Health and Food. Why Moringa? The most nutrient rich food discovered to date It has the highest amount of anti oxidant among plants worldwide
Oxygen Radical Absorbance Capacity
2018 Global Nutrition Report Philippine Situation • “29,000 under-five children die every year due to undernutrition” stated Mr. Joris Van Hees, Nutrition Specialist of UNICEF, during the launch of the Costing Study on Undernutrition in the Philippines and Philippines launch of the 2017 Global Nutrition Report at the House of Representatives, Quezon City held last 23 January 2018. • The country loses Php 220 billion per year or about 1.5% of GDP due to malnutrition. This was the conclusion of the UNICEF-commissioned “Costing Study on Undernutrition”. The study noted “Stunting alone contributes to more than 50% of the economic costs of undernutrition”. Current Food Status A 1991 study done by the British, and a more recent one done by the University of Texas based on USDA data, show that the food grown today is less nutritious than that grown 60 years ago, due to soil depletion, fertilizers, and high yield varieties. While fertilizers cause plants to grow bigger and faster, they do nothing to increase the plant’s ability to absorb nutrients at a faster rate. Research has also found that plants have a fixed amount of energy and varieties with high yields may not have the energy to absorb enough nutrients from the soil to fully supply that high yield. These studies show that onions have 75% less calcium, potatoes 35% less calcium and 45% less iron, spinach 60% less iron, cabbage 71% less iron, and carrots 75% less magnesium than they did in 1940. Market for Malunggay The global moringa products market is estimated to value over US$ 6 Bn in 2019, and is projected to register a CAGR of 12.9% in terms of revenue over the forecast period. The first five-year cumulative revenue (2019-2023) is projected to be over US$ 41 Bn, which is estimated to increase moderately over the latter part of the five-year forecast period.
Reasons Why Moringa is sought after nowadays
- Changing perceptions on health - Growing Global and European Market - Significant Clinical and laboratory studies worldwide on the usefulness of Moringa on health and others. • Growing demand for immune system health supplements – they link immune system to preventive health- high market share of total food supplements France 14% Italy 12% Germany 20% UK 14%. • Growing demand for products that increase energy – globally the market for sports nutrition and high energy supplements is expected to grow annually from 2014 to 2020, by 2020 this market is expected to reach $66 Billion dollars. France was the largest EU market for energy food amounting to 20%. • Growing demand for weight management – WHO estimates that 30-70% of the EU population overweight 10-30% is obese. Projections will increase by 2030. Global demand will increase by 5.3% from 2016 – 2020. • Interest in organic and fair trade certified Moringa oleifera “The Hardest thing to See is what is in front of your eyes” – Von Goethe