CTC – 11LPA

Rekha Nigam

Flat no 222, E Block, Rashtrapati CGHS

Plot 3, Sector 10, ND- 75

E-mail: reksnigam@gmail.com; M# 9911924992

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I’m currently working as an 'Administrative Assistant' in the American

Embassy School (AES) – Middle School Division, Chankyapuri since August
2014.

 Planning/organizing/executing the annual outdoor WOW trip for

students – The job involves high level correspondence with parents,
vendors, student, US security team; creating different documents for
trip leaders; designing handbook, arranging supplies etc for the trip
 Organising appointments and classroom visits
 Organising travel and logistics – Domestic/ International travels of
students and administrators
 Preparing various reports and various presentations
 Supporting teachers, students and other stake holders in every
possible way
 Organising school events like Back to School, Earth Week, Special
Assemblies etc
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PAST EXPERIENCE – A SNAPSHOT

SU-KAM POWER SYSTEMS LTD., INDIA as Brand Marketing Manager (April

2013 till July 2016)

 Create and implement all promotions and brand activities, strategies

to establish and maintain presence of the brand in market place
 Support sales through marketing strategies, research, financial
planning and relationship management
 Collaborate with internal department in the development and
 production of visual content.
 Coordinate live-streaming events’ social media interaction and
broadcast.
 Assist with creating post-production content for further use across
media channels.
 Create content for email marketing campaigns.
 Identify social media opportunities and develop an actionable plan
for execution.
 Recommend and develop strategies for growing and leveraging our
social media follower base using promotions, contests, polls, ads,
surveys and referral programs.
 Collaborated with sales team to create compelling and engaging sales
support material to enhance sell-in and pull-through of products and
promotions
 Create and manage traditional and non-traditional marketing budget,
reporting on variance and deviation to the GM-Marketing/Business
Head & CEO
 Ensure alignment internally and externally across operations, field
marketing, franchise and other team members through effective and
regular communication methods
 Developed and launched integrated, multi-channel print, catalog,
web and direct marketing campaigns that propelled sales
 Develop marketing and brand building campaigns aimed at increasing
sales and profit margins
 Analyze and identify sales opportunities and create top line growth
 Spearheaded development of media initiatives and advertising,
creating budgets and overall marketing plans
 Developed packaging and merchandising displays and promotional
plans to support new and existing products
 Support in tapping New Market / New business through
Events/Exhibition/on-line mediums/Tie-ups
 Identify and help in creating new distribution channel & existing
Channel partner development

International Exhibition Attended to generate Leads & create awareness

th
for Solar Products - SOLAR MIDDLE EAST EXHIBITION (11-13 February
2014), DUBAI

PAHARPUR GROUP as Senior Manager Corporate Communications -

Handled internal and external corporate/marketing & branding
communication (ATL/BTL/Digital) for the entire organization (May 2012
till March 2013)

 Create and implement all promotions and brand activities, strategies

to establish and maintain presence of the brand in market place
 Events/Exhibition/Seminars/Trainings/Speaker Session & other
related marketing events & programs
 Developed and launched integrated, multi-channel print, catalog,
web and direct marketing/branding campaigns that propelled sales
 Analyze and identify sales opportunities and create top-line growth
through various marketing initiatives
 Ensure alignment internally and externally across operations, field
marketing, franchise and other team members through effective and
regular communication methods
 Developed and launched integrated, multi-channel print, catalog,
web and direct marketing campaigns that propelled sales
 Develop marketing and brand building campaigns aimed at increasing
sales and profit margins

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Gauge Advertising & Marketing as Client Servicing Manager - Handled

advertising & marketing communication for American Express, IBM
Daksh, IBM India, Omega, Swatch, RADO, Black Berry (July 2006 till April
2012)

 360 degree marketing/branding/communication support through

different mediums like – Corporate AV/ TV commercial/Print
Ads/Online Marketing & Promotional Videos/ Road Shows/Dealer
Meet/Distributor Meet/R&R, Annual Events/Town halls
 Independently heading all businesses with a singular objective of
 growing them
 Deeply involved in formulating strategies with creative team
 Leading and supervising a team of AEs to manage day to day work
 Regular interaction with the client to maintain good relationship and
ensuring smooth flow of work from the ground level of execution
 Proactive initiatives and discussions with the clients to generate new
ideas
 Keeping a track on the latest developments over the brand
worldwide for a track over competition

PROFILE HIGHLIGHTS

 MARKETING & CORPORATE COMMUNICATION professional with

around 10 years of experience in Advertising & Marketing
 Expertise in creating brand communication & strategies spanning
every consumer touch point through ATL/BTL/DIGITAL/Intranet
Platforms
 Specialize into
o Channel Partner/ B2B Marketing/B2C Marketing through
online and offline mediums
o Internal Communication / Employee Engagement / Events &
Exhibition
 Worked for both agency & brand hence a deeper understanding of
the entire communication platform
 Handled clients like IBM, AMERICAN EXPRESS as an advertising
professional at the beginning of my career

ACADEMIC QUALIFICATION:

 B.COM from Delhi University

 12th and 10th from the Army Public School, Delhi
PROFESSIONAL TRAINING:

 Post Graduation in Advertising and PR from Bhartiya Vidya Bhawan

 1 year diploma in computer applications from ET&T

PERSONAL DETAILS:

 Date of Birth: SEPTEMBER 5

 Sex: Female
 Marital status: Married

Rekha (27/09/2018)