PIONEERS

OF THE
COFFEE
CULTURE
IN INDIA
OUROUR
PHILOSOPHY
PHILOSOPHY

DRIVE THE
DRIVE CHANNEL
THE CHANNEL
BUSINESS OFOF
BUSINESS GROWTH
GROWTH
WHERE
WHEREOUR
OURPARTNERS
PARTNERS
CO-EXIST & PROSPER.
CO-EXIST & PROSPER.
DEMAND FACTORS
DEMAND FACTORS

LargeLarge
share share
of young
of young
population
populationHigher levels
Higher levels
of disposable
of disposable
incomeincome
Increasing
Increasing
population of urban
population of urban
working professionals
working professionals
Changing
Changing
consumer
consumer
lifestyle
lifestyle

4 4
3 3
2 2
1 1

FACTORS FORFOR
FACTORS THETHE
GROWTH
GROWTH
OF THE INDUSTRY
OF THE INDUSTRY
PG02 PG02

INDIA AS AN
INDIA AS OPPORTUNITY
AN OPPORTUNITY

PER CAPITA COFFEECOFFEE

PER CAPITA CONSUMPTION
CONSUMPTION
(GRAMS PER YEAR)
(GRAMS PER YEAR)
India 110g per110g
India yearper year

Developed
Developed 8000g per yearper year
8000g
countries
countries
1000 2000
1000 3000
2000 4000
3000 5000
4000 6000
5000 7000
6000 8000
7000 9000
8000 9000

• 30% growth in per capita

• 30% growth coffee coffee
in per capita consumption,
consumption,
from 85g per
from year
85g pertoyear
110gtoper year.
110g per year.

• Huge•opportunity to grow
Huge opportunity toconsidering the consumption
grow considering the consumption
in the developed countries.
in the developed countries.

DOMESTIC COFFEECOFFEE
DOMESTIC CONSUMPTION
CONSUMPTION

165

165
153

153
(000MT)
(000MT)

145

145
137

137
129

129
122

122
115

115
108

108
102

102
95

95
90

90
85

85
80

80
75

75
70

70
68

68
64

64
60

60

2015

2016

2017 P
2000

2001
2000
2002
2001
2003
2002
2004
2003
2005
2004
2006
2005
2007
2006
2008
2007
2009
2008
2010
2009
2011
2010
2012
2011
2013
2012
2014
2013

2014

2015

2016

2017 P

• Domestic coffee coffee

• Domestic consumption growing
consumption at 6% CAGR
growing is impressive
at 6% CAGR is impressive
considering India isIndia
considering primarily a tea drinking
is primarily nation.nation.
a tea drinking

• Only •Barista offers offers

Only Barista an option to partner
an option with inwith
to partner the coffee segment
in the coffee segment
to encash these exciting
to encash trends.trends.
these exciting
 PG11 PG11

VALUES WE WE
VALUES SWEAR BY BY
SWEAR

LEADERSHIP
LEADERSHIP
1 1 LeadLead
withwith
ideas. Constantly.
ideas. Constantly.

INTEGRITY
INTEGRITY
2 2 Be transparent. No exceptions.
Be transparent. No exceptions.

RESPONSIVENESS
RESPONSIVENESS
3 3 Listen. Listen.
Listen. Listen.
Listen. Listen.

RESPONSIBILITY
RESPONSIBILITY
4 4 OwnOwn
things up. Always.
things up. Always.
PG10 PG10

WHY
WHY
SHOULD
SHOULD
YOUYOU
INVEST
INVEST

BRAND
BRAND
LINEAGE
LINEAGE
• Pioneer
• Pioneer
of the coffee
of the coffee
cultureculture
in Indiain India
• 18 glorified
• 18 glorified
years of
years
success
of success

SCALABILITY
SCALABILITY
• Ease •ofEase
storeofdevelopment
store development
• Expansion
• Expansion
to multiple
to multiple
stores stores
• E-Commerce
• E-Commerce
& delivery
& delivery

EASEEASE
OF OPERATIONS
OF OPERATIONS
• Easy •launch
Easy launch
and sustenance
and sustenance
• Active
• Active
tacticaltactical
supportsupport
• P&L optimization
• P&L optimization
supportsupport

BESTBEST
INVESTMENT
INVESTMENT
OPPORTUNITY
OPPORTUNITY
• Food•industry
Food industry
is growing
is growing
@ CAGR @ CAGR
of 10-12%
of 10-12%
YOY YOY
• Coffee
• Coffee
consumption
consumption
is growing
is growing
@14-15%@14-15%
in urbanin areas
urban areas
• Investment
• Investment
starting
starting
at 15 Lacs
at 15 Lacs
• Quick• payback
Quick payback
• Coffee
• Coffee
chain appeals
chain appeals
to audience
to audience
of all type
of all type
 PG03 PG03

SEGMENT
SEGMENT
SPLIT
SPLIT
- INDUSTRY
- INDUSTRY
293,950

293,950
FOOD SERVICE
FOOD SERVICE
MARKETMARKET
207,635

207,635

YR 2013YR 2013
YR 2016YR 2016
172,685

172,685

139,660

139,660
YR 2021YR
(P)2021 (P)
72,255

72,255
55,210

55,210

50,950

50,950
20,400

20,400

13,570

13,570
12,785

12,785

8,820

8,820
7,000

7,000
UNORGANISED
UNORGANISEDORGANISED
ORGANISED CHAIN CHAIN RESTAURANTS
RESTAURANTS
MARKET
MARKET STANDALONE
STANDALONE MARKET
MARKET IN HOTELS
IN HOTELS

CHAIN (FOOD
CHAIN SERVICE) MARKET
(FOOD SERVICE) MARKET
24,665

24,665

YR 2013YR 2013
YR 2016YR 2016
12,715

12,715

YR 2021YR
(P)2021 (P)
9,125

9,125
5,500

5,500

5,110

5,110
4,530

4,530
3,950

3,950
2,905

2,905

5402,880

2,880

7752,640

2,640
1,805

1,805
1,520

1,520

1,610

1,610

1,065

1,065

1155

1155
530

530
540
500

500

775
515

515

CAFE CAFEQSR QSR PCDR PCDR

ACDR ACDRFDR FDR PBCL PBCLFROZEN
FROZEN
DESSERT
DESSERT

• Coffee
• Coffee
consumption
consumption
in developed
in developed
countries
countries
is ~8 kg
isa~8
year
kg a year
while in
while
IndiainitIndia
is ~110
it is
gm~110
a year.
gm a year.

• Size of
• Size
the café
of the
chain
cafémarket
chain market
is estimated
is estimated
at INR at
1895
INRCrores
1895 Crores
in 2017,in 2017,
expected
expected
to growtoat
grow
a CAGR
at a CAGR
of ~10%,
of to
~10%,
reach
toINR
reach
2,905
INR Crores
2,905 Crores
by 2021.by 2021.
PG04 PG04

OPERATIONS
OPERATIONS
& SUPPORT
& SUPPORT

• Dedicated
• Dedicated
teamsteams
• Forward
• Forward
planning
planning

FoodFood
technology
technology
& software
& software
support
support

Products,
Products,
NPD NPD
& quality
& quality
support
support

Marketing
Marketing
& loyalty
& loyalty
support
support

Business
Business
planning
planning
& operations
& operations

HR &HR
training
& training
support
support

Supply
Supply
chainchain
support
support
 PG09 PG09

OUROUR
PRODUCTS
PRODUCTS
PG08 PG08

GEOGRAPHICAL FOOTPRINT
GEOGRAPHICAL FOOTPRINT

200+
200+ Stores*
Stores*

Franchise stores
Franchise stores 60
60
20
20 International stores
International stores

Domestic
Domestic International
International

N67N67

W45W45 E37E37

S31 S31

*Including the stores

*Including theunder
storesdevelopment
under development
 PG05 PG05

OUROUR
STORE FORMATS
STORE FORMATS
CAFÉCAFÉ

KIOSK
KIOSK

EXPRESS
EXPRESS
WHEN
YOU SHARE
SUCCESS,
IT GROWS.
- Hamdi Ulukaya

GET IN TOUCH WITH US :

franchise.support@barista.co.in
www.barista.co.in

Rajiv Khurana : 9899303032

Prateek Kapoor : 8860084667