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TO PERUMBAVOOR AREA
PROJECT REPORT
BACHELOR OF COMMERCE
By
IRINE SHIBU
MANJUSHA MOHANAN
( Reg. No : 140021005291 )
RADHIKA M.P
( Reg. No : 140021005292 )
SUCHITHRA . A
Department of Commerce
DEPARTMENT OF COMMERCE
VALAYANCHIRANGARA
2014-2017
DEPARTMENT OF COMMERCE
CERTIFICATE
This is to certify that the project entitled “ A STUDY ON ATTITUDE
OF COLLEGE STUDENTS TOWARDS ENTREPRENEURSHIP WITH
REFERENCE TO PERUMBAVOOR AREA” is a record of original work done
jointly by Ms. IRINE SHIBU, (Reg.No:140021005289), Ms. MANJUSHA MOHANAN,
( Reg. No: 140021005291), Ms. RADHIKA M.P, (Reg.No:140021005292), in the partial
fulfilment of the requirement for the Degree of BACHELOR OF COMMERCE under the
guidance of Mrs. SUCHITHRA. A , Asst. Professor, Department of Commerce. It is
further certified that this project report or any part thereof has not been submitted elsewhere
for any other Degree.
Place: Valayanchirangara
Date:
DECLARATION
We, IRINE SHIBU, MANJUSHA MOHANAN , RADHIKA M.P declare that this
project work has not been submitted by us for the award of any Degree, Diploma or other
Place: Valayanchirangara
MANJUSHA MOHANAN
RADHIKA M.P
ACKNOWLEDGEMENT
many. First of all we thank the Lord Almighty, for being with us throughout the period of
DR. P.J.Sebastian , Head of the Department of Commerce, for the kind assistance and
for all the encouragement and help extended to us during this course of our project.
Finally, we express our heartful thanks to our parents and friends for their
kind help and support. We thank all those people who directly or indirectly helped us to
IRINE SHIBU
MANJUSHA MOHANAN
RADHIKA M.P
LIST OF CONTENTS
PAGE NO.
CHAPTER - 1 INTRODUTION
BIBLIOGRAPHY
ANNEXURE
LIST OF TABLES
3.10 Quality of an
Entrepreneur
3.11 Entrepreneurial
Environment
3.10 Quality of an
Entrepreneur
3.11 Entrepreneurial
Environment
CHAPTERISATON
this study.
An entrepreneur is a person who organises and operates a business concern for the
purpose of making profit . He is a specially talented person having the qualities of skill,
initiative and an insight of innovation to achieve high goals. He looks for opportunities,
identities and seizes them for making economic gains. Entrepreneurs play a vital role in the
The economic resources alone will not produce development. There should be
dynamic entrepreneurs with vision, initiative and drive to make changes in the economic
field. It is very often said that “India is a rich country inhabited by the poor”. India is
endowed with plenty of natural resources and good climate . Inspire of these blessings, our
country is only a developing one . The main reason for this under development is the lack of
the real per capita income of a country increases over a long period of time. Entrepreneurship
means ‘to undertake’. Originally it was meant to designate an organizer of musical or other
entertainments. In the early sixteenth century it was applied to those who were engaged in
construction and fortification in the seventeenth century. It was only in the beginning of the
eighteenth century that the word was used to refer to economic activities. Thus, the concept
of entrepreneur is considered to be evolved about more than four centuries . Since then , the
unemployed youths are getting attracted to entrepreneurship and are planning to set
up their own business venture. Moreover, students are less interested in becoming an
entrepreneur this is because of lack of security. The burning problems like chronic
and will bring all round economic prosperity in the country. Here the researcher aims at
area.
OBJECTIVES OF THE STUDY
To conduct this project, both primary and secondary data were required.
(b) Secondary Data : it is collected from the published sources, reference books and
e-sources.
Different tools were used for the analysis and interpretation of data. Tools used are as
follows;
Tables
Bar diagrams
Pie diagrams
Sample Size
The respondents of the study consist of the Under Graduate and Post Graduate
students in the Perumbavoor area. A sample of 60 students has been selected for the
purpose of collecting primary data. Convenient sampling technique has been adopted
The period of study is the study conducted by the researcher from 1st Dec 2016
Sampling has its own limitations which would have resulted in minor errors.
The size of the sampling was not big enough to arrive at a strong conclusion.
Different authors have defined attitude, however, the elements that constitute these
definitions, are similar and complementary. Attitude is the degree or extent to which an
influence upon the individual`s response to all objects and situations with which it is related.
Pradesh observed that there exist a positive image of the entrepreneur and entrepreneur
ranked third as profession. In this study the attitude of the students measured by using the
the researchers found students consider that create a firm at present is more difficult than past
decade.
The study conducted by Dr. Mohsin Shaikh,{2012} found the educational background of
the students influence the intention of students to become an entrepreneur. He also recognizes
age, autonomy, independence, self efficiency and ownership have a greater influence on the
intention to start venture. Another finding is that the likelihood of venturing into
[2013]reported that students` attitudes towards entrepreneurship are related to their intention
and found anticipated emotions negatively affect entrepreneurial intent through perceived
behavioural control.
and familiarity are affects students’ Entrepreneurial perception and concluded that the
study reveals that the educations provided by college are insufficient.Also reveals the
students do not interested to become an entrepreneur because the family and friends do not
education have higher entrepreneurial intention and the participants in education programme
DEFINITION OF ENTREPRENEUR
The term ‘entrepreneur’ was first used in the business field by Richard Cantillon, the French
economist. To him, an entrepreneur means a dealer who purchases the means of production
According to Peter F Drucker “An entrepreneur is one who always searches for change,
entrepreneurs, the means by which they exploit change as an opportunity for a different
business or service”.
ENTREPRENEURSHIP
some, entrepreneurship is ‘risk-bearing’, for some others, it is ‘innovating’ and for certain
DEFINITION
included not only the independent business man but also company directors and managers
economic structure. Max Weber treated it as a function of religious beliefs. The concept of
Organising
Risk-bearing
Vision
Innovating
Characteristics of Entrepreneurship
Economic Activity
Innovative Activity
Organising Activity
Risk-bearing Activity
Entrepreneurial Traits
For the successful completion of any job, the organizer should possess certain special
qualities. These qualities are known as traits or features. A successful entrepreneur must have
Knowledge
Skill
Motive
Mental Ability
Clear Objectives
Effective Communication
Technical knowledge
Risk-bearing
Persistence
Self Confidence
Efficient Supervisor
Hardworking mentality
TYPES OF ENTREPRENEURS
Clarence Danhof classifies the entrepreneurs into the following four categories:-
are the most suited for developing countries because such countries can adopt
introducing any change. These entrepreneurs are shy and lazy. Their dealings are
determined by customs, religion, tradition and past practices. Being not interested in
production. In majority of cases, drone entrepreneurs are thrown out of market due to
Arthur H Cole, another behavioural scientist, has classified the entrepreneurs into three; viz.
Cognitive:- The cognitive entrepreneur is well informed. He drawn upon the advice
and services of experts and introduces changes that reflect a complete break-up from
The following are some more types of entrepreneurs listed by some other behavioural
scientists.
Solo operators:- They prefer to do their work alone, and if needed they may employ a
few subordinates. In the beginning most of the entrepreneurs start their enterprises in
this form.
Active Partners :- Active partners are those entrepreneurs who carry on their business
as a joint venture. All the partners take active part in the operations of the business.
Inventors :- Inventors are those entrepreneurs who invent new products or new
presents.
Buyers:- The buyers do not like to bear much risk. In order to reduce the risk in
Life timers:- These entrepreneurs are inherited entrepreneurs. They consider their
operations.
Business entrepreneur
Trading entrepreneur
Industrial entrepreneur
Corporate entrepreneur
Agricultural entrepreneur
Retail entrepreneur
Service entrepreneur
Technical entrepreneur
Non-technical entrepreneur
Professional entrepreneur
High-tech entrepreneur
Low-tech entrepreneur
Pure entrepreneur
Induced entrepreneur
Motivated entrepreneur
d) On the basis of Growth
Growth entrepreneur
Modern entrepreneur
Classical entrepreneur
Small-scale entrepreneur
Medium-scale entrepreneur
Large-scale entrepreneur
entrepreneurial development programme is to motivate the job seekers to set up their own
business concerns and thereby become employers and not employees. It is based on the
concept that ‘entrepreneurs are not born, but they are developed through education and
training’.
History of Entrepreneurship
first big shift in entrepreneurship took place during the agricultural revolution, which
the community could trade valuable goods for food. Some common areas of
specialization include:
Fishing
Cooking
Shelter-building
Clothes-making
One of the key developments in the history of entrepreneurship was the invention of money.
Over time, paper money and coinage would be developed. Currency gave entrepreneurs
entrepreneurship. Here are some of the important developments that took place in
o Banking grew to new heights and complexities as small business owners had greater
financing needs.
o The guild system expanded, giving skilled craftsmen and other entrepreneurs a way to
organize their business together, regulate the quality of the goods produced, and
o Entrepreneurs were able to purchase goods from abroad, turn those goods into
finished products, and then sell those goods for a profit at a wider scale than ever
before.
entrepreneurship. During this period, entrepreneurs were known more as merchants and
explorers than as entrepreneurs. These individuals would raise capital, take risks, and
stimulate economic growth. Many people see the last 200 years of entrepreneurship as being
fuelled by “machines and markets”. The industrial revolution marked yet another profound
shift in the history of entrepreneurship. Starting in the 18th century, entrepreneurship moved
Availability of labour
Modern Entrepreneurship
Today, entrepreneurs are the lifeblood of economies all over the world. Even in command
economies like China, entrepreneurs are valued for their contribution to the economy and
Since the beginnings of history, entrepreneurship has always been ruled by the
market forces known as supply and demand. Early entrepreneurs in the Agricultural
Revolution met the needs of farmers by providing them with tools and shelter. In exchange,
they received food that could feed their families. As years went by, the means of
entrepreneurship changed dramatically but the core reasons for entrepreneurship remained the
same. Every where in the world, entrepreneurs arose to address demand by providing
supply. They innovated and invented new technologies to solve problems that nobody had
Male 15 25
Female 45 75
Total 60 100
Table no: 3.1 Sources: Primary Data
Interpretation : Out of the total respondents, 25% of the respondents are male and 75% of
the respondents are females.
Interpretation: From the above table, among the 60 respondents, 83% are under the age
group between 18-20 and least of the respondents come under the age group between 23-26.
Interpretation: Out of the total respondents, 74% of the respondents are from Village, 16%
of them are from Town and 10% of the respondents are from City.
Table 3.4: Classification based on Area of study:
Area of study Number of respondents Percentage
B.com 20 34
B.sc 15 25
BA 15 25
M.com 5 8
M.sc 5 8
Others 0 0
Total 60 100
Table no:3.4 source: primary data
Interpretation: From the above table, 34% of the respondents come under B.com, 25%
are from B.sc and BA. Only a small percentage, i.e. 8% come under M.com and M.sc.
Interpretations: Out of the total respondents, 46% of the respondents are govt employees,
18% are accountants and 16% are teachers and 5% are interested in business and bank jobs
and the rest of the 10% are others.
CAREER DISTRIBUTION Chart no: 3.5
10%
18%
16%
46%
5%
5%
INTREPRETATION: Out of the total respondents, 41% of them has attended workshop on
entrepreneurship, 25% has sales experience, 5% has experience in supervisory role and the
rest of them has only a small percentage; i.e. 3%.
Experience wise distribution Chart no : 3.6
No experience
20%
Sales experience
25%
Supervisory role
5%
Attended some
formal class or Handling
workshop on business
entrepreneurship account
41% 3%
Running some
businesses for
others Running some
3% own businesses
3%
Attitude Dimensions
60
50
40
30
20
10
0
Financial risk
5% Agree
Innovative &
Creative Ideas
Self-employed 16%
13%
Leadership Skills
Skills&Abilities 11%
12%
Mental Ability
Experience & Risk
9%
Knowledge 11%
9% Start up capital
13%
Interpretation : From the above diagrams ; we can see the various dimensions of
attitude like Mental ability, risk, etc. 36% Strongly agrees that innovative and creative ideas
are to needed to become an entrepreneur and 16% Strongly disagrees with taking financial
risk.
Table no 3.8 : Awareness Norms
Awareness Agree Strongly Undecided Disagree Strongly %
Norms Agree Disagree
Total
Start –up support 36 6 30 25 3 100
Unfavourable law 11 25 25 35 4 100
Bank credit 33 13 18 30 6 100
Unrealised 50 11 15 21 3 100
business Idea
Interpretation : The table shows that , 25% Strongly agrees that law is not favourable
to run a company and 6% Strongly disagrees that banks do not give credit to start –up
companies.
Chart no : 3.8
Awareness Norms
100%
90%
80%
70% Strongly Disagree
60%
Disagree
50%
40% Undecided
30%
Strongly Agree
20%
10% Agree
0%
Start -up Unfavourable Bank credit Unrealised
support Law business idea
Table no 3.9 : Difference in Attitude
Difference in Agree Strongly Undecided Disagree Strongly %Total
Attitude Agree Disagree
Gender restriction 43 30 6 6 15 100
Family support 45 21 15 14 5 100
Knowledge from the 40 21 30 9 100
course
Updating course of 43 11 20 18 8 100
study
Course of study & 30 18 15 20 17 100
entrepreneurship are
related
Interpretation : The above table shows that most of the respondents Strongly agrees with
gender is not restriction for starting a business and 17% Strongly disagrees that course of
study & entrepreneurship are related.
Chart no : 3.9
Difference in Attitude
50
45
40
35
30
25
20 Agree
15 Strongly Agree
10
5 Undecided
0
Disagree
Strongly Disagree
Table no: 3.10 : Quality of an Entrepreneur
Quality of an Agree Strongly Strongly % Total
Entrepreneur Agree Undecided Disagree Disagree
Hard work 50 30 13 5 2 100
Skills & 40 16 28 10 6 100
Capability
Convincing & 16 32 33 8 11 100
motivation skills
Self- confidence 13 18 50 13 6 100
Organising 25 33 22 11 9 100
ability
Communication 16 66 10 8 100
skills
Chart no : 3.10
70
60
50
40
30 Agree
20 Strongly Agree
10 Undecided
0 Disagree
Strongly Disagree
Interpretation: From the table, 66% Strongly agrees with the communication skills and
11% Strongly disagrees with convincing and motivation skills.
Table no 3.11 : Entrepreneurial Environment
Entrepreneurial Strongly Undecided Disagree Strongly % Total
Environment Agree Agree Disagree
Positive image 70 13 11 3 3 100
Creative college 33 30 18 14 5 100
atmosphere
State provided 35 21 18 20 6 100
programmes
Chart no : 3.11
Entrepreneurial Environment
80
70
60
50 Agree
Strongly Agree
40
Undecided
30
Disagree
20 Strongly Disagree
10
0
Positive image Creative college State provided
atmosphere programmes
Table no 3.12 : Mean Score Analysis of Attitude of students towards
Entrepreneurship
STATEMENTS MEAN
1. ATTITUDE DIMENSIONS
Innovative and creative ideas 3.14
Leadership skills 3.5
Mental ability 3.35
Start-up capital 3.47
Risk 3.83
Experience and knowledge 3.6
Skills and abilities 3.93
Self employed 3.51
Financial risk 3.05
Gender restriction 3.7
Family support 3.65
Knowledge from the course 3.75
Updating the course of study 3.35
Course of study and entrepreneurship are 3.17
related
Hard work 4.01
Skills and capability 3.53
Convincing and motivating skills 3.45
Self confidence 3.2
Organising ability 3.63
Communication skills 4.41
Positive image 3.83
Creative college atmosphere 3.68
2. AWARENESS NORMS
Start up support 3.21
Unfavourable law 3.2
Bank credit 3.2
Unrealised business idea 3.4
State provided programmes 3.48
Interpretation : The above table shows mean score analysis, from that the highest mean
is 4.41, which says that Good Communication skills are needed to become an entrepreneur,
and the least mean is 3.05 , Financial risk of the entrepreneur. All the other statements have a
good mean from 3.2 - 4.01.
The Structure Modal of Attitude Towards Entrepreneurship
Difference Entrepreneurial
Attitude
In Attitude Environment
Dimensions
Awareness Quality of an
Norms Entrepreneur
Gender Course
of Study
CHAPTER- 4
FINDINGS, SUGGESTIONS AND CONCLUSION
FINDINGS
2. 83% of the respondents are under the age group between 18-20.
5. In Attitude Dimensions, 36% strongly agrees and 58% agrees that innovative and
creative ideas are needed to being an entrepreneur, 16% strongly disagrees with taking
financial risks.
6. In Awareness Norms, 25% strongly agrees that law is unfavourable to run a company
and 6% strongly disagrees that bank do not provide credit to start-up companies.
7. In Difference in Attitude, 30% strongly agrees that gender is not a restriction in starting
a business and 17% strongly disagrees that course of study and entrepreneurship are
related.
1. Name :
2. Age :
3. Gender :
Male [] Female []
4. Religion :
Muslim [ ] Hindu []
Christian [ ] Others []
City [] Village [ ]
Town []
B.com [] B.Sc [] BA []
7. The area of career which you are more interested in the future :
Accountant [ ] Lecturer/teacher [ ]
a. Sales experience []
b. Supervisory role []
Please select the correct options given below from the following:
(a) Agree
(b) Strongly Agree
(c) Undecided
(d) Disagree
(e) Strongly Disagree
Your answer should be based on first thought that come into mind
9. I feel that innovative and creative ideas are needed to being an entrepreneur.
In Gender:
32. I feel that entrepreneur needs good communication skills to create better
business relationships.
a.[ ] b.[ ] c. [ ] d. [ ] e. [ ]
35. I am aware of programmes the state should provide to help people start
businesses.
a.[ ] b.[ ] c.[ ] d.[ ] e.[ ]