DAFTAR ISI

Halaman

ABSTRAK i

ABSTRACT ii

Kata Pengantar iii

Daftar Isi v

Daftar Tabel x

Daftar Gambar xiii

BAB I PENDAHULUAN

1.1 Latar Belakang Penelitian 1

1.2 Identifikasi dan Rumusan Masalah 7
1.3 Tujuan Penelitian 8
1.4 Kegunaan Penelitian 9

BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, DAN HIPOTESIS

2.1 Kajian Pustaka 10

2.1.1 Manajemen Operasi 10
2.1.2 Desain Barang dan Jasa 13
2.1.3 Pengembangan Produk 14
2.1.4 Inovasi Teknologi 16
2.1.4.1 Inovasi Produk versus Inovasi Proses 17
2.1.4.2 Inovasi Radikal versus Inovasi Incremental 17
2.1.5 Teori Penerimaan Teknologi Informasi pada Individu 18
2.1.6 Theory of Reasoned Action (TRA) 19
2.1.7 Theory of Planned Behavior (TPB) 20

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2.1.8 Technology Acceptance Model (TAM) 21
2.1.8.1 Perceived Usefulness 22
2.1.8.2 Perceived Enjoyment 23
2.1.8.3 Perceived Quality 24
2.1.8.4 Attitude 24
2.1.8.5 Intention 25
2.2 Review Penelitian Sebelumnya 25
2.2.1 Extending the Technology Acceptance Model to Mobile Telecommunication
Innovation: The Existence of Network Externalities 25
2.2.2 An Empirical Investigation of A Modified Technology Acceptance Model of
IPTV 26
2.2.3 Understanding User Acceptance of DMB in South Korea Using the Modified
Technology Acceptance Model 27
2.2.4 Predicting the Determinants of User’s Intentions for Using YouTube to Share
Video: Moderating Gender Effects 28
2.2.5 An Acceptance Model for An Internet Protocol Televison Service in Korea with
Prior Experience as A Moderator 29
2.2.6 Rekapitulasi Review Penelitian Sebelumnya 30
2.3 Kerangka Pemikiran 33
2.3.1 Hubungan antara Perceived Usefulness dan Perceived Quality 35
2.3.2 Hubungan antara Perceived Enjoyment dan Perceived Quality 36
2.3.3 Hubungan antara Perceived Usefulness dan Perceived Enjoyment 37
2.3.4 Hubungan Perceived Usefulness, Perceived Enjoyment, dan Perceived Quality
terhadap Attitude 38
2.3.4.1 Hubungan antara Perceived Usefulness dan Attitude 38
2.3.4.2 Hubungan antara Perceived Enjoyment dan Attitude 39
2.3.4.3 Hubungan antara Perceived Quality dan Attitude 39

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2.3.5 Hubungan antara Attitude dan Intention 39
2.3.6 Hubungan antara Perceived Usefulness dan Intention 40
2.3.7 Hubungan antara Perceived Enjoyment dan Intention 40
2.3.8 Model/Paradigma Penelitian 41
2.4 Hipotesis 41

BAB III METODE PENELITIAN

3.1 Metode Penelitian 43

3.2 Operasional Variabel 45
3.3 Sumber dan Cara Penentuan Data 47
3.3.1 Sumber Data 47
3.3.2 Populasi dan Sampel 47
3.3.3 Uji Validitas dan Reliabilitas 48
3.3.3.1 Uji Validitas Instrumen Penelitian 48
3.3.3.2 Uji Reliabilitas Instrumen Penelitian 50
3.4 Teknik Pengumpulan Data 51
3.5 Rancangan Analisis 52
3.5.1 Analisis Deskriptif 52
3.5.2 Analisis Verifikatif 56
3.5.2.1 Pemodelan Persamaan Struktur (Structural Equation Model) 56
3.5.2.2 Metode Analisis Covariance Based SEM (CB-SEM) 58

3.5.3 Uji Hipotesis 63

BAB IV HASIL PENELITIAN DAN PEMBAHASAN

4.1 Perkembangan Internet di Indonesia 66

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4.2 Internet TV 68

4.2.1 Internet TV di Indonesia 69

4.3 Penerimaan Layanan Internet TV pada Masyarakat Indonesia dengan Pendekatan

TAM 70

4.3.1 Karakteristik Responden 71

4.3.2 Perceived Usefulness 78

4.3.3 Perceived Enjoyment 83

4.3.4 Perceived Quality 88

4.3.5 Attitude 93

4.3.6 Intention 97

4.3.7 Hipotesis Deskriptif 101

4.4 Analisis Faktor Konfirmatori (Confirmatory Factor Analysis) 104

4.4.1 CFA Perceived Usefulness 104

4.4.2 CFA Perceived Enjoyment 105

4.4.3 CFA Perceived Quality 106

4.4.4 CFA Attitude 107

4.4.5 CFA Intention 108

4.5 Hasil Kajian Model secara Keseluruhan 109

4.6 Pengaruh Perceived Usefulness, Perceived Enjoyment, Perceived Quality

terhadap Attitude Secara Parsial dan Simultan 113

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4.6.1 Pengaruh Perceived Usefulness terhadap Attitude 114

4.6.2 Pengaruh Perceived Enjoyment terhadap Attitude 115

4.6.3 Pengaruh Perceived Quality terhadap Attitude 116

4.7 Pengaruh Perceived Usefulness dan Perceived Enjoyment terhadap Intention

Secara Parsial dan Simultan 118

4.7.1 Pengaruh Perceived Usefulness terhadap Intention 119

4.7.2 Pengaruh Perceived Enjoyment terhadap Intention 120

4.8 Pengaruh Perceived Usefulness, Perceived Enjoyment, dan Perceived Quality

terhadap Intention melalui Attitude Secara Simultan 122

4.9 Pembahasan 124

4.9.1 Pengaruh Perceived Usefulness, Perceived Enjoyment, Perceived Quality

terhadap Attitude Secara Parsial dan Simultan 124

4.9.2 Pengaruh Perceived Usefulness dan Perceived Enjoyment terhadap Intention

Secara Parsial dan Simultan 127

4.9.3 Pengaruh Perceived Usefulness, Perceived Enjoyment, dan Perceived Quality

terhadap Intention melalui Attitude Secara Simultan 128

BAB V KESIMPULAN DAN SARAN

5.1 Kesimpulan 131

5.2 Saran 132

DAFTAR PUSTAKA 134

LAMPIRAN

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 DAFTAR TABEL
Halaman

Tabel 1.1 Data Situs Penyedia Internet TV di Indonesia 5

Tabel 3.1 Operasional Variabel pada TAM Pengguna Internet TV 45
Tabel 3.2 Average Variance Extracted 49
Tabel 3.3 Analisis Reliabilitas 50
Tabel 3.4 Skala Kuesioner 52

Tabel 3.5 Kategorisasi pada Analisis Deskriptif 55

Tabel 3.6 Ringkasan Goodness of Fit 62

Tabel 4.1 Karakteristik berdasarkan Jenis Kelamin 72

Tabel 4.2 Karakteristik berdasarkan Rentang Usia 72
Tabel 4.3 Karakteristik berdasarkan Pendidikan 73
Tabel 4.4 Karakteristik berdasarkan Pekerjaan 74
Tabel 4.5 Karakteristik berdasarkan Lokasi 74
Tabel 4.6 Karakteristik berdasarkan Kesediaan dalam Penggunaan Internet TV 75
Tabel 4.7 Karakteristik berdasarkan Alat Mengakses Internet TV 76
Tabel 4.8 Karakteristik berdasarkan Frekuensi Mengakses Internet TV 77
Tabel 4.9 Indikator Fitur Channel TV 78
Tabel 4.10 Indikator Fitur Video on Demand 80
Tabel 4.11 Indikator Fitur Radio Online 81
Tabel 4.12 Rekapitulasi Skor Jawaban Responden Perceived Usefulness 81
Tabel 4.13 Indikator Menghibur 83
Tabel 4.14 Indikator Kepuasan Individu 84

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Tabel 4.15 Indikator Kemudahan 86
Tabel 4.16 Rekapitulasi Skor Jawaban Responden Perceived Enjoyment 86
Tabel 4.17 Indikator Kualitas Suara 88
Tabel 4.18 Indikator Kualitas Gambar 89
Tabel 4.19 Indikator Kecepatan Koneksi Suara 90
Tabel 4.20 Indikator Kecepatan Koneksi Gambar 91
Tabel 4.21 Rekapitulasi Skor Jawaban Responden Perceived Quality 91
Tabel 4.22 Indikator Penggunaan Internet TV 93
Tabel 4.23 Indikator Memilih Internet TV Dibandingkan Televisi 94
Tabel 4.24 Indikator Terkesan dengan Layanan Internet TV 95
Tabel 4.25 Rekapitulasi Skor Jawaban Responden Attitude 96
Tabel 4.26 Indikator Keinginan Berlangganan 97
Tabel 4.27 Indikator Kecenderungan Menggunakan Internet TV 98
Tabel 4.28 Indikator Rekomendasi pada Orang Lain 99
Tabel 4.29 Rekapitulasi Skor Jawaban Responden Intention 100
Tabel 4.30 Rekapitulasi Peringkat dan Kategori Tiap Variabel 102
Tabel 4.31 Regression Weights CFA Perceived Usefulness 104
Tabel 4.32 Regression Weights CFA Perceived Enjoyment 106
Tabel 4.33 Regression Weights CFA Perceived Quality 107

Tabel 4.34 Regression Weights CFA Attitude 108

Tabel 4.35 Regression Weights CFA Intention 109

Tabel 4.36 Kriteria Model Fit pada Hasil Uji Model secara Keseluruhan 110

Tabel 4.37 Rekapitulasi Koefisien dan T-Hitung pada Setiap Variabel 111

Tabel 4.38 Pengaruh Perceived Usefulness, Perceived Enjoyment, dan Perceived

Quality terhadap Attitude secara Simultan
114

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Tabel 4.39 Pengaruh Perceived Usefulness terhadap Attitude 115

Tabel 4.40 Pengaruh Perceived Enjoyment terhadap Attitude 116

Tabel 4.41 Pengaruh Perceived Quality terhadap Attitude 117

Tabel 4.42 Pengaruh Perceived Usefulness dan Perceived Enjoyment terhadap

Intention secara Simultan
118

Tabel 4.43 Pengaruh Perceived Usefulness terhadap Intention 120

Tabel 4.44 Pengaruh Perceived Enjoyment terhadap Intention 121

Tabel 4.45 Pengaruh Perceived Usefulness dan Perceived Enjoyment terhadap

Intention secara Simultan 123

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 DAFTAR GAMBAR
Halaman
Gambar 1.1 Pengguna Internet di Indonesia 2
Gambar 1.2 Data Bandwith di Asia Pasifik 6
Gambar 2.1 Langkah Pengembangan Produk 15
Gambar 2.2 Konsep Dasar pada Model Penerimaan User 18
Gambar 2.3 Theory of Reasoned Action (TRA) 20
Gambar 2.4 Theory of Planned Behavior 21
Gambar 2.5 Technology Acceptance Model 22
Gambar 2.6 Bagan Kerangka Pemikiran 34
Gambar 2.7 Paradigma Penelitian 41
Gambar 3.1 Garis Kontinum 54
Gambar 4.1 Nilai Skor Perceived Usefulness pada Garis Kontinum 82
Gambar 4.2 Nilai Skor Perceived Enjoyment pada Garis Kontinum 87
Gambar 4.3 Nilai Skor Perceived Quality pada Garis Kontinum 92
Gambar 4.4 Nilai Skor Attitude pada Garis Kontinum 96
Gambar 4.5 Nilai Skor Intention pada Garis Kontinum 100
Gambar 4.6 CFA Perceived Usefulness 104
Gambar 4.7 CFA Perceived Enjoyment 105
Gambar 4.8 CFA Perceived Quality 106
Gambar 4.9 CFA Attitude 107
Gambar 4.10 CFA Intention 108
Gambar 4.11 Hasil Pengujian Structural Equation Model secara Keseluruhan 110
Gambar 4.12 Model Struktural Hipotesis 2 113
Gambar 4.13 Model Struktural Pengaruh Perceived Usefulness terhadap Attitude 114

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Gambar 4.14 Model Struktural Pengaruh Perceived Enjoyment terhadap Attitude 115
Gambar 4.15 Model Struktural Pengaruh Perceived Quality terhadap Attitude 116
Gambar 4.16 Model Struktural Hipotesis 3 118
Gambar 4.17 Model Struktural Pengaruh Perceived Usefulness terhadap Intention119
Gambar 4.18 Model Struktural Pengaruh Perceived Enjoyment terhadap Intention120
Gambar 4.19 Model Struktural Hipotesis 4 122

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