Table of Cont ent s

The Power Of Int ernet Video M arket ing

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Video M arket ing For Free Traffic 3
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Video M arket ing - The One They Come Back For 5
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3 M ain Reasons Why Video Advert ising Is Becoming … 7
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How To Sell M ore Wit h Video! 9
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Seven Fat al Errors in Online M arket ing Demos 10
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How To M ake An Effect ive Short Video Clip To M ark… 13
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3 Tips To Help Your Online Video M arket ing Beat Th… 15
 P age 1

T h e P o wer Of In t er n et Vi deo M a r k et i n g
You've probably seen TV shopping info ads. Even if you didn't end up
buying t he product advert ised on TV, you must admit t hat seeing a
demonst rat ion of t he product 's performance can be very persuasive and
can induce many TV shoppers t o part wit h t heir money.
Demo videos are t ruly powerful, and t he good news is, you can make use
of t his power in t he int ernet . You can market your company or product s
using int ernet videos.
Why Use Int ernet Videos for Int ernet M arket ing
Int ernet videos are fast becoming t he t rendy way of advert ising your
product s t o pot ent ial cust omers. All you need t o do is creat e a
demonst rat ion like t he infomercials you see on TV t hrough which you can
ext ol t he merit s of your product s, syst ems or services.
Int ernet video present at ions are more int erest ing
Int ernet videos are way bet t er t han mere t ext or graphic advert isement s.
Nowadays, consumers suffer from informat ion overload. The int ernet is
prolific in cont ent and t he int ernet user and consumer can hardly cat ch
up. They just glance over t it les, subt it les and some bit s and pieces of t he
paragraphs in bet ween. If your t ext fails t o hold t heir int erest , say
goodbye t o pot ent ial sales.
Int ernet video present at ions are bet t er because in a mat t er of a few
minut es, your cust omers can learn about your product s in a more
int erest ing and engaging manner. Videos are more dynamic t han t ext ads
and are t herefore more at t ent ion grabbing. They beat t ext ads because
your t arget consumer can see your product in act ion; t hey no longer have
t o imagine it .
Int ernet video present at ions are more convenient
Video host ing t echnologies are fairly advanced t o increase t he convenience
t o consumers and t herefore aid your int ernet market ing effort s. Video
st reaming, which allows consumers t o wat ch your video wit hout t he need
t o download t he mat erial, facilit at es hassle-free viewing.
Int ernet video host ing is becoming more affordable
M oreover, you don't have t o pay t hrough t he nose for video host ing
services t hat provide video st reaming support . Because of cont inuous
t echnological innovat ions and increasing compet it ion, t hese video host ing
solut ions have become much cheaper t han t hey used t o be.
Creat ive Video M arket ing Tips
 P age 2

Int ernet video present at ions are easily dist ribut ed

One ot her advant age of using int ernet video media for int ernet market ing
is t he exist ence of numerous video dist ribut ion channels where you can
post your videos for free. You can t ry YouTube, for inst ance, and reach
t he millions of visit ors t his video sharing sit e has. Exposure of t his
magnit ude has never been t his easy t o at t ain.
Some Tips t o Using Int ernet Video for Int ernet M arket ing
To t ake advant age of t he benefit s t o int ernet video market ing, you need
t o remember a few t hings. One, you should produce int ernet videos wit h
high image and audio qualit y. Two, you should keep your int ernet videos
short and simple - short because your t ypical int ernet viewer is in a hurry
or easily bored, and simple because you need t o be easily underst ood by
everyone.
Third, st ick t o t he highlight s in your int ernet video present at ion. Do not
overload your viewers wit h figures and st at ist ics. Select only t hose most
relevant and give a rundown only on t he key benefit s of your product s and
services. For addit ional det ails, you can always include your t ext and
graphic ads.
Finally, if you are post ing your video on a sit e ot her t han your own, be
sure t o direct your viewer t o your web sit e by providing your link.

Creat ive Video M arket ing Tips

 P age 3

Vi deo M a r k et i n g F o r F r ee T r a f f i c
Using video market ing t o drive t raffic t o your web sit e is an online
market ing st rat egy many small business owners and int ernet market ers
are beginning t o embrace, wit h much success. Having a t radit ional websit e
only allows you t o reach t hose people who first find your websit e.
However, combining video, social net working and some simple video
market ing t echniques can drive hordes of qualified visit ors t o your
websit e.
First , let 's forget t he silly videos you'll find all over YouTube of kids running
int o fences and demonst rat ing t he newest dance move. While t hat kind of
video can bring in hundreds of t housands of views, it won't bring t he
t arget ed t raffic you need.
Inst ead, consider making a video t ight ly t arget ed t owards your niche. A
real est at e agent might make a video int roducing herself and showcasing a
few of her available homes for sale. A night club might make a video
"commercial" wit h soundbit es from part ygoers. A soft ware developer might
make a video demonst rat ing his lat est applicat ion.
Because Google and ot her search engines are beginning t o give videos
host ed on sit es like YouTube preferent ial search engine ranking, it 's quit e
possible your video could end up on t he first page of search result s for
your t arget ed keyphrase. This is incredibly powerful and not t o be
overlooked, as t his is what will make your video market ing effort s well
wort h t he t ime you invest in t hem.
Consider t hat YouTube it self may not have a huge market of people
looking for videos on "Oakland real est at e." But if your video t it led
"Oakland Real Est at e" made t he first page of Google search result s
(again, due t o t he preferent ial search result s video is receiving in t he
search engines) you'd benefit from t he hundreds of people who search for
t hat t erm in Google seeing your video as t he #1 result and ,in t urn,
wat ching your clip.
Wit h t he preferent ial t reat ment videos are receiving in search result s, t he
quest ion t hen becomes, "How do I move people from wat ching my video on
YouTube t o act ually visit ing my websit e?"
This is simple. Bribe t hem, at t he end of your market ing video. What
follows are some ideas:
* Offer t hem somet hing for free at your sit e (a consult at ion, a report , free
drink, demo version, M P3 download, et c.)
Creat ive Video M arket ing Tips
 P age 4

* Poll t hem or ask t hem a quest ion t hey need visit your sit e t o answer.
People love t o give t heir opinion. You can combine wit h t he free offer,
above, by giving t hem t he freebie upon complet ion of t he poll or quest ion.
This is invaluable for market research.
* Leave 'em hanging. Don't t ell t he whole st ory on your YouTube host ed
video - inst ead, t ell t hem just enough t o incit e curiosit y. Then, inst ruct
t hem t o visit your sit e for t he complet e st ory or answer.
Each of t hese ideas are int ent ionally broad can be focused indefinit ely and
molded t o fit your t arget market .
The key here is cat ching your audience while t hey're hot ; direct ly aft er
having wat ched our video and giving t hem a reason t o cont inue on t o your
websit e. The t rut h is t hat if you don't , most will simply click t hrough t o
anot her video or search result . Capit alize on t heir at t ent ion and t ell t hem
where t o go and what t o do next - you'll be surprised at how many will
comply!
Even if you're no Spieldberg (I know I'm not ) you can produce t raffic
sucking videos wit h t hese simple met hods.

Creat ive Video M arket ing Tips

 P age 5

Vi deo M a r k et i n g - T h e On e T h ey Co me Ba c k F o r
I was sent a link recent ly t o a video t hat was powerful in t he way it
present ed t he idea of going t he ext ra mile for cust omer in ways t hat were
easy, but unexpect ed. I left t he viewing of t he video inspired and want ing
t o find new ways t o make my own businesses bet t er.
While I was inspired by t he video and would willingly send anyone t o t he
sit e I also discovered t his video t o be a video market ing st rat egy for a
series of inspiring books and mot ivat ional downloads.
The video was t he market ing t ool. It was emot ive, challenging and
powerful, but it was also designed t o BE t he selling t ool for t he affiliat ed
product s. Test imonial aft er t est imonial locat ed aft er t he viewing of t he
video indicat ed t his series was an excellent resource and empowered
employees t o find job sat isfact ion in serving cust omers well.
I t hink t he reason I was so t aken wit h t he approach was t hat it was
vast ly different from most video market ing st rat egies.
In most cases t he video present ed is a sales t ool t elling you why t he
available product s are just what you need. The videos will provide t he
t est imonials and bit s of det ails t hat leave you wit h part ial answers t o
t hought provoking quest ions.
These are key element s in video market ing and t hey are effect ive, but t he
novel approach t o giving you a complet e and mot ivat ional video download
was unexpect ed.
Here's why I believe t his approach works. The emot ive video does not
act ively sell a product or service. Because t his is t rue t here is no
pressure, just t he emot ional connect ions associat ed wit h t he viewing.
Once t he video is over t he viewer will t hink of ot hers t hat would benefit
from viewing t his feel good mot ivat ional video.
The soft sell of t he video is lit erally making it possible for an incredible
number of pot ent ial buyers t o visit t he sit e and find encouragement .
Even if t hey have no int erest in buying t he product t hey will likely keep
t he link handy t o share wit h ot hers over t he long-t erm and I'm pret t y
cert ain t here will be some of t hose t hat find t he mot ivat ional mat erial a
st rong enough reason t o make a purchase.

Creat ive Video M arket ing Tips

 P age 6

What 's more is t hat t he video is essent ially t imeless. The end product
could change from t ime t o t ime, but t he video remains t he cornerst one of
t he market ing plan. And because so many will forward a link t o business
associat es, family and friends t he end result is a posit ive experience even
aft er t he viewer underst and t here is a no-obligat ion set of product s t hat
can be purchased following t he viewing.
This is a great example of giving more t han you have t o, and by doing so
you end up wit h improved t raffic and a higher conversion rat e.
I t hink part of t he problem wit h most sales videos is t hat t hey oft en breed
dist rust from t he beginning. M ost people see t he sales pit ch and wat ch for
t he angle t hey know is coming. This secondary t ype of market ing approach
t akes t hem off guard it is a simple st raight forward st ory t hat t urns out t o
be t rue, emot ional, mot ivat ing and inspirat ional. And t hat st ory t ies very
specifically int o t he product being sold, but in t he end t he video st ands on
it s own merit .

Creat ive Video M arket ing Tips

 P age 7

3 M a i n R ea s o n s W h y Vi deo Adver t i s i n g Is
Bec o mi n g M o r e P o pu l a r
Video advert ising is t he new way t o get t he message out about your
business, services or product s. Here are t he t hree main reasons why video
advert ising is current ly one of t he most popular int ernet market ing
met hods.
Wit h increasing access t o broadband connect ion, online video st reaming as
a form of advert isement is becoming increasingly popular. Different t ypes
of videos abound in t he int ernet - video emails, video inst ant messages,
video broadcast s, and video blogs.
The idea is t o creat e videos t hat could put out effect ive advert isement s
wit hout alienat ing viewers who have not yet jumped int o t he online
advert isement viewing bandwagon. Int ernet video blogging sit es like
YouTube get millions of hit s a day so companies are beginning t o consider
every possible way t o get t hese people who visit t hese video blogging
sit es t o buy t heir product s or avail of t heir services.
There are a lot of reasons why video advert ising is becoming increasingly
popular; here are some of t hese reasons.
Reason 1: Wide Coverage and Reach
Wit h video advert ising, you will be able t o reach different people, young or
old, male or female. Your advert ising will reach millions of people,
regardless of t heir age, sex, and race.
Thousands of websit es generat e int erest from people worldwide. People,
especially t he younger generat ion, are cut t ing off on t heir ot her pursuit s
t o give t ime t o online social net works like M ySpace and YouTube. YouTube
alone has millions of viewers daily.
This opens a whole worldwide market for every business. It is no wonder
why an est imat ed $400 million was spent for video advert ising in 2006
alone. This figure is expect ed t o increase in t he coming years. Wit h t he
majorit y of int ernet users preferring t o purchase product s online, more
and more videos are creat ed each year in response.
Reason 2: Videos Get t he M essage Across
Video messaging uses t he audio-visual approach, so it 's more effect ive in
get t ing any message across. People would generally respond more t o bot h
visual and audio st imulat ion.

Creat ive Video M arket ing Tips

 P age 8

If your video capt ures your viewer's int erest , you could expect a call, an
order, or a hit on your sit e. Scient ifically, it has been proven t hat t he
probabilit y of people remembering any message is higher if t he message
was received t hrough bot h sight and hearing.
Video messaging is a form of a personal communicat ion t o your t arget
market . You can creat e all kinds of videos and send t hem via email or post
t hem on your websit es. You can creat e video inst ant messages, emails or
blogs. It depends on what form of video market ing would be most effect ive
for you.
Reason 3: Relat ively Inexpensive
Online video advert ising is not expensive. It is cheap yet it works. It
means good business and more profit . It is cheaper t han print ads or TV
ads. You spend lit t le for t he worldwide market . You don't need t o have
millions of dollars just so you can launch an effect ive and compet it ive video
advert isement . This levels t he playing field for home-based e-business
owners like you.
Virt ually all kinds of businesses can creat e t heir own online video
advert isement s, upload t hese videos on YouTube, and embed t he st reams
int o t heir own websit es. In an inst ant , wit hout even paying for a million
dollar wort h of video ad, small businesses can have video st reaming and
market t o millions of users worldwide.

Creat ive Video M arket ing Tips

 P age 9

H o w T o Sel l M o r e W i t h Vi deo !
The Web is no longer just linking informat ion and digit al t ext . Inst ead Web
2.0 is about linking people... People sharing, t rading, and collaborat ing
t oget her, and video has proven t ime and again t o deliver best on t his
pot ent ial whenever you're selling a product on t he net !
M ore and more people are selling over t he Int ernet . The market is dense,
opaque and t oo broad. Nowadays get t ing at t ent ion from pot ent ial
prospect s has become a Herculean endeavor. The market ing arena in t he
new wave of web 2.0 is dominat ed more and more by Video. Video will fully
embrace online market ing as never before.
What t he majorit y of Int ernet M arket ers have overlooked over t he years,
is t hat people want t o be ent ert ained, as opposed t o reading long sales
pages as t hey used t o, not knowing in advance what was in it for t hem.
This is why people like t o scan sales pages from t op t o bot t om wit hout
even reading t he first line... The consequences ? The Int ernet M arket ers
miss lot s of opport unit ies simply because people didn't read t his kind of
sales page closely enough.
A good int roduct ional video can highlight t he benefit s of t he sales page
and showcasing key feat ure bullet point s and benefit bullet point s. It 's a
st art ing point . Get t ing t he prospect hooked and ent iced t o read more is
what a market er's good sales page should do. A good headline may
cert ainly make a sale, but it s no mat ch for video!
The power of video can be summed up by t he mot t o, "A pict ure is wort h a
t housand words." What t his means is t hat video images can express t hose
concept s and t hat knowledge t hat are difficult t o explain in words. Videos
have a power t o speak direct ly t o your subconscious. Also bear in mind
t hat pict ures and sound are more vivid and t end t o st ick a lit t le bit longer
in t he brain, t han writ t en t ext . So once t he reader is already immersed in
t he subject line, he will dig furt her in t he det ails t o see what 's in for him.
This way you're sure t o make a good pit ch!
The t rick about videos is t o add t ast e wit h humor, ent ert ainment ,
cont roversy, and educat ional value t o capt ure t he imaginat ion and t he
fant asy of your readers. Wit h video you can sell t hem t he sizzle as well as
t he st eak! We all know t he viral pot ent ial of videos right ?... Add t o t hat
t hese ingredient s and you have a sales page on st eroids t hat 's sure t o
st ick for a while in t he mind of your readers! Int eract ivit y - t he appeal t o
t he sensat ions and emot ions of your prospect s - is t he buzzword of video
market ing!
Creat ive Video M arket ing Tips
 P age 10

Seven F a t a l Er r o r s i n On l i n e M a r k et i n g Demo s
When port raying a new or upgraded product line, t oo many companies get
caught up in meaningless impressive-looking images t hat fail t o t ell t heir
st ory; or, t hey hide t he product st ory among over-long corporat e "web
infomercials." These are just t wo of t he mist akes t hat can doom an online
market ing demo t o t he annals of ineffect ive market ing art ifact s.
The most import ant online market ing quest ion is "Have I made my
product s easy t o buy?" Among t he t hings t o consider when answering t his
quest ion is whet her t he product 's feat ures and benefit s are easy t o
underst and.
One great way t o ensure t his is t o creat e an online market ing demo using
Flash or Video. M arket ing demos are at t ent ion-get t ing, cost effect ive and
if done right , powerful sales t ools. But , it can be so t empt ing t o
concent rat e on t he sizzle t hat many companies forget t he st eak. Here are
some fallacies about online Flash or Video market ing demos.
1. Silent M ovies
They are hard t o follow and t here is no evidence t o suggest t hat silent
movies are making a comeback. Soft ware product demos wit h complex
int erface screens, complet e wit h cursors t hat point in several direct ions
and screens t hat change wit hout explanat ion, are confusing, and may
suggest t o your user t hat t he product is harder t o use t han it really is.
Spend t he money t o add audio.
2. Over-long demo
Approximat ely 3 minut es is about right : anyt hing more runs t he risk of
losing t he visit or's int erest ...regardless of how engaging t he demo may be.
This will give t ime for a 1.5-minut e "market ing pit ch" and an equal amount
of t ime for screen shot s. Remember, t he purpose of t his demo is simply t o
capt ure t he cust omer's at t ent ion. This is not a t ut orial, which can run up
t o 5 minut es in lengt h and demonst rat e an import ant funct ion in some
dept h. The goal is t o help t he cust omer focus his/her at t ent ion on what
you have t o offer. The websit e can be loaded wit h addit ional informat ion
and whit e papers. This demo will set t he st age for a purchase. Then you
can guide t he viewer t o more informat ion.
3. Hide t he Product Pricing

Creat ive Video M arket ing Tips

 P age 11

Don't make cust omer search for pricing; make sure it is shown right aft er
t he demo ends. And, end t he demo next t o a "buy now" or "more
informat ion" but t on. If you don't have confidence in your pricing, t hen you
have a bigger problem t han websit e design. Aft er invest ing t he t ime t o
wat ch t he demo t he viewer want s t o know, "Ok, what will t his cost ?" If
you hide your pricing, it becomes a focus of at t ent ion-and a negat ive one
at t hat .
4. One-way communique' (forget t ing t o collect sales leads).
One of t he reasons for creat ing a demo is t o capt ure t he at t ent ion of
viewers browsing a sit e. If t hey are int erest ed in viewing product demo,
you will know somet hing import ant about t hem. Once you have t heir email
address, you can request permission t o send t hem a t arget ed newslet t er,
specific informat ion or a special discount . If t hey give you permission, you
have t aken t he first st ep in opening a valuable dialogue wit h t hem.
5. Ost ent at ious graphics
Websit e visit ors have passed t he st age of being impressed wit h animat ion
for it s own sake. When websit e design was in it s infancy, everyone was
t hrilled wit h t he not ion t hat t hey could have animat ions t hat flashed and
icons t hat spun around. That quickly went away when people realized t hat
t hey wast ed precious download t ime. Use t he same rule for demos. A
splash screen t hat booms out t he name of t he product t o great fanfare is
a wast e of t ime and money. Animat ed splash screens can be used
effect ively, but many t imes t hey are grat uit ous and/or meaningless.
6. Full front al corporat e bio
Cust omers need t o know t hat t he company is reliable, and has a qualit y
product . This should be done on t he websit e in t he main, and not in a 3
minut e present at ion. Don't spend valuable demo t ime on lot s of corporat e
informat ion. If viewers are int erest ed, t hey can find it on your websit e.
Honest ly evaluat e whet her t he informat ion you include will make your
product more saleable.
7. Reinvent cont ent (Repurpose demos in a hundred different ways t o
make it a more wort hwhile invest ment ).

Creat ive Video M arket ing Tips

 P age 12

A demo can be repurposed in a hundred different ways t o make it a more

wort hwhile invest ment , yet so many companies ignore t his benefit . When
writ ing demo script s, t hink about t he different audiences you can t arget
wit h small changes. You can t ake t he same script and add a sect ion t hat
t arget s resellers. Wit h a change t o some of t he graphics, you have a demo
t hat will be useful for t he next annual business meet ing. A few different
changes and it 's useful for t he company's int ernat ional market . When you
creat e several versions at once, t he cost of t he changes is minimal.

Creat ive Video M arket ing Tips

 P age 13

H o w T o M a k e An Ef f ec t i ve Sh o r t Vi deo Cl i p T o
M a r k et Yo u r Bu s i n es s On l i n e
There are millions of short video clips on t he web, eit her produced by
professionals or amat eurs for sharing t hrough various video sharing sit es
such as YouTube and Google video. The amat eurs publish t heir video clips
for fun and ent ert ainment . Whereas, t he professionals produce and publish
t hem in order t o drive t raffic t o t heir web sit es and sell more of t heir
product s or services. Int ernet market ing t hrough video publishing is in
booming t rend recent years and it has become on of t he online market ing
vehicle t o drive t raffic t o websit es.
Besides t he art icle market ing, video market ing is anot her online market ing
t echnique t hat can drive t ons of t raffic at low cost . In fact , many of video
sharing sit es allow you t o publish your video clips for free. Hence, you
should not ignore t his effect ive market ing t echnique, inst ead you should
learn how t o t ake advant age of t his video opport unit y for t he sake of your
own market ing object ives and goals t o drive int ernet t raffic t o your
websit e. Here are some not es on how t o use short video clips t o promot e
your business online:
1. Video clips should be short & focus
Int ernet is full of informat ion and most int ernet users have not enough
t ime t o scan and read all, t hey will select ively choose t he one t hat most
likely is what t hey are looking for and visit t he websit e. Hence your video
clip should be short , about 2-3 minut es and st raight t o t he point s t o keep
t he int ernet surfers' int erest .
2. An At t ract ive Visual Scheme
Colour scheme, background, mot ion graphic and font are import ant
element s t hat can crease sense of bot h cont inuit y and corporat e ident it y.
You video clip should project a const ent image of your company, product s
or services.
3. Soundt rack is everyt hing
Effect ive video clip t hat draw at t ent ion combines vision and sound effect s
for a perfect synergy. Add in sound wit h narrat ors t hat st ress on
keywords and graphics t o delivery your market ing message t o your
visit ors. A good cont rol of narrat ors wit h slogans and buzzwords will help
t o increase t he emot ional feel on your visit ors and keep your visit ors
int erest t o your product s/services.
4. Ensure Your Video Clips Are Int ernet Friendly
Creat ive Video M arket ing Tips
 P age 14

If your video clip t akes long t ime t o load, you probably will lose t he
int erest of your visit ors. M ost video files are in AVI format which normally
have larger file size and will t ake long t ime t o load. Hence, you should
convert it t o a format t hat has small in file size and a short long t ime; t he
common int ernet friendly format is Flash format .
5. Get Your Video Clips Dist ribut ed On Int ernet
If you websit e is new or have low PR, most probably int ernet surfers won't
find your websit e from t he search engines. If you just publish your video
clip at your own websit e, it will not drive any int ernet t raffic t o you. The
more people wat ch your video clips, t he more t raffic will be flow in t o you
websit e. Hence, get your video clips dist ribut ed across t he int ernet by
submit t ing t hem t o as many video sharing sit es as possible. Publishers,
blogs and ot her websit es may download your video clips and republish
t hem t o websit es; you will get more exposure and redirect more int ernet
t raffic t o your websit e.
In Summary
Video market ing is one t he popular int ernet market ing t ools t hat delivery
t remendous result . You should get st art t o learn how t o t ake advant age
of t his video opport unit y for t he sake of your own market ing object ives
and goals t o drive int ernet t raffic t o your websit e.

Creat ive Video M arket ing Tips

 P age 15

3 T i ps T o H el p Yo u r On l i n e Vi deo M a r k et i n g Bea t
T h e Co mpet i t i o n
Got a new business product but don't know where t o st art ? Video
market ing just might be for you. This art icle discusses video market ing, it s
advant ages and a short guide on how t o make a video perfect for any
market ing campaign.
There are a lot of ways t hrough which you can market your product s and
your services. Among t hese met hods, t he most cost -effect ive means is
perhaps t he int ernet . Through t he int ernet , you can come up wit h every
market ing campaign possible. The int ernet is so flexible and vast t hat wit h
t he right moves, it can help your business become more popular and more
prominent . That being said, let me int roduce you t o t he lat est t rend and
possibly t he most effect ive of all online market ing st rat egies: video
market ing.
--- Video M arket ing ---
Video market ing just might be t he hot t est t rend t o dat e in t he market ing
field. The t ime for t elling t hrough t ext market ing copy has passed.
Inst ead, it 's now t ime for showing and demonst rat ing t hrough video clips.
If you're not t hat familiar wit h video market ing, t here's absolut ely no need
for you t o worry. The int ernet provides a lot of resources on how you can
make your videos. You can learn about t he t ools t hat you need t o make
videos and t he t echniques t hat can make your videos work for market ing
purposes. The following are some t ips on how you can make video
market ing work for your business.
1. Det ermine where t o post your videos.
First of all, you have t o know where you are going t o post your video
market ing mat erial. There are many choices available t o you. You can
place your video in your websit e for more int erest ing sit e cont ent . You can
also post video clips in online communit ies and blogs. Of course, you
should not neglect t o post videos in video blogging sit es like YouTube.
2. Det ermine t he video cont ent .
The prior st ep will help a long way in det ermining t he cont ent of your video
market ing mat erials. As a general rule, your videos must cont ain
informat ion t hat will build more int erest in your business' product s and
services. However, t he act ual and specific cont ent will have t o vary,
depending on where you're post ing your videos.
Creat ive Video M arket ing Tips
 P age 16

For inst ance, videos in your websit e can be much more product - or
service- orient ed. Part icularly, your videos can demonst rat e how effect ive
your product or service is. Your videos in your sit e can also be video
t est imonials from your cust omers. M oreover, t hey can be video clips about
your special promot ions and special updat es.
Videos post ed in online blogs should be more about updat es, news and
special promot ions. They should merely inform your viewers about t he
lat est news and induce your audience t o click on t he link t o your sit e for
more det ails.
For video blogging sit es like YouTube, your video should be less product -
orient ed and more ent ert aining and creat ive. Your websit e link can be
provided wit h t he video and your product s can be feat ured in t hem, but
your videos must never be a simple sales pit ch. You're never going t o be
referred and repost ed t hat way.
3. Ident ify your audience.
All along, you should keep your audience in mind. How old are your
int ended consumers? Who are t hey and where do t hey come from? The
cont ent of your video market ing mat erials will also heavily depend on t he
demographics of your int ended recipient s.
Aft er you have done all of t he abovement ioned st eps, all you will need t o
do is t o make your videos and post t hem online. Of course, you may have
t o engage t he services of a video server for your purposes.

Creat ive Video M arket ing Tips