Street Food Mania

HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
TABLE OF CONTENTS
I ACKNOWLEDGEMENT …………………………………………………...
II INTRODUCTION……………………………………………………………..
I. EXECUTIVE SUMMARY………………………………….. 1-10

 Name of the business
 Business Logo and Tagline
 Business Location
 Nature of the business
 Objectives
 Mission
 Vision
 SWOT Analysis
II. MANAGEMENT ASPECT…............................................... 11-21
 Form of Organization………………11
 Personnel Plan………………..11
 Job Qualification…………………..12-13
 Job Description…………………..14
 Salary and benefits……………..15
 Organizational chart……………16-17
 Organizational policies…………..18
 Identification Card………………..19-20
 GANTT Chart…………………….21
III. MARKETING ASPECT…………………22-29
 Price Study………………………..22
 Product Description………………23-26
 Market Description……………….27
 Innovation and marketing strategy……27
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 Factors that affect the target market……..27-28
 Advertising and promotion……………….28
 Supply and Demand Analysis…………..29
IV. TECHNICAL ASPECT…………………………..30-38
 Vicinity Map…………………30
 Floor Plan……………………31
 Front View…………………31
 Plant Layout……………….32
 Machineries and Equipment…33-35
 Furniture and Fixtures…….36
 Utilities………………………37
 Waste Disposal……………..38
V. FINANCIAL ASPECT……………………………..39-49
 Start-up Capital………….40
 Investment cost and capital…41
 Total projected cost ...............42
 Consumable supplies………..43
 Furniture and Fixtures………42
 Machineries and Equipment…42
 Rent Expense………………….41
 Legal Expense………………….41
 Advertising Expense…………..42
 Utilities Expense……………….42
 Payroll System/Salaries Expense..44-45
 Depreciation cost………………….42
 Sales…………………………….44
 COGS……………………………44
 Income Statement…………….46
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 Balance Sheet ……………….47
 Cash Flow………………….48
 Major Assumptions……….49
VI. SOCIO-ECONOMIC ASPECTS………………………….50
 Community…………….50
 Economy……………………….50
 Competitors…………………50
APPENDICIES
 Letters
 Survey Form
 Pictures
 Lease Contract
 Article of Partnership
o Mayor’s Permit
o BIR Forms
o SSS Forms
 Curriculum Vitae
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Street Food Mania
A Feasibility Study presented to the Senior High School Department of Holy

Angel School of Caloocan, Inc.
In partial fulfillment of the subject requirement in Research Project for

Accountancy, Business and Management Strand
Presented by:
Eliquen, Raquel
Almario, Catherine Fate
Jerusalem, Angela Nicole
Sumando, Lyka Mae
Mrs. Jovelyn F. Joven, LPT

Adviser
March 2019
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Street Food Mania
“Feel at Boulevard, a HAPPY PLACE of Filipino.”
This is our tagline because our foods mostly found in street that is why we state it
as Feel at boulevard, and the other term for street is boulevard. Filipino love to
eat street foods and it give them satisfaction. Street food is a favorite tambayan
or a Happy place of Filipino but we will also make them happier in our small store
because our foods are flavorful than to other street foods.
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Introduction
Filipinos loves street food. The streets are clouded with variety of street
foods to choose. The complex variation of street food caters the satisfaction of
every Filipino craving. The love for good street food sold in an affordable rate is
continuously rising and that is why the business owners decided to take risk in
this business.
The Street Food Mania will continue the legacy of Filipino Street food as a
delicacy. The business promises to cater the demand of the Filipinos in terms of
street food. The business offers a variety of street food that is grouped together
to further highlight the satisfactory level of our products.
The business also pledges to serve the clean and high-quality products
that is sold in an affordable price. This is to break the norm of the street food
saying, “Mura na, marumi pa!” The business will only serve products that is
delicious and virtuous for the sake of our beloved consumers.
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I. Executive Summary
Name of the Business
The business owners agreed to come up with the name “Street food
Mania” because of the feeling that the consumers will feel after trying out our
delightful products. Mania has the same meaning with “obsession” and that is
what our consumers will felt after taking a bite. After having a taste, you will get
more in haste.
Business Location
Street food mania is located at 3F Estelle Plaza, Camarin Road, Vicas,
Novaliches, Caloocan, 1422 Metro Manila it is place above the alfamart. We
make sure that we can attract the students and other family to buy for it. We
make sure that they can relax and enjoy in our place.
Nature of the Business
Street food mania offers products that can be seen in the streets of the
Philippines for example is fish balls, kikiam, kwek-kwek etc. therefore, we are a
retail type of business.
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Objectives
Long Term Objectives
 To gain a million sales within a year
 Innovate our business from the demand of our costumer
 Additional food to offer for day and night
 Expand our area
Short Term Objectives
 Raise employee's income.
 To serve presentable and satisfy our costumers
 Build and nurture customer relationship
 Improve marketing & Advertising
Mission
Street Food Mania are dedicated to promise of providing the best products to our
consumers. We are committed to provide the affordable and absolute street food
in town.
Vision
Street Food Mania aims to build our success and high standards in delivering the
best street food in industry. We plan to extend our operations in different areas
thereby generating a long-term sustainable competitive advantage thus providing
superior returns for our business.
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SWOT Analysis
Strength
 We have a lot of choices of foods
 Prices of foods and beverages are affordable.
 Combination of street food and beverages in one cup
 Located at a place where costumer can easily find us
Weakness
 No branded image
 Offered the same items already
 Limited fund for the business
 Limited supplier
Opportunities
 Target market is just around the place
 Demographic change will lead to higher demand for products
 Ability to open additional stores
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Threats
 Used to work for small company which does not offer professional
experience.
 Changing costumers taste
 Delay of supplies
 Large number of competitors
 Bankruptcy of supplier
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Capitalization
The initial capital needed will be ₱500,000 which are composed of the following:
Cash--------------------------------------------------------------------------------₱100,000
Rent Expense----------------------------------------------------------------------₱10,000
(1-month advance, 2 months’ deposit)
Cost of Hiring-----------------------------------------------------------------------₱5,000
Soft Opening Expense------------------------------------------------------------₱5,000
Promotion/Internet Connection-------------------------------------------------₱5,000
Business Registration Expense------------------------------------------------₱14,020
Tools and Equipment Expense-------------------------------------------------₱50,000
Utilities Expense--------------------------------------------------------------------₱7,395
Salaries Expense-------------------------------------------------------------------₱50,000
Consumables-----------------------------------------------------------------------(₱53,650)
 Raw Materials--------------------------------------------------------------₱168,532
 Packaging Materials------------------------------------------------------₱33,000
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Questionnaires
Proprietorship
Proprietor:
Business Name:
Location:
Capital:
Permits/Licenses
a.
b.
c.
1. How much is your daily sales or monthly income?
2. What are the best seller in your business?
3. How do you market your business? (select all that apply)
o Flyers and leaflets
o Twitter
o Facebook
o Other (please specify)
4. How many consumers you have in one day?
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5. How do you scale your hygiene? (1-10)
For Consumers
Name (optional):
Age:
1. Do you prefer buying street foods that are affordable?
2. Is pricing affecting you to buy street foods?
3. How often do you eat street food?
o Sometimes
o Once a week
o Twice a week
o Almost everyday
4. What is an acceptable waiting time for the food?
o Less than 1 minute
o Less than 3 minutes
o Less than 5 minutes
o More than 5 minutes
5. Rate the following factors that concerns you about the food?
(1- Best, 5- worst)
Taste Location Health Concerns
Price Hygiene
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Chapter II
MANAGEMENT ASPECT
This chapter discuss the rules and regulations as well as how the things
flow inside the store. Management aspects explains the job description or the
duties and responsibility of the following employees. Management aspects
includes the forms of organizations, personnel plan, job qualification, job
description, salary and benefits, organizational chart, organizational policies,
identification card as well as the Gantt chart.
Forms of Organization
Each owner will be a General Partner, it means they manage the business
and assume responsibility for the partnership's debt and other obligation.
Personnel Plan
In our business, we have (2) store crew, (1) cashier and (1) cook to
manage our business.
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Job Qualification
Cashier
 Female
 Must be 18-30 yrs old.
 Have at least 2-3 yrs. experience
 Has ability to handle and accurately count cash
 Has knowledge about basic mathematical principles
Store Crew
 Male
 18-30 yrs. old
 With pleasing personality
 Aggressive and costumer oriented
 With experience in fast-food/restaurant
Cook
 Male/Female
 Must be 25-30 yrs. old
 Have at least 2-3 yrs. experience
 Has knowledge about safety and food handling procedure
 Must be able to hear with 100% accuracy with correction
 Must be able to see 20/20 vision with correction
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Position: cashier
 Working hrs.: 8hrs
 Rate per hour: 50
 Rate per day: 400
 Monthly income: 10,400
 Benefits: SSS, pag-ibig and PhilHealth
Position: Service crew
 Working hr.: 8hrs r
 Rate per hr.: 50
 Monthly income: 10400
 Benefits: SSS, Pag-ibig and PhilHealth
Position: cook
 Working hr.: 8hrs
 Rate per hour: 50
 Monthly income: 10400
 Benefits: SSS, Pag-ibig and PhilHealth
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Job Description
Cashier - he/she receives payment by cash. He/she also Handling all the
cash transaction of an organization.
Store crew- Service crew members are food and beverage serving
workers, and both job titles are associated with providing customer service,
performing food preparation, and cleaning restaurant and dining areas.
Cook- he/she manages the foods to prepare. Setting up workstations with
all needed ingredients and cooking equipment.
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Salary and Benefits
Position Working Rate per Rate per Monthly Benefits
hours hour day income
Cashier 8 hours 50 pesos 400 pesos 10,400 SSS, Pag-
ibig &
PhilHealth
Store crew 8 hours 50 pesos 400 pesos 10,400 SSS, Pag-
ibig &
PhilHealth
Cook 8 hours 50 pesos 400 pesos 10,400 SSS, Pag-
ibig &
PhilHealth
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Organizational Chart
Raquel Eliquen
Store Manager
Catherine Fate Lyka Mae Sumando

Almario
Cook
Cashier
Angela Nicole
Jerusalem
Store crew
1. Store Manager (Raquel Eliquen)
She is responsible to observe the operations of local managers and her
employees. She also set the rules and regulations in the store. She provides
a good leadership and to discipline lower level employees. She is responsible
of managing revenue and cost elements of a business income statement.
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2.Cashier (Catherine Fate Almario)
She is responsible in managing the customers in payment section and to
maintain the organized financial matter.
3. Cook (Lyka Mae Sumando)
She is assigned to do the cooking section where in she takes care of cooking
the street foods or products in this business.
4. Store Crew (Angela Nicole Jerusalem)
She is responsible in preparing the things in store organizing and preparing
the supplies for store opening and the one who maintain the cleanliness in
store’s surroundings.
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Organizational Policies
Rules and regulation for the employees
• The employee should arrive on time before the shop opens.
• the employee should wear a proper attire while working hours.
• The employee should be hospitable with the customers.
• The employee should always keep the shop clean.
• The employee needs to wear their identification card while at work.
• The employee must not slack off during work hours.
• The employee need to welcome the customer and thank them when leaving the
shop.
Do's and Don’ts for customers
• The customer should not keep their things unattended.
• The customer is not allowed to do inappropriate things in the shop such as
smoking
• The customer should not cause a fight or any commotion inside the shop on
respect for the other customers inside.
• The customer is not allowed to bring anything that may cause harm.
• No pets are allowed inside the shop.
• First come first serve. Business hours The Street food mania opens at 11 am in
the morning and close at 6 pm in the evening.
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Business Hours
The Street Food Mania will open at11:00 am until 6:00 pm. Our
employees are already in the shop 30 minutes before we open to prepare for
opening and to operate properly.
Identification Card
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Gantt Chart
Month March April May June
Week 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Planning a
business
Finding
Location
Innovation of
the area
Acquisition
of the
supplies and
Equipment
Hiring of
Personnel
Orientation
of the
Employees
Start of the
Business
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CHAPTER III
MARKETING ASPECT
Price Study
Kwek kwek (4pcs) php15
Fishball (10pcs) php10
Kikiam (8pcs) php10
Chicken ball (4pcs) php10
Siomai (4pcs) php12
Squid balls (4pcs) php10
Fries - flavors (cheese, sour cream,
barbeque)
Small php15
Medium php20
Large php30
Hotdog php15
Chicken skin php10
Fried Isaw php5
Barbeque php10
Dugo php5
Drinks12oz
Gulaman php10
Nestea php10
Buko php10
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Supply and Demand
• Demand analysis
For demand:
Q=total product
N=no. Of customer
P= price per service
Given:
N= 20
Q=1
P= 15
Q=20x1x15
Q1= 300 per day
• Supply Analysis
Where:
Q2= total service supply
N2= no. Of competitors
P2= price per service
Formula:
Q2= n2xq2xp2
n2= 1
q2= 12
p2= 15
Q2= 180 per day
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• insufferable supply
Formula : Q1 - Q2
P 300- 180 = Excess demand P 120 (40% of total demand)

Demand
YEAR DEMAND MONTHLY ANNUALY

DAILY
2019 300 900 108,800
2020 315 945 114,200
2021 330.75 992.25 119,910
2022 347.29 1,041.86 125,905.5
2023 364.65 1,093.95 132,200.78
Supply
YEAR SUPPLY DAILY MONTHLY ANNUALLY
2019 180 5,400 64,800
2020 189 5,670 68,040
2021 198.45 5,953.5 71,442
2022 208.37 6,251.18 75,014.1
2023 218.79 6,563.74 78,764.81
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With competitors
YEAR COMPETITORS STREET TOTAL TITAL
FOODS SUPPLY ANNUAL
MANIA DEMAND SUPPLY
2019 180 120 300 108,000
2020 189 126 315 114,200
2021 198.45 132.3 330.75 119,910
2022 208.37 138.92 347.29 125,905.5
2023 218.79 145.87 364.65 132,200.78
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HOLY ANGEL SCHOOL OF CALOOCAN INC.

Hillcrest Village, Camarin Rd., Caloocan City

I. EXECUTIVE SUMMARY………………………………….. 1-10

Street Food Mania

A Feasibility Study presented to the Senior High School Department of Holy

In partial fulfillment of the subject requirement in Research Project for

Mrs. Jovelyn F. Joven, LPT

Street Food Mania

“Feel at Boulevard, a HAPPY PLACE of Filipino.”

because our foods are flavorful than to other street foods.

Name of the Business

Street food mania is located at 3F Estelle Plaza, Camarin Road, Vicas,

Novaliches, Caloocan, 1422 Metro Manila it is place above the alfamart. We

Nature of the Business

retail type of business.

Long Term Objectives

 To gain a million sales within a year

 Innovate our business from the demand of our costumer

 Additional food to offer for day and night

 Expand our area

Short Term Objectives

 Raise employee's income.

 To serve presentable and satisfy our costumers

 Build and nurture customer relationship

 Improve marketing & Advertising

thereby generating a long-term sustainable competitive advantage thus providing

superior returns for our business.

 We have a lot of choices of foods

 Prices of foods and beverages are affordable.

 Combination of street food and beverages in one cup

 Located at a place where costumer can easily find us

 Offered the same items already

 Limited fund for the business

 Target market is just around the place

 Demographic change will lead to higher demand for products

 Ability to open additional stores

 Changing costumers taste

 Large number of competitors

(1-month advance, 2 months’ deposit)

Soft Opening Expense------------------------------------------------------------₱5,000

Business Registration Expense------------------------------------------------₱14,020

Tools and Equipment Expense-------------------------------------------------₱50,000

1. How much is your daily sales or monthly income?

2. What are the best seller in your business?

3. How do you market your business? (select all that apply)

o Flyers and leaflets

o Other (please specify)

4. How many consumers you have in one day?

1. Do you prefer buying street foods that are affordable?

2. Is pricing affecting you to buy street foods?

3. How often do you eat street food?

4. What is an acceptable waiting time for the food?

o Less than 1 minute

o Less than 3 minutes

o Less than 5 minutes

o More than 5 minutes

duties and responsibility of the following employees. Management aspects

includes the forms of organizations, personnel plan, job qualification, job

description, salary and benefits, organizational chart, organizational policies,

identification card as well as the Gantt chart.

manage our business.

 Must be 18-30 yrs old.

 Have at least 2-3 yrs. experience

 Has ability to handle and accurately count cash