GOV. ALFONSO D.

TAN COLLEGE
Outcomes – Based Teaching and Learning Plan in Purposive Communication
Course Title Purposive Communication Course Code GE PurCom

Credit Units 3 Course Pre-/Co-requisites

Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. This is a three-unit
course that develops students’ communicative competence and enhances their cultural and intercultural awareness through multimodal tasks
Course Description that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It
(Based on CMO No. 20 equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to
Series of 2013) emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course may
be used in their other academic endeavours, their chosen disciplines and their future careers as they compose and produce relevant oral,
written, audio-visual and/or web-based output for various purposes.

General Education Curriculum aims to develop the following competencies:

General Education a. Intellectual competencies (comprehension, critical, analytical and creative thinking etc.)
Outcomes b. Personal and civic competencies (self-assuredness, moral reflections etc.)
c. Practical skills (problem solving and work-related skills etc.)

At the end of this course, the students should be able to:

Knowledge
a. Describe the nature, elements and functions of verbal and non-verbal communication in various and multicultural contexts;
b. Explain how cultural and global issues affect communication;
c. Determine culturally appropriate terms, expressions and images;
d. Evaluate multimodal texts criticallyto enhance receptive (listening, reading, viewing);
Course Intended e. Summarize the principles of academic text structure;
Skills
Learning Outcomes f. Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and globalsetting using appropriate registers;
(CILO) g. Create clear, coherent and effective communication materials;
h. Present ideas persuasively using appropriate tone, style, conventions, and reference styles
Values
i. Adopt cultural and intercultural awareness and sensitivity in communication of ideas;
j. Appreciate the differences of the varieties of spoken and written language;
k. Adopt awareness of audience and context in presenting ideas; and,
l. Appreciate the impact of communication on society and the world.
 Suggested
Essential Learning Intended Learning Outcomes (ILO) Teaching/Learning
Activities (TLAs)
Content
Week Declarative Knowledge
Standards
Demonstratefamiliarity of
the nature, elements and
Lecture and class discussion on
1–2 functions of verbal and Describe the nature, and functions of verbal and nonverbal
Communication processes, principles, and ethics elements and types of communication
non-verbal communication communication in various and multicultural contexts.
in various and
multicultural contexts.
Demonstrate
understanding ofthe effect Explain how cultural and global issues affect
of cultural and global communication.
Class discussion of essay, “Flight from
issues to communication
Communication and Globalization conversation” or video “Connected but
3-4 and the impact of Appreciate the impact of communication on society and the
alone” and “Communication and
communication to the world.
Globalization”
society;

Demonstrate
Local and Global Communication in multicultural settings Determine culturally appropriate terms, expressions, and Lecture and class discussion on using
understanding of the
Bias-Free Language images (sensitivity to gender, race, class, etc.) culturally appropriate terms,
conventions of local and
expressions and images; varieties and
global communication in
5-7 Varieties and registers of spoken and written language Adopt cultural and intercultural awareness and sensitivity in registers of language
multicultural settings and
communication of ideas
of the varieties and
History of English Exercises using on culturally
registers of spoken and
World Englishes Perform a role play showcasing another variety of English appropriate terms expressions, and
written language
images
Evaluate multimodal texts to enhance receptive (listening,
Demonstrate competency Evaluating messages and/or images of different types of texts reading, viewing) skills Interactive Lecture
in a. evaluating messages reflecting different cultures
and/or images of different 1. What is the message? Convey ideas through oral, audio-visual, and/or web-based Exercises on analysing content of
8-9
types of texts; 2. What is the purpose of the messages? presentations for different target audiences in local and various texts and images
b. utilizing communication 3. How is the message conveyed by the text and/or image? global settings using appropriate registers
aids, strategies and tools 4. Who is the target audience of the message?
of technology 5. What other ways of presenting the message are there? Adopt awareness of audience and context in presenting
 ideas
Communication aids strategies using tools of technology

Convey ideas through oral, audio-visual, and/or web-based

Demonstrate
competencyin creating Communication for various purposes
and conveying messages
10-11
that are contextually and
culturally appropriate for
various purposes
presentations for different target audiences in local and Lecture and class discussion on
global settings using appropriate language informative, persuasive and
argumentative communication
Create clear, coherent, and effective communication
1. To obtain, provide, and disseminate information
materials Lecture and discussion of Types of
2. to persuade and argue
Speeches and Public Speaking (
Present ideas persuasively using appropriate language Read, Memorized, impromptu/
registers, tone, facial, expressions and gestures Extemporaneous)

Adopt awareness of audience and context in presenting

ideas
Lecture and class discussion on
Create clear, coherent and effective communication effective communication and oral
Communication for work purposes (e.g., education, business and
Demonstrate competency materials presentations in the workplace
trade, law, media, science and technology)
in creating and conveying
messages for work Present ideas persuasively using appropriate language Analysis of different communication
12-15 Corporate Culture and Communication
purposes in a creative, registers, tone, facial expressions and gestures materials
1. The Principles of Professional Communication
coherent and persuasive
2. Intercultural Issues in Workplace
manner Adopt awareness of audience and text content in presenting Writing exercises on communication
3. Simulating the Philippine Workplace
ideas in communicating ideas materials for the workplace
(application letters, memos)

Write and present academic papers using appropriate one,

tone, style, conventions and reference styles
Lecture and class discussion on
Demonstrate competency communication for academic purposes
Adopt awareness of audience and context in presenting
in creating and conveying Communication for academic purposes (e.g. research-based
16-18 ideas
ideas through academic journal or magazine articles, etc.) Independent research (topic proposal,
writing literature review, data gathering, data
Convey ideas through oral, audio-visual, and/or web-based
analysis)
presentations for different target audiences in local and
global settings using appropriate registers

References/ Textbook
Uychoco, M. T., & Santos, M. L. (2018). Communication for Society (Purposive Communication. Quezon City: Rex Printing Company, Inc.
Extended Readings
Flight from Conversation by Sherry Turkle
https://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-conversation.html
Globalization through Communication
http://kenmooreworld.blogspot.com/2010/08/globalization-through-communication.html
Public Service Announcement
http://www.centerdigitaled.com/artsandhumanities/How-to-Create-the-Perfect-Public-Service-Announcement.html
Speak English: The Story of a Once-obscure Language and How it Became the Last Word in Global Communication
: http://articles.chicagotribune.com/1986-09-07/features/8603070293_1_official-language-mother-tongue-speak
Kachru’s Three Concentric Circles: Model of World Englishes
www.ukessays.com/essays/english-literature/three-circle-model-of-world-englishes-english-literature-essay.php

Course Assessment As identified in the Assessment Task

Course Policies
Attendance
 As identified in the student handbook
Homework, Quizzes, Interrogative Reports, Major Exams
Written Requirements

Grading System
Classroom Performance - 40%
Quizzes - 30%
Major Exams - 30%
100%

Committee Members
Consultation Schedule
Faculty Member :
Consultation Hours :
Contact Number :
Venue : IAS Office
E-mail address :

Course Title A.Y. Term of Prepared by Checked by Noted by Approved by Page/s

Effectivity

Purposive
2018 – 2019 LINE CLAR F. REAL JAYMAR S. REQUINA,MPA DR. EDNA E. DELA SIERRA LOVE H. FALLORAN, MS CRIM 5
Communication Instructor GE Coordinator/ Asst. Dean Dean, Institute of Arts and Sciences VP for Academic Affairs