AIMS/OBJECTIVES

1. To determine the consumer buying perception characteristics influences the

effectiveness of AVON products.

2. To evaluate the effectiveness of AVON products to attract customer before

buying the products.

3. To investigates whether consumer buying perception give influences to the

effectiveness of AVON products

SIGNIFICANT OF STUDY

This study will be base on Beauty product in how the costumer will be satisfied in the brand of Avon
product. This will be valuable and significant to female, student, teenage, business owners, future
researcher.

Student- this study will help the student to have a knowledge in Avon beauty product and to teach
them which is the good quality in choosing Avon product.

Parents- this study is aimed to guiding female parent in choosing Avon beauty product so they can
choose the right for their needs.

Teenage- this study is to help the adolescent beautify themselves so they can have a confidence of
in very day.

Business Owners- this study is to help the business owners to find out the weakness and strength of
his store through our research.

Future Researcher- this study is to help future researchers to gain knowledge and resources of
information on Avon’s beauty products.

DEFENITION OF TERMS

1. Advocacies-the act of pleading or arguing in favor of something such as a cause, idea, or policy.

2. Beauty Products-cosmetics; material and devices made and sold for the purpose of enhancing the
physical attractiveness of users.

3. Company-a commercial business, firm, business, corporation house, establishment, agency.

4. Cosmetics-product applied to the body, especially the face, to improve it’s appearance.

5. Encourage-give support confidence, or hope to someone.

6. Incentives- a payment or concession to stimulate greater output or investment.

7. Knowledge- facts, information, and skills acquired by the person through experience or education
 8. Market- a regular gathering of people for the purchase and sale of provisions ,live stocks, and other
commodities.

9. Opportunities- a set of circumstances that makes it possible to do something.

10. Products- an article or substance that is manufactured or refined for sale.

11. Profit- a financial gain, especially the difference between the amount earned and the amount spent
in buying, operating, or producing something.

12. Selling- give hand over something in exchange for money.

13. Supplement- something that completes or enhances something else when added to it.

14. Successful- accomplishing an aim purpose or having achieved popular profit or distinction.

15. Transaction- an instance of buying or selling something, a business deal.

STATEMENT OF THE PROBLEM

Specifically the research to answer the following question;

1. How may the demographic profile of respondent be describe in term of

1.1 Age

1.2 Sex

1.3

2. How many the utilization of Avon beauty product in female at Science City of Munoz Avon Branch be
describe in terms of

2.1 looking first in buy product

2.2 advertisements of product

2.3 cosmetic quality

2.4 celebrity endorsement

2.5 influence buy a product