WOBLIT01

Chapter 1 – Economic Basics Section A: Reading
Read the selection below and answer the questions that follow it.
Pita Pit
Can fast food be healthy? John Sotiriadis 1 Pita Pit cartoon characters on the menu.
and Nelson Lang, the founders of Pita Pit, Service is standardized as franchise owners
thought so and saw a need in the market receive training at national training centres.
for a healthy fastfood outlet. Pita Pit puts a Pitas are made to order to the customer’s
fresh twist on fast food and is an alternative exact specifications on the spot from a wide
to traditional burger and pizza places. Pita variety of fillings.
Pit opened its first store in Kingston, Pita Pit has faced increased competition 5
Ontario, in 1995. In 1997, the Pita Pit from established fast-food chains. Most fast-
franchise expanded across Canada and in food restaurants now have healthier meals
1999 expanded into the United States. and salads on their menu. However, Pita Pit
Today there are 220 stores worldwide, with feels that by specializing in pitas they have
two to four new locations opening an advantage. Pita Pit feels they make one
monthly. item extremely well as opposed to many
Pita Pit’s success is built around 2 items unimpressively. And they also
understanding their customers. Pita Pit has understand their customers do not want to
a loyal following of students and health- see fries and burgers on their menu. Pita
conscious individuals who want a healthy Pit is distinctively healthy and that is why
meal.Yet their customer base has broadened customers love it.
as students become professionals and as
healthy eating is emphasized in society.
Pita Pit aims to please their customers on 3
five dimensions: convenience, accessibility,
service, atmosphere, and taste. Pita Pit tries
to be accessible and convenient by locating
its stores close to its customers, usually on
or around college campuses and social
hubs. Pita Pit also maintains extended
hours, usually until 3 a.m. or 4 a.m., in
order to satisfy hungry bar-goers after a
night out or students studying late. Pita Pit
also delivers. Often the delivery person
arrives on a bicycle, reflecting Pita Pit’s
healthconscious image.
The atmosphere, service, and taste are 4
consistent across locations. Stores are
decorated in bright colours with familiar
The World of Business, page 5
Copyright © 2008 by Thomson Nelson The World of Business 5th ed. Literacy Test Preparation Package 1
Section A: Reading Chapter 1 – Economic Basics
Multiple-Choice (Record the best or most correct answer on this sheet.)
1 In the second sentence, the phrase “the 5 What is the purpose of the final paragraph
founders of Pita Pit” has been placed of this selection?
between commas to A to explain the popularity of Pita Pit
A separate items B to list Pita Pit’s specialty
B to explain the phrase C to compare it to its competitors
C set off the equivalent to the previous D to describe Pita Pit’s uniqueness in the
noun(s) industry
D set off contrasting expressions
6 How does Pita Pit aim to be accessible to its
2 Pita Pit emphasizes customers?
F an alternative to traditional fast food F by preparing their food as requested
G its service G by establishing an engaging atmosphere
H healthy eating H by situating stores near its customers
J its specialization in pitas J by emphasizing healthy eating
3 Another word for “standardized” as used in

paragraph 4 is
A consistent
B procedure
C technique
D guarantee
4 Why is Pita Pit growing so rapidly?

F Its franchisers can please customers with
a varied menu.
G It creates competition for other fast-food
restaurants.
H Its late hours bring in the younger
crowd.
J It has found a special niche appealing to
health-conscious customers.
2 The World of Business 5th ed. Literacy Test Preparation Package Copyright © 2008 by Thomson Nelson
Chapter 1 – Economic Basics Section A: Reading
Written Answers
7 Summarize this selection. Include a main idea and one point that clearly supports it.
8 Businesses always try to gain a competitive edge on their competition. Explain how Pita Pit has
been successful in this regard.
Rough Notes
Use the space below for rough notes. Nothing you write in this space will be scored.
End of Section A. Continue to Section B.
Section B: Writing Chapter 1 – Economic Basics
Writing a News Report
1
Task: Write a news report based on the headline and picture below.
• You will have to make up the facts and information, answering
some or all of the following questions:Who? What? Where?
When? Why? How?
• You must relate your newspaper report to both the headline
and the picture.
Purpose and Audience: to report on an event for the readers of a newspaper
Length: The lined space provided for your written work indicates the
approximate length of the writing expected.
2006 CIBC Run for the Cure Rough Notes

draws record crowd Use the space below for rough notes. Nothing you
write in this space will be scored.
Write your report on the lines provided on the following page.
Chapter 1 – Economic Basics Section B: Writing
2006 CIBC Run for the Cure draws record crowd
End of Section B. Continue to Section C.
Section C: Writing Chapter 1 – Economic Basics
Writing a Series of Paragraphs
1
Task: Write a minimum of three paragraphs expressing an opinion
on the topic below. Develop your main idea with supporting
details (proof, facts, examples, etc.).
Purpose and Audience: an adult who is interested in your opinion
Length: The lined space provided for your written work indicates the
approximate length of the writing expected.
Topic: Should it be legal to sell lemon-flavoured drinks laced
with nicotine in a corner store?
Rough Notes
Write your series of paragraphs on the lines provided on the following two pages.
Chapter 1 – Economic Basics Section C: Writing
Continue your opinion piece on the next page.
Section C: Writing Chapter 1 – Economic Basics
End of Section C. Continue to Section D.
Chapter 1 – Economic Basics Section D: Writing
1 Choose the sentence that has correct 3 Choose the option that best combines all the
punctuation. information in the boldfaced sentences.
A Economic resources also known as The consumer is always right.
factors of production are the means The consumer is in control of business.
through which goods and services are
Consumers influence what businesses
made available to consumers. produce.
B Economic resources, also known, as A The consumer influences a business’s
factors of production are the means production because the consumer is in
through which goods and services are control and is always right.
made available to consumers. B Because the consumer is right, the
C Economic resources, also known as business is controlled by who is always
factors of production are the means right.
through which goods and services are C Consumers’ control of business proves
made available to consumers. that the consumer is always right and can
D Economic resources, also known as influence business.
factors of production, are the means D When the consumer is right, business
through which goods and services are production is influenced and the business
made available to consumers. is in control.
2 Choose the sentence that has correct Choose the sentence that is written
4
punctuation. correctly.
F At this stage its important to think about F A business owned by one person is called
how consumer’s will make their buying a sole proprietorship.
decisions.
G Small business employs fewer than 500
G At this stage its’ important to think about peoples.
how consumer’s will make their buying
H Co-operatives is owned by its workers.
decision.
J A franchise can has any form of
H At this stage, it’s important to think
about how consumers will make their ownership.
buying decisions.
5 Choose the correct option to fill in the
J At this stage its’ important to think about blank.
how consumers will make their buying
decisions. Both demand and supply change
the actions of consumers and
producers.
A a result of
B as a result of
C as result
D result of
End of Section D. Continue to Section E.
Section E: Reading Chapter 1 – Economic Basics
Read the selection below and answer the questions that follow it.
IKEA
Ikea has the world living in “Swedephilia,” 1 cheaper real estate prices. Ikea also profits
literally. Furniture and products from Ikea from the customer’s willingness to work.
can be found in households around the Not only do customers have to drive to the
world. Ikea’s motto is “Affordable Solutions stores, which are often hours away, they get
for Better Living.” Quality, low-price their own purchases from the warehouse,
furniture combined with Swedish charm drive the furniture home, and assemble it
has been the formula for Ikea’s success. themselves.
Founded in 1943 by Ingvar Kamprad, Ikea 2 Ikea’s showroom strategy, whereby 5
got its name from Kamprad’s initials, plus customers move along a carefully charted
the initials of the farm (Elmtaryd) and the path, ensuring that all products are viewed
village (Agunnaryd) where he grew up in before anything can be purchased, is
Sweden. Originally a mail-order catalogue extremely successful. In recent years, Ikea
company selling fountain pens, wallets, and has modified this charted path by providing
other home accessories, Ikea opened its first “shortcuts” to other sections of the store.
retail store in 1953. Since then the Salespeople only offer advice when asked.
company has expanded into 34 countries, In order to fend off increasing competition, 6
built 235 stores, hired more than 90 000 Ikea has expanded its services in order to
employees, and in 2005 had sales of more
than US$18.3 billion.
Kamprad saw an opportunity in Sweden’s 3
post–World War II furniture market.The
population boomed and created a soaring
demand for furniture, which caused its
price to rise 41 percent faster than other
household items. Also, young Swedish
couples wanted their own furniture—rather
than taking furniture that had been passed
down from generation to generation—but
they had limited budgets. Kamprad set out
to create affordable, yet stylish, furniture
that would be accessible to the masses.
The company’s stores are located on large 4
plots of land outside the city, never in the
downtown core, which capitalizes on
Chapter 1 – Economic Basics Section E: Reading
meet customers’ changing needs. For Ikea continues to maintain and market its 7
example, Ikea now offers home delivery, Swedish charm. All products have Swedish
online shopping, at-home assembly, and, in names, and Ikea restaurants serve more than
certain locations, shuttle services to their 150 million Swedish meatballs per year to
stores. In addition, the company provides hungry shoppers. Although Ikea now shares
in-store designers who will help customize the market with other self-assembly
a kitchen or a bathroom. All these services furniture suppliers, the company has lost
meet consumers’ changing needs and little of its appeal for both price and design.
expectations.
The World of Business, pages 36–37
Section E: Reading Chapter 1 – Economic Basics
1 When did IKEA open its first retail store? 5 How does IKEA continue to please its
A 1943 customers?
B 1945 A by offering more services to its
customers
C 1953
B by serving food in its stores
D 1955
C by creating a path to guide customers
2 Which household item was in most demand through its stores
after World War II? D by creating displays so customers are
F fountain pens aware of what to purchase
G wallets
6 Why would customers be willing to
H stoves assemble furniture on their own?
J furniture F they want to work
G to reduce the price of the furniture
3 How did IKEA appeal to the masses?
H to receive furniture pieces quicker
A by locating stores outside of the city
J because it is easier to transport
B by selling furniture that was both stylish
and affordable
7 What is the purpose of the dashes used in
C by having purchasing accessible by paragraph 3?
catalogue
A to indicate an abrupt change
D by selling furniture that is custom-made
B to indicate interruption
Another word for “strategy” as used in C to define a word

4
paragraph 5 is D to replace a colon
F policy
G approach
H game
J device
Chapter 1 – Economic Basics Section E: Reading
Written Answers
8 Explain how IKEA has maintained customer appeal for over 50 years.
9 How can IKEA maintain such low prices for its furniture? Explain using information from the
selection.
Rough Notes
Rough Notes
Rough Notes

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Chapter 1 – Economic Basics Section A: Reading

The World of Business, page 5

Multiple-Choice (Record the best or most correct answer on this sheet.)

3 Another word for “standardized” as used in

4 Why is Pita Pit growing so rapidly?

End of Section A. Continue to Section B.

Writing a News Report

2006 CIBC Run for the Cure Rough Notes

Write your report on the lines provided on the following page.

2006 CIBC Run for the Cure draws record crowd

End of Section B. Continue to Section C.

Writing a Series of Paragraphs

Continue your opinion piece on the next page.

End of Section C. Continue to Section D.

Multiple-Choice (Record the best or most correct answer on this sheet.)

End of Section D. Continue to Section E.

The World of Business, pages 36–37

Multiple-Choice (Record the best or most correct answer on this sheet.)

Another word for “strategy” as used in C to define a word

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