NO

POVERTY

ZERO
HUNGER

170
GOOD HEALTH
AND WELL-BEING

QUALITY
EDUCATION

daily actions
GENDER
EQUALITY

CLEAN WATER
AND SANITATION

AFFORDABLE AND
CLEAN ENERGY

DECENT WORK AND

ECONOMIC GROWTH

To transform
INDUSTRY, INNOVATION
AND INFRASTRUCTURE

SUSTAINABLE CITIES
AND COMMUNITIES

RESPONSIBLE
CONSUMPTION
AND PRODUCTION

CLIMATE
ACTION

LIFE
BELOW WATER

LIFE
ON LAND

PEACE, JUSTICE
AND STRONG
INSTITUTIONS

PARTNERSHIPS
FOR THE GOALS
IF
 At birthday parties
Get everyone
offer the option
involved. Have
to donate money
a classroom do
to your chosen
regular outreach
charity in
day trips to areas
replacement
in need.
1 of a birthday gift. 2

Buy fair-trade Teach a skill or NO

products to support short course at a POVERTY
the sustainable community centre
trade system, (computer skills,
meaning employees building a resume,
are rewarded fairly preparing for job
for their work. 3 interviews). 4

Buy clothing or Sponsor a child Clean out your

other products from so they can have pantry. Fill a box
stores that donate access to food, with non-perishable
a portion of their education, foods and donate it
money to charities. and health. to a food bank.
5 6 7

Generate
discussion around
poverty. Write a
blog, or write an If possible, give to
article in a local every beggar on
newspaper. the street.
8
An apple, a bottle
of water, small
change or even just
Volunteer in a smile are better
homeless shelters. than not giving
Your time can be at all.
more valuable
than money.
9 10

1
YOU
 Spread the word.
The more ideas are Donate Provide food
spread to combat non-perishable for schools in
hunger, the more foods to charities. developing
people act. countries. When
1 2 there is lunch
available,
attendance
Support food increases, which
assistance programs. also means more
They provide over girls marry later
20 times more food and have smaller
than food banks, families.
food pantries and
soup kitchens. 3 4

ZERO If you employ

HUNGER workers on minimum
wage, help support
their other needs
Many emergency
like education for
food providers
their children, or
need specialized
housing supplies. 5
skills such as
accounting, social
media or writing
skills. Volunteer
your expertise once Keep a bag
Many hungry a week. of apples or tinned
people hesitate foods in the car for
to ask for help street beggars.
because of the
stigma and 6 7
shame of it.
Speak up about
misconceptions Read a book on
and educate others hunger. A greater Support local
about the realities understanding of its farmers by buying
of hungry persons. causes will better your food at
prepare you to farmer’s markets.
make a difference.
8 9 10

3
CARE
 Be more active.
Go for walks at Heart disease
Don’t smoke.
lunchtime or cycle remains the
to work. number 1 killer.
1 2 Educate yourself
on the causes and
symptoms of heart
Be part of increasing disease as well
awareness of, and as other Non-
Eat a healthy diet support for, mental Communicable
and drink a lot health ailments Diseases.
of water. such as depression,
substance abuse or
3 Alzheimer’s. 4 5

HIV/AIDS
Never stop is not over. Breastfeed.
learning. Protect yourself. It is natural and
Engaging in work Test yourself. the best source
or educational of nourishment
activities helps 6 for babies.
lift older people Breastfeeding
out of depression. protects infants
GOOD HEALTH
So, learn a new AND WELL-BEING from illnesses, has
language, adc\#iZgbWZcZÒih
read a lot, for children and it
set up a book club. WZcZÒihbdi]Zgh$

7 8

Make time
Get enough sleep. for yourself and
your friends.

9 10

5
ABOUT
 QUALITY
EDUCATION Teach your
Provide food
native language
at schools
to migrants in a
to increase
youth centre or
attendance.
elsewhere.
1 2

Educate your kids I]dlÒabhdgJL

about the power shows that are
of education, as educational as well
many don’t see the as entertaining
iVc\^WaZWZcZÒih$ for children.
3 4

Take education
outside the school Support charities
and keep it fun. that are working
Travel. Take kids in education in the
on day trips to the poorest parts
planetarium or of the world.
museums. 5 6

Donate books Share success

to public libraries stories, including In many countries,
or public schools stories that didn’t girls are pulled
in need. make the headlines. out of school early
in order to get
7 8 married.
Start conversations
that allow for
problems to be
openly discussed
Share your skills
and solutions
with the ones who
to be found.
need them.

9 10

7
THE
 Increase gender Communicate
representation in to media outlets
areas of leadership (advertising
in the workplace. companies, movie
production houses
1 and so on) about
the harmful impact
of portraying
Practice and women as inferior,
Encourage less intelligent
demonstrate
schools to provide and incompetent
to children equal
scholarships compared to their
decision-making
for girls. male counterparts.
processes at home.
2 3 4

Use mentoring and

coaching to help If you are a woman,
women build know your rights
i]Z^gXdcÒYZcXZ and stand up
and develop for them.
their careers.
5 6

GENDER
CV`ZÓZm^W^a^inVcY
EQUALITY
Make gender work-life balance
equality part a part of the
of training and company’s culture.
education.
Young people 7
should be
supported
in choosing jobs
that advance their
Gender equality Sponsor a girl child
future, regardless
starts at home. who needs
of their gender.
a role model.

8 9 10

9
FUTURE,
 Read a book Conserve,
on water. It will conserve, conserve.
increase your When ice-cubes
understanding of the are left over from a
impact water has in drink, don’t throw
societies, economies them away. Put
and our planet. 1 them into plants. 2

CLEAN WATER Donate to projects

Support
AND SANITATION that require funds for
digging boreholes,
organisations
installing pipes and
that give water
pumps, maintenance
to areas in need.
training to
3 communities etc. 4

Hold fundraising
Fix leaks at home.
days in schools on
A leaky faucet can
World Water Day
waste more than
and Toilet Day and
DZkZgÓjh]idm^X 11’000 litres
donate the money
chemicals such as per year.
to your chosen
paints, chemicals or
5 project. 6
medication down
the toilet. It pollutes
lakes and rivers
and causes health
problems in marine Wash your car
life and humans. at commercial
car washers who
recycle water.
7 8

Turn off the tap

Hire a “Green
when brushing your
Plumber” to reduce
teeth and
your water, energy
while soaping
and chemical use.
in the shower.
9 10

11
BE
Cover the pan with Turn off electronic
a lid. It reduces the equipment such as
Turn lights off in
amount of energy TVs and computers
rooms that aren’t
required to boil when going on
being used. When
water by 75%. holiday.
you switch your
1 2 lights off, even for
a few seconds, it
saves more energy
than it takes for the
light to start up,
regardless of the
;[ÒX^Zci]dbZ bulb type.
designs also
combine
ZcZg\nZ[ÒX^Zci 3
constructions,
appliances and
Use
lighting, such as
ZcZg\n#Z[ÒX^Zci Turn down the
solar water heating
lightbulbs and set thermostat and
and solar electricity.
your household Òaai]Z]djhZl^i]
appliances on carpets to keep the
low-energy warmth inside.
4 settings. 5 6

AFFORDABLE AND
CLEAN ENERGY
Support solar
EcanÒaai]Z`ZiiaZ
power projects for
to the amount of
schools, homes and
water needed.
d[ÒXZh$
7 8

Installing air- Seek advice and

conditioning? guidance on energy
Ask for solar air Z[ÒX^ZcXn^c]^hidg^X
conditioning. buildings.
9 10

13
THE
 Encourage Bring-
your-child-to-work Become
Day for youth to a micro-lender
see what a healthy and empower
work environment Support young people
looks like. international to become
campaigns to entrepreneurs.
1 2
end modern day
slavery, forced
labour, human
igV[ÒX`^c\VcY Provide stability.
forced marriages. Empower young
professionals to
grow into their
positions.
3 4

DECENT WORK AND

ECONOMIC GROWTH
Provide food
for low-earning
workers.

Provide incentives Provide reduced

for hard work. rates on quality
People respond health systems
to a reward and facilities for
system. employees.
6 7

Financially assist
Ensure safe Encourage more training and
working conditions. job opportunities development
for youth. programs for an
enhanced skillset.
8 9 10

15
CHANGE.
 INDUSTRY, INNOVATION
Fund projects
AND INFRASTRUCTURE
Host a small
that provide
event for people
infrastructure for
to donate their
basic needs.
unused, working
1 phones, and in turn
raise the awareness
about the lack of
infrastructure for
Hospitals, schools
communication
and clinics can
services that 1-1.5
host fundraising
Immerse yourself. billion people still
events for projects
Organise groups do not have.
developing health
to visit regions care infrastructure.
where basic needs 2 3
are missing. This
will broaden
Encourage
understanding and
sustainable
motivate people to Keep up to date
infrastructure with
act on it. with the latest
Z[ÒX^ZcigZhdjgXZh
technologies and
and environmentally
innovation.
friendly
4 technologies. 5 6

Invest in domestic
technology Don’t throw
development Make cities healthy. away, give away.
research and Turn empty roof Upgrading our
innovation in space on buildings electronic gadgets
developing into green roofs. is inevitable, but
countries. 7
They improve air often our gadgets
quality, insulation are still in good
by up to 25%, they working condition.
Employ more absorb sound, Pass on your old
hX^Zci^ÒX promote social working devices or
researchers and integration and recycle as certain
development more. parts can be
workers in the recovered.
industrial sector.
8 9 10

17
HELP
 Once a month
have a coffee with
Encourage children
a person who is
to make friends with
different from you,
kids from different
whether in race, Take your kids
cultures.
beliefs, culture or to the park and
1 age. 2 other communal
spaces and look for
opportunities to talk
to different people.
Learn to respect Learn about them.
all kinds of people Understand them.
who may do things
differently than you.

3 4

Travel the world

to learn about
different cultures.

Say Yes to
Read storybooks
increasing the
Sponsor a child to children that
minimum wage
to attend school. describe
of the lowest
all cultures.
earning people.
6 7 8

Build schools,
homes and Stop stereotypes.
d[ÒXZhidWZbdgZ Write a blog of
accommodating to short stories that
older persons breaks that way
and people of thinking.
with disabilities. 9 10

19
 TO END
POVERTY
Start a car-pooling
system online, Generate
internally in the awareness about
d[ÒXZ"dg^cVgZVh your city’s carbon
Advocate and
that don’t have footprint and ways
support the
access to reliable to improve it.
development
public transport. 1 2
of sport and
recreational spaces.
They help build
SUSTAINABLE CITIES
stronger, healthier,
AND COMMUNITIES
happier and safer
communities.

Research,
Use public
Reach out to encourage and
transport, city bikes
underprivileged raise awareness for
and other modes
areas. Integrate greater information
of environmentally
people of different transparency within
friendly transport.
class and ethnicity your community.
4 5
and include them
in decision-making
processes that
Provide reduced
involve them,
fees on public
including their living
Gather in small transport in
conditions, pollution
community groups cities that face
and so on.
to brainstorm ways the challenge of
to ensure safe and congestion.
6 7
accessible public
spaces especially
for women,
Educate yourself
children, elderly
on the cultural and
people and people
natural heritage As a company,
with disabilities.
of your area. Visit offer reduced fees
heritage sites and on city bicycle hire.
post about these in
a positive light. 8 9 10

21
 TO REDUCE
INEQUALITIES
 Don’t keep clothes
or other items you
are not using.
Arrange school
Donate them.
groups to spend 1
hour a week on the 1
beach, along lakes
or in parks to pick
up the litter and to RESPONSIBLE
Buy fruit that is
raise awareness on CONSUMPTION
in funny shapes
water pollution. AND PRODUCTION
and overripe,
and make
smoothies
out of them.
2 3

Partner with hotels

and restaurants
to fast track
leftover foods Recycle!
to charities that Eat local.
would otherwise be And support fair
thrown away. 4 5 trade associations
that support and
promote businesses
committed to the
Keep showers Buy sustainable
principles
h]dgi$:dcÉiÒaai]Z products including
of fair trade.
bath to the top. electronics,
Excessive use of toys, shampoo
water contributes to or seafood and
global water stress. organic groceries.
6 7 8

Do a cold wash.
Drink tap water
Warm water uses
when it is safe.
more energy.

9 10

23
 AND TO
TACKLE
CLIMATE
CHANGE.
 Compost food
scraps.

Drive less.
Walk, cycle, take Take re-useable
public transport bags to the store.
or car pool.

2 3

Maintain your car.

Air dry. Let your
Avoid driving in A well-maintained
hair and clothes dry
eZV`#]djgigV[ÒX$ car emits fewer
naturally.
toxic fumes.
4 5 6

Organise for your

school or company
Unplug TVs,
to plant new trees
computers and
every year. Trees
other electronics
give oxygen and
when not in use.
take in carbon
dioxide. 7 8

CLIMATE
ACTION
Only buy what you
Spread awareness
need. 20-50% of
about ways to stop
the food we buy
global warming.
ZcYhje^caVcYÒaa$
9 10

25
TOGETHER
 Start regularly
volunteering Don’t buy jewellery
in community and other items
groups to clean made from coral,
up a portion of the tortoise shells or
beach from litter if other marine life.
living nearby. 1 2

Support
Eat local
organisations that
sustainable food.
protect the oceans.

3 4

Use fewer plastic

LIFE
BELOW WATER
products, which
often ends up
in oceans causing
the death of
marine animals.
5

Inform yourself on Avoid buying

Respect laws ocean activities wild-caught,
related to by watching hVai#lViZgÒh]
dkZg#Òh]^c\$ educational DVDs for your home
and documentaries. aquarium.
6 7 8

Practice responsible
Only use the recreational
dishwasher and activities like
laundry machine WdVi^c\"Òh]^c\"
when full. snorkelling and
kayaking.
9 10

27
WE CAN
 Eat seasonal
LIFE
Avoid using ON LAND
produce. It
pesticides that end
tastes better, it is
up in rivers and
cheaper and it is
lakes, as they are
environmentally
harmful to wildlife.
friendly.
1 2

Never buy
Help fund projects products made
to rehabilitate from threatened
lands. or endangered
species.
3 4

Recycle used paper

and go paperless
When you go into
where possible.
stores, or when
you participate
5
in market
places, make
environmentally-
friendly choices Eat less meat. The
that are in favour production and
of our planet. distribution of meat
has a huge impact
on greenhouse gas
emissions.
6 7

Make your own

compost. It supports
biodiversity,
Participate in local Buy recycled
enriches the soil,
urban farming. products.
and reduces the
need for chemical
fertilizers. 8 9 10

29
TRANSFORM
Make your voice Participate in your
heard and vote country’s decision-
in your country’s making processes
elections in an informed
manner.
1 2

PEACE, JUSTICE Find value

AND STRONG Stop violence
INSTITUTIONS in different
against women.
demographics,
If you see it
thoughts and beliefs
happening,
for an inclusive
report it.
society.
3 4

Be passionate
about your country’s
Demonstrate
decisions, and
a peaceful
remain peaceful
environment
when standing up
at home.
for what you
5 believe in. 6

Read, write or
make a video to
Host or participate
stand up for peace.
in local community
events to get
7
to know one
another in safe
environments. This
Spend some time can be at sports
Volunteer at local
each week quietly events, barbeques,
anti-violence
gZÓZXi^c\dc]dl festivals and so on.
organisations
you would like to and outreach
relate to others. programmes.
8 9 10

31
 THE
WORLD.
 Encourage schools
to embrace
teamwork outside
the classrooms in
Look for synergies
local communities
and build stronger
and businesses.
multi-stakeholder 1
partnerships.
Share knowledge,
expertise,
technology and
ÒcVcX^VagZhdjgXZh$ Teach kids about
partnerships
Encourage
through sport.
corporate social
responsibility
2 3
towards projects
related to
sustainable
development
Collaborate with
in developing
organisations that
countries.
need funding in
an area you feel
strongly about.
4 5

Collaborate with
PARTNERSHIPS
Show the power
FOR THE GOALS
organisations in of partnerships
different countries through
who share the same documentaries on
goals that you success stories.
have.
6 7

Techno-experts: Practice teamwork

partner with at home. Share
8ZXaZVg"heZX^ÒX
projects that need activities among
and creative about
technological skills all family members
your social goals.
in developing and outside
countries. the family.
8 9 10

33
 NO ZERO GOOD HEALTH
POVERTY HUNGER AND WELL-BEING

QUALITY GENDER CLEAN WATER

EDUCATION EQUALITY AND SANITATION

AFFORDABLE AND DECENT WORK AND INDUSTRY, INNOVATION

CLEAN ENERGY ECONOMIC GROWTH AND INFRASTRUCTURE

34
 SUSTAINABLE CITIES RESPONSIBLE
AND COMMUNITIES CONSUMPTION
AND PRODUCTION

CLIMATE LIFE LIFE

ACTION BELOW WATER ON LAND

PEACE, JUSTICE PARTNERSHIPS

AND STRONG FOR THE GOALS
INSTITUTIONS

35
About the Sustainable Development Goals

Our planet is a beautiful place. We can easily forget how

much it has to offer because we are constantly being reminded
of the challenges we face daily, from inequalities to poverty
to climate change. If nothing changes to stop, prevent or
reverse these challenges, it will only get worse. That is why
the United Nations exists.

Everything we stand for is to create a brighter future for

every individual, where everyone can thrive and reach their
potential. We want to preserve the good that exists in people,
places and the planet and put an end to issues that takes
hope away from us. That is why world leaders came together
in 2015 and mobilised the 2030 Agenda: a set of 17 goals
for sustainable development.

36
This matters to each of us because we are all responsible
for being a part of the change. Our actions today affect our
children tomorrow. Everyone deserves a fair an equal chance
in life. Through the goals, we can reach far and wide because
the goals are universal, they leave no one behind. It’s also
important to understand that these goals are interconnected.
We cannot separate poverty from hunger, or education from
women’s empowerment and so on. If we can grasp that, we
are closer to understanding the needs that must be met, and
in turn we are closer to achieving the 17 goals. It’s time to give
back to the planet what the planet has given to us. It’s simple
and there is no cost.

Discover some of the simple actions you can take to stay

on the road to a prosperous planet.

Produced by the Perception Change Project

The Sustainable Development
Goals are humanity’s to-do list
for a sustainable planet, a clear
roadmap for a better future.

Peace, Rights and Well-Being