A

PROJECT REPORT

ON

“MARKET ASSESSMENT OF IPA DRUMS”

AT

A Summer Internship Project (SIP) done in

“Marketing”

Submitted in partial fulfillment of the requirement for the award of degree of

POSTGRADUATE DIPLOMA IN BUSINESS MANAGEMENT(PGDBM)

Submitted by

Rohit Chandrakant Mhatre

ROLL NO:17
BATCH: 2018-2020

Under the guidance of

PROF. ASMAT ARA KHAN

Bharati Vidyapeeth’s
Institute of Management Studies Research, Navi Mumbai
 ACKNOWLEDGEMENT

On the very outset of this report, I would like to extend my sincere & heartfelt
obligation towards all the personages who have helped me in this endeavor.
Without their active guidance, help, cooperation & encouragement, I would not
have made headway in the project.

I am extremely thankful and pay my gratitude to my industry mentor Mr.

Abhishek Sharma, Deputy General Manager and also I would like to thanks
Mr. R.M. Kelkar, PrecedentDeepak Fertilizers and Petrochemicals Corporation
Limited , Vashi for giving his valuable time & guidance to accomplish this
project.

I would also like to thank my college mentor Prof. Mr. Asmat Ara Khan,
BVIMSR for her valuable guidance and support on completion of this project.

I also acknowledge with a deep sense of reverence, my gratitude towards my

parents and members of my family, who have always supported me morally as
well as economically. At last but not least gratitude goes to all of my friends &
my seniors of Deepak Fertilisers and Petrochemicals Corporation Limited who
have encouraged me by giving their valuable suggestions in making my project
successful.

Signature Of The Student

(ROHIT CHANDRAKANT MHATRE)

(2018PG017)
 CERTIFICATE

This is to certify that the Summer Internship Project (SIP) titled “ Market Assessment Of
IPA Drums” is successfully done by Mr Rohit Mhatre, , BATCH: 2018-2020 a student of
BharatiVidyapeeth’s Institute of Management Studies and Research, submitted in partial
fulfillment of Post Graduate Diploma in Business Management under BVIMSR, Navi
Mumbai from 15nd May to15th July 2019 at Deepak Fertilisers and Petrochemicals
Corporation Limited

Date:

_____________________ _________________

Prof._____________ Dr. Anjali Kalse

Project Guide I /c Director

BVIMSR BVIMSR
EXECUTIVE SUMMERY
TABLE OF CONTENTS
 CHAPTER-1: INTRODUCTION OF THE PROJECT

1.1Concept and Significance of the Study

The Concept of market research can be further understood in a better way from the
following example. If we consider that DFPCL have one product that is (IPA). DFPCL is
the only manufacturing company of IPA in India. They produce 70,000 MT of IPA per
month and they supply it to pharmaceuticals formulation industry throughout India.
Through their distributors the IPA has been delivers. But the distributers doesn’t give the
end users database to the company. For that reason the company wouldn’t be able to
reach to their potential customers. To avoid this barrier the DFPCL have the market
research team. they directly call to the all pharmaceutical companies those having their
official website and MR team make statewise classification of companies and their
respective monthly demands and their contact details. The major objective of that strategy
is to be in touch with their potential customer, and map the market.
Market research provides detailed insights into the competitors, understand customers'
pain points & preferences, latest market trends, consumer buying patterns, economic
shifts, and demographics. That’s why smart business owners never underestimate market
research and leverage it to creative effective strategies.

1.2Objective of the study

 To display appropriate leadership skill

 To Gain Knowledge of growth & development
 To gain professional attitude, growth, Maturity and judgement
 To understand professional role models and potential mentors who can provide
guidance, feedback and support
 To gain experience working independently and as a team member

1.3Sub Objective

 Mapping if IPA drums customers in pharmaceuticals formulations industries in

India
 Be in touch with the customers
 Understand the monthly requirement of the IPA drums
 Study the internal problems faced by the company in terms of Supply chain
management
 To cover maximum state in India and take maximum interviews
1.4Scope of The Study

The scope of marketing research stretches from the identification of consumer wants and
needs to the evaluation of consumer satisfaction. It comprises of research relating to
consumers, products, sales, distribution, advertising, pricing and sales forecasting. A clear
view of the scope marketing research may be obtained by the following classification of
marketing research activity.
The whole approach of marketing pivots around the tenet of meeting the consumer wants.
It is essential to understand what the consumer wants, how he/she perceives the product
(service), what exactly (ideally) does he/she wants to derive out of the product (service),
how does he/she make the brand choice decision, what are the sources of information and
influence processes, etc.In order to take decisions any marketer would constantly monitor
such information and obtain a continuous feedback of the trends in the market. As such,
marketing research is an effective tool for measuring the consumers’ aspirations, trade
channel behaviour, competitive actions etc.
It provides a linkage between the corporate environment and the marketing organization.
Marketing research, thus, may be viewed as an important tool used as an aid for tackling
problems in marketing.

1.5Introduction to the topic

The purpose of market research is to gather data on customers and potential customers.
The collected data aids business decision making. In order to know who are your key
customers, and what are their need the company should know their market. It is an
organized effort to gather information about target market or customers. It is very
important component of business strategy. The companies do market research to
maintaining competitiveness over competition. provides important information which
helps to identify and analyze the needs of the market, the market size and the competition.
Market-research techniques encompass both qualitative techniques such as focus groups,
in-depth interviews, and ethnography, as well as quantitative techniques such as customer
surveys, and analysis of secondary data. Market research is a way of getting an overview
of consumers' wants, needs and beliefs. It can also involve discovering how they act. The
research can be used to determine how a product could be marketed.
 CHAPTER-2:- INTRODUCTION TO THE INDUSTRY

2.1 Overview of the chemical industry

ThechemicalindustryisasignificantcomponentoftheIndianeconomywithrevenuesat
approximately USD 28 billion. It constitutes 6.7 per cent of India's GDP and 1O per cent
of totalexports.The industry has changed over time to match the dynamic needs of the
rapidly
developingnation.TheindustryhasevolvedfrombeingaproducerofBasicchemicalsina highly
regulated environment to becoming a mature industry, free to choose its product
portfolio in an openeconomy.

The Indian industry has emerged from a protected environment where it was largely a
supplier to the domestic market. Hence manufacturing plants, built to meet this local
demand, were small when compared to global scales and did not necessarily employ
state-of-the-art technology. In many cases, the industry operated with assured margins,
protected against the emergence of competition from within India through licensing, or
from across borders through high import tariffs. Today, these legacy plants make the
Indian chemical industry uncompetitive

The chemical industry is a key contributor to the world economy. It is aknowledge-

based industry with significant investments in R&D. The industry supplies to virtually all
sectors of the economy and produces more than 8O,OOO products.In terms of
consumption, the chemical industry is its own largest customer and accounts for
approximately 33 per cent of the consumption. In most cases, Basic chemicals undergo
several processing stages to be converted into downstream chemicals. These in turn are
used for industrial applications, agriculture, or directly for consumer markets.Industrial
and agricultural uses of chemicals include auxiliary materials such as adhesives,
unprocessed plastics, dyes and fertilisers, while uses within the consumer sector include
pharmaceuticals, cosmetics, household products, paints, etc.

The global chemical market is estimated at approximately USD 1.5 trillion in 2OO2. As
shown in Figure 4, Western Europe is the largest chemical-producing region followed by
North America and Asia.Growth in revenues within the chemical industry depends
largely on the overall growth of
theeconomyandindustrialproduction,andisoftenmeasuredasamultipleofGDPgrowthBasic
chemicals, or "commodity chemicals" are a broad chemical category including polymers,
bulk petrochemicals and intermediates, other derivatives and basic industrials, inorganic
chemicals, and fertilizers. Typical growth rates for basic chemicals are about 0.5 to 0.7 times
GDP.

Specialty chemicals are a category of relatively high valued, rapidly growing chemicals with
diverse end product markets. Typical growth rates are one to three times GDP with prices
over a dollar per pound. They are generally characterized by their innovative aspects.
Products are sold for what they can do rather than for what chemicals they contain. Products
include electronic chemicals, industrial gases, adhesives and sealants as well as coatings,
industrial and institutional cleaning chemicals, and catalysts. In 2012, excluding fine
chemicals, the $546 billion global speciality chemical market was 33% Paints, Coating and
Surface Treatments, 27% Advanced Polymer, 14% Adhesives and Sealants, 13% additives
and 13% pigments and inks.
Speciality chemicals are sold as effect or performance chemicals. Sometimes they are
mixtures of formulations, unlike "fine chemicals," which are almost always single-molecule
products.

2.2 Future Trends

 Rapid Globalization
As part of this rapid globalization, new market entrants – from emerging countries
and adjacent parts of the supply – are emerging with innovative business models,
concepts, and processes. In turn, this drives shrinking lifecycles and rapid
commoditization of products as innovators rapidly catch up with or even exceed
incumbents in terms of the speed and responsiveness in which they are developing
new products, formulations, and services. Amid such a dynamic and pressurized
global environment, the onus is on chemical companies to explore new ways to
maintain a competitive edge. Many are doing so by reimagining fundamental business
processes through a digital lens. They’re investing substantial amounts in new digital
solutions and applying them in areas like sales and operations planning, demand
planning, supply, and response, with the goal of making them real-time ready, more
collaborative, and better integrated with the entire ecosystem – within and beyond
company boundaries. This move to integrated business planning and execution
provides an agile decision-making framework for realigning strategy with execution
plans across all business functions. It also goes a long way toward ensuring that
business goals and targets are consistently aligned while minimizing business risks.

 The circular Economy

The rise of the circular economy is another trend worth watching in 2018 and beyond.
Scarcity of raw materials is a reality that chemical companies must factor heavily into
their strategic thinking. So, too, is regulation. Amid a drive to reduce material, energy,
resource consumption and waste, and emissions, regulatory requirements are rapidly
expanding their reach at the global, regional, and local levels. To put themselves in
the driver’s seat to respond to stricter regulation, chemical companies are extending
their ecosystems to establish end-to-end, “cradle-to-cradle” approaches. As companies
like SAFECHEM Europe GmbH demonstrate, these approaches are as much about
competitiveness as they are about compliance. SAFECHEM Europe has developed a
sustainable solution using chlorinated and non-chlorinated solvents for high-precision
metal surface cleaning and dry cleaning applications, where high quality is a must.
Here, the solvents are managed in a closed-loop process without any release to the
environment. Critical to innovations like these are digital platforms that allow the
rapid, highly collaborative development of new products and services in a way that
 minimizes their impact on people and the environment along the entire lifecycle. It’s
important that these platforms also embed safety and compliance requirements along
those lifecycles and monitor the impact of changes in regulatory requirements on
products and services in real time so chemical companies can respond accordingly.
`
 Digitalization
The trend toward digitalization in the chemicals business goes hand-in-hand with
globalization and the emergence of the circular economy. A massive wave of digital
innovation shows no sign of cresting this year. Recent technological advancements
such as in-memory processing power along with almost unlimited data storage
capabilities at low cost offer unprecedented levels of connectivity, granularity, and
speed in accessing, processing, and analyzing huge amounts of data. The Internet of
Things, machine learning, and blockchain are also fueling the digitalization
movement within the chemical industry. Big players like BASF are using the Iot to
improve efficiency in its engineering and maintenance processes throughout the asset
lifecycle, while also increasing reliance on machine learning for invoice matching and
on blockchain technology to more efficiently manage the supply chain with a “smart
pallets” approach. To capitalize on the potentially massive efficiency and competitive
gains that accompany an embrace of digital solutions, chemical companies need an
agile business process and IT foundation, one that combines a stable core system – a
“system of record” for running day-to-day transactions, including real-time insight
and decision support – with a “system of innovation” that allows an organization to
leverage external data in order to rapidly develop new business processes and even
entirely new business models. Tight integration between these two systems on a
single platform provides the foundation to rapidly scale such innovations for
maximizing business value across the entire enterprise.

 New business models

Digitalization is indeed helping to feed the emergence of new business models,
another key trend that figures to shape the chemical business for the foreseeable
future. How companies fare in that future will depend largely on their strategic agility.
They need the ability to rapidly transform product and service portfolios in response
to dynamic market conditions and changing stakeholder needs. Dohler is among a
wave of chemical companies that are demonstrating that kind of agility. One of the
world’s most venerable food and beverage companies, Dohler also happens to be one
of its most innovative. The drive to explore new business models is prompting
companies to look beyond their traditional value chains and start competing as entire
ecosystems. Such ecosystems are presently built around hot chemical segments like
precision farming and the aforementioned circular economy. As they become more
customer-centric, expect to see more chemical companies positioning to sell business
outcomes instead of products. So it’s less about delivering paints, coatings, or reactive
resin components and more about delivering first-pass-quality products. New business
models also are emerging around operational excellence and business process
automation. With the aforementioned digital technologies becoming scalable and
 commercially feasible, companies can now realize concepts like “lights-out
manufacturing” and “touchless order fulfillment.” For these innovative new business
models to prosper, companies will need a solid foundation that includes a fourth-
generation platform for business processes and IT infrastructure, as well as a skilled
workforce. Machine learning, IoT, and blockchain won’t succeed in a vacuum. They
need to be embedded into our thinking and into our processes. But they will go only
as far as you and your people carry them – people such as the emerging data engineer
with the specialized skills to perform vital data mining, data analysis, data
orchestration, and data governance functions. Such data engineers need to be paired
with business and process domain experts to ensure that innovative technologies tap
their true potential.

2.3 Government Decision Making 2019

Budget 2019 India:Union Budget 2019 is here. The Modi government will present its first
union budget for its second term in Parliament. It is expected that the Modi government will
focus on industry sector. “The chemical industry in India, which is the sixth-largest producer
in the world, is expected to follow an accelerated growth path thereby doubling its global
share in the next decade. This reflects the untapped potential of the sector, wherein several
MNCs are focusing on the country for their manufacturing hub. With the high importance of
the chemical industry in the Indian economy, we expect from the government to address the
bottlenecks and growth in the upcoming union budget,” Abhay Udeshi, Chairman of Jayant
Agro, said.
2.3 Competitors of Chemical industries
 Pidilite Industries Ltd
Pidilite Industries Ltd was founded in the year 1959. It is headquartered in Andheri,
Mumbai. The product range includes Adhesives, Construction, and Chemicals. The
manufacturing facilities of the company include Vapi (Gujarat), Kala (Himachal
Pradesh), Mahad (Maharashtra). The company is also the manufacturer of Fevi Kwik.

 Tata Chemical Ltd

Tata Chemicals Ltd was founded in the year 1939. It is headquartered in Mumbai,
Maharashtra. It is one of the top chemical companies in India. The company product
range includes nitrogenous, chemicals, fertilizers, industrial finishing products etc.

 UPL Ltd
UPL Ltd was founded in the year 1969. It is one the top chemical companies in India.
The company is headquartered in Mumbai, Maharashtra. It is an Indian multinational
company that manufactures and markets agro chemicals, industrial chemicals,
chemical intermediates and specialty chemicals. The company also offers crop
protection solutions. The company is engaged in both agro and non-agro activities.
The company’s products are sold in approx120 countries.

 Gujarat Fluoro Chemicals Ltd

Gujarat Fluoro Chemicals Ltd was founded in the year 1987. It is headquartered in
Inox Towers, Noida Uttar Pradesh. It is one of the largest producers of refrigerants,
chloromethanes, polytetrafluoro-ethylene. The company is listed on both stock
exchange of India- NSE and BSE.

 BASF India Ltd

BASF India Ltd was founded in the year 1865. It is headquartered in Ludwigshafen,
Germany. Its product range includes plastic, catalysts, crude oil, crop technology,
natural gas, chemicals, performance chemicals etc. BASF is listed on the Frankfurt
Stock Exchange, London Stock Exchange, and Zurich Stock Exchange.

 Aarti Industries
Aarti Industries Limited (AIL) is an Indian company headquartered in Mumbai,
Maharashtra, India. It was founded in the year 1975. It is basic chemicals, agro-
chemicals, specialty chemical and pharmaceutical chemical company. Aarti is one of
the leading suppliers to global manufacturers of Dyes, Pigments, Agrochemicals,
Pharmaceuticals & rubber chemicals. It operates in United States of America, Europe,
 Japan and India. Its subsidiaries include Aarti Healthcare Ltd , Aarti Corporate
Services Ltd, and Alchemie Europe Ltd.

 Atul Ltd
Atul Ltd was founded in September, 1947. The company is one of the top 10 chemical
companies in India and it is headquartered in Gujarat. The company is a part of
the Lalbhai Group. The company operates through two segments- Life Science
Chemicals, and Performance and Other chemicals. The life science segment consists
of active pharmaceutical ingredients (APIs), API intermediates, fungicides and
herbicides. The performance segment consists of adhesion promoters, bulk chemicals,
epoxy resins and hardeners, intermediates, perfumery and textile dyes.

 India Glycols Ltd

India Glycols is a leading company that manufactures green technology based bulk,
specialty and performance chemicals and natural gums, spirits, industrial gases, sugar
and nutraceuticals.The company was established as a single mono-ethylene glycol
plant in 1983. Since then, IGL has brought together cutting-edge technology,
innovation and an unflagging commitment to quality, to manufacture a wide range of
products that have found global demand.

 Gujarat alkaline & chemicals Ltd

Gujarat Alkalies and Chemicals Limited (GACL) was incorporated on 29th March
1973 in the State of Gujarat by Gujarat Industrial Investment Corporation Limited
(GIIC), a wholly owned company of Govt. of Gujarat, as a Core Promoter. It has
integrated manufacturing facilities for Caustic Soda, Chlorine, Hydrogen Gas,
Hydrochloric Acid, Chloromethanes, Hydrogen Peroxide, Phosphoric Acid,
Potassium Hydroxide, Potassium Carbonate, Sodium Cyanide, Sodium Ferrocyanide.

 GHCL Ltd
In Chemicals, the company mainly manufactures Soda Ash (Anhydrous Sodium
Carbonate) that is a major raw material for Detergents & Glass industries and Sodium
Bicarbonate (baking soda).GHCL Limited was incorporated on 14th of October 1983.
The company has established itself as a well-diversified group with an ascertained
footprint in Chemicals, Textiles, and Consumer Products segment.Its Textiles
operations is an integrated vertical set up which commences right from the spinning
of fiber (yarn), weaving, dyeing, printing till the finished products, like sheets &
duvets, take shape which is primarily exported worldwide.Consumer Products
operation is another business for GHCL where it is a leader in manufacturing and
selling Edible salt, Industrial grade salt and Honey in the country.
 2.4 SWOT Analysis of Chemical Industries in India

Weakness
Strengths
 Diversified manufacturing base  Cost of Power
 Vibrant Downstream industries in  Cost of finance
different Segment  Infrastructure
 Competitive core industries  Scale of production
 Capability to produce world class end  Cost Disadvantages
product large domestic market  Multiple Taxes
 Major raw material component sources  Extras transportation cost for raw
within the country material & finished goods
 Good R&D base and quality human  Low investments in R&D and
resources strong presence in the expert technology
Market in sub segments
SWOT analysis of
Chemical Industries
in India
Opportunities Threats

 Market is developed country in opening  Reduction in import tarrifs

up  China’s lower Chemical cost
 Success is dyestuff has boosted other  Treat of extinction, if competency is
sectors being close to middle east India not acquired bilateral/ multilateral
has close vicinity to petrochemicals trade agreement
 Large no of product going off patent
 Climate condition in India
 Competency to emerge as a global player
in area of specially chemicals
 CHAPTER 3: INTRODUCTION OF DEEPAK FERTILISERS AND
PETROCHEMICALS CORPORATION LIMITED

Deepak Fertilisers and Petrochemicals Corporation Ltd. (DFPCL) is among India’s leading
producers of fertilisers and industrial chemicals. Set up in 1979 as an Ammonia
manufacturer, DFPCL today is a publicly listed, multi-product Indian conglomerate with an
annual turnover of over half a billion USD with a product portfolio spanning industrial
chemicals, bulk and specialty fertilisers, farming diagnostics and solutions, technical
ammonium nitrate and valueadded real estate, which includes India’s 1st & largest
revolutionary concept retail destination for Home Interiors & Design.

The Company has manufacturing facilities in Taloja – Maharashtra, Srikakulam – A.P.,

Panipat – Haryana and Dahej – Gujrat. The Company has adopted some of the global state-
of-the-art technologies that enable it to manufacture and supply high quality products that
meet global standards.

DFPCL today is a name that spells quality and trust. It has established a prime position for
itself over the last three and a half decades across Indian and global markets. Focused on
growth, drawing synergies from its existing products and leveraging current strengths,
DFPCL is augmenting it’s manufacturing capabilities to expand its product portfolio. DFPCL
is directed towards shaping a successful growth trajectory in the dynamically changing world
of business. It is building resilience to spearhead change through the swiftly transforming
world economy.

The focus is to create value. Whether integrating backward into raw materials or integrating
forward to bring sectoral depth to its strategies, the Company is committed to propelling itself
into a new and exciting orbit.

 In Technical Ammonium Nitrate (TAN), the Company is moving from a domestic market
leader to being a global player, while moving forward into Mining Services and Solutions
 In Agri-business, DFPCL is moving from bulk fertilisers to offering specialty farm inputs
and developing customized products for specific crop and soil
 In Chemicals, the Company is moving up the value chain from bulk chemical
commodities to developing industry specific product grades
 It has built India’s first true Lifestyle Centre, Creaticity. It is first of its kind retail
destination that focuses on home and interior and also offers a unique F&B experience

DFPCL has developed a unique business model where synergies and diversities can be
mutually inherent, allowing the Company to build its financial strength, generate free cash
flow and invest in growth, both in India and globally
3.1 Major Competitors

Company Name Last Price Market Price Net Income Net Profit
Deepak Fertilizers 439.55 727.69 1293.76 6.39
Sudarshan Chemical 381.25 2246.77 344.53 13.81
Bodal Chemicals 172.70 898.52 344.26 29.37
GNFC 433.90 3100.6 1430.94 93.6
NOCIL 177.45 1396.39 241.58 36.17
Vanati Organics 1009.60 9392.48 296.61 82.53
Atul 2472.75 10664.73 1058.04 111.9
Clariant Chemicals 618.80 616.75 875.56 27.37
India Glycols 322.55 616.75 875.56 27.37
Shree Pushkar 252.85 270.37 117.63 7.65
Bhagria 298.00 459.35 109.17 10.34
GHCL 247.95 1954.44 885.05 117.39
Navin Fluorine 704.70 3169.22 252.58 33.53
Vikas Ecotech 704.70 3169.22 252.58 3.01
Aarti Industries 896.10 14645.28 1211.44 124.45
Channai Petro 445.55 2859.84 9956.75 -29.44
IGPL 757.25 617.74 313.08 18.21
Panama Petrochem 163.35 413.78 365.19 14.96
Bayer Cropscience 3699.60 10251.67 128.8 79.8
 Deepak Nitrite 210.65 3782.18 1008.3 91.46
Kiri Industries 461.55 1410.63 385.96 26.33
Thirumalai Chemicals 1853.35 614.33 315.71 17.73
Gujrat Alkalines 657.85 3067.83 820.55 169.83
Omkar Speciality 81.80 12.14 12.14 -4.92
Vivimid Labs 127.20 133.91 1218 86.27
BASF India 1738.30 4456.91 1218 86.27
DCW 44.75 319.33 357.87 14.97
Jublint Industries 225.05 162.51 142.43 -5.16
Chamlin Fine Science 90.40 729.95 268.04 6.36

3.2 Product Portfolio

Manufactured Product

IPA (Isopropyl Alcohol)

DFPCL is the only manufacturer of IPA in India with an installed capacity of 70,000 MTPA.
DFPCL manufactures IPA through an extremely efficient and environment friendly, direct
hydration process, producing a colorless product of high purity, with no undesirable odor or
by-product formation. The product meets international quality standards for use in
pharmaceuticals, coatings and inks, specialty chemicals and cosmetics. For critical
applications in the pharma sector, DFPCL offers IPA conforming to stringent standards such
as USP, PhEuro and IP to name a few.

DFPCL has a fully automated drumming facility for catering to small consumers and for
meeting the increasing demand from neighboring countries for exports. Our product has been
well accepted in various markets such as USA, EU, AFRICA, MIDDLE EAST and FAR
EAST. DFPCL also offers GMP Grade IPA which is Benzene free which meets the
monographs of all the international pharmacopoeias.

Nitric Acid

DFPCL’s state-of-the-art Adolf PlinkeGmbhtechnology based plant at Taloja is the largest

integrated nitric acid plant across South East Asia which conforms with international
 standards. The company manufacturers three grades of nitric acid which include dilute nitric
acid (DNA), strong nitric acid (SNA) and concentrated nitric acid (CNA). In addition to
these, the company also has the capability of customizing grades to cater to specific
requirements of its customers.

To serve its customer better and ensure just-in-time delivery, the company is setting up
another state-of-the-art green field plant in Dahej, Gujarat with an investment of Rs. 550
crores. The new facility is slated to commence commercial production mid-2018.

Dilute Nitric Acid (DNA) 60%

One of the largest producers of Dilute Nitric Acid (60%) in India with an installed capacity of
6,93,000 MTPA, DFPCL incorporates internationally renowned know-how and expertise
from Weatherly Inc., USA, guaranteeing consistent, high purity DNA.

Concentrated Nitric Acid (CNA) 98%

One of the largest producers of Concentrated Nitric Acid (CNA) in India with an installed
annual capacity of 1,38,600 metric tonnes (MT), DFPCL guarantees high purity CNA with
technology from Adolf PlinkeGmbh, Germany, one of the world’s best expertise and
technology.

Strong Nitric Acid (SNA) 64%, 68% and 72%

DFPCL has introduced NA 64%, 68% and 72% to meet the specific requirements of the
industry and has been well received in the market.

Methanol

DFPCL is one of the largest producers of Methanol in India with an installed capacity of
1,00,000 MTPA at Taloja, with a safe storage facility of 5,000 MT on site, ensuring
uninterrupted supply.

State of the art technology from ICI/Davy McKee, UK guarantees consistent high purity
methanol meeting the requirements of ASTM D 1152 1989 and IS 517:1986 (Pure Grade).

Liquid Carbon Dioxide

DFPCL is one of the leading suppliers of Liquid Carbon Dioxide with an installed annual
capacity of 66,000 MT for Liquid Carbon Dioxide. Liquid Carbon Dioxide produced by the
company ‘food grade’ certified and is supplied to various beverage manufacturers.

Trade Product
Ammonia
Being India’s leading Ammonia importer, DFPCL offers regular volumes of Ammonia at
JNPT port on West Coast.

IPA (Isopropyl Alcohol)

To maintain its leadership position and to cater to the growing domestic demands, DFPCL
also imports and supplies IPA from other producers globally. IPA is widely used in pharma
industry as a solvent in manufacture of bulk drugs, intermediates and formulations. IPA is
also used in printing inks, coatings and producing derivatives such as Isopropyl Acetate

Methanol

In-order to meet challenges of highly competitively market DFPCL adopted flexible strategy
of offering imported and domestically manufactured Methanol, thereby assuring customers
the best of both options. Methanol finds wide range of applications in its derivatives such as
formaldehyde, in fuel building and as a solvent.

Methylene Dichloride(MDC)

To serve its customers from pharmaceutical industry better, DFPCL started importing
Methylene Dichoride from other producers globally.

Crop Nutrition Business

The company is one of the leading manufacturers of NPK and specialty fertilizers in India.
The company under its flagship brand Mahadhan, manufactures high quality NPK,
specialty and water-soluble fertilizers. It offers a basket of 48 products which include bulk
fertilizers, specialty fertilizers, water soluble fertilizers, micro nutrients and secondary
nutrients, catering to farmer’s every crop nutrient requirement.

A brand synonymous with quality and trust, Mahadhan has been catering to the farming
community for 25 years, providing them with high quality products to help them improve
their yield and quality of produce. Based in Maharashtra, the company is strategically located
to cater to the horticulture rich and cash crop capital states of Maharashtra, Karnataka and
Gujarat. The state-of-the-art technologies deployed by the company has a provision of
manufacturing multiple grades with an option of customizing the products to suit specific soil
and farmer requirements.

Value Added Real Estate

India’s First & largest destination in Home & Interiors, Food & Beverage and
Differentiated Entertainment

Spread across ten-acre, Creaticity is India’s first and largest destination for Home &
Interiors and Food & Beverage. Beautifully blending designs, art, food, leisure and
business, Creaticity provides a wholesome lifestyle experience. It houses an eclectic range of
products for home lifestyle, and houses over 80 national and international brands.A place that
transforms your lifestyle, into a dream, ought to be a beauty in itself. Quite fittingly,
Creaticity is a sight to behold with its magnificent architecture, and an experience to cherish
with its facilities. constructed with a wonderful combination of open and closed spaces, it has
exclusive areas for walking, sitting and lounging, also adorned by fountain and majestic
design structures.
Creaticity has a lot to offer, beyond brands and home lifestyle. Adding to the 360-degree
lifestyle experience, are the assorted options to satiate your hunger Baraza – Bites and more
from the Indian Express Group, Zora – Indian Modern Kitchen, Opus Banquets, Food Street
by Sheetal Arch and the iconic Blue Frog along with other food options. Under the
differentiated Entertainment, we have outdoor Futsal by Tiger Play and more XLR8 – an
indoor sportstainment with more than 11 indoor games from FutSal, Cricket, Volleyball and
more.
Creaticity is unique. It’s a business destination by day and a cultural hub by the evening.
With its amphitheatre and art galleries Creaticity features the finest in the arts whether visual
or performing. Tilting Art Gallery is a veritable platform for upcoming artists to showcase
their artworks. Creaticity boasts of exclusive areas to host or attend corporate & social events.
The huge Creaticityamphitheatre is ideal for concerts and large audience shows. It is a
 treasure trove for architects / designers and prospective business partners. It promises high
quality & high potential walk-ins for all brands, aiming to join hands with Creaticity.
The Creaticity Art and Culture Club is Pune’s only global Arts & Culture community, offering
a uniquely privileged access to the varied aspects of these intriguing worlds. It makes your
journey through art and culture effortless and enriching.

3.3 SWOT Analysis of DFPCL

Strength Weakness
 Expected to grow at significant phase
 Company has to depend on natural gas
 Good experienced management
supply
 Diversified product Based
 Fertilizers use depend on monsoon &
 Market leader in Indian water soluble
irrigation facilities
Specially fertilizers
 With high end technologies increased
productivity
 Healthy balance sheet

SWOT Analysis
of DFPCL
Opportunity Threats
 Need to move from bulk fertilizers to
specially fertilizers  Many foreign players coming in
 To become holistic agriculture player specialty fertilizer industry, that’s
 Moving from domestic to global TAN why margin will get hurt in the
player value
 Moving from commodity to high value
chemicals
3.4 Award and Recoginition
 CHAPTER 4: RESEARCH METHODOLOGY

Research Design:

This Study Used Descriptive research which involved gathering data that describe event and
organizes, tabulates and describes and data collection
Data collection
The data has been collected from 2 types:

1. Primary Data
2. Secondary Data

Primary Data:

 Interviews & Discussion were took for the purchases department of pharmaceuticals
formulations industry

Secondary Data:

 The data has been collected from the official website of the company
 Secondary Data was also collected from the old database the company
 Monthly published magazines and newspaper of the company.