We are more than a smartphone

brand: Xiaomi

In a bid to break the notion that it is just a smartphone

brand, Chinese electronics major Xiaomi has amplified its
products portfolio in categories like fitness and health,
smart home, smart travel and more -- using Artificial
Intelligence (AI) and Internet of Things (IoT)
technologies.

After gaining ground as the top selling brand in the

competitive Indian smartphone market, the company has
ventured into the smart home category in India, by
introducing air and water purifiers, projecttors, security
cameras, televisions and kitchen equipment, among
others.
"In 2014, we began working towards our mission of not
being recognised as just another smartphone company.
Along with our products in the smart home portfolio, we
are also venturing into the non-technology related
segments like luggage, shoes, apparel and more," Raghu
Reddy, Head, Category and Online sales, Xiaomi India
told IANS.
Expanding the "Mi Home" experience stores across the country,
the eight-year old company lets users try, experience and
provide feedback on the minimalist design philosophy-based
products that have been doing well in the international markets
and have the potential to do well in the Indian space as well.

"With our partner companies in the 'Mi Ecosystem', Xiaomi is

the largest IoT platform in the world," said Manu Kumar Jain,
Vice President, Xiaomi Global and Managing Director, Xiaomi
India.

The company has announced a new generation of Android TV

integrated 'Mi LED TVs' with voice assistance, Mi Air Purifier
2S and Mi Home Security Camera 360 with "talk-back" feature
at affordable prices.
"We aim to make everything inside the house a lot more
smarter. We put in a lot of efforts in ensuring that if we launch
something here, it is completely customised for India and that
takes up a lot of time based on customer requirements in the
country," Reddy added.

Xiaomi, along with over 200 partners that are part of the "Mi
Ecosystem," curates over 115 million activated devices in
segments across consumer lifestyle, smart home, travel, toys and
more.
Based on the users' feedback at the experience stores and social
networks, the company said it will keep customising products
for the Indian users.

"The opportunities of bringing in newer products are endless.

People wanted the Mi TV for long and we brought that in India
with voice support. People now want us to launch laptops," said
Reddy.

In September, Xiaomi refreshed its smartphone category and

launched budget friendly devices -- Redmi 6, Redmi 6A and
Redmi 6 Pro smartphone along with POCO F1 in the Rs 20,000-
Rs 30,000 price segment.

Started with the online-only strategy, Xiaomi is now

concentrating on stabilising its presence in offline retail as well.

At present, the company has four "Mi Home Experience Stores"

in Bengaluru, Chennai, Mumbai and Delhi and 36 "Mi Home"
stores across India.

With the purpose of strengthening its offline network further,

Xiaomi aims to open 100 "Mi Home" stores in 2018.