The Impact of Facebook in Marketing Clothing Business

Dear Respondents:
May we ask you to please accomplish the questionnaire given
to you for us to get the data needed for the above stated
research work. Please answer carefully and seriously so that our
study will attain its objectives. Thank you very much.

QUESTIONNAIRE

Part I. Please fill in the following data

Name (optional): _______________________________
Gender:_______
Age: ______

1. How frequent do you use Facebook?

___ daily ___ once a week
___ twice a week ___ when needed

2. What are the benefits of Facebook in Marketing Clothing

Business? (Choose 3)
___ time efficient
___ low cost advertising strategy
___ increase brand awareness
___ builds seller-buyer connection
___ improve brand visibility
___ improve customer insights
___ share content faster and easier
___ increase rates
___ increase transaction
___ other:________________
Part II. Please check if you feel about the statements at the
based on the numerical and descriptive whether the statement is
applicable

5 - mostly effective
4 – often effective
3 – somewhat effective
2 – rarely effective
1 – not effective

For Consumers

statement 5 4 3 2 1

1. The clothes I order

online arrive at
the expected date
2. It builds
relationship within
the seller

3. I can share my
thoughts and
insights properly
to the seller after
receiving the
clothes
4. I can order easily

5. There are many

options in buying
clothes
6. I can return the
clothes I bought if
there are damage
7. It is cheaper
buying through
Facebook
8. I can deliver the
clothes I bought if
there are damage
9. The clothes I
ordered are the
same with the
picture
10. I can bargain
to the seller
Part II. Please check if you feel about the statements at the
based on the numerical and descriptive whether the statement is
applicable

5 - mostly effective
4 – often effective
3 – somewhat effective
2 – rarely effective
1 – not effective

For Sellers

statement 5 4 3 2 1

1. No need to rent
store

2. Easy transaction

3. I can post anytime

4. It builds
relationship within
the consumer

5. It makes my brand
popular

6. It allows you to
stretch your
marketing budget no
matter how small it
is
7. It is the most
coefficient to
market the business
8. It is inexpensive
when advertising the
business
9. It serves as the
sideline or extra
income
10. I can sell it
to everyone