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COURSE OUTLINE

Course Title Business Communication 1


Credit 3
Area Management
Term Trimester I
The aim of Business Communication course is to provide students with the
communication in the business environment. There is a strong focus on the
communication in the business context and it's application to effective busin
Course Objective learning persuasive and appropriate verbal, non- verbal communication and
and cultures.

Lecture and Presentation focusing on theory of Business Communication


Case Study and application based tools focusing on applicatoin of Business
Pedagogy

Evaluation Criteria Session No. Criteria

Between 8- Midterm
12

After 20 End Term


Instructor Name Mobile No.
Prof. (Dr.) V 9810820316

Session Plan Session No. Topic

1 Introduction to Business
Communication

2 Communication in
Workplace

3 Using Technology to
improve business
communication
3 Using Technology to
improve business
communication

4 Verbal Communicaion

5 Verbal Communicaion

6 Non Verbal
Communication

7 Presentation Skills

8 Presentation Skills

9 Case Study

10 Written Communication
10 Written Communication

11 Written Communication

12 Written Communication

13 Book Review-1

14 Case Study

15 Book Review-2

16 Fundamentals of Report
Writing

17 Fundamentals of Report
Writing
18 Book Review-3

19 Book Review-4

20 Strategic Communication
in Digital Age
COURSE OUTLINE

tion course is to provide students with the skills and knowledge of


vironment. There is a strong focus on the understanding of theory of
ntext and it's application to effective business writing. The focus is on
ate verbal, non- verbal communication and interpersonal skills across teams

on theory of Business Communication


tools focusing on applicatoin of Business Communication in real life

Weightage Details

20% Syllabus till Session 10

40% Complete Syllabus


Email Id
vandana.sharma@jkbschool.org

Broad Content of Topic Details (Assignment/ Reading


Materials/ Reference)
Ch- Communication in the
Communication in the workpl workplace Pg 2- 16, Lesikar &
Flatley
Importance of Communication
Communication Process
Barriers to communication
Critical Thinking Exercise Case Discussion on Ex1, 2 & 3

Powerful tools for connecting


Ch- Achieving success through
effectively
effective BC, Pg 16-P 31, Bovee &
Thill
Public speaking skills Ch- other forms of BC Pg 409- 432,
Lesikar & Flatley
Informal Oral Communication
Meetings

JAM Session Topics to be chosen from current


Affairs/ BC

Mastering Listening Skills


Ch- communicating in Teams and
mastering listening & non verbal
communication, Pg 32- 53, Bovee
& Thill
Reading skills Book Review- Allotment of books

Designing and delivering oral


Ch- Designing and delivering Oral
presentations- 1
presentations, Pg 466- 485, Bovee
& Thill

Designing and delivering oral


Ch- Designing and delivering Oral
presentations-2
presentations, Pg 466- 485, Bovee
& Thill

Case Study Effective Business Case Discussion


communication

Three step writing Process Ch- Applying three step writing


process, Pg 86- 174, Bovee &Thill
Planning business messages
Writing business messages
Completing business
messages
Writing Emails Ch- Written Communication, Pg
180 242, Bovee &Thill

Writing Sales Letters Ch- Written Communication, Pg


180 242, Bovee &Thill

List of books will be shared with


the student in advance

Fight Viral with Viral: A Case


Study of Domino’s Pizza’s Crisis
Communication Strategies

List of books will be shared with


the student in advance

Short Report Writing-1 Ch- Fundamentals of Report


Writing, Lesikar and Petit

Short Report Writing-2


Ch- Fundamentals od Report
Writing, Pg 271- 301, Lesikar and
Petit
List of books will be shared with
the student in advance

List of books will be shared with


the student in advance

Ch- Strategic Communication in


Digital Age
1. The Fortune at the Bottom of the Pyramid by CA107:D122. K. Prahalad
2. How to Win Friends and Influence People by Dale Carnegie
1. Innovation starts from within. The book will help you leave behind the mental baggage and introduce yo
2. Master socializing skills.
3. Boost popularity.
4. Influence people to your way of thinking.
5. Boost your influence, prestige, and ability to get things done.
6. Expand business opportunities by getting new clients and customers
7. Increase earning power.
8. Improve sales expertise and negotiation skills.
9. Improvise problem-solving and people skills.
10. Make you a communication leader, an entertaining conversationalist.
11. Provide in-depth knowledge of psychological principles and their applicability in real life.
12. Boost motivation and leadership skills.
3. Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter
4. Corporate Chanakya
5. The 7 Habits of Highly Effective People by Stephen Covey
Habit 1: Be Proactive
Habit 2: Begin with the End in Mind
Habit 3: Put First Things First
Habit 4: Think Win-Win
Habit 5: Seek First to Understand, Then to be Understood
Habit 6: Synergize
Habit 7: Sharpen the Saw
6. Outliers by Malcolm Gladwell
Straight From the Gut
Connect the Dots
Beyond the MBA Hype: A Guide to Understanding and Surviving B-Schools
The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
Outliers
48 Laws of Power - Robert Greene & Joost Efflers
Think & Grow Rich - Napolean Hill
Blue Ocean Strategy - Kim & Mouborgne
I too had a dream - Verghese Kurien
Fooled by Randomness - Nasim Nicholas Talib
The Art of War - Sun Tzu
Winning By Jack Welch
Getting Things Done by David Allen
The Effective Executive by Peter F Drucker
Emotional Intelligence by Dan Goleman
Freakonomics
Who moved my cheese
The fortune at the bottom of the pyramid.
The black swan.
gage and introduce you to new thoughts, visions, and ambitions.

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