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Optimistic:
Telecoms
Industry
Attitudes
Towards 5G
Sponsored by
ENTER
Telecoms industry
expresses cautious
optimism about 5G
Telecoms.com recently conducted a survey to gauge the industry’s attitude
towards 5G. Enthusiasm from the industry has been very strong. By the
time the survey was closed at the end of April, a total of 420 respondents
had completed the survey and shared their views on a range of 5G related
questions. The key findings and analysis are summarised in this report.
The largest group among the respondents, 22% of the total, were C-suite
executives and VPs. This was followed by engineers and developers (18%),
mid-level management (17%), and sales and marketing professionals (14%).
In terms of the types of companies the respondents represented, 30% of
them were from mobile network operators (MNOs) or mobile virtual network
operators (MVNOs), which was followed by system integrators, value-added
resellers (VARs), and technology consultants (22%).
The views expressed in the survey can be treated with a high degree of confidence
as representing the true attitude of the telecoms industry towards 5G.
Wei Shi
Intelligence Content Manager
wei@telecoms.com
5G Opportunities abound,
About Openet:
The fact that the optimism for ARPU growth was measured is also likely
to have come from the respondents’ belief that the industry should
vastly improve the effectiveness of communication of 5G benefits to
consumers as well as to the businesses that it aims to serve.
Several factors could have contributed to the concerns expressed by the telecoms
90%
professionals with delivering effective messages on the benefits of 5G. To start with, Fig 3a Do you think the benefits of 5G
80% 5G networks are not yet widely available, therefore the benefits can only be able to be have been effectively communicated to
communicated indirectly. business customers?
70%
While this approach may work in certain B2B context, especially with those businesses
60%
that are more savvy of telecoms technologies, it would be harder for consumers to be
50% convinced without the touch and feel. However, in markets where 5G has been launched
and handsets available (e.g. South Korea) we have seen significant adoption (600,000 5G
40% users have been reported 50 days since launch). In most countries 5G handsets are not
yet available and this will impact confidence levels.
30%
20% Another factor is related to the communication messages. Instead of focusing on the
technologies, telecoms companies, especially when attempting to convey the messages
10% to consumers, should focus on what consumers can do with the new technologies. While
0% explaining the technologies is necessary to the business customers, again more focus
No impact, ARPU will go ARPU will go ARPU will should be on what actual problems 5G can solve for these customers. Yes............................................................................... 28%
users will not up by less up by 10% drop
pay more for than 10% or more No................................................................................ 56%
5G One way of driving up ARPU is to provide more customised offers for customers to improve No Sure....................................................................... 16%
the chance of upselling. However, more does not necessarily mean better.
Martin Morgan
VP Marketing
Openet
20%
10%
0%
Frequency Deployment of Lack of Other
Availability 5G RAN over 4G Consumer
Core / Non- Devices
Standalone
Mode