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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd PART –A CHAPTER - 1 INDUSTRY PROFILE Auto components
Organization study of IFB Automotive Pvt Ltd PART –A CHAPTER - 1 INDUSTRY PROFILE Auto components

PART –A CHAPTER - 1

INDUSTRY PROFILE

Auto components Industry

Introduction

Indian auto component industry is robustly driven by the growth in demand for automobiles. The sector has become a lucrative business proposition for global players, majorly owing to two factors. The demand for automobiles is increasing day by day in the country. India, a market with high potential for the automobiles sector, is expected to witness a three-fold increase in demand for automobiles by 2020. Secondly, all major global auto-makers are establishing their bases here due to highly positive business environment, favorable policies and government support.

The Automotive Component Manufacturers Association of India (ACMA) is the nodal agency for the Indian Auto Component Industry. Its active involvement in trade promotion, technology up-gradation, quality enhancement and collection and dissemination of information has made it a vital catalyst for this industry's development.

Its other activities include participation in international trade fairs, sending trade delegations overseas and bringing out publications on various subjects related to the automotive industry. The Automotive Component Industry's output amounted for the financial year 2010-11 US$ 39.9 billion with a growth rate of 33% against financial year 2009-10

History of Auto Component Industry The Indian auto component industry started out small in the 1940’s,supplying components to Hindustan Motors and Premier Automobiles. In the1950’s,the arrival of Telco, Bajaj, Mahindra and Mahindra led to steadily increasing production . In India, the vehicle industry till the 1980s was characterized by an oligopoly structure, small- scale operations, high cost of production, technological obsolescence and numerous government regulations. During these periods, there was a tendency for vehicle

regulations. During these periods, there was a tendency for vehicle GCEM, Department of Management Studies Page
regulations. During these periods, there was a tendency for vehicle GCEM, Department of Management Studies Page
regulations. During these periods, there was a tendency for vehicle GCEM, Department of Management Studies Page

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd manufacturers to produce parts and components in-house and components
Organization study of IFB Automotive Pvt Ltd manufacturers to produce parts and components in-house and components

manufacturers to produce parts and components in-house and components manufacturers started mainly to cater to replacement demand.

It was however in the 1980, with Maruti, that growth suddenly accelerated and the industry came of age. Before entry of Maruti, majority of the components were produced in house by vehicle manufacturers leaving uneconomic volumes and lower profits margins. But the entry of Maruti Udyog Ltd (MUL) in mid 80s led to a paradigm shift in the auto ancillary sector. The Boon time for the auto components industry started with the arrival of India’s people’s car. This gave birth to a variety of new age auto components manufacturers who manufactured components that combined the best of technology with quality. With the success of Maruti, the paths of Indian auto component industry took an upswing with the climbing of export Charts as a result of low cost labour and material. The giant players in automobile industry encouraged and facilitated growth of auto component industry around their units. Graph 1.1: MARKET STRUCTURE OF INDIAN AUTO COMPONENT INDUSTRY

1.1: MARKET STRUCTURE OF INDIAN AUTO COMPONENT INDUSTRY Supply to the Original Equipment Manufacturer constitutes

Supply to the Original Equipment Manufacturer constitutes the major share of the Indian auto component market, at 50 per cent of the total market, followed by the replacement market. Exports account for roughly 15 per cent of total sales. In terms of the component type, engine parts lead the sales, followed by drive transmission and steering components.

lead the sales, followed by drive transmission and steering components. GCEM, Department of Management Studies Page
lead the sales, followed by drive transmission and steering components. GCEM, Department of Management Studies Page
lead the sales, followed by drive transmission and steering components. GCEM, Department of Management Studies Page

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd Table 1.1: INDUSTRY’S COMPONENTS IN INDIAN MARKET Chart 1.2:
Organization study of IFB Automotive Pvt Ltd Table 1.1: INDUSTRY’S COMPONENTS IN INDIAN MARKET Chart 1.2:

Table 1.1: INDUSTRY’S COMPONENTS IN INDIAN MARKET

Pvt Ltd Table 1.1: INDUSTRY’S COMPONENTS IN INDIAN MARKET Chart 1.2: Various Product Categories in Auto

Chart 1.2: Various Product Categories in Auto Component Industry

1.2: Various Product Categories in Auto Component Industry Performance growth of Auto Component Industry The growth

Performance growth of Auto Component Industry The growth in the Auto Component Industry over the last few years has been fuelled to a large extent by the investments that have flown into this sector. The auto components industry has attracted investments, to the tune of US$ 5.4 billion, in 2006-07 alone. The bulk of these investments have been made by Indian companies, which have expanded their manufacturing capacities. India expects to attract US$ 5 billion in foreign direct investment (FDI), over the next five years in this sector.

in foreign direct investment (FDI), over the next five years in this sector. GCEM, Department of
in foreign direct investment (FDI), over the next five years in this sector. GCEM, Department of
in foreign direct investment (FDI), over the next five years in this sector. GCEM, Department of

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd Present Scenario and GDP of Indian Auto component Industry
Organization study of IFB Automotive Pvt Ltd Present Scenario and GDP of Indian Auto component Industry

Present Scenario and GDP of Indian Auto component Industry

The Indian auto component industry is expected to achieve an annual turnover of USD 110 billion by 2020, for which a total investment of USD 35 billion is likely to be made. According to a report, jointly prepared by Automotive Component Manufacturing Association of India (ACMA) and consultancy firm Ernst & Young, the industry is expected to contribute 3.6 per cent of India's GDP by 2020 from the current level of 2.1 per cent.

New heights have been scaled by the industry in the year 2010. In January 2010, total automobile sales in the domestic market reached 11,14,157 units, the Charts shows an increment of 44.9% compared to the sales units of 7,68,698 of same period last year. Even for the month of April-October 2010 after a gap of 11 years, total automobile sales in India stood at 11,20,081 units. Annually, the Indian automobile industry is growing at an average rate of 30% and marking itself as one of the fastest growing industries in India.

of 30% and marking itself as one of the fastest growing industries in India. GCEM, Department
of 30% and marking itself as one of the fastest growing industries in India. GCEM, Department
of 30% and marking itself as one of the fastest growing industries in India. GCEM, Department

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd CHAPTER-2 COMPANY PROFILE 2. a. Background and Inception of
Organization study of IFB Automotive Pvt Ltd CHAPTER-2 COMPANY PROFILE 2. a. Background and Inception of

CHAPTER-2

COMPANY PROFILE

2. a. Background and Inception of the company

IFB Automotive Pvt. Ltd., a pioneer in design, development and manufacturing of Seating systems, Door systems, Latches and Automotive motors has built a reputation as a leading solution provider for safety critical and comfort related products in the automotive industry. To meet the growing needs of the auto industry, IFB Automotive has spread its manufacturing base across different parts of India to ensure just in time supplies to its customers.

IFB Industries Ltd is an Indian company. The company is engaged in manufacturing and marketing engineering products. They operate in three segments, namely engineering, home appliance and others. The engineering divisions are located at Kolkata and Bangalore.

The company's product range includes fine blanked components and sub- assemblies, using Fine blanking technology. They also provide household appliances, including washing machines, dryers, microwave ovens, and dishwashers. In addition, they manufacture motors for white goods and automotive applications.

IFB Industries Ltd was incorporated in the year 1974 as Indian Fine Blanks Ltd in collaboration with Hienrich Schmid AG of Switzerland. The company was established with the objective of manufacturing fine blanking tools press tools and fine blanked components used in a wide range of precision engineering industries. In the year 1985, the company took 4.84 acres of land on lease at Gangarampur in West Bengal for the manufacture of high technology machines as well as for future expansion-cum-diversification programs.

In the year 1988, the company set up a new division, namely Project and Construction division to take up projects abroad as well as in India. In addition, the company in association with P A Rentrop Hubert and Wagner GmbH & Co KG West Germany set up a joint venture company called RHW India Pvt Ltd in India for the manufacture of automatic seat adjustment mechanism.

Pvt Ltd in India for the manufacture of automatic seat adjustment mechanism. GCEM, Department of Management
Pvt Ltd in India for the manufacture of automatic seat adjustment mechanism. GCEM, Department of Management
Pvt Ltd in India for the manufacture of automatic seat adjustment mechanism. GCEM, Department of Management

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd In the year 1989, the company entered into collaboration
Organization study of IFB Automotive Pvt Ltd In the year 1989, the company entered into collaboration

In the year 1989, the company entered into collaboration with Bosch-Siemens

Hausgerate GmbH, Germany for production of fully automatic washing machines and

for the manufacture of the state-of-the-art domestic appliances.

IFB Automotive Milestones

Year

Division

1989

IFB Automotive Seating & Systems, Bangalore Established

1989

Launched Seat Recliners

1995

Launched Seat Sliders

1995

Launched Window Regulators

1999

Launched Blower Motors

2000

Launched Radiator Motors and Condenser Motors

2003

Launched Door Latches

2003

R & D Center, Bangalore Established

2004

Launched Seat Latches

2004

Launched Door Modules

2005

Launched High strength recliners and sliders

2006

Launched Seat Frames

2007

Launched Window Regulator Motors

2008

Launched Recliner cum Flat Fold, Adjustable Arm Rest, Rotary Recliner

2010

Launched light weight and cost effective Power Window Motors

2011

Launched Power recliner and Power Slider

2011

Launched Fan Motor and Shroud Assembly

recliner and Power Slider 2011 Launched Fan Motor and Shroud Assembly GCEM, Department of Management Studies
recliner and Power Slider 2011 Launched Fan Motor and Shroud Assembly GCEM, Department of Management Studies
recliner and Power Slider 2011 Launched Fan Motor and Shroud Assembly GCEM, Department of Management Studies

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd 2. b. Nature of business carried IFB Automotive Pvt.
Organization study of IFB Automotive Pvt Ltd 2. b. Nature of business carried IFB Automotive Pvt.

2. b. Nature of business carried

IFB Automotive Pvt. Ltd. is a pioneer in Design and Manufacture of seating systems, door systems, latches and automotive motors. The company has built a reputation as a leading technology provider for safety critical and comfort related products in the automotive sector.

2. c. Vision, Mission, and Quality Policy

Vision:

To be the vehicle manufacturer's first choice for safety and comfort related products through innovation and quality excellence. Mission:

Our mission is to create and deliver high quality and innovative products that will contribute to our customer's success and deliver value to our shareholders.

We shall provide complete solutions through our system capabilities in design, analysis, development, testing and validation.

We are committed to environmental preservation and social responsibility. IFB Automotive Pvt ltd, Company’s Punch Line:

“Your Safety and Comfort is our Concern”

Quality Policy:

Quality Policy objective statements of IFB Automotive Pvt Ltd are as follows:

To visualize customer needs and provide satisfaction through prompt supply of value added goods and services continually.

To achieve and sustain excellence in performance through use of appropriate technology, cost efficient operations and team work of all associates.

To have world class human resources through training and motivating them for higher aspirations and also maintain safe working environment.

them for higher aspirations and also maintain safe working environment. GCEM, Department of Management Studies Page
them for higher aspirations and also maintain safe working environment. GCEM, Department of Management Studies Page
them for higher aspirations and also maintain safe working environment. GCEM, Department of Management Studies Page

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd IFB has good quality systems and based on the
Organization study of IFB Automotive Pvt Ltd IFB has good quality systems and based on the

IFB has good quality systems and based on the credits given by customers the following are the quality credentials are:

YEAR

QUALITY CREDENTIALS

1998

ISO 9000

2000

QS 9000

2003

ISO 14001

2003

TS 16949

2004

100 PPM

2006

FORD Q1 STATUS

2012

6 SIGMA JIT

2.1 Chart showing the quality credentials at IFB Automotive Private Ltd.

JIT 2.1 Chart showing the quality credentials at IFB Automotive Private Ltd. GCEM, Department of Management
JIT 2.1 Chart showing the quality credentials at IFB Automotive Private Ltd. GCEM, Department of Management
JIT 2.1 Chart showing the quality credentials at IFB Automotive Private Ltd. GCEM, Department of Management
JIT 2.1 Chart showing the quality credentials at IFB Automotive Private Ltd. GCEM, Department of Management

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd 2.d. Product Profile IFB Automotive Pvt Ltd, are into
Organization study of IFB Automotive Pvt Ltd 2.d. Product Profile IFB Automotive Pvt Ltd, are into

2.d. Product Profile

IFB Automotive Pvt Ltd, are into the production of 3 major categories of products, they are as follows: -

SEATING SYSTEMS

DOOR & LATCH SYSTEMS

AUTOMOTIVE MOTORS

2.2 Chart showing the IFB automotive Products: At the core of safety.

showing the IFB automotive Products: At the core of safety. Seating Systems IFB Automotive designs and

Seating Systems

IFB

Automotive

designs

and

manufactures

multi

functional

seating

systems

configurable to cater to specific Original Equipment Manufacturer requirements.

to cater to specific Original Equipment Manufacturer requirements. GCEM, Department of Management Studies Page 9
to cater to specific Original Equipment Manufacturer requirements. GCEM, Department of Management Studies Page 9
to cater to specific Original Equipment Manufacturer requirements. GCEM, Department of Management Studies Page 9

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd The company backed by its comprehensive expertise in mechanical
Organization study of IFB Automotive Pvt Ltd The company backed by its comprehensive expertise in mechanical

The company backed by its comprehensive expertise in mechanical & electronic components is able to produce:

Seat Recliners – Lever type & Rotary type

Seat Sliders

Adjustable Arm Rest

Height Adjusters

Front Seat Back Frame Assembly

Front Seat Cushion Assembly

Two Position Adjuster

Seat Floor Latch

Rear Seat Back Latch

Recliner cum flat fold

Power sliders

Power Recliners

Seating Systems is an across-the-board solution provider of seating mechanisms with capability of supplying both manual and powered mechanisms. The mechanisms are designed to adjust basic functions; angle of back rest, linear movement of the seat and height adjustment of the seat to augment the comfort systems of the car. This system at the heart of seating empowers automakers to offer the end users safe & pleasure seating and driving experience.

users safe & pleasure seating and driving experience. 2.3 Chart showing products at seating division(seat
users safe & pleasure seating and driving experience. 2.3 Chart showing products at seating division(seat
users safe & pleasure seating and driving experience. 2.3 Chart showing products at seating division(seat

2.3 Chart showing products at seating division(seat recliner, seat slider, front seat back assembly)

Door and Latch Systems

Doors comprise the second most complex system in the vehicle since they combine aesthetics with safety, reliability & functionality by accommodating many intricate mechanisms in a compact space.

by accommodating many intricate mechanisms in a compact space. GCEM, Department of Management Studies Page 10
by accommodating many intricate mechanisms in a compact space. GCEM, Department of Management Studies Page 10
by accommodating many intricate mechanisms in a compact space. GCEM, Department of Management Studies Page 10

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd IFB Automotive is the only full service system supplier
Organization study of IFB Automotive Pvt Ltd IFB Automotive is the only full service system supplier

IFB Automotive is the only full service system supplier in India, with design & manufacturing capability for window regulators, latches and door modules.

The company is proudly associated with all major Original Equipment Manufacturer requirements and has been supplying window regulators, door latches, hood and trunk lid latches. The company designs and manufactures powered and manual window regulators and latches.

Our diverse manufacturing facilities are supplemented by our continual R&D efforts. All our assembly modules are equipped with mistake proofing and online functional checks to deliver consistent quality products.

IFB have an excellent and dedicated engineering team that develops:

Assembly modules with appropriate level of automation

Special purpose machines & online testing machines

Jigs, Fixtures, Tools etc., with in-built mistake proofing.

Jigs, Fixtures, Tools etc., with in-built mistake proofing. 2.4 Chart showing the products in door and
Jigs, Fixtures, Tools etc., with in-built mistake proofing. 2.4 Chart showing the products in door and
Jigs, Fixtures, Tools etc., with in-built mistake proofing. 2.4 Chart showing the products in door and

2.4 Chart showing the products in door and latch system(window sliders(manual and automatic), doors )

Automotive Motors The Motor Division was started in 1999 to produce HVAC Blower motors & Condenser motors for Air conditioning, Engine Cooling Fan Motors for various passenger car applications in India.

Engine Cooling Fan Motors for various passenger car applications in India. GCEM, Department of Management Studies
Engine Cooling Fan Motors for various passenger car applications in India. GCEM, Department of Management Studies
Engine Cooling Fan Motors for various passenger car applications in India. GCEM, Department of Management Studies

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd At present IFB manufacture five lakhs motors annually with
Organization study of IFB Automotive Pvt Ltd At present IFB manufacture five lakhs motors annually with

At present IFB manufacture five lakhs motors annually with a planned capacity of 1 million motors. The division has entered into a strategic license agreement with Siemens in India.

Product ranges includes:

HVAC Blower Motors 12V / 24V Power rating upto 360W

Condenser Motors 12V / 24V Power rating upto 220W

Engine Cooling Fan Motors 12V / 24V Power rating upto 400W

Power Window Regulator Motor 12V Torque upto 16Nm

Fan Motor and Shroud Assembly

2.5 Chart showing the products in motor division(fan motor, window motors )

2.5 Chart showing the products in motor division(fan motor, window motors ) GCEM, Department of Management
2.5 Chart showing the products in motor division(fan motor, window motors ) GCEM, Department of Management
2.5 Chart showing the products in motor division(fan motor, window motors ) GCEM, Department of Management
2.5 Chart showing the products in motor division(fan motor, window motors ) GCEM, Department of Management
2.5 Chart showing the products in motor division(fan motor, window motors ) GCEM, Department of Management
2.5 Chart showing the products in motor division(fan motor, window motors ) GCEM, Department of Management
2.5 Chart showing the products in motor division(fan motor, window motors ) GCEM, Department of Management

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd 2.6 Chart showing IFB Company’s Esteemed Customers 2.e. Area
Organization study of IFB Automotive Pvt Ltd 2.6 Chart showing IFB Company’s Esteemed Customers 2.e. Area

2.6 Chart showing IFB Company’s Esteemed Customers

Pvt Ltd 2.6 Chart showing IFB Company’s Esteemed Customers 2.e. Area Of Operations To meet the

2.e. Area Of Operations

To meet the growing needs of the auto industry, IFB Automotive has spread its manufacturing base in different parts of India to ensure just in time supplies to all its customers. Nationally the company is situated in following places:

Bangalore - Main Manufacturing Plant and R&D Centre

Chennai - Assembly Plant to support Southern Region Customers

Pune - Assembly Plant to Support Western Region Customers

Binola&Rudrapur - Assembly Plant to support Northern Region Customers

Binola&Rudrapur - Assembly Plant to support Northern Region Customers GCEM, Department of Management Studies Page 13
Binola&Rudrapur - Assembly Plant to support Northern Region Customers GCEM, Department of Management Studies Page 13
Binola&Rudrapur - Assembly Plant to support Northern Region Customers GCEM, Department of Management Studies Page 13

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd 2. f.Ownership Pattern IFB Automotive is a Private limited
Organization study of IFB Automotive Pvt Ltd 2. f.Ownership Pattern IFB Automotive is a Private limited

2. f.Ownership Pattern

IFB Automotive is a Private limited company A Private Limited Company is a type of company that offers limited liability to its shareholders but that places certain restrictions on its ownership.

BOARD OF DIRECTORS

KEY POSITION

NAME

Shareholder Pattern

%

Chairman

MrBijon Nag

32%

Joint Executive Chairman & Managing Director

MrBikramjit Nag

28%

Director

Dr. RathindraNathMitra

26%

Compliance Officer

Mr. G. Raychowdhury

14%

2. g. Competitors Information

The main competitors of IFB Automotive Company are India Based:

Swaraj

IEPL

Other competitors globally are:

DAS – Korean ,

Faurecia – France ,

Keiper – Germany

Imasen – Japan

CRH – Germany

France , • Keiper – Germany • Imasen – Japan • CRH – Germany GCEM, Department
France , • Keiper – Germany • Imasen – Japan • CRH – Germany GCEM, Department
France , • Keiper – Germany • Imasen – Japan • CRH – Germany GCEM, Department

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd Major Competitor’s Information FAURECIA It is one of the
Organization study of IFB Automotive Pvt Ltd Major Competitor’s Information FAURECIA It is one of the

Major Competitor’s Information

FAURECIA

It is one of the largest international automotive parts manufacturers in the world.

Company

Products

Market Share (%)

Faurecia

Seats, Cock pits, doors, acoustic packages, front end and exhaust.

57.4

Headquartered in Nanterre, France, Faurecia operates over 238 production sites and 38 R&D centres in 33 countries worldwide.

Faurecia joined the United Nations Global Compact in 2004. Faurecia, the world's number three seat supplier designs and produces the complete seat and its main components: frames, adjustment mechanisms, runners, foam and covers, and safety and comfort features. This group accounts for 35% of the company's sales.

SWARAJ

Formerly Punjab Scooters Limited, a sick unit in backward area, was revived by PTL in 1980 with full management control. SAL discarded unviable scooter line and diversified into manufacturing Seats,

Year of Establishment: 1980 Products & Services

Company

Products

%of Share

Swaraj

Auto Components, Automobile Seat, Recliners, Seating System, Tractor Seat

40.6

Automobile Seat, Recliners, Seating System, Tractor Seat 40.6 GCEM, Department of Management Studies Page 15
Automobile Seat, Recliners, Seating System, Tractor Seat 40.6 GCEM, Department of Management Studies Page 15
Automobile Seat, Recliners, Seating System, Tractor Seat 40.6 GCEM, Department of Management Studies Page 15

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd 2. h. Infrastructural Facilities IFB automotive has a State
Organization study of IFB Automotive Pvt Ltd 2. h. Infrastructural Facilities IFB automotive has a State

2. h. Infrastructural Facilities

IFB automotive has a State of the Art Manufacturing facility. The management has provided adequate infrastructure facilities to carry out departmental and manufacturing activities, like.

Buildings

Machines and tools

Parking facilities

Conference Rooms

Cafeteria/Canteen

Medical Facility Room

Material Handling & Safety Equipments Room

Quality control Laboratory and Testing Equipment Room.

2.i. Achievement / Awards

IFB Automotive is known for its good quality manufacturing of fine blanking parts and service. For their excellence performance they have won many awards and achievements as follows:

ACHIEVEMENTS

YEAR

QUALITY CREDENTIALS

1998

ISO 9000

2000

QS 9000

2003

ISO 14001

2003

TS 16949

2004

100 PPM

2006

FORD Q1

ISO 14001 2003 TS 16949 2004 100 PPM 2006 FORD Q1 GCEM, Department of Management Studies
ISO 14001 2003 TS 16949 2004 100 PPM 2006 FORD Q1 GCEM, Department of Management Studies
ISO 14001 2003 TS 16949 2004 100 PPM 2006 FORD Q1 GCEM, Department of Management Studies

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd AWARDS AWARD NAME COMPANY Design & Development award Maruti
Organization study of IFB Automotive Pvt Ltd AWARDS AWARD NAME COMPANY Design & Development award Maruti

AWARDS

AWARD NAME

COMPANY

Design & Development award

Maruti Suzuki

Vendor performance award

Maruthi Suzuki

2. j. (Fig: 2.7)Work Flow Model – Manufacturing process (End to End)

Sub- contract( drilling)
Sub-
contract(
drilling)
process (End to End) Sub- contract( drilling) Raw Material IFB Automotive Stores Customer Packaging IFB
process (End to End) Sub- contract( drilling) Raw Material IFB Automotive Stores Customer Packaging IFB
Raw Material
Raw
Material

IFB

Automotive

Stores

Customer

drilling) Raw Material IFB Automotive Stores Customer Packaging IFB Final Assembly IFB Sub Assembly
Packaging
Packaging
Packaging

Packaging

Raw Material IFB Automotive Stores Customer Packaging IFB Final Assembly IFB Sub Assembly Plating /
IFB Final Assembly
IFB Final Assembly
IFB Final

IFB Final

Assembly

Assembly

Automotive Stores Customer Packaging IFB Final Assembly IFB Sub Assembly Plating / Coating Vendor GCEM,
IFB Sub

IFB Sub

Assembly

Assembly

IFB Sub Assembly
IFB Sub Assembly
Packaging IFB Final Assembly IFB Sub Assembly Plating / Coating Vendor GCEM, Department of Management

Plating / Coating

Plating / Coating
Plating / Coating
Plating / Coating
IFB Final Assembly IFB Sub Assembly Plating / Coating Vendor GCEM, Department of Management Studies Page
Vendor
Vendor
IFB Final Assembly IFB Sub Assembly Plating / Coating Vendor GCEM, Department of Management Studies Page
IFB Final Assembly IFB Sub Assembly Plating / Coating Vendor GCEM, Department of Management Studies Page
IFB Final Assembly IFB Sub Assembly Plating / Coating Vendor GCEM, Department of Management Studies Page

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd Manufacturing process (End to End)  Raw material –In
Organization study of IFB Automotive Pvt Ltd Manufacturing process (End to End)  Raw material –In

Manufacturing process (End to End)

Raw material–In this stage raw materials flow from suppliers to the manufacturer or assembling house.

IFB Automotive Stores – In this stage raw materials are received and stored in warehouse for further use.

Sub Contract–In this stage its is contract given for the out sourcing company for making raw materials into the proper auto parts and sending it back to IFB company.

IFB Sub Assembly – In this stage the auto parts which is been sent back from sub contract to the stores at IFB then it goes into the manufacturing plant for sub assembling the auto parts.

Plating or coating – At this stage after the process of assembling happens then it is sent to plating/ coating of the parts this is from vendor or outsourced.

IFB final Assembly – At this stage after the process of plating / coating happens the materials is been sent back to the IFB final assembly were the materials are assembled finally.

Packaging – After the process of final assembly happens then it is packed at IFB and stored in warehouse for final dispatch.

Customer – In this stage after the products is been manufactured and packed based on the order of the customers the products are been delivered to the ultimate customers.

of the customers the products are been delivered to the ultimate customers. GCEM, Department of Management
of the customers the products are been delivered to the ultimate customers. GCEM, Department of Management
of the customers the products are been delivered to the ultimate customers. GCEM, Department of Management

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd 2. k. Future Growth & Prospects The emergence of
Organization study of IFB Automotive Pvt Ltd 2. k. Future Growth & Prospects The emergence of

2. k. Future Growth & Prospects

The emergence of India as a major player on the global economic landscape has triggered an era of high growth across all the sectors. The company wants to expand their business by producing innovative products for next 3years (seating systems). Following are the future plan of action at IFB Automotive Pvt ltd:

Power sliding mechanism

Head rest Tilting

Lumbar Support

Power Recliner Mechanism

Universal sliders - S2K10

High strength L2K9 Recliner

High strength Low cost recliner – L2K10

Heavy Duty ABTS Recliners

Rotary recliner

Rotary cum lever

Lumbar Support mechanisms

Head Rest Tilting mechanisms

Slouch mechanism

Support mechanisms  Head Rest Tilting mechanisms  Slouch mechanism GCEM, Department of Management Studies Page
Support mechanisms  Head Rest Tilting mechanisms  Slouch mechanism GCEM, Department of Management Studies Page
Support mechanisms  Head Rest Tilting mechanisms  Slouch mechanism GCEM, Department of Management Studies Page

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd CHAPTER-3 MC-KENSYS’S 7S MODEL The 7-S framework was developed
Organization study of IFB Automotive Pvt Ltd CHAPTER-3 MC-KENSYS’S 7S MODEL The 7-S framework was developed

CHAPTER-3

MC-KENSYS’S 7S MODEL

The 7-S framework was developed by the consultant at the Mckinsey Company, a very well-known management consistency firm in USA, towards the end of 1970’s to diagnose the cause of organization problem and to formulate programs for improvement the 7-S frame work.

The 7s model is a tool for managerial analysis and action that provides a structure with which to consider a company as a whole so that the organization problems may be diagnosed and strategy may be developed and implemented. The 7s’s is a framework for analyzing organization and their effectiveness. It looks at the seven key elements that make an organization successful or not.

Chart 3.1: MC-Kensys’s 7s Frame work.

an organization successful or not. Chart 3.1: MC-Kensys’s 7s Frame work. GCEM, Department of Management Studies
an organization successful or not. Chart 3.1: MC-Kensys’s 7s Frame work. GCEM, Department of Management Studies
an organization successful or not. Chart 3.1: MC-Kensys’s 7s Frame work. GCEM, Department of Management Studies
an organization successful or not. Chart 3.1: MC-Kensys’s 7s Frame work. GCEM, Department of Management Studies

GCEM, Department of Management Studies

Page 20

Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd 3. a. STRUCTURE: The structure is the skeleton of
Organization study of IFB Automotive Pvt Ltd 3. a. STRUCTURE: The structure is the skeleton of

3. a. STRUCTURE:

The structure is the skeleton of the whole organizational edifice. It is built by dividing the total task into smaller groups and creating coordination among the groups.

The structure here is mainly concentrated on seating systems because the major turn over and the major part of the business carried is under seating division only so, the structure is FUNCTIONAL ORGANIZATIONAL STRUCTURE based on Seating division at IFB Automotive Pvt Ltd.

Chart 3.2: Showing Organization Structure of IFB Automotive Pvt Ltd.

VICE CHAIRMAN

Structure of IFB Automotive Pvt Ltd. VICE CHAIRMAN CEO SCM DOOR SYSTEMS LATCHES V.P & HEAD

CEO

SCM
SCM
Structure of IFB Automotive Pvt Ltd. VICE CHAIRMAN CEO SCM DOOR SYSTEMS LATCHES V.P & HEAD
DOOR SYSTEMS
DOOR
SYSTEMS
LATCHES
LATCHES

V.P & HEAD SEATING SYSTEM

CEO SCM DOOR SYSTEMS LATCHES V.P & HEAD SEATING SYSTEM HR IT R & D MANAGER
CEO SCM DOOR SYSTEMS LATCHES V.P & HEAD SEATING SYSTEM HR IT R & D MANAGER
CEO SCM DOOR SYSTEMS LATCHES V.P & HEAD SEATING SYSTEM HR IT R & D MANAGER
CEO SCM DOOR SYSTEMS LATCHES V.P & HEAD SEATING SYSTEM HR IT R & D MANAGER
HR
HR
SCM DOOR SYSTEMS LATCHES V.P & HEAD SEATING SYSTEM HR IT R & D MANAGER Designers
IT
IT
DOOR SYSTEMS LATCHES V.P & HEAD SEATING SYSTEM HR IT R & D MANAGER Designers Analyzers
R & D MANAGER Designers Analyzers
R & D MANAGER
Designers
Analyzers
PROCESS ENGG & OPERATIONS Designers Analyzers Shift Supervisor PPC
PROCESS ENGG &
OPERATIONS
Designers
Analyzers
Shift
Supervisor
PPC
PGRM MGMT MANAGER Designers Analyzers
PGRM MGMT
MANAGER
Designers
Analyzers
QUALITY D & D SQA Designers Analyzers Testing Drafting Process QA
QUALITY
D & D
SQA
Designers
Analyzers
Testing
Drafting
Process
QA
D & D SQA Designers Analyzers Testing Drafting Process QA GCEM, Department of Management Studies Page
D & D SQA Designers Analyzers Testing Drafting Process QA GCEM, Department of Management Studies Page

GCEM, Department of Management StudiesMANAGER Designers Analyzers QUALITY D & D SQA Designers Analyzers Testing Drafting Process QA Page 21

Page 21

Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd Various Departments at IFB Automotive Pvt Ltd HR department
Organization study of IFB Automotive Pvt Ltd Various Departments at IFB Automotive Pvt Ltd HR department

Various Departments at IFB Automotive Pvt Ltd

HR department

Human resource management at IFB Automotive Pvt Ltdis one of the most important functions it includes Resource Management Group and learning and development, also comprises of various sub-functions that facilitates the identification and development of talent that helps the organization meet its business objective.

The various functions are as follows:

Talent planning – includes functions like manpower planning, staffing, skill mapping HR budgeting.

Training –aims at enhancing the skill. Also takes care of induction and pre process trainings.

Compensation and benefits- envisages the compensation and benefits practices of benchmarking, fitments, policies and guidelines. Marketing department

Marketing department look after all the marketing activities like sales, distribution and business development etc.

Functions

Order taker

Creating quotations

Answering the customer queries

Delivery of products in time

Finance department

The main purpose for any organization to exist is to have financial gains, thus each activity of the organization should justify the cost attached to it. Finance is life blood of any organization hence it becomes very important to manage the funds properly. The finance department consists of diverse procedure for accounts related to personnel, costing budgets, tax and credit, general accounts, bank and payroll, bill collection etc.

tax and credit, general accounts, bank and payroll, bill collection etc. GCEM, Department of Management Studies
tax and credit, general accounts, bank and payroll, bill collection etc. GCEM, Department of Management Studies
tax and credit, general accounts, bank and payroll, bill collection etc. GCEM, Department of Management Studies

GCEM, Department of Management Studies

Page 22

Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd IFB Automotive Pvt Ltd has a strong financial background
Organization study of IFB Automotive Pvt Ltd IFB Automotive Pvt Ltd has a strong financial background

IFB

Automotive

Pvt

Ltd

has

a

strong

financial

background

and

financial

department manages and controls the financial activities of the organization like,

Budget allocation

Salary distribution

Bill payment etc

Production department

Production department is one of the important functional area of IFB Automotive

Pvt Ltd. The function of this department is,

Work process management: managing and controlling furniture manufacturing as

per the plan and schedule.

Inventory management: managing and controlling inventory

Design department

IFB Automotive Pvt Ltdis known for best designing in the automotive products in attractive design. All the credit goes to designing department.

Functions

Designing auto products

Creating innovative designs

R&D department

IFB Automotive Pvt Ltd has research and development department which enables the company to identify the latest trends of the automotive products manufacturing industry.

Information technology department

Information Technology Dept plays a major role in connecting the communication between customers, suppliers and in-house employees through email and internet.

Supply chain department

Supply chain refers to a business or organization attempting for supplying of goods or services in and out the company to accomplish the goals of the enterprise.

Functions are

Order placing for raw material

Analyzing of suppliers

are • Order placing for raw material • Analyzing of suppliers GCEM, Department of Management Studies
are • Order placing for raw material • Analyzing of suppliers GCEM, Department of Management Studies
are • Order placing for raw material • Analyzing of suppliers GCEM, Department of Management Studies

GCEM, Department of Management Studies

Page 23

Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd 3. b. SYSTEM: A system refers to formal process
Organization study of IFB Automotive Pvt Ltd 3. b. SYSTEM: A system refers to formal process

3. b. SYSTEM:

A system refers to formal process and procedures are used to manage the organization.

The main system used here to communicate to the higher authority is Information Technology, Word of mouth, manual form of writing, SAP for Material handling, and TS 16949 system. The company has provided internet facility for communicating with the clients through mails and telephone facility.

ISO/TS16949 is an ISO technical specification aiming to the development of a quality management system that provides for continual improvement, emphasizing defect prevention and the reduction of variation and waste in the supply chain.

SAP is a German software corporation that makes enterprise software to manage business operations and customer relations SAP is the market leader in enterprise application software.

SAP Business One software is used by IFB, which manage sales, track inventory, monitor customer demand, coordinate loyalty programs, and view supplier schedules all in a single system. The software provides support for:

Order processing – picking, packing, final delivery – and shipment tracking

Managing inventory across multiple warehouses and locations

Predicting what customer will buy based on past transactional data, and managing production and stock levels to match demand

Tracking customer contacts and purchasing preference

Executing more targeted promotions, offers, and campaign management

Increase sales by reducing stock-outs, so you have the right items on hand when customers come to the store.

Broaden your market reach with online presence and sales.

Reduce inventory costs through accurate and streamlined inventory and distribution processes.

through accurate and streamlined inventory and distribution processes. GCEM, Department of Management Studies Page 24
through accurate and streamlined inventory and distribution processes. GCEM, Department of Management Studies Page 24
through accurate and streamlined inventory and distribution processes. GCEM, Department of Management Studies Page 24

GCEM, Department of Management Studies

Page 24

Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd 3. c. STRATEGY: Strategy is a plan or course
Organization study of IFB Automotive Pvt Ltd 3. c. STRATEGY: Strategy is a plan or course

3. c. STRATEGY:

Strategy is a plan or course of action in allocating resources to achieve identified goals over time. Unlike tactic, strategy is well thought and often rehearsed. It transforms the organization from the present position to the new position described in the objectives, subject to constraints of the capabilities.

Quality Assurance Strategy.

o

The company is planning to give best Quality products

 

o

Company’s

aim

is

to

provide

the

best

quality

under

competitive

pressure.

Pricing/Cost Strategy.

o IFB automotive provides best quality products at best price, compare to that of the competitors.

Delivery Strategy.

o The company mainly concentrates on the On Time Delivery of the products whenever the clients orders for the products.

3. d. STYLE:

Style is the way in which key managers behave in achieving organizational goals, that is the management style. IFB Automotive posses PARTICIPATIVE LEADERSHIP STYLE. Where the top management take suggestions from the subordinates and work on it and if its really beneficial to the organization then they will implement it. These decisions are made through mutual exchange of knowledge and by sharing the experience of the employees. The top management consults their immediate subordinates in case of any important decisions, which are of strategic in nature.

in case of any important decisions, which are of strategic in nature. GCEM, Department of Management
in case of any important decisions, which are of strategic in nature. GCEM, Department of Management
in case of any important decisions, which are of strategic in nature. GCEM, Department of Management

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd Implementation : Toyota gave a contract for manufacturing of
Organization study of IFB Automotive Pvt Ltd Implementation : Toyota gave a contract for manufacturing of

Implementation:

Toyota gave a contract for manufacturing of Seat sliders and recliners on Dec 29 th 2011,

for the same reason there was a conference held on Jan 2 nd 2012 with all the employees

and managers. It had given an opportunity for employees to participate in decisions like

designing of products. A best design was selected based on employee’s suggestion and

opinions and the same design was implemented for manufacturing the products.

3. e. STAFF:

Staffs are personnel categories within the organization, such as engineers, sales

persons, etc. Unlike traditional organizations, new leading organizations put more

emphasis on hiring the best staff. They provide their staff with rigorous training and

monitoring support, and give incentive for their staff to achieve professional excellence.

This forms the basis of these organizations’ strategy and competitive advantage over

their competitors.

Table 3.2: Showing Total Staff- As on: 10 th Jan 2012

Key position

No. of employees

Duties and responsibilities

Vice Chairman

1

-Strategic planning -creating vision and mission

CEO

1

-Decision maker

 

-

Leader

Functional Managers

11

-Ensuring

that

new

appointees are introduced to

the

policy

during their

induction

-Ensuring

that

line

managers

live

up

to

their

responsibilities

to

approve

flexible

 

Operational Employees

850

-

Ensure that the quality

 

standards of product are met.

IT Executives/Technical Employees

292

-handle technical problems

-

technological skills

 

R&D and Design Personnel’s

52

-prepare innovative designs

Marketing Executives

15

-handle

advertisement

objectives.

-

handle promotions

 

Total number of employees

1222

 
handle promotions   Total number of employees 1222   GCEM, Department of Management Studies Page 26
handle promotions   Total number of employees 1222   GCEM, Department of Management Studies Page 26
handle promotions   Total number of employees 1222   GCEM, Department of Management Studies Page 26

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd 3. f. SKILL: Skill is the character that one
Organization study of IFB Automotive Pvt Ltd 3. f. SKILL: Skill is the character that one

3. f. SKILL:

Skill is the character that one should posses to perform a given job. It includes

those characteristics company expects its members to have to perform the assigned job

effectively.

Key position

Skills required

CEO & Vice Chairman

Leading

Motivating

HR Manager

Involves motivating a large team of people with diverse occupations.

Time-management and scheduling skill.

Strong communication skills

Organizational Skill

Management skill

Analyzing skills of employees needs.

Maintaining the employee’s

records.

Assistant Manager

Working within a team environment

Numerical skills

Flexibility

positive attitude

Able to work evenings and weekend shifts

Finance and accounting officers

Accounting procedure Taxation

 

Balance sheet analysis

Some fare idea about financial product

Re-consolidation of bank accounts Basic computer knowledge in (tally and MS Excel

Auditor

Complete knowledge about accounts

Tax laws

Financial analysis

Latest rules and regulations

Masters in finance aspects

 Latest rules and regulations  Masters in finance aspects GCEM, Department of Management Studies Page
 Latest rules and regulations  Masters in finance aspects GCEM, Department of Management Studies Page
 Latest rules and regulations  Masters in finance aspects GCEM, Department of Management Studies Page

GCEM, Department of Management Studies

Page 27

Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd Marketing executives  Should have a plan advertising 
Organization study of IFB Automotive Pvt Ltd Marketing executives  Should have a plan advertising 

Marketing executives

Should have a plan advertising

Able to convenience the customers.

Should have plan for meeting people interacting with them Marketing the products

Security

Good health and unblemished past record

If x- service man should have been discharged with exemplary character they should be prepare to work during nights also

The basic knowledge of control over fire accident.

 

They should know technical skills

Information technology executives

They should have the capacity of handling h/w and s/w.

They should be having the capability of rectifying errors.

 

Problem solving skills

Operational employees

Interpersonal skills

Convincing skills

technical skills

Learning skills

Machine handling skills

Measures taken to close skill gap:

To address the skill gap the company had conducted various training programs

some of the major training programs are as follows

On the job training is given for operational employees to improve the efficiency

in their works.

Presentations - Regular presentation will be given by the experts from IT

departments about the latest updates and how to implement the latest technology

available in the market, to all the employees of IFB Automotive pvt ltd.

available in the market, to all the employees of IFB Automotive pvt ltd. GCEM, Department of
available in the market, to all the employees of IFB Automotive pvt ltd. GCEM, Department of
available in the market, to all the employees of IFB Automotive pvt ltd. GCEM, Department of

GCEM, Department of Management Studies

Page 28

Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd 3. g. SHARED VALUES: Shared values refer to a
Organization study of IFB Automotive Pvt Ltd 3. g. SHARED VALUES: Shared values refer to a

3. g. SHARED VALUES:

Shared values refer to a set of values & aspirations that goes beyond the conventional formal statement of corporate objectives. Culture of an organization is usually determined by some of the value benefits and working practices that exist within an organization operational standard.

The Shared values that are followed at IFB are as follows:

‘Your safety and comfort is our concern’.

Role model in driving social responsibility.

Respect for individuals.

Learning and sharing.

Reliability, Credibility, and Legality

Good Interaction Between the higher authority towards the lower.

Sensitive towards the environment, safety and health of the employees.

• Sensitive towards the environment, safety and health of the employees. GCEM, Department of Management Studies
• Sensitive towards the environment, safety and health of the employees. GCEM, Department of Management Studies
• Sensitive towards the environment, safety and health of the employees. GCEM, Department of Management Studies

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd CHAPTER - 4 SWOT ANALYSIS A scan of the
Organization study of IFB Automotive Pvt Ltd CHAPTER - 4 SWOT ANALYSIS A scan of the

CHAPTER - 4

SWOT ANALYSIS

A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as Strengths (S) or Weaknesses (W), and that external to the firm can be classified as Opportunities (O) or Threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis.

The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operate. As such, it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan:

(4.1) FRAME WORK OF SWOT ANALYSIS:

SWOT ANALYSIS INTERNAL EXTERNAL ANALYSIS ANALYSIS STRENGTHS WEAKNESS OPPURTUNITIES THREATS
SWOT
ANALYSIS
INTERNAL
EXTERNAL
ANALYSIS
ANALYSIS
STRENGTHS
WEAKNESS
OPPURTUNITIES
THREATS
EXTERNAL ANALYSIS ANALYSIS STRENGTHS WEAKNESS OPPURTUNITIES THREATS GCEM, Department of Management Studies Page 30
EXTERNAL ANALYSIS ANALYSIS STRENGTHS WEAKNESS OPPURTUNITIES THREATS GCEM, Department of Management Studies Page 30
EXTERNAL ANALYSIS ANALYSIS STRENGTHS WEAKNESS OPPURTUNITIES THREATS GCEM, Department of Management Studies Page 30

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd STRENGTHS  A large Indian Original Equipment customer base.
Organization study of IFB Automotive Pvt Ltd STRENGTHS  A large Indian Original Equipment customer base.

STRENGTHS

A large Indian Original Equipment customer base.

Long presence and proven domain knowledge

Emphasis on continuous education & training.

Techniques for aligning digital strategy with organization and marketing strategy.

Established R&D working on Future products

Every employee is given an equal opportunity to develop himself and grow in his career.

They have in house engineering management facility which is an advantage.

The company is indigenous in its manufacturing & designing i.e., SAP system is used for designing and maintaining database.

WEAKNESS

They are not exposed much towards Branding and brand strategies related aspects.

They are not focusing much on promotional activities.

High cost of Fine Blanking parts which effects in purchasing of raw materials.

Development lead time is too high since the company is having their own designing department which requires more time in manufacturing products.

Due to age or personal reasons employees may leave the organization which deplete skill force.

reasons employees may leave the organization which deplete skill force. GCEM, Department of Management Studies Page
reasons employees may leave the organization which deplete skill force. GCEM, Department of Management Studies Page
reasons employees may leave the organization which deplete skill force. GCEM, Department of Management Studies Page

GCEM, Department of Management Studies

Page 31

Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd OPPORTUNITIES  India has been chosen as a global
Organization study of IFB Automotive Pvt Ltd OPPORTUNITIES  India has been chosen as a global

OPPORTUNITIES

India has been chosen as a global hub for Car manufacturing and exports.

Great scope for power driven machines.

Global OEMs looking at India as an auto parts sourcing base.

Growth in existing products and market, volume growth, increasing profit.

Increasing market share and customer share.

Growth in new product, existing markets and new markets.

In India and abroad the company has lot of opportunities in technical aspects for designing and developing a product.

The company has got huge customers for business activities to survive in global competition world.

THREATS

Tremendous pricing pressures due to local competition

Regular supplies issues may force loyal customers to switch to other companies products.

Poor Supplier Base may affect regular supplies and delay in development.

The company has to face huge local and global competition that compete (European, Korean and Japanese manufacturers) with well-equipped infrastructure.

Korean and Japanese manufacturers) with well-equipped infrastructure. GCEM, Department of Management Studies Page 32
Korean and Japanese manufacturers) with well-equipped infrastructure. GCEM, Department of Management Studies Page 32
Korean and Japanese manufacturers) with well-equipped infrastructure. GCEM, Department of Management Studies Page 32

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd Table 4.1: Showing SWOT Analysis.   STRENGTHS    
Organization study of IFB Automotive Pvt Ltd Table 4.1: Showing SWOT Analysis.   STRENGTHS    

Table 4.1: Showing SWOT Analysis.

 

STRENGTHS

   

WEAKNESS

 

In house engineering management

Lack

in

branding

and

brand

facility.

 

strategies.

 

Every employee is given an equal

High cost of Fine Blanking parts.

opportunity to develop himself.

Lack in promotional activities.

 

Style of equal participation helps in

 

making effective designing.

 

Development lead time is too high

R&D

working

on

unique

Future

products.

 

SAP system is used for designing.

OPPORTUNITIES

   

THREATS

 

Global OEMs looking at India as an

Pressures due to local competition

auto parts sourcing base.

 

Customers are switching to other

Growth in new product, existing

companies products due to supply

markets and new markets.

 

issues.

They have got huge customers for

Poor Supplier Base affecting regular

business activities.

 

supplies.

 

Great

scope

for

power

driven

They have huge local and global

machines.

 

competition with well-equipped

 

infrastructure.

 
  competition with well-equipped   infrastructure.   GCEM, Department of Management Studies Page 33
  competition with well-equipped   infrastructure.   GCEM, Department of Management Studies Page 33
  competition with well-equipped   infrastructure.   GCEM, Department of Management Studies Page 33

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd CHAPTER - 5 ANALYSIS OF FINANCIAL STATEMENT (5.1) BALANCE
Organization study of IFB Automotive Pvt Ltd CHAPTER - 5 ANALYSIS OF FINANCIAL STATEMENT (5.1) BALANCE

CHAPTER - 5 ANALYSIS OF FINANCIAL STATEMENT

(5.1) BALANCE SHEET as on March 2011

- 5 ANALYSIS OF FINANCIAL STATEMENT (5.1) BALANCE SHEET as on March 2011 GCEM, Department of
- 5 ANALYSIS OF FINANCIAL STATEMENT (5.1) BALANCE SHEET as on March 2011 GCEM, Department of
- 5 ANALYSIS OF FINANCIAL STATEMENT (5.1) BALANCE SHEET as on March 2011 GCEM, Department of
- 5 ANALYSIS OF FINANCIAL STATEMENT (5.1) BALANCE SHEET as on March 2011 GCEM, Department of

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd (5.2) PROFIT AND LOSS ACCOUNT for the year ended
Organization study of IFB Automotive Pvt Ltd (5.2) PROFIT AND LOSS ACCOUNT for the year ended

(5.2) PROFIT AND LOSS ACCOUNT for the year ended March 31, 2011

Pvt Ltd (5.2) PROFIT AND LOSS ACCOUNT for the year ended March 31, 2011 GCEM, Department
Pvt Ltd (5.2) PROFIT AND LOSS ACCOUNT for the year ended March 31, 2011 GCEM, Department
Pvt Ltd (5.2) PROFIT AND LOSS ACCOUNT for the year ended March 31, 2011 GCEM, Department
Pvt Ltd (5.2) PROFIT AND LOSS ACCOUNT for the year ended March 31, 2011 GCEM, Department

GCEM, Department of Management Studies

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Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd Table 5.3: showing the Ratio Analysis in IFB as
Organization study of IFB Automotive Pvt Ltd Table 5.3: showing the Ratio Analysis in IFB as

Table 5.3: showing the Ratio Analysis in IFB as on 2010-2011.

Ratio Analysis

2011

2010

Current Ratio

1.4191

1.7990

Asset Turnover Ratio

3.70329

3.9808

Return on Assets

0.2060

0.2055

Current ratio:

Current ratio shows that in year 2010 it was 1.7990 and in the year 2011 it was

1.4191. The bench mark of the current ratio is 2:1. Therefore the company liquidity

position is very favorable.

Asset Turnover Ratio:

Asset Turnover Ratio shows that in year 2010 it was 3.9808 and in the year 2011 it was 3.70329. As compared to both the years we can infer that there is a slight decrease in the asset Turnover ratio, due to improper utilization of assets. By decrease in the asset turnover the firm has increase costs and will decrease the eventual profit to its owners.

Return on Assets:

Return on asset shows that in year 2010 it was 0.2055 and in the year 2011 it was

0.2060. This is due to increase in EBIT. There is an increase in both fixed assets and

current assets therefore total assets are increased. Earning power of IFB APL is quite satisfactory. The company is performing well.

power of IFB APL is quite satisfactory. The company is performing well. GCEM, Department of Management
power of IFB APL is quite satisfactory. The company is performing well. GCEM, Department of Management
power of IFB APL is quite satisfactory. The company is performing well. GCEM, Department of Management

GCEM, Department of Management Studies

Page 36

Organization study of IFB Automotive Pvt Ltd

Organization study of IFB Automotive Pvt Ltd CHAPTER-6 LEARNING EXPERIENCE The whole project provided a lot
Organization study of IFB Automotive Pvt Ltd CHAPTER-6 LEARNING EXPERIENCE The whole project provided a lot

CHAPTER-6

LEARNING EXPERIENCE

The whole project provided a lot of experience and helped to know about the management practices in real and how it differs from those of theoretical knowledge and the practically in the real life.

This training was framed to give an exposure towards how an organization works and how theories learned in class rooms relates with actual events happening in an organization.

Although I came to know lot of similarities between the theory and the practical situation in the company and also there were many differences in their working style. The main objective of practical training is to develop skill in student by supplement to the theoretical study of business management in general.

Company helped to gain real life knowledge about the industrial environment and business practices. Professors give us theoretical knowledge of various subjects in the college but we practically exposed of such subjects when we get the training in the organization.

This project helped to understand the manufacturing and automotive sector in Bangalore, its market conditions as well as current trends in terms of strategies, marketing policies, and consumer decision making.

It helped to understand the future growth prospects and expectations in the market. Organisational study helped in understanding the IFB AUTOMOTIVE PVT LTD structure, work culture, products and services, technological advancements.

The experience at IFB AUTOMOTIVE PVT LTD Bangalore has really helped me to understand the process and corporate culture that the organization has been carrying on for many years.

MC-Kensys 7s frame work helped me in studying the overall Chart of the organization and helped me in company analysis and preparing swot analysis.

organization and helped me in company analysis and preparing swot analysis. GCEM, Department of Management Studies
organization and helped me in company analysis and preparing swot analysis. GCEM, Department of Management Studies
organization and helped me in company analysis and preparing swot analysis. GCEM, Department of Management Studies

GCEM, Department of Management Studies

Page 37