857.55 59,785.25
TOTAL ANNUAL SUPPLIES 137,706.05 158,438.35 182,907.55 207,457.55 239,825.25
Exhibit 3 Utilities
Commercial Business cu.m. Rate per No. of Annual Water

cu.m. Mos. Expense
Total Annual Water Expense 250 22.78 12 68,340.00
ALLOCATION
Producing Department (75%) 51,255.00
Service Department(25%) 17,085.00
Type of Service Availed Monthly Rate No. of Annual

Mos. Broadband
Total Annual Broadband Services Expense- PLDT 20 Mbps 2,899.00 12 Services
34,788.00
TOTAL ANNUAL UTILITIES EXPENSE 893,178.29
147
148
Total Monthly Total Monthly
Monthly
EQUIPMENT kWh Quantity Kilowatthour Kilowatthour
Hours Used
Used Used
Administative Expenses
Acer Aspire Z1-611/ Intel Pentium with 500GB HDD and 4GB memory 0.03 234 4 28 336.96
Epson L120 Tank Single-Function Inkjet Printer 0.03 234 2 14 168.48
10.1 Inch Touch Pos System With ECR Eletriconic Cash Register Machine Built In Printer
and Cash Drawer Vio Cash Register VCR01D 0.03 234 2 14 168.48
EpsonProjector 0.30 234 2 140 1,684.80
Total Monthly Kilowatthour Used 197 2,358.72
Sub Total- Electricity Expense 1,491.7332 17,900.80
Overhead Expenses
Fujidenzo RB-40 LKS cu. Ft. Single Door 3.00 234 3 2,106 25,272.00
Fukuda FWD-799 ST Stand Type Hot and Cold Water 0.50 234 3 351 4,212.00
100ML Electric Rolling Cartridge Depilatory Heater 3.00 234 5 3,510 42,120.00
Multi-Functional Treadmills 2.50 234 2 1,170 14,040.00
Total Monthly Kilowatthour Used 7,137 85,644.00
Multiply by Rate per Kilowatthour 54,164.1204 649,969.44
General Expenses
LG HS-09ISM, 3M MULTI PROTECTION / AUTO CLEAN / ANTI BACTERIA AIR FILTER. 0.40 234 4 374 4,492.80
Lg Tp-C362Tla5 4.0Hp Floor Standing Air-Conditioner (White) 0.40 234 2 187 2,246.40
Lights: Compact fluorescent 100 watt Incandescent equivalent 0.10 390 20 780 9,360.00
Total Monthly Kilowatthour Used 1,342 16,099.20
Multiply by Rate per Kilowatthour 10,181.6707 122,180.05
ALLOCATION
Producing Department (75%) 91,635.04
Service Department (25%) 30,545.01
GRAND TOTAL 790,050.29
149
Exhibit 4 Depreciation
LAND AND BUILDING QUANTITY UNIT COST TOTAL COST USEFUL LIFE ANNUAL DEPRECIATION
LAND 600 sqm 7,000,000.00 -
BUILDING 13,494,520.00 50 269,890.40
Sub Total 20,494,520.00
Allocation
Administrative(25%) 67,472.60
Operation (75%) 202,417.80
EQUIPMENT QUANTITY UNIT COST TOTAL COST USEFUL LIFE ANNUAL DEPRECIATION
Administrative
8308 Dining Set- 4 Seaters 3 7,999.00 23,997.00 15 1,599.80
Acer Aspire Z1-611/ Intel Pentium with 500GB HDD and 4GB memory 4 17,999.00 71,996.00 10 7,199.60
10.1 Inch Touch Pos System With ECR Eletriconic Cash Register
Machine Built In Printer and Cash Drawer Vio Cash Register VCR01D 2 16,200.00 32,400.00 10 3,240.00
Epson L120 Tank Single-Function Inkjet Printer 2 4,888.00 9,776.00 5 1,955.20
Fujidenzo RB-40 LKS cu. Ft. Single Door 3 7,795.00 23,385.00 10 2,338.50
ukuda FWD790ST Hot & Cold Stand Type Water Dispenser with C 3 3,998.00 11,994.00 10 1,199.40
Outdoor Table with 4 Chair Set Dining Table (Circle Table) 3 5,500.00 16,500.00 15 1,100.00
IKEA HELMER Drawer Unit on Castors (Black) 5 3,500.00 17,500.00 10 1,750.00
JIT-4D Storage Cabinet 5 3,000.00 15,000.00 10 1,500.00
LG HS-09ISM, 3M MULTI PROTECTION / AUTO CLEAN / ANTI BACTERIA AIR FILTER.4 31,995.00 127,980.00 10 12,798.00
Lg Tp-C362Tla5 4.0Hp Floor Standing Air-Conditioner (White) 3 71,595.00 214,785.00 10 21,478.50
NY-3296 Organizer 5 1,999.99 9,999.95 10 1,000.00
Office Table Mocco 5 4,999.99 24,999.95 10 2,500.00
Hegel PC & Printer Desk CPT-1210 2 3,000.00 6,000.00 10 600.00
Projector and White Screen 2 4,500.00 9,000.00 5 1,800.00
Secretarial Chair STM-1005H-F Black 3 1,695.00 5,085.00 5 1,017.00
EFC18 METAL LOCKER CABINET 4 12,500.00 50,000.00 10 5,000.00
6Door Locker with Hanger Rod DL-0645 5 10,200.00 51,000.00 10 5,100.00
Vertical Filing Cabinet 4 Drawers 5 7,800.00 39,000.00 10 3,900.00
Sub Total 760,397.90 77,075.99
150
Service Package
Fiber Glass Arm Chair 5 1,900.00 9,500.00 10 950.00
Metal Double Deck Bed (36x36x75) with 2pcs Uratex Foam 4x36x75 2 11,999.00 23,998.00 10 2,399.80
Uratex Polycotton Mattress 4 2,768.00 11,072.00 5 2,214.40
Moulded Pillow 10 809.75 8,097.50 5 1,619.50
Megabox 2-drawer Wardrobe Cabinet (Light Blue) 5 3,899.75 19,498.75 10 1,949.88
Sweden Seminar Table HM-35 (HM-30) 5 5,350.00 26,750.00 15 1,783.33
Gang Chair 4 Seater w/Pads Black 5 9,595.00 47,975.00 15 3,198.33
Spa Equipment
Unicorn Portable Massage Table Massage Bed 10 5,988.00 59,880.00 10 5,988.00
Regular Bath Tubs
Bath Tub 5 4,500.00 22,500.00 10 2,250.00
100ML Electric Rolling Cartridge Depilatory Heater 5 953.00 4,765.00 5 953.00
Sauna Room 2 30,000.00 60,000.00 10 6,000.00
Yoga Equipment
68"x24"x0.24" 6mm Thick Yoga Mat Non-Slip Exercise Fitness Multicolor - intl 5 529.00 2,645.00 5 529.00
Fashiondeal Foam Yoga Roller Multicolor Gym High Density Trigger
Point Massage Fitness Sport - intl 5 739.00 3,695.00 5 739.00
Yoga Brick Foam 10 236.00 2,360.00 5 472.00
65cm Exercise Fitness GYM Smooth Yoga Ball 10 266.00 2,660.00 5 532.00
Gym Equipment
Rubber Gym Mat Flooring 5 1,500.00 7,500.00 5 1500
Super K Vinyl Dumbbells 5lbs - Sports Equipment Lavander 10 699.00 6,990.00 10 699.00
Adjustable York Chrome Dumbell Set 20kg Gym Fitness Dumbbell 10 1,986.00 19,860.00
Plate Tree Big 1" pegs 2 8,680.00 17,360.00 10 1,736.00
Six Pack Care Exercise Bench Sit Up Gym Fitness Machine Slimming 5 2,519.00 12,595.00 10 1,259.50
Questor Two in One Streamline Elliptical Bike (Blue) with Live up Balance Toner 3 11,999.00 35,997.00 10 3,599.70
Punching Bag L 30" 5 1,299.00 6,495.00 10 649.50
Push Up Bar S-Type 10 269.00 2,690.00 10 269
Kemilng M2 Multi-Function Mini Ultra Quiet Treadmill 2 12,999.00 25,998.00 10 2,599.80
301 GYM Exercise Indoor Magnetic Spinner Bike 5 2,099.00 10,495.00 10 1,049.50
Massage Equipment
Luxe Comfort Portable Massage Table 5 5,999.00 29,995.00 10 2,999.50
Sub Total 481,371.25 47,939.74
TOTAL ANNUAL DEPRECIATION 394,906.13
151
Exhibit 5 Taxes and licenses
Description Year 1 Year 2 Year 3 Year 4 Year 5

Reservation of company name 40.00
Deposit paid-up capital in the
Authorized Agent Bank 100.00
Notarial fees 500.00
SEC Registration 8,872.80
Mayor's Permit 1,750.00 1,750.00 1,750.00 1,750.00 1,750.00
Police Permit 50.00 50.00 50.00 50.00 50.00
Fire Safety Permit 25.00 25.00 25.00 25.00 25.00
Legal Research Fee 200.00
Stock and Transfer Book 470.00
Annual Community Tax 9,037.00 8,880.00 8,721.00 8,563.00 8,405.00
Barangay Clearance 500.00 500.00 500.00 500.00 500.00
Notarize business permit application 100.00 100.00 100.00 100.00 100.00
Business permit form 47.00 47.00 47.00 47.00 47.00
Special books of account 500.00
Documentary Stamp Tax 15.00
Registration fee and DST from AAB 4,670.00
Printing of receipts and invoices 3,500.00
TOTAL 30,376.80 11,352.00 11,193.00 11,035.00 10,877.00
152
 Cost of Sales
Item Year 1 Year 2 Year 3 Year 4 Year 5

Direct Materials 759,101.00 893,603.00 1,043,962.00 1,225,775.00 1,446,991.00
Direct Labor 9,129,153.60 9,342,260.10 9,560,696.04 9,784,669.19 10,014,186.67
Overhead 1,155,065.59 1,171,025.59 1,189,645.59 1,212,255.59 1,238,323.59
TOTAL COS 11,043,320.19 11,406,888.69 11,794,303.63 12,222,699.78 12,699,501.26
Overhead Cost Year 1 Year 2 Year 3 Year 4 Year 5

Supplies 87,780.00 103,740.00 122,360.00 144,970.00 171,038.00
Depreciation 250,357.54 250,357.54 250,357.54 250,357.54 250,357.54
Electricity 741,604.48 741,604.48 741,604.48 741,604.48 741,604.48
Water 51,255.00 51,255.00 51,255.00 51,255.00 51,255.00
Repair and Maintenance 24,068.56 24,068.56 24,068.56 24,068.56 24,068.56
Total 1,155,065.59 1,171,025.59 1,189,645.59 1,212,255.59 1,238,323.59
153
DIRECT MATERIALS
Normal Variable
Cost Year 1 Year 2 Year 3 Year 4 Year 5
Capacity Rate
Mud Bath
Pure Body Naturals Dead Sea Mud Mask 250g 1500 100 15
Carrot Seed Essential Oil 500 50 10
Lavender Essential Oil 500 50 10
Sandalwood Essential Oil 500 50 10
Anti-bacterial Liquid Soap 250 50 5
Sub Total 50 148,000 175,450 202,200 239,700 281,350
Hip Bath 0 0 0
Gym Classes 0 0 0
Yoga Lessons 0 0 0
Yoga Detox 0 0 0
Full Body Massage

Scented Candle 100 50 2
Grape Seed Oil 500 50 10
Sub Total 22 42,086 49,390 58,454 68,508 79,640
Ventosa Massage
Cotton 200 50 4
Skin Cream 250 50 5
Calendula Oil 500 50 10
Sub Total 19 21,888 25,954 29,925 35,473 41,629
Volcanic Stone Massage

Lavender Essential Oil 500 50 10 36,590 42,940 50,820 59,560 69,230
Head Massage
Olive Oil 500 50 10 15,020 17,810 20,510 24,320 28,550
Foot Massage
Coconut Oil 500 50 10 76,740 90,070 104,840 123,520 146,720
Foot Spa
Powdered Herbs 300 50 6
Sea Salt 50 50 1
Lemongrass Essensial Oil 500 50 10
Sub Total 17 216,903 254,575 296,327 349,095 414,664
Steam Bath 0 0 0
Sauna 0 0 0
Swedish Massage
Sub Total 12 50,028 58,716 68,352 80,520 95,640
Shathai Massage
Sub Total 12 31,656 37,632 43,248 51,636 59,796
Body Scrub
Coffee Scrub 300 50 6
Baking Soda Scrub 50 50 1
Anti-bacterial Liquid Soap 250 50 5
Sub Total 17 120,190 141,066 169,286 193,443 229,772
154
Zumba 0 0 0
TOTAL DIRECT MATERIAL 759,101 893,603 1,043,962 1,225,775 1,446,991

 MOA
This Contract is for feasibility study only of Bachelor of Science in
Accountancy students made on August 28, 2018.
BETWEEN:

WENDY MAY C. VILLAPA
REJANA M.TENTENA
NICHELLE MAE O. CERBO
BRANDON D. BANGONON
AND: Mrs. ISABEL DELA CRUZ, legal age of Barangay New
Isabela,Tacurong City
Agreement:
This contract shows the approval of the owner of the 600 square meter located at
Brgy. New Isabela to the incorporators of the proposed business, Touch
Wellness Center in the amount of Php 7,000,000.00, inclusive of all directly
attributable cost in transferring the land title.
Disclaimer: This agreement is for feasibility study purposes only
ISABEL DELA CRUZ
Land Owner
Research representative
155
 DTI Certification
156
157

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BACHELOR OF SCIENCE IN ACCOUNTANCY

CBAHM RES No.__________

MICHAEL ANGELO L. MATEO

FEASIBILITY STUDY SUBMITTED TO THE FACULTY OF COLLEGE OF BUSINESS

BACHELOR OF SCIENCE IN ACCOUNTANCY

The feasibility study attached entitled, “ESTABLISHING TOUCH WELLNESS

HONEY C. MALICAD, CPA MA. JEANELLE B. ARGONZA, Ph.D

__ _____________ ____ __ _____________ ____

REYNALDO H. DALAYAP JR., Ph.D

This feasibility study attached entitled: “ESTABLISHING TOUCH WELLNESS

POL IAN BUGADOR, CPA REI MAH JOY S. DOMINGO, CPA

__ _____________ ____ __ _____________ ____

MA. JEANELLE B. ARGONZA., Ph.D ANNIE D. FRANCISCO, MS

__ _____________ ____ __ _____________ ____

REYNALDO H. DALAYAP JR., Ph.D

Chapter Title Page

Preliminaries Title Page i

Approval Sheet iii

List of Schedule xii

List of Appendices xiii

Executive Summary xiv

Objectives of the Study

Operational Definition of Terms

ORGANIZATION AND MANAGEMENT ASPECT

Form of Business Organization

Job Description and Qualifications

Analysis of Demand and Supply

Analyzing the Market Gap and Market Share

The Marketing Mix (the 4P’s)

The Channel of Distribution

Standard Operating Procedure (SOP)

Mode of Acceptable Payment

List and Price of Equipment and Facilities

FINANCIAL ASPECT AND ANALYSIS

Source of Initial Investment

Forecasted Financial Statement

Financial Statement Analysis

SUMMARY OF FINDINGS, CONCLUSIONS AND

Figure Title Page

Schedule Title Page

A. Title / Trading Name

The title of this proposed project is “THE ESTABLISHMENT OF TOUCH

WELLNESS CENTER IN TACURONG CITY.”

TOUCH Wellness Center will be strategically located at Barangay New

Isabela adjacent to the Dragon Business Center

C. Total Project Cost

financing. The incorporators will be contributing a total of Php 6,000,000.00 and

the remaining Php 20,000,000.00 is to be loaned from Metropolitan Bank-

Cost Description Cost

Total Initial Cost 26,000,000.00

The following are the objectives of the Feasibility of Establishing TOUCH

To determine the feasibility and viability of setting up a wellness center in

To know the form of business organization, organizational

structure, personnel requirements, and project time table of the proposed

To determine the market description and segmentation, demand

the proposed business.

To determine the location, services to be offered, channel of

distribution, standard operating procedures, mode of accepatable

payment, service schedule, service process, quality control, and

equipment and facilities for the proposed business.

assumption, and to prepare a five-year forecasted financial statement and

analysis of the proposed business.

To determine the socio-economic and environmental impact of the

E. Brief Description of the Project

_ _

_ _

_ _