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For registration and other information
CALL FOR PAPERS A TWO DAY NATIONAL SEMINAR

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We invite original unpublished papers which will cover various

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Mrs. V. NEERAJA

Contemporary Issues
tracks in the fields of Finance, Marketing and Taxation. The
abstract and full paper will undergo blind review by the Expert
Convener
Committee before selection. The selected papers will be published M : 93999 48156
in the edited volume with an ISBN. neerajajyothipanthula@gmail.com
And Challenges
GUIDELINES FOR ABSTRACT & PAPER SUBMISSION Mrs. B. SABITHA
Co-convener in
Finance, Marketing & Taxation
The author(s) are requested to submit their abstract not
M : 92462 26727
exceeding 300 words. The paper should be in MS word, “Times
sabiboyina@gmail.com
New Roman” Font Style, 12 font size for text with 1.5 line
spacing and APA style for references. All correspondence should
be done through Chief Patron :
On 31-08-2017 & 01-09-2017
E-mail ID : kmicscommerceseminar@gmail.com Justice L. Narasimha Reddy
President, KMES
Feel free to call :
Mr. K. Sanjay Raj Mrs. V. Neeraja Mrs. B. Sabitha
Patron :
M : 93931 77406 M : 93999 48156 M : 92462 26727
Sri Harihara Sarma
REGISTRATION FEE:
Secretary, KMES
Corporate Delegates Rs. 500/-
Academicians Rs. 300/- Director :
Research Scholars & Students Rs. 200/- Dr. J. Nageswara Rao
Principal, KMICS
Authors and Co-Authors (Not more than 3 authors for paper)
must pay fees separately and submit the forms individually.
The payment will be collected in the form of cash or DD in favour of Advisors :
Principal, Keshav Memorial Institute of Commerce & Dr. P. Somanatham Organised by
Sciences, Hyderabad. Mrs. M. Paramjyothi
Mrs. Sucheta Patankar
DEPARTMENT OF COMMERCE, UG & PG
Venue of the Seminar :
SARDAR PATEL HALL
Mr. G. Satyanarayana KESHAV MEMORIAL
Keshav Memorial Institute of Commerce & Sciences Organising Committee : INSTITUTE OF
Narayanaguda, Hyderabad - 500 029. All the faculty members of
Department of Commerce COMMERCE & SCIENCES
KEY DATES : (Affiliated to Osmania University)
UG & PG, KMICS
Submission of Abstract 10-07-2017
# 3-5-1026, Narayanaguda, Hyderabad - 500 029.
Submission of Full Paper 31-07-2017 Phone : 040 - 2322 4651
Last date of Registration 16-08-2017
E-mail : principal.kmics@gmail.com
# 3-5-1026, NARAYANAGUDA, HYDERABAD - 500 029.
Phone : 040 - 2322 4651 IN COLLABORATION WITH ICSSR
ABOUT THE OSMANIA UNIVERSITY
Osmania University is a public state University located in
Hyderabad, India, established in 1918. The University earned its
much deserving supreme Grade of ‘A’ Grade status by the
NAAC of the UGC, Govt. of India. Department of Commerce
played a major role in setting up the IPE, which has grown into
premier Research and consultancy Institute working in needs of
Academics, Industry and Society. The University is Celebrating
100th anniversary as it has evolved from a path breaking
institution into an institution with global presence.
ABOUT ICSSR
Indian Council of Social Science Research (ICSSR) is an
autonomous organization established in the year 1969. The
Southern Regional Centre was established on the 1st of February
1973, in collaboration with the Osmania University and the
Government of A.P. to promote research in social sciences and to
facilitate the utilization of its resources within the Southern region.
ABOUT COLLEGE
Keshav Memorial Institute of Commerce & Sciences was
founded by Keshav Memorial Educational Society which was
established in 1940 by Pandit Vinayak Rao Vidyalankar in
memory of his father Justice Keshav Rao Koratkar. Keshav
Memorial Educational Society celebrated Platinum Jubilee year in
July 2015.The College is centrally located in the heart of the city in
it’s own buildings with well equipped Labs, Classrooms,
Play Grounds, Auditorium, Seminar Halls, Placement Cell.
The Institution is working hard to uphold the traditions which
provide Value Education and quality. The institution offers courses
in B.Com, B.Sc, M.Com. & M.Sc.
ABOUT COMMERCE DEPARTMENT
The Department is known for its well equipped infrastructure. The
teaching fraternity of commerce department is actively engaged in
research work and participates in National and International
conferences, by presenting their papers. Our student Miss
V. Bhavani bagged Gold Medal from Osmania University as
TOPPER in M.Com NCBCS for the year 2015-2016. Our UG and
PG students are presently placed in various MNC companies,
banking sector and teaching fields through our Placement cell.
Department offers Add on courses in Tally and SAP for the
commerce students. Ours is the only college which is
authorized by Tally Solutions Private Limited as Training and
Assessment Centre (TAC) in the entire Telangana State.
INSIGHT ON SEMINAR
A vast segment of India's population exists on the margin of Indian
financial system, marketing & tax reforms. It enhances the
economy, in the contemporary era of running for economic power
and self reliance.
National Seminar on Contemporary Issues in Finance, Marketing
and Taxation, 2017 focuses on innovative way of thinking that is
needed to address issues as they emerge. Contemporary Issues
have arisen as a result of past & current thinking & practices.
Similarly future issues will emerge as a result of current thinking
and practices. It aims to churn out new research in the area of
Finance, Marketing & Taxation and foster the future direction of the
policies & practices in these areas. In this context, the Department
of Commerce, Keshav Memorial Institute of Commerce and
Sciences is Organizing a Two Day National Seminar on
“Contemporary Issues & Challenges in Finance, Marketing &
Taxation” on 31st August & 1st September 2017.
OBJECTIVES OF THE SEMINAR
l To examine the issues & challenges of financial services
l To focus on contemporary issues & challenges in the area of
Marketing and a range of complex problems in the marketing
environment
l To identify new trends and status of marketing with regards to
E - Marketing
l To know present scenario of the Financial Inclusion in India
l To study the impact of Tax policy & their reforms on the
Business in the emerging economy
THE THEMES OF THE SEMINAR
CONTEMPORARY ISSUES IN FINANCE
Sub-themes :
* Emerging challenges in the Financial services Cyber Security
Issues & Challenges
* Financial inclusion through Pradhanmantri Jandhan Yojna -
implementation, opportunities and challenges
* Innovations in Banking & Financial services
* E –Banking : Issues & challenges
* Cash to cash less Economy – Challenges & opportunities
* Digital Economy – Challenges & opportunities
* Role of MSMEs in Make in India
* Life Insurance and General Insurance – Indian Scenario
* Crowd funding for startups in India
CONTEMPORARY ISSUES IN FINANCIAL MARKETING
Sub-themes :
l Role of Financial Intermediaries and capital markets
l Commodity Markets in India
l Depositories – NSDL and CDSL
l Emerging Trends in Indian Financial Markets
l High-Frequency Trading Strategies
l Behavioral Finance on stock markets in India
l Transaction Cost Analysis for Indian Exchanges
l Role of Derivative markets in India
CONTEMPORARY ISSUES IN MARKETING
Sub-themes :
a E – Marketing opportunities & challenges
a Digital marketing beyond Metros - opportunities & challenges
a “New Consumer Dynamics” - Rejuvenating Marketing
a Marketing in Tech-Driven world
a Winning the Marketing War –challenge & responses
a Marketing strategies in turbulent business environment
a Brand Marketing in Transition
a Guerilla Marketing and its role in Indian context
a Tourism Marketing in India
a Retail Marketing
CONTEMPORARY ISSUES IN TAXATION
Sub-themes :
. Ages & themes of income Taxation - Savings and Investments
. Taxation at corporate level and Public Enterprise
. Impact of Business tax in India
. Trends & Issues in tax policy and their Reforms in India
. Influence of Taxation – Pre & Post liberalization period
. GST – Issues and Implications in Indian economy
. Special Economic Zones in India
. Personal Financial Planning and Estate Planning – The New
Tax Regime
NOTE : The sub themes are not exhaustive interdisciplinary papers
related to any topic relevant for commerce, management and
overall themes of the seminar also may be submitted.