Mainstreet Ontario Ohba 19august2019

Ontario Poll
Ontarians’ Opinions on Governments’

Role To Solve Potential Housing Crisis
19 August 2019
METHODOLOGY ABOUT MAINSTREET
The analysis in this report is based on results of With 20 years of political experience in all three
a survey conducted between August 6th and 7th, levels of government, President and CEO Quito
2019 among a sample of 1059 adults, 18 years Maggi is a respected commentator on international
of age or older, living in Ontario. The survey was public affairs.
conducted using automated telephone interviews
(Smart IVR). Respondents were interviewed on Differentiated by its large sample sizes, Mainstreet
landlines and cellular phones. Research has provided accurate snapshots of
public opinion, having predicted a majority NDP
The sampling frame was derived from both government in Alberta, and was the only polling firm
a national telephone directory compiled by to correctly predict a Liberal majority government
Mainstreet Research from various commercially in the 2015 federal election. Mainstreet also
available sources and random digit dialing. The accurately predicted the 2018 Ontario election and
part of the survey that dialed from the directory was the first to predict that a CAQ majority win in
was conducted as a stratified dial of the following the 2018 Quebec election. Mainstreet Research
regions; Toronto (also known as the 416 region), is a member of the World Association for Public
the Greater Toronto Area (also known as the 905 Opinion Research and meets international and
region), South Central Ontario, Southwestern Canadian publication standards.
Ontario, Eastern Ontario, and Northern Ontario. In
the case of random digit dials, respondents were CONTACT INFORMATION
asked the additional question of what region of In Ottawa:
the province they resided in. Quito Maggi, President
quito@mainstreetresearch.ca
The survey was conducted by Mainstreet Research
and was sponsored by the Ontario Home Builders’ In Toronto:
Association. Dr. Joseph Angolano, Vice President
joseph@mainstreetresearch.ca
The margin of error for this survey is +/- 3.01%
and is accurate 19 times out of 20. Find us online at:
www.mainstreetresearch.ca
(full methodology appears at the end of this twitter.com/MainStResearch
report) facebook.com/mainstreetresearch
ONTARIANS STRONGLY BELIEVE THAT GOVERNMENT SHOULD ACT TO PREVENT
HOUSING CRISIS
19 August 2019 (Ottawa, ON) – An overwhelming majority of Ontarians think that the
provincial government and the municipalities should do more to solve the housing
shortage in the province, a recent Mainstreet Research poll in Ontario has found.
The poll surveyed 1059 Ontarians between August 6th and 7th, 2019. The poll has a
margin of error of +/- 3.01% and is accurate 19 times out of 20.
“Ontarians in every region of the province are speaking clearly on this issue,” said
Quito Maggi, President and CEO of Mainstreet Research. “They are feeling the housing
shortage in the province and think that both Queen’s Park and municipal governments
should act to facilitate more housing supply both in terms of quantity and variety.”
A summary of findings from this survey are as follows:

• Just under 74% agree that more houses need to be built to prevent a housing
shortage crisis, with 45.8% strongly agreeing.
• 68.3% of those surveyed think that communities in Ontario will need to accept
new and different housing options.
• Just under two-thirds of respondents think that the provincial government and
the various municipalities in Ontario can do more to get more houses built more
quickly across the province
• 88% of Ontarians agree to some degree that owning a home should be accessible
to most Canadians, with 62.5% strongly agreeing.
“Owning a home is something that most Ontarians aspire to,” added Maggi. “They
recognize that a housing shortage is imminent and want the provincial and municipal
governments to find solutions to it, including providing options such as small houses
and laneway housing.”
-30-
For additional information or to arrange an interview, contact:

Dr. Joseph Angolano, 647-894-1552 - joseph@mainstreetresearch.ca
Do you think that more houses need to be built in order to
accommodate new Ontarians and to prevent a potential housing
crisis?
8.4%
5.9% 8.4%
5.9%
11.9%
11.9% 45.8%
45.8%
28%
28%
Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree Not Sure
Do you believe that communities in Ontario will need to accept

new and different housing options, such as laneway housing,
6-storey wood buildings, tiny homes?
8.4%
5.9% 10.4%
10.1%
11.9%
37.1%
45.8%
11.1%
28%
31.2%
Do you think the provincial government and the various
municipalities in Ontario can do more to get more houses built
more quickly across the province?
8.4%
5.9%
15.3%
11.9%
6.1%
45.8%
40%
12.6%
28%
25.9%
Do you believe that owning a home is something that should be

within the reach of most Canadians?
8.4%
3.7%
5.9% 2.8%
5.4%
11.9%
45.8%
25.5%
62.5%
28%
Breakout Tables
The provincial government’s own population projections indicate that over 2 million
more people will be making Ontario their home over the next 10 years. Do you think
that more houses need to be built in order to accommodate new Ontarians and to
prevent a potential housing crisis?
All Male Female 18-34 35-49 50-64 65+ Toronto GTA East South Central Southwest North
Strongly Agree 45.8% 48.5% 43.2% 49% 44.1% 37.8% 54.5% 59.1% 47% 40.9% 48.1% 34.2% 36.2%
Somewhat Agree 28% 24.4% 31.6% 28.6% 30.6% 31.6% 18.9% 22.2% 28.5% 33.8% 24% 31.7% 29%
Somewhat Disagree 11.9% 12% 11.7% 10.2% 14.2% 14.6% 7.5% 8.3% 10.7% 12.1% 12.9% 15.5% 16.5%
Strongly Disagree 5.9% 6.8% 5.1% 5.3% 5.7% 7% 5.5% 4.5% 6.4% 3.4% 5.5% 7.6% 9.3%
Not Sure 8.4% 8.4% 8.4% 6.9% 5.5% 9% 13.6% 6% 7.4% 9.8% 9.5% 11% 8.9%
Unweighted Frequency 1059 598 461 217 281 337 224 195 291 151 149 215 58
Weighted Frequency 1059 521 538 297 287 291 204 246 291 141 94 221 65
Do you believe that communities in Ontario will need to accept new and different
housing options, such as laneway housing, 6-storey wood buildings, tiny homes?
Strongly Agree 37.1% 35.3% 38.9% 42.2% 35.4% 37.9% 31.1% 54.4% 32% 30.1% 31.3% 31.3% 39.4%
Somewhat Agree 31.2% 30.1% 32.3% 27.3% 32.5% 29.9% 37.1% 21.3% 36.9% 35.2% 30% 32.4% 33%
Somewhat Disagree 11.1% 12.7% 9.6% 10.5% 12.1% 11.5% 10% 8.6% 12.4% 13.3% 16.2% 9.8% 7.3%
Strongly Disagree 10.1% 11.9% 8.4% 10.8% 11.6% 9% 8.7% 8.6% 9.3% 10.6% 11.4% 11.7% 11.3%
Not Sure 10.4% 10% 10.9% 9.1% 8.5% 11.7% 13.1% 7% 9.6% 10.9% 11.5% 15% 9.1%
Do you think the provincial government and the various municipalities in Ontario
can do more to get more houses built more quickly across the province?
Strongly Agree 40% 43.4% 36.8% 41% 36% 40.3% 43.5% 53.8% 41% 32.4% 37.5% 32.2% 32.2%
Somewhat Agree 25.9% 24.8% 26.9% 26.3% 24.1% 25.3% 28.4% 21.2% 28.6% 34.2% 24% 21.9% 30%
Somewhat Disagree 12.6% 11.9% 13.4% 12.1% 17.7% 12.3% 7.3% 6.3% 13.1% 13.2% 17.1% 16.0% 15.6%
Strongly Disagree 6.1% 7.3% 5% 4.5% 9.4% 6.5% 3.5% 3.5% 6.1% 7.0% 5.6% 7.7% 9.6%
Not Sure 15.3% 12.7% 17.9% 16.1% 12.8% 15.6% 17.2% 15% 11.6% 13.2% 15.9% 22% 12.9%
Do you believe that owning a home is something that should be within the reach of
most Canadians?
Strongly Agree 62.5% 62.4% 62.7% 65.5% 58.2% 59.8% 67.7% 60.4% 64% 64.6% 64.9% 58.8% 69.6%
Somewhat Agree 25.5% 24.4% 26.6% 23.2% 28.1% 27% 23.5% 27.0% 24.4% 22.7% 22% 29.6% 23%
Somewhat Disagree 5.4% 5.9% 4.9% 4.7% 5.9% 6.7% 4.1% 4.1% 4.7% 6.1% 6.9% 6.1% 7.4%
Strongly Disagree 2.8% 3.5% 2.1% 2.7% 2.7% 2.6% 3% 3.0% 2.5% 4.8% 2.8% 2.4% 0.0%
Not Sure 3.7% 3.7% 3.8% 3.8% 2.1% 3.9% 1.7% 6% 4.4% 1.8% 3.6% 3% 0.0%
Questionnaire
The provincial government’s own Somewhat disagree
population projections indicate Strongly disagree
that over 2 million more people Not Sure
will be making Ontario their
home over the next 10 years. Do you believe that owning a
home is something that should
Do you think that more houses be within the reach of most
need to be built in order to Canadians?
accommodate new Ontarians and Strongly agree
to prevent a potential housing Somewhat agree
crisis? Somewhat disagree
Strongly agree Strongly disagree
Somewhat agree Not Sure
Somewhat disagree
Strongly disagree What is your gender?
Not Sure Male
Female
Do you believe that communities
in Ontario will need to accept What is your age group?
new and different housing 18 to 34 years of age
options, such as laneway housing, 35 to 49 years of age
6-storey wood buildings, tiny 50 to 64 years of age
homes? 65 years of age or older
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Not Sure
Do you think the provincial

government and the various
municipalities in Ontario can do
more to get more houses built
more quickly across the province?
Strongly agree
Somewhat agree
Methodology
The analysis in this report is based on results of a survey conducted between August 6th and August
7th, 2019 among a sample of 1059 adults, 18 years of age or older, living in Ontario. The survey was
conducted using Interactive Voice Recording. Respondents were interviewed on both landlines and
cellular phones. The survey is intended to represent the voting population of Ontario.
The survey was conducted by Mainstreet Research and was sponsored by the Ontario Home Builders’
Association.
The sampling frame was derived from both a national telephone directory compiled by Mainstreet
Research from various commercially available sources and random digit dialing.The survey that
dialed from the directory was conducted as a stratified dial of the following regions: Toronto (also
known as the 416 region), the Greater Toronto Area (also known as the 905 region), South Central
Ontario, Southwestern Ontario, Eastern Ontario, and Northern Ontario. In the case of random digit
dials, respondents were asked the additional question of what region of the province they resided
in. In both cases, respondents were dialed at random.
At least two attempts were made to complete an interview at every sampled telephone number. The
calls were staggered over times of day and two days to maximize the chances of making contact with
a potential respondent. Interviewing was also spread as evenly as possible across the field period.
The questionnaire used in this survey is available in this report and online at www.mainstreetresearch.
ca. Questions are asked as they appear in the release document. If a question is asked of a subset of
the sample a descriptive note is added in parenthesis preceding the question.
The sample was weighted by population parameters from the Canada 2016 Census for adults 18
years of age or older in Canada. The population parameters used for weighting are age, gender, and
region.
The margin of error for this poll is +/- 3.01% at the 95% confidence level. Margins of error are higher
in each subsample.
The margins of error for each subsample is as following: Males: +/- 4.01%, Females: +/- 4.56%, 18-
34 age group: +/- 6.65%, 35-49 age group: +/- 5.85%, 50-64 age group: +/- 5.34%, 65+ age group:
+/- 6.55%.
In addition to sampling error, one should bear in mind that the wording of questions and practical
difficulties in conducting surveys can introduce error or bias into the findings of opinion polls.

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Ontario Poll

Ontarians’ Opinions on Governments’

A summary of findings from this survey are as follows:

For additional information or to arrange an interview, contact:

Do you believe that communities in Ontario will need to accept

Do you believe that owning a home is something that should be

Do you think the provincial

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