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Case Analysis: Immowelt User Experience Design

In 1991, the company named Data Concept GmbH was founded by Carsten Schlabritz and Jürgen Roth, which was later rebranded to Immowelt AG. It provided a software for real estate agents that was easy to use and helped save their time and expenses.

Note Taking Feature:

The case describes the development of the note taking feature with the help of user experience design. This feature was used by Immowelt users to take a note of details regarding the property of interest. Markus Teschner, the head of product management was responsible to design this new feature without interfering existing feature. The basic characteristics of the feature were defined based on the user surveys conducted.

The primary aspect of the feature was that only the logged-in user could access the note or edit the note for property listing which helped the company to retain its customers. This note was supposed to be visible on the wish list, result list and respective exposé. Deletion of property listing results in deletion of respective notes. Considering functional requirement, a note contains input field, property status history and property address. In the process of designing note taking feature various techniques like Storyboard, click dummies or graphical mock-ups were used to visualize the user needs and implement solution.

The design decisions were verified by user groups called Personas which represented a group of people sharing a common search characteristic. During the process, there were many changes to be made and the team came up with different versions of the placement of the feature in the exposé view.

The final version displayed the feature with the link named “Machen Sie sich hier eine Notiz zu dieser Anzeige” (as shown in Fig.8 of case study). The result of this link was dependant on user being logged in or not. If user is logged in then the link directs to “Meine Notizen” panel (as shown in Fig.15 of case study) where he can take notes or edit the notes using the button “Schnellnotiz” (as shown in Fig.16 & 17 of case study). And if the user is not logged in the link directs to log in page and then to “Meine Notizen” panel on property listing. When user takes note or bookmarks the property, it will be displayed in the wish list automatically. Once the property listing is deleted, notes and bookmarks made are also deleted. Also, the signed in user will have an option to print the notes in the exposé view (shown in Fig.8 of case study).

Design Compare with Persona:

To achieve design decision one of the user analysis used in the case was Personas. By considering the information shared by five Personas called Ben, Wolfgang, Sonja, Daniel and Bianka and the characteristics of different version released I would like to do the assessment of the best suitable version of the feature.

Versions of feature in the exposé view:

Version 1 (Fig.3)

-Detailed information of the property -Two options available for note taking: 1. Notizen Anhängen

2. Notizen

Version 2 (Fig.4)

- Two tabs available: 1. Notizen Hinzufügen (used to add to existing notes 2. Notizen (used when there is no note taken before)

Version 3 (Fig.5)

- Tab “Meine Notizen” (used to add new notes) on the right side of the site -The notes displayed b with good visibility in yellow box without any symbol

Version 4 (Fig.6)

-Tab “Notizen” on the right side of the site with no extra tab for existing notes

Version 5 (Fig.7)

-Tab named “Meine Notizen” under the picture of the property -Tab “Notizen” removed from the right side of previous version. -No existing notes displayed.

Version 6 (Fig.8)

-Tabs replaced with a single link placed below the picture of the property named Machen Sie sich hier eine Notiz zu dieser Anzeige-No additional tab for note taking

Perspectives of Personas:

Ben

-Read all the details given completely -IPhone usage to access the site, so would be good to have small icons

Wolfgang

-It should be simple and easy to use -Finds it hard to read on PC -Bigger font size and good quality pictures

Sonja

-More concerned about the property images -Easy access to all the details -All the details/functions at one place that would help in distinguishing

Daniel

-Quick recognition of property in result list -All details available at a glance without much effort

Bianka

- Less reading with precise data -Printout option for notes -All the required details available in notepad that would help with comparison - Clear and large pictures

Recommended Design:

Based on the above perspectives from Personas, it is clearly evident that the main concern or most common characteristic shared is visibility and ease of access to all the functions or details at one place. So, the final version does not fulfil this characteristic for this feature. My choice would be the version 3 (Fig.5 of the case study) as it gives clear visibility of the feature with displaying it in yellow box which makes it different from all the other versions. Probably Mr. Teschner would have ignored it as he might have considered it to be too showy, but my suggestion is that version 3 is adequate, considering the accessibility of the important features in User Experience.