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“Lilygyan”
Members:
Jim Andrew Basilio, Deon Bias, Ambross Kyle Bilaro, Wayde Gulle,
March 1, 2019
PRODUCT NAME
o “Lilygyan”
Hyacinth as their base. Water lilies are different from water hyacinths, but in the
Philippines, people always thought that the water hyacinths were actually called
water lilies, or thought that they were the same plant, so the researchers used lily
instead of hyacinth, and the Filipino word “lalagyan” could be translated in English
as “container”.
BRAND NAME
o Eco-G1 Industries
- The researchers used the term “Eco” since the product that will be made is
the best alternative to the usual “plastic” products that were used by the people
today. And the term “G1” came from the researchers group number in Pasig
Catholic College.
PRODUCT NAME
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TAGLINE
LOCATION
o The proposed business location by the researchers will be in Taguig City. There are two
possible sites that are being considered; Bay Breeze near C-6 and Taguig City Public
Market. Each site will be needing 60 square meters, the first half of the area is specifically
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intended for the production of the BioPlastic-Composite products which includes the basic
equipments needed. While the other half is intended for the selling of the products.
DEMOGRAPHIC
o Target customers are those who are in college or high school, people that works in a canteen
or restaurants, single, parent (family unit). The researchers will target both gender but slight
skew to males since females is more likely to work on kitchen and such. The researchers
will appeal from lower to medium income bracket since the product is more likely for small
SWOT
STRENGTHS WEAKNESSES
Cheap and easily accessible. The researchers didn’t have their own
Bioplastic.
production.
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OPPORTUNITIES THREATS
The researchers could use the trend If there is a chance that Water
now where in people are fond of using Hyacinth would be a part of a private
products.
the market.
SPEET
concerned for saving the product such as proper means that this product
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Since this product is The researchers must Monopolization of the
POLITICAL it could be a “hit” to the measures and legal bring up many legal
others.
This product may be able The researchers would Usage of plastics are
ECONOMICAL with a cheap price, and its business is doing what companies that produce
ECOLOGICAL would definitely help the instructions for the should not be in reach or
reduce flash floods, water product, the location children, and the
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of the water hyacinth materials that could
production
equipment for mass liable for the risks and product quality would
TECHNOLOGICAL production, the quality of damages the vary and has a higher
precise/accurate
PRICE
o Inventory
Vinegar 1L P90
o Budget Planning
Capital
- P10,000
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FINANCIAL STATEMENT
Kitchen Equipment
Column1 Equipment Image Quantity Price/Unit (Php) Column2
1 Gas Range 2 ₱15,000.00 ₱30,000.00
2 Blender 3 ₱5,600.00 ₱16,800.00
3 Aluminum foil 10 ₱35.00 ₱350.00
4 Rolling pin 5 ₱130.00 ₱650.00
5 Rubber spatula 2 ₱270.00 ₱540.00
6 Pot 4 ₱200.00 ₱800.00
7 Strainer 4 ₱250.00 ₱1,000.00
TOTAL: ₱50,140.00
Office Supplies
Column1 Equipment Image Quantity Price/Unit (Php) Total Price (Php)
1 Bond Paper 1 ₱180.00 ₱180.00
2 Pens 9 ₱7.00 ₱63.00
3 Printer Cartridges 1 ₱400.00 ₱400.00
4 Staple Wire 1 ₱99.95 ₱99.95
TOTAL: ₱742.95
Office Equipment
Column1 Equipment Image Quantity Price/Unit (Php) Total Price (Php)
1 Telephone 1 ₱300.00 ₱300.00
2 Router 1 ₱999.00 ₱999.00
3 Printer 1 ₱1,790.00 ₱1,790.00
4 Calculators 2 ₱180.00 ₱360.00
5 Microphone 1 ₱810.00 ₱810.00
6 Sound System 2 ₱1,549.00 ₱3,098.00
7 Counter Machine 2 ₱3,500.00 ₱7,000.00
8 Stapler 2 ₱370.00 ₱740.00
9 A/C Unit 2 ₱14,000.00 ₱28,000.00
TOTAL: ₱43,097.00
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5 Art Installations 3 ₱6,000.00 ₱18,000.00
6 Doormat 2 ₱135.00 ₱270.00
7 Television 2 ₱6,000.00 ₱12,000.00
TOTAL: ₱67,214.00
Maintenance Supplies
Column1 Equipment Image Quantity Price/Unit (Php) Total Price (Php)
1 Broom 2 ₱70.00 ₱140.00
2 Mop 3 ₱600.00 ₱1,800.00
3 Dustpan 3 ₱70.00 ₱210.00
4 Rags 10 ₱2.00 ₱20.00
5 Glass and Window Cleaner 3 ₱250.00 ₱750.00
6 Bathroom Tissue 10 ₱15.00 ₱150.00
TOTAL: ₱3,070.00
Materials
Column1 Equipment Image Quantity Price/Unit (Php) Total Price (Php)
1 Seasoning Column1 10 ₱100.00 ₱1,000.00
1 Glycerine 10 ₱120.00 ₱1,200.00
2 Vinegar 10 ₱5.00 ₱50.00
3 Starch 5 ₱30.00 ₱150.00
4 Calamansi 5 ₱20.00 ₱100.00
5 Lemon 5 ₱20.00 ₱100.00
6 Mould 10 ₱20.00 ₱200.00
7 Foil 5 ₱50.75 ₱253.75
TOTAL: ₱2,053.75
- The researchers will use penetration pricing to be able to enter the market easily,
since the “lilygyan” is mostly composed of cheap materials, and the researchers’
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MARK UP
PROMOTION
o The researchers used Social Media as their platform to promote the usage of
environmental-friendly products and of course also to encourage the people to buy and to
use products that are 100% biodegradable. They also used this promotional strategy mainly
because social media can be accessed and be seen by people anytime and anywhere.
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TWITTER INSTAGRAM
PEOPLE
o Target customers are those who are in college or high school, people that works in a canteen
or restaurants, single, parent (family unit). The researchers will target both gender but slight
skew to males since females is more likely to work on kitchen and such. The researchers
will appeal from lower to medium income bracket since the product is more likely for small
businesses and kitchen tool only. These people would know that instead of using paper
cups and regular plastics which uses trees and chemicals as its main source, they could
instead use the “Liligyan” which uses Water Hyacinth as its base.
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PACKAGING
o The packaging layout is a typical box but it represents many things. The background of
this layout consist of green blooming flowers with leaves around it. It signifies green and
friendly. At the center part, we placed the logo of our product “Lilygyan”. The logo was
placed at the center to show the pride and competence of the team that showed compassion
and perseverance towards reaching the goal. Secondly to identify the one innovators of the
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Green – the main color of the packaging represents the color of nature and
environment friendly.
White - it represents clarity and purity. Our product is clearly defined to be useful,
compartments.
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DOCUMENTATION
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