VICTORIA’S DOMESTIC

TOURISM PERFORMANCE
National Visitor Survey (NVS) Results (latest results for the year ending March 2019)

Domestic Visitors in Victoria (spend, visitors, nights and daytrips)

SPEND VISITORS NIGHTS DAYTRIPS DAYTRIPS

$15.5 b 27.8 m 79.0 m $5.9 b 59.7 m
+11.9% y/y +11.8% y/y +12.6% y/y +10.4% y/y +11.2% y/y

Domestic Overnight Visitors in Victoria (Melbourne vs Regional Victoria)

REGIONAL VICTORIA

$6.8 b +12.1% y/y

17.8 m +9.9% y/y

MELBOURNE

$8.7 b +11.7% y/y

10.8 m +13.6% y/y

Domestic Overnight Interstate and Intrastate Spend(a) and Visitors

INTERSTATE INTERSTATE INTRASTATE INTRASTATE

SPEND VISITORS SPEND VISITORS
$7.2 b 8.4 m $8.3 b 19.4 m
+7.0% y/y +10.6% y/y +16.4% y/y +12.4% y/y

Domestic Overnight Spend(b) in Victoria by Purpose

HOLIDAY VFR BUSINESS

$6.5 b $2.8 b $2.7 b
+3.1% y/y +15.1% y/y +24.1% y/y

Domestic Overnight Spend and Visitors – by Origin

QUEENSLAND
NORTHERN TERRITORY SPEND $1.3 b +1.1% 8%*
VISITORS 1.5 m +18.0% 5%*
SPEND $146 m +57.3% 1%*
VISITORS 103 k +37.8% 0.4%*

NEW SOUTH WALES

WESTERN AUSTRALIA
SPEND $3.6 b +11.6% 23%*
SPEND $745 m +29.3% 5%* VISITORS 4.2 m +9.2% 15%*
VISITORS 614 k +26.6% 2%*

ACT
SOUTH AUSTRALIA SPEND $289 m +43.7% 2%*
SPEND $785 m -13.1% 5%* VISITORS 379 k +24.0% 1%*
TASMANIA
VISITORS 1.1 m -0.5% 4%*
SPEND $361 m -22.4% 2%* VICTORIA
VISITORS 432 k -2.3% 2%*
SPEND $8.3 b +16.4% 54%*
VISITORS 19.4 m +12.4% 70%*

Improvements in the NVS methodology has resulted in a break in series. Please use caution when comparing 2019 results with
previous time periods and releases. For further information on methodology changes and impacts refer to the Tourism Research
Australia NVS Methodology.
(a) Regional expenditure model estimates (b) Destination only expenditure. Year-on-year growth noted.
* Denotes the origin market’s contribution to Victorian domestic overnight spend/visitation.
Source: NVS, Tourism Research Australia, Canberra, year ending March 2019, released 17 July 2019.
Base: Visitors aged 15+. Data correct at time of publishing. Next release: October 2019 (TBC).