RUKMINI DEVI INSTITUTE OF

ADVANCE STUDIES

SUMMER TRAINING REPORT

BBA-311

NAME: - SHIVAM NARULA

CLASS & SECTION: - BBA-B

ROLL NO.: - 08380301717

SHIFT: - EVENING
 TITLE

TO Know consumers behaviour towards “Times Of India’’

 INTRODUCTION

Print media is one of the oldest and basic forms of mass communication and also it is most
powerful cost effective medium to transfer information and knowledge. It includes newspapers,
weeklies, magazines, monthlies and other forms of printed journals. Also it is a well established
industry. The newspaper can initially be defined as a written means of conveying current
information. This means that the first organized attempt to provide such a service occurred in
ancient Rome. Where newsletters conveyed what was going in the capital to the father reach of
the Roman Empire.

India has the second largest population and one of the fastest growing economies in the world.
Along with these the increasing level of income of peoples and the robust competition in this
industry help print media in its growth. The print industry consists of publishing companies that
produce newspapers, magazines, books, journals, and periodicals, their online versions, and
directories, mailing lists, software publishing, and video games. The Times of India (TOI) is an
Indian English-language daily newspaper owned by The Times Group. It is the fourth-largest
newspaper in India by circulation and largest selling English-language daily in the world
according to Audit Bureau of Circulations (India). It is the oldest English-language newspaper in
India still in circulation, with its first edition published in 1838. and the second-oldest Indian
newspaper still in circulation after the Bombay Samachar. At the turn of the 19th century Lord
Curzon, the Viceroy of India, called The Times of India "the leading paper in Asia". In 1991 the
BBC ranked The Times of India among the world's six best newspapers.It is owned and
published by Bennett, Coleman & Co. Ltd., which is owned by the Sahu Jain family. In the
Brand Trust Report 2012 The Times of India was ranked 88th among India's most-trusted
brands. In 2017, however, the newspaper was ranked 355th.Having strength of more than 11000
employee, its revenue is exceeding $1.5 billion, it has the support of more than 25000 advertisers
and a vast audience spanning across the world.

Mission of Times of india

“Create & build brands with differentiated content to capture relevant audiences and market the
value of these to advertisers to help them sell and strengthen their brands”.
 LITERATURE REVIEW

LITERATURE REVIEW

S. TITLE OF THE AUTHOR VARIABLES RESEARCH FINDING

NO. PAPER METHODOLOG
Y

1. The Study of Consumer The most important

Behaviour with Special criteria come across in
Mrs. Ruchita Consumer Primary data , 114
Reference to Business this survey is
Ramani 1 , Mr Behaviour, respondents ,
Standard Newspaper. ‘Supplements’ of
Sagar Dhabade Marketing Descriptive
financial newspaper.
and Mrs. Vatsala Strategy.
Consumers see
Manjunath supplements of the
financial newspaper
while purchasing the
newspaper.
Supplement of
Newspaper plays most
important role in
selection of Newspaper
by consumer.

2. Impact of Newspaper The current study

Advertisement on focuses on the impact
Mohit Bansal Consumer Primary data, 250
Consumer Behavior of informational
Behavior, respondents,
And content on consumer
Content Exploratory
behavior. Its impact
Shubham Gupta Analysis,
can be assessed from
Impact of
the fact that
newspaper
advertisements with
advertisement.
more informational
content were found to
influence more
customers than
advertisements with
less informational
content.
3. Perception and As an evident from
Attitudes of Readers finding there is a link
towards Newspaper’s Subash Subedi Credibility, Primary data, 129 between the content of
credibility: Case Sharma., Readers, respondents, financial information
study of Business Dr.S.Ravikumar Financial
Descriptive published on stock
Standard and information
recommendations.
Economic Times

4. A study on consumer The Hindu newspaper

preference towards based on the reader‟s
V.YOGALAKSHMI Consumer Primary data,
opinion and analysis of
The Hindu
preference
Newspaper 198 respondents, the data. Most of the
consumers expressed
Exploratory dissatisfaction over the
number of
advertisement both
commercial and
cinema should be
taken by the publishers
to reduce the
advertisement
coverage and add more
sports news, IT news,
job opportunities etc.

5. A STUDY ON The Daily thanthi has

CUSTOMER been playing an
SATISFACTION A. MEHARAJ customer, Primary data, 60
important in the
TOWARDS DAILY BANU , R. MALINI quality, respondents,
communication
NEWSPAPER WITH , G. preferences department and
Exploratory
SPECIAL SREERANGAM and improvement of
REFERENCE TO satisfaction knowledge, it services
DAILY THANTHI IN
to the society is
TIRUCHIRAPPALLI
wonderful and
CITY
splendid.
6. PERCEPTION OF The manner in which
BRAND EQUITY OF the media buying
DAILY NYAGECHI Perception and Primary data, agencies perceive the
NEWSPAPERS BY MARY Brand equity
199 respondents, brand equity elements
KWAMBOKA
of the daily
MEDIA BUYING
Descriptive newspapers affect their
AGENCIES IN
NAIROBI, KENYA media buying
decisions. Emphasis is
therefore to avail data
that will guide the
media buyers in
making rational media
buying decisions.

7. A Study of Consumer There is phenomenal

Behaviour & Loyalty increase in the
Dr. Shaukat Ali Customer Primary data,
In Print Media – readership of news
satisfaction, paper due to difference
Challenges & 150 respondents,
Readership subscription schemes
strategic prescriptions
survey, Descriptive
with Special offered by the both
Content English as well as
reference to English,
analysis, News regional news papers &
Hindi, Marathi News
paper, Brand
Paper readers- substantial
promotion improvement in the
Mumbai
literacy rate.
Developing customer
loyalty & retaining
readership can be huge
challenge for the
managers of publishing
business. The problem
become more serious
because of variety of
choices the reader may
have today.
 REFERENCE

1) http://www.ibmrdjournal.com/index.php/ibmrd/article/download/52209
/42018
2) https://www.ripublication.com/gjfm-spl/gjfmv6n7_09.pdf
3) https://www.researchgate.net/publication/321387366_Perception_and_A
ttitudes_of_Readers_towards_Newspaper's_credibility_Case_study_of_
Business_Standard_and_Economic_Times
4) https://www.slideshare.net/yogalakshmimba/a-study-on-consumer-
preferenc
5) https://apjor.com/downloads/140520153.pdf
6) http://erepository.uonbi.ac.ke/bitstream/handle/11295/11927/Nyagechi-
Perception%20Of%20Brand%20Equity%20Of%20Daily%20Newspap
ers%20By%20Media%20Buying%20Agencies%20In%20Nairobi%2C
%20Kenya.pdf?sequence=3&isAllowed=y
7) https://www.abhinavjournal.com/images/Commerce_&_Management/A
pr12/9.pdf