CHANAKYA NATIONAL LAW UNIVERSITY

A STUDY ON PROMOTIONAL ACTIVITIES CARRIED OUT BY

MAKHANA MANUFACTURERS. STRATEGIC PLANNING PROCESS IN
MARKETING.

Subject: MARKETING MANAGEMENT

Submitted to: Submitted by:

Dr. Manoj Mishra Abhishek Kumar

(Faculty of Marketing Roll No - 1804

Management) (2nd Semester)

DECLARATION BY THE CANDIDATE

I hereby declare that the work reported in the B.B.A., LL.B (Hons.) Project Report
entitled “An observation on influence of family members in the purchase of
consumer durable items available in your place.” submitted at Chanakya National
Law University is an authentic record of my work carried out under the supervision
of Dr. Manoj Mishra. I have not submitted this work elsewhere for any other
degree or diploma. I am fully responsible for the contents of my Project Report .

SIGNATURE OF CANDIDATE

NAME OF CANDIDATE: ABHISHEK KUMAR

CHANAKYA NATIONAL LAW UNIVERSITY, PATNA.

 ACKNOWLEDGEMENT

I am very thankful to everyone who has supported me, for I have completed my project
effectively and moreover on time. I am equally grateful to Dr. Manoj Mishra . He gave
me the support and guided me in different matters regarding this topic. He has been very
kind and patient while suggesting me the outlines of this project and correcting my
doubts I thank him for his overall support. I am thankful to my friends who have helped
me find out relevant materials for my project.

Last but not the least, I would like to thank my parents as they have helped me a lot in
gathering different information, collecting data and guiding me. I also thank my friends
who were there with their suggestions and comments for my project.

THANK YOU,

NAME: ABHISHEK KUMAR

COURSE: B.B.A., LL.B. (Hons.)

ROLL NO: 1804

SEMESTER – 2nd
CHAPTERISATION

 INTRODUCTION
 PROMOTIONAL ACTIVITIES
 STRATEGIC PLANNING
 SWOT ANALYSIS
 BCG MATRIX
 STRATEGIC MANAGEMENT IN MAKHANA INDUSTRY
 STRATEGIC PLANNING IN MARKETING OF MAKHANA
 CONCLUSION
 BIBLIOGRAPHY
 AIMS AND OBJECTIVES
 The researcher aimed to show the promotional activities done in makhana
manufacturing sector.
 To show how strategic planning is being followed by makhana
manufacturers.

HYPOTHESIS

The researcher has to prove how strategic planning performed by makhana

manufacturers helped them in marketing management.

RESEARCH AND METHODOLOGY

The reasearcher has used the doctrinal mode of research, the researcher has
analysed articles, books, and taken help of websites in order to complete his
research.