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Respondent Demographic
1. GENDER
Total Respondents : 1114
Male (54.58%)
Female (45.42%)
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
2. AGE
Total Respondents : 1114
20-25 (50.81%)
26-29 (22.26%)
30-35 (19.21%)
36-39 (5.21%)
40-45 (2.51%)
4 36-39 58 5.21 %
5 40-45 28 2.51 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
Middle 1 (32.5%)
Upper 2 (27.92%)
Middle 2 (16.34%)
Upper 1 (14%)
Lower 1 (8.89%)
Lower 2 (0.36%)
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
4 Upper 1 156 14 %
5 Lower 1 99 8.89 %
6 Lower 2 4 0.36 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
DI Yogyakarta (3.95%)
Lampung (3.86%)
Sulawesi Selatan (3.77%)
Sumatera Selatan (3.41%)
Bali (2.24%)
Kalimantan Barat (2.06%)
Kalimantan Timur (1.89%)
Riau (1.89%)
Aceh (1.62%)
Sumatera Barat (1.44%)
Sulawesi Tenggara (0.99%)
Jambi (0.9%)
Kalimantan Selatan (0.72%)
Kepulauan Riau (0.72%)
Nusa Tenggara Barat (0.72%)
Bengkulu (0.63%)
Kepulauan Bangka Belitung (0.45%)
Kalimantan Tengah (0.45%)
Kalimantan Utara (0.36%)
Papua Barat (0.36%)
Maluku (0.27%)
Nusa Tenggara Timur (0.27%)
Sulawesi Utara (0.18%)
Papua (0.18%)
Gorontalo (0.09%)
Sulawesi Tengah (0.09%)
Sulawesi Barat (0%)
Maluku Utara (0%)
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
6 Banten 51 4.58 %
7 DI Yogyakarta 44 3.95 %
8 Lampung 43 3.86 %
11 Bali 25 2.24 %
14 Riau 21 1.89 %
15 Aceh 18 1.62 %
18 Jambi 10 0.9 %
22 Bengkulu 7 0.63 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
27 Maluku 3 0.27 %
30 Papua 2 0.18 %
31 Gorontalo 1 0.09 %
33 Sulawesi Barat 0 0%
34 Maluku Utara 0 0%
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
Survey Result
1. HAVE YOU EVER HEARD GOOD CAUSE MARKETING?
Single Answer, Total Respondents : 1114
No (67.77%)
Yes (32.23%)
1 No 755 67.77 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
Company that sell product and donate certain amount of their profit for charity (66.85%)
Company that sell product and pay fair trade to their employees and partner (21.17%)
Company that sell product and share information about certain social issue (11.7%)
Other option (0.28%)
1 Company that sell product and donate certain amount of their profit for charity 240 66.85 %
2 Company that sell product and pay fair trade to their employees and partner 76 21.17 %
3 Company that sell product and share information about certain social issue 42 11.7 %
Other Option
1 Dari setiap produk yang dibeli akan membawa kebaijan bagi lingkungan baik lingkungan
1 sosial maupun
0.28 %
lingkungan hidu
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
3. GOOD-CAUSE MARKETING IS TYPE OF MARKETING THAT INVOLVES CHARGE VALUE AND POSITIVE IMPACT ON
THE NATURAL ENVIRONMENT AND SOCIAL.
Single Answer, Total Respondents : 1114
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
No (71.1%)
Yes (28.9%)
1 No 792 71.1 %
5. WHAT PRODUCT DID YOU BUY? (YOU CAN CHOOSE MORE THAN 1 ANSWER)
Multiple Answer, Total Respondents : 322
0% 20 % 40 % 60 % 80 % 100 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
Other Option
2 Minuman 5 1.55 %
3 Aqua 4 1.24 %
4 Tutorial 1 0.31 %
5 permen 1 0.31 %
9 Kaos 1 0.31 %
10 el 1 0.31 %
13 kalender 1 0.31 %
14 minumqn 1 0.31 %
15 Kupon 1 0.31 %
16 Kerudung 1 0.31 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
23 Makanan 1 0.31 %
6. ARE YOU WILLING TO PAY EXTRA FOR BUYING PRODUCT FROM COMPANY THAT COMMITTED TO SUPPORTING
GOOD CAUSE?
Single Answer, Total Respondents : 1114
Yes (61.31%)
No (38.69%)
2 No 431 38.69 %
7. WHAT IS THE LEADING ISSUE FOR GOOD CAUSE MARKETING THAT YOU CONCERN AND WILL POTENTIALLY
ATTRACT YOU TO BUY THE PRODUCT? (YOU CAN CHOOSE MORE THAN 1 ANSWER)
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
10
11
12
0% 20 % 40 % 60 % 80 % 100 %
Education (60.68%)
Environment (i.e. clean water, global warming, etc) (56.64%)
Health (54.94%)
Hunger and poverty (49.01%)
Disaster relief (46.86%)
Women and children (31.51%)
Small business support (22.71%)
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
10 Multiculturalism 88 7.9 %
Other Option
1 agama 3 0.27 %
4 Jihad 1 0.09 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
8. WHAT IS THE EFFECT OF GOOD CAUSE MARKETING INITIATIVE TOWARD YOUR PERCEPTION OF THE BRAND?
(YOU CAN CHOOSE MORE THAN 1 ANSWER)
Multiple Answer, Total Respondents : 1114
0% 20 % 40 % 60 % 80 % 100 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
Other Option
7 Tdk 1 0.09 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
9. HOW DO YOU PRAISE THE BRAND THAT CONDUCT GOOD CAUSE MARKETING PRODUCT?
Multiple Answer, Total Respondents : 1114
0% 20 % 40 % 60 % 80 % 100 %
Other Option
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
6 BBiasasaja 1 0.09 %
9 Tdk 1 0.09 %
10. WHAT IS THE TYPE OF INTENDED GOOD CAUSE MARKETING PROGRAM THAT YOU FIND MOST INTERESTING?
Multiple Answer, Total Respondents : 1114
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
0% 20 % 40 % 60 % 80 % 100 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
1 Product transaction with certain profit donation to the needs 616 55.3 %
Other Option
4 Hmm 1 0.09 %
5 Tdk 1 0.09 %
11. WILL YOU STILL PURCHASE ANY PRODUCT ABOUT THE BRAND THAT IS KNOWN AS CONTAINING DANGEROUS
INGREDIENTS?
Single Answer, Total Respondents : 1114
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
No (90.22%)
Yes (9.78%)
1 No 1005 90.22 %
12. WILL YOU STILL PURCHASE ANY PRODUCT ABOUT THE BRAND THAT IS DANGEROUSLY PROCESSED?
Single Answer, Total Respondents : 1114
No (95.87%)
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
Yes (4.13%)
1 No 1068 95.87 %
2 Yes 46 4.13 %
13. WILL YOU STILL PURCHASE ANY PRODUCT ABOUT THE BRAND THAT IS KNOWN AS HAVING FAIR TRADE
PROGRAM? (I.E. BUY INGREDIENTS FROM LOCAL SUPPLIERS IN FAIR PRICE)
Single Answer, Total Respondents : 1114
Yes (91.02%)
No (8.98%)
2 No 100 8.98 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
14. WILL YOU STILL PURCHASE ANY PRODUCT ABOUT THE BRAND THAT IS KNOWN AS HAVING TRAFFICKING
ISSUE? (I.E. MINIMUM WAGE FOR WORKERS, EMPLOY CHILDREN WORKER, ETC)
Single Answer, Total Respondents : 1114
No (89.86%)
Yes (10.14%)
1 No 1001 89.86 %
15. PLEASE MENTION THE GOOD CAUSE MARKETING BRAND THAT YOU EVER BOUGHT. IF YOU EVER BOUGHT
MORE THAN ONE BRAND PLEASE MENTION IT IN THE BOXES (I.E. BOX 1 = BRAND X, BOX 2 = BRAND Y). BUT IF YOU
ONLY EVER BUY ONE BRAND, PLEASE TYPE "NEVER" IN THE SECOND BOX (I.E. BOX 1 = BRAND X, BOX 2 = NEVER).
Open Ended , Total Respondents : 322
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
3 Pepsodent 29 9.01 %
4 Kfc 17 5.28 %
6 Unilever 14 4.35 %
7 Tidak 13 4.04 %
8 Lupa 11 3.42 %
11 X 5 1.55 %
12 Bodyshop 5 1.55 %
13 Danone 5 1.55 %
14 Mcd 4 1.24 %
15 Pepsoden 4 1.24 %
16 lifebuoy 4 1.24 %
17 indomie 3 0.93 %
18 Brand X 3 0.93 %
20 Ponds 3 0.93 %
23 Lifebouy 3 0.93 %
24 Susu 3 0.93 %
25 citra 2 0.62 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
26 Ultramilk 2 0.62 %
28 Clear 2 0.62 %
29 pernah 2 0.62 %
30 Mcdonalds 2 0.62 %
33 Hypermart 2 0.62 %
34 Pertamina 2 0.62 %
35 Makanan 2 0.62 %
37 mbuh 2 0.62 %
39 Brand 2 0.62 %
40 Ades 2 0.62 %
42 Lifeboy 2 0.62 %
43 marina 2 0.62 %
44 Na 2 0.62 %
45 , 2 0.62 %
46 Hp 2 0.62 %
47 Yaa 2 0.62 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
51 sarden 1 0.31 %
52 Indomilk 1 0.31 %
54 Unilevet 1 0.31 %
55 P&G 1 0.31 %
57 Sweetsal 1 0.31 %
58 - 1 0.31 %
61 Nango 1 0.31 %
62 c 1 0.31 %
64 Tutorial 1 0.31 %
65 AnaUno 1 0.31 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
72 Starbucks 1 0.31 %
73 Phillips 1 0.31 %
74 Philips 1 0.31 %
76 Solar 1 0.31 %
77 Gas 1 0.31 %
78 Baju 1 0.31 %
80 Livingsocial.co.id 1 0.31 %
81 Jakpat 1 0.31 %
83 eiger 1 0.31 %
84 polo 1 0.31 %
87 Naturaltemulawak 1 0.31 %
88 Garam 1 0.31 %
89 Pampers 1 0.31 %
90 Goon 1 0.31 %
91 l'octane 1 0.31 %
92 Y 1 0.31 %
93 Kotak 2 1 0.31 %
94 Silverquint 1 0.31 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
96 1. Pepsodent 1 0.31 %
97 2. Aqua 1 0.31 %
98 CNI 1 0.31 %
99 Danon 1 0.31 %
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
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1/4/2017 Survey Result by JakPat Leading mobile market research in Indonesia
171 SK II 1 0.31 %
172 Pepsodent - 1 bungkus pepsodent untuk membantu warga miskin mendapatkan 1 kotak
1 nasi 0.31 %
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