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Submitted by
Abdul Rahim Khan
3rd Semester
Roll No- 1170671004
Session 2018-2019
School of Management
Lucknow
i
DECLARATION
I hereby declare that the field work entitled of “A Comparative study on
the guidance of Mr. Vimal Chandra Verma (College Guide) and this field study
Administration.
ii
ACKNOWLEDGEMENT
With great pleasure and a deep sense of gratitude I hereby acknowledge everyone
who provided me with their help, assistance and sustained support without which,
even if I have had done this work, it would not have been as it has turned out to be.
Their enlightened feedbacks and directions can be sensed as the project moves on.
Primary data collection for the project was done with the help of management
students from BBDU Lucknow. I thank them all for their valuable time and
considerate assistance.
iii
PREFACE
explore the valuable treasure of experience and an exposure to real work culture
followed by the industries and thereby helping the students to bridge gap between
that we can understand the real world in which he has to work in future. The
theoretical with the practical knowledge where researcher gets familiar with certain
iv
Table of Content
Declaration
Acknowledgement
Preface
2. Company Profile
4. Research Methodology
6. Findings
7. Suggestion
8. Conclusion
Bibliography
Annexure
v
INTRODUCTION
Eighty years ago, on a visit to Burma, Himalaya’s founder, Mr. M. Manal, saw
restless elephants being fed with a root to pacify them. The plant from which this
had it scientifically evaluated. After extensive research, Serpina, the world’s first
healthy living and longevity. Today, these products have found acceptance with
medical fraternities and serve the health and personal care needs of consumers in 67
countries.
1
COMPANY PROFILE
Eighty years ago, on a visit to Burma, Mr. Manal saw restless elephants
being fed with a root to pacify them. The plant from which this was taken is
Rauwolfia serpentina. Fascinated by the plant's effect on elephants, he had it
scientifically evaluated. After extensive research, Serpinaâ, the world's first anti-
hypertensive drug, was launched in 1934.
Since its inception, the company has focused on developing safe, natural
and innovative remedies that will help people lead richer, healthier lives. Today,
Himalaya products have been endorsed by 300,000 doctors around the globe and
consumers in 67 countries rely on Himalaya for their health and personal care
needs.
2
OBJECTIVES OF THIS STUDY
Primary Objective
Secondary Objectives
3
RESEARCH METHODOLOGY
RESEARCH DESIGN:
The researcher prepared research design that states the conceptual structure
within which the study should be conducted and the studies descriptive in
nature. The researcher used descriptive study to describe the awareness
among the doctors and chemist with regard to Himalaya cosmetic products,
its demand, efficiency, brand image and its features.
SAMPLING:
According to Crisp the fundamental idea of sampling is that, “If a small
number of items or a whole (called a universe or population) the sample
will tend to have the same characteristics and to have them in
approximately the same proportion as the universe.
Sampling is an essential part of all scientific procedures. The researcher
collected and summarized the data more quickly through sampling.
Sampling gives the researcher scope for collecting more accurate
information.
SAMPLING UNIT:
The researcher selected the sampling unit as respondents who are retailers
or dealer or consumer of Himalaya in Lucknow.
SAMPLING SIZE:
The researcher has taken 100 in case of consumers as the sample size for
collecting accurate information and the researcher feels that it is large
enough to depict the universe.
4
SAMPLING METHOD:
It is quite impossible to meet one and all or to collect the information from
the whole population. Therefore the researcher has adopted the non
probability sampling method. Under this method the sampling units are
selected according to the convenience of the researcher.
DATA COLLECTION:
The researcher collected only primary data among consumers of Himalaya
at different regions in Lucknow to find out the level of awareness of
demand based on prescription and its features in various angles.
Secondary data was collected using internet and books.
PRIMARY DATA:
The data collected for a purpose or for a particular problem in original
known as primary data. The researcher adopted various methods to obtain
the first hand information. The consumers are considered a main source of
information as they can furnish important and original information
regarding demand of Himalaya cosmetic products based on its efficiency
and its features.
SECONDARY DATA:
Secondary data means data that are already available researcher collected
data from the published sources. The various sources for obtaining
secondary data are internet and libraries.
5
METHOD OF DATA COLLECTION:
As survey is best suited for descriptive research the researcher gathered
information directly from individual respondents through personal
interviews and questionnaire methods. The interview is structured where
the researcher asked questions in a sequence and prescribed manner.
Therefore the researcher to learns about the respondent’s awareness of
Himalaya and there is lesser degree of inaccuracy in survey method.
QUESTIONNARIE
The researcher collected the primary data through an effective tool known
as questionnaire. It consists of fifteen questions printed in a definite order
and the researcher followed the prescribed sequence of these fifteen
specific questions and it is referred to as structured. The structured
questionnaire consists of both open-ended and close-ended type questions.
The researcher used the main tool “Questionnaire so that easy comparison
is possible because of same questions to the respondents
SURVEY METHOD:
Survey method helps in finding out information on attitudes, feelings,
beliefs, past and intended behaviors, knowledge, personal and on the
descriptive items. They also provide evidence of association. This has been
found to be the appropriate methodology for these reasons and therefore is
chosen for the purpose of this research.
6
DATA ANALYSIS & INTERPRETATION
%
RESPONSE
Himalaya 30
Patanjali 70
Consumer%
Himalya Patanjali
30%
70%
7
Table 2: Rating of Himalaya Cosmetics -
Best in class 25 30
Good 5 10
Moderate 8 12
Not Good 6 4
35
30
25
20
Himalaya Rating
15 Patanajali Rating
10
0
Best in Class Good Moderate Not Good
Interpretation: 25% of the consumers have rated Himalaya best among the
available herbal cosmetic, while only 7% said that it is not good. The consumer
who rated Himalaya not good are mostly in the rural areas. In other hand 30%
consumer rated Patanjali herbal cosmetics best among the available herbal
cosmetics, while only 3% said that it is not good
8
Table 3: Product Efficiency-
Best in Class 15 20
Good 20 25
Immediate Response 4 6
Slow Response 5 5
30
25
25
20 20
20
15
15
10
6
5 5
5 4
0
Best in Class Good Immediate Response Slow Response
himalaya patanjali
9
Table 4: Satisfaction level with the behaviour of Himalaya consumers
Himalaya Patanjali
Very much 25 35
Yes 10 15
Not Good 8 7
40
Very Much, 35
35
30
Very Much, 25
25
20
Yes, 15
15
Yes, 10
10 Not Good, 8
Not Good, 7
0
Very Much Yes Not Good
Interpretation: Most of the customers are highly satisfied with the behaviour of
representative of Himalaya.
10
Table 5: Demand Type-
Himalaya Patanjali
Demand Type % %
Prescription Based 10 15
Own Demand 20 30
Suggestion Based 11 14
30
25
20
15 himalaya
10 patanjali
5
0
Prescription Based
Own Demand
Suggestion Based
Interpretation that more than 15% demand is based on the prescription made by
doctors, and 30% by own demand and 14% based on suggestion in the case of
Patanjali and in the case of Himalaya 10% demand Is based on perception, and 20%
by own demand and 11% are suggestion based.
11
Table 6: Satisfaction of Himalaya consumers
Price 45 55
70 30
Margin
65 35
Discounts
60 40
Gifts
Reason of Satisfaction
80
70
60
50
40 Himalaya
patanjali
30
20
10
0
Price Margin Discounts Gifts
12
Table7: According to age group-
0 – 20 60 40
21 – 40 45 55
41 – 60 40 60
61 – Above 30 70
80
70
60
50
40 Himalaya
Patanjali
30
20
10
0
0-20 21-40 41-60 61-Above
Interpretation: According to the customer asking for the Himalaya are mainly in
the age group of 0-20 and Patanjali in the age of 61-above.
13
Table8: product genuinely -
Product Respondent%
45
Himalaya
55
Patanjali
Product
Himalaya
Patanjali
Interpretation: During the survey Patanjali have more genuine product than
Himalaya.
14
Table9: Consumer behaviour towards promotional activity
Product Respondent%
Himalaya 35
Patanjali 65
Product
Himalaya
Patanjali
15
Table10: Product effectiveness
Product Respondent%
Himalaya 40
Patanjali 60
Respondent%
70
60
50
40
30 Respondent%
20
10
0
Himalaya Patanjali
16
Table11: Consumer who switch due to some reason
Product Respondent%
Himalaya 65
Patanjali 35
Respondent%
Himalaya
Patanjali
17
FINDINGS
25% of the consumers has rated Himalaya best among the available herbal
cosmetic, while only 7% said that it is not good. The chemist who rated
Himalaya not good are mostly in the rural areas. In other hand 30%
consumer rated Patanjali herbal cosmetics best among the available herbal
Most of the customers said that Himalaya gives good result but not more
than Patanjali.
representative of Himalaya.
During the survey consumers told that more than 15% demand is based on
the prescription made by doctors, and 30% by own demand and 14% based
demand Is based on perception, and 20% by own demand and 11% are
suggestion based.
Reasons for satisfaction of the consumers depend upon the location, size,
and availability of shop and mainly upon the nature and personality of the
consumer. They are highly satisfied with the margin and discounts given by
the company to them.
18
According to consumers Patanjali have better promotional activity than
Himalaya
According to consumers Patanjali products are more effective than
Himalaya
65% consumer switches to Patanjali herbal cosmetic product.
During the survey Patanjali have more genuine product than Himalaya.
19
SUGGESTIONS
The company can lure the consumers with some gifts or some special offer
by achieving a fixed sales target. In villages or in the less developed area
chemist are generally treated as a doctor. They can suggest their customer
for the Himalaya herbal cosmetic products.
The executives of the company should also target the consumers in the
villages The executives should be always in touch with doctors who are not
prescribing Himalaya or Patanjali or, not the core doctors for the company.
> The executives should try to motivate them by giving exiting gift to
them or, having a facility of good commission on sales made through them.
20
CONCLUSION
A customer who deals in Himalaya or Patanjali are highly satisfied with their
product. According to the survey the customers who are consuming cosmetic
product are satisfied with the result. Although Patanjali is an Ayurvedic product its
effect is slow but it is effective for long time. Most of the customer rated it as a
average use of cosmetic is good.
So, consumer behaviour towards Patanjali herbal cosmetic product is more positive
than Himalaya cosmetic products.
21
BIBILIOGRAPHY
BOOKS & AUTHORS:
Business World
Company Journals
Pioneer
Himalaya’s Diary
The Economic Times
The Financial Express
The Hindu
The Times of India
WEBSITES:
Google
www.himalayahealthcare.com
Wikipedia
22
QUESTIONNAIRE
Name :______________________________________________
Age: ______________________________________________
Gender: ______________________________________________
Occupation: ______________________________________________
5. Are you satisfied with the behavior of the Himalaya or Patanjali people?
(a) Very much (b) Yes
(c) Not good
6. What is the mode of demand made by the customers for Himalaya or Patanjali
herbal cosmetic products?
(a) Prescription by doctor (b) Own demand
(c) Suggestion by other consumers
23
8 . Who is your closest competitor among these?
Price
Margin
Discounts
Gifts
(a) 0 – 20 (b) 21 – 40
24
15 why have you switch to Himalaya herbal cosmetic product?
25