Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
On
“Influence of Family Life Cycle on Purchasing
Pattern of Retail Shoppers at Brand Factory”
Framework of Study
• Introduction
• Research Methodology
• Possible Outcome
• Questionnaire
• References
Introduction
The term family life cycle refers to the progression of stages through which individuals and
families proceed over time.
Importance of Family
• Family as an primary group (Intimate & face to face interaction)
• Family as an reference group (Members refer family values, norms in their behavior)
• Empty nest II : older married couple with no children living & family head is retired
Research Methodology
• Research Design- Explorative
• The study will likely to find the Sizes and compositions of household expenditures with
relation to the stages of the family life cycle.
• The study will estimate the relationship between demand of goods and services vis-a-vis
stages of life cycle.
Questionnaire
NAME:
EDUCATION: UG PG PROFESSIONAL
Newly married couple with child Older married couple with dependent child
Older couple with employed child Retired couple with employed child
A. Men’s Casual B.Women Ethnic Wear C.Women Western Wear D.Beauty products
E. Apparels F. Kids
6. Which private label brands do you prefer in men’s wear at Brand Factory ?
A. B. C. D.
10. Please give your valuable suggestions regarding Brand Factory over all functioning
1. Highly Satisfied
2. Satisfied
3. Neither satisfied nor dissatisfied
4. Dissatisfied
References:
• David L.Loudon & Albert J. Della Bitta, 2009, Consumer Behavior, sixth edition Tata McGraw-Hill
pp 221-259.