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Centralization: The degree to which decision making is concentrated at a single point in the
organization (top-management). Pros: When making strategic decisions, the organization is under
threat, certain activities are done more efficiently.
Decentralization: Decision-making is widely dispersed within the organization.
Pros: Information can be processed quickly, decisions have input of specialists and/or employees,
motivates employees, avoid exceeding manager’s capacities and creates training opportunities.
Coordination: The process of integrating the objectives and activities of the separate units of an
organization in order to achieve organizational goals effectively. The larger/more complex the
organization, the more important coordination is. No coordination = no efficiency.
• Simple structure: low complexity, low formalization and authority is centralized in one single
person. (small business) dominant = Strategic apex (4.3)
• Machine bureaucracy: routines and formalized operating tasks, rules and regulations
(standardization!!), highly centralized. Dominant = Technostructure(4.5)
• Divisional structure: structure characterized by a set of self-contained, autonomous units
coordinated by a central headquarter. Dominant = Middle management(4.7)
• Professional bureaucracy: structural form, skilled professionals, high complexity,
decentralization and uses internalized professional standards. Dominant=Operating core(4.9
• Adhocracy: high horizontal and low vertical differentiation, low formalization, intensive
coordination and great flexibility and responsiveness. Dominant = support staff (4.11)
(Table 4.1, overview)
Another way to describe organizations, is to use metaphors (informal). We use something that is
familiar to us to describe the organization. Although it is powerful, it does not describe precisely and
detailed how the organization is organized.
Chapter 5 - Strategy
Early day’s assumptions of strategy: Nowadays changed by globalization and technologic innovation.
• The organization has goals towards which it strives.
• It moves towards its goals in a ‘rational’ manner.
• The organization transforms inputs to outputs.
• The organization’s environment is stable and rarely changes.
Strategy: The determination of the basic long-term goals and objectives of an enterprise, and the
adoption of courses of action and the allocation of resources necessary for carrying out these goals.
We consider strategy as being an imperative to structure. (Figure 5.2)
Strategy considers both means and ends, Goals only focus on ends.
Strategic decisions establish the general purpose and direction of the enterprise and the method by
which they will be achieved.
Levels of strategy
Corporate-level strategy: determines the roles that each business in the organization plays. Is used if
an organization is in more than one line of business.
Business-level strategy: those strategies adapted by business units of the organization. Is used to
determine how the company should compete in each of its business units.
Criticism: Chandler only looked at very large & successful business firms with high technology, and at
growth strategy to measure effectiveness. (Not at survival or profitability)
Defenders: Obtain and maintain stability and efficiency. Limited set of products directed at a narrow
market segment. Strive to prevent competitors from market share. Organizations are highly
formalized and centralized.
Analysers: Use knowledge to minimize risk and maximize profit. They copy/imitate innovations after
they have been proven by others. They must maintain efficient, can achieve economy of scale and
must respond to prospectors. Flexibility and stability are important.
Reactors: Residual strategy, they respond inappropriately, perform poorly and they don’t want to
make a clear strategy for the future.
Porter uses the term ‘stuck in the middle’ for companies that are unable to gain a competitive
advantage by one of various strategies. (Structural requirements Porter’s strategy: table 5.2)
B&G/M&S have in common: If strategy is determined it will be ineffective without a fitting structure.
Industry-structure relationships
Unique characteristics of an industry in which an organization operates determines the structure. For
example if an organization needs many resources they would most likely come to the decision to
decentralize. (Figure 5.8)
Clusters: No direction or control, each company concentrates on what it is good at. (Figure 5.11)
Strategic alliance: Two or more companies which cooperate in a venture by each contributing their
distinctive skill while maintaining their independence.
Chapter 6
Defining organisation size
- The organisation size is defined as the total number of employees.
- However, you have to consider full/part time employees and seasonal businesses.
Critics
There are multiple critics on the advocates theories.
1. Independent studies have shown, that there is only a size based impact in organisations that
are managed by professional managers.
2. Argyris states that traditional management theories lead to bureaucratic administration -->
more complicated structure --> "size may be related to structure, but you cannot say that it
causes it"
3. Aldrich found "several alternative and equally plausable interpretations"
- size is the result and not the reason for organisational structure
- technology defines the structure and structure rates the size
---> according to him, companies with a huge specialisation/formalisation HAVE to employ more
workers, than less structures firms
4. Hall and his research partners announced that "neither complexity nor formalization can be
implied from organizational size"
Conclusion
Size does not dictate all of an organization’s structure, but is important in predicting some
dimensions of structure which have widespread applicability.
With all these difficulties how can a company’s structure contribute to the efficient management of
large operations? The following structural solutions can be used to tackle the above stated
difficulties:
1. Divisionalisation. Divide company in divisions that have their own management and goals.
2. Outsourcing. Hire services of external companies.
3. Decentralization. Companies need to find a balance between decent- and centralization.
4. Structuring to facilitate change. The company should be more flexible to reduce bureaucracy.
5. Allocating responsibilities. When people are responsible they will make sure it gets done
right.
6. Physically separate the different types of work. Different areas of the company need different
approaches. By physically separating workplaces, optimum work and management
conditions may be applied. (Table 6.1)
There is a large set of structural options available to large companies and it is important for
companies to determine which the right one is. It is often best for large companies to become small-
that is, by dividing themselves intro units of such a size as to enable managers to understand their
operations of their area and to respond accordingly.
Downsizing
Downsizing may be defined as the planned elimination of jobs.
The following six reasons have been proposed as the benefits companies seek from downsizing:
Chapter 7: Technology
Technology refers to the information, equipment, techniques and processes required to transform
inputs into outputs in an organization. This influences an organization’s structure. No precise,
universal and generalized measure of technology.
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Conclusion
Technology can have a major influence on an organisation’s structure, especially in small
organizations. In larger organisations the impact of technology is not that concentrated. Nonetheless
those organisation units closest to the operating core are more likely to be influenced by technology.
There is a correlation between size and technology, an organisation has to reach a specific size to
choose between certain technology options. (7.4)
The processes/methods that transform inputs into outputs differ by degree of routineness.
- To get meaningful results from technological research you have to separate the
organizational level and the work-unit level.
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Introducing new IT programs may lead to changes in organizational structure. (Follows IT)
IT moderates the relationship between organizational functions and outcomes. (Moderator)
Chapter 8 Environment
Environment: everything outside an organization’s boundaries.
General environment: conditions that may have an impact on the organisation, but their relevance is
not particularly clear.
Specific environment: the part of the environment that is directly relevant to the organisation in
achieving its goals.
Domain, an organisation’s claim that it has staked out for itself with respect to products or services
offered and markets served.
The domain determines the company’s specific environment.
The enacted environment, the process in which the actual and perceived environments interact in
relation to environmental uncertainty. (> Stable or dynamic environment)
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Organic structures: flexible and adaptive, lateral communication, non-authority-based influence and
loosely defined responsibilities.
B&S: most effective structure is one that adjusts to the requirements of the environment, which
means using a mechanistic design in a stable, certain environment and an organic form in a turbulent
environment.
Lawrence and Lorsch argue that because of different interests and attitudes of managers of each
department it is often find to be difficult to see things the same way or to agree on integrated plans
of actions. Therefore: the degree of differentiation becomes a measure of complexity and indicates
more complications and a need to process information.
They perceived that parts of organisations deal with parts of the environment. An organisation’s
internal structure can differ for every division, reflecting the characteristics of the sub-environment
which it interacts with.
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1. Capacity (abundant or scarce); the degree to which an environment can support growth
2. Stability (dynamic or stable); the extent in which there is change in the environment
3. Environmental Complexity (simple or complex); the degree in which an environment is
concentrated on elements. Conclusions in > (Figure 8.3)
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