questionnaire

Consumer behaviour towards online purchasing of products

Demographic information :
Name:__________________ contact no: __________________ city: ____________________

Gender: male [ ] female [ ]

Age: below 18 yrs.[ ] 18-25 yrs.[ ] 26-35 yrs.[ ] 36-50 yrs.[ ] 50 yrs.above [ ]

Education : illiterate [ ] graduate [ ] post graduate [ ] doctorate [ ]

Occupation: student [ ] service [ ] buisness [ ] house wife [ ] others [ ]

Income per month :

Less than 5000 [ ] 5001-10000 [ ] 10001-15000 [ ] 15001-20000 [ ] 20001-25000 [ ]

25001-30000 [ ] 30001-35000 [ ] 35001-40000 [ ] 40001-45000 [ ] 45001-50000 [ ]
50001 & above [ ]

1) What do you like most about online purchasing ?

a) Convenience [ ]
b) Cheaper price / discounts [ ]
c) Saves time [ ]
d) Choices [ ]
e) Product comparisons [ ]
f) Superior selection / availability [ ]
2) how satiesfied you are with your experience of online marketing ?
a) highly satiesfied [ ]
b) satiesfied [ ]
c) neither satiesfied nor dissatiesfied [ ]
d) disatiesfied [ ]
e) highly dissatiefied [ ]
3) is online marketing – safe ?
a) depends on the store [ ]
b) safe [ ]
c) unsafe [ ]
4) frequency of purchasing in online ?
a) as needed [ ]
b) once a month [ ]
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Consumer behaviour towards online purchasing of products

c) once a week [ ]
d) once in few days [ ]
5) most frequently purchased category ?
a) electronics [ ]
b) clothing & fashion [ ]
c) books & media [ ]
d) accessories [ ]
e) home décor / furniture [ ]
f) others [ ]
6) what are the payments method generally you use for online products ?
a) credit card [ ]
b) debit card [ ]
c) net banking [ ]
d) cash on delivary (COD) [ ]
e) gift cards & promotional codes [ ]
7) have you faced problems while shopping online ?
a) no [ ]
b) yes [ ]
c) Cant say [ ]
8) Which of the following websites have you ever visited for online purchasing ?
a) E-bay [ ]
b) Snap deal [ ]
c) Amazon [ ]
d) Flipkart [ ]
e) Others [ ]
9) Do you feel that purchasing in online is better than direct purchasing in stores ?
a) Yes
b) No
c) Cant say
10) Which of these websites you prefer most for online purchasing ?
a) Flipkart [ ]
b) Amazon [ ]
c) Snapdeal [ ]
d) Myntra [ ]
e) Others [ ]
 How important are each of the following factors in keeping you from purchasing in online ?
1– highly disatiesfied ; 2 – disatiesfied ; 3 – neutral ; 4 – satiesfied ; 5 –highly satiesfied
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Consumer behaviour towards online purchasing of products

11) Time of delivary 1 [ ] 2[ ] 3[ ] 4[ ] 5 [ ]

12) Guaranty & warrenty 1 [ ] 2 [ ] 3 [ ] 4 [ ] 5 [ ]
13) Payment security 1[ ] 2 [ ] 3[ ] 4[ ] 5[ ]
14) Door delivary 1 [ ] 2 [ ] 3[ ] 4[ ] 5[ ]
15) Discounts & offers 1 [ ] 2 [ ] 3 [ ] 4 [ ] 5 [ ]
16) Quality of a product 1 [ ] 2 [ ] 3 [ ] 4 [ ] 5 [ ]
17) Price 1[ ] 2[ ] 3[ ] 4[ ] 5[ ]
18) Select an approximate maximum amount you would spend on a single online purchase:
a) less than rs. 250 [ ]
b) 250 – 500 [ ]
c) 500 – 1000 [ ]
d) 1000 – 5000 [ ]
e) 5000 – 10000 [ ]
f) 10000 & above [ ]
19) With whom do you purchase online ?
a) Alone [ ]
b) With friends [ ]
c) With family [ ]
d) With others [ ]

“ The one word which describes your online shopping experience “

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Sign : date :

Thank you for your participation …………….

 questionnaire
Consumer behaviour towards online purchasing of products