A Report on

PARAMOUNT COSMETICS LIMITED

BY
PALLAVI.M. P
[USN: 4VV17MBA31]
Vidyavardhaka College of Engineering, Mysore

INTERNAL GUIDE EXTERNAL GUIDE

Dr Lakshmi P Mrs. Paulami
Department of MBA Paramount cosmetics
VVCE Mysuru Bangalore
Field work 2
2nd week of my project report, I visited some retail store in Bangalore to collect
data regarding the customers buying behaviour. To analysis how they influence
to buy the products and what is the reasons to buy the products in retail shop
and, we have selected here only few customers whose buying behaviour are
different.

Annapoornashwari Nagara [AP Nagar] On 16th Jan 2019

Retail shop: Ram Dev times [11am to 01.40pm]

1. Customer
This customer was very price conscious because I observed that customer
was asking many brands and price details to retailer and then she decided
to buy a cheaper product which was 20rs nail polish.

2. Customer
Customer was observing all the product which were displayed in the
shop. She almost spends10 min by observing each product later she
decided to buy crazy world sticker costing 15rs.

3. Customer
she is a regular customer of Himalaya products she came and asked the
product which she already knew about the details of the product. she did
not ask any other brands. She bought 45rs Himalaya Kajal.
I think she is very loyal of the brand.

4. Customer
One person came to the store and directly asked AXE perfume and Engage
perfume and compare to each product about it contains and ingredients decided
to buy AXE perfume.
Retail shop: Mahesh Cosmetics Time [12.00pm to 12.45pm]

1. Customer
Firstly, customer came to buy only face wash and she was about bill the product
and then she had sight on face pack of Everyouth brand. She bought both the
products on the same bill.

2. Customer
This customer came to take body lotion, but customer was not brand oriented,
so storekeeper gave him Veselin body lotion. I think retail has a more margin in
Vaseline products. So, he suggested Vaseline body lotion.

3. Customer
Two customers visited the store together to buy a hair dye. one customer was
suggesting Godrej hair dye to other customer because she has good experience
in that brand.

4. Customer
One customer was using Ayur cold cream from past 2 years she said only Ayur
is adjusted to her skin, so she prefers Ayur cold cream.

Dhanalakshmi Novelty time [2:00pm to 3:00pm]

1. Customer
Here customer came with her friend to purchase Lakme compact powder Rs
140. Which was suggested by her friend her age is around 25 years.

2. Customer
 Customer came to buy face cream, but she was also interested to know
about all the brands of face cream and then she decided to buy Ponds face
cream. Here we can observe that customers are getting details of all the
brands which are available in the market. Her age was around 30 years.

3. Customer
Here customer came to store to pick clean and clear face wash. Retailer
also suggesting the clean and clear wet tissue. But she purchased only the
facewash. Her age was almost 20.

Mayur Novelty Time [3.30pm to 4.30pm]

1. Customer
Here customer running a salon in Bangalore he was telling that his
customers are preferring Ayurveda hair dye, so he purchased all types of
Ayurveda hair dye.

2. Customer
Customer came to buy a Dove body soap, but he saw an offer in Cintol
soap buy one get one free, so he purchased Cintol soap.

3. Customer
Customer came to buy ADS lipstick, she was about bill that product, but
she noticed that another customer was buying kajal then she also decided
to buy kajal.

4. Customer
This customer was coming to buy many face products like face cream,
face pack and many brands. She was regular customer to this store, so she
demanded some discount, so the retailer have her 5% discount.
Rajarajeshwari Nagara on 17th Jan 2019
Retail shop: Bhavani Fancy Store Time [12.30pm to 4:00pm]

1. Customer
Customer came to retailer store and asked face mask to retailer. Retailer
has given an Everyouth face mask and that time he offers the new face
pack to customer that was Charcoal one, that is new one to market, so the
customer was refuse that product. She bought only face mask in shop of
Everyouth. Her age around 36 years.

2. Customer
In this retailer shop, retailer is selling all Pathanjali products. One
customer came and bought soap, shampoo, body lotion, some creams
from that shop. That time I interviewed her, she has been using Pathanjali
products from 5 years. She gave good feedback about products and brand.

3. Customer
One customer came with her daughter and they wanted to buy some
products from Natural brand. After a long conversation between the
mother and daughter. They were switching into another brand. I think
both are more price and brand conscious but finally they decide not to
buy any product from shop. But retailer convince them, they bought
Natural cream.

4. Customer
One lady came to retailer shop to buy Kajal. Firstly, retailer offer Lakme
but lady asked lesser price that time retailer was suggest Eyetex and other
local brands. She bought local eyeliner. Her age around 50 year.
 5. Customer

A customer came and ask Johnson and Johnson Baby powder to retailer. But
retailer suggest whole pack of Johnson and Johnson. that pack contain 5
products of Johnson just like combo pack. Retailer said if you buy separately,
cost will very high but if you buy one combo pack cost will be less. So that
customer bought combo pack of Johnson products to her baby.

Jayanagara 4th Block on 18th Jan 2019

Retail shop: Roopali Novelty times [10.00am to 2.00pm]

1. Customer

This customer has problem in skin in this winter so that she asked retailer
for body cream. He suggests Himalaya body lotion. She did not search
any products and directly bought it. Its cost was Rs 110. Her age around
40 years.

2. Customer
One lady her age was around 50. That lady wanted to buy stickers, she
was watching all display of stickers. but she did not like design of
stickers so that she asks Shilpa stickers to retailer. That time I asked
her, she has been using Shilpa sticker from 6 to 7 years, but she was
excepting different size Shilpa sticker.

3. Customer
Customer came to shop and wanted to buy Nivea cold cream but in the
shop, there was no inventory kept and customer demanded to retailer to
get Nivea cold cream. This shows that Nivea cold cream has more
demand.
 4. Customer
customer came asking lipstick Matte, maybelling, Lakme this was
showed by retailer and she decided to buy matte lipstick. This price is
lesser than other brands. So that she bought it.

5. Customer
Young boy came to store his age was around 24 years. He came
asking Noir body was, but retailer had no idea about that brand and
suggested Nivea and some local brands and then he decided to buy
Nivea body wash.

Retail shop: Patel Fancy Store Time [2.30pm to 5.00pm]

1. Customer
Customer came asking dazzler nail polish I interviewed her about
the dazzler she replied that the brush sometime breaks there should
be improvement in the brush of the nail polish and, she said it has a
long lasting of nail polish.

2. Customer
Patel Fancy store is like super market one lady came her age was
around 35 years she purchased some glossaries and came near the
billing counter and she saw baby lipcare near the counter which
was Rs60 and she purchased.

3. Customer

A College girl purchased Engage pocket perfume. In between I

asked her about the product she purchased what she said is it is
more comfortable to carry so that she always prefers different
fragrance of engage pocket perfume.
 4. Customer

Young girl came to shop and ask colour series cosmetics. Retailer offer the
brand of adbeni combo, ADS colour series, Mars Shade, Lakme to customer.
But customer observing price, brands, expire date, colours. finally, she bought
ADS which was lesser price to compare with other Rs175.

Observation:

As we conducted a survey of second week in the field there is more demand for
body lotion, face cream, face pack, cold creams in the market during the winter
season so the retailer have proper inventory of all the moisturising products.

We observed many brands in the shop. How customer and retailer interact each
other and how much retailer and customer have knowledge of the product.

Some customers are brand oriented. Some of them are price conscious etc.