Brief bio-sketch

Name : Dr. Arup Kumar Baksi

Background : Ph.D. MBA, MSc
Additional MOOC : (i) CRM (from IIM, Bangalore)
(ii) E-Content Development (SWAYAM, MHRD)
(iii) Sustainable Tourism (Indian Astrobiology Research
Centre (IARC), Centre for United Nations in collaboration
with Raman Science Centre
(National Council of Science Museums)
Address :
a. Permanent-2 : ‘UTTARAYAN’, Flat No.-2B, 2nd Floor,
Bichitra Cinematala, Visva Bharati Road (East)
P.O. - Bolpur, PIN-731204,
Birbhum, West Bengal, India
b. Contact : Dr. Arup Kumar Baksi
Associate Professor,
Dept. of Management & Business Administration,
Aliah University,
II-A/27, Action area – II, Newtown
Kolkata – 700156, West Bengal, India
Phone :
a. Mobile : +91-9434155575. +91-9679852773
b. E-mail ID : baksi.arup@gmail.com

Present engagement : Associate Professor, Dept. of Management & Business

Administration, Aliah University, Kolkata, West Bengal, India
Experience:
a. Academic : 19 years
b. Industry : 4 years
Research interest : Brand Management, Service Marketing, CRM
Software aptitude : Quantitative: SPSS, SPSS Modeler, AMOS, LISREL, SMARTPLS
Qualitative: Atlas.ti, NVivo, Rapidminer
Multimedia & content authoring: iSpringsuite, Thinglink,
Voicethread, Padlet
LMS used : Instructure Canvas, MoodleCloud
Enacted as Resource
Person : FDPs organised by A. K. Dasgupta Centre for Planning &
Development, Visva Bharati
Workshops organised by A. K. Dasgupta Centre for Planning &
Development, Visva Bharati
FDPs organised by Siksha O Anusandhan University, Bhubaneswar
FDPs organised by BML Munjal University, Gurgaon
OP organised by HRDC, The University of Burdwan
FDPs organised by Aliah University
Workshop organised by Shilpa Sadan, Visva Bharati

Page 1 of 5
E-content developed : For MOOCs on SWAYAM Portal, MHRD
(Module-1: Branding for Hospitality Industry)
(Module-2: Tourist Satisfaction Strategies)
For e-PG Pathshala, UGC
(Module-1: Pricing-I)
(Module-2: Pricing-II)
For LMS, Aliah University using Instructure Canvas
Module- Strategic management

Projects handled : (i) Minor Research Project: Establishment & viability of EDC
Funded by: AICTE, New Delhi, Status: Completed
(ii) Minor Research Project: Strategies for Industry Institute
Partnership
Funded by: AICTE, New Delhi, Status: Completed
(iii) Minor Research Project: Perspectives on rural tourism:
Sustainability issues and ethno-cultural preservation
Funded by: A. K. Dasgupta Centre for Planning & Development, Visva
Bharati, Status: Completed
(iv) Minor Research Project: “Measuring Digital Inclusion in
Rural West Bengal: Implications for Sustainable Human Capital
Development”
Funded by: A. K. Dasgupta Centre for Planning & Development, Visva
Bharati, Status: Ongoing

Consultancy handled : (i) Market Viability of Pathasathi Project, Govt. of West Bengal
Status: Completed, Consultancy amount: INR 3.5 lacs
(ii) Business strategy for vendors under self-sustenance scheme of
NKDA, Kolkata Govt. of Wes Bengal, Consultancy amount: INR 2.5 lacs

Enacted as Convener : (i) International Conferences sponsored by ICSSR, New Delhi

(ii) International Conferences sponsored by AICTE, New Delhi
(iii) Workshops on Entrepreneurship sponsored by DST-NIMAT,
Govt. of India
(iv) Workshops on Entrepreneurship sponsored by EDII,
Ahmedabad
(v) Workshops on Entrepreneurship sponsored by EDI, Govt. of
West Bengal & BNCCI

Professional membership: (i) Life Member [LM 72708] of Indian Society of Technical Education
[ISTE]
(ii) Professional Member [M-200911540] of All India Management Association
[AIMA]

Research activity (Publications):

Page 2 of 5
(a) Journal publications (representative):

1. Baksi, A. K. and Panda, T. (2019), Consumer Innovativeness : The Mediating Role of Leading Edge Status
(LES) on Adoption of Innovative Products in Indian Rural Markets, Indian Journal of Marketing, 49(6), 7-
20, doi: 10.17010/ijom/2019/v49/i6/144696, [Scopus Indexed]

2. Baksi, A. K. and Panda, T. (2018), Branding destinations with multisensory brand associations and evaluating
its impact on behavioural pattern under the intervention of multiplex phenomenon of relationship-branding,
Management Science Letters, Growing Science, Ontario, Canada, 8(11), 1169-1182, doi:
10.5267/j.msl.2018.8.007, [Scopus Indexed]

3. Baksi, A. K. (2017), Craftourism: Development and validation of a scale to measure visitors' behavioural
pattern based on identified travel motives, Tourismos, Interdepartmental Program of Postgraduate Studies
in Tourism Planning, Policy & Management of the University of the Aegean, Greece, 12(1), 101-125, [ABDC
enlisted, Scopus Indexed]

4. Baksi, A. K. and Panda, T. (2018), Redefining Brand-consumer relationship through Anthropomorphisation:

Moderating Impacts of Self-brand integration and Brand attitude: Personal Care Brands, SCMS Journal of
Indian Management, SCMS, Cochin, 15(3), 47-59, [Scopus Indexed]

5. Baksi, A. K. (2018), An estimation of zone of tolerance based on destination atmospherics, accepted in

Abhigyan, Journal of Fore School of Management, New Delhi, 35(4), [UGC enlisted]

6. Baksi, A. K. (2017), Mapping zone-of-tolerance from destination atmospherics, Asia-Pacific Journal of

Innovation in Hospitality and Tourism (APJIHT), Taylor’s University, Malaysia, Springer Publishers,
6(2), 7-29, [UGC enlisted]

7. Baksi, A. K. (2016), Destination bonding: Hybrid cognition using Instagram, Management Science Letters,
Growing Science, Ontario, Canada, 6(1), 31-46, doi: 10.5267/j.msl.2015.12.001, [Scopus Indexed]

8. Baksi, A. K. (2015), Moderating effects of CRM performance and automated service quality on relationship
inertia, switching cost and zone-of-tolerance: Empirical evidence from Indian banking industry, SCMS
Journal of Indian Management, SCMS, Cochin, 12(4), 19-36, [Scopus Indexed]

9. Baksi, A. K. (2015), Craftourism: Mediating emotional-bonding with destination and destination loyalty,
accepted by Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), Taylor’s
University, Malaysia, 4(2), 159-180. [UGC enlisted]

10. Baksi, A. K. & Parida, B. B. (2013), Impact of green marketing on perceived image and behavioural
intentions of consumers: Empirical evidence from restaurant practices, , Tourismos, Interdepartmental
Program of Postgraduate Studies in Tourism Planning, Policy & Management of the University of the
Aegean, Greece. 8(2), 233-258. [Scopus Indexed]

11. Baksi, A. K. (2013), Moderating impact of Tourism Relationship Management dimensions on tourism service
quality, tourist satisfaction and destination loyalty, Decision Science Letters, Growing Science, Ontario,
Canada, 3(2), 169-186. doi: 10.5267/j.dsl.2013.11.005, [Scopus Indexed], SJR (2016)- 0.31, SNIP (2016)
– 0.489

Page 3 of 5
12. Baksi, A. K. (2013), Examining the moderating effects of CRM on retail atmospherics-shopping behavior
link, Uncertain Supply Chain Management, Growing Science, Ontario, Canada 1(3), 115-132, [Scopus
Indexed]

13. Baksi, A. K. (2013), Exploring nomological link between automated service quality, customer satisfaction
and behavioural intentions with CRM performance indexing approach: Empirical evidence from Indian
banking industry, Management Science Letters, Growing Science, Ontario, Canada, 3(1), 1-22, [Scopus
Indexed]

14. Baksi, A. K. (2012), Service quality and its behavioural consequences in CRM environment: A structural
loop equation modeling and causal loop diagramming approach, Management Science Letters, Growing
Science, Ontario, Canada, 2(4), 1239-1258, [Scopus Indexed]

15. Baksi, A. K. & Parida, B. B. (2012), Exploring the moderating effects of relationship inertia and switching
cost on automated service quality-customer satisfaction-retention link in a CRM ecosystem: Empirical
evidence from Indian banking industry, Paradigm, Journal of IMT Ghaziabad, Sage Publication, XVI(1),
51-69, [UGC enlisted]

(b) Book publication:

1. Baksi, A. K. (2016). Perspectives on service quality enhancement through Customer Relations. Scholars’
Press, Germany, ISBN-13: 978-3-659-84458-4, ISBN-10: 3659844586, EAN: 9783659844584

(c) Chapter in Edited Volume (representative):

1. Baksi, A. K. & Khawash, N. (2014), Intervening effects of Recovery Zone-of-Tolerance on service recovery-
tolerance adequacy gap-service recovery impact link, in Challenges In Management& Information
Technology, Allied Publisher Pvt. Ltd., New Delhi, (ISBN: 978-81-8424-900-2), 17-24.

2. Baksi, A. K. (2013), Empirical modeling and mediating effects of recovery-zone-of tolerance (RZOT) on
consumer trust, repatronization and advocacy in Advanced Computing and Communication Technologies,
Excellent Publishing House, New Delhi, (ISBN: 978-93-83083-38-1), 264-268.

3. Baksi, A. K. & Parida, B. B. (2012), An empirical study to link CRM initiatives with service quality
perception, tourist satisfaction and destination loyalty: A CRM indexing and structural equation modeling
approach in Managing Tourism Business for Sustainable Competitive Advantage, Himalaya Publishing
House, Mumbai, (ISBN: 978-93-5097-372-1), 279-300.

(d) Paper presentations in Conference (representative)

1. Baksi, A. K. (2018), Sustainable tourism based on identification of key determinants: A case of measured
triangulation, International Conference on Business and Sustainable Development (ICBSD), organised by
Faculty of Business Studies, Rajshahi University, Bangladesh on 8th -9th March, 2018.

2. Baksi, A. K. (2018), Sustainable electronics – A step towards electronic waste, National Seminar on Waste
Management of Local Self Government (Municipalities and Panchayats), organised by Palli Samgathana
Vibhaga, Visva Bharati, Sriniketan and Institution of Public Health Engineers (IPHE), Kolkata, India, on
16th -17th March, 2018.

Page 4 of 5
 3. Baksi, A. K. (2018), Impact of entrepreneurial skill and competency on business performance: A qualitative
study on farm tourism in Birbhum district of West Bengal, National Seminar on Envisioning Skilling,
Entrepreneurship and Employability in Hospitality Sector), organised by Faculty of Hospitality & Tourism
Management, Siksha ‘O’ Anusandhan University, Bhubaneswar, Odisha, on 16th-17th February, 2018.

4. Baksi, A. K. (2018), Redefining brand-consumer relationship through anthropomorphization: Moderating

impacts of self-brand integration & brand attitude, International Conference on 5S –‘Strategy, System and
Service for Sustainability and Scalability of Business, organised by School of Management, Dept. of
Management Studies, Pondicherry University, on 23rd -24th March, 2018.

5. Baksi, A. K. (2018), Impact of service quality on the selection of HR service providers, International
Conference on Indian Trade & Commerce: Past, Present & Future (ICBSD), organised by Institute of Media
Studies and Kalinga Media Centre, Bhubaneswar, Odisha on 17th -19th March, 2018.

Editorship/ Reviewer:

1. Editor (ID No.- GJEBM 73 Arup Baksi) for International Greener Journal of Business and Management
Studies, South Africa (www.gjournals.org).
2. Editor for ELK Asia Pacific Journal of Marketing & Retail Management, ISSN: 0976-7185,
[internationally indexed in Google scholar and getCITED, peer reviewed and refereed, Journal Impact
Factor-1.5 (2014)].
3. Reviewer for British Journal of Economics, Elsevier
4. Reviewer for Asian Journal of Economics, Business and Accounting, Science Domain International,
London, UK.
5. Reviewer for Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), Taylor’s
University, Malaysia.
6. Reviewer for Tourism & Hospitality Research (Sage Publication)

References:
1. Prof. (Dr.) Bivraj Bhusan Parida
Professor, Department of Tourism Management,
The University of Burdwan, West Bengal,
Golapbag Campus, P.O. - Burdwan, Pin-713104
Phone No.: 9800054539, Email: bivraj@gmail.com

2. Prof. (Dr.) Sampad Kumar Swain

Dean, Faculty of Commerce & Management,
Indira Gandhi National Tribal University,
Kapil Dhara Road, Mekal Sadan,
P.O.- Amarkantak- 484886, M.P.,
Phone No.: 9442068255, 8989986744, Email: sampadswain@gmail.com

3. Prof. (Dr.) Sukumar Pal

Dept. of Social Work
Visva Bharati University, Santiniketan
Birbhum – 731205
Phone: 9434432500, Email: sukumarpal66@gmail.com

Page 5 of 5