Cover Letter

Leicester Dan R. Selencio, Owner

Blyne Erena P. Comilang, Owner
Saver’s Castle Convenience Store
Brgy. Tinambacan Norte, Calbayog City
Eastern Visayas, Philippines

April 1, 2019

Mr. Alex Alegria

BAR Loan and Services Inc.
Navarro Street, Calbayog City
Eastern Visayas, Philippines

Dear Mr. Alegria,

We are very pleased to enclose our business plan for Saver’s Castle Convenience
Store. Inside, you’ll find a wealth of information about our business, a thorough
assessment of opportunities in the marketplace, and a detailed plan for seizing them.
We look forward to the possibility of having a partnership with you to make Saver’s
Castle Convenience Store a success in the coming months and years.

We are eager to hear your comments and answer any questions you may have. You
can reach us at 0936-173-3117 or 0926-201-8807.

Thank you for your time and attention.

Sincerely,

Leicester Selencio and Blyne Comilang

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 www.SAVER’SCASTLE.com

CONVENIENCE STORE BUSINESS PLAN

SAVER’S CASTLE CONVENIENCE STORE
(Good Life at a Right Price)

SAVER’S CASTLE CONVENIENCE STORE

Brgy. Tinambacan Norte, Calbayog City
Eastern Visayas, Philippines

Prepared for:

Mrs. Jessabelle Labonite-Labian

Prepared by:

Leicester Dan R. Selencio

Blyne Erena P. Comilang

March 29, 2019

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 Table of Contents
Cover Letter---------------------------------------------------------------------------------- 1
Title Page------------------------------------------------------------------------------------- 2
Table of Contents-------------------------------------------------------------------------- 3
1.0 Introductory Page--------------------------------------------------------------------- 4
1.1 Name and Addresses of the Business----------------------------------- 4
1.2 Profile of the Owners -------------------------------------------------------- 4
2.0 Executive Summary------------------------------------------------------------------ 5
2.1 Business Objectives----------------------------------------------------------- 6
2.2 Mission---------------------------------------------------------------------------- 6
2.3 Guiding Principles-------------------------------------------------------------- 6
2.4 Keys to Success---------------------------------------------------------------- 7
3.0 Company Summary------------------------------------------------------------------- 7
4.0 Products and Service Analysis---------------------------------------------------- 8
4.1 Our Products--------------------------------------------------------------------- 8
4.2 Our Competitive Advantage----------------------------------------------- 8-9
5.0 Market Analysis------------------------------------------------------------------------- 9
5.1 Market Segmentation---------------------------------------------------------- 9
5.2 Industrial Analysis-------------------------------------------------------------- 9
5.2.1 Future Outlooks and Trends------------------------------------- 9
5.2.2 Analysis of Competitors-------------------------------------------- 9
5.3 Our Target Market--------------------------------------------------------------10
6.0 Strategic Plan--------------------------------------------------------------------------- 11
6.1 Our Pricing Strategy----------------------------------------------------------- 11
6.2 Payment Options--------------------------------------------------------------- 11
6.3 Strategy Implementation------------------------------------------------------ 11
6.3.1 Marketing Strategy--------------------------------------------------11
6.3.1.1 Brand----------------------------------------------------------- 11
6.3.1.2 Social Networks--------------------------------------------- 12
6.3.1.3 Suppliers Network------------------------------------------ 12
6.3.1.4 Public Relations---------------------------------------------- 12
6.3.1.5 Internet--------------------------------------------------------- 12
6.3.1.6 Publications-------------------------------------------------- 12
6.3.1.7 Advertising----------------------------------------------------- 12
7.0 Management Summary--------------------------------------------------------------- 13
7.1 Organizational Structure---------------------------------------------------- 14
8.0 Financial Plan------------------------------------------------------------------------- 15
8.1 Start-Up Costs----------------------------------------------------------------- 15
8.1.1 Table 1------------------------------------------------------------- 15
8.1.2 Table 2------------------------------------------------------------- 16
8.2 Source and Use of Funds ------------------------------------------------- 17
8.3 Personnel Plan---------------------------------------------------------------- 17
9.0 Exit Strategy--------------------------------------------------------------------------- 17

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1.0 Introductory Page
1.1. Name and Addresses of Business

The name of our establishment is Saver’s Castle Convenience Store

because by the name itself reflects to our business’ purpose--- to guarantee our
customers high quality products with an appropriate price within the reach of the
masses.

1.2 Profile of the Owners

Name: Selencio, Leicester Dan R.

Address: P-3 Brgy. San Policarpo, National Highway,

Calbayog City, Eastern Visayas

Age: 17 yrs. old

School: San Policarpo National High School

Program: Humanities and Social Sciences (HUMSS)

Business Position: Manager

Name: Comilang, Blyne Erena P.

Address: P-7 Pajo Street Brgy. San Policarpo, Calbayog City,

Eastern Visayas

Age: 17 yrs. old

School: San Policarpo National High School

Program: Humanities and Social Sciences (HUMSS)

Business Position: Manager

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2.0 Executive Summary
Saver’s Castle Convenience Store is a fully registered retail business which will
be carrying out its business operation in Tinambacan Norte, Calbayog City. The
business will mainly be concerned with providing basic daily needs of each individual
who are residing far from the city proper. Saver’s Castle Convenience Store will be
owned by Blyne Erena Comilang and Leicester Dan Selencio who will be both the CEO
and manager of the store.
We are in the convenience store business to make profits at the same to give our
customers value for their money and time whenever they patronize us. We want to give
people who patronize our convenience store the opportunity to choose from a wide
range of both locally and imported quality products from different manufacturing brands
at highly affordable prices.
We are aware that there are several small convenience stores and chains of
convenience stores all around Calbayog proper, which is why we want spend time and
resources to conduct our feasibility studies and market survey so as to enable us locate
the business in an area that will support the growth of the business and also for us to be
able offer much more than our competitors will be offering. We want ensure that our
facility is easy to locate and our outlet is well secured and equipped.
Beyond retailing quality and affordable items in our convenience store, will
ensure that our customer care is second to none in the whole of Calbayog City. We
know that our customers are the reason why we are in business which is why we will go
the extra mile to get them satisfied and get what they are looking for whenever they visit
our convenience store and also to become our loyal customers and ambassadors in
and around our neighborhood.

Saver’s Castle Convenience Store will ensure that all our customers are given fair
treatment whenever they visit our store. It will be achieved by hiring a number friendly
and responsible staffs with a proper assistance of the managers. We will ensure that we
get our customers involved in the selection of brands that will be on our racks and also
when making some business decisions that will directly or indirectly affect them.

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2.1 Business Objectives

The primary objectives of the business plan for Saver’s Castle Convenience
Store are below:

 To maintain a healthy cash flow.

 To provide quality products at reasonable prices.
 To provide excellent customer service and establish good relationship with
the people.

2.2 Mission

Our mission in the retail business is to become a reputable convenience

store that provides their best products and services for our consumers daily. We
want a profitable business that will benefit both us and our customers, that is
while we make our gain, they enjoy our service.

2.3 Guiding Principles

Our Service

Provide the warm and friendly service expected from a convenience store
creating an informal, comfortable environment which will reach the customer’s
satisfaction and will be loyal sooner.

Fair and friendly treatment to our customers and to our staffs

Coinciding with our family values, we will treat both our customers and
staffs in a manner in which we ourselves would want to be treated as well.

Practice Gratitude

We have to show the act of thankfulness to our customers and employees

because without their input, service, labor and time, our business would not be
possible.

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 2.4 Keys to Success

 Outstanding Service. Every customer who comes in once should

want to return, and recommend us. Word–of–mouth marketing is a
powerful ally.
 Hire responsible and active staffs and offer training to keep the
staffs on top of his/her game, and pay fair wages to ensure they
stay with us.
 Location. Convenience store is very important to us: we need to be
one step away our market because we don’t want people to travel
to reach us.
 A variety of products offerings with very satisfactory qualities,
reasonably priced to establish credibility, but not so high as to limit
customers.

3.0 Company Summary

The Saver’s Castle Convenient store will be located in Tinambacan Poblacion,
Calbayog City Province of Samar. The Convenient store will be wholly owned and
operated by Blyne Comilang and Leicester Selencio. The store will serve variety higher
end products from packaged foods and drinks (alcoholic and non-alcoholic) to medicine
and toiletries.

The Saver’s Castle Convenience Store will be 7 days a week with hours as
follows:

Monday 8:00 am - 8:00 pm

Tuesday 8:00 am - 8:00 pm

Wednesday 8:00 am - 8:00 pm

Thursday 8:00 am - 8:00 pm

Friday 8:00 am - 8:00 pm

Saturday 8:00 am - 8:00 pm

Sunday 8:00 am - 8:00 pm

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4.0 Products and Service Analysis
4.1 Our Products

Saver’s Castle is going to operate a standard and registered convenience

store that will retail a wide range high end household items from both locally
manufacturers and international manufacturers just like any other registered and
standard convenience store Calbayog City and in any part of the world. Aside from
retailing items, we will secure license to carry out money transfer and mobile money
services. We are in the convenience store business to make profits and give our
customers satisfaction for every single cent.

These are some of the products that we will retail in our convenience store:

- Groceries

- Soft drinks

- Toiletries,

- Newspapers and magazines

- Liquors

- Food service

- Packaged beverages

- Candy and snacks

- Beer

- Non – alcoholic beverages

4.2 Our Competitive Advantage

Saver’s Castle will be launching a standard and registered convenience

store that will indeed become the preferred choice of residence in Brgy Tinambacan and
in every other area far from the city proper where our store will be establish. Our
convenience store is located in a corner piece property in Brgy. Tinambacan which is
few meters away from a busy City of Calbayog. We have enough parking spaces that
can accommodate well over 15 cars per time.

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 One thing is certain, we will ensure that we have a wide range of quality
and affordable items (household needs) available in our store at all times. It will be
difficult for customers to visit our store and not see the items that they are looking for.
One of our business goals is to make Saver’s Castle a one stop convenience store.

Our excellent highly experienced and qualified management, customer

service culture and highly secured facility with enough packing space will also serve as
a competitive advantage for us.

5.0 Market Analysis

Daily essentials consumption has shown steady growth, with packaged goods
and drinks having the strongest growth. Consumers far from the City Proper are among
the most demanding ones. They favor affordable items with great quality and demand
exemplary services. Saver’s Castle Convenience store will strive to build loyal
customers base by offering trusted products and services in a large and
accommodating place of its establishment located in Tinambacan Poblacion.

5.1 Market Segmentation

Saver’s Castle Convenience store will focus its marketing plans in

reaching the people residing at Tinambacan and other areas farther from city
proper as well as the passerby’s who travelled for hours and wanted to stop over.

5.2 Industrial Analysis

5.2.1 Future Outlook and Trends

Convenient Store is an establishment wherein people usually buy

their goods and essentials. Saver’s Castle Convenience Store is more
advanced and modernized for it is fully air conditioned with free access to
wireless fidelity.

5.2.2 Analysis of Competitors

Our competitor analysis will be able to come up with a strategy to

make the most of opportunities in our industry and to deal with potential
threats before they arise.

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5.3 Our Target Market

When it comes to retailing items that are found in convenience

stores, there is indeed a wide range of available customers. In essence, our target
market can’t be restricted to just a group of people, but all those who resides in the
locations where we intend to open our convenience store. In the place far from the
city. One thing is certain, we will ensure that we only retail quality and affordable
items (household needs) in our convenience store.

In view of that, we have decided to put up our convenience store to service the
residence of every other location far away from where the usual marketing happens
and our convenience store will be located at Brgy. Tinambacan. We have conducted
our market research and we have already brainstormed about the ideas of what our
target market would be expecting from us.

We are in business to items (retail household needs) to the following groups of

people:

- Households

- Peers

- Expectant Mothers

- Sports Men and Women

- Students

- Tourists

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6.0 Strategic Plan
6.1 Our Pricing Strategy

Pricing is one of the key factor that needs to be consider in building

a convenience store and retailing business generally, it is usual for everyone
to go to places (convenience stores) where they could purchase items /
household goods at cheaper prices which is why convenience store / retail
industry attract loads of customers.

We are much aware that we don’t have the capacity to compete with other
bigger retailers and malls yet, but we will ensure that the prices of all the
quality items that will be available in our store are competitive with what is
obtainable among convenience stores within our level or in our location if ever.

6.2 Payment Options

At Saver’s Castle Convenience store, our payment policy is

through cash only since we are quite aware that our chosen place is far from
the city wherein there’s no bank or any machine that would serve as our
transaction. And so payment by cash is by far the only available payment
option our establishment could offer.

6.3 Strategy Implementation

6.3.1 Marketing Strategy

Saver’s Castle marketing strategy will focus mainly on the following key
areas:

6.3.1.1 Brand

Saver’s Castle will be having a strong and unique identity, supported by a

customized logo that will appear on signs, publication, packaging, staffs
uniform and advertising that will help our customers in remembering our store
and at the same time, will help us build a brighter name for our business. Our
chosen brand will represent the ethical purpose our business and appeal to
our target market

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 6.3.1.2 Social Networks

Many of our future customers are already linked into social. Information
and professional networks and can communicate very efficiently by this
means. And so, this might be helpful in promoting to social media what
products and services our business could offer.

6.3.1.3 Suppliers Network

Our network of suppliers has its own existing network of customers and in
some cases it may suit a supplier to promote our business which is
Convenience Store.

6.3.1.4 Public Relations

Because of its unusual nature, and because of the quality products and
services that will be undertaken there, the Saver’s Castle Convenience Store
will be quite newsworthy and will actively seek and engage regular media
coverage through press releases and direct contact with journalists.

6.3.1.5 Internet

In our convenience store, we will be having our own website which will tell
everyone the story behind our business. This will also provide information on all
aspects our future customers would like to know. Our site will be linked with
many other allied websites of partner organizations and businesses.

6.3.1.6 Publications

There will be a need for some printed materials in promoting Saver’s Castle, in
the form of fliers for distribution around the area and posters as well. This will
tend to be quite low-key

6.3.1.7 Advertising
As a whole, the level of marketing activity generated by the actions above
will mean that conventional paid-for advertising will rarely be required. A small
budget will be allowed for exceptional circumstances.

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7.0 Management Summary
In our Convenience store. The money that we will be earning will be use
partly to re-invest in the business and its development, so that it can better achieve
its main goal.

We, the owners of Saver’s Castle will appoint board of directors. That will
help us provide new strategic management of the business and at the same time
will help us in running our store. The management board will meet monthly.

The staff team will comprise:

The General Manager, whose role is to oversee and take responsibility in all
aspects of the business including: Financial Management and reporting, quality
control and training; appointment of staff; the supply chain; compliance with legal
and other obligations. The General Manager will also be very visible in our store,
working directly with customers and will be the public face of the business.

The Assistant Manager, who will be under the General Manager in their
absence and works otherwise in the store, if ever needed. This person has a
specific responsibility for the learning space and the activities taking place there
and also in the office on a day-to-day basis with suppliers, ensuring that payments
are correctly done and the accounts are maintained.

The General Staffs are employed on an hourly basis and cover the other
key functions. First is the Clerk which main job is to operate the cash register and
provide accurate change to cash paying customers, then the Maintenance
technician/s, who the one responsible for cleaning and basic repairs of buildings,
equipment, tools and facilities of the store. The Sales Associates, which job is
working and helping the customers in finding the products they want and ensure a
smooth sales process and Sanitary Engineers whose job is to maintain the
cleanliness of the store and lastly the Security Officer/s who are going to maintain
safe and secure environment for customers and employees by patrolling and
monitoring premises and personnel.

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7.1 Organizational Structure

Owners

General
Manager

Assistant General Staffs

Manager

Cashiers Maintenance Sales

Technicians Associates

Sanitary
Engineers

Security
Officers

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8.0 Financial Plan
Saver’s Castle will be in touch with the financial side of the business at all times.
This will start with our budgeting program sets sales goals, and creates criteria for gross
margin, expenses and profit.
We will manage and grow our store with a full range of financial services that
includes a year of planning, business evaluating, and estate planning and financial
assistance. Saver’s Castle will help us save and achieve valuable time and money plus
it will lessen the headaches and worry often associated with complex money matters.
From our store, we will make sure that we are going to receive and check the
complete portfolio of financial, accounting, and payroll services including comparative
operating statements, bank reconciliations, cash flow, financial projections etc. We
would like to be in touch with these because these kinds of thorough information and
accurate record keeping will surely provide a better future for our store.

8.1 Start-Up Costs

Start-Up Expenses Estimated Costs

Graphic Logo and Name 5,000.00

Creation

Government Permits + 11,000.00

Lease Deposits

Contingency 5,000.00
Building Construction and 500,000.00
Improvements

Working Capital 300,000.00

Pre Opening Expenses 10,000.00

TOTAL 831,000.00

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 Start-Up Expenses Quantity Price per Unit Estimated Total
Costs
Indoor and Outdoor Signs 10 (Depends on the 10,000.00
materials used)
Purchase and Installation 1 Telephone- 1,000.00 5,000.00
of Telephone and Internet Wireless Fidelity-
2,000.00 (+ installation
fee)
Purchase and Installation 1 11,500.00/ set 11,500.00
of CCTVs
Purchase of Fire 3 1,500.00/ pc. 4,500.00
Extinguishers
Cash Register + POS 3 31,000.00/set 93,000.00
system
Comfort Room 1 each 7,000.00
Equipments
Grocery baskets 50 60.00/pc. 3,000.00

Grocery Carts 30 4,000.00/pc. 120,000.00

Chest Freezer 2 30,000.00/pc 60,000.00

Racks and Shelves 5 2,000.00/pc. 10,000.00

Adjustable Chairs 20 700.00/pc. 14,000.00

High Tables 3 5,000.00/pc. 15,000.00

Air Conditioner 2 20,000/pc 40,000.00

Sanitary Materials and 1 each 4,500.00

Equipments
Staffs Uniform 10 10,500.00

Reach In Coolers 2 16,000.00/pc. 32,000.00

Licensed Firearm 1 50,000.00

Fluorescent Lights 10 700.00/pc 7,000.00

Silent Type Diesel 1 80,000/pc. 80,000.00

Generator
CCTV PC Monitor 1 7,000.00/pc. 7,000.00
TOTAL 584,000.00

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 8.2 Source and Use of Funds
Total start-up costs are estimated to be nearly 2,000,000.00. The majority
of the costs are associated with the convenience store equipments, inventory
and materials for the establishment. Total costs for these items are reported to
be 1,415,000.00. Moreover, the production of goods and drinks to be sold are
estimated to be 400,000.00 The costs are also associated with the construction
of the convenience store to provide updated plumbing and creating additional
space in the parking area. Additional start-up expenses are in the form of working
capital and contingency 305,000.00 which is included in the Table 1. Leicester
Selencio and Blyne Erena Comilang will contribute 800,000.00 and are
requesting an additional 1,200,000.00 in the form of a bank loan. The loan is
expected to be a fully amortizing 7 year term note secured by BAR Loan and
Services Inc.

8.3 Personnel Plan

EMPLOYEES AMOUNT OFSALARY

Owner/ General Manager 0.00
Cashiers 10,000.00
Maintenance Technicians 5,000.00/service
Sales Associates 10,000.00
Sanitary Engineers 10,000.00
Security Officers 10,000.00

9.0 Exit Strategy

Disposal of store equipments, furnitures, and machineries would occur at
auction. The additional assets such as the staff’s uniforms, racks and shelves, and carts
could be sold at auction or on online shops. Foods inventory because of its quick
perishable time would be considered a write-off. Goods and drinks with long-term
qualities could be sold to fellow stores at a right price.

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