Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
MARKETING STRATEGIES OF
F F F
SUBMITTED BY :
F F F
DEVANSH PANDEY
F F F
B.COM(H) - IV SEMESTER
F F F F
ENROLLMENT NO:-A7004617077
F F
UCKNOW
(SUMMERFINTERNSHIPFREPORTFSUBMITTEDFINFPARTIALFFULFILLMENTFFORFTHEFAWARDFOFFFULLFTIMEFDEGREEFO
FFBACHELORSFOFFCOMMERCEF,2018-19)
F
CHAPTER-1
F
INTRODUCTION : F
TimecityFconsortiumFofFcorporatesFisFrealFestateFcompanyFwhichFhelpFpeopleFtoFprovideFthemFthe
irFdreamFhouse.
TimecityFgroupFhadFtheFvisionFofFestablishingFresidentialFhousingFprojectsFatFaffordableFpricesFinFt
heFruralFareas,FplacesFwhereFyouFwereFbornFandFbroughtFup.
KeepingFthisFinFmind,FTimecityFhaveFtakenFthisFchallengeFofFprovidingFaFcompleteFblendFofFbothFlif
e-stylesFwhereFyouFcanFenjoyFbothFwithoutFhavingFtoFcompromiseFonFanyFfacilitiesFandFsacrificingF
yourFwishesFanymore.FWeFknowFeveryoneFhasFaFdeepFaffectionFtowardsFdenseFgreenFcovers,Friver
Fbanks,FfreshFairFrisingFfromFthem,FtheFbeautifulFsunsets,FaFsafeFandFsecureFtranquilFplaceFthatFisFcl
oseFtoFbasicFyetFimportantFresources,FaFhome.FTheseFareFtheFvisionFofFTIMECITYFCOSORTIUMFOFFC
ORPORATEF,FitFhasF43FbranchesFinFdifferentFcitiesFofFUTTARFPRADESHF,&FtheFmainFbranchForFhead
quarterFofficeFisFsituatedFinFLUCKNOWFCITYFwhichFisFtheFcapitalFofFuttarFpradesh.TheFwasFsituated
FinF2009FwithFtheFvisionF&FmissionFwhichFareFmentionedFaboveF.NowFtoday'sFarenaFitFhasFsituatedF
itselfFasFaFmilestoneFinFtheFmarketF.FitFhasFprovidedFmanyFpeopleFtheirFdreamFhouseF,withFbetterF
&FneedfullFresourcesF,FwhichFmakeFpeopleFsatisfiedF&FtheyFfeelFthatFtheFmoneyFtheyFpaidFforFtheFh
ouseFisFnotFgoingFtoFbeFwastedForFinFtheFotherFwordsFallFtheFservicesF&FresourcesFwhichFareFprovid
edFtoFtheFcustomersF.F
CHAPTER-2
F
COMPANY PROFILE:
F
TimecityFRealFEstatesF(india)FLimitedFisFaFPublicFfusedFonF23FFebruaryF2010.FItFisFdelegatedFNon-go
vtForganizationFandFisFenrolledFatFRegistrarFofFCompanies,FKanpur.FItsFapprovedFofferFcapitalFisFRs.
F500,000FandFitsFpaidFupFcapitalFisFRs.F500,000.FItFisFinolvedFinFRealFdomainFexercisesFwithFpossessF
orFrentedFproperty.F[ThisFclassFincorporatesFpurchasing,Fselling,FleasingFandFworkingFofFself-posse
ssedForFrentedFland,FforFexample,FloftFbuildingFandFhomes,Fnon-privateFstructures,FcreatingFandFs
ubdividingFlandFintoFparcelsFandFsoFforth.FAdditionallyFincludedFareFimprovementFandFclearanceFo
fFlandFandFburialFgroundFparts,FworkingFofFcondoFlodgingsFandFprivateFmanufacturedFhouseFsites.(
DevelopmentFonFclaimFrecordFincludingFdevelopmentFisFarrangedFinFclassF4520).]F
TimecityFRealFEstatesF(india)FLimited'sFAnnualFGeneralFMeetingF(AGM)FwasFkeepFgoingFhungFonF2
9FSeptemberF2018FandFaccordingFtoFrecordsFfromFMinistryFofFCorporateFAffairsF(MCA),FitsFassetFre
portFwasFkeepFgoingFdocumentedFonF31FMarchF2018.F
TimecityFRealFEstatesF(india)FLimitedFisFaFPublicFfusedFonF23FFebruaryF2010.FItFisFdelegatedFNon-go
vtForganizationFandFisFenlistedFatFRegistrarFofFCompanies,FKanpur.FItsFapprovedFofferFcapitalFisFRs.F
500,000FandFitsFpaidFupFcapitalFisFRs.F500,000.FItFisFinolvedFinFRealFbequestFexercisesFwithFclaimForF
rentedFproperty.F[ThisFclassFincorporatesFpurchasing,Fselling,FleasingFandFworkingFofFself-claimedF
orFrentedFland,FforFexample,FcondoFbuildingFandFresidences,Fnon-privateFstructures,FcreatingFandF
subdividingFlandFintoFpartsFandFsoFforth.FLikewiseFincludedFareFimprovementFandFclearanceFofFlan
dFandFgraveyardFparcels,FworkingFofFcondoFinnsFandFprivateFmanufacturedFhomeFsites.(Developm
entFonFclaimFrecordFincludingFdevelopmentFisFgroupedFinFclassF4520).]F
TimecityFRealFEstatesF(india)FLimited'sFAnnualFGeneralFMeetingF(AGM)FwasFkeepFgoingFhungFonF2
9FSeptemberF2018FandFaccordingFtoFrecordsFfromFMinistryFofFCorporateFAffairsF(MCA),FitsFassetFre
portFwasFkeepFgoingFdocumentedFonF31FMarchF2018.F
TimecityFRealFEstatesF(india)FLimitedFisFaFPublicFconsolidatedFonF23FFebruaryF2010.FItFisFdelegatedF
Non-govtForganizationFandFisFenlistedFatFRegistrarFofFCompanies,FKanpur.FItsFapprovedFofferFcapit
alFisFRs.F500,000FandFitsFpaidFupFcapitalFisFRs.F500,000.FItFisFinolvedFinFRealFhomeFexercisesFwithFpos
sessForFrentedFproperty.F[ThisFclassFincorporatesFpurchasing,Fselling,FleasingFandFworkingFofFself-p
ossessedForFrentedFland,FforFexample,FloftFbuildingFandFhomes,Fnon-privateFstructures,FcreatingFa
ndFsubdividingFlandFintoFpartsFandFsoFon.FLikewiseFincludedFareFimprovementFandFclearanceFofFla
ndFandFburialFgroundFparts,FworkingFofFloftFinnsFandFprivateFmanufacturedFhouseFsites.(Develop
mentFonFpossessFrecordFincludingFdevelopmentFisFcharacterizedFinFclassF4520).]F
TimecityFRealFEstatesF(india)FLimited'sFAnnualFGeneralFMeetingF(AGM)FwasFkeepFgoingFhungFonF2
9FSeptemberF2018FandFaccordingFtoFrecordsFfromFMinistryFofFCorporateFAffairsF(MCA),FitsFassetFre
portFwasFkeepFgoingFdocumentedFonF31FMarchF2018.
CHAPTER-3
SWOT ANALYSIS:
F
AFSWOTFexaminationFcentersFaroundFtheFfourFcomponentsFofFtheFabbreviation,FenablingForganiz
ationsFtoFdistinguishFtheFpowersFaffectingFaFtechnique,&Factivity.FRealizingFtheseFpositiveFandFneg
ativeFcomponentsFcanFhelpForganizationsFallFtheFmoreFsuccessfullyFimpartFwhatFpartsFofFanFarran
gementFshouldFbeFperceived.F
WhenFdraftingFaFSWOTFexamination,FpeopleFregularlyFmakeFaFtableFsplitFintoFfourFsectionsFtoFlistF
eachFaffectingFcomponentFoneFnextFtoFtheFotherFforFcorrelation.FQualitiesFandFshortcomingsFwon'
tFcommonlyFmatchFrecordedFchancesFandFdangersFverbatim,FinFspiteFofFtheFfactFthatFtheyFshouldFr
elate,FsinceFtheyFareFatFlastFintegrated.F
BillyFBauer,FoverseeingFchiefFofFRoyceFLeather,FnoticedFthatFblendingFoutsideFdangersFwithFinterio
rFshortcomingsFcanFfeatureFtheFmostFsignificantFissuesFanForganizationFfaces.F
"WhenFyou'veFrecognizedFyourFrisks,FyouFwouldFthenFbeFableFtoFchooseFwhetherFitFisFmostFsuitabl
eFtoFdispenseFwithFtheFinteriorFshortcomingFbyFrelegatingForganizationFassetsFtoFfixFtheFissues,ForF
toFlessenFtheFouterFriskFbyFdesertingFtheFcompromisedFterritoryFofFbusinessFandFmeetingFitFinFtheF
wakeFofFfortifyingFyourFbusiness,".
TimecityFConsortiumFOfFCorporatesFisFaFprivateFlimitedFcompanyFofFhousingForFrealFestateFbusine
F
ssFwhichFgenerallyFmakeFhousesFandFflatsFforFtheFneedfullFcustomersFtheFmainFstrengthFofFthisFco
mpanyFisFtheFservicesFprovidedFbyFtheFcompanyFtoFtheFcustomersFforFexampleF-FeasyFpaymentFopt
ionsF,FbetterFinfrastructureFinFcheapFpriceF&FeasyFEMIFpaymentFoptionFprovidedFtoFtheFcustomers.
F
TimecityFdoesFitsFSWOTFANALYSISFbyForganisingFAnnualFGeneralFMeetings(AGM)F&FwithFtheFhelpF
ofFitFtheyFfindFthereFstrengthF,weaknessF,opportunities,F&FthreatsF...soFthatFtheyFareFbecomeFableF
toFperformeFsuchFactivitiesFwhichFhelpFthemFtoFrunFinFthisFcompetitiveFmarketF&FhelpFthemFtoFgro
w.FTheFstrengthFofFthisFcompanyFisFtheFservicesFwhichFitFprovidesFtoFit'sFcustomers,FasFwellFasFtheF
weaknessFofFthisFcompanyFisFwhatFtheyFfindFfromFtheFAnnualFGeneralFMeetingsF(AGM),FthereFareF
diffrentFtypesFofFthreatsFandFopportunitiesFinsideFtheForganisationFwhichFtheyFresolveF&FachieveF,
respectivelyFbyForganisingFmeetingsFofFtheFstaffFofFtheFcompany.F
CHAPTER:4
CONCLUSION:- F
TimecityFConsortiumFOfFCorporatesFisFaFwellFsettledForganisation,FitsFmotiveFisFtoFprovideFhouseFt
oFtheFgeneralFpeopleFatFcheaperFrateFsoFthatFpeopleFcanFaffordFtoFbuyFthoseFhouseF.FItFalsoFhaveFt
heFmotiveFtoFprovideFitsFemployeesFbestFworkFenvironmentF,betterFinfrastructreF,&FasFwellFasFgoo
dFcompensationFforFtheirFbetterFstandardFofFlivingF.TimecityFprovidesFitsFcustomersFbestFservicesF,
soFthatFtheyFcanFmaintainFtheirFbetterFimageFinFtheFmarket.FThisFcompanyFisFworkingFinFtheFmarke
tFsinceFlastFtenFyearsF&FitFhasFsettledFaFmilestoneFinFtheFmartketFbyFitselfF.SWOTFAnalysisFalsoFhelpF
themFtoFmanageFallFtheirFstrengthF,weaknessF,opportunities,&Fthreats.FTIMECITY'sFmissionF&Fvisio
nFisFtoFprovideFtherirFcustomersFaFveryFwellFdesignedFhouseFwithFaFdeliganceFenvironmentFofFlivin
gFsoFthatFtheyFcanFfeelFlikeFtheyFreallyFgotFsomethingFbyFmakingFtheFpaymentFofFtheFhouseF.thatFisF
theFonlyFreasonFwhichFmakesFtheFTIMECITYFaFveryFrespectedFcompanyFinFtheFmarketF.