h

Subject – Minor Project

Class –BBA 2A
Group No-22

Member-
Nikita Gupta 171001101019
Shruti Verma 171001101061
Monalisa Chowdhury 171001101100
Content
1.Introduction
2.History
3.About Industries
4.Operation
5.Product Target
6.Brand Ambassador
7.Competitor
8.Brand Portfolio
9.Swot Analysis
10.Conclusion
 INTRODUCTION
L’Oreal has announced a review
of its UK and Ireland media
account, according to a report
published by The Drum. The
French beauty giant’s business
currently sits with Wavemaker
and is valued at approximately
£135 million.

Several UK agencies have

already been invited to pitch for
the account, the pitch process is
being handled by Aperto - One
and the review will kick off early
next year.

“As an innovative and forward-

thinking business, it is about
having the very best, strategic,
data-driven and collaborative
partners,” Gayle Noah, Media
Director for L’Oreal UK and
Ireland told The Drum. “We look
forward to seeing how the
From 2001 to Present participating agencies respond
CEO of the company to our business challenges
throughout this process.”
JEAN PAUL AGON
 History
➢ In 1907, a young French chemist Eugene
Schueller developed an innovative color
formula.
➢ In 1909, he registered his own company.
➢ In 1920, the small company employed 3
chemists.
➢ In 1912, Eugene Schueller started to
export his products.
➢ In 1933, he created and launched Votre
Beaute , a magazine devoted to women.
➢ In 1953, L’Oreal won an advertising
Oscar.
About the industry
➢ The cosmetic industry is a
profitable business for most of the
manufacturers of cosmetic
products.
➢ The cosmetic industry world
wide seems to be continuously
developing, many famous
companies sell their cosmetic
products online also in
countries in which they do not
have representatives.
 Operation
➢ L'Oreal is the world largest
cosmetics and beauty company.
They have over 500 products.
➢ This brand concentrates on:
*Hair color
*Skin care
*Sun protection
*Make up
*Perfumes
*Hair care
 product target
➢ L’Oreal is mainly used for the younger people like
teenagers as most of their products involves
make up which most teenagers like.
➢ L'Oreal also targets their products to older
women. Their slogan “because we’re worth it”
shows that the product is a luxury product
which suggests it is could be expensive.
➢ L'Oreal's product, reached the top 100 brands
of The Brand Trust Report published by
Trust Research Advisory in India
BRAND AMBASSADOR

DEEPIKA
PADUKONE
COMPETITORS
Brands portfolio
Brands are generally categorized by their
targeted markets, such as the mass,
professional, luxury, and active cosmetics
markets. The Body Shop and Galderma are
directly attached to the head office. L'Oréal
also owns interests in various activities such
as fine chemicals, health, finance, design,
advertising, and insurance.
 Swot analysis
➢ STRENGTH
I. Continuing research and innovation in the interest of
beauty which assures that the L’Oreal Cosmetics
offers the best to their consumers.
II. L'Oréal is a leader in the growing cosmetics industry
despite the competition in the market.
High-end advertising which adapts to the culture of
target audience.
III. Apart from hair color, skin care, sun protection,
make-up, perfumes and hair care, the company is
active in the dermatological and pharmaceutical
fields and is the top nanotechnology patent-holder
in the United States.
➢ WEAKNESS
I. Decentralized organizational structure. Due to the
many subdivisions of the Company, there is also the
difficulty in the control of L’Oreal.
II. Stiff competition from other leading cosmetic
established brands .
 ➢ OPPURTUNITIES
I. L'Oréal can tap the growing market that
ranges from the affluent, the aging and
also the masses of the developed
countries.
II. Greater market share because of the
numerous patents registered by the
Company.
➢ THREATS
I. Growing competition within the field of
cosmetic brands.
II. Economic downturn that is quite evident
in other countries.
III. L’Oreal Group may be producing the best
of its line, people may find that their
products are not of their basic needs and
would skip buying L’Oreal products.
Conclusion
➢The L’Oreal Group is the worlds
largest cosmetics & beauty company.
In our opinion, we think that L’Oreal
has successfully created a brand
identity as the adverts that present
the products make them look more
expensive.
➢Excellence in more than 130
countries
➢Innovative ,safe , and high quality
➢Embrace responsibility