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CONTENT

S
Case TITLE
No.
Topic : 1 - Marketing Concept, Environment,

Planning & Strategy


1 Saloni Chocolates
2 Solar Energy
3 Atul Chocolates
4 Indian Aluminium Company
5 Fit-Kit
6 Samadhan Sakhali Udyog
7 Lubri-Smooth Limited (LSL)
8 Fluid Control Devices Ltd.
9 Seema Leather

10 Tata Motors

11 Marico Industry

12 Sushrut Seva Kendra

13 Indian Aviation Company

14 Switchex Company
15 Jay Engineering Works (JEWL)
J 0 V \

16 The Making of Divy a Bhaskar

17 A and S Ltd.
18 Indian Microscopes Ltd.
19 Soap Factory

20 Mr. SampatPatil
21 Hawa-E-Hind
22 Chandra Prakash
23 KaminiBank
24 Supreme Engineering Company
Case TITLE
No.
Topic : 2 - Market Segmentation, Consumer
Behaviour
25 Challenger Sports
26 Second Generation System
27 Bharat Aviation Company
28 Crunchy and Crispy Limited
29 Mr. Dinesh Kulhan
30 Pratima Limited
31 Ice-Kool
32 Reach India Ltd.
Topic : 3 - Globalisation, International Marketing
33 General Motors Asia-Pacific
34 "Think Global & Act Local" Advertising Campaign
35 Harish Patel
36 Ethel Graff
37 Seven Species
38 Coca-Cola
39 The Real Thing
40 Coca-Cola : The Legend
Topic : 4 - Marketing Research, Test Marketing
41 Laxmi Mills
42 U.P. Mini Computers
43 Bharat Research Development Corporation
44 Raja Consultants Ltd.
45 Air-India
46 Tasty Biscuits
Case
No.
TITLE
No.

^
No.
47
Hindustan
Lever Ltd.
179
48
Roshni
Lamps
Makers Ltd.
181
49
Ray Ltd.
185
50
Elevator
Grant
189
51 Air
Cool India
Ltd.
191
52
Rotomatic
Electronics
193
53
Shree
Ganesh
Detergents
197
54
Health
Products Ltd.
201
55 •
Electronic
Control
Device
203
56
ABC-A
Major
Beverages
Company
207
Topic : 5 -
Product-
Mix, New
Product
Decisions
PLC
57
Detergents-
Raj endra
Kulkarni
211
58
Ajanta
Biscuits
215
59
The Cold
Ice-Cream
Company
217
60
Thomson
and
Thomson
219
61
Vacuum
Flasks
223
62
M/s. Instant
Electrics
227
63
Shri
Krishnan
Ranganathan
231
64
Tabefferlndia
235
65
Dream
Launch of
Ford Escort
239
66
Vriddhi2000
243
67
Innovation
and
Improvisatio
n
245
68
Kamleshand
Laltu
249
69
Scripto
251
70
Raghunath
255
Case No.
'aSC
rrrrr
Page
No.___
TITLE____
__________
__________
No.
Topic : 6 -
Pricing
71
SaifRuns
257
72
Tushar
Laboratories
261
73
Excel
Typewriters
Ltd.
265
Topic: 7 -
Promotion
74
SUC Seed
Plantations
267
75
Blue Shield
Company
271
76
Shakti
Fitness
275
77
Hotel Black
Pearl
279
78
Bags and
Baggages
Ltd.
283
79
Health-Club
285
80
ARSons
287
81
'Direct Mail'
Campaign
289
82
Alcophin
291
83
The Kellog
Company
295
84
Banarasidas
299
85
TheWater-
Beds
301
86 Mr.
Kumar
305
Topic : 8 -
Advertising
& Sales
Promotion
87
Chocolates
307
88
Green Belt
311
89
Kleam
313
90
Rio-De-
Janeiro
317
91
Services
Unlimited
321
92
Old Spice
325
Case
_
Page
No._______
__________
_________T1
TLE
________
__________
______No.
93
Rethinking:
Is Less
More?
329
94
Himalaya
Soaps Ltd.
335
95
Maggi-
Production
Expansion
339
96
Consumer's
Perception
343
Topic: 9 -
Public
Relations,
Marketing
Ethics
97 An
American
Worldwide
Corporation
347
98
Cigarettes
351
99
Nature
Beauty
Products
353
100
MrSatish
355
101
ShriNiranjan
Kapadia
357
102
Amul - The
Revolution..
.
361
103
The Nicotine
Rush
383
104
The Magic
of Ford
403
Topic : 10 -
Distributio
n Strategies
105
Get-Well
Medico
415
106
Paramount
Fertilisers
Ltd.
417
107
Tristar
421
108
Mr. Ramrao
Panase
425
109
Channels of
Distribution
429
110
Ashoka
Sports Ltd.
433
111
Public
Distribution
435
112
Wal-Mart:
ALogistics
Leader
437
113
Surabhi
Drugs Ltd.
441
Case
No. HTLE
Topic : 11 - Sales Management, Sales Forecasting,

Marketing Personnel Recruitment, Motivation Training &


Development, Sales Targets, Quotas etc.

114 Deepak Pharmaceuticals


115 Job Satisfaction
116 Priya Automobiles
117 Kokan Trading Company
118 Astroid Computer Corporation
119 Mr.VikrantModi
120 Rajesh Joshi
121 Suchitra Vision Ltd.
122 Moonlight Ltd.
123 Watts and Volts Ltd.
124 Larsen & Toubro
125 The Sales Manager
126 The Mechanics of Success
127 Mr.Anand
128 Jagat Stationary Company
129 Delana Hosiery Works
130 Mr. Hari Prasad

Topic : 12 - Rural Marketing Co-op. Management Project


Management
131 Hindustan Lever - Rural Marketing Initiatives
132 Mr. Anna Patil
133 A Cooprative Milk Union
134 Huge Electronics

Case No.
Topic : 13 -
e-
Commerce,
e-Marketing
135 e-
Commerce
525 Topic :
14 -
Customer
Relationship
Marketing
136
'Love
Fairever' -
The Case of
Deceptive
Advertising
529
137
Selling
Customised
Casual
Clothing
533
138
Hershey
Foods
537
139
Aramark
Uniform
Services:
Customers in
a Service
Industry
541
140
PanAmSat;
Recovering
from a
Satellite
Failure
545
141
Cisco
Systems
549
142
Patient's Bill
of Right Act
of 1998
553
143
U.S. Air
Forces
557
144
Integrating
Across
Business
Units
561
145
Enron: The
World's
Largest e-
Commerce
Website for
Commodity
565
146
Providing
Consulting
Through the
Web
569
147
Webvan :
Can an
Internet
Grocery
Make a
Project?
573
148
Creating a
National
Directory
577
149
Economist
Intelligence
Unit:
Launching a
Web Based
Business
Intelligence
Service
581
150
Cemex:
Incorporatin
g it into a
Cement
Company's
Strategy
585
151
Nibco:
A"BigBang"
Implementati
onofERP
589
152
FAa: Trying
to Overhaul
the Air
Traffic
Control
System
593
153
The Love
Bug: How a
Student
Hack Caused
$10 Billion
in Damage
154
London
Ambulance
Service: A
New System
Causes a
Disaster
601
Case
No. TITLE
156 Gemstar International : Will its e-Book Reader Provide

Enough Benefits?
157 Visionics : Applying Facial Recognition Software in Driver
Registration
158 Creating a National Directory
159 NTT Docomo - Pioneering the Wireless Internet Via
Cell Phone
160 Polaroid Corporation
161 Cycorp : Building a Knowledge Base to Support
Commonsense Reasoning
162 Aqua - Nova
163 Mahesh Pharmaceuticals
164 Mr. Harish Panjwani
165 The Indo-Foreign Bank
166 A Customer Unattended is a Customer Lost
167 The Unpalatable Dinner
168 Domestic Market Over Internationa] Market
Solved Cases
Sample Case Study
Case Analysis Guidelines
The Case Study Approach

155
Transmeta
Corporation:
Building a
New Chip
for Mobile
Computing
605
v
Top of Form
LIST OF
ATTEMPTED
QUESTIONS
AND
ANSWERS

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Mr.
Ramra
o
Panase
" :The
sales
rep of
the
compa
ny did
not
recom
mend
the
termina
tion of
Sujata
& Anil
becaus
e :-
Corr The
ect deman
Answ d may
er get
disturb
ed
Your They
Answ had
er good
reputati
on in
market

Match The
Following
Que Cor You
stion rect r
Ans Ans
wer wer
In Nor We
initial the ste
years rn rn
the rea rea
conc gio gio
entra n n
tion
is in
This Enti Enti
ques re re
tion ran ran
is ge ge
from of of
the awi awit
case tch chg
stud gea ear
y r pro
"Swi pro duc
tche duc ts
x ts
Com
pany
":
Swit
chex
com
pany
man
ufact
ures
Pri Low Low
Its Mr. Mr.
Pune Pat Pat
office il il
head
ed by

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Mahes
h
Pharma
ceutical
s" :
What
are the
respon
sibilities
of
Propag
anda
Stockie
st?
Corr Distribu
ect te the
Answ medicin
er es , Get
medicin
es
prescri
bed by
the
doctors
Your Distribu
Answ te the
er medicin
es , Get
medicin
es
prescri
bed by
the
doctors
, Get
maximu
m
discoun
t from
the
compa
ny

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case "
Seven
Specie
s" :
Which
countri
es were
banned
from
exporti
ng
shrimps
?
Corr India ,
ect Pakista
Answ n
er
Your Korea
Answ
er

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Deepa
k
Pharma
ceutical
s" :
Why
did Mr.
Khanna
slashed
Ad
budget
?
Corr Supply
ect shorter
Answ than
er deman
d
Your No
Answ deman
er d

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"The
Kellogg
Compa
ny" :To
increas
e sales
in
Brazin
the
marketi
ng
director
had to
create
a
______
__
breakfa
st habit.
Corr Nutritio
ect us
Answ
er
Your Nutritio
Answ us
er

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Challe
nger
Sports"
: If a
particul
ar
cricket
star
fails
then
this
leads to
:-
Corr less
ect sale of
Answ bats
er with his
photo ,
High
invento
ries
Your less
Answ sale of
er bats
with his
photo ,
High
invento
ries ,
Bad
quality
percept
ion of
bats ,
Poor
price
for
those
bats

True/False
Que This
stion questio
n is
from
the
case
study
"Huge
Electro
nics"
:Due to
matrix
structur
e the
function
al &
project
manag
ers
coexist
ed.
Corr True
ect
Answ
er
Your True
Answ
er

True/False
Que This
stion questio
n is
from
the
case
study
"Sukhi
and
Bhoopy
":
Using S
&B
brand
name
for the
new
product
s
produc
ed in
the new
sewing
machin
e is
called
Brand
Extensi
on.
Corr True
ect
Answ
er
Your True
Answ
er

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Air
Cool
India
Ltd." :
The
test
marketi
ng was
decided
in
Mumba
i :-
Corr To see
ect product
Answ Perfor
er mance
, Was
done
for 2
months
Your To see
Answ product
er Perfor
mance
, Was
done
for 3
months
, To see
consum
er
respon
se

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Seema
Leather
":
Indian
leather
industry
is
facing
proble
m of :-
Corr Modern
ect isation
Answ
er
Your Modern
Answ isation
er

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Konka
n
Trading
Compa
ny" :
Why
was the
officer
promot
ed by 5
grades
?
Corr Extraor
ect dinary
Answ Sports
er perform
ance
Your Over
Answ achieve
er ment of
target

True/False
Que This
stion questio
n is
from
the
case
study
"Atlas
Marketi
ng (P)
Ltd."
:Atlas
marketi
ng is a
direct
marketi
ng firm.
Corr True
ect
Answ
er
Your True
Answ
er

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Suc
Seed
Plantati
on"
:M/S
Suc
Seed
are
innovat
or -
manufa
cturers
& not
too
expert
in
______
__
techniq
ue.
Corr Marketi
ect ng
Answ
er
Your Marketi
Answ ng
er

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"ABC A
Major
Bevera
ges
Compa
ny" :
The
arrange
ment
betwee
n ABC
& CCA
is
______
__.
Corr CCA
ect will
Answ market
er ABC
brands
with
their
own
Your ABC
Answ will
er manufa
cture
CCA
brands

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Mr.
Vikrant
Modi" :
In what
industry
the
product
of this
compa
ny used
as Raw
Materia
l?
Corr Chemic
ect al ,
Answ Pharma
er ceutical
Your Fertilise
Answ rs ,
er Metal
Coating
,
Chemic
al

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Ajanta
Biscuits
" : In
which
segme
nts is
Ajanta
Biscuit
currentl
y
present
?
Corr Glucos
ect e ,
Answ Salted
er
Your Glucos
Answ e ,
er Salted ,
Cream

True/False
Que This
stion questio
n is
from
the
case
study
"Pratim
a Ltd." :
The
product
WPDC-
3 with
the
price of
Rs
300/-
perfectl
y fits
into the
current
product
range
of
Pratima
Ltd.
Corr False
ect
Answ
er
Your True
Answ
er

True/False
Que This
stion questio
n is
from
the
case
study
"Innova
tion &
Improvi
sation"
:3M
encour
aged
everyo
ne to
becom
e
product
champi
ons.
Corr True
ect
Answ
er
Your True
Answ
er

Match The
Following
Que Cor You
stion rect r
Ans Ans
wer wer
Div The The
ya third third
Bh Guj Guj
ask arati arati
ar dail daily
y new
new spa
spa per
per to
to be
be laun
laun che
che d
d
Thi To To
s cre crea
que ate te
stio awa awa
n is ren ren
fro ess ess
m for for
the Div Divy
cas ya a
e Bha Bha
stu skar skar
dy & &
"Th esta esta
e blis blis
Mar h h
keti bra bra
ng nd nd
of ima ima
Div ge ge
ya
Bha
ska
r" :
Pre
lau
nch
acti
vite
s&
Stra
tegi
es
Ke Thei Thei
y r r
fin new new
gin spa spa
gs per per
of is is
sur aver aver
vey age age
in all in all
resp resp
ects ects
Po Ord Ord
st er er
sur boo boo
vey king king
ph s s
ase cros cros
sed sed
a a
reco reco
rd rd
mar mar
k of k of
2 2
lac. lac.

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Deepa
k
Pharma
ceutical
s" :
What
was the
effect of
slashed
advertis
ing?
Corr Profits
ect increas
Answ ed ,
er Reserv
es
increas
ed
Your Profits
Answ increas
er ed ,
Reserv
es
increas
ed ,
Manpo
wer
increas
ed

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
"The
Real
Thing" :
Coke
used
think
Global
act
Local
policy
by way
of :-
Corr Locally
ect manufa
Answ cturing
er product
,
Creatin
g
country
/ region
specific
advertis
ing ,
Pricing
the
product
differen
tly in
Differen
t
countri
es
Your Locally
Answ manufa
er cturing
product
,
Creatin
g
country
/ region
specific
advertis
ing ,
Pricing
the
product
differen
tly in
Differen
t
countri
es

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Dream
Launch
of Ford
Escort"
: What
was the
perciev
ed
differen
ce
betwee
n petrol
&
diesel
version
of
Escort?
Corr Petrol
ect is
Answ underp
er owered
than
diesel
Your Diesel
Answ is
er smooth
than
petrol
Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Param
ount
Fertilise
rs" :
What
facility
was
offered
to
Paramo
unt as
a
special
case?
Corr More
ect credit
Answ
er
Your More
Answ credit
er

True/False
Que This
stion questio
n is
from
the
case
study
"Bharat
Resear
ch
Develo
pment
Corpor
ation" :
The
major
area of
dissent
in case
of
BRDC
was
lack of
marketi
ng
data.
Corr True
ect
Answ
er
Your True
Answ
er

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Ray
Ltd." :
What
were
the
product
differen
ces in
Super
&
Crystal
?
Corr Differen
ect t
Answ Formul
er ation ,
Differen
t
packagi
ng
Your Differen
Answ t
er Formul
ation ,
Differen
t
packagi
ng ,
Differen
t
Consu
mer

True/False
Que This
stion questio
n is
from
the
case
study
"Thomp
son &
Thomp
son" :
The
study
showed
that the
market
for
prickly
heat
powder
is
declinin
g.
Corr False
ect
Answ
er
Your False
Answ
er

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study "
Raja
Consult
ants
Ltd." :
What
did
Raja
Consult
ants
started
with?
Corr Consult
ect ancy
Answ
er
Your Adverti
Answ sing
er

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Suc
Seed
Plantati
on" :
M/S
Suc
Seed
have
always
believe
d in
Excelle
nce
Throug
h
______
__.
Corr Innovati
ect on
Answ
er
Your Best
Answ Service
er

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Delana
Hosiery
Works"
:The
owner
of the
compa
ny
believe
d in
______
__
human
relation
s.
Corr Informa
ect l
Answ
er
Your Profess
Answ ional
er

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Job
Satisfa
ction" :
What
was the
effect of
Jayant
continui
ng in
the
same
job?
Corr Frustrat
ect ion ,
Answ Demor
er alisatio
n
Your Frustrat
Answ ion ,
er Demor
alisatio
n , Not
meetin
g target

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Shakti
Fitness
" :The
profitab
ility is
highest
for :-
Corr Jogging
ect
Answ
er
Your Yoga
Answ
er

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Priya
Automo
biles" :
Why
did the
compa
ny
started
loosing
the
market
?
Corr New
ect Fuel
Answ efficient
er bike
introdu
ced
Your New
Answ Fuel
er efficient
bike
introdu
ced

True/False
Que This
stion questio
n is
from
the
case
study
"Huge
Electro
nics"
:Due to
matrix
structur
e the
function
al &
project
manag
ers
coexist
ed.
Corr True
ect
Answ
er
Your True
Answ
er

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Roshni
Lamp
Makers
Ltd." :
What
are the
product
benefits
of
electro
nic
ballast?
Corr Reduce
ect s
Answ energy
er consum
ption ,
Increas
es
efficien
cy ,
Increas
es tube
life
Your Reduce
Answ s
er energy
consum
ption ,
Increas
es
efficien
cy ,
Increas
es tube
life

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Kamle
sh &
Laltu" :
What is
the
current
product
constrai
nt of
kamles
h&
Laltu?
Corr One
ect Type &
Answ One
er size
Your Little
Answ height
er

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Mr.
Anna
Patil" :
Mr
Anna
Patil's
farm
was
______
__.
Corr Canal
ect irrigatio
Answ n
er
Your Canal
Answ irrigatio
er n

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"U.P.
Mini
Comput
ers" :
Zenith
suggest
ed a
researc
h in
India to
decide
on
______
__.
Corr Product
ect Mix
Answ
er
Your Pricing
Answ
er

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Tasty
Biscuits
Pune" :
The
positive
points
of this
compa
ny were
:-
Corr Good
ect Quality
Answ , Good
er Distribu
tion ,
Good
Promoti
on
Your Good
Answ Quality
er , Good
Distribu
tion ,
Good
Price

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Fluid
Control
Device
s Ltd." :
Fluid
Control
Device
s has
current
image
of a
manufa
cturer
of :-
Corr Petrol
ect Pumps
Answ
er
Your Oil
Answ Pumps
er

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"The
Cold
Ice-
Cream
Compa
ny" :
What is
the
promoti
onal
offer on
the new
product
?
Corr Rs 6/-
ect Off
Answ Coupon
er
Your Buy
Answ One
er get one
free

Select The
Blank
Que This
stion questio
n is
from
the
case "
Coca-
Cola " :
Analyst
s felt
that
Belgian
recall
was the
worst__
______
proble
m.
Corr Public
ect Relatio
Answ ns
er
Your Distribu
Answ tion
er

True/False
Que This
stion questio
n is
from
the
case
study
"Ray
Ltd." :
The
marketi
ng
director
wanted
Ray
Ltd. to
diversif
y in
Biscuits
.
Corr False
ect
Answ
er
Your True
Answ
er

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Mr.
Ramra
o
Panase
" :Anil &
Sujata
were
the
direct
dealers
who
were
appoint
ed as
______
__.
Corr Distribu
ect tors
Answ
er
Your Distribu
Answ tors
er

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Chocol
ates"
:CDM
tried to
break
______
__ that
chocola
tes are
only for
children
.
Corr Consu
ect mer
Answ mindset
er
Your Consu
Answ mer
er mindset

True/False
Que This
stion questio
n is
from
the
case
study
"Wall
Mart" :
Wall
Mart is
the
largest
chain of
outlets
in the
world.
Corr True
ect
Answ
er
Your True
Answ
er

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Shakti
Fitness
"
:Shakti
Fitness
offers
an
opportu
nity to
the
citizens
of
maintai
ning
good
health
through
______
__.
Corr Exercis
ect e
Answ
er
Your Exercis
Answ e
er
LIST OF ATTEMPTED
QUESTIONS AND ANSWERS

True/False
Question This question is
from the case
study "Mr Dinesh
Kapoor" : Mr.
Kapoor was not
really concerned
about the returns
that he can
expect.
Correct Answer False

Your Answer False

Select The Blank


Question This question is
from the case
study "The Cold
Ice-Cream
Company" : The
marketing team
felt that the use
of coupon will
result in greater
________.
Correct Answer Brand
Awareness
Your Answer Brand
Awareness

Select The Blank


Question This question is
from the case
study "Suc Seed
Plantation" :M/S
Suc Seed are
innovator -
manufacturers &
not too expert in
________
technique.
Correct Answer Marketing

Your Answer Marketing

Multiple Choice Single Answer


Question This question is
from the case
study "Dye-
Gen" : What is
the marketing
manager worried
about?
Correct Answer Human market
reaction
Your Answer Human market
reaction

Select The Blank


Question This question is
from the case
"General Motors
Asia-Pacific" :
Fiat can help
Maruti with
________.
Correct Answer Diesel engines

Your Answer Diesel engines

Select The Blank


Question This question is
from the case
study "Watts &
Volts Ltd." :
________% of
sales were due
to exports.
Correct Answer 0.5

Your Answer 0.5

Multiple Choice Single Answer


Question This question is
from the case
"Coca-Cola" :
Coke's products
were banned
from sale in
Belgium because
:-
Correct Answer They made more
than 100 children
ill
Your Answer They made more
than 100 children
ill

Multiple Choice Single Answer


Question This question is
from the case
study
"Challenger
Sports" : Using
the photo of
cricketer on the
bat by paying
royalty to them is
called :-
Correct Answer Brand
Endorsement
Your Answer Brand
Endorsement

Select The Blank


Question This question is
from the case
study "Rotomatic
Electronics" :
The company
could expand the
market due to
Attractive
Features &
________.
Correct Answer Flexibility

Your Answer Good dealer


network

Multiple Choice Single Answer


Question This question is
from the case
study "Moonlight
Ltd." : What was
the share of
direct sales in
Product C to total
sales?
Correct Answer 0.4

Your Answer 0.3

Multiple Choice Single Answer


Question This question is
from the case
study " Raja
Consultants Ltd."
: What did Raja
Consultants
started with?
Correct Answer Consultancy

Your Answer Consultancy

Select The Blank


Question This question is
from the case
study "Raja
Consultants Ltd."
: Mr Virani got
Raja Consultant
think about
________.

Correct Answer Setting


Consumer panel
Your Answer Setting
Consumer panel

Multiple Choice Multiple Answer


Question This question is
from the case
study "Hotel
Black Pearl" : In
last 5/6 years the
overall clientele
have reduced
because :-
Correct Answer Leaking taps &
toilets , Bugs &
pests in rooms
Your Answer Leaking taps &
toilets , Bugs &
pests in rooms

True/False
Question This question is
from the case
study "Mr. Harish
Panjwani"
:Rajesh feels that
he should be
more "business-
like" in his
approach.
Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question This question is
from the case "
Laxmi Mills " :
What was the
product benefit of
refined oil?
Correct Answer Very Pure

Your Answer Very Pure

Multiple Choice Multiple Answer


Question This question is
from the case
study "Tasty
Biscuits Pune" :
The positive
points of this
company were :-
Correct Answer Good Quality ,
Good Distribution
, Good
Promotion
Your Answer Good Quality ,
Good Distribution
, Good
Promotion

Match The Following


Question Correct Your
Answer Answer
Jagat Mumbai Mumbai
Stationary
Company
Priya Pune Pune
Automobile
situated in
Astroid Bangalore Bangalore
Computer
Corporation
Moonlight Manipal Manipal
Ltd.

Multiple Choice Multiple Answer


Question This question is
from the case
study "Diva"
:What are the
USPs of two
national
companies?
Correct Answer Sleek , Trendy ,
Glossy
Your Answer Trendy , Glossy

Select The Blank


Question This question is
from the case
study "U.P. Mini
Computers" :
Zenith suggested
a research in
India to decide
on ________.
Correct Answer Product Mix

Your Answer Product Mix

Multiple Choice Multiple Answer


Question This question is
from the case
study
"Challenger
Sports" : If a
particular cricket
star fails then
this leads to :-
Correct Answer less sale of bats
with his photo ,
High inventories
Your Answer less sale of bats
with his photo ,
High inventories

Select The Blank


Question This question is
from the case
study "Bags &
Baggage's Ltd." :
Bags & Baggage
Ltd. Always
preferred to give
discounts to
________.
Correct Answer Consumer

Your Answer Dealer

Multiple Choice Single Answer


Question This question is
from the case
study "Tristar"
:What would
collapse the
distribution
system of
Tristar?
Correct Answer Inter depot stock
movement
Your Answer Bad
transportation

Multiple Choice Multiple Answer


Question This question is
from the case
study "Blue
Shield Company"
:What offer is run
by Blue Shield?
Correct Answer Scheme for
retailers ,
Scheme for
Consumers
Your Answer Scheme for
retailers ,
Scheme for
Consumers

Multiple Choice Single Answer


Question This question is
from the case
study "Blue
Shield Company"
:What problem is
faced by Benson
& Johnson?
Correct Answer Retailers could
not sell the
stocks
Your Answer Retailers could
not sell the
stocks

True/False
Question This question is
from the case
study "Pratima
Ltd." : The
product WPDC-3
with the price of
Rs 300/-
perfectly fits into
the current
product range of
Pratima Ltd.
Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question This question is
from the case
study "Business
Equipments Ltd."
:What was the
message of
competition in
the ad?
Correct Answer Prices reduced
to half
Your Answer Prices reduced
to half

Multiple Choice Multiple Answer


Question This question is
from the case
study " Laxmi
Mills " : Rajan
chose to
manufactured
groundnut oil
because :-
Correct Answer Commonly used
in India ,
Groundnut was
grown widely in
India
Your Answer Commonly used
in India ,
Groundnut was
grown widely in
India

Multiple Choice Single Answer


Question This question is
from the case
study "Hindustan
Lever - Rural
Marketing
Initiative" : What
was the purpose
of This
promotional
drive?
Correct Answer Increase Rural
penetration
Your Answer Increase Rural
penetration

Multiple Choice Single Answer


Question This question is
from the case
study " Bharat
Research
Development
Corporation " :
The main
suggestion
received by
BRDC is to :-
Correct Answer Do a detail
market research
Your Answer Do a feasibility
study

True/False
Question This question is
from the case
study "Usha
Steels" : Mr. rao
faced a lot of
labor turn over
problem initially.
Correct Answer False

Your Answer False

Select The Blank


Question This question is
from the case
study "Rajesh
Joshi" : Rajesh
encouraged
________
climate in his
section.
Correct Answer Open

Your Answer Open

True/False
Question This question is
from the case
study "Food
Processing
Industry"
:Management felt
that the hygiene
is not important
in food
processing
industry.
Correct Answer False

Your Answer False

True/False
Question This question is
from the case "
General Motors
Asia-Pacific " :
Auto industry is
exceed to
undergo big
change.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question This question is
from the case
study "Marriott
International" :
Who were the
established
competitors of
Marriott?
Correct Answer Holiday Inn ,
Ramada , Quality
Inn
Your Answer Holiday Inn ,
Ramada , Quality
Inn

Select The Blank


Question This question is
from the case "
Ethel Graff " :
European BPO
market is
________.
Correct Answer $ 65 billion

Your Answer $ 65 billion

True/False
Question This question is
from the case
study "Vacuum
Flasks" : If the
movie flops the
company ends
with huge
inventory.
Correct Answer True

Your Answer False

True/False
Question This question is
from the case "
Seven Species" :
WTO ruled that
United States
was wrong in
prohibiting import
from three
countries.
Correct Answer True

Your Answer True

True/False
Question This question is
from the case
study "Mr. Rajiv
Goyal" : The
market for light
engineering
products was
shrinking.
Correct Answer False

Your Answer False

Match The Following


Question Correct Your
Answer Answer
Fargo 12.5 % 12.5 %
Foods growth growth
Nasik Soil Grapes Grapes

HLL Van Van


Coverage Coverage
Milk Union Milk Milk
sourcing sourcing

Multiple Choice Multiple Answer


Question This question is
from the case "
Seven Species" :
Which countries
were banned
from exporting
shrimps?
Correct Answer India , Pakistan

Your Answer India , Pakistan

Select The Blank


Question This question is
from the case
study " Sukhi
and Bhoopy" :
Sukhi and
Bhoopy are
engaged in
________sports
equipments.
Correct Answer Manufacture and
selling
Your Answer Manufacture and
selling

True/False
Question This question is
from the case
study "Roshni
Lamp Makers
Ltd." : The
potential threat
for the tube is
compact
fluorescent light.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question This question is
from the case
study "Deepak
Pharmaceuticals
" : What was the
effect of slashed
advertising?
Correct Answer Profits
increased ,
Reserves
increased
Your Answer Profits
increased ,
Reserves
increased

Multiple Choice Multiple Answer


Question This question is
from the case
study
"Chocolates"
:Kids like what
type of
chocolates?
Correct Answer Milk Chocolate ,
Chocolate
enrobed Goodey
bars
Your Answer Milk Chocolate ,
Chocolate
enrobed Goodey
bars

Multiple Choice Single Answer


Question This question is
from the case "
Mr Dinesh
Kapoor " : What
segment is Mr.
Kapoor planning
to enter?
Correct Answer Gymnasium

Your Answer Gymnasium

Multiple Choice Multiple Answer


Question This question is
from the case
study "Jagat
Stationary
Company" :
What was
planned as
promotional
activities?
Correct Answer Personal selling ,
Phone calls ,
Publicity
Literature
Your Answer Personal selling ,
Phone calls ,
News paper ads

Multiple Choice Multiple Answer


Question This question is
from the case
study "Tushar
Laboratories" :
Tushar Lab's
focus markets
were :-
Correct Answer Orissa ,
Southern States
Your Answer Orissa ,
Southern States

LIST OF ATTEMPTED
QUESTIONS AND ANSWERS

True/False
Question This question is
from the case
study "Nature
Beauty Products"
: Nature wants
advice on
whether to
increase the
MRP because
the Raw material
prices have gone
up by 50 %.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is
from the case
study "Crunchy
and Crispy Ltd." :
Who are the
major
competitors of
Crunchy &
Crispy Ltd?
Correct Answer Unorganised
sector
Your Answer Unorganised
sector

True/False
Question This question is
from the case
study "Ray Ltd." :
The marketing
director wanted
Ray Ltd. to
diversify in
Biscuits.
Correct Answer False

Your Answer False

True/False
Question This question is
from the case
study "Huge
Electronics" :Due
to matrix
structure the
functional &
project managers
coexisted.
Correct Answer True

Your Answer True

Select The Blank


Question This question is
from the case
study "Price
Plus" : Akai
initiated
________ mania.
Correct Answer Exchange

Your Answer Exchange

True/False
Question This question is
from the case
study "Tabeffer
India" : One of
the conclusion
from the
research was
that the brand
should be
targeted at
several
segments.
Correct Answer False

Your Answer False

Select The Blank


Question This question is
from the case
study "Mr. Anna
Patil" : Mr Anna
Patil's farm was
________.
Correct Answer Canal irrigation

Your Answer Canal irrigation

Multiple Choice Multiple Answer


Question This question is
from the case
study "Roshni
Lamp Makers
Ltd." : What are
the product
benefits of
electronic
ballast?
Correct Answer Reduces energy
consumption ,
Increases
efficiency ,
Increases tube
life
Your Answer Reduces energy
consumption ,
Increases
efficiency ,
Increases tube
life

Multiple Choice Single Answer


Question This question is
from the case
study "Kamlesh
& Laltu" : What is
the current
product
constraint of
kamlesh & Laltu?
Correct Answer One Type & One
size
Your Answer One Type & One
size

Select The Blank


Question This question is
from the case
study "ABC A
Major Beverages
Company" : The
per capita
consumption of
soft drinks in
India is
________.
Correct Answer 3 bottles

Your Answer 3 bottles

Multiple Choice Multiple Answer


Question This question is
from the case
study "Ajanta
Biscuits" : In
which segments
is Ajanta Biscuit
currently
present?
Correct Answer Glucose , Salted

Your Answer Glucose , Salted

True/False
Question This question is
from the case
"Think Global &
Act Local
Advertisement
Co." : Tooth
Paste was better
product to
market because
both Rural &
Urban consumer
use the product.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is
from the case
"Laxmi Mills " :
The main
product benefit
offered by kardi
Oil is :-
Correct Answer Low cholesterol

Your Answer Low cholesterol

Select The Blank


Question This question is
from the case
study "Shakti
Fitness" :Shakti
Fitness offers an
opportunity to the
citizens of
maintaining good
health through
________.
Correct Answer Exercise

Your Answer Exercise

Multiple Choice Multiple Answer


Question This question is
from the case
study "Wall Mart
- Logistic
Leader" : What
problems did
Wall Mart faced
in some
markets?
Correct Answer Lack of Historical
data ,
Inexperienced
manpower
Your Answer Lack of Historical
data ,
Inexperienced
manpower

Multiple Choice Multiple Answer


Question This question is
from the case
study "Second
Generation
System" : What
are the product
benefits of
second
generation
computers?
Correct Answer 4 to 16 times
more storage ,
Could be used
as word
processors ,
Could operate
sophisticated
programs
Your Answer 4 to 16 times
more storage ,
Could be used
as word
processors

Select The Blank


Question This question is
from the case
study
"Chocolates"
:CDM tried to
break ________
that chocolates
are only for
children.
Correct Answer Consumer
mindset
Your Answer Consumer
mindset

Match The Following


Question Correct Your
Answer Answer
Divya The third The third
Bhaskar Gujarati Gujarati
daily daily
newspaper newspaper
to be to be
launched launched
This To create To create
question is awareness awareness
from the for Divya for Divya
case study Bhaskar & Bhaskar &
"The establish establish
Marketing brand brand
of Divya image image
Bhaskar" :
Pre launch
activites &
Strategies
Key Their Their
fingings of newspaper newspaper
survey is average is average
in all in all
respects respects

Post Order Order


survey bookings bookings
phase crossed a crossed a
record record
mark of 2 mark of 2
lac. lac.

Multiple Choice Multiple Answer


Question This question is
from the case
study "Mr.
Dinesh Kullhan" :
Mr. Kullhan
wants the
consultant to
devise strategy
in the area of :-
Correct Answer Long term
strategies , Rural
markets ,
Segmentation
Your Answer Long term
strategies , Rural
markets ,
Segmentation

Multiple Choice Single Answer


Question This question is
from the case
study "Konkan
Trading
Company" :
What was the
request of Trade
Union of Konkan
Trading
Company?
Correct Answer Promote the
worker who is
good in other
sports
Your Answer Promote the
worker who is
good in other
sports

Select The Blank


Question This question is
from the case
study "The
Foods Ltd" : The
motivational
research stud
was done to
understand
consumer
attitude towards
________.
Correct Answer Breakfast
Cereals
Your Answer Eating habits

Multiple Choice Single Answer


Question This question is
from the case
study "Chap-
pals" : Current
competition of
Chap-pal is :-
Correct Answer Leather shoose

Your Answer Leather shoose

Select The Blank


Question This question is
from the case
"General Motors
Asia-Pacific" :
GM owns 20 %
stake in Fiat &
________.
Correct Answer Suzuki

Your Answer Suzuki

Select The Blank


Question This question is
from the case
study "Organic
Marketing
Initiatives and
Rural
Development"
:The rapid
increase in
production of
________ is
creating new and
complex
challenges.
Correct Answer Organic Food

Your Answer Organic Food

True/False
Question This question is
from the case
study "Jagat
Stationary
Company" : The
diaries were sold
in Karnataka.
Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question This question is
from the case
study "Deepak
Pharmaceuticals
" : Why did Mr.
Khanna slashed
Ad budget?
Correct Answer Supply shorter
than demand
Your Answer Supply shorter
than demand

Multiple Choice Multiple Answer


Question This question is
from the case
study "Ray Ltd." :
What were the
product
differences in
Super & Crystal?
Correct Answer Different
Formulation ,
Different
packaging
Your Answer Different
Formulation ,
Different
packaging

Multiple Choice Single Answer


Question This question is
from the case
study "Rajesh
Joshi" : Why did
Rajesh cut
Vivek's money?
Correct Answer He had no
leaves left
Your Answer He had no
leaves left

Multiple Choice Multiple Answer


Question This question is
from the case
study "Mr. Rajiv
Goyal" : What
was the
responsibilities of
Product
Manager?
Correct Answer Sales , Profits

Your Answer Sales , Profits

Multiple Choice Multiple Answer


Question This question is
from the case
study "Tushar
Laboratories" :
What was
Tushar's strength
over giant
competitor?
Correct Answer German
collaboration ,
No quality
complaints
Your Answer German
collaboration ,
No quality
complaints

True/False
Question This question is
from the case
study "Watts &
Volts Ltd." :
Regional
manager was
responsible for
developing new
products.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question This question is
from the case
study "Astroid
Computer
Corporation" :
What is the
product range of
this company?
Correct Answer Personal
Computer ,
Monitors ,
Printers
Your Answer Personal
Computer ,
Monitors ,
Printers

True/False
Question This question is
from the case
study "AR
Sons" :Mr
Sandeep felt that
Internet plus mail
order can attain
popularity.
Correct Answer True

Your Answer True

Select The Blank


Question This question is
from the case
study "The
Kellogg
Company" :To
increase sales in
Brazin the
marketing
director had to
create a
________
breakfast habit.
Correct Answer Nutritious

Your Answer Nutritious

Multiple Choice Multiple Answer


Question This question is
from the case
study "Mr. Hari
Prasad" : What
was the analysis
of the
consultant?
Correct Answer Prasad's
technical
knowledge was
good , Prasad
could not deal
with people
Your Answer Prasad's
technical
knowledge was
good , Prasad
could not deal
with people

Match The Following


Question Correct Your
Answer Answer
Labour Personnel Personnel
Officer Officer Officer
reports to
This Zonal Zonal
question is Officer Officer
from the
case study
"Breweries
Products
Ltd." : ASM
reports to
Zonal Sales Sales
Officer Manager Manager
reports to
Asst. Brew Brew Brew
master Master Master
reports to

Multiple Choice Single Answer


Question This question is
from the case
study " Bharat
Research
Development
Corporation " :
What was the
main product of
BRDC?
Correct Answer Processes
developed by
other
laboratories
Your Answer Processes
developed by
other
laboratories

Multiple Choice Single Answer


Question This question is
from the case
study "Old Spice"
: Heavy reliance
on single alcohol
based product
was risky
because :-

Correct Answer Alcohol have


erratic supplies
Your Answer Alcohol have
erratic supplies

Multiple Choice Multiple Answer


Question This question is
from the case
study "Jagat
Stationary
Company" : Who
were the part of
the distribution
channel?
Correct Answer Wholesalers ,
Distributors
Your Answer Wholesalers ,
Retailers

Select The Blank


Question This question is
from the case "
The Real Thing
" : Today Coca
Cola is sold in
________
countries.
Correct Answer 200

Your Answer 200

Multiple Choice Single Answer


Question This question is
from the case
study " Bharat
Research
Development
Corporation " :
What was the
information given
by BRDC
Bulletin?
Correct Answer List of Different
Processes
Your Answer List of Different
Processes

Select The Blank


Question This question is
from the case
study "Priya
Automobiles" :
The financial
scheme was
beneficial for
________ by
employees in
different
organisations.
Correct Answer Group booking

Your Answer Group booking

True/False
Question This question is
from the case
study "Green
Belt" :Farmers do
not know
hazards of
chemical
fertilizers.
Correct Answer False

Your Answer True

Multiple Choice Multiple Answer


Question This question is
from the case
study "Shoe
Manufacturing
Company" :
What segments
are considered
for launching
new shoes?
Correct Answer Robust &
Cheap , Trendy
& Expensive
Your Answer Robust &
Cheap , Trendy
& Expensive

Multiple Choice Single Answer


Question This question is
from the case
study "Old Spice"
:Which other
product was
focused by the
company?
Correct Answer Shaving cream

Your Answer Shaving cream

Multiple Choice Single Answer


Question This question is
from the case
study "Health
Club" :What is
the USP of
Health Club?
Correct Answer International
grade swimming
pool
Your Answer Best trainers

True/False
Question This question is
from the case
study "The
Kellogg
Company" :Main
product line of
Kellogg was a
variety of
convenience
foods.
Correct Answer True

Your Answer False

CMM assgn 01: Shagun


Select The Blank
Question This question is from the case study "U.P. Mini Com
Mini Computers entered in to a ________.
Correct Technical Collaboration
Answer
Your Answer Technical Collaboration

Select The Blank


Question This question is from the case study "Raja Consultan
Consultant think about ________.
Correct Setting Consumer panel
Answer
Your Answer Setting Consumer panel

Multiple Choice Multiple Answer


Question This question is from the case study "Channels of Di
product qualities of Joshi & Deshpande's product ove
Correct Superior quality , Lower price
Answer
Your Answer Superior quality , Lower price

Multiple Choice Multiple Answer


Question This question is from the case study "Delana Hosiery
effect of owner's attitude on business?
Correct Productivity declined , Profits declined
Answer
Your Answer Productivity declined , Profits declined

True/False
Question This question is from the case study "Food Processin
the hygiene is not important in food processing indu
Correct False
Answer
Your Answer False

Multiple Choice Single Answer


Question This question is from the case study "Ashoka Sports
the slash of price?
Correct Tamper the quality image
Answer
Your Answer Tamper the quality image

Match The Following


Question Correct Answer

Chap-Pals is a brand name in Leather footware industry

Marketing Orientation Quality control technique-JIT


manufacturing system
Saloni - Chocolates Distributor of special cadies

Fit-Fit exerciser equipment Sold in urban localities to higher


middle class
Currently Samadhan Sakhali Operating through 4800 own reta
Udyog is stores

Select The Blank


Question This question is from the case study "The Kellogg Co
the marketing director had to create a ________ br
Correct Nutritious
Answer
Your Answer Nutritious

Multiple Choice Multiple Answer


Question This question is from the case study "Green Belt" :W
fertilizers?
Correct Subsidy , Increase in crop yield , Bio fertilizers are s
Answer
Your Answer Subsidy , Increase in crop yield , Bio fertilizers are s

True/False
Question This question is from the case study "Fargo foods" :
equipments to increase productivity.
Correct True
Answer
Your Answer True

True/False
Question This question is from the case study "Ray Ltd." : The
to diversify in Biscuits.
Correct False
Answer
Your Answer False

Select The Blank


Question This question is from the case " The Real Thing " : T
________.
Correct Trade mark
Answer
Your Answer Trade mark

Multiple Choice Multiple Answer


Question This question is from the case study "Collaborative P
:What were benefits of Collaborative development?
Correct Improves operations , Cuts Costs , Saves Time
Answer
Your Answer Improves operations , Cuts Costs , Saves Time

Multiple Choice Multiple Answer


Question This question is from the case study "Bharat Resear
details does Project Profile have?
Correct Product Identification , Types of machinery , Raw m
Answer
Your Answer Product Identification , Types of machinery , Raw m

Select The Blank


Question This question is from the case study "U.P. Mini Com
in India to decide on ________.
Correct Product Mix
Answer
Your Answer Product Mix

True/False
Question This question is from the case study "Vacuum Flasks
plant with a Japanese collaboration.
Correct True
Answer
Your Answer True

Match The Following


Question Correct Answer

This question is from the case Acquire more FMCG brands


study "Marico Industry" : Marico
Industry's marketing strategy

Marico is big player in Hair care market

Marico took over "Anti-Lice" Shampoo - Medikar

Multiple Choice Single Answer


Question This question is from the case study "Konkan Tradin
promoted by 5 grades?
Correct Extraordinary Sports performance
Answer
Your Answer Extraordinary Sports performance

Select The Blank


Question This question is from the case study "Saif Runs" :Th
________.
Correct Competitive
Answer
Your Answer Competitive

Multiple Choice Multiple Answer


Question This question is from the case study "Rajesh Joshi" :

Correct Utilised everyone's abilities , Utilised everyone's stat


Answer
Your Answer Utilised everyone's abilities , Utilised everyone's stat

True/False
Question This question is from the case study "The Kellogg Co
was a variety of convenience foods.
Correct True
Answer
Your Answer False

Select The Blank


Question This question is from the case study " Sukhi and Bho
engaged in ________sports equipments.
Correct Manufacture and selling
Answer
Your Answer Manufacture and selling

Multiple Choice Multiple Answer


Question This question is from the case study "Paramount Fer
between Paramount & Pennsylvania?
Correct Sales & Distribution , Marketing
Answer
Your Answer Sales & Distribution , Marketing

Multiple Choice Single Answer


Question This question is from the case "Harish Patel" : Which
Export in order to get foreign exchange?
Correct Musical Instruments
Answer
Your Answer Electronic parts

Multiple Choice Multiple Answer


Question This question is from the case study "Auto fast" :Wh
division responsible for?
Correct Product management , Marketing , Product developm
Answer
Your Answer Marketing , Product development , Sales

Multiple Choice Single Answer


Question This question is from the case study "Kleam" :Why d
toothpastes?
Correct No uniform quality of Kleam
Answer
Your Answer No uniform quality of Kleam

Multiple Choice Multiple Answer


Question This question is from the case "General Motors Asia-
player in India because :-
Correct The plant capacity is only 25000 cars , It sold just o
Answer
Your Answer The plant capacity is only 25000 cars , It sold just o
only in one part of the country

Multiple Choice Multiple Answer


Question This question is from the case study "Smart Wash L
washing machine?
Correct Portability , Energy efficiency
Answer
Your Answer Portability , Energy efficiency

Select The Blank


Question This question is from the case study "Tristar" :The g
based on the ________ of the branches.
Correct Demand Estimation
Answer
Your Answer Demand Estimation

Multiple Choice Multiple Answer


Question This question is from the case study "Innovation & I
1990 because :-
Correct Profits Fell , Sales Stalled
Answer
Your Answer Profits Fell , Sales Stalled
Select The Blank
Question This question is from the case study "The Cold Ice-C
team felt that the use of coupon will result in greate
Correct Brand Awareness
Answer
Your Answer Brand Awareness

Multiple Choice Single Answer


Question This question is from the case study "Hindustan Lev
was the purpose of This promotional drive?
Correct Increase Rural penetration
Answer
Your Answer Increase Rural penetration

Multiple Choice Single Answer


Question This question is from the case study "Old Spice" :Wh

Correct The mother brand


Answer
Your Answer The body talc

True/False
Question This question is from the case study "AR Sons" :Mr
order can attain popularity.
Correct True
Answer
Your Answer True

Multiple Choice Single Answer


Question This question is from the case study "Health Club" :
affected because:-
Correct Death in swimming pool
Answer
Your Answer Death in swimming pool

Multiple Choice Single Answer


Question This question is from the case study "Banarasidas" :
applied in satisfying customers?
Correct Customisation
Answer
Your Answer Customisation

Multiple Choice Single Answer


Question This question is from the case study "Business Equip
equipments are :-
Correct Competitive
Answer
Your Answer Les than competition
Multiple Choice Single Answer
Question This question is from the case study "Moonlight Ltd.
in Product C to total sales?
Correct 0.4
Answer
Your Answer 0.4

Select The Blank


Question This question is from the case " Seven Species" : __
the judgement.
Correct Environmental
Answer
Your Answer Environmental

Select The Blank


Question This question is from the case study "ABC A Major B
arrangement between ABC & CCA is ________.
Correct CCA will market ABC brands with their own
Answer
Your Answer CCA will market ABC brands with their own

Multiple Choice Single Answer


Question This question is from the case study "Watts & Volts
marketing manager?
Correct Too many responsibilities in Regional manager
Answer
Your Answer Too many responsibilities in Regional manager

True/False
Question This question is from the case study "Ajanta Biscuits
Cream biscuit segment.
Correct False
Answer
Your Answer False

True/False
Question This question is from the case study "Mr. Harish Pan
be more "business-like" in his approach.
Correct False
Answer
Your Answer True

True/False
Question This question is from the case study "Alcophin" : Ph
their products.
Correct True
Answer
Your Answer True

Multiple Choice Single Answer


Question This question is from the case study "Rio De Janeiro
Brazin?
Correct 0.5
Answer
Your Answer 0.085

Multiple Choice Multiple Answer


Question This question is from the case study "Astroid Compu
product range of this company?
Correct Personal Computer , Monitors , Printers
Answer
Your Answer Personal Computer , Monitors

True/False
Question This question is from the case study "Beauty Cosme
the products at All India level.
Correct True
Answer
Your Answer True

CMM assgn :02: Sunny


True/False
Question This question is from the case study "Air Cool India
because the dealers were not ready.
Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question This question is from the case study "Solar Energy
Solar operated Products?
Correct Answer Saves electricity & Money

Your Answer Saves electricity & Money

Multiple Choice Single Answer


Question This question is from the case study "Saloni - Choc
the local schools was a :-
Correct Answer PR Activty

Your Answer Promotional Activity

Multiple Choice Multiple Answer


Question This question is from the case study "Wall Mart - L
Wall Mart faced in some markets?
Correct Answer Lack of Historical data , Inexperienced manpower

Your Answer Lack of Historical data , Inexperienced manpower

True/False
Question This question is from the case study "Ice-Kool" : S
important to any business.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question This question is from the case study "Paramount F
of four products suspended ?
Correct Answer They were uneconomical , Seasonal , Poor Product

Your Answer They were uneconomical , Seasonal , Poor Product

True/False
Question This question is from the case study "Vacuum Flas
art plant with a Japanese collaboration.
Correct Answer True

Your Answer True

Select The Blank


Question This question is from the case " Coca-Cola " : Anal
worst________ problem.
Correct Answer Public Relations

Your Answer Public Relations

Match The Following


Question Correct Answer

Marriott International International hospitality giant

Sukhi and Bhoopy Brand name "S&B"

Crunchy and Crispy Ltd. Processed food business

Pratima Ltd. WPDC-3 Waterproof Disposal


Camera

Select The Blank


Question This question is from the case study "Shri Krishnan
1994 Glow had under gone six ________.
Correct Answer Brand extensions

Your Answer Brand extensions


Select The Blank
Question This question is from the case study "Food Process
the worker was employed as sweeper & not _____
Correct Answer Wet sweeper

Your Answer Wet sweeper

Multiple Choice Single Answer


Question This question is from the case study "Indian Alumi
target Audience for Super Wrap?
Correct Answer Housewives

Your Answer Housewives

Multiple Choice Multiple Answer


Question This question is from the case study "Job Satisfact
continuing in the same job?
Correct Answer Frustration , Demoralisation

Your Answer Frustration , Demoralisation

Multiple Choice Multiple Answer


Question This question is from the case study "Marriott Inte
competitors of Marriott?
Correct Answer Holiday Inn , Ramada , Quality Inn

Your Answer Holiday Inn , Ramada , Quality Inn

Multiple Choice Single Answer


Question This question is from the case "Coca-Cola" : Coke's
Belgium because :-
Correct Answer They made more than 100 children ill

Your Answer They made more than 100 children ill

Select The Blank


Question This question is from the case study " Sukhi and B
engaged in ________sports equipments.
Correct Answer Manufacture and selling

Your Answer Manufacture and selling

Multiple Choice Multiple Answer


Question This question is from the case "Ethel Graff" : Why

Correct Answer Indian Experience matter in International market ,


environment
Your Answer Challenge of working in Unfamiliar environment , I
International market
Multiple Choice Single Answer
Question This question is from the case study "Blue Shield C
was planned in high sale period by Benson & Johns
Correct Answer Discount offer

Your Answer Discount offer

Multiple Choice Single Answer


Question This question is from the case study "Blue Shield C
Benson & Johnson?
Correct Answer Retailers could not sell the stocks

Your Answer Retailers could not sell the stocks

Multiple Choice Single Answer


Question This question is from the case study "Samadhan S
Udyog's Distribution channel contains :-
Correct Answer Own Chain of Shops

Your Answer Own Chain of Shops

Multiple Choice Single Answer


Question This question is from the case study "Lubri - Smoo
Life Cycle the product A-20 is?
Correct Answer Maturity

Your Answer Maturity

Multiple Choice Single Answer


Question This question is from the case study "Fast Page Co
resistance from :-
Correct Answer Family members

Your Answer Family members

Multiple Choice Single Answer


Question This question is from the case "General Motors Asi
these car manufacturers?
Correct Answer They can source the components cheap

Your Answer They can source the components cheap

Select The Blank


Question This question is from the case study "Mr. Ramrao P
the business is to be expanded it has to have a ma
Correct Answer Distribution Network

Your Answer Distribution Network


True/False
Question This question is from the case study "Mr. Rajiv Goy
products was shrinking.
Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question This question is from the case study "Fluid Control
Fluid Control Devices in Pumps in year 1968 was :
Correct Answer 0.33

Your Answer 0.33

Multiple Choice Single Answer


Question This question is from the case " Mr Dinesh Kapoor
planning to enter?
Correct Answer Gymnasium

Your Answer Gymnasium

Select The Blank


Question This question is from the case study "Organic Mark
Development" :The rapid increase in production of
complex challenges.
Correct Answer Organic Food

Your Answer Organic Food

Multiple Choice Multiple Answer


Question This question is from the case "Ethel Graff" : The c
of Europeans in India because :-
Correct Answer In India they cost only 25 % , Attrition is only 15 %

Your Answer In India they cost only 25 % , Attrition is only 15 %

Select The Blank


Question This question is from the case study "Thompson &
as Thompson & Thompson to encash the ________
Correct Answer Brand Equity

Your Answer Brand Equity

True/False
Question This question is from the case study "Atlas Marketi
direct marketing firm.
Correct Answer True
Your Answer True

True/False
Question This question is from the case study "Chocolates" :
towns at national level.
Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question This question is from the case study "A cooperative
get qualified people?
Correct Answer It was in rural area , Rural area did not have urban

Your Answer It was in rural area

Multiple Choice Single Answer


Question This question is from the case "Harish Patel" : Wha
electronics exports?
Correct Answer Seepz zone

Your Answer Seepz zone

Multiple Choice Single Answer


Question This question is from the case study "Auto fast" : I
looking to gain dominance?
Correct Answer Factory CNC machines

Your Answer Factory automation equipment

True/False
Question This question is from the case study "Hotel Black P
the business of Black Pearl is remarkably affected.
Correct Answer True

Your Answer True

Match The Following


Question Correct Answer

Chap-Pals is a brand name in Leather footware industry

Marketing Orientation Quality control technique-JIT


manufacturing system
Saloni - Chocolates Distributor of special cadies

Fit-Fit exerciser equipment Sold in urban localities to higher


middle class
Currently Samadhan Sakhali Operating through 4800 own reta
Udyog is stores
Select The Blank
Question This question is from the case study "Raja Consulta
consumer panel were to be used for predicting the
Correct Answer Population

Your Answer Population

Multiple Choice Single Answer


Question This question is from the case study "Banarasidas"
applied in satisfying customers?
Correct Answer Customisation

Your Answer Customisation

Multiple Choice Single Answer


Question This question is from the case "The Real Thing" : C
Branding by way of :-
Correct Answer Creative placement of its logo

Your Answer Attractive packaging

Multiple Choice Single Answer


Question This question is from the case study "Deepak Phar
Mr. Khanna introduced immediately after joining?
Correct Answer Checks with the orders

Your Answer Advance payment for the orders

Select The Blank


Question This question is from the case study "Mr. Ramrao P
dealers who were appointed as ________.
Correct Answer Distributors

Your Answer Distributors

Multiple Choice Multiple Answer


Question This question is from the case study "Blue Shield C
to popularise the offer by Benson & Johnson?
Correct Answer TV , News papers

Your Answer TV , News papers

Multiple Choice Multiple Answer


Question This question is from the case study "Paramount F
between Paramount & Pennsylvania?
Correct Answer Sales & Distribution , Marketing

Your Answer Sales & Distribution , Marketing


True/False
Question This question is from the case study "ABC Compan
1/3rd of population.
Correct Answer True

Your Answer True

Select The Blank


Question This question is from the case study "Anveshi - The
:Anveshi worked in villages which are ________
Correct Answer Economically vulnerable.

Your Answer Economically vulnerable.

Multiple Choice Multiple Answer


Question This question is from the case study "Air Cool India
decided in Mumbai :-
Correct Answer To see product Performance , Was done for 2 mon

Your Answer To see product Performance , Was done for 2 mon

LIST OF ATTEMPTED
QUESTIONS AND ANSWERS

True/False
Question This question is
from the case
study "Tushar
Laboratories"
:Mumbai market
was the smallest
in volumes.
Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question This question is
from the case
study
"Samadhan
Sakhali Udyog" :
Samadhan
Sakhali Udyog's
Distribution
channel contains
:-
Correct Answer Own Chain of
Shops
Your Answer Distributors
Multiple Choice Single Answer
Question This question is
from the case
study "Priya
Automobiles"
:What must have
affected the
performance of
Mr. Jain?
Correct Answer No incentives in
cash
Your Answer No trip as an
incentive

True/False
Question This question is
from the case
study "Sukhi and
Bhoopy" : Using
S & B brand
name for the
new products
produced in the
new sewing
machine is
called Brand
Extension.
Correct Answer True

Your Answer False

Multiple Choice Single Answer


Question This question is
from the case
study "Dream
Launch of Ford
Escort" : What
was 1300 petrol
version of the
Escort launched
against?
Correct Answer Maruti Esteem

Your Answer Honda City

Multiple Choice Multiple Answer


Question This question is
from the case
study "Job
Satisfaction" :
What was the
effect of Jayant
continuing in the
same job?

Correct Answer Frustration ,


Demoralisation
Your Answer Demoralisation ,
Job satisfaction

Multiple Choice Multiple Answer


Question This question is
from the case
"General Motors
Asia-Pacific" :
GM is called
very small player
in India
because :-
Correct Answer The plant
capacity is only
25000 cars , It
sold just over
8000 cars last
year
Your Answer It sold just over
8000 cars last
year , It makes
tiny cars

True/False
Question This question is
from the case
study
"Innovation &
Improvisation" :
3 M encouraged
everyone to
become product
champions.
Correct Answer True

Your Answer False

Multiple Choice Multiple Answer


Question This question is
from the case
study "A Poultry
Farm" : What
clauses were not
met from the
agreement?
Correct Answer Equipment not
delivered in 6
months , Said
transportation
was not used
Your Answer Said
transportation
was not used ,
Higher money
was charged

True/False
Question This question is
from the case
study "ABC
Company" : The
Indian middle
class is about
1/3rd of
population.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question This question is
from the case
study "Tushar
Laboratories" :
Tushar Lab's
focus markets
were :-
Correct Answer Orissa ,
Southern States
Your Answer Orissa ,
Southern States

Multiple Choice Single Answer


Question This question is
from the case
study "Chap-
pals" : Current
competition of
Chap-pal is :-
Correct Answer Leather shoose

Your Answer Sports shoes

Multiple Choice Multiple Answer


Question This question is
from the case
study "Tushar
Laboratories" :
What was
Tushar's
strength over
giant
competitor?
Correct Answer German
collaboration ,
No quality
complaints
Your Answer No quality
complaints ,
Better
distribution

Multiple Choice Single Answer


Question This question is
from the case
study "Price
Plus" : What is
the offer under
discussion in the
case?
Correct Answer Money back
offer by Akai
Your Answer Brand
associations

True/False
Question This question is
from the case "
General Motors
Asia-Pacific " :
Auto industry is
exceed to
undergo big
change.
Correct Answer True

Your Answer False

Multiple Choice Multiple Answer


Question This question is
from the case
study "Green
Belt" :Why do
farmers buy
chemical
fertilizers?
Correct Answer Subsidy ,
Increase in crop
yield , Bio
fertilizers are
slow
Your Answer Subsidy ,
Increase in crop
yield

Multiple Choice Single Answer


Question This question is
from the case
study "Fast Page
Communication"
: Pagers are
facing stiff
resistance
from :-
Correct Answer Family members

Your Answer Subordinates

Match The Following


Question Correct Your
Answer Answer
Brazil 50 % Coke 50 % Coke
share share
Chemical Increase in Face cleam
Fertilisers the yield
Cadbury Mindset of Increase in
Dairy Milk consumers the yield
Old Spice Shaving 70 % Coke
Cream share

Multiple Choice Single Answer


Question This question is
from the case
study "Solar
Energy" : What
is the Product
Benefit of a
Solar operated
Products?
Correct Answer Saves electricity
& Money
Your Answer Easy to operate

True/False
Question This question is
from the case
study "Shri
Krishnan
Ranganathan" :
Glow as a brand
had become
synonymous
with health care.
Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question This question is
from the case
study "Roshni
Lamp Makers
Ltd." : What are
the product
benefits of
electronic
ballast?
Correct Answer Reduces energy
consumption ,
Increases
efficiency ,
Increases tube
life
Your Answer Increases
efficiency ,
Increases tube
life

Select The Blank


Question This question is
from the case
"Think Global &
Act ________
Advertisement
Co." : The head
line of the
advertising
campaign is
Think Globule &
act Local.
Correct Answer Local

Your Answer Tactical

Multiple Choice Single Answer


Question This question is
from the case
study "Excel
Typewriters"
:What is the
need of the
customer?
Correct Answer Typewriter with
many letter-
styles & fonts
Your Answer Computer

Multiple Choice Single Answer


Question This question is
from the case
study "Blue
Shield
Company" :
What type of
promotion was
planned in high
sale period by
Benson &
Johnson?
Correct Answer Discount offer

Your Answer Trade discount

Select The Blank


Question This question is
from the case
study
"Challenger
Sports" : The
company
command
________ % of
the market-
share.
Correct Answer 60

Your Answer 50

Match The Following


Question Correct Your
Answer Answer
Anveshi Help Help
weaker weaker
sections sections
HLL Vim Vim
cleaning cleaning
Absenteeism Festivals No Urban
in Oct - Dec facilities
Milk Union No Urban No rural
facilities facilities

Multiple Choice Single Answer


Question This question is
from the case
study "Second
Generation
System" : What
was the rapid
change in the
home computer
market?
Correct Answer Life reduced
from 5 years to 2
years
Your Answer Life reduced
from 5 years to 2
years

Select The Blank


Question This question is
from the case
study "Rajesh
Joshi" : Rajesh
encouraged
________
climate in his
section.
Correct Answer Open

Your Answer Open

Multiple Choice Single Answer


Question This question is
from the case
study "Tushar
Laboratories" :
Tushar Lab
could sell the
product a lot in
Mumbai
because :-
Correct Answer Giant's product
was out of
stocks for 2
months
Your Answer Giant's product
was out of
stocks for 2
months

Multiple Choice Multiple Answer


Question This question is
from the case
study "Mr. Harish
Panjwani" :Mr.
Harish had
steady
customers
because of :-
Correct Answer His Sober
Temperament ,
Reliable
dealings ,
Amiable nature
Your Answer Reliable
dealings ,
Amiable nature
Multiple Choice Single Answer
Question This question is
from the case
study "Lubri -
Smooth Ltd." : At
what stage of
Product Life
Cycle the
product A-20 is?
Correct Answer Maturity

Your Answer Maturity

Select The Blank


Question This question is
from the case
study "Elevator
Grant" :
________ for
elevators was
considered as a
prerequisite prior
to entry.
Correct Answer Market
Research
Your Answer Distribution
study

Select The Blank


Question This question is
from the case
study "Organic
Marketing
Initiatives and
Rural
Development"
:The rapid
increase in
production of
________ is
creating new
and complex
challenges.
Correct Answer Organic Food

Your Answer Organic Food

Select The Blank


Question This question is
from the case
study "Breweries
Products Ltd." :
As per
company’s policy
the probation
was for
________
months.
Correct Answer Six

Your Answer Six

True/False
Question This question is
from the case
study "AR
Sons" :AR Sons
has now
reached a
heights of big
corporates.
Correct Answer True

Your Answer False

Multiple Choice Single Answer


Question This question is
from the case
study "Instant
Electrics" : The
market potential
was identified for
:-
Correct Answer Diesel
Generators
Your Answer Petrol
Generators

Select The Blank


Question This question is
from the case
study "Saif
Runs" :The
market can
expand if the
price is
________.
Correct Answer Competitive

Your Answer Moderate

Select The Blank


Question This question is
from the case
study "ABC A
Major Beverages
Company" : The
per capita
consumption of
soft drinks in
India is
________.
Correct Answer 3 bottles

Your Answer 3 bottles

Multiple Choice Single Answer


Question This question is
from the case
study "Indian
Aluminium
Company" :
What was the
target Audience
for Super Wrap?
Correct Answer Housewives

Your Answer Office Goers

Multiple Choice Multiple Answer


Question This question is
from the case
study "Rajesh
Joshi" : How did
Rajesh's style
helped him?
Correct Answer Utilised
everyone's
abilities , Utilised
everyone's
status
Your Answer Utilised
everyone's
status , Get
maximum profits
, Get better
productivity

Multiple Choice Single Answer


Question This question is
from the case
study "Dye-Gen"
: What is the
marketing
manager worried
about?
Correct Answer Human market
reaction
Your Answer Buffalos having
skin infection
True/False
Question This question is
from the case
study "ABC
Company" :
There were no
price wars in the
market.
Correct Answer False

Your Answer True

True/False
Question This question is
from the case
study "Aqua-
Nova" :"Aqua-
Nova" is a new
brand of mineral
water selling
very well in the
institutional
markets.
Correct Answer True

Your Answer False

Multiple Choice Single Answer


Question This question is
from the case
study "Ashoka
Sports Ltd."
:What is JIT
policy?
Correct Answer Just in time

Your Answer Just in tally

Select The Blank


Question This question is
from the case
study "Raja
Consultants Ltd."
: Mr Virani got
Raja Consultant
think about
________.
Correct Answer Setting
Consumer panel
Your Answer Setting
Consumer panel

Multiple Choice Multiple Answer


Question This question is
from the case
study "Tabeffer
India" : What are
the product
advantages of
Lorino?
Correct Answer No
inconvenience of
mixing , No
disposing off the
package
Your Answer No disposing off
the package ,
Very economical

Multiple Choice Multiple Answer


Question This question is
from the case
study "Ashoka
Sports Ltd."
:What are the
expectations of
Ashoka from the
retailers?
Correct Answer Premium service
, Quality display
Your Answer Large
quantities ,
Premium service
, Quality display

LIST OF ATTEMPTED QUESTIONS AND


ANSWERS

Match The Following


Question Correct Answer Your Answer

Fargo Foods 12.5 % growth Grapes

Nasik Soil Grapes Mangos

HLL Van Coverage Milk sourcing

Milk Union Milk sourcing Van Coverage

Select The Blank


Question This question is from the case "
The Real Thing " : Esteemed
Brain Tonic & Intellectual
Beverage was the ________ of
the brand.
Correct Answer Positioning
Your Answer Ad line

Multiple Choice Single Answer


Question This question is from the case
study "Mr. Nitin Chandra" :
Product Benefit of Silver plated
Bronze products is :-
Correct Answer They are within reach of middle
class
Your Answer They are very white

Multiple Choice Multiple Answer


Question This question is from the case
study "Huge Electronics" :Who
were the customers of the
company?
Correct Answer Government customers , Military
customers
Your Answer Government customers , Military
customers

True/False
Question This question is from the case
study "Surabhi Drugs" : The
policy adopted by Panchal was
very good for the company.
Correct Answer False

Your Answer True

Select The Blank


Question This question is from the case
study "Raja Consultants Ltd." :
The characteristics of the
consumer panel were to be
used for predicting the
behavious of the ________.
Correct Answer Population

Your Answer Segment

Multiple Choice Multiple Answer


Question This question is from the case
study "Sugandha Mouth
Freshners" : What are two fears
of the company?
Correct Answer Khushboo sales will reduce ,
Sugandha is perceived as
tobacco product
Your Answer Khushboo sales will reduce ,
Salesmen will leave the jobs
Multiple Choice Single Answer
Question This question is from the case
study "Suchitra Vision Ltd." :
How will increasing the service
engineer affect company's
costs?
Correct Answer Increase the service cost by 25
%
Your Answer Increase the service cost by 50
%

Multiple Choice Multiple Answer


Question This question is from the case
study "Huge Electronics" :Who
influenced the decision of
manufacturing in-house or
offloading?
Correct Answer manufacturing project manager ,
Manufacturing functional
manager , Engineering project
manager
Your Answer manufacturing project manager ,
Manufacturing functional
manager

Multiple Choice Multiple Answer


Question This question is from the case
"General Motors Asia-Pacific" :
With the global alliance The
three car manufacturers in India
can :-
Correct Answer Share each other's products ,
Commonly buy components ,
Do cross branding
Your Answer Share each other's products ,
Commonly buy components

Multiple Choice Multiple Answer


Question This question is from the case
study "Raja Consultants Ltd." :
The minor questions faced
about the consumer pannel
was :-
Correct Answer Who will buy , What fees to be
charged
Your Answer Who will buy , What fees to be
charged

Select The Blank


Question This question is from the case
study "Thompson &
Thompson" : The name was
decided as Thompson &
Thompson to encash the
________.

Correct Answer Brand Equity

Your Answer Brand awareness

Multiple Choice Single Answer


Question This question is from the case
study "Channels of
Distribution" :How was test
marketing done by Joshi &
Deshpande?
Correct Answer Giving proto type in a service
station
Your Answer Giving proto type in a service
station

Multiple Choice Multiple Answer


Question This question is from the case
study "Blue Shield Company"
:What offer is run by Blue
Shield?
Correct Answer Scheme for retailers , Scheme
for Consumers
Your Answer Scheme for retailers , Scheme
for Consumers

Multiple Choice Single Answer


Question This question is from the case
study "The Kellogg Company" :
What did Kellogg's majority
international sales came from?
Correct Answer Cereals

Your Answer Cereals

Multiple Choice Single Answer


Question This question is from the case
"Coca-Cola" : Coke was
considered as unethical
because :-
Correct Answer They did not disclose the
information they had
Your Answer They did not disclose the
information they had

Select The Blank


Question This question is from the case
study "Thompson &
Thompson" : Thomson &
Thompson enjoyed very high
level of ________.
Correct Answer Brand Awareness
Your Answer Dissatisfaction

Multiple Choice Single Answer


Question This question is from the case
"General Motors Asia-Pacific" :
What is Maruti's benefit to these
car manufacturers?
Correct Answer They can source the
components cheap
Your Answer They can source the
components cheap

Multiple Choice Multiple Answer


Question This question is from the case
study "Mr. Rajiv Goyal" : What
was the responsibilities of
Product Manager?
Correct Answer Sales , Profits

Your Answer Sales , Profits

Multiple Choice Single Answer


Question This question is from the case
study "Deepak
Pharmaceuticals" : Why did Mr.
Khanna slashed Ad budget?
Correct Answer Supply shorter than demand

Your Answer Supply shorter than demand

True/False
Question This question is from the case
study "Alcophin" : Pharma
companies can not advertise
their products.
Correct Answer True

Your Answer True

True/False
Question This question is from the case
study "Tushar Laboratories"
:The Indian doctors were not
using the life saving product due
to high price.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is from the case
study "Tristar" : What action of
competition started affecting the
sales of Tristar Acs?
Correct Answer Increasing the credit period

Your Answer Lowering the MRP

Multiple Choice Multiple Answer


Question This question is from the case
study "A cooperative milk union"
:Why couldn't the dairy get
qualified people?
Correct Answer It was in rural area , Rural area
did not have urban facilities
Your Answer It was in rural area , Rural area
did not have urban facilities

Select The Blank


Question This question is from the case "
Seven Species" : ________
groups were not happy with the
judgement.
Correct Answer Environmental

Your Answer Environmental

Multiple Choice Multiple Answer


Question This question is from the case
study "Deepak
Pharmaceuticals" : What was
the effect of slashed
advertising?
Correct Answer Profits increased , Reserves
increased
Your Answer Sales dropped , Profits
increased

True/False
Question This question is from the case
study "Fargo foods" :Fargo
spent large moneys on capital
equipments to increase
productivity.
Correct Answer True

Your Answer True

Select The Blank


Question This question is from the case "
Ethel Graff " : European BPO
market is ________.
Correct Answer $ 65 billion

Your Answer $ 65 million

Select The Blank


Question This question is from the case
study "U.P. Mini Computers" :
UP Mini Computers & Zenith
Mini Computers entered in to a
________.
Correct Answer Technical Collaboration

Your Answer Financial agreement

True/False
Question This question is from the case
study "Food Processing
Industry" :Management felt that
the hygiene is not important in
food processing industry.
Correct Answer False

Your Answer False

True/False
Question This question is from the case
study "Huge Electronics" :Due to
matrix structure the functional &
project managers coexisted.
Correct Answer True

Your Answer False

Match The Following


Question Correct Answer Your Answer

Chap-Pals is a Leather Leather bags


brand name in footware industry
industry
Marketing Quality control Leather footware
Orientation technique-JIT industry
manufacturing
system
Saloni - Distributor of Operating
Chocolates special cadies through 4800
own retail stores
Fit-Fit exerciser Sold in urban Sold in urban
equipment localities to localities to
higher middle higher middle
class class
Currently Operating Quality control
Samadhan through 4800 technique-JIT
Sakhali Udyog own retail manufacturing
is stores system

Select The Blank


Question This question is from the case
study " Mr. Anand" : Sales
Manager of Abha ________ was
thinking about the number of
Diaries to be printed for 2004.
Correct Answer Diaries

Your Answer Calendars

True/False
Question This question is from the case
study "Air Cool India Ltd." : The
launch got delayed because the
dealers were not ready.
Correct Answer False

Your Answer False

True/False
Question This question is from the case
study "Mr Dinesh Kapoor" : Mr.
Kapoor was not really
concerned about the returns that
he can expect.
Correct Answer False

Your Answer True

True/False
Question This question is from the case
study "Raja Consultants Ltd." :
The models in India had only
quantitative data and no
qualitative models.
Correct Answer True

Your Answer False

Select The Blank


Question This question is from the case
study "Air India" : Air India is
constantly looking for ________.
Correct Answer Newer ways to serve
passengers
Your Answer New aircrafts

Multiple Choice Single Answer


Question This question is from the case
study "Fargo foods" : What was
the main reason for getting
12.5% growth every year by
Fargo Foods?
Correct Answer Low overhead rates in Foreign
Countries
Your Answer High market growth

Multiple Choice Single Answer


Question This question is from the case
"Harish Patel" : Whose Brand
will be sold under both the
options?
Correct Answer Naresh's Brand

Your Answer Harish's Brand

Multiple Choice Multiple Answer


Question This question is from the case
study "Air Cool India Ltd." : The
test marketing was decided in
Mumbai :-
Correct Answer To see product Performance ,
Was done for 2 months
Your Answer To see product Performance ,
Was done for 2 months

Multiple Choice Single Answer


Question This question is from the case
study "Ashoka Sports Ltd." :
Why did Ashoka not permit the
slash of price?
Correct Answer Tamper the quality image

Your Answer Tamper the quality image

True/False
Question This question is from the case
study "Hotel Black Pearl" :Since
the opening of 'Saphire' the
business of Black Pearl is
remarkably affected.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question This question is from the case
study "Scripto" : Who are the
competitors of Scripto?
Correct Answer Bic , Paper Mate

Your Answer Bic , Paper Mate

Multiple Choice Single Answer


Question This question is from the case
study "Konkan Trading
Company" : What was the
request of Trade Union of
Konkan Trading Company?
Correct Answer Promote the worker who is good
in other sports
Your Answer Promote the officer only by 3
grades

Multiple Choice Multiple Answer


Question This question is from the case
study "Delana Hosiery Works" :
What was the overall effect of
owner's attitude on business?
Correct Answer Productivity declined , Profits
declined
Your Answer Profits declined , Profits
increased

Select The Blank


Question This question is from the case
study "The Indo-Foreign Bank" :
The Indo Foreign Bank is a
________.
Correct Answer Retail outlets

Your Answer Retail outlets

Select The Blank


Question This question is from the case
study "The Kellogg Company"
:To increase sales in Brazin the
marketing director had to create
a ________ breakfast habit.
Correct Answer Nutritious

Your Answer Rural

LIST OF ATTEMPTED QUESTIONS AND


ANSWERS

Multiple Choice Multiple Answer


Question This question is from the case
study "Chocolates" :Kids like
what type of chocolates?
Correct Answer Milk Chocolate , Chocolate
enrobed Goodey bars
Your Answer Milk Chocolate , Chocolate
enrobed Goodey bars

Multiple Choice Single Answer


Question This question is from the case
study "Priya Automobiles" : Why
did model Priya still continue to
sell?
Correct Answer Was the cheapest model

Your Answer Was the cheapest model

Multiple Choice Single Answer


Question This question is from the case
study "Suchitra Vision Ltd." :
How will increasing the service
engineer affect company's
costs?
Correct Answer Increase the service cost by 25
%
Your Answer Increase the service cost by 25
%

Multiple Choice Single Answer


Question This question is from the case
"The Real Thing" : Coca Cola
pursued aggressive Global
Branding by way of :-
Correct Answer Creative placement of its logo

Your Answer Creative placement of its logo

True/False
Question This question is from the case
study "AR Sons" :AR Sons has
now reached a heights of big
corporates.
Correct Answer True

Your Answer True

True/False
Question This question is from the case
study "Ajanta Biscuits" : Ajanta
Biscuit is planning to enter
Cream biscuit segment.
Correct Answer False

Your Answer False


Multiple Choice Multiple Answer
Question This question is from the case
study "Sugandha Mouth
Freshners" : What are two fears
of the company?
Correct Answer Khushboo sales will reduce ,
Sugandha is perceived as
tobacco product
Your Answer Khushboo sales will reduce ,
Sugandha is perceived as
tobacco product

True/False
Question This question is from the case
study "Ice-Kool" : Studying
consumer behavior is important
to any business.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is from the case
study " Raja Consultants Ltd." :
Vitas foods was in what
category?
Correct Answer Ready to Cook

Your Answer Ready to Cook

Multiple Choice Multiple Answer


Question This question is from the case
study "Surabhi Drugs" :Why
was Panchal replacing Medical
Reps with Health Workers?
Correct Answer Less cost , Improved reach

Your Answer Less cost , Improved reach

Multiple Choice Single Answer


Question This question is from the case
study "Saif Runs" : What has
led to cost reduction?
Correct Answer Subsidies on medicine & feeds

Your Answer Subsidies on medicine & feeds

Select The Blank


Question This question is from the case
study "ABC A Major Beverages
Company" : The arrangement
between ABC & CCA is
________.

Correct Answer CCA will market ABC brands


with their own
Your Answer CCA will market ABC brands
with their own

Select The Blank


Question This question is from the case
study "The Indo-Foreign Bank" :
The Indo Foreign Bank is a
________.
Correct Answer Retail outlets

Your Answer Mall

True/False
Question This question is from the case
study "Kleam" : Retailers
wanted to display two brands of
toothpaste.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is from the case
study "Lubri - Smooth Ltd." : As
a promotional strategy the
owner believes in :-
Correct Answer Sampling

Your Answer Sampling

Multiple Choice Multiple Answer


Question This question is from the case
study "Astroid Computer
Corporation" : What was the
part of the distributor network of
the company?
Correct Answer Own retail outlets , Franchisee

Your Answer Own retail outlets , Franchisee

Select The Blank


Question This question is from the case
study "Roshni Lamp Makers
Ltd." : RLML wants to evaluate
________ for electronic ballast.
Correct Answer New product opportunities
Your Answer New product opportunities

Select The Blank


Question This question is from the case "
The Real Thing " : Today Coca
Cola is sold in ________
countries.
Correct Answer 200

Your Answer 200

Multiple Choice Multiple Answer


Question This question is from the case
study "Second Generation
System" : What are the product
benefits of second generation
computers?
Correct Answer 4 to 16 times more storage ,
Could be used as word
processors , Could operate
sophisticated programs
Your Answer 4 to 16 times more storage ,
Could be used as word
processors , Could operate
sophisticated programs

Select The Blank


Question This question is from the case
study "Huge Electronics" :Due
to rapid ________ the company
organisation chart was
constantly changing.
Correct Answer Growth

Your Answer Growth

True/False
Question This question is from the case
study "Tushar Laboratories"
:Mumbai market was the
smallest in volumes.
Correct Answer False

Your Answer False

True/False
Question This question is from the case
study "Business Equipments
Ltd." :The dealer felt that
Business Equipments will not
loose the business.
Correct Answer False

Your Answer False

Select The Blank


Question This question is from the case
study "Food Processing
Industry" : According to union,
the worker was employed as
sweeper & not ________.
Correct Answer Wet sweeper

Your Answer Wet sweeper

Multiple Choice Multiple Answer


Question This question is from the case
study "Huge Electronics" :Who
were the customers of the
company?
Correct Answer Government customers ,
Military customers
Your Answer Government customers ,
Military customers

Select The Blank


Question This question is from the case
study "Ray Ltd." : The
________ was to be improved
to protect chocolate from
melting.
Correct Answer Packaging

Your Answer Packaging

True/False
Question This question is from the case
study "India Car Company" :
The chairman felt that one can
not depend on customers for
new product ideas.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is from the case
study "Priya Automobiles" :What
did the financial scheme offered
to customers?
Correct Answer Easy loans
Your Answer Easy loans

Multiple Choice Multiple Answer


Question This question is from the case
study "Mr. Rajiv Goyal" : What
was the responsibilities of
Product Manager?
Correct Answer Sales , Profits

Your Answer Sales , Profits

Multiple Choice Multiple Answer


Question This question is from the case
"The Real Thing" : Coke used
think Global act Local policy by
way of :-
Correct Answer Pricing the product differently in
Different countries , Locally
manufacturing product ,
Creating country/ region specific
advertising
Your Answer Locally manufacturing product ,
Creating country/ region specific
advertising , Pricing the product
differently in Different countries

Select The Blank


Question This question is from the case
study "Saif Runs" :The market
can expand if the price is
________.
Correct Answer Competitive

Your Answer Competitive

Multiple Choice Multiple Answer


Question This question is from the case
study "Reach India Ltd." : What
different product segments is
Reach India Ltd. Operating in?
Correct Answer Telecom Service Provider ,
Handsets
Your Answer Telecom Service Provider ,
Handsets

Multiple Choice Single Answer


Question This question is from the case
study "Old Spice" :Which brand
is advertised by Shulton?
Correct Answer The mother brand

Your Answer The mother brand


Select The Blank
Question This question is from the case "
The Real Thing " : The name
Coca Cola was registered as
________.
Correct Answer Trade mark

Your Answer Trade mark

Select The Blank


Question This question is from the case
study "Thompson &
Thompson" : Thomson &
Thompson enjoyed very high
level of ________.
Correct Answer Brand Awareness

Your Answer Brand Awareness

Multiple Choice Multiple Answer


Question This question is from the case
"General Motors Asia-Pacific" :
GM is called very small player
in India because :-
Correct Answer The plant capacity is only 25000
cars , It sold just over 8000 cars
last year
Your Answer The plant capacity is only 25000
cars , It sold just over 8000 cars
last year

Select The Blank


Question This question is from the case
study "Suc Seed Plantation"
:M/S Suc Seed are innovator -
manufacturers & not too expert
in ________ technique.
Correct Answer Marketing

Your Answer Marketing

Multiple Choice Single Answer


Question This question is from the case
study "Marketing Orientation" :
The company Quality Services
Ltd. Is judging it self by :-
Correct Answer Quality

Your Answer Quality

True/False
Question This question is from the case
study "Green Belt" :Farmers do
not know hazards of chemical
fertilizers.
Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question This question is from the case
study "Suchitra Vision Ltd." :
What did the company prided
in?
Correct Answer Prompt after sales service

Your Answer Prompt after sales service

True/False
Question This question is from the case
study "Shri Krishnan
Ranganathan" : Glow as a
brand had become synonymous
with health care.
Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question This question is from the case
study "Green Belt" :Why do
farmers buy chemical
fertilizers?
Correct Answer Subsidy , Increase in crop
yield , Bio fertilizers are slow
Your Answer Subsidy , Increase in crop
yield , Bio fertilizers are slow

Match The Following


Question Correct Answer Your Answer

Divya Bhaskar The third The third


Gujarati daily Gujarati daily
newspaper to newspaper to be
be launched launched
This question is To create To create
from the case awareness for awareness for
study "The Divya Bhaskar Divya Bhaskar &
Marketing of & establish establish brand
Divya brand image image
Bhaskar" : Pre
launch activites
& Strategies
Key fingings of Their Their newspaper
survey newspaper is is average in all
Post survey Order bookings Order bookings
phase crossed a crossed a record
record mark of mark of 2 lac.
2 lac.

Multiple Choice Single Answer


Question This question is from the case
study "Channels of
Distribution" :How was test
marketing done by Joshi &
Deshpande?
Correct Answer Giving proto type in a service
station
Your Answer Giving proto type in a service
station

Match The Following


Question Correct Answer Your Answer

Roshni Lamps New Product New Product


Opportunities Opportunities
Laxmi Mills Refined Oil Refined Oil

Mr. Dinesh Financial Financial


Kapoor Investment Investment
Raja Setting Setting
Consultants Consumer Consumer Panel
Panel

Multiple Choice Single Answer


Question This question is from the case
"Think Global & Act Local
Advertisement Co." : Which
product did the consultant
asked the manufacturer to
concentrate on?
Correct Answer Tooth paste

Your Answer Tooth paste

Multiple Choice Multiple Answer


Question This question is from the case
study "Wall Mart - Logistic
Leader" : What was Wall Mart
offering when it started?
Correct Answer High Quality Products & Service
, Low Prices
Your Answer High Quality Products & Service
, Low Prices

True/False
Question This question is from the case
study "Roshni Lamp Makers
Ltd." : The potential threat for
the tube is compact fluorescent
light.
Correct Answer True

Your Answer True

LIST OF ATTEMPTED
QUESTIONS AND ANSWERS

True/False
Question This question is
from the case
study "Food
Processing
Industry"
:Management felt
that the hygiene
is not important
in food
processing
industry.
Correct Answer False

Your Answer False

True/False
Question This question is
from the case
study "Huge
Electronics" :Due
to matrix
structure the
functional &
project managers
coexisted.
Correct Answer True

Your Answer True

Select The Blank


Question This question is
from the case
study "The
Kellogg
Company" :To
increase sales in
Brazin the
marketing
director had to
create a
________
breakfast habit.
Correct Answer Nutritious

Your Answer Nutritious

Select The Blank


Question This question is
from the case
study "The Cold
Ice-Cream
Company" : The
marketing team
felt that the use
of coupon will
result in greater
________.
Correct Answer Brand
Awareness
Your Answer Brand
Awareness

Select The Blank


Question This question is
from the case
study " Mr.
Anand" : Sales
Manager of Abha
________ was
thinking about
the number of
Diaries to be
printed for 2004.
Correct Answer Diaries

Your Answer Diaries

Multiple Choice Single Answer


Question This question is
from the case
study "Dream
Launch of Ford
Escort" : What
was the
percieved
difference
between petrol &
diesel version of
Escort?
Correct Answer Petrol is
underpowered
than diesel
Your Answer Petrol is
underpowered
than diesel
Select The Blank
Question This question is
from the case
study "Bags &
Baggage's Ltd." :
Bags & Baggage
Ltd. Always
preferred to give
discounts to
________.
Correct Answer Consumer

Your Answer Consumer

Select The Blank


Question This question is
from the case "
The Real Thing
" : Esteemed
Brain Tonic &
Intellectual
Beverage was
the ________ of
the brand.
Correct Answer Positioning

Your Answer Positioning

Select The Blank


Question This question is
from the case
study "The
Foods Ltd" : The
motivational
research stud
was done to
understand
consumer
attitude towards
________.
Correct Answer Breakfast
Cereals
Your Answer Breakfast
Cereals

Select The Blank


Question This question is
from the case
study "Mr. Anna
Patil" : Mr Anna
Patil's farm was
________.
Correct Answer Canal irrigation
Your Answer Canal irrigation

Multiple Choice Single Answer


Question This question is
from the case
study "Watts &
Volts Ltd." : Why
did chairaman
appoint a
marketing
manager?
Correct Answer Too many
responsibilities in
Regional
manager
Your Answer Too many
responsibilities in
Regional
manager

Multiple Choice Multiple Answer


Question This question is
from the case
study "Tushar
Laboratories" :
The Indian
doctors were not
using the life
saving product
due to :-
Correct Answer Fear for fatal
reactions , High
Price
Your Answer High Price , Fear
for fatal reactions

True/False
Question This question is
from the case
study "Mr Dinesh
Kapoor" : Mr.
Kapoor was not
really concerned
about the returns
that he can
expect.
Correct Answer False

Your Answer False

Select The Blank


Question This question is
from the case "
Coca-Cola " :
Analysts felt that
Belgian recall
was the
worst________
problem.
Correct Answer Public Relations

Your Answer Public Relations

True/False
Question This question is
from the case
study "ABC
Company" : The
Indian middle
class is about
1/3rd of
population.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is
from the case
study "An
American World
Wide
Corporation" :
Who are the
main staff of the
office?
Correct Answer Chinese

Your Answer Chinese

Multiple Choice Multiple Answer


Question This question is
from the case
"General Motors
Asia-Pacific" :
With the global
alliance The
three car
manufacturers in
India can :-
Correct Answer Share each
other's products ,
Commonly buy
components , Do
cross branding
Your Answer Share each
other's products ,
Commonly buy
components , Do
cross branding

Multiple Choice Multiple Answer


Question This question is
from the case
study "Blue
Shield Company"
:What offer is run
by Blue Shield?
Correct Answer Scheme for
retailers ,
Scheme for
Consumers
Your Answer Scheme for
retailers ,
Scheme for
Consumers

True/False
Question This question is
from the case
study "Usha
Steels" : Mr. rao
faced a lot of
labor turn over
problem initially.
Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question This question is
from the case
study "Wall Mart
- Logistic
Leader" : What
problems did
Wall Mart faced
in some
markets?
Correct Answer Lack of Historical
data ,
Inexperienced
manpower
Your Answer Lack of Historical
data ,
Inexperienced
manpower

Match The Following


Question Correct Your
Fargo 12.5 % 12.5 %
Foods growth growth
Nasik Soil Grapes Grapes

HLL Van Van


Coverage Coverage
Milk Union Milk Milk
sourcing sourcing

Multiple Choice Single Answer


Question This question is
from the case
study "Tristar"
:What would
collapse the
distribution
system of
Tristar?
Correct Answer Inter depot stock
movement
Your Answer Inter depot stock
movement

True/False
Question This question is
from the case
study "Ray Ltd." :
The marketing
director wanted
Ray Ltd. to
diversify in
Biscuits.
Correct Answer False

Your Answer False

Select The Blank


Question This question is
from the case
study "Raja
Consultants Ltd."
: The
characteristics of
the consumer
panel were to be
used for
predicting the
behavious of the
________.
Correct Answer Population

Your Answer Population


Multiple Choice Single Answer
Question This question is
from the case
study "Tabeffer
India" : What
product was
developed under
Brand Name
Lorino?
Correct Answer Tablet based Soft
Drink
Your Answer Tablet based Soft
Drink

Multiple Choice Single Answer


Question This question is
from the case
study "Deepak
Pharmaceuticals
" : What
regulation did Mr.
Khanna
introduced
immediately after
joining?
Correct Answer Checks with the
orders
Your Answer Checks with the
orders

Multiple Choice Single Answer


Question This question is
from the case
study "Ashoka
Sports Ltd."
:What is JIT
policy?
Correct Answer Just in time

Your Answer Just in time

True/False
Question This question is
from the case
study "ABC
Company" :
There were no
price wars in the
market.
Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question This question is
from the case
study "A
cooperative milk
union" :Why
couldn't the dairy
get qualified
people?
Correct Answer It was in rural
area , Rural area
did not have
urban facilities
Your Answer It was in rural
area , Rural area
did not have
urban facilities

Multiple Choice Multiple Answer


Question This question is
from the case
study "Diva" :
What is the
speciality of Diva
card?
Correct Answer Meaningful
messages ,
Regional
language
Your Answer Meaningful
messages ,
Regional
language

True/False
Question This question is
from the case "
General Motors
Asia-Pacific " :
Auto industry is
exceed to
undergo big
change.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question This question is
from the case
study "Smart
Wash Ltd." :
What were the
features of
washing
machine?

Correct Answer Portability ,


Energy efficiency
Your Answer Portability ,
Energy efficiency

Select The Blank


Question This question is
from the case
study "Delana
Hosiery
Works" :The
owner of the
company
believed in
________
human relations.
Correct Answer Informal

Your Answer Informal

Match The Following


Question Correct Your
Answer Answer
Air India Telephone Telephone
on Board on Board
Ray Packaging Packaging
Ltd. Improvements Improvements
Eevator Market Market
Grant Research Research
The Foods Break Fast Break Fast
Ltd Serials Serials

Multiple Choice Single Answer


Question This question is
from the case
study " Bharat
Research
Development
Corporation " :
What was the
information given
by BRDC
Bulletin?
Correct Answer List of Different
Processes
Your Answer List of Different
Processes

Select The Blank


Question This question is
from the case
study "Priya
Automobiles" :
The financial
scheme was
beneficial for
________ by
employees in
different
organisations.
Correct Answer Group booking

Your Answer Group booking

Multiple Choice Multiple Answer


Question This question is
from the case
study "Huge
Electronics"
:Who influenced
the decision of
manufacturing in-
house or
offloading?
Correct Answer manufacturing
project
manager ,
Manufacturing
functional
manager ,
Engineering
project manager
Your Answer manufacturing
project
manager ,
Manufacturing
functional
manager ,
Engineering
functional
manager

Multiple Choice Multiple Answer


Question This question is
from the case
study "Ashoka
Sports Ltd."
:What are the
expectations of
Ashoka from the
retailers?
Correct Answer Premium
service , Quality
display
Your Answer Premium
service , Quality
display
Multiple Choice Single Answer
Question This question is
from the case
study
"Paramount
Fertilisers" :What
decision of
Pennsylvania
was disturbing
for Paramount?
Correct Answer To appoint
another
distributor
Your Answer To appoint
another
distributor

True/False
Question This question is
from the case
study "Raja
Consultants Ltd."
: The models in
India had only
quantitative data
and no
qualitative
models.
Correct Answer True

Your Answer False

Multiple Choice Multiple Answer


Question This question is
from the case
study "Channels
of Distribution" :
What were the
two product
qualities of Joshi
& Deshpande's
product over
competition?
Correct Answer Superior quality ,
Lower price
Your Answer Superior quality ,
Lower price

Multiple Choice Single Answer


Question This question is
from the case
study "Priya
Automobiles"
:Why did the
company started
loosing the
market?
Correct Answer New Fuel
efficient bike
introduced
Your Answer New Fuel
efficient bike
introduced

Multiple Choice Single Answer


Question This question is
from the case "
Laxmi Mills " :
What was the
product benefit of
refined oil?
Correct Answer Very Pure

Your Answer Very Pure

Multiple Choice Multiple Answer


Question This question is
from the case
study "Kamlesh
& Laltu" : What is
Ajay's
suggestion to
Kamlesh & Laltu
to expand the
business?
Correct Answer Target
marketing ,
Product
Differentiation
Your Answer Advertising ,
Product
Differentiation

Multiple Choice Multiple Answer


Question This question is
from the case
study "ABC
Company" :
Which categories
did the company
entered lately?
Correct Answer Refrigerators ,
Air Conditioners
Your Answer Refrigerators ,
Air Conditioners

Multiple Choice Single Answer


Question This question is
from the case
"Harish Patel" :
What is the
advantage of
Kandla Port in
electronics
exports?
Correct Answer Seepz zone

Your Answer Seepz zone

True/False
Question This question is
from the case
study "Vacuum
Flasks" : The
company has
state of the art
plant with a
Japanese
collaboration.
Correct Answer True

Your Answer True

CMM assgn 01: Shagun


Select The Blank
Question This question is from the case study "U.P. Mini Com
Mini Computers entered in to a ________.
Correct Technical Collaboration
Answer
Your Answer Technical Collaboration

Select The Blank


Question This question is from the case study "Raja Consultan
Consultant think about ________.
Correct Setting Consumer panel
Answer
Your Answer Setting Consumer panel

Multiple Choice Multiple Answer


Question This question is from the case study "Channels of Di
product qualities of Joshi & Deshpande's product ove
Correct Superior quality , Lower price
Answer
Your Answer Superior quality , Lower price

Multiple Choice Multiple Answer


Question This question is from the case study "Delana Hosiery
effect of owner's attitude on business?
Correct Productivity declined , Profits declined
Answer
Your Answer Productivity declined , Profits declined

True/False
Question This question is from the case study "Food Processin
the hygiene is not important in food processing indu
Correct False
Answer
Your Answer False

Multiple Choice Single Answer


Question This question is from the case study "Ashoka Sports
the slash of price?
Correct Tamper the quality image
Answer
Your Answer Tamper the quality image

Match The Following


Question Correct Answer

Chap-Pals is a brand name in Leather footware industry

Marketing Orientation Quality control technique-JIT


manufacturing system
Saloni - Chocolates Distributor of special cadies

Fit-Fit exerciser equipment Sold in urban localities to higher


middle class
Currently Samadhan Sakhali Operating through 4800 own reta
Udyog is stores

Select The Blank


Question This question is from the case study "The Kellogg Co
the marketing director had to create a ________ br
Correct Nutritious
Answer
Your Answer Nutritious

Multiple Choice Multiple Answer


Question This question is from the case study "Green Belt" :W
fertilizers?
Correct Subsidy , Increase in crop yield , Bio fertilizers are s
Answer
Your Answer Subsidy , Increase in crop yield , Bio fertilizers are s

True/False
Question This question is from the case study "Fargo foods" :
equipments to increase productivity.
Correct True
Answer
Your Answer True

True/False
Question This question is from the case study "Ray Ltd." : The
to diversify in Biscuits.
Correct False
Answer
Your Answer False

Select The Blank


Question This question is from the case " The Real Thing " : T
________.
Correct Trade mark
Answer
Your Answer Trade mark

Multiple Choice Multiple Answer


Question This question is from the case study "Collaborative P
:What were benefits of Collaborative development?
Correct Improves operations , Cuts Costs , Saves Time
Answer
Your Answer Improves operations , Cuts Costs , Saves Time

Multiple Choice Multiple Answer


Question This question is from the case study "Bharat Resear
details does Project Profile have?
Correct Product Identification , Types of machinery , Raw m
Answer
Your Answer Product Identification , Types of machinery , Raw m

Select The Blank


Question This question is from the case study "U.P. Mini Com
in India to decide on ________.
Correct Product Mix
Answer
Your Answer Product Mix

True/False
Question This question is from the case study "Vacuum Flasks
plant with a Japanese collaboration.
Correct True
Answer
Your Answer True

Match The Following


Question Correct Answer

This question is from the case Acquire more FMCG brands


study "Marico Industry" : Marico
Industry's marketing strategy

Marico is big player in Hair care market

Marico took over "Anti-Lice" Shampoo - Medikar

Multiple Choice Single Answer


Question This question is from the case study "Konkan Tradin
promoted by 5 grades?
Correct Extraordinary Sports performance
Answer
Your Answer Extraordinary Sports performance

Select The Blank


Question This question is from the case study "Saif Runs" :Th
________.
Correct Competitive
Answer
Your Answer Competitive

Multiple Choice Multiple Answer


Question This question is from the case study "Rajesh Joshi" :

Correct Utilised everyone's abilities , Utilised everyone's stat


Answer
Your Answer Utilised everyone's abilities , Utilised everyone's stat

True/False
Question This question is from the case study "The Kellogg Co
was a variety of convenience foods.
Correct True
Answer
Your Answer False

Select The Blank


Question This question is from the case study " Sukhi and Bho
engaged in ________sports equipments.
Correct Manufacture and selling
Answer
Your Answer Manufacture and selling

Multiple Choice Multiple Answer


Question This question is from the case study "Paramount Fer
between Paramount & Pennsylvania?
Correct Sales & Distribution , Marketing
Answer
Your Answer Sales & Distribution , Marketing

Multiple Choice Single Answer


Question This question is from the case "Harish Patel" : Which
Export in order to get foreign exchange?
Correct Musical Instruments
Answer
Your Answer Electronic parts

Multiple Choice Multiple Answer


Question This question is from the case study "Auto fast" :Wh
division responsible for?
Correct Product management , Marketing , Product developm
Answer
Your Answer Marketing , Product development , Sales

Multiple Choice Single Answer


Question This question is from the case study "Kleam" :Why d
toothpastes?
Correct No uniform quality of Kleam
Answer
Your Answer No uniform quality of Kleam

Multiple Choice Multiple Answer


Question This question is from the case "General Motors Asia-
player in India because :-
Correct The plant capacity is only 25000 cars , It sold just o
Answer
Your Answer The plant capacity is only 25000 cars , It sold just o
only in one part of the country

Multiple Choice Multiple Answer


Question This question is from the case study "Smart Wash L
washing machine?
Correct Portability , Energy efficiency
Answer
Your Answer Portability , Energy efficiency

Select The Blank


Question This question is from the case study "Tristar" :The g
based on the ________ of the branches.
Correct Demand Estimation
Answer
Your Answer Demand Estimation

Multiple Choice Multiple Answer


Question This question is from the case study "Innovation & I
1990 because :-
Correct Profits Fell , Sales Stalled
Answer
Your Answer Profits Fell , Sales Stalled
Select The Blank
Question This question is from the case study "The Cold Ice-C
team felt that the use of coupon will result in greate
Correct Brand Awareness
Answer
Your Answer Brand Awareness

Multiple Choice Single Answer


Question This question is from the case study "Hindustan Lev
was the purpose of This promotional drive?
Correct Increase Rural penetration
Answer
Your Answer Increase Rural penetration

Multiple Choice Single Answer


Question This question is from the case study "Old Spice" :Wh

Correct The mother brand


Answer
Your Answer The body talc

True/False
Question This question is from the case study "AR Sons" :Mr
order can attain popularity.
Correct True
Answer
Your Answer True

Multiple Choice Single Answer


Question This question is from the case study "Health Club" :
affected because:-
Correct Death in swimming pool
Answer
Your Answer Death in swimming pool

Multiple Choice Single Answer


Question This question is from the case study "Banarasidas" :
applied in satisfying customers?
Correct Customisation
Answer
Your Answer Customisation

Multiple Choice Single Answer


Question This question is from the case study "Business Equip
equipments are :-
Correct Competitive
Answer
Your Answer Les than competition
Multiple Choice Single Answer
Question This question is from the case study "Moonlight Ltd.
in Product C to total sales?
Correct 0.4
Answer
Your Answer 0.4

Select The Blank


Question This question is from the case " Seven Species" : __
the judgement.
Correct Environmental
Answer
Your Answer Environmental

Select The Blank


Question This question is from the case study "ABC A Major B
arrangement between ABC & CCA is ________.
Correct CCA will market ABC brands with their own
Answer
Your Answer CCA will market ABC brands with their own

Multiple Choice Single Answer


Question This question is from the case study "Watts & Volts
marketing manager?
Correct Too many responsibilities in Regional manager
Answer
Your Answer Too many responsibilities in Regional manager

True/False
Question This question is from the case study "Ajanta Biscuits
Cream biscuit segment.
Correct False
Answer
Your Answer False

True/False
Question This question is from the case study "Mr. Harish Pan
be more "business-like" in his approach.
Correct False
Answer
Your Answer True

True/False
Question This question is from the case study "Alcophin" : Ph
their products.
Correct True
Answer
Your Answer True

Multiple Choice Single Answer


Question This question is from the case study "Rio De Janeiro
Brazin?
Correct 0.5
Answer
Your Answer 0.085

Multiple Choice Multiple Answer


Question This question is from the case study "Astroid Compu
product range of this company?
Correct Personal Computer , Monitors , Printers
Answer
Your Answer Personal Computer , Monitors

True/False
Question This question is from the case study "Beauty Cosme
the products at All India level.
Correct True
Answer
Your Answer True

CMM assgn :02: Sunny


True/False
Question This question is from the case study "Air Cool India
because the dealers were not ready.
Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question This question is from the case study "Solar Energy
Solar operated Products?
Correct Answer Saves electricity & Money

Your Answer Saves electricity & Money

Multiple Choice Single Answer


Question This question is from the case study "Saloni - Choc
the local schools was a :-
Correct Answer PR Activty

Your Answer Promotional Activity

Multiple Choice Multiple Answer


Question This question is from the case study "Wall Mart - L
Wall Mart faced in some markets?
Correct Answer Lack of Historical data , Inexperienced manpower

Your Answer Lack of Historical data , Inexperienced manpower

True/False
Question This question is from the case study "Ice-Kool" : S
important to any business.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question This question is from the case study "Paramount F
of four products suspended ?
Correct Answer They were uneconomical , Seasonal , Poor Product

Your Answer They were uneconomical , Seasonal , Poor Product

True/False
Question This question is from the case study "Vacuum Flas
art plant with a Japanese collaboration.
Correct Answer True

Your Answer True

Select The Blank


Question This question is from the case " Coca-Cola " : Anal
worst________ problem.
Correct Answer Public Relations

Your Answer Public Relations

Match The Following


Question Correct Answer

Marriott International International hospitality giant

Sukhi and Bhoopy Brand name "S&B"

Crunchy and Crispy Ltd. Processed food business

Pratima Ltd. WPDC-3 Waterproof Disposal


Camera

Select The Blank


Question This question is from the case study "Shri Krishnan
1994 Glow had under gone six ________.
Correct Answer Brand extensions

Your Answer Brand extensions


Select The Blank
Question This question is from the case study "Food Process
the worker was employed as sweeper & not _____
Correct Answer Wet sweeper

Your Answer Wet sweeper

Multiple Choice Single Answer


Question This question is from the case study "Indian Alumi
target Audience for Super Wrap?
Correct Answer Housewives

Your Answer Housewives

Multiple Choice Multiple Answer


Question This question is from the case study "Job Satisfact
continuing in the same job?
Correct Answer Frustration , Demoralisation

Your Answer Frustration , Demoralisation

Multiple Choice Multiple Answer


Question This question is from the case study "Marriott Inte
competitors of Marriott?
Correct Answer Holiday Inn , Ramada , Quality Inn

Your Answer Holiday Inn , Ramada , Quality Inn

Multiple Choice Single Answer


Question This question is from the case "Coca-Cola" : Coke's
Belgium because :-
Correct Answer They made more than 100 children ill

Your Answer They made more than 100 children ill

Select The Blank


Question This question is from the case study " Sukhi and B
engaged in ________sports equipments.
Correct Answer Manufacture and selling

Your Answer Manufacture and selling

Multiple Choice Multiple Answer


Question This question is from the case "Ethel Graff" : Why

Correct Answer Indian Experience matter in International market ,


environment
Your Answer Challenge of working in Unfamiliar environment , I
International market
Multiple Choice Single Answer
Question This question is from the case study "Blue Shield C
was planned in high sale period by Benson & Johns
Correct Answer Discount offer

Your Answer Discount offer

Multiple Choice Single Answer


Question This question is from the case study "Blue Shield C
Benson & Johnson?
Correct Answer Retailers could not sell the stocks

Your Answer Retailers could not sell the stocks

Multiple Choice Single Answer


Question This question is from the case study "Samadhan S
Udyog's Distribution channel contains :-
Correct Answer Own Chain of Shops

Your Answer Own Chain of Shops

Multiple Choice Single Answer


Question This question is from the case study "Lubri - Smoo
Life Cycle the product A-20 is?
Correct Answer Maturity

Your Answer Maturity

Multiple Choice Single Answer


Question This question is from the case study "Fast Page Co
resistance from :-
Correct Answer Family members

Your Answer Family members

Multiple Choice Single Answer


Question This question is from the case "General Motors Asi
these car manufacturers?
Correct Answer They can source the components cheap

Your Answer They can source the components cheap

Select The Blank


Question This question is from the case study "Mr. Ramrao P
the business is to be expanded it has to have a ma
Correct Answer Distribution Network

Your Answer Distribution Network


True/False
Question This question is from the case study "Mr. Rajiv Goy
products was shrinking.
Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question This question is from the case study "Fluid Control
Fluid Control Devices in Pumps in year 1968 was :
Correct Answer 0.33

Your Answer 0.33

Multiple Choice Single Answer


Question This question is from the case " Mr Dinesh Kapoor
planning to enter?
Correct Answer Gymnasium

Your Answer Gymnasium

Select The Blank


Question This question is from the case study "Organic Mark
Development" :The rapid increase in production of
complex challenges.
Correct Answer Organic Food

Your Answer Organic Food

Multiple Choice Multiple Answer


Question This question is from the case "Ethel Graff" : The c
of Europeans in India because :-
Correct Answer In India they cost only 25 % , Attrition is only 15 %

Your Answer In India they cost only 25 % , Attrition is only 15 %

Select The Blank


Question This question is from the case study "Thompson &
as Thompson & Thompson to encash the ________
Correct Answer Brand Equity

Your Answer Brand Equity

True/False
Question This question is from the case study "Atlas Marketi
direct marketing firm.
Correct Answer True
Your Answer True

True/False
Question This question is from the case study "Chocolates" :
towns at national level.
Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question This question is from the case study "A cooperative
get qualified people?
Correct Answer It was in rural area , Rural area did not have urban

Your Answer It was in rural area

Multiple Choice Single Answer


Question This question is from the case "Harish Patel" : Wha
electronics exports?
Correct Answer Seepz zone

Your Answer Seepz zone

Multiple Choice Single Answer


Question This question is from the case study "Auto fast" : I
looking to gain dominance?
Correct Answer Factory CNC machines

Your Answer Factory automation equipment

True/False
Question This question is from the case study "Hotel Black P
the business of Black Pearl is remarkably affected.
Correct Answer True

Your Answer True

Match The Following


Question Correct Answer

Chap-Pals is a brand name in Leather footware industry

Marketing Orientation Quality control technique-JIT


manufacturing system
Saloni - Chocolates Distributor of special cadies

Fit-Fit exerciser equipment Sold in urban localities to higher


middle class
Currently Samadhan Sakhali Operating through 4800 own reta
Udyog is stores
Select The Blank
Question This question is from the case study "Raja Consulta
consumer panel were to be used for predicting the
Correct Answer Population

Your Answer Population

Multiple Choice Single Answer


Question This question is from the case study "Banarasidas"
applied in satisfying customers?
Correct Answer Customisation

Your Answer Customisation

Multiple Choice Single Answer


Question This question is from the case "The Real Thing" : C
Branding by way of :-
Correct Answer Creative placement of its logo

Your Answer Attractive packaging

Multiple Choice Single Answer


Question This question is from the case study "Deepak Phar
Mr. Khanna introduced immediately after joining?
Correct Answer Checks with the orders

Your Answer Advance payment for the orders

Select The Blank


Question This question is from the case study "Mr. Ramrao P
dealers who were appointed as ________.
Correct Answer Distributors

Your Answer Distributors

Multiple Choice Multiple Answer


Question This question is from the case study "Blue Shield C
to popularise the offer by Benson & Johnson?
Correct Answer TV , News papers

Your Answer TV , News papers

Multiple Choice Multiple Answer


Question This question is from the case study "Paramount F
between Paramount & Pennsylvania?
Correct Answer Sales & Distribution , Marketing

Your Answer Sales & Distribution , Marketing


True/False
Question This question is from the case study "ABC Compan
1/3rd of population.
Correct Answer True

Your Answer True

Select The Blank


Question This question is from the case study "Anveshi - The
:Anveshi worked in villages which are ________
Correct Answer Economically vulnerable.

Your Answer Economically vulnerable.

Multiple Choice Multiple Answer


Question This question is from the case study "Air Cool India
decided in Mumbai :-
Correct Answer To see product Performance , Was done for 2 mon

Your Answer To see product Performance , Was done for 2 mon

LIST OF ATTEMPTED QUESTIONS AND


ANSWERS

Multiple Choice Single Answer


Question This question is from the case
study "Lubri - Smooth Ltd." : At
what stage of Product Life Cycle
the product A-20 is?
Correct Answer Maturity

Your Answer Maturity

True/False
Question This question is from the case
study "Kleam" : Retailers wanted to
display two brands of toothpaste.
Correct Answer True

Your Answer True

True/False
Question This question is from the case
study "Raja Consultants Ltd." : The
models in India had only
quantitative data and no qualitative
models.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer


Question This question is from the case "The
Real Thing" : Coke used think
Global act Local policy by way of :-
Correct Answer Locally manufacturing product ,
Creating country/ region specific
advertising , Pricing the product
differently in Different countries
Your Answer Locally manufacturing product ,
Creating country/ region specific
advertising , Pricing the product
differently in Different countries

Multiple Choice Multiple Answer


Question This question is from the case
study "Ray Ltd." : What were the
product differences in Super &
Crystal?
Correct Answer Different Formulation , Different
packaging
Your Answer Different Formulation , Different
packaging

Select The Blank


Question This question is from the case
study "Thompson & Thompson" :
Thomson & Thompson enjoyed
very high level of ________.
Correct Answer Brand Awareness

Your Answer Brand Awareness

Multiple Choice Multiple Answer


Question This question is from the case
study "Challenger Sports" : If a
particular cricket star fails then this
leads to :-
Correct Answer less sale of bats with his photo ,
High inventories
Your Answer less sale of bats with his photo ,
High inventories

True/False
Question This question is from the case
study "ABC Company" : There were
no price wars in the market.
Correct Answer False

Your Answer False

True/False
Question This question is from the case
study "Fargo foods" :Fargo spent
large moneys on capital
equipments to increase
productivity.
Correct Answer True

Your Answer True

True/False
Question This question is from the case
study "Aqua-Nova" :"Aqua-Nova" is
a new brand of mineral water
selling very well in the institutional
markets.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is from the case
study "Fast Page Communication" :
Pagers are facing stiff resistance
from :-
Correct Answer Family members

Your Answer Family members

Multiple Choice Multiple Answer


Question This question is from the case
study "Tasty Biscuits Pune" : The
positive points of this company
were :-
Correct Answer Good Promotion , Good Quality ,
Good Distribution
Your Answer Good Quality , Good Distribution ,
Good Promotion

Multiple Choice Single Answer


Question This question is from the case
study "Chap-pals" : Current
competition of Chap-pal is :-
Correct Answer Leather shoose

Your Answer Hawaii

Multiple Choice Single Answer


Question This question is from the case
study "Business Equipments
Ltd." :What was the message of
competition in the ad?
Correct Answer Prices reduced to half
Your Answer Prices reduced to half

Multiple Choice Multiple Answer


Question This question is from the case
study "Ajanta Biscuits" : In which
segments is Ajanta Biscuit currently
present?
Correct Answer Glucose , Salted

Your Answer Glucose , Salted

Multiple Choice Single Answer


Question This question is from the case
study "Kamlesh & Laltu" : What is
the current product constraint of
kamlesh & Laltu?
Correct Answer One Type & One size

Your Answer One Type & One size

Multiple Choice Single Answer


Question This question is from the case
study "Indian Aluminium
Company" : What was the target
Audience for Super Wrap?
Correct Answer Housewives

Your Answer Housewives

Multiple Choice Single Answer


Question This question is from the case
study "Mr. Nitin Chandra" : Product
Benefit of Silver plated Bronze
products is :-
Correct Answer They are within reach of middle
class
Your Answer They are within reach of middle
class

True/False
Question This question is from the case
study "Ice-Kool" : Studying
consumer behavior is important to
any business.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is from the case
study "Excel Typewriters" :What is
the current customer
dissatisfaction?
Correct Answer High Price

Your Answer High Price

Select The Blank


Question This question is from the case
study "Challenger Sports" : The
company command ________ % of
the market-share.
Correct Answer 60

Your Answer 60

True/False
Question This question is from the case
study "Mr Dinesh Kapoor" : Mr.
Kapoor was not really concerned
about the returns that he can
expect.
Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question This question is from the case
study "Marketing Orientation" : The
company Quality Services Ltd. Is
judging it self by :-
Correct Answer Quality

Your Answer Quality

Match The Following


Question Correct Answer Your Answer

Old Spice Erratic Alcohol Erratic Alcohol


supplies supplies
Sugandha Mouth Tobaco Products Tobaco Products
Freshners
Kleam No Uniform No Uniform
quality quality
Services Funds for Social Funds for Social
Unlimited Organisations Organisations

Multiple Choice Multiple Answer


Question This question is from the case
study "Blue Shield Company"
:Which medium were used to
popularise the offer by Benson &
Johnson?

Correct Answer TV , News papers

Your Answer TV , News papers

Multiple Choice Single Answer


Question This question is from the case
study "Shakti Fitness" :The
profitability is highest for :-
Correct Answer Jogging

Your Answer Jogging

True/False
Question This question is from the case
study "Watts & Volts Ltd." :
Regional manager was responsible
for developing new products.
Correct Answer True

Your Answer True

Select The Blank


Question This question is from the case
study "The Kellogg Company" :To
increase sales in Brazin the
marketing director had to create a
________ breakfast habit.
Correct Answer Nutritious

Your Answer Nutritious

Multiple Choice Single Answer


Question This question is from the case
study "Lubri - Smooth Ltd." : As a
promotional strategy the owner
believes in :-
Correct Answer Sampling

Your Answer Sampling

Select The Blank


Question This question is from the case "
Coca-Cola " : Analysts felt that
Belgian recall was the
worst________ problem.
Correct Answer Public Relations

Your Answer Public Relations


Multiple Choice Multiple Answer
Question This question is from the case
study "Collaborative Product
Development in E-Commerce"
:What were benefits of
Collaborative development?
Correct Answer Saves Time , Improves operations ,
Cuts Costs
Your Answer Improves operations , Cuts Costs ,
Saves Time

Multiple Choice Single Answer


Question This question is from the case "
Laxmi Mills " : What was the
product benefit of refined oil?
Correct Answer Very Pure

Your Answer Very Pure

Multiple Choice Single Answer


Question This question is from the case
study "Second Generation System"
: What was the rapid change in the
home computer market?
Correct Answer Life reduced from 5 years to 2
years
Your Answer Life reduced from 5 years to 2
years

Multiple Choice Single Answer


Question This question is from the case
study " Bharat Research
Development Corporation " : What
was the main product of BRDC?
Correct Answer Processes developed by other
laboratories
Your Answer Pharma

Multiple Choice Multiple Answer


Question This question is from the case
study "Tushar Laboratories" :
Tushar Lab's focus markets were :-
Correct Answer Orissa , Southern States

Your Answer Orissa , Southern States

Select The Blank


Question This question is from the case
study "Thompson & Thompson" :
The name was decided as
Thompson & Thompson to encash
the ________.

Correct Answer Brand Equity

Your Answer Brand Equity

True/False
Question This question is from the case
"Think Global & Act Local
Advertisement Co." : Tooth Paste
was better product to market
because both Rural & Urban
consumer use the product.
Correct Answer True

Your Answer True

Select The Blank


Question This question is from the case
study "Suc Seed Plantation" : M/S
Suc Seed have always believed in
Excellence Through ________.
Correct Answer Innovation

Your Answer Innovation

Multiple Choice Single Answer


Question This question is from the case
study "Samadhan Sakhali Udyog" :
Samadhan Sakhali Udyog's
Distribution channel contains :-
Correct Answer Own Chain of Shops

Your Answer Own Chain of Shops

Multiple Choice Multiple Answer


Question This question is from the case
study "A Poultry Farm" : What
clauses were not met from the
agreement?
Correct Answer Equipment not delivered in 6
months , Said transportation was
not used
Your Answer Equipment not delivered in 6
months , Said transportation was
not used

Multiple Choice Single Answer


Question This question is from the case
"Coca-Cola" : Coke's products were
banned from sale in Belgium
because :-
Correct Answer They made more than 100 children
ill
Your Answer They made more than 100 children
ill

Multiple Choice Single Answer


Question This question is from the case
study "Hindustan Lever - Rural
Marketing Initiative" :How were
towns & villages covered by HLL
initially?
Correct Answer By Van

Your Answer By Van

Select The Blank


Question This question is from the case
study "Saif Runs" :The market can
expand if the price is ________.
Correct Answer Competitive

Your Answer Competitive

Match The Following


Question Correct Answer Your Answer

Divya Bhaskar The third The third Gujarati


Gujarati daily daily newspaper
newspaper to be to be launched
launched
This question is To create To create
from the case awareness for awareness for
study "The Divya Bhaskar & Divya Bhaskar &
Marketing of establish brand establish brand
Divya Bhaskar" : image image
Pre launch
activites &
Strategies
Key fingings of Their newspaper Order bookings
survey is average in all crossed a record
respects mark of 2 lac.
Post survey Order bookings Their newspaper
phase crossed a record is average in all
mark of 2 lac. respects

Select The Blank


Question This question is from the case
study "Mr. Ramrao Panase" :Anil &
Sujata were the direct dealers who
were appointed as ________.
Correct Answer Distributors
Your Answer Distributors

Select The Blank


Question This question is from the case
study "Second Generation System"
: The Second generation of
computers was introduces in U.S.A.
in the market in early ________.
Correct Answer 1983

Your Answer 1983

True/False
Question This question is from the case
study "Alcophin" : Pharma
companies can not advertise their
products.
Correct Answer True

Your Answer True

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question This question is from the case study
"Roshni Lamp Makers Ltd." : The
potential threat for the tube is
compact fluorescent light.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question This question is from the case "The
Real Thing" : Coke used think Global
act Local policy by way of :-
Correct Answer Locally manufacturing product ,
Creating country/ region specific
advertising , Pricing the product
differently in Different countries
Your Answer Locally manufacturing product ,
Creating country/ region specific
advertising , Pricing the product
differently in Different countries

Multiple Choice Single Answer


Question This question is from the case study
"Solar Energy" : What is the Product
Benefit of a Solar operated Products?
Correct Answer Saves electricity & Money
Your Answer Saves electricity & Money

Multiple Choice Single Answer


Question This question is from the case study
"Hindustan Lever - Rural Marketing
Initiative" : Why did the employee of
HLL took to street?
Correct Answer To demonstrate Vim cleaning

Your Answer To demonstrate Vim cleaning

Select The Blank


Question This question is from the case study
"U.P. Mini Computers" : Zenith
suggested a research in India to
decide on ________.
Correct Answer Product Mix

Your Answer Product Mix

Select The Blank


Question This question is from the case study
"Anveshi - The Rural Development
Organisation" :The strategy to
achieve the objective was to create
________.
Correct Answer Village organisation

Your Answer Village organisation

True/False
Question This question is from the case study
"Ray Ltd." : The marketing director
wanted Ray Ltd. to diversify in
Biscuits.
Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question This question is from the case study
"Marketing Orientation" : The
company Quality Services Ltd. Is
judging it self by :-
Correct Answer Quality

Your Answer Quality

Multiple Choice Multiple Answer


Question This question is from the case study
"An American World Wide
Corporation" :What are some of the
advantages behind selecting Luau as
office location?
Correct Answer English language , Center of Japan &
New Zeland
Your Answer English language , Center of Japan &
New Zeland

Select The Blank


Question This question is from the case study
"The Kellogg Company" :To increase
sales in Brazin the marketing director
had to create a ________ breakfast
habit.
Correct Answer Nutritious

Your Answer Nutritious

True/False
Question This question is from the case study
"Pratima Ltd." : The product WPDC-3
with the price of Rs 300/- perfectly fits
into the current product range of
Pratima Ltd.
Correct Answer False

Your Answer True

True/False
Question This question is from the case study
"Vacuum Flasks" : If the movie flops
the company ends with huge
inventory.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is from the case study
"Priya Automobiles" :Why did the
company started loosing the market?
Correct Answer New Fuel efficient bike introduced

Your Answer New Fuel efficient bike introduced

Select The Blank


Question This question is from the case study
"Air India" : Air India is constantly
looking for ________.
Correct Answer Newer ways to serve passengers

Your Answer Newer ways to serve passengers

Select The Blank


Question This question is from the case study
"Watts & Volts Ltd." : ________% of
sales were due to exports.
Correct Answer 0.5

Your Answer 0.5

Select The Blank


Question This question is from the case study
"Anveshi - The Rural Development
Organisation" :Anveshi worked in
villages which are ________
Correct Answer Economically vulnerable.

Your Answer Economically vulnerable.

Multiple Choice Multiple Answer


Question This question is from the case study
"Reach India Ltd." : What different
product segments is Reach India Ltd.
Operating in?
Correct Answer Telecom Service Provider , Handsets

Your Answer Telecom Service Provider , Handsets

Multiple Choice Multiple Answer


Question This question is from the case study
"Mr. Harish Panjwani" :Mr. Harish had
steady customers because of :-
Correct Answer His Sober Temperament , Reliable
dealings , Amiable nature
Your Answer His Sober Temperament , Reliable
dealings , Amiable nature

True/False
Question This question is from the case study
"Tushar Laboratories" :The Indian
doctors were not using the life saving
product due to high price.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is from the case study
"Excel Typewriters" :What is the need
of the customer?

Correct Answer Typewriter with many letter-styles &


fonts
Your Answer Typewriter with many letter-styles &
fonts

Multiple Choice Single Answer


Question This question is from the case study
"Samadhan Sakhali Udyog" :
Samadhan Sakhali Udyog's
Distribution channel contains :-
Correct Answer Own Chain of Shops

Your Answer Own Chain of Shops

Multiple Choice Single Answer


Question This question is from the case study
"Rajesh Joshi" : Why did Rajesh cut
Vivek's money?
Correct Answer He had no leaves left

Your Answer He had taken company's money

True/False
Question This question is from the case study
"AR Sons" :Mr Sandeep felt that
Internet plus mail order can attain
popularity.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question This question is from the case study
"Rajesh Joshi" : How did Rajesh's
style helped him?
Correct Answer Utilised everyone's abilities , Utilised
everyone's status
Your Answer Utilised everyone's abilities , Utilised
everyone's status

Multiple Choice Single Answer


Question This question is from the case study
"AR Sons" :What new area did AR
Sons recently enter?
Correct Answer Ready to assemble furniture

Your Answer Ready to assemble furniture

Multiple Choice Single Answer


Question This question is from the case study
"Indian Aluminium Company" : What
was the target Audience for Super
Wrap?
Correct Answer Housewives

Your Answer Housewives

Select The Blank


Question This question is from the case study
"The Indo-Foreign Bank" : The Indo
Foreign Bank is a ________.
Correct Answer Retail outlets

Your Answer Retail outlets

True/False
Question This question is from the case study
"Sukhi and Bhoopy" : Using S & B
brand name for the new products
produced in the new sewing machine
is called Brand Extension.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is from the case study
"Nature Beauty Products" :What is
the raw material of Musky?
Correct Answer Musk-deer extract

Your Answer Musk-deer extract

Select The Blank


Question This question is from the case study
"Price Plus" : Akai initiated ________
mania.
Correct Answer Exchange

Your Answer Exchange

True/False
Question This question is from the case study
"Tushar Laboratories" :Mumbai
market was the smallest in volumes.
Correct Answer False

Your Answer False


Select The Blank
Question This question is from the case study
"The Foods Ltd" : The motivational
research stud was done to
understand consumer attitude
towards ________.
Correct Answer Breakfast Cereals

Your Answer Breakfast Cereals

Multiple Choice Multiple Answer


Question This question is from the case study
"Scripto" : Who are the competitors of
Scripto?
Correct Answer Paper Mate , Bic

Your Answer Bic , Paper Mate

True/False
Question This question is from the case study
"Mr. Harish Panjwani" :Rajesh feels
that he should be sentimental in his
approach.
Correct Answer False

Your Answer False

True/False
Question This question is from the case study
"Tabeffer India" : One of the
conclusion from the research was
that the brand should be targeted at
several segments.
Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question This question is from the case study
"Astroid Computer Corporation" :
What was the part of the distributor
network of the company?
Correct Answer Own retail outlets , Franchisee

Your Answer Own retail outlets , Franchisee

Match The Following


Question Correct Answer Your Answer

Refined Oil Pure Oil Commonly used

Groundnut Oil Commonly used Pure Oil


Kardi Oil Low Cholesterol Cheap Oil

Multiple Choice Single Answer


Question This question is from the case study
"Watts & Volts Ltd." : What was the
marketing manager opposed for?
Correct Answer Two parallel sales organisations

Your Answer Two parallel sales organisations

Select The Blank


Question This question is from the case study
"Mr. Ramrao Panase" :Anil & Sujata
were the direct dealers who were
appointed as ________.
Correct Answer Distributors

Your Answer Distributors

Select The Blank


Question This question is from the case study
"Vriddhi 2000" : Vikas 1000 is at
________ stage of Product Life
Cycle.
Correct Answer Growth

Your Answer Growth

Multiple Choice Multiple Answer


Question This question is from the case study
"Paramount Fertilisers" : What was
the tie up between Paramount &
Pennsylvania?
Correct Answer Sales & Distribution , Marketing

Your Answer Sales & Distribution , Marketing

Match The Following


Question Correct Answer Your Answer

Chap-Pals is a Leather footware Leather footware


brand name in industry industry
Marketing Quality control Quality control
Orientation technique-JIT technique-JIT
manufacturing manufacturing
system system
Saloni - Distributor of Distributor of
Chocolates special cadies special cadies
Fit-Fit exerciser Sold in urban Sold in urban
equipment localities to localities to higher
higher middle middle class
class

Currently Operating Operating through


Samadhan through 4800 4800 own retail
Sakhali Udyog is own retail stores stores

Multiple Choice Single Answer


Question This question is from the case study
"Amit & Abhijit" :Why did Amit &
Abhijit ventured into Mushroom
cultivation?
Correct Answer Future scarcity

Your Answer Future scarcity

Multiple Choice Multiple Answer


Question This question is from the case study
"Hotel Black Pearl" : In last 5/6 years
the overall clientele have reduced
because :-
Correct Answer Leaking taps & toilets , Bugs & pests
in rooms
Your Answer Leaking taps & toilets , Bugs & pests
in rooms

Multiple Choice Multiple Answer


Question This question is from the case study
"Wall Mart - Logistic Leader" : What
problems did Wall Mart faced in some
markets?
Correct Answer Lack of Historical data ,
Inexperienced manpower
Your Answer Lack of Historical data ,
Inexperienced manpower

Multiple Choice Multiple Answer


Question This question is from the case study
"Auto fast" :What was the factory
automation division responsible for?
Correct Answer Marketing , Product development ,
Product management
Your Answer Marketing , Product development ,
Product management

Multiple Choice Multiple Answer


Question This question is from the case study
"Collaborative Product Development
in E-Commerce" :What were benefits
of Collaborative development?
Correct Answer Improves operations , Cuts Costs ,
Saves Time
Your Answer Improves operations , Cuts Costs ,
Saves Time
LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer


Question This question is from the case study
"Saloni - Chocolates" : Developing
Contacts with the local schools was a
:-
Correct Answer PR Activty

Your Answer PR Activty

True/False
Question This question is from the case study
"Alcophin" : Pharma companies can
not advertise their products.
Correct Answer True

Your Answer False

Multiple Choice Multiple Answer


Question This question is from the case study
"Get-Well Medico" :What are the
constraints in the new shop in the
city?
Correct Answer Too small , Too Expensive

Your Answer Too Expensive , Godown far away ,


Not near market

Select The Blank


Question This question is from the case study
"Chocolates" :CDM tried to break
________ that chocolates are only
for children.
Correct Answer Consumer mindset

Your Answer Consumer mindset

Select The Blank


Question This question is from the case study
"Rajesh Joshi" : Rajesh encouraged
________ climate in his section.
Correct Answer Open

Your Answer Open

Multiple Choice Multiple Answer


Question This question is from the case study
"Tristar" :What factors affected the
estimated stock requirement of 800
dealers?
Correct Answer Political uncertainty , Act of god

Your Answer Political uncertainty , Competition


actions , Dealer demand

Select The Blank


Question This question is from the case study
"Air India" : Air India is constantly
looking for ________.
Correct Answer Newer ways to serve passengers

Your Answer Newer ways to serve passengers

Multiple Choice Multiple Answer


Question This question is from the case study
"Job Satisfaction" : What was the
effect of Jayant continuing in the
same job?
Correct Answer Frustration , Demoralisation

Your Answer Frustration , Demoralisation

Select The Blank


Question This question is from the case study
"Anveshi - The Rural Development
Organisation" :Anveshi worked in
villages which are ________
Correct Answer Economically vulnerable.

Your Answer Economically vulnerable.

Multiple Choice Single Answer


Question This question is from the case study
"Job Satisfaction" : Why did the
atmosphere changed for Jayant in
the job?
Correct Answer Boss's son joined the company

Your Answer He was shifted to other department

Multiple Choice Single Answer


Question This question is from the case study
"Solar Energy" : What is the Product
Benefit of a Solar operated Products?
Correct Answer Saves electricity & Money

Your Answer Saves electricity & Money

Match The Following


Question Correct Answer Your Answer

Chap-Pals is a Leather footware Leather footware


Marketing Quality control Quality control
Orientation technique-JIT technique-JIT
manufacturing manufacturing
system system
Saloni - Distributor of Distributor of
Chocolates special cadies special cadies
Fit-Fit exerciser Sold in urban Sold in urban
equipment localities to localities to higher
higher middle middle class
class
Currently Operating Operating through
Samadhan through 4800 4800 own retail
Sakhali Udyog is own retail stores stores

Multiple Choice Single Answer


Question This question is from the case study
"Rio De Janeiro" :What was Coke's
market share in Brazin?
Correct Answer 0.5

Your Answer 0.085

Multiple Choice Single Answer


Question This question is from the case study "
Tasty Biscuits Pune " : Which market
segment did the management
decided to tap?
Correct Answer Children below 11 years

Your Answer Children below 11 years

True/False
Question This question is from the case study
"Surabhi Drugs" : The policy adopted
by Panchal was very good for the
company.
Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question This question is from the case study
"Indian Aluminium Company" : What
was the target Audience for Super
Wrap?
Correct Answer Housewives

Your Answer Housewives

Multiple Choice Single Answer


Question This question is from the case study
"Mr. Ramrao Panase" : What was the
problem with Joshi & Deshpande?
Correct Answer Raising finance

Your Answer Getting packaging

Match The Following


Question Correct Answer Your Answer

Excel Typewriters Multy utility Multy utility

Life saving Drugs High Price Subsidies on


Medicine
Saif Runs Subsidies on Exchange offer
Medicine
Price Plus Money Back High Price
Offer

True/False
Question This question is from the case study
"Thompson & Thompson" : The study
showed that the market for prickly
heat powder is declining.
Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question This question is from the case "Ethel
Graff" : Why do Europeans come to
India to work?
Correct Answer Indian Experience matter in
International market , Challenge of
working in Unfamiliar environment
Your Answer Indian Experience matter in
International market , Indian
Companies now pay higher salaries

Multiple Choice Single Answer


Question This question is from the case study
"Samadhan Sakhali Udyog" :
Samadhan Sakhali Udyog's
Distribution channel contains :-
Correct Answer Own Chain of Shops

Your Answer Distributors

Multiple Choice Multiple Answer


Question This question is from the case study
"A Poultry Farm" : What clauses were
not met from the agreement?
Correct Answer Equipment not delivered in 6
months , Said transportation was not
used
Your Answer Equipment not delivered in 6
months , Higher money was
charged , Inferior packaging was
used

Multiple Choice Multiple Answer


Question This question is from the case study
"Jagat Stationary Company" : What
was planned as promotional
activities?
Correct Answer Personal selling , Phone calls ,
Publicity Literature
Your Answer Personal selling , Phone calls , News
paper ads

True/False
Question This question is from the case study
"The Kellogg Company" :Main
product line of Kellogg was a variety
of convenience foods.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is from the case study
"Mr. Nitin Chandra" : Product Benefit
of Silver plated Bronze products is :-
Correct Answer They are within reach of middle class

Your Answer They are within reach of middle class

True/False
Question This question is from the case study
"Chocolates" : Kitkat & Perk are
available in all towns at national level.
Correct Answer False

Your Answer True

Select The Blank


Question This question is from the case study
"Price Plus" : Akai initiated ________
mania.
Correct Answer Exchange

Your Answer Exchange

Multiple Choice Multiple Answer


Question This question is from the case study
"Ray Ltd." : What were the product
differences in Super & Crystal?
Correct Answer Different Formulation , Different
packaging
Your Answer Different Formulation , Different
packaging , Different Consumer

Multiple Choice Multiple Answer


Question This question is from the case study
"Hotel Black Pearl" : In last 5/6 years
the overall clientele have reduced
because :-
Correct Answer Leaking taps & toilets , Bugs & pests
in rooms
Your Answer Leaking taps & toilets , Bugs & pests
in rooms , Lift not working

Multiple Choice Single Answer


Question This question is from the case "Coca-
Cola" : Coke was considered as
unethical because :-
Correct Answer They did not disclose the information
they had
Your Answer They did not disclose the information
they had

True/False
Question This question is from the case study
"Anveshi - The Rural Development
Organisation" :Anveshi had special
concern for women &
underprivileged.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question This question is from the case study
"Bharat Research Development
Corporation " : What details does
Project Profile have?
Correct Answer Product Identification , Types of
machinery , Raw material
Your Answer Product Identification , Types of
machinery , Raw material

True/False
Question This question is from the case study
"Cigarettes" : The company is
reducing the necotine content in the
cigarettes.
Correct Answer False
Your Answer True

Select The Blank


Question This question is from the case study
"U.P. Mini Computers" : UP Mini
Computers & Zenith Mini Computers
entered in to a ________.
Correct Answer Technical Collaboration

Your Answer Tie-up

Multiple Choice Single Answer


Question This question is from the case study
"Amit & Abhijit" : What was the main
problem in selling mushrooms
nationally?
Correct Answer Fast perishable

Your Answer Costly transportation

True/False
Question This question is from the case "
Seven Species" : WTO ruled that
United States was wrong in
prohibiting import from three
countries.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is from the case study
"Second Generation System" : What
is the price premium charged over
first generation computers?
Correct Answer 1

Your Answer 2

True/False
Question This question is from the case study
"Aqua-Nova" :"Aqua-Nova" is a new
brand of mineral water selling very
well in the institutional markets.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question This question is from the case study
"Saloni - Chocolates" : Becoming
Distributor of a Specialty Candy was
a case of :-
Correct Answer Repositioning

Your Answer Diversification

Multiple Choice Multiple Answer


Question This question is from the case study
"Alcophin" :What Promotional tools
are used by Medical companies?
Correct Answer Visual Aid , Product Literature

Your Answer Visual Aid , Product Literature , TV


Campaign

Select The Blank


Question This question is from the case study
"Second Generation System" : The
Second generation of computers was
introduces in U.S.A. in the market in
early ________.
Correct Answer 1983

Your Answer 1981

Multiple Choice Single Answer


Question This question is from the case study
"Chap-pals" : Current competition of
Chap-pal is :-
Correct Answer Leather shoose

Your Answer Hawaii

Select The Blank


Question This question is from the case study
"Maxwell Ltd." : According to Mr.
Arvind, Success is the outcome of
well managed ________.
Correct Answer Interdependence

Your Answer Employees

Multiple Choice Multiple Answer


Question This question is from the case study
"Mr. Vikrant Modi" : What were the
options for increasing the sales?
Correct Answer Appoint Sales Engineers , Increase
Ad budget
Your Answer Appoint Sales Engineers , Increase
Ad budget , Increase Products
True/False
Question This question is from the case study
"Tabeffer India" : One of the
conclusion from the research was
that the brand should be targeted at
several segments.
Correct Answer False

Your Answer False

Select The Blank


Question This question is from the case study
"Suc Seed Plantation" : M/S Suc
Seed have always believed in
Excellence Through ________.
Correct Answer Innovation

Your Answer Innovation

Multiple Choice Single Answer


Question This question is from the case study
"Dream Launch of Ford Escort" :
Because of which car did Escort lost
a lot of sales in April - June 1998?
Correct Answer Honda City

Your Answer Honda City

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False

Question
This question is from the case study "Air Cool India Ltd." : The launch
because the dealers were not ready.

Correct Answer
False

Your Answer
False

Multiple Choice Single Answer

Question
This question is from the case study "Solar Energy" : What is the Prod
a Solar operated Products?
Correct Answer
Saves electricity & Money

Your Answer
Saves electricity & Money

Multiple Choice Single Answer

Question
This question is from the case study "Saloni - Chocolates" : Developin
with the local schools was a :-

Correct Answer
PR Activty

Your Answer
Promotional Activity

Multiple Choice Multiple Answer

Question
This question is from the case study "Wall Mart - Logistic Leader" : Wh
did Wall Mart faced in some markets?

Correct Answer
Lack of Historical data , Inexperienced manpower

Your Answer
Lack of Historical data , Inexperienced manpower

True/False

Question
This question is from the case study "Ice-Kool" : Studying consumer b
important to any business.

Correct Answer
True

Your Answer
True

Multiple Choice Multiple Answer


Question
This question is from the case study "Paramount Fertilisers" : Why wa
production of four products suspended ?

Correct Answer
They were uneconomical , Seasonal , Poor Product life cycles

Your Answer
They were uneconomical , Seasonal , Poor Product life cycles

True/False

Question
This question is from the case study "Vacuum Flasks" : The company
the art plant with a Japanese collaboration.

Correct Answer
True

Your Answer
True

Select The Blank

Question
This question is from the case " Coca-Cola " : Analysts felt that Belgian
the worst________ problem.

Correct Answer
Public Relations

Your Answer
Public Relations

Match The Following

Question
Correct Answer
Your Answer

Marriott International
International hospitality giant
International hospitality giant
Sukhi and Bhoopy
Brand name "S&B"
Brand name "S&B"

Crunchy and Crispy Ltd.


Processed food business
Processed food business

Pratima Ltd.
WPDC-3 Waterproof Disposal Camera
WPDC-3 Waterproof Disposal Camera

Select The Blank

Question
This question is from the case study "Shri Krishnan Ranganathan" : Be
& 1994 Glow had under gone six ________.

Correct Answer
Brand extensions

Your Answer
Brand extensions

Select The Blank

Question
This question is from the case study "Food Processing Industry" : Acco
union, the worker was employed as sweeper & not ________.

Correct Answer
Wet sweeper

Your Answer
Wet sweeper

Multiple Choice Single Answer

Question
This question is from the case study "Indian Aluminium Company" : W
target Audience for Super Wrap?

Correct Answer
Housewives

Your Answer
Housewives

Multiple Choice Multiple Answer

Question
This question is from the case study "Job Satisfaction" : What was the
Jayant continuing in the same job?

Correct Answer
Frustration , Demoralisation

Your Answer
Frustration , Demoralisation

Multiple Choice Multiple Answer

Question
This question is from the case study "Marriott International" : Who wer
established competitors of Marriott?

Correct Answer
Holiday Inn , Ramada , Quality Inn

Your Answer
Holiday Inn , Ramada , Quality Inn

Multiple Choice Single Answer

Question
This question is from the case "Coca-Cola" : Coke's products were ba
sale in Belgium because :-

Correct Answer
They made more than 100 children ill

Your Answer
They made more than 100 children ill
Select The Blank

Question
This question is from the case study " Sukhi and Bhoopy" : Sukhi and
engaged in ________sports equipments.

Correct Answer
Manufacture and selling

Your Answer
Manufacture and selling

Multiple Choice Multiple Answer

Question
This question is from the case "Ethel Graff" : Why do Europeans come
work?

Correct Answer
Indian Experience matter in International market , Challenge of workin
Unfamiliar environment

Your Answer
Challenge of working in Unfamiliar environment , Indian Experience m
International market

Multiple Choice Single Answer

Question
This question is from the case study "Blue Shield Company" : What typ
promotion was planned in high sale period by Benson & Johnson?

Correct Answer
Discount offer

Your Answer
Discount offer

Multiple Choice Single Answer

Question
This question is from the case study "Blue Shield Company" :What pro
faced by Benson & Johnson?

Correct Answer
Retailers could not sell the stocks
Your Answer
Retailers could not sell the stocks

Multiple Choice Single Answer

Question
This question is from the case study "Samadhan Sakhali Udyog" : Sam
Sakhali Udyog's Distribution channel contains :-

Correct Answer
Own Chain of Shops

Your Answer
Own Chain of Shops

Multiple Choice Single Answer

Question
This question is from the case study "Lubri - Smooth Ltd." : At what sta
Product Life Cycle the product A-20 is?

Correct Answer
Maturity

Your Answer
Maturity

Multiple Choice Single Answer

Question
This question is from the case study "Fast Page Communication" : Pag
facing stiff resistance from :-

Correct Answer
Family members

Your Answer
Family members

Multiple Choice Single Answer

Question
This question is from the case "General Motors Asia-Pacific" : What is
benefit to these car manufacturers?

Correct Answer
They can source the components cheap

Your Answer
They can source the components cheap

Select The Blank

Question
This question is from the case study "Mr. Ramrao Panase" :According
D'Costa, if the business is to be expanded it has to have a marketing t
________.

Correct Answer
Distribution Network

Your Answer
Distribution Network

True/False

Question
This question is from the case study "Mr. Rajiv Goyal" : The market for
engineering products was shrinking.

Correct Answer
False

Your Answer
False

Multiple Choice Single Answer

Question
This question is from the case study "Fluid Control Devices Ltd.": The
of Fluid Control Devices in Pumps in year 1968 was :-

Correct Answer
0.33

Your Answer
0.33
Multiple Choice Single Answer

Question
This question is from the case " Mr Dinesh Kapoor " : What segment is
planning to enter?

Correct Answer
Gymnasium

Your Answer
Gymnasium

Select The Blank

Question
This question is from the case study "Organic Marketing Initiatives and
Development" :The rapid increase in production of ________ is creatin
complex challenges.

Correct Answer
Organic Food

Your Answer
Organic Food

Multiple Choice Multiple Answer

Question
This question is from the case "Ethel Graff" : The company plans to inc
intake of Europeans in India because :-

Correct Answer
In India they cost only 25 % , Attrition is only 15 %

Your Answer
In India they cost only 25 % , Attrition is only 15 % , They know the lan

Select The Blank

Question
This question is from the case study "Thompson & Thompson" : The n
decided as Thompson & Thompson to encash the ________.

Correct Answer
Brand Equity
Your Answer
Brand Equity

True/False

Question
This question is from the case study "Atlas Marketing (P) Ltd." :Atlas m
direct marketing firm.

Correct Answer
True

Your Answer
True

True/False

Question
This question is from the case study "Chocolates" : Kitkat & Perk are a
towns at national level.

Correct Answer
False

Your Answer
False

Multiple Choice Multiple Answer

Question
This question is from the case study "A cooperative milk union" :Why c
dairy get qualified people?

Correct Answer
It was in rural area , Rural area did not have urban facilities

Your Answer
It was in rural area

Multiple Choice Single Answer

Question
This question is from the case "Harish Patel" : What is the advantage o
Port in electronics exports?
Correct Answer
Seepz zone

Your Answer
Seepz zone

Multiple Choice Single Answer

Question
This question is from the case study "Auto fast" : In which area was th
looking to gain dominance?

Correct Answer
Factory CNC machines

Your Answer
Factory automation equipment

True/False

Question
This question is from the case study "Hotel Black Pearl" :Since the ope
'Saphire' the business of Black Pearl is remarkably affected.

Correct Answer
True

Your Answer
True

Match The Following

Question
Correct Answer
Your Answer

Chap-Pals is a brand name in


Leather footware industry
Leather footware industry

Marketing Orientation
Quality control technique-JIT manufacturing system
Quality control technique-JIT manufacturing system

Saloni - Chocolates
Distributor of special cadies
Distributor of special cadies

Fit-Fit exerciser equipment


Sold in urban localities to higher middle class
Sold in urban localities to higher middle class

Currently Samadhan Sakhali Udyog is


Operating through 4800 own retail stores
Operating through 4800 own retail stores

Select The Blank

Question
This question is from the case study "Raja Consultants Ltd." : The cha
the consumer panel were to be used for predicting the behavious of th

Correct Answer
Population

Your Answer
Population

Multiple Choice Single Answer

Question
This question is from the case study "Banarasidas" :What concept did
applied in satisfying customers?

Correct Answer
Customisation

Your Answer
Customisation

Multiple Choice Single Answer


Question
This question is from the case "The Real Thing" : Coca Cola pursued a
Global Branding by way of :-

Correct Answer
Creative placement of its logo

Your Answer
Attractive packaging

Multiple Choice Single Answer

Question
This question is from the case study "Deepak Pharmaceuticals" : Wha
did Mr. Khanna introduced immediately after joining?

Correct Answer
Checks with the orders

Your Answer
Advance payment for the orders

Select The Blank

Question
This question is from the case study "Mr. Ramrao Panase" :Anil & Suja
direct dealers who were appointed as ________.

Correct Answer
Distributors

Your Answer
Distributors

Multiple Choice Multiple Answer

Question
This question is from the case study "Blue Shield Company" :Which m
used to popularise the offer by Benson & Johnson?

Correct Answer
TV , News papers

Your Answer
TV , News papers
Multiple Choice Multiple Answer

Question
This question is from the case study "Paramount Fertilisers" : What wa
between Paramount & Pennsylvania?

Correct Answer
Sales & Distribution , Marketing

Your Answer
Sales & Distribution , Marketing

True/False

Question
This question is from the case study "ABC Company" : The Indian mid
about 1/3rd of population.

Correct Answer
True

Your Answer
True

Select The Blank

Question
This question is from the case study "Anveshi - The Rural Developmen
Organisation" :Anveshi worked in villages which are ________

Correct Answer
Economically vulnerable.

Your Answer
Economically vulnerable.

Multiple Choice Multiple Answer

Question
This question is from the case study "Air Cool India Ltd." : The test ma
decided in Mumbai :-

Correct Answer
To see product Performance , Was done for 2 months
Your Answer
To see product Performance , Was done for 2 months

LIST OF
ATTEMPTED
QUESTIONS
AND
ANSWERS

True/False
Que This
stion questio
n is
from
the
case
study
"Mr.
Atul &
Mr.
Bhaska
r" : Atul
felt that
freedo
m to
worker
s
means
calling
for
indiscip
line.
CorrFalse
ect
Answ
er
You True
r
Answ
er

True/False
Que This
stion questio
n is
from
the
case
study
"Ice-
Kool" :
Studyin
g
consu
mer
behavi
or is
importa
nt to
any
busine
ss.
CorrTrue
ect
Answ
er
You True
r
Answ
er

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Ray
Ltd." :
The
______
__ was
to be
improv
ed to
protect
chocol
ate
from
melting
.
CorrPackag
ect ing
Answ
er
You Packag
r ing
Answ
er

Multiple
Choice
Single
Answer
QueThis
stion questio
n is
from
the
case
study
"Chap-
pals" :
Current
compet
ition of
Chap-
pal is :-
CorrLeather
ect shoose
Answ
er
You Hawaii
r
Answ
er

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Tristar
" :What
factors
affecte
d the
estimat
ed
stock
require
ment of
800
dealers
?
CorrPolitica
ect l
Answ uncerta
er inty ,
Act of
god
You Politica
r l
Answ uncerta
er inty ,
Compe
tition
actions
,
Dealer
deman
d

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Price
Plus" :
What is
the
offer
under
discuss
ion in
the
case?
CorrMoney
ect back
Answ offer by
er Akai
You Money
r back
Answ offer by
er Akai

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"AR
Sons" :
AR
Sons
becam
e a firm
of
reputati
on
becaus
e of :-
CorrService
ect ,
Answ Quality
er
You Service
r ,
Answ Quality
er

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Lubri -
Smoot
h
Ltd." :
As a
promoti
onal
strateg
y the
owner
believe
s in :-
CorrSampli
ect ng
Answ
er
You Direct
r marketi
Answ ng
er

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Challe
nger
Sports"
: The
compa
ny
comma
nd
______
__ % of
the
market-
share.
Corr60
ect
Answ
er
You 75
r
Answ
er

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Kleam
" :Why
did
other
compa
nies
failed
to
market
toothpa
stes?
CorrNo
ect uniform
Answ quality
er of
Kleam
You No
r uniform
Answ quality
er of
Kleam
Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Collab
orative
Produc
t
Develo
pment
in E-
Comm
erce" :
What
were
benefit
s of
Collabo
rative
develo
pment?
CorrImprov
ect es
Answ operati
er ons ,
Cuts
Costs ,
Saves
Time
You Cuts
r Costs ,
Answ Saves
er Time ,
Saves
manpo
wer

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Anves
hi - The
Rural
Develo
pment
Organi
sation"
:The
strateg
y to
achiev
e the
objectiv
e was
to
create
______
__.
CorrVillage
ect organis
Answ ation
er
You Village
r cooper
Answ ative
er

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
"Ethel
Graff" :
Why do
Europe
ans
come
to India
to
work?
CorrIndian
ect Experie
Answ nce
er matter
in
Internat
ional
market
,
Challen
ge of
workin
g in
Unfamil
iar
environ
ment
You Challen
r ge of
Answ workin
er g in
Unfamil
iar
environ
ment ,
Indian
Compa
nies
now
pay
higher
salarie
s

True/False
Que This
stion questio
n is
from
the
case
study
"Beaut
y
Cosme
tics"
:Beauty
cosmet
ics
want to
reach
the
product
s at All
India
level.
CorrTrue
ect
Answ
er
You True
r
Answ
er

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Astroi
d
Compu
ter
Corpor
ation" :
What is
the
product
range
of this
compa
ny?
CorrPerson
ect al
Answ Compu
er ter ,
Monitor
s,
Printer
s
You Person
r al
Answ Compu
er ter ,
Monitor
s,
Printer
s

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Hindu
stan
Lever -
Rural
Marketi
ng
Initiativ
e"
:How
were
towns
&
villages
covere
d by
HLL
initially
?
CorrBy Van
ect
Answ
er
You By Van
r
Answ
er

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Reach
India
Ltd." :
What
differen
t
product
segme
nts is
Reach
India
Ltd.
Operati
ng in?
CorrTeleco
ect m
Answ Service
er Provide
r,
Hands
ets
You Teleco
r m
Answ Service
er Provide
r,
Hands
ets

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Delan
a
Hosiery
Works"
:The
owner
of the
compa
ny
believe
d in
______
__
human
relation
s.
CorrInforma
ect l
Answ
er
You Informa
r l
Answ
er

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Priya
Autom
obiles"
: Why
did
model
Priya
still
continu
e to
sell?
CorrWas
ect the
Answ cheape
er st
model
You Was
r the
Answ cheape
er st
model

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Alcop
hin"
:What
Promot
ional
tools
are
used
by
Medica
l
compa
nies?
CorrVisual
ect Aid ,
Answ Produc
er t
Literatu
re
You Produc
r t
Answ Literatu
er re ,
Hoardi
ngs

True/False
QueThis
stion questio
n is
from
the
case
study
"Tusha
r
Laborat
ories" :
Mumba
i
market
was
the
smalles
t in
volume
s.
CorrFalse
ect
Answ
er
You False
r
Answ
er

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"ABC A
Major
Bevera
ges
Compa
ny" :
The
arrang
ement
betwee
n ABC
& CCA
is
______
__.
CorrCCA
ect will
Answ market
er ABC
brands
with
their
own
You ABC
r will
Answ market
er CCA
brands
with
their
own

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Mr.
Nitin
Chandr
a" :
Produc
t
Benefit
of
Silver
plated
Bronze
product
s is :-
CorrThey
ect are
Answ within
er reach
of
middle
class
You They
r are
Answ within
er reach
of
middle
class

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"ABC
Compa
ny" :
Which
categor
ies did
the
compa
ny
entered
lately?
CorrRefrige
ect rators ,
Answ Air
er Conditi
oners
You Air
r Conditi
Answ oners
er

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Blue
Shield
Compa
ny" :
What
type of
promoti
on was
planne
d in
high
sale
period
by
Benson
&
Johnso
n?
CorrDiscou
ect nt offer
Answ
er
You 1 + 1
r Free
Answ
er

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
"Gener
al
Motors
Asia-
Pacific"
: With
the
global
alliance
The
three
car
manufa
cturers
in India
can :-
CorrShare
ect each
Answ other's
er product
s,
Comm
only
buy
compo
nents ,
Do
cross
brandin
g
You Share
r each
Answ other's
er product
s , Do
cross
brandin
g

True/False
Que This
stion questio
n is
from
the
case
study
"Hotel
Black
Pearl" :
Since
the
openin
g of
'Saphir
e' the
busine
ss of
Black
Pearl is
remark
ably
affecte
d.
CorrTrue
ect
Answ
er
You True
r
Answ
er

True/False
Que This
stion questio
n is
from
the
case
study
"Priya
Autom
obiles"
:
Supriya
was
generat
ion
bike &
was
compar
able
with
compet
ition.
CorrTrue
ect
Answ
er
You True
r
Answ
er

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Thom
pson &
Thomp
son" :
What is
the
current
product
segme
nt of
the
compa
ny?
CorrHealth
ect Care
Answ
er
You Health
r Care
Answ
er

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Ray
Ltd." :
What
were
the
product
differen
ces in
Super
&
Crystal
?
CorrDiffere
ect nt
Answ Formul
er ation ,
Differe
nt
packag
ing
You Differe
r nt
Answ Formul
er ation ,
Differe
nt
packag
ing ,
Higher
price

True/False
Que This
stion questio
n is
from
the
case
study
"Pratim
a
Ltd." :
The
product
WPDC-
3 with
the
price of
Rs
300/-
perfectl
y fits
into the
current
product
range
of
Pratim
a Ltd.
CorrFalse
ect
Answ
er
You False
r
Answ
er

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Watts
& Volts
Ltd." :
What
was
the
marketi
ng
manag
er
oppose
d for?
CorrTwo
ect parallel
Answ sales
er organis
ations
You New
r product
Answ manag
er ers

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Shakti
Fitness
"
:Shakti
Fitness
offers
an
opportu
nity to
the
citizens
of
maintai
ning
good
health
through
______
__.
CorrExercis
ect e
Answ
er
You Exercis
r e
Answ
er

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Raja
Consult
ants
Ltd." :
The
charact
eristics
of the
consu
mer
panel
were to
be
used
for
predicti
ng the
behavi
ous of
the
______
__.
CorrPopulat
ect ion
Answ
er
You Target
r Audien
Answ ce
er

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Food
Proces
sing
Industr
y" :
Accordi
ng to
union,
the
worker
was
employ
ed as
sweep
er &
not
______
__.
CorrWet
ect sweep
Answ er
er
You Wet
r sweep
Answ er
er

True/False
Que This
stion questio
n is
from
the
case
study
"AR
Sons" :
Mr
Sande
ep felt
that
Internet
plus
mail
order
can
attain
popular
ity.
CorrTrue
ect
Answ
er
You True
r
Answ
er

True/False
Que This
stion questio
n is
from
the
case
study
"Vacuu
m
Flasks"
: The
compa
ny has
state of
the art
plant
with a
Japane
se
collabo
ration.
CorrTrue
ect
Answ
er
You False
r
Answ
er

Select The
Blank
Que This
stion questio
n is
from
the
case "
The
Real
Thing "
: Today
Coca
Cola is
sold in
______
__
countri
es.
Corr200
ect
Answ
er
You More
r than
Answ 200
er

True/False
Que This
stion questio
n is
from
the
case
study
"Innova
tion &
Improvi
sation"
:3M
encour
aged
everyo
ne to
becom
e
product
champi
ons.
CorrTrue
ect
Answ
er

You True
r
Answ
er

Match The
Following
Que Cor You
stio rect r
n An Ans
sw wer
er
Ol Erra Unif
d tic orm
Spi Alco qual
ce hol ity
sup
plie
s
Sug Tob Tob
and aco aco
ha Pro Pro
Mou duc duc
th ts ts
Fres
hner
s
Kle No No
am Unif Unif
orm orm
qual qual
ity ity
Se Fun Fun
rvi ds ds
ce for for
s Soci Soci
Un al al
lim Org Org
ite anis anis
d atio atio
ns ns

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case
study
"Priya
Autom
obiles"
:What
must
have
affecte
d the
perfor
mance
of Mr.
Jain?
CorrNo
ect incentiv
Answ es in
er cash
You Less
r deman
Answ d in
er market

Match The
Following
Que Cor You
stio rect r
n An Ans
sw wer
er
R New New
os Pro Prod
hn duct uct
i Opp Opp
La ortu ortu
m nitie nitie
ps s s
Lax Refi Ra
mi ned w
Mill Oil Oil
s
Mr Fin Setti
. anci ng
Di al Man
ne Inv age
sh est ment
Ka me Pan
po nt el
or
Raj Set Fin
a ting anci
Con Co al
sult nsu Inv
ants me est
r me
Pa nt
nel
Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Tusha
r
Laborat
ories" :
What
was
Tushar'
s
strengt
h over
giant
compet
itor?
CorrGerma
ect n
Answ collabo
er ration ,
No
quality
compla
ints
You Germa
r n
Answ collabo
er ration ,
No
quality
compla
ints ,
Better
distribu
tion

Multiple
Choice
Single
Answer
Que This
stion questio
n is
from
the
case "
Laxmi
Mills " :
What
was
the
product
benefit
of
refined
oil?
CorrVery
ect Pure
Answ
er
You Very
r Pure
Answ
er

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Maxw
ell Ltd."
:
Accordi
ng to
Mr.
Arvind,
Succes
s is the
outcom
e of
well
manag
ed
______
__.
CorrInterde
ect penden
Answ ce
er
You Employ
r ees
Answ
er

Multiple
Choice
Multiple
Answer
Que This
stion questio
n is
from
the
case
study
"Bharat
Resear
ch
Develo
pment
Corpor
ation " :
What
details
does
Project
Profile
have?
CorrProduc
ect t
Answ Identifi
er cation ,
Types
of
machin
ery ,
Raw
materia
l
You Produc
r t
Answ Identifi
er cation ,
Types
of
machin
ery

Select The
Blank
Que This
stion questio
n is
from
the
case
study
"Thom
pson &
Thomp
son" :
The
name
was
decide
d as
Thomp
son &
Thomp
son to
encash
the
______
__.
CorrBrand
ect Equity
Answ
er
You Brand
r Equity
Answ
er

LIST OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Diva"
:What are
the USPs of
two
national
companies?

Correct
Answer
Sleek ,
Trendy ,
Glossy

Your
Answer
Sleek ,
Trendy

Multiple
Choice
Single
Answer

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
What is
Maruti's
benefit to
these car
manufacture
rs?

Correct
Answer
They can
source the
components
cheap

Your
Answer
They can
source the
components
cheap
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Tabeffer
India" :
What
product
was
developed
under Brand
Name
Lorino?

Correct
Answer
Tablet based
Soft Drink

Your
Answer
Soft Drink

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"A
cooperative
milk
union" :Why
couldn't the
dairy get
qualified
people?

Correct
Answer
It was in
rural area ,
Rural area
did not have
urban
facilities

Your
Answer
It was in
rural area ,
Rural area
did not have
urban
facilities ,
Dairy
did not pay
good
salaries

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study "
Bharat
Research
Developmen
t
Corporation
" : The main
suggestion
received by
BRDC is
to :-
Correct
Answer
Do a detail
market
research

Your
Answer
Do a detail
market
research

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Delana
Hosiery
Works" :
What was
the overall
effect of
owner's
attitude on
business?

Correct
Answer
Productivity
declined ,
Profits
declined

Your
Answer
Profits
increased ,
Productions
increases
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Tushar
Laboratories
" : Tushar
Lab's focus
markets
were :-

Correct
Answer
Orissa ,
Southern
States

Your
Answer
Orissa ,
Southern
States ,
Maharashtra

Match The
Following

Question
Correct
Answer
Your
Answer

Fargo Foods
12.5 %
growth
Grapes

Nasik Soil
Grapes
11.5 %
growth

HLL
Van
Coverage
Van
Coverage

Milk Union
Milk
sourcing
Milk
sourcing

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Marketing
Orientation"
: The
company
Quality
Services
Ltd. Is
judging it
self by :-

Correct
Answer
Quality

Your
Answer
Market
share

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Chap-
pals" :
Current
competition
of Chap-pal
is :-

Correct
Answer
Leather
shoose

Your
Answer
Hawaii

Multiple
Choice
Single
Answer
Question
This
question is
from the
case "Harish
Patel" :
Whose
Brand will
be
sold under
both the
options?

Correct
Answer
Naresh's
Brand

Your
Answer
Harish's
Brand

True/False

Question
This
question is
from the
case study
"Mr. Rajiv
Goyal" : The
market for
light
engineering
products
was
shrinking.

Correct
Answer
False

Your
Answer
True
Select The
Blank

Question
This
question is
from the
case study
"Chocolates
" :CDM
tried to
break
________
that
chocolates
are only for
children.

Correct
Answer
Consumer
mindset

Your
Answer
Consumer
mindset

True/False

Question
This
question is
from the
case study
"Bharat
Research
Developmen
t
Corporation
" : The
major area
of dissent in
case of
BRDC was
lack of
marketing
data.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Bags &
Baggage's
Ltd." : Bags
&
Baggage
Ltd. Always
preferred to
give
discounts to
________.

Correct
Answer
Consumer

Your
Answer
Distributor
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Fluid
Control
Devices
Ltd." :
Fluid
Control
Devices has
current
image of a
manufacture
r of :-

Correct
Answer
Petrol
Pumps

Your
Answer
Petrol
Pumps

True/False

Question
This
question is
from the
case study
"Atlas
Marketing
(P) Ltd."
:Atlas
marketing is
a direct
marketing
firm.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr. Nitin
Chandra" :
Product
Benefit of
Silver plated
Bronze
products
is :-

Correct
Answer
They are
within reach
of middle
class

Your
Answer
They are
within reach
of middle
class
Select The
Blank

Question
This
question is
from the
case study
"Vriddhi
2000" :
Vikas 1000
is at
________
stage of
Product Life
Cycle.

Correct
Answer
Growth

Your
Answer
Decline

True/False

Question
This
question is
from the
case study
"Tushar
Laboratories
" :Mumbai
market was
the smallest
in volumes.

Correct
Answer
False

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Health
Club" : The
membership
of
club is
adversly
affected
because:-

Correct
Answer
Death in
swimming
pool

Your
Answer
Death in
swimming
pool

Match The
Following

Question
Correct
Answer
Your
Answer
Jagat
Stationary
Company
Mumbai
Pune

Priya
Automobile
situated in
Pune
Ahmedabad

Astroid
Computer
Corporation
Bangalore
Kanpur

Moonlight
Ltd.
Manipal
Bangalore

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Huge
Electronics"
:Who were
the
customers of
the
company?

Correct
Answer
Government
customers ,
Military
customers

Your
Answer
Government
customers ,
Non
government
al
organisation
s

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Channels
of
Distribution
" : What
were the two
product
qualities of
Joshi &
Deshpande's
product over
competition
?

Correct
Answer
Superior
quality ,
Lower price

Your
Answer
Superior
quality ,
Lower price

Select The
Blank

Question
This
question is
from the
case study
"U.P. Mini
Computers"
: UP Mini
Computers
& Zenith
Mini
Computers
entered in to
a ________.

Correct
Answer
Technical
Collaboratio
n

Your
Answer
Technical
Collaboratio
n

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study "
Air India " :
The idea
suggested
by one
employee of
Air India
was to :

Correct
Answer
Provide
telephone
service on
board

Your
Answer
Provide
telephone
service on
board

Select The
Blank

Question
This
question is
from the
case study "
Mr.
Anand" :
Sales
Manager of
Abha
________
was thinking
about the
number of
Diaries to be
printed for
2004.

Correct
Answer
Diaries

Your
Answer
Magazines

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Fluid
Control
Devices
Ltd.": The
Market
Share of
Fluid
Control
Devices in
Pumps in
year 1968
was :-

Correct
Answer
0.33

Your
Answer
0.33
True/False

Question
This
question is
from the
case study
"Anveshi -
The Rural
Developmen
t
Organisation
" :Anveshi
had special
concern for
women &
underprivile
ged.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"A Poultry
Farm" :
What
clauses
were not
met from the
agreement?
Correct
Answer
Equipment
not
delivered in
6 months ,
Said
transportatio
n was not
used

Your
Answer
Equipment
not
delivered in
6 months ,
Said
transportatio
n was not
used
, Higher
money was
charged

True/False

Question
This
question is
from the
case study
"Usha
Steels" : Mr.
rao faced a
lot of labor
turn over
problem
initially.

Correct
Answer
False

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Ray Ltd." :
The
________
was to
be improved
to protect
chocolate
from
melting.

Correct
Answer
Packaging

Your
Answer
Packaging

True/False

Question
This
question is
from the
case study
"Mr. Harish
Panjwani" :
Rajesh
feels that he
should be
more
"business-
like" in his
approach.

Correct
Answer
False

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Coca-
Cola" :
Coke's
products
were
banned from
sale in
Belgium
because :-

Correct
Answer
They made
more than
100 children
ill

Your
Answer
They made
more than
100 children
ill
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Cigarettes"
:What was
the new
product
launched by
the
company?

Correct
Answer
Ayurvedic
cigarette

Your
Answer
Mint
cigarette

Select The
Blank

Question
This
question is
from the
case study
"Elevator
Grant" :
________
for
elevators
was
considered
as a
prerequisite
prior to
entry.

Correct
Answer
Market
Research

Your
Answer
Market
Research

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study "
Laxmi Mills
" : Rajan
chose to
manufacture
d groundnut
oil
because :-

Correct
Answer
Commonly
used in India
, Groundnut
was grown
widely in
India

Your
Answer
Commonly
used in India
, Groundnut
was grown
widely in
India

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Detergents
- Rajendra
Kulkarni" :
What was
the
difference
between the
two
products
developed
by Rajendra
Kulkarni?

Correct
Answer
Blue was
costing
slightly
higher

Your
Answer
Blue was
costing
slightly
higher

Select The
Blank
Question
This
question is
from the
case study
"Breweries
Products
Ltd." : As
per
company’s
policy the
probation
was for
________
months.

Correct
Answer
Six

Your
Answer
Six

True/False

Question
This
question is
from the
case study
"Vacuum
Flasks" : If
the movie
flops the
company
ends with
huge
inventory.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Raja
Consultants
Ltd." : The
characteristi
cs of the
consumer
panel were
to be used
for
predicting
the
behavious of
the
________.

Correct
Answer
Population

Your
Answer
Target
Audience

Select The
Blank

Question
This
question is
from the
case " Seven
Species" :
________
groups were
not happy
with the
judgement.

Correct
Answer
Environmen
tal

Your
Answer
Environmen
tal

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr. Milind
Patil" :What
strategy
did
company
adopted in
1998-99?

Correct
Answer
Push
Strategy

Your
Answer
Push
Strategy
True/False

Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The study
showed that
the market
for prickly
heat powder
is declining.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Tristar"
:What
would
collapse the
distribution
system of
Tristar?

Correct
Answer
Inter depot
stock
movement

Your
Answer
No stock
positions

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Second
Generation
System" :
What
are the
product
benefits of
second
generation
computers?

Correct
Answer
4 to 16
times more
storage ,
Could be
used as
word
processors ,
Could
operate
sophisticate
d programs

Your
Answer
4 to 16
times more
storage ,
Could
operate
sophisticate
d programs ,
Cheaper
than first
generation

Select The
Blank

Question
This
question is
from the
case study
"Price
Plus" : Akai
initiated
________
mania.

Correct
Answer
Exchange

Your
Answer
Exchange

LIST
OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Chocolates
" :Kids like
what type
of
chocolates?

Correct
Answer
Milk
Chocolate ,
Chocolate
enrobed
Goodey bars

Your
Answer
Milk
Chocolate ,
Chocolate
enrobed
Goodey bars

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Priya
Automobiles
" : Why did
model Priya
still
continue to
sell?

Correct
Answer
Was the
cheapest
model

Your
Answer
Was the
cheapest
model

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Suchitra
Vision
Ltd." : How
will
increasing
the service
engineer
affect
company's
costs?

Correct
Answer
Increase the
service cost
by 25 %

Your
Answer
Increase the
service cost
by 25 %

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "The
Real
Thing" :
Coca Cola
pursued
aggressive
Global
Branding by
way of :-

Correct
Answer
Creative
placement
of its logo

Your
Answer
Creative
placement
of its logo

True/False
Question
This
question is
from the
case study
"AR
Sons" :AR
Sons has
now reached
a heights of
big
corporates.

Correct
Answer
True

Your
Answer
True

True/False

Question
This
question is
from the
case study
"Ajanta
Biscuits" :
Ajanta
Biscuit
is planning
to enter
Cream
biscuit
segment.

Correct
Answer
False

Your
Answer
False
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Sugandha
Mouth
Freshners" :
What
are two fears
of the
company?

Correct
Answer
Khushboo
sales will
reduce ,
Sugandha is
perceived as
tobacco
product

Your
Answer
Khushboo
sales will
reduce ,
Sugandha is
perceived as
tobacco
product

True/False

Question
This
question is
from the
case study
"Ice-Kool" :
Studying
consumer
behavior is
important to
any
business.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study "
Raja
Consultants
Ltd." : Vitas
foods was in
what
category?

Correct
Answer
Ready to
Cook

Your
Answer
Ready to
Cook
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Surabhi
Drugs"
:Why was
Panchal
replacing
Medical
Reps with
Health
Workers?

Correct
Answer
Less cost ,
Improved
reach

Your
Answer
Less cost ,
Improved
reach

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saif
Runs" :
What has
led to cost
reduction?

Correct
Answer
Subsidies on
medicine &
feeds

Your
Answer
Subsidies on
medicine &
feeds

Select The
Blank

Question
This
question is
from the
case study
"ABC A
Major
Beverages
Company" :
The
arrangement
between
ABC &
CCA is
________.

Correct
Answer
CCA will
market ABC
brands with
their own

Your
Answer
CCA will
market ABC
brands with
their own

Select The
Blank

Question
This
question is
from the
case study
"The Indo-
Foreign
Bank" : The
Indo
Foreign
Bank is a
________.

Correct
Answer
Retail
outlets

Your
Answer
Mall

True/False

Question
This
question is
from the
case study
"Kleam" :
Retailers
wanted to
display two
brands of
toothpaste.
Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Lubri -
Smooth
Ltd." : As a
promotional
strategy the
owner
believes in :-

Correct
Answer
Sampling

Your
Answer
Sampling

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Astroid
Computer
Corporation
":
What was
the part of
the
distributor
network of
the
company?

Correct
Answer
Own retail
outlets ,
Franchisee

Your
Answer
Own retail
outlets ,
Franchisee

Select The
Blank

Question
This
question is
from the
case study
"Roshni
Lamp
Makers
Ltd." :
RLML
wants to
evaluate
________
for
electronic
ballast.
Correct
Answer
New
product
opportunitie
s

Your
Answer
New
product
opportunitie
s

Select The
Blank

Question
This
question is
from the
case " The
Real Thing "
: Today
Coca Cola is
sold in
________
countries.

Correct
Answer
200

Your
Answer
200

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Second
Generation
System" :
What
are the
product
benefits of
second
generation
computers?

Correct
Answer
4 to 16
times more
storage ,
Could be
used as
word
processors ,
Could
operate
sophisticate
d programs

Your
Answer
4 to 16
times more
storage ,
Could be
used as
word
processors ,
Could
operate
sophisticate
d programs

Select The
Blank
Question
This
question is
from the
case study
"Huge
Electronics"
:Due to
rapid
________
the company
organisation
chart was
constantly
changing.

Correct
Answer
Growth

Your
Answer
Growth

True/False

Question
This
question is
from the
case study
"Tushar
Laboratories
" :Mumbai
market was
the smallest
in volumes.

Correct
Answer
False

Your
Answer
False
True/False

Question
This
question is
from the
case study
"Business
Equipments
Ltd." :The
dealer felt
that
Business
Equipments
will not
loose the
business.

Correct
Answer
False

Your
Answer
False

Select The
Blank

Question
This
question is
from the
case study
"Food
Processing
Industry" :
According
to union, the
worker was
employed as
sweeper &
not
________.

Correct
Answer
Wet sweeper

Your
Answer
Wet sweeper

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Huge
Electronics"
:Who were
the
customers of
the
company?

Correct
Answer
Government
customers ,
Military
customers

Your
Answer
Government
customers ,
Military
customers
Select The
Blank

Question
This
question is
from the
case study
"Ray Ltd." :
The
________
was to
be improved
to protect
chocolate
from
melting.

Correct
Answer
Packaging

Your
Answer
Packaging

True/False

Question
This
question is
from the
case study
"India Car
Company" :
The
chairman
felt that one
can not
depend on
customers
for new
product
ideas.
Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Priya
Automobiles
" :What did
the
financial
scheme
offered to
customers?

Correct
Answer
Easy loans

Your
Answer
Easy loans

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Mr. Rajiv
Goyal" :
What was
the
responsibilit
ies of
Product
Manager?

Correct
Answer
Sales ,
Profits

Your
Answer
Sales ,
Profits

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case "The
Real
Thing" :
Coke used
think
Global act
Local policy
by way of :-

Correct
Answer
Pricing the
product
differently
in Different
countries ,
Locally
manufacturi
ng product ,
Creating
country/
region
specific
advertising

Your
Answer
Locally
manufacturi
ng product ,
Creating
country/
region
specific
advertising ,
Pricing the
product
differently
in Different
countries

Select The
Blank

Question
This
question is
from the
case study
"Saif
Runs" :The
market can
expand
if the price
is ________.

Correct
Answer
Competitive
Your
Answer
Competitive

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Reach
India Ltd." :
What
different
product
segments is
Reach India
Ltd.
Operating
in?

Correct
Answer
Telecom
Service
Provider ,
Handsets

Your
Answer
Telecom
Service
Provider ,
Handsets

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Old
Spice"
:Which
brand is
advertised
by Shulton?

Correct
Answer
The mother
brand

Your
Answer
The mother
brand

Select The
Blank

Question
This
question is
from the
case " The
Real Thing "
: The name
Coca Cola
was
registered as
________.

Correct
Answer
Trade mark

Your
Answer
Trade mark
Select The
Blank

Question
This
question is
from the
case study
"Thompson
&
Thompson"
: Thomson
&
Thompson
enjoyed
very high
level of
________.

Correct
Answer
Brand
Awareness

Your
Answer
Brand
Awareness

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
GM is
called very
small player
in India
because :-

Correct
Answer
The plant
capacity is
only 25000
cars , It sold
just over
8000 cars
last year

Your
Answer
The plant
capacity is
only 25000
cars , It sold
just over
8000 cars
last year

Select The
Blank

Question
This
question is
from the
case study
"Suc Seed
Plantation" :
M/S Suc
Seed are
innovator -
manufacture
rs & not too
expert in
________
technique.
Correct
Answer
Marketing

Your
Answer
Marketing

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Marketing
Orientation"
: The
company
Quality
Services
Ltd. Is
judging it
self by :-

Correct
Answer
Quality

Your
Answer
Quality

True/False

Question
This
question is
from the
case study
"Green Belt"
:Farmers do
not know
hazards of
chemical
fertilizers.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Suchitra
Vision
Ltd." : What
did
the company
prided in?

Correct
Answer
Prompt after
sales service

Your
Answer
Prompt after
sales service

True/False
Question
This
question is
from the
case study
"Shri
Krishnan
Ranganatha
n" : Glow
as a brand
had become
synonymous
with health
care.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Green Belt"
:Why do
farmers buy
chemical
fertilizers?

Correct
Answer
Subsidy ,
Increase in
crop yield ,
Bio
fertilizers
are slow

Your
Answer
Subsidy ,
Increase in
crop yield ,
Bio
fertilizers
are slow

Match The
Following

Question
Correct
Answer
Your
Answer

Divya
Bhaskar
The third
Gujarati
daily
newspaper
to be
launched
The third
Gujarati
daily
newspaper
to be
launched

This
question is
from the
case study
"The
Marketing
of Divya
Bhaskar" :
Pre launch
activites &
Strategies
To create
awareness
for Divya
Bhaskar &
establish
brand image
To create
awareness
for Divya
Bhaskar &
establish
brand image

Key
fingings of
survey
Their
newspaper
is average in
all respects
Their
newspaper
is average in
all respects

Post survey
phase
Order
bookings
crossed a
record mark
of 2 lac.
Order
bookings
crossed a
record mark
of 2 lac.
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Channels
of
Distribution
" :How
was test
marketing
done by
Joshi &
Deshpande?

Correct
Answer
Giving proto
type in a
service
station

Your
Answer
Giving proto
type in a
service
station

Match The
Following

Question
Correct
Answer
Your
Answer
Roshni
Lamps
New
Product
Opportunitie
s
New
Product
Opportunitie
s

Laxmi Mills
Refined Oil
Refined Oil

Mr. Dinesh
Kapoor
Financial
Investment
Financial
Investment

Raja
Consultants
Setting
Consumer
Panel
Setting
Consumer
Panel

Multiple
Choice
Single
Answer
Question
This
question is
from the
case "Think
Global &
Act Local
Advertiseme
nt
Co." :
Which
product did
the
consultant
asked the
manufacture
r to
concentrate
on?

Correct
Answer
Tooth paste

Your
Answer
Tooth paste

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Wall Mart -
Logistic
Leader" :
What was
Wall Mart
offering
when it
started?
Correct
Answer
High
Quality
Products &
Service ,
Low Prices

Your
Answer
High
Quality
Products &
Service ,
Low Prices

True/False

Question
This
question is
from the
case study
"Roshni
Lamp
Makers
Ltd." : The
potential
threat for the
tube
LIST
OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

True/False

Question
This
question is
from the
case study
"Food
Processing
Industry"
:
Managemen
t felt that the
hygiene is
not
important in
food
processing
industry.

Correct
Answer
False

Your
Answer
False

True/False

Question
This
question is
from the
case study
"Huge
Electronics"
:Due to
matrix
structure the
functional &
project
managers
coexisted.

Correct
Answer
True
Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"The
Kellogg
Company" :
To increase
sales in
Brazin the
marketing
director had
to create a
________
breakfast
habit.

Correct
Answer
Nutritious

Your
Answer
Nutritious

Select The
Blank

Question
This
question is
from the
case study
"The Cold
Ice-Cream
Company" :
The
marketing
team felt
that the use
of coupon
will result in
greater
________.

Correct
Answer
Brand
Awareness

Your
Answer
Brand
Awareness

Select The
Blank

Question
This
question is
from the
case study "
Mr.
Anand" :
Sales
Manager of
Abha
________
was thinking
about the
number of
Diaries to be
printed for
2004.

Correct
Answer
Diaries
Your
Answer
Diaries

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Dream
Launch of
Ford Escort"
:
What was
the
percieved
difference
between
petrol &
diesel
version of
Escort?

Correct
Answer
Petrol is
underpower
ed than
diesel

Your
Answer
Petrol is
underpower
ed than
diesel
Select The
Blank

Question
This
question is
from the
case study
"Bags &
Baggage's
Ltd." : Bags
&
Baggage
Ltd. Always
preferred to
give
discounts to
________.

Correct
Answer
Consumer

Your
Answer
Consumer

Select The
Blank

Question
This
question is
from the
case " The
Real Thing "
: Esteemed
Brain
Tonic &
Intellectual
Beverage
was the
________ of
the brand.
Correct
Answer
Positioning

Your
Answer
Positioning

Select The
Blank

Question
This
question is
from the
case study
"The Foods
Ltd" : The
motivational
research
stud was
done to
understand
consumer
attitude
towards
________.

Correct
Answer
Breakfast
Cereals

Your
Answer
Breakfast
Cereals

Select The
Blank

Question
This
question is
from the
case study
"Mr. Anna
Patil" : Mr
Anna Patil's
farm was
________.

Correct
Answer
Canal
irrigation

Your
Answer
Canal
irrigation

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Watts &
Volts Ltd." :
Why did
chairaman
appoint a
marketing
manager?

Correct
Answer
Too many
responsibilit
ies in
Regional
manager
Your
Answer
Too many
responsibilit
ies in
Regional
manager

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Tushar
Laboratories
" : The
Indian
doctors were
not using the
life saving
product due
to :-

Correct
Answer
Fear for
fatal
reactions ,
High Price

Your
Answer
High Price ,
Fear for
fatal
reactions

True/False
Question
This
question is
from the
case study
"Mr Dinesh
Kapoor" :
Mr. Kapoor
was not
really
concerned
about the
returns that
he can
expect.

Correct
Answer
False

Your
Answer
False

Select The
Blank

Question
This
question is
from the
case " Coca-
Cola " :
Analysts felt
that
Belgian
recall was
the
worst_____
___
problem.

Correct
Answer
Public
Relations

Your
Answer
Public
Relations

True/False

Question
This
question is
from the
case study
"ABC
Company" :
The Indian
middle
class is
about 1/3rd
of
population.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"An
American
World Wide
Corporation
" : Who are
the main
staff of the
office?

Correct
Answer
Chinese

Your
Answer
Chinese

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
With the
global
alliance The
three car
manufacture
rs in India
can :-

Correct
Answer
Share each
other's
products ,
Commonly
buy
components
, Do cross
branding

Your
Answer
Share each
other's
products ,
Commonly
buy
components
, Do cross
branding

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Blue Shield
Company" :
What offer
is run by
Blue Shield?

Correct
Answer
Scheme for
retailers ,
Scheme for
Consumers

Your
Answer
Scheme for
retailers ,
Scheme for
Consumers
True/False

Question
This
question is
from the
case study
"Usha
Steels" : Mr.
rao faced a
lot of labor
turn over
problem
initially.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Wall Mart -
Logistic
Leader" :
What
problems
did Wall
Mart faced
in some
markets?
Correct
Answer
Lack of
Historical
data ,
Inexperience
d manpower

Your
Answer
Lack of
Historical
data ,
Inexperience
d manpower

Match The
Following

Question
Correct
Answer
Your
Answer

Fargo Foods
12.5 %
growth
12.5 %
growth

Nasik Soil
Grapes
Grapes

HLL
Van
Coverage
Van
Coverage
Milk Union
Milk
sourcing
Milk
sourcing

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Tristar"
:What
would
collapse the
distribution
system of
Tristar?

Correct
Answer
Inter depot
stock
movement

Your
Answer
Inter depot
stock
movement

True/False
Question
This
question is
from the
case study
"Ray Ltd." :
The
marketing
director
wanted Ray
Ltd. to
diversify in
Biscuits.

Correct
Answer
False

Your
Answer
False

Select The
Blank

Question
This
question is
from the
case study
"Raja
Consultants
Ltd." : The
characteristi
cs of the
consumer
panel were
to be used
for
predicting
the
behavious of
the
________.
Correct
Answer
Population

Your
Answer
Population

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Tabeffer
India" :
What
product
was
developed
under Brand
Name
Lorino?

Correct
Answer
Tablet based
Soft Drink

Your
Answer
Tablet based
Soft Drink

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Deepak
Pharmaceuti
cals" : What
regulation
did Mr.
Khanna
introduced
immediately
after
joining?

Correct
Answer
Checks with
the orders

Your
Answer
Checks with
the orders

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Ashoka
Sports
Ltd." :What
is JIT
policy?

Correct
Answer
Just in time
Your
Answer
Just in time

True/False

Question
This
question is
from the
case study
"ABC
Company" :
There were
no
price wars in
the market.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"A
cooperative
milk
union" :Why
couldn't the
dairy get
qualified
people?

Correct
Answer
It was in
rural area ,
Rural area
did not have
urban
facilities

Your
Answer
It was in
rural area ,
Rural area
did not have
urban
facilities

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Diva" :
What is the
speciality of
Diva card?

Correct
Answer
Meaningful
messages ,
Regional
language

Your
Answer
Meaningful
messages ,
Regional
language

True/False

Question
This
question is
from the
case "
General
Motors
Asia-Pacific
" : Auto
industry is
exceed to
undergo big
change.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Smart
Wash Ltd." :
What were
the
features of
washing
machine?

Correct
Answer
Portability ,
Energy
efficiency

Your
Answer
Portability ,
Energy
efficiency

Select The
Blank

Question
This
question is
from the
case study
"Delana
Hosiery
Works" :The
owner
of the
company
believed in
________
human
relations.

Correct
Answer
Informal

Your
Answer
Informal
Match The
Following

Question
Correct
Answer
Your
Answer

Air India
Telephone
on Board
Telephone
on Board

Ray Ltd.
Packaging
Improvemen
ts
Packaging
Improvemen
ts

Eevator
Grant
Market
Research
Market
Research

The Foods
Ltd
Break Fast
Serials
Break Fast
Serials
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study "
Bharat
Research
Developmen
t
Corporation
" : What was
the
information
given by
BRDC
Bulletin?

Correct
Answer
List of
Different
Processes

Your
Answer
List of
Different
Processes

Select The
Blank

Question
This
question is
from the
case study
"Priya
Automobiles
" : The
financial
scheme was
beneficial
for
________
by
employees
in different
organisation
s.

Correct
Answer
Group
booking

Your
Answer
Group
booking

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Huge
Electronics"
:Who
influenced
the decision
of
manufacturi
ng in-house
or
offloading?

Correct
Answer
manufacturi
ng project
manager ,
Manufacturi
ng
functional
manager ,
Engineering
project
manager

Your
Answer
manufacturi
ng project
manager ,
Manufacturi
ng
functional
manager ,
Engineering
functional
manager

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Ashoka
Sports
Ltd." :What
are the
expectations
of Ashoka
from the
retailers?

Correct
Answer
Premium
service ,
Quality
display

Your
Answer
Premium
service ,
Quality
display

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Paramount
Fertilisers" :
What
decision of
Pennsylvani
a was
disturbing
for
Paramount?

Correct
Answer
To appoint
another
distributor

Your
Answer
To appoint
another
distributor

True/False
Question
This
question is
from the
case study
"Raja
Consultants
Ltd." : The
models in
India had
only
quantitative
data and no
qualitative
models.

Correct
Answer
True

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Channels
of
Distribution
" : What
were the two
product
qualities of
Joshi &
Deshpande's
product over
competition
?

Correct
Answer
Superior
quality ,
Lower price

Your
Answer
Superior
quality ,
Lower price

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Priya
Automobiles
" :Why did
the
company
started
loosing the
market?

Correct
Answer
New Fuel
efficient
bike
introduced

Your
Answer
New Fuel
efficient
bike
introduced

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "
Laxmi Mills
" : What was
the product
benefit of
refined oil?

Correct
Answer
Very Pure

Your
Answer
Very Pure

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Kamlesh &
Laltu" :
What is
Ajay's
suggestion
to Kamlesh
& Laltu to
expand the
business?

Correct
Answer
Target
marketing ,
Product
Differentiati
on

Your
Answer
Advertising
, Product
Differentiati
on

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"ABC
Company" :
Which
categories
did the
company
entered
lately?

Correct
Answer
Refrigerator
s , Air
Conditioners

Your
Answer
Refrigerator
s , Air
Conditioners

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Harish
Patel" :
What is the
advantage
of Kandla
Port in
electronics
exports?

Correct
Answer
Seepz zone

Your
Answer
Seepz zone

True/False

Question
This
question is
from the
case study
"Vacuum
Flasks" :
The
company
has
state of the
art plant
with a
Japanese
collaboratio
n.

Correct
Answer
True

Your
Answer
True

is

compact
fluorescent
light.

Correct
Answer
True

Your
Answer
True

LIST
OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS
True/False

Question
This
question is
from the
case study
"Food
Processing
Industry"
:
Managemen
t felt that the
hygiene is
not
important in
food
processing
industry.

Correct
Answer
False

Your
Answer
False

True/False

Question
This
question is
from the
case study
"Huge
Electronics"
:Due to
matrix
structure the
functional &
project
managers
coexisted.
Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"The
Kellogg
Company" :
To increase
sales in
Brazin the
marketing
director had
to create a
________
breakfast
habit.

Correct
Answer
Nutritious

Your
Answer
Nutritious

Select The
Blank

Question
This
question is
from the
case study
"The Cold
Ice-Cream
Company" :
The
marketing
team felt
that the use
of coupon
will result in
greater
________.

Correct
Answer
Brand
Awareness

Your
Answer
Brand
Awareness

Select The
Blank

Question
This
question is
from the
case study "
Mr.
Anand" :
Sales
Manager of
Abha
________
was thinking
about the
number of
Diaries to be
printed for
2004.
Correct
Answer
Diaries

Your
Answer
Diaries

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Dream
Launch of
Ford Escort"
:
What was
the
percieved
difference
between
petrol &
diesel
version of
Escort?

Correct
Answer
Petrol is
underpower
ed than
diesel

Your
Answer
Petrol is
underpower
ed than
diesel
Select The
Blank

Question
This
question is
from the
case study
"Bags &
Baggage's
Ltd." : Bags
&
Baggage
Ltd. Always
preferred to
give
discounts to
________.

Correct
Answer
Consumer

Your
Answer
Consumer

Select The
Blank

Question
This
question is
from the
case " The
Real Thing "
: Esteemed
Brain
Tonic &
Intellectual
Beverage
was the
________ of
the brand.

Correct
Answer
Positioning

Your
Answer
Positioning

Select The
Blank

Question
This
question is
from the
case study
"The Foods
Ltd" : The
motivational
research
stud was
done to
understand
consumer
attitude
towards
________.

Correct
Answer
Breakfast
Cereals

Your
Answer
Breakfast
Cereals

Select The
Blank
Question
This
question is
from the
case study
"Mr. Anna
Patil" : Mr
Anna Patil's
farm was
________.

Correct
Answer
Canal
irrigation

Your
Answer
Canal
irrigation

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Watts &
Volts Ltd." :
Why did
chairaman
appoint a
marketing
manager?

Correct
Answer
Too many
responsibilit
ies in
Regional
manager

Your
Answer
Too many
responsibilit
ies in
Regional
manager

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Tushar
Laboratories
" : The
Indian
doctors were
not using the
life saving
product due
to :-

Correct
Answer
Fear for
fatal
reactions ,
High Price

Your
Answer
High Price ,
Fear for
fatal
reactions
True/False

Question
This
question is
from the
case study
"Mr Dinesh
Kapoor" :
Mr. Kapoor
was not
really
concerned
about the
returns that
he can
expect.

Correct
Answer
False

Your
Answer
False

Select The
Blank

Question
This
question is
from the
case " Coca-
Cola " :
Analysts felt
that
Belgian
recall was
the
worst_____
___
problem.
Correct
Answer
Public
Relations

Your
Answer
Public
Relations

True/False

Question
This
question is
from the
case study
"ABC
Company" :
The Indian
middle
class is
about 1/3rd
of
population.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"An
American
World Wide
Corporation
" : Who are
the main
staff of the
office?

Correct
Answer
Chinese

Your
Answer
Chinese

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
With the
global
alliance The
three car
manufacture
rs in India
can :-

Correct
Answer
Share each
other's
products ,
Commonly
buy
components
, Do cross
branding

Your
Answer
Share each
other's
products ,
Commonly
buy
components
, Do cross
branding

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Blue Shield
Company" :
What offer
is run by
Blue Shield?

Correct
Answer
Scheme for
retailers ,
Scheme for
Consumers

Your
Answer
Scheme for
retailers ,
Scheme for
Consumers
True/False

Question
This
question is
from the
case study
"Usha
Steels" : Mr.
rao faced a
lot of labor
turn over
problem
initially.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Wall Mart -
Logistic
Leader" :
What
problems
did Wall
Mart faced
in some
markets?
Correct
Answer
Lack of
Historical
data ,
Inexperience
d manpower

Your
Answer
Lack of
Historical
data ,
Inexperience
d manpower

Match The
Following

Question
Correct
Answer
Your
Answer

Fargo Foods
12.5 %
growth
12.5 %
growth

Nasik Soil
Grapes
Grapes

HLL
Van
Coverage
Van
Coverage
Milk Union
Milk
sourcing
Milk
sourcing

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Tristar"
:What
would
collapse the
distribution
system of
Tristar?

Correct
Answer
Inter depot
stock
movement

Your
Answer
Inter depot
stock
movement

True/False
Question
This
question is
from the
case study
"Ray Ltd." :
The
marketing
director
wanted Ray
Ltd. to
diversify in
Biscuits.

Correct
Answer
False

Your
Answer
False

Select The
Blank

Question
This
question is
from the
case study
"Raja
Consultants
Ltd." : The
characteristi
cs of the
consumer
panel were
to be used
for
predicting
the
behavious of
the
________.
Correct
Answer
Population

Your
Answer
Population

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Tabeffer
India" :
What
product
was
developed
under Brand
Name
Lorino?

Correct
Answer
Tablet based
Soft Drink

Your
Answer
Tablet based
Soft Drink

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Deepak
Pharmaceuti
cals" : What
regulation
did Mr.
Khanna
introduced
immediately
after
joining?

Correct
Answer
Checks with
the orders

Your
Answer
Checks with
the orders

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Ashoka
Sports
Ltd." :What
is JIT
policy?

Correct
Answer
Just in time
Your
Answer
Just in time

True/False

Question
This
question is
from the
case study
"ABC
Company" :
There were
no
price wars in
the market.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"A
cooperative
milk
union" :Why
couldn't the
dairy get
qualified
people?

Correct
Answer
It was in
rural area ,
Rural area
did not have
urban
facilities

Your
Answer
It was in
rural area ,
Rural area
did not have
urban
facilities

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Diva" :
What is the
speciality of
Diva card?

Correct
Answer
Meaningful
messages ,
Regional
language

Your
Answer
Meaningful
messages ,
Regional
language

True/False

Question
This
question is
from the
case "
General
Motors
Asia-Pacific
" : Auto
industry is
exceed to
undergo big
change.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Smart
Wash Ltd." :
What were
the
features of
washing
machine?

Correct
Answer
Portability ,
Energy
efficiency

Your
Answer
Portability ,
Energy
efficiency

Select The
Blank

Question
This
question is
from the
case study
"Delana
Hosiery
Works" :The
owner
of the
company
believed in
________
human
relations.

Correct
Answer
Informal

Your
Answer
Informal
Match The
Following

Question
Correct
Answer
Your
Answer

Air India
Telephone
on Board
Telephone
on Board

Ray Ltd.
Packaging
Improvemen
ts
Packaging
Improvemen
ts

Eevator
Grant
Market
Research
Market
Research

The Foods
Ltd
Break Fast
Serials
Break Fast
Serials
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study "
Bharat
Research
Developmen
t
Corporation
" : What was
the
information
given by
BRDC
Bulletin?

Correct
Answer
List of
Different
Processes

Your
Answer
List of
Different
Processes

Select The
Blank

Question
This
question is
from the
case study
"Priya
Automobiles
" : The
financial
scheme was
beneficial
for
________
by
employees
in different
organisation
s.

Correct
Answer
Group
booking

Your
Answer
Group
booking

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Huge
Electronics"
:Who
influenced
the decision
of
manufacturi
ng in-house
or
offloading?

Correct
Answer
manufacturi
ng project
manager ,
Manufacturi
ng
functional
manager ,
Engineering
project
manager

Your
Answer
manufacturi
ng project
manager ,
Manufacturi
ng
functional
manager ,
Engineering
functional
manager

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Ashoka
Sports
Ltd." :What
are the
expectations
of Ashoka
from the
retailers?

Correct
Answer
Premium
service ,
Quality
display

Your
Answer
Premium
service ,
Quality
display

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Paramount
Fertilisers" :
What
decision of
Pennsylvani
a was
disturbing
for
Paramount?

Correct
Answer
To appoint
another
distributor

Your
Answer
To appoint
another
distributor

True/False
Question
This
question is
from the
case study
"Raja
Consultants
Ltd." : The
models in
India had
only
quantitative
data and no
qualitative
models.

Correct
Answer
True

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Channels
of
Distribution
" : What
were the two
product
qualities of
Joshi &
Deshpande's
product over
competition
?

Correct
Answer
Superior
quality ,
Lower price

Your
Answer
Superior
quality ,
Lower price

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Priya
Automobiles
" :Why did
the
company
started
loosing the
market?

Correct
Answer
New Fuel
efficient
bike
introduced

Your
Answer
New Fuel
efficient
bike
introduced

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "
Laxmi Mills
" : What was
the product
benefit of
refined oil?

Correct
Answer
Very Pure

Your
Answer
Very Pure

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Kamlesh &
Laltu" :
What is
Ajay's
suggestion
to Kamlesh
& Laltu to
expand the
business?

Correct
Answer
Target
marketing ,
Product
Differentiati
on

Your
Answer
Advertising
, Product
Differentiati
on

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"ABC
Company" :
Which
categories
did the
company
entered
lately?

Correct
Answer
Refrigerator
s , Air
Conditioners

Your
Answer
Refrigerator
s , Air
Conditioners

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Harish
Patel" :
What is the
advantage
of Kandla
Port in
electronics
exports?

Correct
Answer
Seepz zone

Your
Answer
Seepz zone

True/False

Question
This
question is
from the
case study
"Vacuum
Flasks" :
The
company
has
state of the
art plant
with a
Japanese
collaboratio
n.

Correct
Answer
True

Your
Answer
True

LIST OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

True/False
Question
This
question is
from the
case study
"Tushar
Laboratories
"
:The Indian
doctors were
not using the
life saving
product due
to high
price.
Correct
Answer
True
Your
Answer
True

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Ray Ltd." :
What
were the
product
differences
in Super &
Crystal?
Correct
Answer
Different
Formulation
, Different
packaging
Your
Answer
Different
packaging ,
Higher price
, Different
Formulation

Select The
Blank
Question
This
question is
from the
case study
"Anveshi -
The Rural
Developmen
t
Organisation
" :Anveshi
worked in
villages
which are
________
Correct
Answer
Economicall
y
vulnerable.
Your
Answer
Economicall
y
vulnerable.

Select The
Blank
Question
This
question is
from the
case study
"The Indo-
Foreign
Bank" : The
Indo
Foreign
Bank is a
________.
Correct
Answer
Retail
outlets
Your
Answer
Retail
outlets

True/False
Question
This
question is
from the
case study
"Roshni
Lamp
Makers
Ltd." : The
potential
threat for the
tube is
compact
fluorescent
light.
Correct
Answer
True
Your
Answer
True

Multiple
Choice
Single
Answer
Question
This
question is
from the
case "Think
Global &
Act Local
Advertiseme
nt Co." :
Which
product did
the
consultant
asked the
manufacture
r to
concentrate
on?
Correct
Answer
Tooth paste
Your
Answer
Tooth paste

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Dream
Launch of
Ford
Escort" :
Because of
which car
did Escort
lost a lot of
sales in
April
- June 1998?
Correct
Answer
Honda City
Your
Answer
Honda City

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Banarasida
s" :What
concept did
Banarasidas
applied in
satisfying
customers?
Correct
Answer
Customisati
on
Your
Answer
Customisati
on

Select The
Blank
Question
This
question is
from the
case study
"Elevator
Grant" :
________
for elevators
was
considered
as a
prerequisite
prior to
entry.
Correct
Answer
Market
Research
Your
Answer
Market
Research

Select The
Blank
Question
This
question is
from the
case study
"Watts &
Volts Ltd."
: ________
% of sales
were due to
exports.
Correct
Answer 0.5
Your
Answer 0.5

Match The
Following
Question
Correct
Answer
Your
Answer

Anveshi
Help weaker
sections
Help weaker
sections
HLL Vim
cleaning
Natural
calamity
like flood

Absenteeism
in Oct - Dec
Festivals
Festivals

Milk Union
No Urban
facilities
Vim
cleaning

Select The
Blank
Question
This
question is
from the
case study
"Shri
Krishnan
Ranganatha
n" :
Between
1978 &
1994 Glow
had under
gone six
________.
Correct
Answer
Brand
extensions
Your
Answer
Product
launches

Multiple
Choice
Single
Answer
Question
This
question is
from the
case "Coca-
Cola" :
Coke's
products
were banned
from sale in
Belgium
because :-
Correct
Answer
They made
more than
100 children
ill
Your
Answer
They made
more than
100 children
ill

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Tristar"
:What
factors
affected the
estimated
stock
requirement
of 800
dealers?
Correct
Answer
Political
uncertainty ,
Act of god
Your
Answer
Political
uncertainty ,
Competition
actions ,
Dealer
demand

Select The
Blank
Question
This
question is
from the
case study
"Jagat
Stationary
Company" :
The
________
manufacturi
ng cost per
dozen
diaries was
Rs 270/-.
Correct
Answer
Variable
Your
Answer
Basic

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Mr. Rajiv
Goyal" :
What
problems
were
identified
for the
declining
sales in
1996?
Correct
Answer No
product
specialisatio
n to
salesmen ,
No control
of product
managers in
field staff
Your
Answer No
product
specialisatio
n to
salesmen ,
No control
of
product
managers in
field staff ,
Deterioratin
g product
quality

True/False
Question
This
question is
from the
case study
"Surabhi
Drugs" : The
policy
adopted by
Panchal was
very good
for the
company.
Correct
Answer
False
Your
Answer
True
Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Get-Well
Medico"
:What are
the
constraints
in the new
shop in the
city?
Correct
Answer
Too small ,
Too
Expensive
Your
Answer
Too small ,
Too
Expensive

Select The
Blank
Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:Anil &
Sujata were
the direct
dealers who
were
appointed as
________.
Correct
Answer
Distributors
Your
Answer
Distributors

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Ashoka
Sports Ltd."
: Why did
Ashoka not
permit the
slash of
price?
Correct
Answer
Tamper the
quality
image
Your
Answer
Reduce
profits

True/False
Question
This
question is
from the
case study
"Usha
Steels" : Mr.
rao faced a
lot of labor
turn over
problem
initially.
Correct
Answer
False
Your
Answer
True
Select The
Blank
Question
This
question is
from the
case study
"Shakti
Fitness"
:Shakti
Fitness
offers an
opportunity
to the
citizens of
maintaining
good
health
through
________.
Correct
Answer
Exercise
Your
Answer
Sports

Select The
Blank
Question
This
question is
from the
case study
"Suc Seed
Plantation"
: M/S Suc
Seed have
always
believed in
Excellence
Through
________.
Correct
Answer
Innovation
Your
Answer
Innovation

Select The
Blank
Question
This
question is
from the
case study
"Saif
Runs" :The
market can
expand if
the price is
________.
Correct
Answer
Competitive
Your
Answer
Competitive

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Wall Mart -
Logistic
Leader" :
What
problems
did Wall
Mart faced
in some
markets?
Correct
Answer
Lack of
Historical
data ,
Inexperience
d manpower
Your
Answer
Lack of
Historical
data ,
Inexperience
d manpower
, High
costs

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Suchitra
Vision
Ltd." : How
will
increasing
the service
engineer
affect
company's
costs?
Correct
Answer
Increase the
service cost
by 25 %
Your
Answer
Reduce the
service cost
by 10 %

True/False
Question
This
question is
from the
case study
"Ice-Kool" :
Studying
consumer
behavior is
important to
any
business.
Correct
Answer
True
Your
Answer
True

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case "Ethel
Graff" :
Why do
Europeans
come to
India to
work?
Correct
Answer
Challenge of
working in
Unfamiliar
environment
,
Indian
Experience
matter in
International
market
Your
Answer
Indian
Experience
matter in
International
market ,
Challenge of
working in
Unfamiliar
environment
, Indian
Companies
now pay
higher
salaries

Select The
Blank
Question
This
question is
from the
case study
"Mr. Anna
Patil" : Mr
Anna Patil's
farm was
________.
Correct
Answer
Canal
irrigation
Your
Answer
Canal
irrigation

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Marketing
Orientation"
: The
company
Quality
Services
Ltd. Is
judging it
self by :-
Correct
Answer
Quality
Your
Answer
Quality

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Mr. Harish
Panjwani"
:Mr. Harish
had steady
customers
because of :-
Correct
Answer
His Sober
Temperame
nt , Reliable
dealings ,
Amiable
nature
Your
Answer
Reliable
dealings ,
Amiable
nature ,
Social work

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Deepak
Pharmaceuti
cals" : What
was the
effect of
slashed
advertising?
Correct
Answer
Profits
increased ,
Reserves
increased
Your
Answer
Sales
dropped ,
Reserves
increased

True/False
Question
This
question is
from the
case study
"Ajanta
Biscuits" :
Ajanta
Biscuit is
planning to
enter Cream
biscuit
segment.
Correct
Answer
False
Your
Answer
True

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"An
American
World
Wide
Corporation
" :Which
Market has
the company
decided to
focus?
Correct
Answer
Asia
Your
Answer
Asia

Match The
Following
Question
Correct
Answer
Your
Answer

Brazil 50 %
Coke share
Increase in
the yield

Chemical
Fertilisers
Increase in
the yield
Increase in
the yield

Cadbury
Dairy Milk
Mindset of
consumers
Mindset of
consumers

Old Spice
Shaving
Cream
Shaving
Cream
Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Shree
Ganesh
Detergents"
: What are
the product
benefits of
the detergent
of Shree
Ganesh?
Correct
Answer
better
quality ,
cheaper
price , Less
harmful to
arms
Your
Answer
better
quality ,
cheaper
price , Less
harmful to
arms

Multiple
Choice
Single
Answer
Question
This
question is
from the
case "Coca-
Cola" :
Coke was
considered
as unethical
because :-
Correct
Answer
They did not
disclose the
information
they had
Your
Answer
They did not
disclose the
information
they had

True/False
Question
This
question is
from the
case study
"The
Kellogg
Company"
:Main
product line
of Kellogg
was a
variety of
convenience
foods.
Correct
Answer
True
Your
Answer
True

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Watts &
Volts Ltd."
: Why did
chairaman
appoint a
marketing
manager?
Correct
Answer
Too many
responsibilit
ies in
Regional
manager
Your
Answer
Sales were
not picking
up

True/False
Question
This
question is
from the
case study
"Tabeffer
India" :
One of the
conclusion
from the
research was
that the
brand
should be
targeted at
several
segments.
Correct
Answer
False
Your
Answer
True

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study "
Mr Dinesh
Kapoor "
: What is the
Target
Audience
for Mr
Kapoor?
Correct
Answer
Company
Executives
&
Businessme
n , House
Wives ,
Working
Women
Your
Answer
Company
Executives
&
Businessme
n , Working
Women ,
College
Students

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Raja
Consultants
Ltd." : The
minor
questions
faced about
the
consumer
pannel
was :-
Correct
Answer
Who will
buy , What
fees to be
charged
Your
Answer
Who will
buy , What
fees to be
charged ,
How to set
up

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Tushar
Laboratories
"
: Tushar Lab
could sell
the product
a lot in
Mumbai
because :-
Correct
Answer
Giant's
product was
out of stocks
for 2 months
Your
Answer
Giant's
product was
out of stocks
for 2 months

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"The Cold
Ice-Cream
Company" :
What is the
promotional
offer on the
new
product?
Correct
Answer Rs
6/- Off
Coupon
Your
Answer Rs
6/- Off
Coupon

True/False
Question
This
question is
from the
case study
"Anveshi -
The Rural
Developmen
t
Organisation
" :Anveshi
had special
concern for
women &
underprivile
ged.
Correct
Answer
True
Your
Answer
True

True/False
Question
This
question is
from the
case "Think
Global &
Act Local
Advertiseme
nt Co." :
Tooth Paste
was better
product to
market
because
both Rural
& Urban
consumer
use the
product.
Correct
Answer
True
Your
Answer
True

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Astroid
Computer
Corporation
" : What was
the part of
the
distributor
network of
the
company?
Correct
Answer
Own retail
outlets ,
Franchisee
Your
Answer
Franchisee ,
Departmenta
l stores ,
Comp
Wholesalers

LIST
OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saloni -
Chocolates"
:
Developing
Contacts
with the
local
schools was
a :-

Correct
Answer
PR Activty
Your
Answer
PR Activty

True/False

Question
This
question is
from the
case study
"Alcophin" :
Pharma
companies
can
not advertise
their
products.

Correct
Answer
True

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Get-Well
Medico"
:What are
the
constraints
in the new
shop in the
city?

Correct
Answer
Too small ,
Too
Expensive

Your
Answer
Too
Expensive ,
Godown far
away , Not
near market

Select The
Blank

Question
This
question is
from the
case study
"Chocolates
" :CDM
tried to
break
________
that
chocolates
are only for
children.

Correct
Answer
Consumer
mindset

Your
Answer
Consumer
mindset
Select The
Blank

Question
This
question is
from the
case study
"Rajesh
Joshi" :
Rajesh
encouraged
________
climate in
his section.

Correct
Answer
Open

Your
Answer
Open

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Tristar"
:What
factors
affected
the
estimated
stock
requirement
of 800
dealers?
Correct
Answer
Political
uncertainty ,
Act of god

Your
Answer
Political
uncertainty ,
Competition
actions ,
Dealer
demand

Select The
Blank

Question
This
question is
from the
case study
"Air India" :
Air India is
constantly
looking for
________.

Correct
Answer
Newer ways
to serve
passengers

Your
Answer
Newer ways
to serve
passengers
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Job
Satisfaction"
: What was
the
effect of
Jayant
continuing
in the same
job?

Correct
Answer
Frustration ,
Demoralisati
on

Your
Answer
Frustration ,
Demoralisati
on

Select The
Blank

Question
This
question is
from the
case study
"Anveshi -
The Rural
Developmen
t
Organisation
" :Anveshi
worked in
villages
which are
________

Correct
Answer
Economicall
y
vulnerable.

Your
Answer
Economicall
y
vulnerable.

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Job
Satisfaction"
: Why did
the
atmosphere
changed for
Jayant in the
job?

Correct
Answer
Boss's son
joined the
company

Your
Answer
He was
shifted to
other
department

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Solar
Energy" :
What is the
Product
Benefit of a
Solar
operated
Products?

Correct
Answer
Saves
electricity &
Money

Your
Answer
Saves
electricity &
Money

Match The
Following

Question
Correct
Answer
Your
Answer
Chap-Pals is
a brand
name in
Leather
footware
industry
Leather
footware
industry

Marketing
Orientation
Quality
control
technique-
JIT
manufacturi
ng system
Quality
control
technique-
JIT
manufacturi
ng system

Saloni -
Chocolates
Distributor
of special
cadies
Distributor
of special
cadies

Fit-Fit
exerciser
equipment
Sold in
urban
localities to
higher
middle class
Sold in
urban
localities to
higher
middle class

Currently
Samadhan
Sakhali
Udyog is
Operating
through
4800 own
retail stores
Operating
through
4800 own
retail stores

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Rio De
Janeiro"
:What was
Coke's
market share
in Brazin?

Correct
Answer
0.5
Your
Answer
0.085

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study "
Tasty
Biscuits
Pune " :
Which
market
segment did
the
management
decided to
tap?

Correct
Answer
Children
below 11
years

Your
Answer
Children
below 11
years

True/False

Question
This
question is
from the
case study
"Surabhi
Drugs" : The
policy
adopted by
Panchal was
very good
for the
company.

Correct
Answer
False

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Indian
Aluminium
Company" :
What
was the
target
Audience
for Super
Wrap?

Correct
Answer
Housewives

Your
Answer
Housewives
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase" :
What was
the
problem
with Joshi &
Deshpande?

Correct
Answer
Raising
finance

Your
Answer
Getting
packaging

Match The
Following

Question
Correct
Answer
Your
Answer

Excel
Typewriters
Multy utility
Multy utility

Life saving
Drugs
High Price
Subsidies on
Medicine

Saif Runs
Subsidies on
Medicine
Exchange
offer

Price Plus
Money Back
Offer
High Price

True/False

Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The study
showed that
the market
for prickly
heat powder
is declining.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case "Ethel
Graff" :
Why do
Europeans
come to
India to
work?

Correct
Answer
Indian
Experience
matter in
International
market ,
Challenge of
working
in
Unfamiliar
environment

Your
Answer
Indian
Experience
matter in
International
market ,
Indian
Companies
now
pay higher
salaries

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Samadhan
Sakhali
Udyog" :
Samadhan
Sakhali
Udyog's
Distribution
channel
contains :-

Correct
Answer
Own Chain
of Shops

Your
Answer
Distributors

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"A Poultry
Farm" :
What
clauses
were not
met from the
agreement?

Correct
Answer
Equipment
not
delivered in
6 months ,
Said
transportatio
n was not
used

Your
Answer
Equipment
not
delivered in
6 months ,
Higher
money was
charged ,
Inferior
packaging
was used

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Jagat
Stationary
Company" :
What
was planned
as
promotional
activities?

Correct
Answer
Personal
selling ,
Phone calls ,
Publicity
Literature

Your
Answer
Personal
selling ,
Phone calls ,
News paper
ads

True/False

Question
This
question is
from the
case study
"The
Kellogg
Company" :
Main
product line
of Kellogg
was a
variety of
convenience
foods.

Correct
Answer
True

Your
Answer
True
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr. Nitin
Chandra" :
Product
Benefit of
Silver plated
Bronze
products
is :-

Correct
Answer
They are
within reach
of middle
class

Your
Answer
They are
within reach
of middle
class

True/False

Question
This
question is
from the
case study
"Chocolates
" : Kitkat &
Perk are
available in
all towns at
national
level.

Correct
Answer
False

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Price
Plus" : Akai
initiated
________
mania.

Correct
Answer
Exchange

Your
Answer
Exchange

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Ray Ltd." :
What were
the product
differences
in Super &
Crystal?

Correct
Answer
Different
Formulation
, Different
packaging

Your
Answer
Different
Formulation
, Different
packaging ,
Different
Consumer

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Hotel
Black Pearl"
: In last 5/6
years the
overall
clientele
have
reduced
because :-
Correct
Answer
Leaking taps
& toilets ,
Bugs &
pests in
rooms

Your
Answer
Leaking taps
& toilets ,
Bugs &
pests in
rooms , Lift
not working

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Coca-
Cola" :
Coke was
considered
as
unethical
because :-

Correct
Answer
They did not
disclose the
information
they had

Your
Answer
They did not
disclose the
information
they had

True/False

Question
This
question is
from the
case study
"Anveshi -
The Rural
Developmen
t
Organisation
" :Anveshi
had special
concern for
women &
underprivile
ged.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Bharat
Research
Developmen
t
Corporation
" : What
details does
Project
Profile
have?

Correct
Answer
Product
Identificatio
n , Types of
machinery ,
Raw
material

Your
Answer
Product
Identificatio
n , Types of
machinery ,
Raw
material

True/False

Question
This
question is
from the
case study
"Cigarettes"
: The
company is
reducing the
necotine
content in
the
cigarettes.

Correct
Answer
False
Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"U.P. Mini
Computers"
: UP Mini
Computers
& Zenith
Mini
Computers
entered in to
a ________.

Correct
Answer
Technical
Collaboratio
n

Your
Answer
Tie-up

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Amit &
Abhijit" :
What was
the
main
problem in
selling
mushrooms
nationally?

Correct
Answer
Fast
perishable

Your
Answer
Costly
transportatio
n

True/False

Question
This
question is
from the
case " Seven
Species" :
WTO ruled
that United
States was
wrong in
prohibiting
import from
three
countries.

Correct
Answer
True

Your
Answer
True
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Second
Generation
System" :
What
is the price
premium
charged over
first
generation
computers?

Correct
Answer
1

Your
Answer
2

True/False

Question
This
question is
from the
case study
"Aqua-
Nova" :"Aq
ua-Nova" is
a new
brand of
mineral
water selling
very well in
the
institutional
markets.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saloni -
Chocolates"
: Becoming
Distributor
of a
Specialty
Candy was a
case of :-

Correct
Answer
Repositionin
g

Your
Answer
Diversificati
on
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Alcophin" :
What
Promotional
tools
are used by
Medical
companies?

Correct
Answer
Visual Aid ,
Product
Literature

Your
Answer
Visual Aid ,
Product
Literature ,
TV
Campaign

Select The
Blank

Question
This
question is
from the
case study
"Second
Generation
System" :
The
Second
generation
of
computers
was
introduces
in U.S.A. in
the market
in
early
________.

Correct
Answer
1983

Your
Answer
1981

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Chap-
pals" :
Current
competition
of Chap-pal
is :-

Correct
Answer
Leather
shoose

Your
Answer
Hawaii
Select The
Blank

Question
This
question is
from the
case study
"Maxwell
Ltd." :
According
to Mr.
Arvind,
Success is
the outcome
of well
managed
________.

Correct
Answer
Interdepend
ence

Your
Answer
Employees

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Mr. Vikrant
Modi" :
What were
the
options for
increasing
the sales?
Correct
Answer
Appoint
Sales
Engineers ,
Increase Ad
budget

Your
Answer
Appoint
Sales
Engineers ,
Increase Ad
budget ,
Increase
Products

True/False

Question
This
question is
from the
case study
"Tabeffer
India" : One
of the
conclusion
from the
research was
that the
brand
should be
targeted at
several
segments.

Correct
Answer
False

Your
Answer
False
Select The
Blank

Question
This
question is
from the
case study
"Suc Seed
Plantation" :
M/S Suc
Seed have
always
believed in
Excellence
Through
________.

Correct
Answer
Innovation

Your
Answer
Innovation

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Dream
Launch of
Ford Escort"
:
Because of
which car
did Escort
lost a lot of
sales in
April - June
1998?

Correct
Answer
Honda City

Your
Answer
Honda City

LIST
OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

True/False

Question
This
question is
from the
case study
"Tushar
Laboratories
" :The
Indian
doctors were
not using the
life saving
product due
to high
price.

Correct
Answer
True

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Marketing
Orientation"
: The
company
Quality
Services
Ltd. Is
judging it
self by :-

Correct
Answer
Quality

Your
Answer
Quality

Select The
Blank

Question
This
question is
from the
case study
"Food
Processing
Industry" :
According
to union, the
worker was
employed as
sweeper &
not
________.

Correct
Answer
Wet sweeper

Your
Answer
Chef

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Channels
of
Distribution
" :How
was test
marketing
done by
Joshi &
Deshpande?

Correct
Answer
Giving proto
type in a
service
station
Your
Answer
Launching
product in
Delhi

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Jagat
Stationary
Company" :
Who
were the
part of the
distribution
channel?

Correct
Answer
Wholesalers
,
Distributors

Your
Answer
Wholesalers
,
Distributors
, Retailers ,
Semi
wholesalers

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Kleam"
:Why did
other
companies
failed to
market
toothpastes?

Correct
Answer
No uniform
quality of
Kleam

Your
Answer
Consumers
did not buy

True/False

Question
This
question is
from the
case study
"Chocolates
" : Kitkat &
Perk are
available in
all towns at
national
level.

Correct
Answer
False
Your
Answer
False

Select The
Blank

Question
This
question is
from the
case " The
Real Thing "
: Today
Coca Cola is
sold in
________
countries.

Correct
Answer
200

Your
Answer
More than
200

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Wall Mart -
Logistic
Leader" :
What
problems
did Wall
Mart faced
in some
markets?

Correct
Answer
Lack of
Historical
data ,
Inexperience
d manpower

Your
Answer
Lack of
Historical
data ,
Inexperience
d manpower
, Bad quality
products
, High costs

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:The sales
rep
of the
company
did not
recommend
the
termination
of Sujata &
Anil
because :-

Correct
Answer
The demand
may get
disturbed

Your
Answer
They were
good pay
masters

Select The
Blank

Question
This
question is
from the
case study
"Jagat
Stationary
Company" :
The
________
manufacturi
ng cost per
dozen
diaries was
Rs 270/-.

Correct
Answer
Variable

Your
Answer
Basic
Select The
Blank

Question
This
question is
from the
case " The
Real Thing "
: Esteemed
Brain
Tonic &
Intellectual
Beverage
was the
________ of
the brand.

Correct
Answer
Positioning

Your
Answer
Positioning

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Paramount
Fertilisers" :
What
facility was
offered to
Paramount
as a special
case?
Correct
Answer
More credit

Your
Answer
More
margin

True/False

Question
This
question is
from the
case " Seven
Species" :
WTO ruled
that United
States was
wrong in
prohibiting
import from
three
countries.

Correct
Answer
True

Your
Answer
False

Select The
Blank

Question
This
question is
from the
case study "
Sukhi and
Bhoopy" :
Sukhi and
Bhoopy are
engaged in
________sp
orts
equipments.

Correct
Answer
Manufacture
and selling

Your
Answer
Advertising

True/False

Question
This
question is
from the
case study
"Hotel
Black Pearl"
:Since the
opening of
'Saphire' the
business of
Black Pearl
is
remarkably
affected.

Correct
Answer
True

Your
Answer
False
True/False

Question
This
question is
from the
case study
"Pratima
Ltd." : The
product
WPDC-3
with the
price of Rs
300/-
perfectly fits
into the
current
product
range of
Pratima Ltd.

Correct
Answer
False

Your
Answer
False

Select The
Blank

Question
This
question is
from the
case " Coca-
Cola " :
Analysts felt
that
Belgian
recall was
the
worst_____
___
problem.
Correct
Answer
Public
Relations

Your
Answer
Quality

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"The
Kellogg
Company" :
What did
Kellogg's
majority
international
sales came
from?

Correct
Answer
Cereals

Your
Answer
Convenienc
e foods

True/False

Question
This
question is
from the
case study
"Sukhi and
Bhoopy" :
Using S & B
brand name
for the new
products
produced in
the new
sewing
machine is
called Brand
Extension.

Correct
Answer
True

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Services
Unlimited" :
What is the
basic
purpose of
Services
Unlimited?

Correct
Answer
Raise funds
for Social
Organisation
s

Your
Answer
Help social
workers

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase" :
What was
the
problem
with Joshi &
Deshpande?

Correct
Answer
Raising
finance

Your
Answer
Maintain
quality

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Wall Mart -
Logistic
Leader" :
What was
Wall Mart
offering
when it
started?

Correct
Answer
High
Quality
Products &
Service ,
Low Prices

Your
Answer
High
Quality
Products &
Service ,
Schemes on
each product
, Low Prices
, Door
delivery

Match The
Following

Question
Correct
Answer
Your
Answer
Excel
Typewriters
Multy utility
High Price

Life saving
Drugs
High Price
Multy utility

Saif Runs
Subsidies on
Medicine
Exchange
offer

Price Plus
Money Back
Offer
Subsidies on
Medicine

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Health
Club" : The
membership
of
club is
adversly
affected
because:-

Correct
Answer
Death in
swimming
pool

Your
Answer
Bad music

Select The
Blank

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
Fiat can
help Maruti
with
________.

Correct
Answer
Diesel
engines

Your
Answer
Lights

Select The
Blank

Question
This
question is
from the
case study
"Rotomatic
Electronics"
: The
company
could
expand the
market due
to Attractive
Features &
________.

Correct
Answer
Flexibility

Your
Answer
Good dealer
network

Select The
Blank

Question
This
question is
from the
case "Think
Global &
Act
________
Advertiseme
nt Co." : The
head line of
the
advertising
campaign is
Think
Globule &
act Local.
Correct
Answer
Local

Your
Answer
Big

True/False

Question
This
question is
from the
case study
"Huge
Electronics"
:Due to
matrix
structure the
functional &
project
managers
coexisted.

Correct
Answer
True

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Konkan
Trading
Company" :
What
was the
request of
Trade Union
of Konkan
Trading
Company?

Correct
Answer
Promote the
worker who
is good in
other sports

Your
Answer
Promote the
worker
above the
officer

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Hotel
Black Pearl"
: In last 5/6
years the
overall
clientele
have
reduced
because :-
Correct
Answer
Leaking taps
& toilets ,
Bugs &
pests in
rooms

Your
Answer
Leaking taps
& toilets ,
Bugs &
pests in
rooms , Bad
color , Lift
not
working

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Public
Distribution
" :What is
PDS?

Correct
Answer
Public
Distribution
System

Your
Answer
Pune
Discussion
Scheme
True/False

Question
This
question is
from the
case study
"Alcophin" :
Pharma
companies
can
not advertise
their
products.

Correct
Answer
True

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Shoe
Manufacturi
ng
Company" :
What
segments
are
considered
for
launching
new shoes?

Correct
Answer
Robust &
Cheap ,
Trendy &
Expensive

Your
Answer
Robust &
Cheap ,
Trendy &
Expensive ,
Office
wear ,
Ladies Wear

Match The
Following

Question
Correct
Answer
Your
Answer

This
question is
from the
case study
"Marico
Industry" :
Marico
Industry's
marketing
strategy
Acquire
more FMCG
brands
Vatica
Marico is
big player in
Hair care
market
Parachute
and Saffola

Marico took
over
"Anti-Lice"
Shampoo -
Medikar
Acquire
more FMCG
brands

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Blue Shield
Company" :
What offer
is run by
Blue Shield?

Correct
Answer
Scheme for
retailers ,
Scheme for
Consumers
Your
Answer
Scheme for
retailers ,
Scheme for
Consumers ,
Scheme for
distributors ,
Scheme for
salesmen

Select The
Blank

Question
This
question is
from the
case study
"Watts &
Volts Ltd." :
________%
of sales
were due to
exports.

Correct
Answer
0.5

Your
Answer
0.1

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Tabeffer
India" :
What are the
product
advantages
of Lorino?

Correct
Answer
No
inconvenien
ce of mixing
, No
disposing
off the
package

Your
Answer
No
inconvenien
ce of mixing
, No
disposing
off the
package ,
Very
economical ,
Easily
available

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Amit &
Abhijit" :
What was
the
main
problem in
selling
mushrooms
nationally?

Correct
Answer
Fast
perishable

Your
Answer
Different
taxes

True/False

Question
This
question is
from the
case study
"Mr. Harish
Panjwani" :
Rajesh
feels that he
should be
more
"business-
like" in his
approach.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Detergents
- Rajendra
Kulkarni" :
What was
the
advantage of
Rajendra
Kulkarni's
products
over
competition
to
consumers?

Correct
Answer
Less
harmful to
fabric , Less
price

Your
Answer
Better
Colour ,
Less
harmful to
fabric , Less
price ,
Better
perfume

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Innovation
&
Improvisatio
n" : 3 M
Struggled in
1990
because :-

Correct
Answer
Profits Fell ,
Sales Stalled

Your
Answer
Profits Fell ,
Sales Stalled
,
Competition
became
strong ,
distributors
did not sell

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"A
cooperative
milk
union" :
Why
did the
absenteeism
increase in
the period
Oct - Dec?

Correct
Answer
This was
festival
season

Your
Answer
Workers
were busy in
their farms

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Excel
Typewriters"
:What is the
need of the
customer?

Correct
Answer
Typewriter
with many
letter-styles
& fonts

Your
Answer
Computer
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Paramount
Fertilisers" :
What
decision of
Pennsylvani
a was
disturbing
for
Paramount?

Correct
Answer
To appoint
another
distributor

Your
Answer
To
discontinue
the
arrangement

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Ashoka
Sports
Ltd." :What
is JIT
policy?

Correct
Answer
Just in time

Your
Answer
Just in time

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Second
Generation
System" :
What
is the price
premium
charged over
first
generation
computers?

Correct
Answer
1

Your
Answer
0.25

LIST
OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Blue Shield
Company" :
Which
medium
were used to
popularise
the offer by
Benson &
Johnson?

Correct
Answer
TV , News
papers

Your
Answer
TV , News
papers

Select The
Blank

Question
This
question is
from the
case study
"Suc Seed
Plantation" :
M/S Suc
Seed are
innovator -
manufacture
rs & not too
expert in
________
technique.

Correct
Answer
Marketing

Your
Answer
Marketing

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Ashoka
Sports
Ltd." : Why
did
Ashoka not
permit the
slash of
price?

Correct
Answer
Tamper the
quality
image
Your
Answer
Tamper the
quality
image

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Ajanta
Biscuits" :
In which
segments is
Ajanta
Biscuit
currently
present?

Correct
Answer
Glucose ,
Salted

Your
Answer
Glucose ,
Salted

Select The
Blank

Question
This
question is
from the
case study
"Air India" :
________wa
s
suggested as
USP by
some
managers of
Air India.

Correct
Answer
Telephone
on board

Your
Answer
Telephone
on board

Select The
Blank

Question
This
question is
from the
case study
"Tristar"
:The goods
were
supplied
to 16 depots
based on the
________ of
the
branches.

Correct
Answer
Demand
Estimation

Your
Answer
Demand
Estimation
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr. Milind
Patil" :What
strategy
did
company
adopted in
1998-99?

Correct
Answer
Push
Strategy

Your
Answer
Push
Strategy

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Deepak
Pharmaceuti
cals" : What
was the
effect of
slashed
advertising?

Correct
Answer
Profits
increased ,
Reserves
increased

Your
Answer
Profits
increased ,
Reserves
increased

True/False

Question
This
question is
from the
case study
"Jagat
Stationary
Company" :
The
diaries were
sold in
Karnataka.

Correct
Answer
False

Your
Answer
False

True/False
Question
This
question is
from the
case study
"ABC
Company" :
The Indian
middle
class is
about 1/3rd
of
population.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Bharat
Research
Developmen
t
Corporation
" : What
details does
Project
Profile
have?

Correct
Answer
Product
Identificatio
n , Types of
machinery ,
Raw
material

Your
Answer
Product
Identificatio
n , Types of
machinery ,
Raw
material

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Mahesh
Pharmaceuti
cals" : What
are the
responsibilit
ies of
Propaganda
Stockiest?

Correct
Answer
Distribute
the
medicines ,
Get
medicines
prescribed
by the
doctors
Your
Answer
Distribute
the
medicines ,
Get
medicines
prescribed
by the
doctors

True/False

Question
This
question is
from the
case study
"Ajanta
Biscuits" :
Ajanta
Biscuit
is planning
to enter
Cream
biscuit
segment.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
GM is
called very
small player
in India
because :-

Correct
Answer
The plant
capacity is
only 25000
cars , It sold
just over
8000 cars
last year

Your
Answer
The plant
capacity is
only 25000
cars , It sold
just over
8000 cars
last year

True/False

Question
This
question is
from the
case study
"Ray Ltd." :
The
marketing
director
wanted Ray
Ltd. to
diversify in
Biscuits.

Correct
Answer
False

Your
Answer
False

True/False

Question
This
question is
from the
case study
"The
Kellogg
Company" :
Main
product line
of Kellogg
was a
variety of
convenience
foods.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Tushar
Laboratories
" : The
Indian
doctors were
not using the
life saving
product due
to :-

Correct
Answer
High Price ,
Fear for
fatal
reactions

Your
Answer
High Price ,
Fear for
fatal
reactions

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Health
Club" :What
is the USP
of
Health
Club?
Correct
Answer
International
grade
swimming
pool

Your
Answer
International
grade
swimming
pool

True/False

Question
This
question is
from the
case study
"Nature
Beauty
Products" :
Nature
wants
advice on
whether to
increase the
MRP
because the
Raw
material
prices have
gone up by
50 %.

Correct
Answer
True

Your
Answer
True
True/False

Question
This
question is
from the
case "
General
Motors
Asia-Pacific
" : Auto
industry is
exceed to
undergo big
change.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Scripto" :
Who are the
competitors
of Scripto?

Correct
Answer
Bic , Paper
Mate
Your
Answer
Bic , Paper
Mate ,
Samrat

Select The
Blank

Question
This
question is
from the
case study
"Second
Generation
System" :
The
Second
generation
of
computers
was
introduces
in U.S.A. in
the market
in
early
________.

Correct
Answer
1983

Your
Answer
1983

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Chap-
pals" :
Current
competition
of Chap-pal
is :-

Correct
Answer
Leather
shoose

Your
Answer
Leather
shoose

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Surabhi
Drugs"
:Why was
Panchal
replacing
Medical
Reps with
Health
Workers?

Correct
Answer
Less cost ,
Improved
reach

Your
Answer
Less cost ,
Improved
reach

Match The
Following

Question
Correct
Answer
Your
Answer

Divya
Bhaskar
The third
Gujarati
daily
newspaper
to be
launched
The third
Gujarati
daily
newspaper
to be
launched

This
question is
from the
case study
"The
Marketing
of Divya
Bhaskar" :
Pre launch
activites &
Strategies
To create
awareness
for Divya
Bhaskar &
establish
brand image
To create
awareness
for Divya
Bhaskar &
establish
brand image

Key
fingings of
survey
Their
newspaper
is average in
all respects
Their
newspaper
is average in
all respects

Post survey
phase
Order
bookings
crossed a
record mark
of 2 lac.
Order
bookings
crossed a
record mark
of 2 lac.
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Diva"
:What are
the plans of
Diva's
marketing
manager?

Correct
Answer
Launch
cards in
Hindi &
English

Your
Answer
Launch
economical
cards

True/False

Question
This
question is
from the
case study
"Ice-Kool" :
Studying
consumer
behavior is
important to
any
business.
Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Instant
Electrics" :
The diesel
gen sets face
competition
from :-

Correct
Answer
Petrol
gensets ,
Kerosene
gen sets

Your
Answer
Petrol
gensets ,
Kerosene
gen sets

True/False

Question
This
question is
from the
case study
"Tushar
Laboratories
" :Mumbai
market was
the smallest
in volumes.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr. Nitin
Chandra" :
Product
Benefit of
Silver plated
Bronze
products
is :-

Correct
Answer
They are
within reach
of middle
class
Your
Answer
They are
within reach
of middle
class

Select The
Blank

Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The name
was decided
as
Thompson
&
Thompson
to encash
the
________.

Correct
Answer
Brand
Equity

Your
Answer
Brand
Equity

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Tristar"
:What
would
collapse the
distribution
system of
Tristar?

Correct
Answer
Inter depot
stock
movement

Your
Answer
Inter depot
stock
movement

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saloni -
Chocolates"
:
Developing
Contacts
with the
local
schools was
a :-
Correct
Answer
PR Activty

Your
Answer
PR Activty

Select The
Blank

Question
This
question is
from the
case study
"Maxwell
Ltd." :
According
to Mr.
Arvind,
Success is
the outcome
of well
managed
________.

Correct
Answer
Interdepend
ence

Your
Answer
Interdepend
ence

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Old
Spice" :
Heavy
reliance on
single
alcohol
based
product was
risky
because :-

Correct
Answer
Alcohol
have erratic
supplies

Your
Answer
Alcohol is
addictive

Select The
Blank

Question
This
question is
from the
case study
"Breweries
Products
Ltd." : As
per
company’s
policy the
probation
was for
________
months.
Correct
Answer
Six

Your
Answer
Six

Match The
Following

Question
Correct
Answer
Your
Answer

Fargo Foods
12.5 %
growth
12.5 %
growth

Nasik Soil
Grapes
Grapes

HLL
Van
Coverage
Van
Coverage

Milk Union
Milk
sourcing
Milk
sourcing
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Tushar
Laboratories
" : Tushar
Lab
could sell
the product
a lot in
Mumbai
because :-

Correct
Answer
Giant's
product was
out of stocks
for 2 months

Your
Answer
Tushar
decreased
the price

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Tasty
Biscuits
Pune" : The
positive
points of
this
company
were :-

Correct
Answer
Good
Quality ,
Good
Distribution
, Good
Promotion

Your
Answer
Good
Quality ,
Good
Distribution
, Good
Promotion

Select The
Blank

Question
This
question is
from the
case study
"U.P. Mini
Computers"
: Zenith
suggested a
research in
India to
decide on
________.

Correct
Answer
Product Mix

Your
Answer
Product Mix

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Blue Shield
Company" :
Consumptio
n
of Jams &
sauces is
maximum in
which
months?

Correct
Answer
Sept to Dec

Your
Answer
Sept to Dec

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study "
Raja
Consultants
Ltd." : Vitas
foods was in
what
category?

Correct
Answer
Ready to
Cook

Your
Answer
Instant Food

Select The
Blank

Question
This
question is
from the
case study
"Shri
Krishnan
Ranganatha
n" :
Between
1978 &
1994 Glow
had under
gone six
________.

Correct
Answer
Brand
extensions
Your
Answer
Brand
extensions

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Mr. Vikrant
Modi" :
What were
the
options for
increasing
the sales?

Correct
Answer
Appoint
Sales
Engineers ,
Increase Ad
budget

Your
Answer
Increase Ad
budget ,
Increase
customers ,
Increase
Products

Select The
Blank
Question
This
question is
from the
case study
"Delana
Hosiery
Works" :The
owner
of the
company
believed in
________
human
relations.

Correct
Answer
Informal

Your
Answer
Informal

True/False

Question
This
question is
from the
case study
"AR
Sons" :Mr
Sandeep felt
that
Internet plus
mail order
can attain
popularity.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Instant
Electrics" :
The growth
expected in
the market
in the next
three years
is :-

Correct
Answer
0.33

Your
Answer
0.5

LIST
OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Suchitra
Vision
Ltd." : How
will
increasing
the service
engineer
affect
company's
costs?

Correct
Answer
Increase the
service cost
by 25 %

Your
Answer
Not increase
the service
cost

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Suchitra
Vision
Ltd." : What
did
the company
prided in?

Correct
Answer
Prompt after
sales service

Your
Answer
Prompt after
sales service

Select The
Blank

Question
This
question is
from the
case study
"Mr. Anna
Patil" : Mr
Anna Patil's
farm was
________.

Correct
Answer
Canal
irrigation

Your
Answer
Canal
irrigation

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Auto fast" :
In which
area was
the company
looking to
gain
dominance?

Correct
Answer
Factory
CNC
machines

Your
Answer
Factory
CNC
machines

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Deepak
Pharmaceuti
cals" : Why
did
Mr. Khanna
slashed Ad
budget?

Correct
Answer
Supply
shorter than
demand

Your
Answer
Complete
waste

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Channels
of
Distribution
" : What
were the two
product
qualities of
Joshi &
Deshpande's
product over
competition
?

Correct
Answer
Superior
quality ,
Lower price

Your
Answer
Superior
quality ,
Lower
price ,
Better finish
, Long life
True/False

Question
This
question is
from the
case study
"Shri
Krishnan
Ranganatha
n" : Glow
as a brand
had become
synonymous
with health
care.

Correct
Answer
False

Your
Answer
False

Match The
Following

Question
Correct
Answer
Your
Answer

Marriott
International
International
hospitality
giant
International
hospitality
giant

Sukhi and
Bhoopy
Brand name
"S&B"
WPDC-3
Waterproof
Disposal
Camera

Crunchy and
Crispy Ltd.
Processed
food
business
International
clothing
business

Pratima Ltd.
WPDC-3
Waterproof
Disposal
Camera
Brand name
"S&B"

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Deepak
Pharmaceuti
cals" : What
regulation
did Mr.
Khanna
introduced
immediately
after
joining?

Correct
Answer
Checks with
the orders

Your
Answer
15 days
credit to
dealers

True/False

Question
This
question is
from the
case study
"Surabhi
Drugs" : The
policy
adopted by
Panchal was
very good
for the
company.

Correct
Answer
False

Your
Answer
False

True/False

Question
This
question is
from the
case study
"Mr. Rajiv
Goyal" : The
market for
light
engineering
products
was
shrinking.

Correct
Answer
False

Your
Answer
False

Match The
Following

Question
Correct
Answer
Your
Answer

In initial
years the
concentratio
n is in
Northern
reagion
Lower than
the
competitors
by 8-10%

This
question is
from the
case study
"Switchex
Company" :
Switchex
company
manufacture
s
Entire range
of
awitchgear
products
Mr. Patil

Pricing
strategy
Lower than
the
competitors
by 8-10%
Lower than
the
competitors
by 10-15%

Its Pune
office
headed by
Mr. Patil
Entire range
of
awitchgear
products
True/False

Question
This
question is
from the
case study
"Innovation
&
Improvisatio
n" : 3 M
encouraged
everyone to
become
product
champions.

Correct
Answer
True

Your
Answer
False

True/False

Question
This
question is
from the
case study
"Green Belt"
:Farmers do
not know
hazards of
chemical
fertilizers.

Correct
Answer
False
Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Marriott
International
" : Who
were the
established
competitors
of Marriott?

Correct
Answer
Holiday
Inn ,
Ramada ,
Quality Inn

Your
Answer
Welcome
Group ,
Holiday
Inn ,
Ramada ,
Quality Inn

True/False

Question
This
question is
from the
case study
"Atlas
Marketing
(P) Ltd."
:Atlas
marketing is
a direct
marketing
firm.

Correct
Answer
True

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Watts &
Volts Ltd." :
What was
the
marketing
manager
opposed
for?

Correct
Answer
Two parallel
sales
organisation
s
Your
Answer
New
products

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"A Poultry
Farm" :
What
clauses
were not
met from the
agreement?

Correct
Answer
Equipment
not
delivered in
6 months ,
Said
transportatio
n was not
used

Your
Answer
Equipment
not
delivered in
6 months ,
Said
transportatio
n was not
used
, Higher
money was
charged ,
Inferior
packaging
was used

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Astroid
Computer
Corporation
":
What was
the part of
the
distributor
network of
the
company?

Correct
Answer
Own retail
outlets ,
Franchisee

Your
Answer
Own retail
outlets ,
Franchisee ,
Departmenta
l stores ,
Comp
Wholesalers
True/False

Question
This
question is
from the
case study
"Kleam" :
Retailers
wanted to
display two
brands of
toothpaste.

Correct
Answer
True

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Priya
Automobiles
" :What
must
have
affected the
performance
of Mr. Jain?

Correct
Answer
No
incentives in
cash
Your
Answer
No trip as an
incentive

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"AR Sons" :
AR Sons
became a
firm
of reputation
because of :-

Correct
Answer
Service ,
Quality

Your
Answer
Service ,
Quality ,
Price , Free
gifts

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Vaccum
Flasks" :
What is the
sale
of vacuum
flask
dependent
on?

Correct
Answer
Popularity
of movies

Your
Answer
Price

True/False

Question
This
question is
from the
case study
"Business
Equipments
Ltd." :The
dealer felt
that
Business
Equipments
will not
loose the
business.

Correct
Answer
False

Your
Answer
False
Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Coca-
Cola" :
Coke was
considered
as
unethical
because :-

Correct
Answer
They did not
disclose the
information
they had

Your
Answer
Did not
recall the
stocks

Select The
Blank

Question
This
question is
from the
case study
"Saif
Runs" :The
market can
expand
if the price
is ________.

Correct
Answer
Competitive

Your
Answer
Lowest

True/False

Question
This
question is
from the
case study
"Wall
Mart" : Wall
Mart is the
largest chain
of outlets in
the world.

Correct
Answer
True

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Ray Ltd." :
What were
the product
differences
in Super &
Crystal?

Correct
Answer
Different
Formulation
, Different
packaging

Your
Answer
Different
Formulation
, Different
packaging ,
Higher price
, Different
Consumer

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Tristar"
:What
factors
affected
the
estimated
stock
requirement
of 800
dealers?
Correct
Answer
Political
uncertainty ,
Act of god

Your
Answer
Political
uncertainty ,
Act of god ,
Competition
actions ,
Dealer
demand

Select The
Blank

Question
This
question is
from the
case study
"Price
Plus" : Akai
initiated
________
mania.

Correct
Answer
Exchange

Your
Answer
Exchange

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Collaborati
ve Product
Developmen
t
in E-
Commerce"
:What were
benefits of
Collaborativ
e
development
?

Correct
Answer
Improves
operations ,
Cuts Costs ,
Saves Time

Your
Answer
Improves
operations ,
Cuts Costs ,
Saves Time ,
Saves
manpower

Select The
Blank

Question
This
question is
from the
case study
"Huge
Electronics"
:Due to
rapid
________
the company
organisation
chart was
constantly
changing.

Correct
Answer
Growth

Your
Answer
Employee
turnover

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study "
Hindustan
Lever Ltd." :
What
market did
Hindustan
Lever
entered with
Hima Peas?

Correct
Answer
Processed
Food

Your
Answer
Vegetable
Select The
Blank

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
GM owns
20 % stake
in Fiat &
________.

Correct
Answer
Suzuki

Your
Answer
Honda

Select The
Blank

Question
This
question is
from the
case study
"Priya
Automobiles
" : The
financial
scheme was
beneficial
for
________
by
employees
in different
organisation
s.

Correct
Answer
Group
booking

Your
Answer
Four
wheeler
buying

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Job
Satisfaction"
: Why did
the
atmosphere
changed for
Jayant in the
job?

Correct
Answer
Boss's son
joined the
company

Your
Answer
Boss's son
joined the
company
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Ashoka
Sports
Ltd." :What
are the
expectations
of Ashoka
from the
retailers?

Correct
Answer
Premium
service ,
Quality
display

Your
Answer
Immediate
payment ,
Large
quantities ,
Premium
service ,
Quality
display

Select The
Blank

Question
This
question is
from the
case study "
Mr.
Anand" :
Sales
Manager of
Abha
________
was thinking
about the
number of
Diaries to be
printed for
2004.

Correct
Answer
Diaries

Your
Answer
Calendars

True/False

Question
This
question is
from the
case study
"Food
Processing
Industry"
:
Managemen
t felt that the
hygiene is
not
important in
food
processing
industry.

Correct
Answer
False
Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Banarasida
s" :What
concept did
Banarasidas
applied in
satisfying
customers?

Correct
Answer
Customisati
on

Your
Answer
Product
standardisati
on

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr. Dinesh
Kullhan" :
What
segment is
Mr.
Kullhan's
company in?

Correct
Answer
Soft Drinks

Your
Answer
Soft Drinks

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Get-Well
Medico"
:What are
the
constraints
in the new
shop in the
city?

Correct
Answer
Too small ,
Too
Expensive

Your
Answer
Too small ,
Too
Expensive ,
Godown far
away , Not
near market

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Tushar
Laboratories
" : Tushar
Lab's focus
markets
were :-

Correct
Answer
Orissa ,
Southern
States

Your
Answer
Orissa ,
Southern
States ,
Maharashtra
, Northern
states

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Shakti
Fitness"
:Breathing
problems &
Hypertensio
n are effect
of :-

Correct
Answer
Modern
Living ,
Industrial
environment

Your
Answer
Modern
Living ,
Industrial
environment
, Bad
eating , No
sleep

Select The
Blank

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:According
to
Mr. D'Costa,
if the
business is
to be
expanded it
has to have
a
marketing
team and a
________.

Correct
Answer
Distribution
Network

Your
Answer
Distribution
Network

Select The
Blank

Question
This
question is
from the
case study
"The Foods
Ltd" : The
motivational
research
stud was
done to
understand
consumer
attitude
towards
________.

Correct
Answer
Breakfast
Cereals

Your
Answer
Breakfast
Cereals
LIST
OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

Match The
Following

Question
Correct
Answer
Your
Answer

Old Spice
Erratic
Alcohol
supplies
Erratic
Alcohol
supplies

Sugandha
Mouth
Freshners
Tobaco
Products
Tobaco
Products

Kleam
No Uniform
quality
No Uniform
quality

Services
Unlimited
Funds for
Social
Organisation
s
Funds for
Social
Organisation
s

True/False

Question
This
question is
from the
case study
"Fargo
foods"
:Fargo spent
large
moneys on
capital
equipments
to increase
productivity.

Correct
Answer
True

Your
Answer
True
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Astroid
Computer
Corporation
":
What is the
product
range of this
company?

Correct
Answer
Personal
Computer ,
Monitors ,
Printers

Your
Answer
Personal
Computer ,
Monitors ,
Printers

Select The
Blank

Question
This
question is
from the
case study
"Second
Generation
System" :
The
Second
generation
of
computers
was
introduces
in U.S.A. in
the market
in
early
________.

Correct
Answer
1983

Your
Answer
1983

Select The
Blank

Question
This
question is
from the
case study
"Price
Plus" : Akai
initiated
________
mania.

Correct
Answer
Exchange

Your
Answer
Exchange
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Rajesh
Joshi" :
How did
Rajesh's
style helped
him?

Correct
Answer
Utilised
everyone's
abilities ,
Utilised
everyone's
status

Your
Answer
Utilised
everyone's
abilities ,
Utilised
everyone's
status

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Harish
Patel" :
What is the
advantage
of Kandla
Port in
electronics
exports?

Correct
Answer
Seepz zone

Your
Answer
Seepz zone

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Indian
Aluminium
Company" :
What
was the
target
Audience
for Super
Wrap?

Correct
Answer
Housewives

Your
Answer
Housewives
True/False

Question
This
question is
from the
case study
"Chocolates
" : Kitkat &
Perk are
available in
all towns at
national
level.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:The sales
rep
of the
company
did not
recommend
the
termination
of Sujata &
Anil
because :-

Correct
Answer
The demand
may get
disturbed

Your
Answer
The demand
may get
disturbed

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Mr. Dinesh
Kullhan" :
Mr. Kullhan
wants the
consultant to
devise
strategy in
the area of :-

Correct
Answer
Long term
strategies ,
Rural
markets ,
Segmentatio
n

Your
Answer
Long term
strategies ,
Rural
markets ,
Segmentatio
n

True/False

Question
This
question is
from the
case study
"Food
Processing
Industry"
:
Managemen
t felt that the
hygiene is
not
important in
food
processing
industry.

Correct
Answer
False

Your
Answer
False

Select The
Blank

Question
This
question is
from the
case study
"Shri
Krishnan
Ranganatha
n" :
Between
1978 &
1994 Glow
had under
gone six
________.

Correct
Answer
Brand
extensions

Your
Answer
Brand
extensions

Select The
Blank

Question
This
question is
from the
case study
"Raja
Consultants
Ltd." : The
characteristi
cs of the
consumer
panel were
to be used
for
predicting
the
behavious of
the
________.

Correct
Answer
Population
Your
Answer
Population

Select The
Blank

Question
This
question is
from the
case study
"Suc Seed
Plantation" :
M/S Suc
Seed are
innovator -
manufacture
rs & not too
expert in
________
technique.

Correct
Answer
Marketing

Your
Answer
Marketing

Select The
Blank

Question
This
question is
from the
case study
"ABC A
Major
Beverages
Company" :
The per
capita
consumption
of soft
drinks in
India is
________.

Correct
Answer
3 bottles

Your
Answer
3 bottles

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Second
Generation
System" :
What
is the price
premium
charged over
first
generation
computers?

Correct
Answer
1

Your
Answer
1
True/False

Question
This
question is
from the
case study
"ABC
Company" :
The Indian
middle
class is
about 1/3rd
of
population.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Maxwell
Ltd." :
According
to Mr.
Arvind,
Success is
the outcome
of well
managed
________.
Correct
Answer
Interdepend
ence

Your
Answer
Interdepend
ence

True/False

Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The study
showed that
the market
for prickly
heat powder
is declining.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Tabeffer
India" :
What
product
was
developed
under Brand
Name
Lorino?

Correct
Answer
Tablet based
Soft Drink

Your
Answer
Tablet based
Soft Drink

Match The
Following

Question
Correct
Answer
Your
Answer

Period 4
Demand in
Units is 75
Demand in
Units is 75

This
question is
from the
case study
"Demand" :
Period 1
Demand in
Units is 50
Demand in
Units is 50

Period 2
Demand in
Units is 70
Demand in
Units is 70

Period 3
Demand in
Units is 85
Demand in
Units is 85

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Lubri -
Smooth
Ltd." : At
what
stage of
Product Life
Cycle the
product A-
20 is?
Correct
Answer
Maturity

Your
Answer
Maturity

True/False

Question
This
question is
from the
case study
"Aqua-
Nova" :"Aq
ua-Nova" is
a new
brand of
mineral
water selling
very well in
the
institutional
markets.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Lubri -
Smooth
Ltd." : As a
promotional
strategy the
owner
believes in :-

Correct
Answer
Sampling

Your
Answer
Sampling

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Samadhan
Sakhali
Udyog" :
Samadhan
Sakhali
Udyog's
Distribution
channel
contains :-

Correct
Answer
Own Chain
of Shops

Your
Answer
Own Chain
of Shops

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Fast Page
Communicat
ion" : Pagers
are facing
stiff
resistance
from :-

Correct
Answer
Family
members

Your
Answer
Family
members

True/False

Question
This
question is
from the
case study
"Surabhi
Drugs" : The
policy
adopted by
Panchal was
very good
for the
company.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Channels
of
Distribution
" : What
were the two
product
qualities of
Joshi &
Deshpande's
product over
competition
?

Correct
Answer
Superior
quality ,
Lower price

Your
Answer
Superior
quality ,
Lower price
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Bharat
Research
Developmen
t
Corporation
" : What
details does
Project
Profile
have?

Correct
Answer
Product
Identificatio
n , Types of
machinery ,
Raw
material

Your
Answer
Product
Identificatio
n , Types of
machinery ,
Raw
material

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Astroid
Computer
Corporation
":
What was
the part of
the
distributor
network of
the
company?

Correct
Answer
Own retail
outlets ,
Franchisee

Your
Answer
Own retail
outlets ,
Franchisee

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Dream
Launch of
Ford Escort"
:
What was
1300 petrol
version of
the Escort
launched
against?

Correct
Answer
Maruti
Esteem

Your
Answer
Maruti
Esteem

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
GM is
called very
small player
in India
because :-

Correct
Answer
The plant
capacity is
only 25000
cars , It sold
just over
8000 cars
last year
Your
Answer
The plant
capacity is
only 25000
cars , It sold
just over
8000 cars
last year

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Hotel
Black Pearl"
: Current
customer
profile of
Hotel Pearl
is :-

Correct
Answer
Middle &
Upper
Middle class

Your
Answer
Middle &
Upper
Middle class

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Shakti
Fitness"
:The
profitability
is highest
for :-

Correct
Answer
Jogging

Your
Answer
Jogging

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saloni -
Chocolates"
:
Developing
Contacts
with the
local
schools was
a :-

Correct
Answer
PR Activty
Your
Answer
PR Activty

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Deepak
Pharmaceuti
cals" : Why
did
Mr. Khanna
slashed Ad
budget?

Correct
Answer
Supply
shorter than
demand

Your
Answer
Supply
shorter than
demand

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Paramount
Fertilisers" :
What
facility was
offered to
Paramount
as a special
case?

Correct
Answer
More credit

Your
Answer
More credit

Select The
Blank

Question
This
question is
from the
case study
"Challenger
Sports" :
The
company
command
________ %
of the
market-
share.

Correct
Answer
60

Your
Answer
60
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saloni -
Chocolates"
: Becoming
Distributor
of a
Specialty
Candy was a
case of :-

Correct
Answer
Repositionin
g

Your
Answer
Repositionin
g

Select The
Blank

Question
This
question is
from the
case " The
Real Thing "
: Today
Coca Cola is
sold in
________
countries.
Correct
Answer
200

Your
Answer
200

Select The
Blank

Question
This
question is
from the
case study
"Jagat
Stationary
Company" :
The
________
manufacturi
ng cost per
dozen
diaries was
Rs 270/-.

Correct
Answer
Variable

Your
Answer
Variable

True/False

Question
This
question is
from the
case study
"AR
Sons" :Mr
Sandeep felt
that
Internet plus
mail order
can attain
popularity.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Air India" :
________wa
s
suggested as
USP by
some
managers of
Air India.

Correct
Answer
Telephone
on board

Your
Answer
Telephone
on board
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case "The
Real
Thing" :
Coke used
think
Global act
Local policy
by way of :-

Correct
Answer
Locally
manufacturi
ng product ,
Creating
country/
region
specific
advertising ,
Pricing the
product
differently
in Different
countries

Your
Answer
Locally
manufacturi
ng product ,
Creating
country/
region
specific
advertising ,
Pricing the
product
differently
in Different
countries
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Solar
Energy" :
What is the
Product
Benefit of a
Solar
operated
Products?

Correct
Answer
Saves
electricity &
Money

Your
Answer
Saves
electricity &
Money

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Jagat
Stationary
Company" :
Who
were the
part of the
distribution
channel?

Correct
Answer
Wholesalers
,
Distributors

Your
Answer
Wholesalers
,
Distributors

LIST
OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Diva"
:What are
the USPs of
two
national
companies?
Correct
Answer
Sleek ,
Trendy ,
Glossy

Your
Answer
Sleek ,
Trendy

Multiple
Choice
Single
Answer

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
What is
Maruti's
benefit to
these car
manufacture
rs?

Correct
Answer
They can
source the
components
cheap

Your
Answer
They can
source the
components
cheap
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Tabeffer
India" :
What
product
was
developed
under Brand
Name
Lorino?

Correct
Answer
Tablet based
Soft Drink

Your
Answer
Soft Drink

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"A
cooperative
milk
union" :Why
couldn't the
dairy get
qualified
people?

Correct
Answer
It was in
rural area ,
Rural area
did not have
urban
facilities

Your
Answer
It was in
rural area ,
Rural area
did not have
urban
facilities ,
Dairy
did not pay
good
salaries

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study "
Bharat
Research
Developmen
t
Corporation
" : The main
suggestion
received by
BRDC is
to :-

Correct
Answer
Do a detail
market
research

Your
Answer
Do a detail
market
research

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Delana
Hosiery
Works" :
What was
the overall
effect of
owner's
attitude on
business?

Correct
Answer
Productivity
declined ,
Profits
declined

Your
Answer
Profits
increased ,
Productions
increases

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Tushar
Laboratories
" : Tushar
Lab's focus
markets
were :-

Correct
Answer
Orissa ,
Southern
States

Your
Answer
Orissa ,
Southern
States ,
Maharashtra

Match The
Following

Question
Correct
Answer
Your
Answer
Fargo Foods
12.5 %
growth
Grapes

Nasik Soil
Grapes
11.5 %
growth

HLL
Van
Coverage
Van
Coverage

Milk Union
Milk
sourcing
Milk
sourcing

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Marketing
Orientation"
: The
company
Quality
Services
Ltd. Is
judging it
self by :-

Correct
Answer
Quality

Your
Answer
Market
share

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Chap-
pals" :
Current
competition
of Chap-pal
is :-

Correct
Answer
Leather
shoose

Your
Answer
Hawaii
Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Harish
Patel" :
Whose
Brand will
be
sold under
both the
options?

Correct
Answer
Naresh's
Brand

Your
Answer
Harish's
Brand

True/False

Question
This
question is
from the
case study
"Mr. Rajiv
Goyal" : The
market for
light
engineering
products
was
shrinking.

Correct
Answer
False

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Chocolates
" :CDM
tried to
break
________
that
chocolates
are only for
children.

Correct
Answer
Consumer
mindset

Your
Answer
Consumer
mindset

True/False

Question
This
question is
from the
case study
"Bharat
Research
Developmen
t
Corporation
" : The
major area
of dissent in
case of
BRDC was
lack of
marketing
data.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Bags &
Baggage's
Ltd." : Bags
&
Baggage
Ltd. Always
preferred to
give
discounts to
________.

Correct
Answer
Consumer

Your
Answer
Distributor
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Fluid
Control
Devices
Ltd." :
Fluid
Control
Devices has
current
image of a
manufacture
r of :-

Correct
Answer
Petrol
Pumps

Your
Answer
Petrol
Pumps

True/False

Question
This
question is
from the
case study
"Atlas
Marketing
(P) Ltd."
:Atlas
marketing is
a direct
marketing
firm.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr. Nitin
Chandra" :
Product
Benefit of
Silver plated
Bronze
products
is :-

Correct
Answer
They are
within reach
of middle
class

Your
Answer
They are
within reach
of middle
class

Select The
Blank

Question
This
question is
from the
case study
"Vriddhi
2000" :
Vikas 1000
is at
________
stage of
Product Life
Cycle.

Correct
Answer
Growth

Your
Answer
Decline

True/False

Question
This
question is
from the
case study
"Tushar
Laboratories
" :Mumbai
market was
the smallest
in volumes.
Correct
Answer
False

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Health
Club" : The
membership
of
club is
adversly
affected
because:-

Correct
Answer
Death in
swimming
pool

Your
Answer
Death in
swimming
pool

Match The
Following

Question
Correct
Answer
Your
Answer

Jagat
Stationary
Company
Mumbai
Pune

Priya
Automobile
situated in
Pune
Ahmedabad

Astroid
Computer
Corporation
Bangalore
Kanpur

Moonlight
Ltd.
Manipal
Bangalore

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Huge
Electronics"
:Who were
the
customers of
the
company?

Correct
Answer
Government
customers ,
Military
customers

Your
Answer
Government
customers ,
Non
government
al
organisation
s

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Channels
of
Distribution
" : What
were the two
product
qualities of
Joshi &
Deshpande's
product over
competition
?

Correct
Answer
Superior
quality ,
Lower price

Your
Answer
Superior
quality ,
Lower price

Select The
Blank

Question
This
question is
from the
case study
"U.P. Mini
Computers"
: UP Mini
Computers
& Zenith
Mini
Computers
entered in to
a ________.

Correct
Answer
Technical
Collaboratio
n

Your
Answer
Technical
Collaboratio
n
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study "
Air India " :
The idea
suggested
by one
employee of
Air India
was to :

Correct
Answer
Provide
telephone
service on
board

Your
Answer
Provide
telephone
service on
board

Select The
Blank

Question
This
question is
from the
case study "
Mr.
Anand" :
Sales
Manager of
Abha
________
was thinking
about the
number of
Diaries to be
printed for
2004.

Correct
Answer
Diaries

Your
Answer
Magazines

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Fluid
Control
Devices
Ltd.": The
Market
Share of
Fluid
Control
Devices in
Pumps in
year 1968
was :-

Correct
Answer
0.33
Your
Answer
0.33

True/False

Question
This
question is
from the
case study
"Anveshi -
The Rural
Developmen
t
Organisation
" :Anveshi
had special
concern for
women &
underprivile
ged.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"A Poultry
Farm" :
What
clauses
were not
met from the
agreement?

Correct
Answer
Equipment
not
delivered in
6 months ,
Said
transportatio
n was not
used

Your
Answer
Equipment
not
delivered in
6 months ,
Said
transportatio
n was not
used
, Higher
money was
charged

True/False

Question
This
question is
from the
case study
"Usha
Steels" : Mr.
rao faced a
lot of labor
turn over
problem
initially.
Correct
Answer
False

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Ray Ltd." :
The
________
was to
be improved
to protect
chocolate
from
melting.

Correct
Answer
Packaging

Your
Answer
Packaging

True/False

Question
This
question is
from the
case study
"Mr. Harish
Panjwani" :
Rajesh
feels that he
should be
more
"business-
like" in his
approach.

Correct
Answer
False

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Coca-
Cola" :
Coke's
products
were
banned from
sale in
Belgium
because :-

Correct
Answer
They made
more than
100 children
ill

Your
Answer
They made
more than
100 children
ill

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Cigarettes"
:What was
the new
product
launched by
the
company?

Correct
Answer
Ayurvedic
cigarette

Your
Answer
Mint
cigarette

Select The
Blank

Question
This
question is
from the
case study
"Elevator
Grant" :
________
for
elevators
was
considered
as a
prerequisite
prior to
entry.

Correct
Answer
Market
Research

Your
Answer
Market
Research

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study "
Laxmi Mills
" : Rajan
chose to
manufacture
d groundnut
oil
because :-

Correct
Answer
Commonly
used in India
, Groundnut
was grown
widely in
India
Your
Answer
Commonly
used in India
, Groundnut
was grown
widely in
India

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Detergents
- Rajendra
Kulkarni" :
What was
the
difference
between the
two
products
developed
by Rajendra
Kulkarni?

Correct
Answer
Blue was
costing
slightly
higher

Your
Answer
Blue was
costing
slightly
higher
Select The
Blank

Question
This
question is
from the
case study
"Breweries
Products
Ltd." : As
per
company’s
policy the
probation
was for
________
months.

Correct
Answer
Six

Your
Answer
Six

True/False

Question
This
question is
from the
case study
"Vacuum
Flasks" : If
the movie
flops the
company
ends with
huge
inventory.
Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Raja
Consultants
Ltd." : The
characteristi
cs of the
consumer
panel were
to be used
for
predicting
the
behavious of
the
________.

Correct
Answer
Population

Your
Answer
Target
Audience

Select The
Blank
Question
This
question is
from the
case " Seven
Species" :
________
groups were
not happy
with the
judgement.

Correct
Answer
Environmen
tal

Your
Answer
Environmen
tal

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr. Milind
Patil" :What
strategy
did
company
adopted in
1998-99?

Correct
Answer
Push
Strategy
Your
Answer
Push
Strategy

True/False

Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The study
showed that
the market
for prickly
heat powder
is declining.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Tristar"
:What
would
collapse the
distribution
system of
Tristar?

Correct
Answer
Inter depot
stock
movement

Your
Answer
No stock
positions

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Second
Generation
System" :
What
are the
product
benefits of
second
generation
computers?

Correct
Answer
4 to 16
times more
storage ,
Could be
used as
word
processors ,
Could
operate
sophisticate
d programs

Your
Answer
4 to 16
times more
storage ,
Could
operate
sophisticate
d programs ,
Cheaper
than first
generation

Select The
Blank

Question
This
question is
from the
case study
"Price
Plus" : Akai
initiated
________
mania.

Correct
Answer
Exchange

Your
Answer
Exchange
CMM assgn
01: Shagun
Select The
Blank

Question
This
question is
from the
case study
"U.P. Mini
Computers"
: UP Mini
Computers
& Zenith
Mini
Computers
entered in to
a ________.

Correct
Answer
Technical
Collaboratio
n

Your
Answer
Technical
Collaboratio
n

Select The
Blank

Question
This
question is
from the
case study
"Raja
Consultants
Ltd." : Mr
Virani got
Raja
Consultant
think about
________.

Correct
Answer
Setting
Consumer
panel

Your
Answer
Setting
Consumer
panel

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Channels
of
Distribution
" : What
were the two
product
qualities of
Joshi &
Deshpande's
product over
competition
?

Correct
Answer
Superior
quality ,
Lower price

Your
Answer
Superior
quality ,
Lower price

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Delana
Hosiery
Works" :
What was
the overall
effect of
owner's
attitude on
business?

Correct
Answer
Productivity
declined ,
Profits
declined

Your
Answer
Productivity
declined ,
Profits
declined

True/False

Question
This
question is
from the
case study
"Food
Processing
Industry"
:
Managemen
t felt that the
hygiene is
not
important in
food
processing
industry.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Ashoka
Sports
Ltd." : Why
did
Ashoka not
permit the
slash of
price?

Correct
Answer
Tamper the
quality
image

Your
Answer
Tamper the
quality
image

Match The
Following

Question
Correct
Answer
Your
Answer

Chap-Pals is
a brand
name in
Leather
footware
industry
Leather
footware
industry

Marketing
Orientation
Quality
control
technique-
JIT
manufacturi
ng system
Quality
control
technique-
JIT
manufacturi
ng system

Saloni -
Chocolates
Distributor
of special
cadies
Distributor
of special
cadies

Fit-Fit
exerciser
equipment
Sold in
urban
localities to
higher
middle class
Sold in
urban
localities to
higher
middle class

Currently
Samadhan
Sakhali
Udyog is
Operating
through
4800 own
retail stores
Operating
through
4800 own
retail stores
Select The
Blank

Question
This
question is
from the
case study
"The
Kellogg
Company" :
To increase
sales in
Brazin the
marketing
director had
to create a
________
breakfast
habit.

Correct
Answer
Nutritious

Your
Answer
Nutritious

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Green Belt"
:Why do
farmers buy
chemical
fertilizers?
Correct
Answer
Subsidy ,
Increase in
crop yield ,
Bio
fertilizers
are slow

Your
Answer
Subsidy ,
Increase in
crop yield ,
Bio
fertilizers
are slow

True/False

Question
This
question is
from the
case study
"Fargo
foods"
:Fargo spent
large
moneys on
capital
equipments
to increase
productivity.

Correct
Answer
True

Your
Answer
True
True/False

Question
This
question is
from the
case study
"Ray Ltd." :
The
marketing
director
wanted Ray
Ltd. to
diversify in
Biscuits.

Correct
Answer
False

Your
Answer
False

Select The
Blank

Question
This
question is
from the
case " The
Real Thing "
: The name
Coca Cola
was
registered as
________.

Correct
Answer
Trade mark

Your
Answer
Trade mark
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Collaborati
ve Product
Developmen
t
in E-
Commerce"
:What were
benefits of
Collaborativ
e
development
?

Correct
Answer
Improves
operations ,
Cuts Costs ,
Saves Time

Your
Answer
Improves
operations ,
Cuts Costs ,
Saves Time

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Bharat
Research
Developmen
t
Corporation
" : What
details does
Project
Profile
have?

Correct
Answer
Product
Identificatio
n , Types of
machinery ,
Raw
material

Your
Answer
Product
Identificatio
n , Types of
machinery ,
Raw
material

Select The
Blank

Question
This
question is
from the
case study
"U.P. Mini
Computers"
: Zenith
suggested a
research in
India to
decide on
________.

Correct
Answer
Product Mix

Your
Answer
Product Mix

True/False

Question
This
question is
from the
case study
"Vacuum
Flasks" :
The
company
has
state of the
art plant
with a
Japanese
collaboratio
n.

Correct
Answer
True

Your
Answer
True

Match The
Following
Question
Correct
Answer
Your
Answer

This
question is
from the
case study
"Marico
Industry" :
Marico
Industry's
marketing
strategy
Acquire
more FMCG
brands
Acquire
more FMCG
brands

Marico is
big player in
Hair care
market
Hair care
market

Marico took
over
"Anti-Lice"
Shampoo -
Medikar
"Anti-Lice"
Shampoo -
Medikar
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Konkan
Trading
Company" :
Why was
the officer
promoted by
5 grades?

Correct
Answer
Extraordinar
y Sports
performance

Your
Answer
Extraordinar
y Sports
performance

Select The
Blank

Question
This
question is
from the
case study
"Saif
Runs" :The
market can
expand
if the price
is ________.
Correct
Answer
Competitive

Your
Answer
Competitive

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Rajesh
Joshi" :
How did
Rajesh's
style helped
him?

Correct
Answer
Utilised
everyone's
abilities ,
Utilised
everyone's
status

Your
Answer
Utilised
everyone's
abilities ,
Utilised
everyone's
status
True/False

Question
This
question is
from the
case study
"The
Kellogg
Company" :
Main
product line
of Kellogg
was a
variety of
convenience
foods.

Correct
Answer
True

Your
Answer
False

Select The
Blank

Question
This
question is
from the
case study "
Sukhi and
Bhoopy" :
Sukhi and
Bhoopy are
engaged in
________sp
orts
equipments.

Correct
Answer
Manufacture
and selling

Your
Answer
Manufacture
and selling

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Paramount
Fertilisers" :
What was
the tie up
between
Paramount
&
Pennsylvani
a?

Correct
Answer
Sales &
Distribution
, Marketing

Your
Answer
Sales &
Distribution
, Marketing

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Harish
Patel" :
Which
products
will the
Indian
Company
Export in
order to get
foreign
exchange?

Correct
Answer
Musical
Instruments

Your
Answer
Electronic
parts

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Auto
fast" :What
was the
factory
automation
division
responsible
for?

Correct
Answer
Product
management
, Marketing ,
Product
development

Your
Answer
Marketing ,
Product
development
, Sales

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Kleam"
:Why did
other
companies
failed to
market
toothpastes?

Correct
Answer
No uniform
quality of
Kleam

Your
Answer
No uniform
quality of
Kleam

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
GM is
called very
small player
in India
because :-

Correct
Answer
The plant
capacity is
only 25000
cars , It sold
just over
8000 cars
last year

Your
Answer
The plant
capacity is
only 25000
cars , It sold
just over
8000 cars
last year , It
sells cars
only in one
part of the
country

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Smart
Wash Ltd." :
What were
the
features of
washing
machine?

Correct
Answer
Portability ,
Energy
efficiency

Your
Answer
Portability ,
Energy
efficiency

Select The
Blank

Question
This
question is
from the
case study
"Tristar"
:The goods
were
supplied
to 16 depots
based on the
________ of
the
branches.

Correct
Answer
Demand
Estimation

Your
Answer
Demand
Estimation

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Innovation
&
Improvisatio
n" : 3 M
Struggled in
1990
because :-

Correct
Answer
Profits Fell ,
Sales Stalled

Your
Answer
Profits Fell ,
Sales Stalled
Select The
Blank

Question
This
question is
from the
case study
"The Cold
Ice-Cream
Company" :
The
marketing
team felt
that the use
of coupon
will result in
greater
________.

Correct
Answer
Brand
Awareness

Your
Answer
Brand
Awareness

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Hindustan
Lever -
Rural
Marketing
Initiative" :
What was
the purpose
of This
promotional
drive?

Correct
Answer
Increase
Rural
penetration

Your
Answer
Increase
Rural
penetration

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Old
Spice"
:Which
brand is
advertised
by Shulton?

Correct
Answer
The mother
brand

Your
Answer
The body
talc

True/False

Question
This
question is
from the
case study
"AR
Sons" :Mr
Sandeep felt
that
Internet plus
mail order
can attain
popularity.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Health
Club" : The
membership
of
club is
adversly
affected
because:-

Correct
Answer
Death in
swimming
pool

Your
Answer
Death in
swimming
pool

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Banarasida
s" :What
concept did
Banarasidas
applied in
satisfying
customers?

Correct
Answer
Customisati
on

Your
Answer
Customisati
on
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Business
Equipments
Ltd." : The
prices of
Business
equipments
are :-

Correct
Answer
Competitive

Your
Answer
Les than
competition

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Moonlight
Ltd." : What
was the
share of
direct sales
in Product C
to total
sales?
Correct
Answer
0.4

Your
Answer
0.4

Select The
Blank

Question
This
question is
from the
case " Seven
Species" :
________
groups were
not happy
with the
judgement.

Correct
Answer
Environmen
tal

Your
Answer
Environmen
tal

Select The
Blank

Question
This
question is
from the
case study
"ABC A
Major
Beverages
Company" :
The
arrangement
between
ABC &
CCA is
________.

Correct
Answer
CCA will
market ABC
brands with
their own

Your
Answer
CCA will
market ABC
brands with
their own

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Watts &
Volts Ltd." :
Why did
chairaman
appoint a
marketing
manager?

Correct
Answer
Too many
responsibilit
ies in
Regional
manager

Your
Answer
Too many
responsibilit
ies in
Regional
manager

True/False

Question
This
question is
from the
case study
"Ajanta
Biscuits" :
Ajanta
Biscuit
is planning
to enter
Cream
biscuit
segment.

Correct
Answer
False

Your
Answer
False

True/False

Question
This
question is
from the
case study
"Mr. Harish
Panjwani" :
Rajesh
feels that he
should be
more
"business-
like" in his
approach.

Correct
Answer
False

Your
Answer
True

True/False

Question
This
question is
from the
case study
"Alcophin" :
Pharma
companies
can
not advertise
their
products.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Rio De
Janeiro"
:What was
Coke's
market share
in Brazin?

Correct
Answer
0.5

Your
Answer
0.085

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Astroid
Computer
Corporation
":
What is the
product
range of this
company?

Correct
Answer
Personal
Computer ,
Monitors ,
Printers

Your
Answer
Personal
Computer ,
Monitors

True/False

Question
This
question is
from the
case study
"Beauty
Cosmetics" :
Beauty
cosmetics
want to
reach the
products at
All India
level.

Correct
Answer
True

Your
Answer
True

CMM
assgn :02:
Sunny
True/False

Question
This
question is
from the
case study
"Air Cool
India Ltd." :
The launch
got delayed
because the
dealers were
not ready.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Solar
Energy" :
What is the
Product
Benefit of a
Solar
operated
Products?

Correct
Answer
Saves
electricity &
Money

Your
Answer
Saves
electricity &
Money

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saloni -
Chocolates"
:
Developing
Contacts
with the
local
schools was
a :-

Correct
Answer
PR Activty

Your
Answer
Promotional
Activity

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Wall Mart -
Logistic
Leader" :
What
problems
did Wall
Mart faced
in some
markets?

Correct
Answer
Lack of
Historical
data ,
Inexperience
d manpower

Your
Answer
Lack of
Historical
data ,
Inexperience
d manpower

True/False

Question
This
question is
from the
case study
"Ice-Kool" :
Studying
consumer
behavior is
important to
any
business.

Correct
Answer
True
Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Paramount
Fertilisers" :
Why was
the
production
of four
products
suspended ?

Correct
Answer
They were
uneconomic
al , Seasonal
, Poor
Product life
cycles

Your
Answer
They were
uneconomic
al , Seasonal
, Poor
Product life
cycles

True/False
Question
This
question is
from the
case study
"Vacuum
Flasks" :
The
company
has
state of the
art plant
with a
Japanese
collaboratio
n.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case " Coca-
Cola " :
Analysts felt
that
Belgian
recall was
the
worst_____
___
problem.

Correct
Answer
Public
Relations

Your
Answer
Public
Relations

Match The
Following

Question
Correct
Answer
Your
Answer

Marriott
International
International
hospitality
giant
International
hospitality
giant

Sukhi and
Bhoopy
Brand name
"S&B"
Brand name
"S&B"

Crunchy and
Crispy Ltd.
Processed
food
business
Processed
food
business

Pratima Ltd.
WPDC-3
Waterproof
Disposal
Camera
WPDC-3
Waterproof
Disposal
Camera

Select The
Blank

Question
This
question is
from the
case study
"Shri
Krishnan
Ranganatha
n" :
Between
1978 &
1994 Glow
had under
gone six
________.

Correct
Answer
Brand
extensions

Your
Answer
Brand
extensions
Select The
Blank

Question
This
question is
from the
case study
"Food
Processing
Industry" :
According
to union, the
worker was
employed as
sweeper &
not
________.

Correct
Answer
Wet sweeper

Your
Answer
Wet sweeper

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Indian
Aluminium
Company" :
What
was the
target
Audience
for Super
Wrap?

Correct
Answer
Housewives

Your
Answer
Housewives

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Job
Satisfaction"
: What was
the
effect of
Jayant
continuing
in the same
job?

Correct
Answer
Frustration ,
Demoralisati
on

Your
Answer
Frustration ,
Demoralisati
on
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Marriott
International
" : Who
were the
established
competitors
of Marriott?

Correct
Answer
Holiday
Inn ,
Ramada ,
Quality Inn

Your
Answer
Holiday
Inn ,
Ramada ,
Quality Inn

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Coca-
Cola" :
Coke's
products
were
banned from
sale in
Belgium
because :-

Correct
Answer
They made
more than
100 children
ill

Your
Answer
They made
more than
100 children
ill

Select The
Blank

Question
This
question is
from the
case study "
Sukhi and
Bhoopy" :
Sukhi and
Bhoopy are
engaged in
________sp
orts
equipments.

Correct
Answer
Manufacture
and selling

Your
Answer
Manufacture
and selling

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case "Ethel
Graff" :
Why do
Europeans
come to
India to
work?

Correct
Answer
Indian
Experience
matter in
International
market ,
Challenge of
working
in
Unfamiliar
environment

Your
Answer
Challenge of
working in
Unfamiliar
environment
, Indian
Experience
matter in
International
market
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Blue Shield
Company" :
What type
of
promotion
was planned
in high sale
period by
Benson &
Johnson?

Correct
Answer
Discount
offer

Your
Answer
Discount
offer

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Blue Shield
Company" :
What
problem is
faced by
Benson &
Johnson?

Correct
Answer
Retailers
could not
sell the
stocks

Your
Answer
Retailers
could not
sell the
stocks

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Samadhan
Sakhali
Udyog" :
Samadhan
Sakhali
Udyog's
Distribution
channel
contains :-

Correct
Answer
Own Chain
of Shops

Your
Answer
Own Chain
of Shops

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Lubri -
Smooth
Ltd." : At
what
stage of
Product Life
Cycle the
product A-
20 is?

Correct
Answer
Maturity

Your
Answer
Maturity

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Fast Page
Communicat
ion" : Pagers
are facing
stiff
resistance
from :-

Correct
Answer
Family
members

Your
Answer
Family
members

Multiple
Choice
Single
Answer

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
What is
Maruti's
benefit to
these car
manufacture
rs?

Correct
Answer
They can
source the
components
cheap
Your
Answer
They can
source the
components
cheap

Select The
Blank

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:According
to
Mr. D'Costa,
if the
business is
to be
expanded it
has to have
a
marketing
team and a
________.

Correct
Answer
Distribution
Network

Your
Answer
Distribution
Network

True/False
Question
This
question is
from the
case study
"Mr. Rajiv
Goyal" : The
market for
light
engineering
products
was
shrinking.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Fluid
Control
Devices
Ltd.": The
Market
Share of
Fluid
Control
Devices in
Pumps in
year 1968
was :-
Correct
Answer
0.33

Your
Answer
0.33

Multiple
Choice
Single
Answer

Question
This
question is
from the
case " Mr
Dinesh
Kapoor " :
What
segment is
Mr. Kapoor
planning to
enter?

Correct
Answer
Gymnasium

Your
Answer
Gymnasium

Select The
Blank

Question
This
question is
from the
case study
"Organic
Marketing
Initiatives
and
Rural
Developmen
t" :The rapid
increase in
production
of ________
is
creating new
and complex
challenges.

Correct
Answer
Organic
Food

Your
Answer
Organic
Food

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case "Ethel
Graff" : The
company
plans to
increase the
intake of
Europeans
in India
because :-

Correct
Answer
In India they
cost only 25
% , Attrition
is only 15 %

Your
Answer
In India they
cost only 25
% , Attrition
is only 15 %
, They know
the
language

Select The
Blank

Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The name
was decided
as
Thompson
&
Thompson
to encash
the
________.

Correct
Answer
Brand
Equity

Your
Answer
Brand
Equity
True/False

Question
This
question is
from the
case study
"Atlas
Marketing
(P) Ltd."
:Atlas
marketing is
a direct
marketing
firm.

Correct
Answer
True

Your
Answer
True

True/False

Question
This
question is
from the
case study
"Chocolates
" : Kitkat &
Perk are
available in
all towns at
national
level.

Correct
Answer
False
Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"A
cooperative
milk
union" :Why
couldn't the
dairy get
qualified
people?

Correct
Answer
It was in
rural area ,
Rural area
did not have
urban
facilities

Your
Answer
It was in
rural area

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Harish
Patel" :
What is the
advantage
of Kandla
Port in
electronics
exports?

Correct
Answer
Seepz zone

Your
Answer
Seepz zone

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Auto fast" :
In which
area was
the company
looking to
gain
dominance?

Correct
Answer
Factory
CNC
machines

Your
Answer
Factory
automation
equipment

True/False

Question
This
question is
from the
case study
"Hotel
Black Pearl"
:Since the
opening of
'Saphire' the
business of
Black Pearl
is
remarkably
affected.

Correct
Answer
True

Your
Answer
True

Match The
Following

Question
Correct
Answer
Your
Answer
Chap-Pals is
a brand
name in
Leather
footware
industry
Leather
footware
industry

Marketing
Orientation
Quality
control
technique-
JIT
manufacturi
ng system
Quality
control
technique-
JIT
manufacturi
ng system

Saloni -
Chocolates
Distributor
of special
cadies
Distributor
of special
cadies

Fit-Fit
exerciser
equipment
Sold in
urban
localities to
higher
middle class
Sold in
urban
localities to
higher
middle class

Currently
Samadhan
Sakhali
Udyog is
Operating
through
4800 own
retail stores
Operating
through
4800 own
retail stores

Select The
Blank

Question
This
question is
from the
case study
"Raja
Consultants
Ltd." : The
characteristi
cs of the
consumer
panel were
to be used
for
predicting
the
behavious of
the
________.
Correct
Answer
Population

Your
Answer
Population

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Banarasida
s" :What
concept did
Banarasidas
applied in
satisfying
customers?

Correct
Answer
Customisati
on

Your
Answer
Customisati
on

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "The
Real
Thing" :
Coca Cola
pursued
aggressive
Global
Branding by
way of :-

Correct
Answer
Creative
placement
of its logo

Your
Answer
Attractive
packaging

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Deepak
Pharmaceuti
cals" : What
regulation
did Mr.
Khanna
introduced
immediately
after
joining?
Correct
Answer
Checks with
the orders

Your
Answer
Advance
payment for
the orders

Select The
Blank

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:Anil &
Sujata
were the
direct
dealers who
were
appointed as
________.

Correct
Answer
Distributors

Your
Answer
Distributors

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Blue Shield
Company" :
Which
medium
were used to
popularise
the offer by
Benson &
Johnson?

Correct
Answer
TV , News
papers

Your
Answer
TV , News
papers

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Paramount
Fertilisers" :
What was
the tie up
between
Paramount
&
Pennsylvani
a?
Correct
Answer
Sales &
Distribution
, Marketing

Your
Answer
Sales &
Distribution
, Marketing

True/False

Question
This
question is
from the
case study
"ABC
Company" :
The Indian
middle
class is
about 1/3rd
of
population.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Anveshi -
The Rural
Developmen
t
Organisation
" :Anveshi
worked in
villages
which are
________

Correct
Answer
Economicall
y
vulnerable.

Your
Answer
Economicall
y
vulnerable.

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Air Cool
India Ltd." :
The test
marketing
was decided
in
Mumbai :-

Correct
Answer
To see
product
Performance
, Was done
for 2 months

Your
Answer
To see
product
Performance
, Was done
for 2 months

LIST OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:The sales
rep
of the
company
did not
recommend
the
termination
of Sujata &
Anil
because :-
Correct
Answer
The demand
may get
disturbed

Your
Answer
They had
good
reputation in
market

Match The
Following

Question
Correct
Answer
Your
Answer

In initial
years the
concentratio
n is in
Northern
reagion
Western
reagion

This
question is
from the
case study
"Switchex
Company" :
Switchex
company
manufacture
s
Entire range
of
awitchgear
products
Entire range
of
awitchgear
products

Pricing
strategy
Lower than
the
competitors
by 8-10%
Lower than
the
competitors
by 8-10%

Its Pune
office
headed by
Mr. Patil
Mr. Patil

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Mahesh
Pharmaceuti
cals" : What
are the
responsibilit
ies of
Propaganda
Stockiest?

Correct
Answer
Distribute
the
medicines ,
Get
medicines
prescribed
by the
doctors

Your
Answer
Distribute
the
medicines ,
Get
medicines
prescribed
by the
doctors ,
Get
maximum
discount
from the
company

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case " Seven
Species" :
Which
countries
were
banned from
exporting
shrimps?

Correct
Answer
India ,
Pakistan

Your
Answer
Korea

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Deepak
Pharmaceuti
cals" : Why
did
Mr. Khanna
slashed Ad
budget?

Correct
Answer
Supply
shorter than
demand

Your
Answer
No demand
Select The
Blank

Question
This
question is
from the
case study
"The
Kellogg
Company" :
To increase
sales in
Brazin the
marketing
director had
to create a
________
breakfast
habit.

Correct
Answer
Nutritious

Your
Answer
Nutritious

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Challenger
Sports" : If a
particular
cricket star
fails then
this leads
to :-
Correct
Answer
less sale of
bats with his
photo , High
inventories

Your
Answer
less sale of
bats with his
photo , High
inventories ,
Bad quality
perception
of bats ,
Poor price
for those
bats

True/False

Question
This
question is
from the
case study
"Huge
Electronics"
:Due to
matrix
structure the
functional &
project
managers
coexisted.

Correct
Answer
True

Your
Answer
True
True/False

Question
This
question is
from the
case study
"Sukhi and
Bhoopy" :
Using S & B
brand name
for the new
products
produced in
the new
sewing
machine is
called Brand
Extension.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Air Cool
India Ltd." :
The test
marketing
was decided
in
Mumbai :-

Correct
Answer
To see
product
Performance
, Was done
for 2 months

Your
Answer
To see
product
Performance
, Was done
for 3 months
, To see
consumer
response

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Seema
Leather" :
Indian
leather
industry is
facing
problem
of :-

Correct
Answer
Modernisati
on
Your
Answer
Modernisati
on

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Konkan
Trading
Company" :
Why was
the officer
promoted by
5 grades?

Correct
Answer
Extraordinar
y Sports
performance

Your
Answer
Over
achievement
of target

True/False

Question
This
question is
from the
case study
"Atlas
Marketing
(P) Ltd."
:Atlas
marketing is
a direct
marketing
firm.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Suc Seed
Plantation" :
M/S Suc
Seed are
innovator -
manufacture
rs & not too
expert in
________
technique.

Correct
Answer
Marketing

Your
Answer
Marketing
Select The
Blank

Question
This
question is
from the
case study
"ABC A
Major
Beverages
Company" :
The
arrangement
between
ABC &
CCA is
________.

Correct
Answer
CCA will
market ABC
brands with
their own

Your
Answer
ABC will
manufacture
CCA brands

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Mr. Vikrant
Modi" : In
what
industry the
product of
this
company
used as Raw
Material?

Correct
Answer
Chemical ,
Pharmaceuti
cal

Your
Answer
Fertilisers ,
Metal
Coating ,
Chemical

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Ajanta
Biscuits" :
In which
segments is
Ajanta
Biscuit
currently
present?

Correct
Answer
Glucose ,
Salted

Your
Answer
Glucose ,
Salted ,
Cream

True/False

Question
This
question is
from the
case study
"Pratima
Ltd." : The
product
WPDC-3
with the
price of Rs
300/-
perfectly fits
into the
current
product
range of
Pratima Ltd.

Correct
Answer
False

Your
Answer
True

True/False

Question
This
question is
from the
case study
"Innovation
&
Improvisatio
n" : 3 M
encouraged
everyone to
become
product
champions.

Correct
Answer
True

Your
Answer
True

Match The
Following

Question
Correct
Answer
Your
Answer

Divya
Bhaskar
The third
Gujarati
daily
newspaper
to be
launched
The third
Gujarati
daily
newspaper
to be
launched

This
question is
from the
case study
"The
Marketing
of Divya
Bhaskar" :
Pre launch
activites &
Strategies
To create
awareness
for Divya
Bhaskar &
establish
brand image
To create
awareness
for Divya
Bhaskar &
establish
brand image

Key
fingings of
survey
Their
newspaper
is average in
all respects
Their
newspaper
is average in
all respects

Post survey
phase
Order
bookings
crossed a
record mark
of 2 lac.
Order
bookings
crossed a
record mark
of 2 lac.

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Deepak
Pharmaceuti
cals" : What
was the
effect of
slashed
advertising?

Correct
Answer
Profits
increased ,
Reserves
increased

Your
Answer
Profits
increased ,
Reserves
increased ,
Manpower
increased

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case "The
Real
Thing" :
Coke used
think
Global act
Local policy
by way of :-

Correct
Answer
Locally
manufacturi
ng product ,
Creating
country/
region
specific
advertising ,
Pricing the
product
differently
in Different
countries

Your
Answer
Locally
manufacturi
ng product ,
Creating
country/
region
specific
advertising ,
Pricing the
product
differently
in Different
countries
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Dream
Launch of
Ford Escort"
:
What was
the
percieved
difference
between
petrol &
diesel
version of
Escort?

Correct
Answer
Petrol is
underpower
ed than
diesel

Your
Answer
Diesel is
smooth than
petrol

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Paramount
Fertilisers" :
What
facility was
offered to
Paramount
as a special
case?

Correct
Answer
More credit

Your
Answer
More credit

True/False

Question
This
question is
from the
case study
"Bharat
Research
Developmen
t
Corporation
" : The
major area
of dissent in
case of
BRDC was
lack of
marketing
data.

Correct
Answer
True

Your
Answer
True
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Ray Ltd." :
What were
the product
differences
in Super &
Crystal?

Correct
Answer
Different
Formulation
, Different
packaging

Your
Answer
Different
Formulation
, Different
packaging ,
Different
Consumer

True/False

Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The study
showed that
the market
for prickly
heat powder
is declining.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study "
Raja
Consultants
Ltd." : What
did Raja
Consultants
started with?

Correct
Answer
Consultancy

Your
Answer
Advertising

Select The
Blank
Question
This
question is
from the
case study
"Suc Seed
Plantation" :
M/S Suc
Seed have
always
believed in
Excellence
Through
________.

Correct
Answer
Innovation

Your
Answer
Best Service

Select The
Blank

Question
This
question is
from the
case study
"Delana
Hosiery
Works" :The
owner
of the
company
believed in
________
human
relations.

Correct
Answer
Informal
Your
Answer
Professional

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Job
Satisfaction"
: What was
the
effect of
Jayant
continuing
in the same
job?

Correct
Answer
Frustration ,
Demoralisati
on

Your
Answer
Frustration ,
Demoralisati
on , Not
meeting
target

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Shakti
Fitness"
:The
profitability
is highest
for :-

Correct
Answer
Jogging

Your
Answer
Yoga

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Priya
Automobiles
" :Why did
the
company
started
loosing the
market?

Correct
Answer
New Fuel
efficient
bike
introduced
Your
Answer
New Fuel
efficient
bike
introduced

True/False

Question
This
question is
from the
case study
"Huge
Electronics"
:Due to
matrix
structure the
functional &
project
managers
coexisted.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Roshni
Lamp
Makers
Ltd." : What
are the
product
benefits of
electronic
ballast?

Correct
Answer
Reduces
energy
consumption
, Increases
efficiency ,
Increases
tube life

Your
Answer
Reduces
energy
consumption
, Increases
efficiency ,
Increases
tube life

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Kamlesh &
Laltu" :
What is the
current
product
constraint of
kamlesh &
Laltu?

Correct
Answer
One Type &
One size

Your
Answer
Little height

Select The
Blank

Question
This
question is
from the
case study
"Mr. Anna
Patil" : Mr
Anna Patil's
farm was
________.

Correct
Answer
Canal
irrigation

Your
Answer
Canal
irrigation

Select The
Blank

Question
This
question is
from the
case study
"U.P. Mini
Computers"
: Zenith
suggested a
research in
India to
decide on
________.

Correct
Answer
Product Mix

Your
Answer
Pricing

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Tasty
Biscuits
Pune" : The
positive
points of
this
company
were :-

Correct
Answer
Good
Quality ,
Good
Distribution
, Good
Promotion
Your
Answer
Good
Quality ,
Good
Distribution
, Good Price

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Fluid
Control
Devices
Ltd." :
Fluid
Control
Devices has
current
image of a
manufacture
r of :-

Correct
Answer
Petrol
Pumps

Your
Answer
Oil Pumps

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"The Cold
Ice-Cream
Company" :
What is the
promotional
offer on the
new
product?

Correct
Answer
Rs 6/- Off
Coupon

Your
Answer
Buy One get
one free

Select The
Blank

Question
This
question is
from the
case " Coca-
Cola " :
Analysts felt
that
Belgian
recall was
the
worst_____
___
problem.

Correct
Answer
Public
Relations

Your
Answer
Distribution

True/False

Question
This
question is
from the
case study
"Ray Ltd." :
The
marketing
director
wanted Ray
Ltd. to
diversify in
Biscuits.

Correct
Answer
False

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:Anil &
Sujata
were the
direct
dealers who
were
appointed as
________.

Correct
Answer
Distributors

Your
Answer
Distributors

Select The
Blank

Question
This
question is
from the
case study
"Chocolates
" :CDM
tried to
break
________
that
chocolates
are only for
children.

Correct
Answer
Consumer
mindset

Your
Answer
Consumer
mindset
True/False

Question
This
question is
from the
case study
"Wall
Mart" : Wall
Mart is the
largest chain
of outlets in
the world.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Shakti
Fitness"
:Shakti
Fitness
offers an
opportunity
to the
citizens of
maintaining
good health
through
________.
Correct
Answer
Exercise

Your
Answer
Exercise

CMM
assgn :02:
Sunny
True/False

Question
This
question is
from the
case study
"Air Cool
India Ltd." :
The launch
got delayed
because the
dealers were
not ready.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Solar
Energy" :
What is the
Product
Benefit of a
Solar
operated
Products?

Correct
Answer
Saves
electricity &
Money

Your
Answer
Saves
electricity &
Money

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saloni -
Chocolates"
:
Developing
Contacts
with the
local
schools was
a :-

Correct
Answer
PR Activty
Your
Answer
Promotional
Activity

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Wall Mart -
Logistic
Leader" :
What
problems
did Wall
Mart faced
in some
markets?

Correct
Answer
Lack of
Historical
data ,
Inexperience
d manpower

Your
Answer
Lack of
Historical
data ,
Inexperience
d manpower

True/False
Question
This
question is
from the
case study
"Ice-Kool" :
Studying
consumer
behavior is
important to
any
business.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Paramount
Fertilisers" :
Why was
the
production
of four
products
suspended ?

Correct
Answer
They were
uneconomic
al , Seasonal
, Poor
Product life
cycles

Your
Answer
They were
uneconomic
al , Seasonal
, Poor
Product life
cycles

True/False

Question
This
question is
from the
case study
"Vacuum
Flasks" :
The
company
has
state of the
art plant
with a
Japanese
collaboratio
n.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case " Coca-
Cola " :
Analysts felt
that
Belgian
recall was
the
worst_____
___
problem.

Correct
Answer
Public
Relations

Your
Answer
Public
Relations

Match The
Following

Question
Correct
Answer
Your
Answer

Marriott
International
International
hospitality
giant
International
hospitality
giant
Sukhi and
Bhoopy
Brand name
"S&B"
Brand name
"S&B"

Crunchy and
Crispy Ltd.
Processed
food
business
Processed
food
business

Pratima Ltd.
WPDC-3
Waterproof
Disposal
Camera
WPDC-3
Waterproof
Disposal
Camera

Select The
Blank

Question
This
question is
from the
case study
"Shri
Krishnan
Ranganatha
n" :
Between
1978 &
1994 Glow
had under
gone six
________.

Correct
Answer
Brand
extensions

Your
Answer
Brand
extensions

Select The
Blank

Question
This
question is
from the
case study
"Food
Processing
Industry" :
According
to union, the
worker was
employed as
sweeper &
not
________.

Correct
Answer
Wet sweeper

Your
Answer
Wet sweeper
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Indian
Aluminium
Company" :
What
was the
target
Audience
for Super
Wrap?

Correct
Answer
Housewives

Your
Answer
Housewives

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Job
Satisfaction"
: What was
the
effect of
Jayant
continuing
in the same
job?

Correct
Answer
Frustration ,
Demoralisati
on

Your
Answer
Frustration ,
Demoralisati
on

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Marriott
International
" : Who
were the
established
competitors
of Marriott?

Correct
Answer
Holiday
Inn ,
Ramada ,
Quality Inn

Your
Answer
Holiday
Inn ,
Ramada ,
Quality Inn
Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Coca-
Cola" :
Coke's
products
were
banned from
sale in
Belgium
because :-

Correct
Answer
They made
more than
100 children
ill

Your
Answer
They made
more than
100 children
ill

Select The
Blank

Question
This
question is
from the
case study "
Sukhi and
Bhoopy" :
Sukhi and
Bhoopy are
engaged in
________sp
orts
equipments.

Correct
Answer
Manufacture
and selling

Your
Answer
Manufacture
and selling

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case "Ethel
Graff" :
Why do
Europeans
come to
India to
work?

Correct
Answer
Indian
Experience
matter in
International
market ,
Challenge of
working
in
Unfamiliar
environment

Your
Answer
Challenge of
working in
Unfamiliar
environment
, Indian
Experience
matter in
International
market

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Blue Shield
Company" :
What type
of
promotion
was planned
in high sale
period by
Benson &
Johnson?

Correct
Answer
Discount
offer

Your
Answer
Discount
offer
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Blue Shield
Company" :
What
problem is
faced by
Benson &
Johnson?

Correct
Answer
Retailers
could not
sell the
stocks

Your
Answer
Retailers
could not
sell the
stocks

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Samadhan
Sakhali
Udyog" :
Samadhan
Sakhali
Udyog's
Distribution
channel
contains :-

Correct
Answer
Own Chain
of Shops

Your
Answer
Own Chain
of Shops

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Lubri -
Smooth
Ltd." : At
what
stage of
Product Life
Cycle the
product A-
20 is?

Correct
Answer
Maturity

Your
Answer
Maturity

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Fast Page
Communicat
ion" : Pagers
are facing
stiff
resistance
from :-

Correct
Answer
Family
members

Your
Answer
Family
members

Multiple
Choice
Single
Answer

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
What is
Maruti's
benefit to
these car
manufacture
rs?

Correct
Answer
They can
source the
components
cheap

Your
Answer
They can
source the
components
cheap

Select The
Blank

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:According
to
Mr. D'Costa,
if the
business is
to be
expanded it
has to have
a
marketing
team and a
________.
Correct
Answer
Distribution
Network

Your
Answer
Distribution
Network

True/False

Question
This
question is
from the
case study
"Mr. Rajiv
Goyal" : The
market for
light
engineering
products
was
shrinking.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Fluid
Control
Devices
Ltd.": The
Market
Share of
Fluid
Control
Devices in
Pumps in
year 1968
was :-

Correct
Answer
0.33

Your
Answer
0.33

Multiple
Choice
Single
Answer

Question
This
question is
from the
case " Mr
Dinesh
Kapoor " :
What
segment is
Mr. Kapoor
planning to
enter?

Correct
Answer
Gymnasium

Your
Answer
Gymnasium

Select The
Blank

Question
This
question is
from the
case study
"Organic
Marketing
Initiatives
and
Rural
Developmen
t" :The rapid
increase in
production
of ________
is
creating new
and complex
challenges.

Correct
Answer
Organic
Food

Your
Answer
Organic
Food

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case "Ethel
Graff" : The
company
plans to
increase the
intake of
Europeans
in India
because :-

Correct
Answer
In India they
cost only 25
% , Attrition
is only 15 %

Your
Answer
In India they
cost only 25
% , Attrition
is only 15 %
, They know
the
language

Select The
Blank

Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The name
was decided
as
Thompson
&
Thompson
to encash
the
________.

Correct
Answer
Brand
Equity

Your
Answer
Brand
Equity

True/False

Question
This
question is
from the
case study
"Atlas
Marketing
(P) Ltd."
:Atlas
marketing is
a direct
marketing
firm.

Correct
Answer
True

Your
Answer
True

True/False

Question
This
question is
from the
case study
"Chocolates
" : Kitkat &
Perk are
available in
all towns at
national
level.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"A
cooperative
milk
union" :Why
couldn't the
dairy get
qualified
people?

Correct
Answer
It was in
rural area ,
Rural area
did not have
urban
facilities
Your
Answer
It was in
rural area

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Harish
Patel" :
What is the
advantage
of Kandla
Port in
electronics
exports?

Correct
Answer
Seepz zone

Your
Answer
Seepz zone

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Auto fast" :
In which
area was
the company
looking to
gain
dominance?

Correct
Answer
Factory
CNC
machines

Your
Answer
Factory
automation
equipment

True/False

Question
This
question is
from the
case study
"Hotel
Black Pearl"
:Since the
opening of
'Saphire' the
business of
Black Pearl
is
remarkably
affected.

Correct
Answer
True

Your
Answer
True
Match The
Following

Question
Correct
Answer
Your
Answer

Chap-Pals is
a brand
name in
Leather
footware
industry
Leather
footware
industry

Marketing
Orientation
Quality
control
technique-
JIT
manufacturi
ng system
Quality
control
technique-
JIT
manufacturi
ng system

Saloni -
Chocolates
Distributor
of special
cadies
Distributor
of special
cadies

Fit-Fit
exerciser
equipment
Sold in
urban
localities to
higher
middle class
Sold in
urban
localities to
higher
middle class

Currently
Samadhan
Sakhali
Udyog is
Operating
through
4800 own
retail stores
Operating
through
4800 own
retail stores

Select The
Blank

Question
This
question is
from the
case study
"Raja
Consultants
Ltd." : The
characteristi
cs of the
consumer
panel were
to be used
for
predicting
the
behavious of
the
________.

Correct
Answer
Population

Your
Answer
Population

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Banarasida
s" :What
concept did
Banarasidas
applied in
satisfying
customers?

Correct
Answer
Customisati
on
Your
Answer
Customisati
on

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "The
Real
Thing" :
Coca Cola
pursued
aggressive
Global
Branding by
way of :-

Correct
Answer
Creative
placement
of its logo

Your
Answer
Attractive
packaging

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Deepak
Pharmaceuti
cals" : What
regulation
did Mr.
Khanna
introduced
immediately
after
joining?

Correct
Answer
Checks with
the orders

Your
Answer
Advance
payment for
the orders

Select The
Blank

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:Anil &
Sujata
were the
direct
dealers who
were
appointed as
________.

Correct
Answer
Distributors

Your
Answer
Distributors

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Blue Shield
Company" :
Which
medium
were used to
popularise
the offer by
Benson &
Johnson?

Correct
Answer
TV , News
papers

Your
Answer
TV , News
papers

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Paramount
Fertilisers" :
What was
the tie up
between
Paramount
&
Pennsylvani
a?

Correct
Answer
Sales &
Distribution
, Marketing

Your
Answer
Sales &
Distribution
, Marketing

True/False

Question
This
question is
from the
case study
"ABC
Company" :
The Indian
middle
class is
about 1/3rd
of
population.

Correct
Answer
True
Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Anveshi -
The Rural
Developmen
t
Organisation
" :Anveshi
worked in
villages
which are
________

Correct
Answer
Economicall
y
vulnerable.

Your
Answer
Economicall
y
vulnerable.

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Air Cool
India Ltd." :
The test
marketing
was decided
in
Mumbai :-

Correct
Answer
To see
product
Performance
, Was done
for 2 months

Your
Answer
To see
product
Performance
, Was done
for 2 months

This
question is
from the
case study
"The Cold
Ice-Cream
Company" :
What is the
promotional
offer on the
new
product?

a)

b)
c)

d)

Rs
6/- Off
Coupon

Return the
wrapper &
get Rs. 6/-

Buy One
get one free

Gift free
with each
buy

This
question is
from the
case study
"Saloni -
Chocolates"
:
Developing
Contacts
with the
local
schools was
a :-

a)

b)

c)
d)

PR
Activty

Advertising
activity

Promotional
Activity

Media
Activity

This
question is
from the
case study
"Saloni -
Chocolates"
: Becoming
Distributor
of a
Specialty
Candy was a
case of :-

a)

b)

c)

d)
Diversificati
on

Line
Extention

Repositionin
g

Brand
Extention

This
question is
from the
case study
"Solar
Energy" :
What is the
Product
Benefit of a
Solar
operated
Products?

a)

b)

c)

d)
Long
Product Life

Easy to
operate

Saves
electricity &
Money

Better
Service

This
question is
from the
case study
"Indian
Aluminium
Company" :
What
was the
target
Audience
for Super
Wrap?

a)

b)

c)

d)

Housewives
Office
Goers

Working
Women

Teenagers

This
question is
from the
case study
"Samadhan
Sakhali
Udyog" :
Samadhan
Sakhali
Udyog's
Distribution
channel
contains :-

a)

b)

c)

d)

Own Chain
of Shops

Distributors
C&F
agents

Wholesalers

This
question is
from the
case study
"Lubri -
Smooth
Ltd." : At
what
stage of
Product Life
Cycle the
product A-
20 is?

a)

b)

c)

d)

Inroduction

Growth

Maturity

Decline
This
question is
from the
case study
"Fast Page
Communicat
ion" : Pagers
are facing
stiff
resistance
from :-

a)

b)

c)

d)

Officers

Family
members

Subordinate
s

CEOs
This
question is
from the
case study
"Fluid
Control
Devices
Ltd.": The
Market
Share of
Fluid
Control
Devices in
Pumps in
year 1968
was :-

a)

b)

c)

d)

0.27

0.33

0.5

This
question is
from the
case study
"Fluid
Control
Devices
Ltd." :
Fluid
Control
Devices has
current
image of a
manufacture
r of :-

a)

b)

c)

d)

Agricultural
Pumps

Oil Pumps

Petrol
Pumps

Pump
Stations

LIST
OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saloni -
Chocolates"
:
Developing
Contacts
with the
local
schools was
a :-

Correct
Answer
PR Activty

Your
Answer
PR Activty

True/False

Question
This
question is
from the
case study
"Alcophin" :
Pharma
companies
can
not advertise
their
products.

Correct
Answer
True

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Get-Well
Medico"
:What are
the
constraints
in the new
shop in the
city?

Correct
Answer
Too small ,
Too
Expensive

Your
Answer
Too
Expensive ,
Godown far
away , Not
near market
Select The
Blank

Question
This
question is
from the
case study
"Chocolates
" :CDM
tried to
break
________
that
chocolates
are only for
children.

Correct
Answer
Consumer
mindset

Your
Answer
Consumer
mindset

Select The
Blank

Question
This
question is
from the
case study
"Rajesh
Joshi" :
Rajesh
encouraged
________
climate in
his section.
Correct
Answer
Open

Your
Answer
Open

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Tristar"
:What
factors
affected
the
estimated
stock
requirement
of 800
dealers?

Correct
Answer
Political
uncertainty ,
Act of god

Your
Answer
Political
uncertainty ,
Competition
actions ,
Dealer
demand
Select The
Blank

Question
This
question is
from the
case study
"Air India" :
Air India is
constantly
looking for
________.

Correct
Answer
Newer ways
to serve
passengers

Your
Answer
Newer ways
to serve
passengers

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Job
Satisfaction"
: What was
the
effect of
Jayant
continuing
in the same
job?
Correct
Answer
Frustration ,
Demoralisati
on

Your
Answer
Frustration ,
Demoralisati
on

Select The
Blank

Question
This
question is
from the
case study
"Anveshi -
The Rural
Developmen
t
Organisation
" :Anveshi
worked in
villages
which are
________

Correct
Answer
Economicall
y
vulnerable.

Your
Answer
Economicall
y
vulnerable.
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Job
Satisfaction"
: Why did
the
atmosphere
changed for
Jayant in the
job?

Correct
Answer
Boss's son
joined the
company

Your
Answer
He was
shifted to
other
department

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Solar
Energy" :
What is the
Product
Benefit of a
Solar
operated
Products?

Correct
Answer
Saves
electricity &
Money

Your
Answer
Saves
electricity &
Money

Match The
Following

Question
Correct
Answer
Your
Answer

Chap-Pals is
a brand
name in
Leather
footware
industry
Leather
footware
industry

Marketing
Orientation
Quality
control
technique-
JIT
manufacturi
ng system
Quality
control
technique-
JIT
manufacturi
ng system

Saloni -
Chocolates
Distributor
of special
cadies
Distributor
of special
cadies

Fit-Fit
exerciser
equipment
Sold in
urban
localities to
higher
middle class
Sold in
urban
localities to
higher
middle class

Currently
Samadhan
Sakhali
Udyog is
Operating
through
4800 own
retail stores
Operating
through
4800 own
retail stores

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Rio De
Janeiro"
:What was
Coke's
market share
in Brazin?

Correct
Answer
0.5

Your
Answer
0.085

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study "
Tasty
Biscuits
Pune " :
Which
market
segment did
the
management
decided to
tap?

Correct
Answer
Children
below 11
years

Your
Answer
Children
below 11
years

True/False

Question
This
question is
from the
case study
"Surabhi
Drugs" : The
policy
adopted by
Panchal was
very good
for the
company.

Correct
Answer
False

Your
Answer
True
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Indian
Aluminium
Company" :
What
was the
target
Audience
for Super
Wrap?

Correct
Answer
Housewives

Your
Answer
Housewives

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase" :
What was
the
problem
with Joshi &
Deshpande?

Correct
Answer
Raising
finance

Your
Answer
Getting
packaging

Match The
Following

Question
Correct
Answer
Your
Answer

Excel
Typewriters
Multy utility
Multy utility

Life saving
Drugs
High Price
Subsidies on
Medicine

Saif Runs
Subsidies on
Medicine
Exchange
offer
Price Plus
Money Back
Offer
High Price

True/False

Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The study
showed that
the market
for prickly
heat powder
is declining.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case "Ethel
Graff" :
Why do
Europeans
come to
India to
work?

Correct
Answer
Indian
Experience
matter in
International
market ,
Challenge of
working
in
Unfamiliar
environment

Your
Answer
Indian
Experience
matter in
International
market ,
Indian
Companies
now
pay higher
salaries

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Samadhan
Sakhali
Udyog" :
Samadhan
Sakhali
Udyog's
Distribution
channel
contains :-

Correct
Answer
Own Chain
of Shops

Your
Answer
Distributors

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"A Poultry
Farm" :
What
clauses
were not
met from the
agreement?

Correct
Answer
Equipment
not
delivered in
6 months ,
Said
transportatio
n was not
used
Your
Answer
Equipment
not
delivered in
6 months ,
Higher
money was
charged ,
Inferior
packaging
was used

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Jagat
Stationary
Company" :
What
was planned
as
promotional
activities?

Correct
Answer
Personal
selling ,
Phone calls ,
Publicity
Literature

Your
Answer
Personal
selling ,
Phone calls ,
News paper
ads

True/False

Question
This
question is
from the
case study
"The
Kellogg
Company" :
Main
product line
of Kellogg
was a
variety of
convenience
foods.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr. Nitin
Chandra" :
Product
Benefit of
Silver plated
Bronze
products
is :-

Correct
Answer
They are
within reach
of middle
class

Your
Answer
They are
within reach
of middle
class

True/False

Question
This
question is
from the
case study
"Chocolates
" : Kitkat &
Perk are
available in
all towns at
national
level.

Correct
Answer
False

Your
Answer
True
Select The
Blank

Question
This
question is
from the
case study
"Price
Plus" : Akai
initiated
________
mania.

Correct
Answer
Exchange

Your
Answer
Exchange

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Ray Ltd." :
What were
the product
differences
in Super &
Crystal?

Correct
Answer
Different
Formulation
, Different
packaging
Your
Answer
Different
Formulation
, Different
packaging ,
Different
Consumer

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Hotel
Black Pearl"
: In last 5/6
years the
overall
clientele
have
reduced
because :-

Correct
Answer
Leaking taps
& toilets ,
Bugs &
pests in
rooms

Your
Answer
Leaking taps
& toilets ,
Bugs &
pests in
rooms , Lift
not working
Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Coca-
Cola" :
Coke was
considered
as
unethical
because :-

Correct
Answer
They did not
disclose the
information
they had

Your
Answer
They did not
disclose the
information
they had

True/False

Question
This
question is
from the
case study
"Anveshi -
The Rural
Developmen
t
Organisation
" :Anveshi
had special
concern for
women &
underprivile
ged.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Bharat
Research
Developmen
t
Corporation
" : What
details does
Project
Profile
have?

Correct
Answer
Product
Identificatio
n , Types of
machinery ,
Raw
material
Your
Answer
Product
Identificatio
n , Types of
machinery ,
Raw
material

True/False

Question
This
question is
from the
case study
"Cigarettes"
: The
company is
reducing the
necotine
content in
the
cigarettes.

Correct
Answer
False

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"U.P. Mini
Computers"
: UP Mini
Computers
& Zenith
Mini
Computers
entered in to
a ________.

Correct
Answer
Technical
Collaboratio
n

Your
Answer
Tie-up

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Amit &
Abhijit" :
What was
the
main
problem in
selling
mushrooms
nationally?

Correct
Answer
Fast
perishable

Your
Answer
Costly
transportatio
n

True/False

Question
This
question is
from the
case " Seven
Species" :
WTO ruled
that United
States was
wrong in
prohibiting
import from
three
countries.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Second
Generation
System" :
What
is the price
premium
charged over
first
generation
computers?

Correct
Answer
1

Your
Answer
2

True/False

Question
This
question is
from the
case study
"Aqua-
Nova" :"Aq
ua-Nova" is
a new
brand of
mineral
water selling
very well in
the
institutional
markets.

Correct
Answer
True

Your
Answer
True
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saloni -
Chocolates"
: Becoming
Distributor
of a
Specialty
Candy was a
case of :-

Correct
Answer
Repositionin
g

Your
Answer
Diversificati
on

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Alcophin" :
What
Promotional
tools
are used by
Medical
companies?
Correct
Answer
Visual Aid ,
Product
Literature

Your
Answer
Visual Aid ,
Product
Literature ,
TV
Campaign

Select The
Blank

Question
This
question is
from the
case study
"Second
Generation
System" :
The
Second
generation
of
computers
was
introduces
in U.S.A. in
the market
in
early
________.

Correct
Answer
1983

Your
Answer
1981
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Chap-
pals" :
Current
competition
of Chap-pal
is :-

Correct
Answer
Leather
shoose

Your
Answer
Hawaii

Select The
Blank

Question
This
question is
from the
case study
"Maxwell
Ltd." :
According
to Mr.
Arvind,
Success is
the outcome
of well
managed
________.

Correct
Answer
Interdepend
ence

Your
Answer
Employees

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Mr. Vikrant
Modi" :
What were
the
options for
increasing
the sales?

Correct
Answer
Appoint
Sales
Engineers ,
Increase Ad
budget

Your
Answer
Appoint
Sales
Engineers ,
Increase Ad
budget ,
Increase
Products

True/False

Question
This
question is
from the
case study
"Tabeffer
India" : One
of the
conclusion
from the
research was
that the
brand
should be
targeted at
several
segments.

Correct
Answer
False

Your
Answer
False

Select The
Blank

Question
This
question is
from the
case study
"Suc Seed
Plantation" :
M/S Suc
Seed have
always
believed in
Excellence
Through
________.

Correct
Answer
Innovation

Your
Answer
Innovation

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Dream
Launch of
Ford Escort"
:
Because of
which car
did Escort
lost a lot of
sales in
April - June
1998?

Correct
Answer
Honda City

Your
Answer
Honda City
LIST
OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

True/False

Question
This
question is
from the
case study
"Air Cool
India Ltd." :
The launch
got delayed
because the
dealers were
not ready.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Solar
Energy" :
What is the
Product
Benefit of a
Solar
operated
Products?

Correct
Answer
Saves
electricity &
Money

Your
Answer
Saves
electricity &
Money

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saloni -
Chocolates"
:
Developing
Contacts
with the
local
schools was
a :-

Correct
Answer
PR Activty
Your
Answer
Promotional
Activity

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Wall Mart -
Logistic
Leader" :
What
problems
did Wall
Mart faced
in some
markets?

Correct
Answer
Lack of
Historical
data ,
Inexperience
d manpower

Your
Answer
Lack of
Historical
data ,
Inexperience
d manpower

True/False
Question
This
question is
from the
case study
"Ice-Kool" :
Studying
consumer
behavior is
important to
any
business.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Paramount
Fertilisers" :
Why was
the
production
of four
products
suspended ?

Correct
Answer
They were
uneconomic
al , Seasonal
, Poor
Product life
cycles

Your
Answer
They were
uneconomic
al , Seasonal
, Poor
Product life
cycles

True/False

Question
This
question is
from the
case study
"Vacuum
Flasks" :
The
company
has
state of the
art plant
with a
Japanese
collaboratio
n.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case " Coca-
Cola " :
Analysts felt
that
Belgian
recall was
the
worst_____
___
problem.

Correct
Answer
Public
Relations

Your
Answer
Public
Relations

Match The
Following

Question
Correct
Answer
Your
Answer

Marriott
International
International
hospitality
giant
International
hospitality
giant
Sukhi and
Bhoopy
Brand name
"S&B"
Brand name
"S&B"

Crunchy and
Crispy Ltd.
Processed
food
business
Processed
food
business

Pratima Ltd.
WPDC-3
Waterproof
Disposal
Camera
WPDC-3
Waterproof
Disposal
Camera

Select The
Blank

Question
This
question is
from the
case study
"Shri
Krishnan
Ranganatha
n" :
Between
1978 &
1994 Glow
had under
gone six
________.

Correct
Answer
Brand
extensions

Your
Answer
Brand
extensions

Select The
Blank

Question
This
question is
from the
case study
"Food
Processing
Industry" :
According
to union, the
worker was
employed as
sweeper &
not
________.

Correct
Answer
Wet sweeper

Your
Answer
Wet sweeper
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Indian
Aluminium
Company" :
What
was the
target
Audience
for Super
Wrap?

Correct
Answer
Housewives

Your
Answer
Housewives

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Job
Satisfaction"
: What was
the
effect of
Jayant
continuing
in the same
job?

Correct
Answer
Frustration ,
Demoralisati
on

Your
Answer
Frustration ,
Demoralisati
on

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Marriott
International
" : Who
were the
established
competitors
of Marriott?

Correct
Answer
Holiday
Inn ,
Ramada ,
Quality Inn

Your
Answer
Holiday
Inn ,
Ramada ,
Quality Inn
Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Coca-
Cola" :
Coke's
products
were
banned from
sale in
Belgium
because :-

Correct
Answer
They made
more than
100 children
ill

Your
Answer
They made
more than
100 children
ill

Select The
Blank

Question
This
question is
from the
case study "
Sukhi and
Bhoopy" :
Sukhi and
Bhoopy are
engaged in
________sp
orts
equipments.

Correct
Answer
Manufacture
and selling

Your
Answer
Manufacture
and selling

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case "Ethel
Graff" :
Why do
Europeans
come to
India to
work?

Correct
Answer
Indian
Experience
matter in
International
market ,
Challenge of
working
in
Unfamiliar
environment

Your
Answer
Challenge of
working in
Unfamiliar
environment
, Indian
Experience
matter in
International
market

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Blue Shield
Company" :
What type
of
promotion
was planned
in high sale
period by
Benson &
Johnson?

Correct
Answer
Discount
offer

Your
Answer
Discount
offer
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Blue Shield
Company" :
What
problem is
faced by
Benson &
Johnson?

Correct
Answer
Retailers
could not
sell the
stocks

Your
Answer
Retailers
could not
sell the
stocks

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Samadhan
Sakhali
Udyog" :
Samadhan
Sakhali
Udyog's
Distribution
channel
contains :-

Correct
Answer
Own Chain
of Shops

Your
Answer
Own Chain
of Shops

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Lubri -
Smooth
Ltd." : At
what
stage of
Product Life
Cycle the
product A-
20 is?

Correct
Answer
Maturity

Your
Answer
Maturity

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Fast Page
Communicat
ion" : Pagers
are facing
stiff
resistance
from :-

Correct
Answer
Family
members

Your
Answer
Family
members

Multiple
Choice
Single
Answer

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
What is
Maruti's
benefit to
these car
manufacture
rs?

Correct
Answer
They can
source the
components
cheap

Your
Answer
They can
source the
components
cheap

Select The
Blank

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:According
to
Mr. D'Costa,
if the
business is
to be
expanded it
has to have
a
marketing
team and a
________.
Correct
Answer
Distribution
Network

Your
Answer
Distribution
Network

True/False

Question
This
question is
from the
case study
"Mr. Rajiv
Goyal" : The
market for
light
engineering
products
was
shrinking.

Correct
Answer
False

Your
Answer
False
LIST OF
ATTEMPT
ED
QUESTIO
NS AND
ANSWERS

True/False

Question
This
question is
from the
case study
"Air Cool
India
Ltd." : The
launch got
delayed
because the
dealers
were not
ready.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Solar
Energy" :
What is the
Product
Benefit of a
Solar
operated
Products?

Correct
Answer
Saves
electricity
& Money

Your
Answer
Saves
electricity
& Money

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saloni -
Chocolates
":
Developing
Contacts
with the
local
schools was
a :-

Correct
Answer
PR Activty

Your
Answer
Promotion
al Activity

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Wall Mart
- Logistic
Leader" :
What
problems
did Wall
Mart faced
in some
markets?

Correct
Answer
Lack of
Historical
data ,
Inexperien
ced
manpower

Your
Answer
Lack of
Historical
data ,
Inexperien
ced
manpower

True/False

Question
This
question is
from the
case study
"Ice-Kool" :
Studying
consumer
behavior is
important
to any
business.

Correct
Answer
True

Your
Answer
True
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Paramoun
t
Fertilisers"
: Why was
the
production
of four
products
suspended
?

Correct
Answer
They were
uneconomi
cal ,
Seasonal ,
Poor
Product life
cycles

Your
Answer
They were
uneconomi
cal ,
Seasonal ,
Poor
Product life
cycles

True/False

Question
This
question is
from the
case study
"Vacuum
Flasks" :
The
company
has state of
the art
plant with
a Japanese
collaborati
on.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case "
Coca-Cola "
: Analysts
felt that
Belgian
recall was
the
worst____
____
problem.

Correct
Answer
Public
Relations

Your
Answer
Public
Relations

Match The
Following

Question
Correct
Answer
Your
Answer

Marriott
Internation
al
Internation
al
hospitality
giant
Internation
al
hospitality
giant

Sukhi and
Bhoopy
Brand
name
"S&B"
Brand
name
"S&B"

Crunchy
and Crispy
Ltd.
Processed
food
business
Processed
food
business
Pratima
Ltd.
WPDC-3
Waterproof
Disposal
Camera
WPDC-3
Waterproof
Disposal
Camera

Select The
Blank

Question
This
question is
from the
case study
"Shri
Krishnan
Ranganath
an" :
Between
1978 &
1994 Glow
had under
gone six
________
.

Correct
Answer
Brand
extensions

Your
Answer
Brand
extensions

Select The
Blank

Question
This
question is
from the
case study
"Food
Processing
Industry" :
According
to union,
the worker
was
employed
as sweeper
& not
________
.

Correct
Answer
Wet
sweeper

Your
Answer
Wet
sweeper

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Indian
Aluminium
Company"
: What was
the target
Audience
for Super
Wrap?
Correct
Answer
Housewive
s

Your
Answer
Housewive
s

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Job
Satisfactio
n" : What
was the
effect of
Jayant
continuing
in the same
job?

Correct
Answer
Frustration
,
Demoralisa
tion

Your
Answer
Frustration
,
Demoralisa
tion

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Marriott
Internation
al" : Who
were the
established
competitor
s of
Marriott?

Correct
Answer
Holiday
Inn ,
Ramada ,
Quality Inn

Your
Answer
Holiday
Inn ,
Ramada ,
Quality Inn

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Coca-
Cola" :
Coke's
products
were
banned
from sale
in Belgium
because :-

Correct
Answer
They made
more than
100
children ill

Your
Answer
They made
more than
100
children ill

Select The
Blank

Question
This
question is
from the
case study
" Sukhi and
Bhoopy" :
Sukhi and
Bhoopy are
engaged in
________
sports
equipment
s.

Correct
Answer
Manufactu
re and
selling

Your
Answer
Manufactu
re and
selling
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case "Ethel
Graff" :
Why do
Europeans
come to
India to
work?

Correct
Answer
Indian
Experience
matter in
Internation
al market ,
Challenge
of working
in
Unfamiliar
environme
nt

Your
Answer
Challenge
of working
in
Unfamiliar
environme
nt , Indian
Experience
matter in
Internation
al market

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Blue
Shield
Company"
: What type
of
promotion
was
planned in
high sale
period by
Benson &
Johnson?

Correct
Answer
Discount
offer

Your
Answer
Discount
offer

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Blue
Shield
Company"
:What
problem is
faced by
Benson &
Johnson?
Correct
Answer
Retailers
could not
sell the
stocks

Your
Answer
Retailers
could not
sell the
stocks

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Samadhan
Sakhali
Udyog" :
Samadhan
Sakhali
Udyog's
Distributio
n channel
contains :-

Correct
Answer
Own Chain
of Shops

Your
Answer
Own Chain
of Shops

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Lubri -
Smooth
Ltd." : At
what stage
of Product
Life Cycle
the product
A-20 is?

Correct
Answer
Maturity

Your
Answer
Maturity

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Fast Page
Communic
ation" :
Pagers are
facing stiff
resistance
from :-

Correct
Answer
Family
members
Your
Answer
Family
members

Multiple
Choice
Single
Answer

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
What is
Maruti's
benefit to
these car
manufactur
ers?

Correct
Answer
They can
source the
component
s cheap

Your
Answer
They can
source the
component
s cheap

Select The
Blank

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:According
to Mr.
D'Costa, if
the
business is
to be
expanded it
has to have
a
marketing
team and a
________
.

Correct
Answer
Distributio
n Network

Your
Answer
Distributio
n Network

True/False

Question
This
question is
from the
case study
"Mr. Rajiv
Goyal" :
The market
for light
engineerin
g products
was
shrinking.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Fluid
Control
Devices
Ltd.": The
Market
Share of
Fluid
Control
Devices in
Pumps in
year 1968
was :-

Correct
Answer
0.33

Your
Answer
0.33

Multiple
Choice
Single
Answer

Question
This
question is
from the
case " Mr
Dinesh
Kapoor " :
What
segment is
Mr. Kapoor
planning to
enter?

Correct
Answer
Gymnasiu
m

Your
Answer
Gymnasiu
m

Select The
Blank

Question
This
question is
from the
case study
"Organic
Marketing
Initiatives
and Rural
Developme
nt" :The
rapid
increase in
production
of
________
is creating
new and
complex
challenges.

Correct
Answer
Organic
Food
Your
Answer
Organic
Food

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case "Ethel
Graff" : The
company
plans to
increase
the intake
of
Europeans
in India
because :-

Correct
Answer
In India
they cost
only 25 % ,
Attrition is
only 15 %

Your
Answer
In India
they cost
only 25 % ,
Attrition is
only 15 % ,
They know
the
language

Select The
Blank
Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The name
was
decided as
Thompson
&
Thompson
to encash
the
________
.

Correct
Answer
Brand
Equity

Your
Answer
Brand
Equity

True/False

Question
This
question is
from the
case study
"Atlas
Marketing
(P) Ltd."
:Atlas
marketing
is a direct
marketing
firm.

Correct
Answer
True

Your
Answer
True

True/False

Question
This
question is
from the
case study
"Chocolate
s" : Kitkat
& Perk are
available in
all towns at
national
level.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"A
cooperative
milk
union"
:Why
couldn't
the dairy
get
qualified
people?

Correct
Answer
It was in
rural area ,
Rural area
did not
have urban
facilities

Your
Answer
It was in
rural area

Multiple
Choice
Single
Answer

Question
This
question is
from the
case
"Harish
Patel" :
What is the
advantage
of Kandla
Port in
electronics
exports?

Correct
Answer
Seepz zone

Your
Answer
Seepz zone

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Auto
fast" : In
which area
was the
company
looking to
gain
dominance
?

Correct
Answer
Factory
CNC
machines

Your
Answer
Factory
automation
equipment

True/False

Question
This
question is
from the
case study
"Hotel
Black
Pearl"
:Since the
opening of
'Saphire'
the
business of
Black Pearl
is
remarkably
affected.

Correct
Answer
True

Your
Answer
True

Match The
Following

Question
Correct
Answer
Your
Answer

Chap-Pals
is a brand
name in
Leather
footware
industry
Leather
footware
industry

Marketing
Orientation
Quality
control
technique-
JIT
manufactur
ing system
Quality
control
technique-
JIT
manufactur
ing system
Saloni -
Chocolates
Distributor
of special
cadies
Distributor
of special
cadies

Fit-Fit
exerciser
equipment
Sold in
urban
localities to
higher
middle
class
Sold in
urban
localities to
higher
middle
class

Currently
Samadhan
Sakhali
Udyog is
Operating
through
4800 own
retail
stores
Operating
through
4800 own
retail
stores
Select The
Blank

Question
This
question is
from the
case study
"Raja
Consultant
s Ltd." :
The
characteris
tics of the
consumer
panel were
to be used
for
predicting
the
behavious
of the
________
.

Correct
Answer
Population

Your
Answer
Population

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Banarasid
as" :What
concept did
Banarasida
s applied in
satisfying
customers?

Correct
Answer
Customisat
ion

Your
Answer
Customisat
ion

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "The
Real
Thing" :
Coca Cola
pursued
aggressive
Global
Branding
by way of :-

Correct
Answer
Creative
placement
of its logo

Your
Answer
Attractive
packaging

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Deepak
Pharmaceu
ticals" :
What
regulation
did Mr.
Khanna
introduced
immediatel
y after
joining?

Correct
Answer
Checks
with the
orders

Your
Answer
Advance
payment
for the
orders

Select The
Blank

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:Anil &
Sujata were
the direct
dealers
who were
appointed
as
________
.

Correct
Answer
Distributor
s

Your
Answer
Distributor
s

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Blue
Shield
Company"
:Which
medium
were used
to
popularise
the offer by
Benson &
Johnson?

Correct
Answer
TV , News
papers

Your
Answer
TV , News
papers
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Paramoun
t
Fertilisers"
: What was
the tie up
between
Paramount
&
Pennsylvan
ia?

Correct
Answer
Sales &
Distributio
n,
Marketing

Your
Answer
Sales &
Distributio
n,
Marketing

True/False

Question
This
question is
from the
case study
"ABC
Company"
: The
Indian
middle
class is
about
1/3rd of
population.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Anveshi -
The Rural
Developme
nt
Organisatio
n" :Anveshi
worked in
villages
which are
________

Correct
Answer
Economica
lly
vulnerable.

Your
Answer
Economica
lly
vulnerable.

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Air Cool
India
Ltd." : The
test
marketing
was
decided in
Mumbai :-

Correct
Answer
To see
product
Performan
ce , Was
done for 2
months

Your
Answer
To see
product
Performan
ce , Was
done for 2
months
POSTED BY

MINDGRILL AT

4:47 AM 0

COMMENTS

LINKS TO THIS

POST

LABELS: CASES

IN MARKETING

MANAGEMENT
M
OND
AY,
DEC
EMB
ER
17,
2007

PGDBA -
3rd
Se
m
Spe
cial
izat
ion
-
Ma
rke
tin
g:
Cas
es
in
Ma
rke
tin
g
Ma
nag
em
ent
-2

 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Aj
ant
a
Bisc
uits
":
In
whi
ch
seg
me
nts
is
Aja
nta
Bisc
uit
cur
rent
ly
pre
sent
?
Gluc
ose ,
Salt
ed
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Pri
ya
Aut
om
obil
es"
:
Sup
riya
was
gen
erat
ion
bik
e&
was
co
mp
ara
ble
wit
h
co
mp
etiti
on.
True
 Thi
s
que
stio
n is
fro
m
the
cas
e
"Ge
ner
al
Mot
ors
Asi
a-
Pac
ific"
:
Wit
h
the
glo
bal
alli
anc
e
The
thre
e
car
ma
nuf
act
ure
rs
in
Indi
a
can
:-
Shar
e
each
othe
r's
prod
ucts
,
Com
mon
ly
buy
com
pon
ents
, Do
cros
s
bran
ding
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Se
con
d
Gen
erat
ion
Syst
em"
:
Wh
at
are
the
pro
duc
t
ben
efit
s of
sec
ond
gen
erat
ion
co
mp
uter
s?
4 to
16
time
s
mor
e
stor
age ,
Coul
d be
used
as
wor
d
proc
esso
rs ,
Coul
d
oper
ate
soph
istic
ated
prog
ram
s
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Sa
ma
dha
n
Sak
hali
Udy
og"
:
Sa
ma
dha
n
Sak
hali
Udy
og's
Dist
rib
utio
n
cha
nne
l
con
tain
s :-
Own
Chai
n of
Sho
ps
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Pu
blic
Dist
rib
utio
n" :
Wh
at is
PD
S?
Publ
ic
Dist
ribu
tion
Syst
em
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Mr
.
Ra
mra
o
Pan
ase
"
:Ani
l&
Suj
ata
wer
e
the
dire
ct
deal
ers
who
wer
e
app
oint
ed
as
___
___
__.
Dist
ribu
tors
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"As
hok
a
Spo
rts
Ltd.
":
Wh
at
are
the
exp
ecta
tion
s of
Ash
oka
fro
m
the
reta
iler
s?
Pre
miu
m
servi
ce ,
Qual
ity
displ
ay
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Pri
ya
Aut
om
obil
es"
:Wh
at
mu
st
hav
e
affe
cted
the
perf
orm
anc
e of
Mr.
Jai
n?
No
ince
ntiv
es in
cash
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Hu
ge
Elec
tro
nics
"
:Du
e to
mat
rix
stru
ctur
e
the
fun
ctio
nal
&
proj
ect
ma
nag
ers
coe
xist
ed.
True
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Sol
ar
Ene
rgy"
:
Wh
at is
the
Pro
duc
t
Ben
efit
of a
Sol
ar
ope
rate
d
Pro
duc
ts?
Save
s
elect
ricit
y&
Mon
ey
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ma
rico
Ind
ustr
y" :
Mar
ico
Ind
ustr
y's
mar
keti
ng
stra
tegy
-
Acq
uire
mor
e
FMC
G
bran
ds
Mar
ico
is
big
play
er
in -
Hair
care
mar
ket
Mar
ico
too
k
ove
r-
"Ant
i-
Lice
"
Sha
mpo
o-
Med
ikar
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Lu
bri -
Sm
oot
h
Ltd.
":
As a
pro
mot
ion
al
stra
tegy
the
ow
ner
beli
eve
s
in :-
Sam
plin
g
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Fa
st
Pag
e
Co
mm
uni
cati
on"
:
Pag
ers
are
faci
ng
stiff
resi
sta
nce
fro
m :-
Fam
ily
me
mbe
rs
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"An
ves
hi -
The
Rur
al
Dev
elo
pm
ent
Org
anis
atio
n" :
Anv
eshi
had
spe
cial
con
cer
n
for
wo
me
n&
und
erp
rivil
ege
d.
True
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Fl
uid
Con
trol
Dev
ices
Ltd.
":
The
Mar
ket
Sha
re
of
Flui
d
Con
trol
Dev
ices
in
Pu
mp
s in
yea
r
196
8
was
:-
0.33
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Hu
ge
Elec
tro
nics
"
:Du
e to
rapi
d
___
___
__
the
co
mp
any
org
anis
atio
n
cha
rt
was
con
sta
ntly
cha
ngi
ng.
Gro
wth
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"He
alth
Clu
b" :
The
me
mb
ers
hip
of
clu
b is
adv
ersl
y
affe
cted
bec
aus
e:-
Deat
h in
swi
mmi
ng
pool
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Th
e
Col
d
Ice-
Cre
am
Co
mp
any
":
The
mar
keti
ng
tea
m
felt
that
the
use
of
cou
pon
will
res
ult
in
gre
ater
___
___
__.
Bran
d
Awa
rene
ss
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Mr
Sati
sh"
:Sat
ish'
s
fir
m
enj
oys
goo
d
rep
utat
ion
bec
aus
e
of :-
Qual
ity
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Air
Coo
l
Indi
a
Ltd.
":
The
test
mar
keti
ng
was
deci
ded
in
Mu
mb
ai :-
To
see
prod
uct
Perf
orm
ance
,
Was
don
e for
2
mon
ths
 Thi
s
que
stio
n is
fro
m
the
cas
e"
The
Rea
l
Thi
ng "
:
The
na
me
Coc
a
Col
a
was
regi
ster
ed
as
___
___
__.
Trad
e
mar
k
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ko
nka
n
Tra
din
g
Co
mp
any
":
Wh
at
was
the
req
uest
of
Tra
de
Uni
on
of
Kon
kan
Tra
din
g
Co
mp
any
?
Pro
mot
e the
wor
ker
who
is
good
in
othe
r
spor
ts
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Lu
bri -
Sm
oot
h
Ltd.
":
At
wha
t
stag
e of
Pro
duc
t
Life
Cycl
e
the
pro
duc
t A-
20
is?
Mat
urity
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"W
all
Mar
t" :
Wal
l
Mar
t is
the
larg
est
chai
n of
outl
ets
in
the
wor
ld.
True
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"W
all
Mar
t-
Log
istic
Lea
der
":
Wh
at
was
Wal
l
Mar
t
offe
ring
whe
n it
star
ted
?
Hig
h
Qual
ity
Prod
ucts
&
Serv
ice ,
Low
Pric
es
 Thi
s
que
stio
n is
fro
m
the
cas
e"
The
Rea
l
Thi
ng "
:
Est
eem
ed
Bra
in
Ton
ic &
Inte
llec
tual
Bev
era
ge
was
the
___
___
__
of
the
bra
nd.
Posi
tioni
ng
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Mr
.
Ra
mra
o
Pan
ase
"
:Ac
cor
din
g to
Mr.
D'C
osta
, if
the
bus
ines
s is
to
be
exp
and
ed
it
has
to
hav
ea
mar
keti
ng
tea
m
and
a
___
___
__.
Dist
ribu
tion
Net
wor
k
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Sai
f
Run
s" :
The
mar
ket
can
exp
and
if
the
pric
e is
___
___
__.
Com
petit
ive
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Pri
ya
Aut
om
obil
es"
:
The
fina
ncia
l
sch
eme
was
ben
efic
ial
for
___
___
__
by
em
plo
yee
s in
diff
ere
nt
org
anis
atio
ns.
Gro
up
book
ing
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ho
tel
Bla
ck
Pea
rl" :
Cur
rent
cust
om
er
pro
file
of
Hot
el
Pea
rl is
:-
Mid
dle
&
Upp
er
Mid
dle
class
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"W
atts
&
Volt
s
Ltd.
":
Reg
ion
al
ma
nag
er
was
res
pon
sibl
e
for
dev
elo
pin
g
new
pro
duc
ts.
True
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Mo
onli
ght
Ltd.
":
Wh
at
wer
e
the
two
typ
es
of
dist
rib
utio
n
foll
owe
d by
the
co
mp
any
?
Dire
ct
sales
to
whol
esal
ers ,
Redi
strib
utio
n to
retai
lers
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"An
ves
hi -
The
Rur
al
Dev
elo
pm
ent
Org
anis
atio
n" :
Anv
eshi
wor
ked
in
vill
age
s
whi
ch
are
___
___
__
Eco
nom
icall
y
vuln
erab
le.
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy "
Air
Indi
a":
The
ide
a
sug
gest
ed
by
one
em
plo
yee
of
Air
Indi
a
was
to :
Prov
ide
telep
hon
e
servi
ce
on
boar
d
 Thi
s
que
stio
n is
fro
m
the
cas
e
"La
xmi
Mill
s":
The
mai
n
pro
duc
t
ben
efit
offe
red
by
kar
di
Oil
is :-
Low
chol
ester
ol
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Sal
oni
-
Cho
cola
tes"
:
Dev
elo
pin
g
Con
tact
s
wit
h
the
loca
l
sch
ools
was
a :-
PR
Acti
vty
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Co
llab
orat
ive
Pro
duc
t
Dev
elo
pm
ent
in
E-
Co
mm
erc
e" :
Wh
at
did
coll
abo
rati
ve
dev
elo
pm
ent
inv
olve
?
Shar
ing
prod
uct
desi
gn ,
Shar
ing
Engi
neer
ing
docu
men
ts
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"AB
C
Co
mp
any
":
The
Indi
an
mid
dle
clas
s is
abo
ut
1/3r
d of
pop
ulat
ion.
True
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ba
gs &
Bag
gag
e's
Ltd.
":
Bag
s&
Bag
gag
e
Ltd.
Alw
ays
pref
err
ed
to
give
disc
oun
ts
to
___
___
__.
Con
sum
er
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ch
ann
els
of
Dist
rib
utio
n" :
Wh
at
wer
e
the
two
pro
duc
t
qua
litie
s of
Jos
hi &
Des
hpa
nde
's
pro
duc
t
ove
r
co
mp
etiti
on?
Sup
erior
qual
ity ,
Low
er
pric
e
 Cha
p-
Pals
is a
bra
nd
na
me
in -
Leat
her
foot
ware
indu
stry
Mar
keti
ng
Ori
ent
atio
n-
Qual
ity
cont
rol
tech
niqu
e-
JIT
man
ufac
turi
ng
syst
em
Sal
oni
-
Cho
cola
tes -
Dist
ribu
tor
of
spec
ial
cadi
es
Fit-
Fit
exe
rcis
er
equ
ipm
ent
-
Sold
in
urba
n
local
ities
to
high
er
mid
dle
class
Cur
rent
ly
Sa
ma
dha
n
Sak
hali
Udy
og
is -
Ope
ratin
g
thro
ugh
480
0
own
retai
l
stor
es
 Thi
s
que
stio
n is
fro
m
the
cas
e"
Sev
en
Spe
cies
":
WT
O
rule
d
that
Uni
ted
Stat
es
was
wro
ng
in
pro
hibi
ting
imp
ort
fro
m
thre
e
cou
ntri
es.
True
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"AR
Son
s" :
Mr
San
dee
p
felt
that
Inte
rnet
plu
s
mai
l
ord
er
can
atta
in
pop
ular
ity.
True
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"In
dia
n
Alu
min
ium
Co
mp
any
":
Wh
at
was
the
targ
et
Aud
ienc
e
for
Sup
er
Wr
ap?
Hou
sewi
ves
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ele
vat
or
Gra
nt"
:
___
___
__
for
elev
ator
s
was
con
side
red
as a
pre
req
uisi
te
prio
r to
entr
y.
Mar
ket
Rese
arch
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Sh
ree
Gan
esh
Det
erg
ents
":
Wh
at
are
the
pro
duc
t
ben
efit
s of
the
det
erg
ent
of
Shr
ee
Gan
esh
?
bett
er
qual
ity ,
chea
per
pric
e,
Less
har
mful
to
arm
s

 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Pr
ati
ma
Ltd.
":
The
pro
duc
t
WP
DC-
3
wit
h
the
pric
e of
Rs
300
/-
perf
ectl
y
fits
into
the
cur
rent
pro
duc
t
ran
ge
of
Pra
tim
a
Ltd.
Fals
e
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"In
nov
atio
n&
Imp
rovi
sati
on"
:3
M
enc
our
age
d
eve
ryo
ne
to
bec
om
e
pro
duc
t
cha
mpi
ons.
True
 Div
ya
Bha
ska
r-
The
thir
d
Guja
rati
daily
new
spap
er to
be
laun
ched
Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Th
e
Mar
keti
ng
of
Div
ya
Bha
ska
r" :
Pre
lau
nch
acti
vite
s&
Stra
tegi
es -
To
crea
te
awar
enes
s for
Divy
a
Bhas
kar
&
esta
blish
bran
d
ima
ge
Key
fing
ings
of
sur
vey
-
Thei
r
new
spap
er is
aver
age
in
all
resp
ects
Pos
t
sur
vey
pha
se -
Ord
er
book
ings
cros
sed
a
reco
rd
mar
k of
2
lac.
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"De
epa
k
Pha
rma
ceut
ical
s" :
Wh
at
was
the
effe
ct
of
slas
hed
adv
erti
sing
?
Profi
ts
incr
ease
d,
Rese
rves
incr
ease
d
 Thi
s
que
stio
n is
fro
m
the
cas
e
"Th
e
Rea
l
Thi
ng"
:
Cok
e
use
d
thin
k
Glo
bal
act
Loc
al
poli
cy
by
way
of :-
Loca
lly
man
ufac
turi
ng
prod
uct ,
Crea
ting
coun
try/
regi
on
spec
ific
adve
rtisi
ng ,
Prici
ng
the
prod
uct
diffe
rentl
y in
Diffe
rent
coun
tries
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Dr
ea
m
Lau
nch
of
For
d
Esc
ort"
:
Wh
at
was
the
per
ciev
ed
diff
ere
nce
bet
wee
n
petr
ol &
dies
el
vers
ion
of
Esc
ort?
Petr
ol is
und
erpo
were
d
than
dies
el
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Pa
ram
oun
t
Fert
ilise
rs" :
Wh
at
faci
lity
was
offe
red
to
Par
am
oun
t as
a
spe
cial
cas
e?
Mor
e
cred
it
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Bh
arat
Res
ear
ch
Dev
elo
pm
ent
Cor
por
atio
n" :
The
maj
or
are
a of
diss
ent
in
cas
e of
BR
DC
was
lack
of
mar
keti
ng
dat
a.
True
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ra
y
Ltd.
":
Wh
at
wer
e
the
pro
duc
t
diff
ere
nce
s in
Sup
er &
Cry
stal
?
Diffe
rent
For
mul
atio
n,
Diffe
rent
pack
agin
g
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Th
om
pso
n&
Tho
mp
son
":
The
stu
dy
sho
wed
that
the
mar
ket
for
pric
kly
hea
t
pow
der
is
decl
inin
g.
Fals
e
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy "
Raj
a
Con
sult
ant
s
Ltd.
":
Wh
at
did
Raj
a
Con
sult
ant
s
star
ted
wit
h?
Con
sulta
ncy
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Su
c
See
d
Pla
ntat
ion
":
M/S
Suc
See
d
hav
e
alw
ays
beli
eve
d in
Exc
elle
nce
Thr
oug
h
___
___
__.
Inno
vatio
n
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"De
lan
a
Hos
iery
Wo
rks"
:Th
e
ow
ner
of
the
co
mp
any
beli
eve
d in
___
___
__
hu
ma
n
rela
tion
s.
Info
rmal
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Jo
b
Sati
sfac
tion
":
Wh
at
was
the
effe
ct
of
Jay
ant
con
tinu
ing
in
the
sam
e
job?
Frus
trati
on ,
Dem
orali
satio
n
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Sh
akti
Fitn
ess"
:Th
e
pro
fita
bilit
y is
hig
hest
for :
-
Jogg
ing
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Pri
ya
Aut
om
obil
es"
:Wh
y
did
the
co
mp
any
star
ted
loos
ing
the
mar
ket?
New
Fuel
effici
ent
bike
intro
duce
d
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Hu
ge
Elec
tro
nics
"
:Du
e to
mat
rix
stru
ctur
e
the
fun
ctio
nal
&
proj
ect
ma
nag
ers
coe
xist
ed.
True
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ro
shn
i
La
mp
Ma
ker
s
Ltd.
":
Wh
at
are
the
pro
duc
t
ben
efit
s of
elec
tro
nic
ball
ast?
Red
uces
ener
gy
cons
ump
tion
,
Incr
ease
s
effici
ency
,
Incr
ease
s
tube
life
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ka
mle
sh
&
Lalt
u" :
Wh
at is
the
cur
rent
pro
duc
t
con
stra
int
of
ka
mle
sh
&
Lalt
u?
One
Type
&
One
size
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Mr
.
Ann
a
Pati
l" :
Mr
Ann
a
Pati
l's
far
m
was
___
___
__.
Can
al
irrig
atio
n
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"U.
P.
Min
i
Co
mp
uter
s" :
Zen
ith
sug
gest
ed a
rese
arc
h in
Indi
a to
deci
de
on
___
___
__.
Prod
uct
Mix
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ta
sty
Bisc
uits
Pun
e" :
The
posi
tive
poi
nts
of
this
co
mp
any
wer
e :-
Goo
d
Qual
ity ,
Goo
d
Dist
ribu
tion
,
Goo
d
Pro
moti
on
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Fl
uid
Con
trol
Dev
ices
Ltd.
":
Flui
d
Con
trol
Dev
ices
has
cur
rent
ima
ge
of a
ma
nuf
act
ure
r
of :-
Petr
ol
Pum
ps
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Th
e
Col
d
Ice-
Cre
am
Co
mp
any
":
Wh
at is
the
pro
mot
ion
al
offe
r on
the
new
pro
duc
t?
Rs
6/-
Off
Cou
pon
 Thi
s
que
stio
n is
fro
m
the
cas
e"
Coc
a-
Col
a":
Ana
lyst
s
felt
that
Bel
gia
n
rec
all
was
the
wor
st_
___
___
_
pro
ble
m.
Publ
ic
Rela
tion
s
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ra
y
Ltd.
":
The
mar
keti
ng
dire
ctor
wan
ted
Ray
Ltd.
to
dive
rsif
y in
Bisc
uits
.
Fals
e
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Mr
.
Ra
mra
o
Pan
ase
"
:Ani
l&
Suj
ata
wer
e
the
dire
ct
deal
ers
who
wer
e
app
oint
ed
as
___
___
__.
Dist
ribu
tors
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ch
ocol
ates
"
:CD
M
trie
d to
bre
ak
___
___
__
that
cho
cola
tes
are
onl
y
for
chil
dre
n.
Con
sum
er
min
dset
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"W
all
Mar
t" :
Wal
l
Mar
t is
the
larg
est
chai
n of
outl
ets
in
the
wor
ld.
True
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Sh
akti
Fitn
ess"
:Sh
akti
Fitn
ess
offe
rs
an
opp
ort
unit
y to
the
citiz
ens
of
mai
ntai
nin
g
goo
d
hea
lth
thr
oug
h
___
___
__.
Exer
cise

POSTED BY

MINDGRILL AT

2:29 AM 5

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LABELS: CASES

IN MARKETING

MANAGEMENT

P
GD
BA
-
3rd
Se
m
Spe
cial
izat
ion
-
Ma
rke
tin
g:
Cas
es
in
Ma
rke
tin
g
Ma
nag
em
ent
-
1.1

 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Mr
.
Ra
mra
o
Pan
ase
"
:Th
e
sale
s
rep
of
the
co
mp
any
did
not
rec
om
me
nd
the
ter
min
atio
n of
Suj
ata
&
Anil
bec
aus
e :-
The
dem
and
may
get
dist
urbe
d
 In
initi
al
yea
rs
the
con
cen
trat
ion
is in
-
Nort
hern
reag
ion
Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Sw
itch
ex
Co
mp
any
":
Swi
tch
ex
co
mp
any
ma
nuf
act
ure
s-
Enti
re
rang
e of
awit
chge
ar
prod
ucts
Pric
ing
stra
tegy
-
Low
er
than
the
com
petit
ors
by
8-
10%
Its
Pun
e
offi
ce
hea
ded
by -
Mr.
Patil
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ma
hes
h
Pha
rma
ceut
ical
s" :
Wh
at
are
the
res
pon
sibi
litie
s of
Pro
pag
and
a
Sto
ckie
st?
Dist
ribu
te
the
med
icine
s,
Get
med
icine
s
pres
crib
ed
by
the
doct
ors
 Thi
s
que
stio
n is
fro
m
the
cas
e"
Sev
en
Spe
cies
":
Whi
ch
cou
ntri
es
wer
e
ban
ned
fro
m
exp
orti
ng
shri
mp
s?
Indi
a,
Paki
stan
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"De
epa
k
Pha
rma
ceut
ical
s" :
Wh
y
did
Mr.
Kha
nna
slas
hed
Ad
bud
get?
Sup
ply
shor
ter
than
dem
and
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Th
e
Kell
ogg
Co
mp
any
"
:To
incr
eas
e
sale
s in
Bra
zin
the
mar
keti
ng
dire
ctor
had
to
cre
ate
a
___
___
__
bre
akf
ast
hab
it.
Nutr
itiou
s
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ch
alle
nge
r
Spo
rts"
: If
a
part
icul
ar
cric
ket
star
fail
s
the
n
this
lead
s
to :-
less
sale
of
bats
with
his
phot
o,
Hig
h
inve
ntori
es
 Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Hu
ge
Elec
tro
nics
"
:Du
e to
mat
rix
stru
ctur
e
the
fun
ctio
nal
&
proj
ect
ma
nag
ers
coe
xist
ed.
True

Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Su
khi
and
Bho
opy
":
Usi
ng S
&B
bra
nd
na
me
for
the
new
pro
duc
ts
pro
duc
ed
in
the
new
sew
ing
mac
hin
e is
call
ed
Bra
nd
Ext
ensi
on.
True

Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Air
Coo
l
Indi
a
Ltd.
":
The
test
mar
keti
ng
was
deci
ded
in
Mu
mb
ai :-
To
see
prod
uct
Perf
orm
ance
,
Was
don
e for
2
mon
ths

Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Se
em
a
Lea
ther
":
Indi
an
leat
her
ind
ustr
y is
faci
ng
pro
ble
m
of :-
Mod
erni
satio
n

Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Ko
nka
n
Tra
din
g
Co
mp
any
":
Wh
y
was
the
offi
cer
pro
mot
ed
by 5
gra
des
?
Extr
aord
inar
y
Spor
ts
perf
orm
ance

Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Atl
as
Mar
keti
ng
(P)
Ltd.
"
:Atl
as
mar
keti
ng
is a
dire
ct
mar
keti
ng
fir
m.
True

Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Su
c
See
d
Pla
ntat
ion
"
:M/
S
Suc
See
d
are
inn
ova
tor
-
ma
nuf
act
ure
rs &
not
too
exp
ert
in
___
___
__
tec
hni
que
.
Mar
keti
ng

Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"AB
CA
Maj
or
Bev
era
ges
Co
mp
any
":
The
arr
ang
eme
nt
bet
wee
n
AB
C&
CC
A is
___
___
__.
CCA
will
mar
ket
ABC
bran
ds
with
their
own

Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Mr
.
Vik
ran
t
Mo
di" :
In
wha
t
ind
ustr
y
the
pro
duc
t of
this
co
mp
any
use
d as
Ra
w
Mat
eria
l?
Che
mica
l,
Phar
mac
eutic
al

Thi
s
que
stio
n is
fro
m
the
cas
e
stu
dy
"Aj
ant
a
Bisc
uits
":
In
whi
ch
seg
me
nts
is
Aja
nta
Bisc
uit
cur
rent
ly
pre
sent
?
Gluc
ose ,
Salt
ed

True/False
Question
This
question is
from the
case study
"Air Cool
India
Ltd." : The
launch got
delayed
because the
dealers
were not
ready.
Correct
Answer
False
Your
Answer
False

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Solar
Energy" :
What is the
Product
Benefit of a
Solar
operated
Products?
Correct
Answer
Saves
electricity
& Money
Your
Answer
Saves
electricity
& Money

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Saloni -
Chocolates
":
Developing
Contacts
with the
local
schools was
a :-
Correct
Answer
PR Activty
Your
Answer
Promotion
al Activity

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Wall Mart
- Logistic
Leader" :
What
problems
did Wall
Mart faced
in some
markets?
Correct
Answer
Lack of
Historical
data ,
Inexperien
ced
manpower
Your
Answer
Lack of
Historical
data ,
Inexperien
ced
manpower

True/False
Question
This
question is
from the
case study
"Ice-Kool" :
Studying
consumer
behavior is
important
to any
business.
Correct
Answer
True
Your
Answer
True

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Paramoun
t
Fertilisers"
: Why was
the
production
of four
products
suspended
?
Correct
Answer
They were
uneconomi
cal ,
Seasonal ,
Poor
Product life
cycles
Your
Answer
They were
uneconomi
cal ,
Seasonal ,
Poor
Product life
cycles

True/False
Question
This
question is
from the
case study
"Vacuum
Flasks" :
The
company
has state of
the art
plant with
a Japanese
collaborati
on.
Correct
Answer
True
Your
Answer
True

Select The
Blank
Question
This
question is
from the
case "
Coca-Cola "
: Analysts
felt that
Belgian
recall was
the
worst____
____
problem.
Correct
Answer
Public
Relations
Your
Answer
Public
Relations

Match The
Following
Question
Correct
Answer
Your
Answer
Marriott
Internation
al
Internation
al
hospitality
giant
Internation
al
hospitality
giant
Sukhi and
Bhoopy
Brand
name
"S&B"
Brand
name
"S&B"
Crunchy
and Crispy
Ltd.
Processed
food
business
Processed
food
business
Pratima
Ltd.
WPDC-3
Waterproof
Disposal
Camera
WPDC-3
Waterproof
Disposal
Camera

Select The
Blank
Question
This
question is
from the
case study
"Shri
Krishnan
Ranganath
an" :
Between
1978 &
1994 Glow
had under
gone six
________
.
Correct
Answer
Brand
extensions
Your
Answer
Brand
extensions

Select The
Blank
Question
This
question is
from the
case study
"Food
Processing
Industry" :
According
to union,
the worker
was
employed
as sweeper
& not
________
.
Correct
Answer
Wet
sweeper
Your
Answer
Wet
sweeper

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Indian
Aluminium
Company"
: What was
the target
Audience
for Super
Wrap?
Correct
Answer
Housewive
s
Your
Answer
Housewive
s

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Job
Satisfactio
n" : What
was the
effect of
Jayant
continuing
in the same
job?
Correct
Answer
Frustration
,
Demoralisa
tion
Your
Answer
Frustration
,
Demoralisa
tion

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Marriott
Internation
al" : Who
were the
established
competitor
s of
Marriott?
Correct
Answer
Holiday
Inn ,
Ramada ,
Quality Inn
Your
Answer
Holiday
Inn ,
Ramada ,
Quality Inn

Multiple
Choice
Single
Answer
Question
This
question is
from the
case "Coca-
Cola" :
Coke's
products
were
banned
from sale
in Belgium
because :-
Correct
Answer
They made
more than
100
children ill
Your
Answer
They made
more than
100
children ill

Select The
Blank
Question
This
question is
from the
case study
" Sukhi and
Bhoopy" :
Sukhi and
Bhoopy are
engaged in
________
sports
equipment
s.
Correct
Answer
Manufactu
re and
selling
Your
Answer
Manufactu
re and
selling

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case "Ethel
Graff" :
Why do
Europeans
come to
India to
work?
Correct
Answer
Indian
Experience
matter in
Internation
al market ,
Challenge
of working
in
Unfamiliar
environme
nt
Your
Answer
Challenge
of working
in
Unfamiliar
environme
nt , Indian
Experience
matter in
Internation
al market

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Blue
Shield
Company"
: What type
of
promotion
was
planned in
high sale
period by
Benson &
Johnson?
Correct
Answer
Discount
offer
Your
Answer
Discount
offer

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Blue
Shield
Company"
:What
problem is
faced by
Benson &
Johnson?
Correct
Answer
Retailers
could not
sell the
stocks
Your
Answer
Retailers
could not
sell the
stocks

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Samadhan
Sakhali
Udyog" :
Samadhan
Sakhali
Udyog's
Distributio
n channel
contains :-
Correct
Answer
Own Chain
of Shops
Your
Answer
Own Chain
of Shops

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Lubri -
Smooth
Ltd." : At
what stage
of Product
Life Cycle
the product
A-20 is?
Correct
Answer
Maturity
Your
Answer
Maturity

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Fast Page
Communic
ation" :
Pagers are
facing stiff
resistance
from :-
Correct
Answer
Family
members
Your
Answer
Family
members

Multiple
Choice
Single
Answer
Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
What is
Maruti's
benefit to
these car
manufactur
ers?
Correct
Answer
They can
source the
component
s cheap
Your
Answer
They can
source the
component
s cheap

Select The
Blank
Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:According
to Mr.
D'Costa, if
the
business is
to be
expanded it
has to have
a
marketing
team and a
________
.
Correct
Answer
Distributio
n Network
Your
Answer
Distributio
n Network

True/False
Question
This
question is
from the
case study
"Mr. Rajiv
Goyal" :
The market
for light
engineerin
g products
was
shrinking.
Correct
Answer
False
Your
Answer
False

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Fluid
Control
Devices
Ltd.": The
Market
Share of
Fluid
Control
Devices in
Pumps in
year 1968
was :-
Correct
Answer
0.33
Your
Answer
0.33

Multiple
Choice
Single
Answer
Question
This
question is
from the
case " Mr
Dinesh
Kapoor " :
What
segment is
Mr. Kapoor
planning to
enter?
Correct
Answer
Gymnasiu
m
Your
Answer
Gymnasiu
m

Select The
Blank
Question
This
question is
from the
case study
"Organic
Marketing
Initiatives
and Rural
Developme
nt" :The
rapid
increase in
production
of
________
is creating
new and
complex
challenges.
Correct
Answer
Organic
Food
Your
Answer
Organic
Food

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case "Ethel
Graff" : The
company
plans to
increase
the intake
of
Europeans
in India
because :-
Correct
Answer
In India
they cost
only 25 % ,
Attrition is
only 15 %
Your
Answer
In India
they cost
only 25 % ,
Attrition is
only 15 % ,
They know
the
language

Select The
Blank
Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The name
was
decided as
Thompson
&
Thompson
to encash
the
________
.
Correct
Answer
Brand
Equity
Your
Answer
Brand
Equity

True/False
Question
This
question is
from the
case study
"Atlas
Marketing
(P) Ltd."
:Atlas
marketing
is a direct
marketing
firm.
Correct
Answer
True
Your
Answer
True

True/False
Question
This
question is
from the
case study
"Chocolate
s" : Kitkat
& Perk are
available in
all towns at
national
level.
Correct
Answer
False
Your
Answer
False

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"A
cooperative
milk
union"
:Why
couldn't
the dairy
get
qualified
people?
Correct
Answer
It was in
rural area ,
Rural area
did not
have urban
facilities
Your
Answer
It was in
rural area

Multiple
Choice
Single
Answer
Question
This
question is
from the
case
"Harish
Patel" :
What is the
advantage
of Kandla
Port in
electronics
exports?
Correct
Answer
Seepz zone
Your
Answer
Seepz zone

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Auto
fast" : In
which area
was the
company
looking to
gain
dominance
?
Correct
Answer
Factory
CNC
machines
Your
Answer
Factory
automation
equipment

True/False
Question
This
question is
from the
case study
"Hotel
Black
Pearl"
:Since the
opening of
'Saphire'
the
business of
Black Pearl
is
remarkably
affected.
Correct
Answer
True
Your
Answer
True

Match The
Following
Question
Correct
Answer
Your
Answer
Chap-Pals
is a brand
name in
Leather
footware
industry
Leather
footware
industry
Marketing
Orientation
Quality
control
technique-
JIT
manufactur
ing system
Quality
control
technique-
JIT
manufactur
ing system
Saloni -
Chocolates
Distributor
of special
cadies
Distributor
of special
cadies
Fit-Fit
exerciser
equipment
Sold in
urban
localities to
higher
middle
class
Sold in
urban
localities to
higher
middle
class
Currently
Samadhan
Sakhali
Udyog is
Operating
through
4800 own
retail
stores
Operating
through
4800 own
retail
stores

Select The
Blank
Question
This
question is
from the
case study
"Raja
Consultant
s Ltd." :
The
characteris
tics of the
consumer
panel were
to be used
for
predicting
the
behavious
of the
________
.
Correct
Answer
Population
Your
Answer
Population

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Banarasid
as" :What
concept did
Banarasida
s applied in
satisfying
customers?
Correct
Answer
Customisat
ion
Your
Answer
Customisat
ion

Multiple
Choice
Single
Answer
Question
This
question is
from the
case "The
Real
Thing" :
Coca Cola
pursued
aggressive
Global
Branding
by way of :-
Correct
Answer
Creative
placement
of its logo
Your
Answer
Attractive
packaging

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Deepak
Pharmaceu
ticals" :
What
regulation
did Mr.
Khanna
introduced
immediatel
y after
joining?
Correct
Answer
Checks
with the
orders
Your
Answer
Advance
payment
for the
orders

Select The
Blank
Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:Anil &
Sujata were
the direct
dealers
who were
appointed
as
________
.
Correct
Answer
Distributor
s
Your
Answer
Distributor
s

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Blue
Shield
Company"
:Which
medium
were used
to
popularise
the offer by
Benson &
Johnson?
Correct
Answer
TV , News
papers
Your
Answer
TV , News
papers

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Paramoun
t
Fertilisers"
: What was
the tie up
between
Paramount
&
Pennsylvan
ia?
Correct
Answer
Sales &
Distributio
n,
Marketing
Your
Answer
Sales &
Distributio
n,
Marketing

True/False
Question
This
question is
from the
case study
"ABC
Company"
: The
Indian
middle
class is
about
1/3rd of
population.
Correct
Answer
True
Your
Answer
True

Select The
Blank
Question
This
question is
from the
case study
"Anveshi -
The Rural
Developme
nt
Organisatio
n" :Anveshi
worked in
villages
which are
________
Correct
Answer
Economica
lly
vulnerable.
Your
Answer
Economica
lly
vulnerable.

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Air Cool
India
Ltd." : The
test
marketing
was
decided in
Mumbai :-
Correct
Answer
To see
product
Performan
ce , Was
done for 2
months
Your
Answer
To see
product
Performan
ce , Was
done for 2
months
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LABELS: CASES

IN MARKETING

MANAGEMENT(

SET-2)

C
ase
s in
Ma
rke
tin
g
Ma
nag
em
ent
-5

Select The
Blank
Question
This
question is
from the
case study
"U.P. Mini
Computers
" : UP Mini
Computers
& Zenith
Mini
Computers
entered in
to a
________
.
Correct
Answer
Technical
Collaborati
on
Your
Answer
Technical
Collaborati
on

Select The
Blank
Question
This
question is
from the
case study
"Raja
Consultant
s Ltd." : Mr
Virani got
Raja
Consultant
think about
________
.
Correct
Answer
Setting
Consumer
panel
Your
Answer
Setting
Consumer
panel

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Channels
of
Distributio
n" : What
were the
two
product
qualities of
Joshi &
Deshpande
's product
over
competitio
n?
Correct
Answer
Superior
quality ,
Lower
price
Your
Answer
Superior
quality ,
Lower
price

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Delana
Hosiery
Works" :
What was
the overall
effect of
owner's
attitude on
business?
Correct
Answer
Productivit
y declined ,
Profits
declined
Your
Answer
Productivit
y declined ,
Profits
declined
True/False
Question
This
question is
from the
case study
"Food
Processing
Industry" :
Manageme
nt felt that
the hygiene
is not
important
in food
processing
industry.
Correct
Answer
False
Your
Answer
False

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Ashoka
Sports
Ltd." : Why
did Ashoka
not permit
the slash of
price?
Correct
Answer
Tamper the
quality
image
Your
Answer
Tamper the
quality
image

Match The
Following
Question
Correct
Answer
Your
Answer
Chap-Pals
is a brand
name in
Leather
footware
industry
Leather
footware
industry
Marketing
Orientation
Quality
control
technique-
JIT
manufactur
ing system
Quality
control
technique-
JIT
manufactur
ing system
Saloni -
Chocolates
Distributor
of special
cadies
Distributor
of special
cadies
Fit-Fit
exerciser
equipment
Sold in
urban
localities to
higher
middle
class
Sold in
urban
localities to
higher
middle
class
Currently
Samadhan
Sakhali
Udyog is
Operating
through
4800 own
retail
stores
Operating
through
4800 own
retail
stores

Select The
Blank
Question
This
question is
from the
case study
"The
Kellogg
Company"
:To
increase
sales in
Brazin the
marketing
director
had to
create a
________
breakfast
habit.
Correct
Answer
Nutritious
Your
Answer
Nutritious

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Green
Belt" :Why
do farmers
buy
chemical
fertilizers?
Correct
Answer
Subsidy ,
Increase in
crop yield ,
Bio
fertilizers
are slow
Your
Answer
Subsidy ,
Increase in
crop yield ,
Bio
fertilizers
are slow

True/False
Question
This
question is
from the
case study
"Fargo
foods"
:Fargo
spent large
moneys on
capital
equipment
s to
increase
productivit
y.
Correct
Answer
True
Your
Answer
True

True/False
Question
This
question is
from the
case study
"Ray Ltd." :
The
marketing
director
wanted Ray
Ltd. to
diversify in
Biscuits.
Correct
Answer
False
Your
Answer
False

Select The
Blank
Question
This
question is
from the
case " The
Real Thing
" : The
name Coca
Cola was
registered
as
________
.
Correct
Answer
Trade mark
Your
Answer
Trade mark

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Collaborat
ive Product
Developme
nt in E-
Commerce
" :What
were
benefits of
Collaborati
ve
developme
nt?
Correct
Answer
Improves
operations
, Cuts Costs
, Saves
Time
Your
Answer
Improves
operations
, Cuts Costs
, Saves
Time

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Bharat
Research
Developme
nt
Corporatio
n " : What
details
does
Project
Profile
have?
Correct
Answer
Product
Identificati
on , Types
of
machinery
, Raw
material
Your
Answer
Product
Identificati
on , Types
of
machinery
, Raw
material

Select The
Blank
Question
This
question is
from the
case study
"U.P. Mini
Computers
" : Zenith
suggested a
research in
India to
decide on
________
.
Correct
Answer
Product
Mix
Your
Answer
Product
Mix

True/False
Question
This
question is
from the
case study
"Vacuum
Flasks" :
The
company
has state of
the art
plant with
a Japanese
collaborati
on.
Correct
Answer
True
Your
Answer
True

Match The
Following
Question
Correct
Answer
Your
Answer
This
question is
from the
case study
"Marico
Industry" :
Marico
Industry's
marketing
strategy
Acquire
more
FMCG
brands
Acquire
more
FMCG
brands
Marico is
big player
in
Hair care
market
Hair care
market
Marico
took over
"Anti-Lice"
Shampoo -
Medikar
"Anti-Lice"
Shampoo -
Medikar

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Konkan
Trading
Company"
: Why was
the officer
promoted
by 5
grades?
Correct
Answer
Extraordin
ary Sports
performanc
e
Your
Answer
Extraordin
ary Sports
performanc
e

Select The
Blank
Question
This
question is
from the
case study
"Saif Runs"
:The
market can
expand if
the price is
________
.
Correct
Answer
Competitiv
e
Your
Answer
Competitiv
e

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Rajesh
Joshi" :
How did
Rajesh's
style
helped
him?
Correct
Answer
Utilised
everyone's
abilities ,
Utilised
everyone's
status
Your
Answer
Utilised
everyone's
abilities ,
Utilised
everyone's
status

True/False
Question
This
question is
from the
case study
"The
Kellogg
Company"
:Main
product
line of
Kellogg
was a
variety of
convenienc
e foods.
Correct
Answer
True
Your
Answer
False

Select The
Blank
Question
This
question is
from the
case study
" Sukhi and
Bhoopy" :
Sukhi and
Bhoopy are
engaged in
________
sports
equipment
s.
Correct
Answer
Manufactu
re and
selling
Your
Answer
Manufactu
re and
selling

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Paramoun
t
Fertilisers"
: What was
the tie up
between
Paramount
&
Pennsylvan
ia?
Correct
Answer
Sales &
Distributio
n,
Marketing
Your
Answer
Sales &
Distributio
n,
Marketing

Multiple
Choice
Single
Answer
Question
This
question is
from the
case
"Harish
Patel" :
Which
products
will the
Indian
Company
Export in
order to get
foreign
exchange?
Correct
Answer
Musical
Instrument
s
Your
Answer
Electronic
parts

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Auto
fast" :What
was the
factory
automation
division
responsible
for?
Correct
Answer
Product
manageme
nt ,
Marketing ,
Product
developme
nt
Your
Answer
Marketing ,
Product
developme
nt , Sales

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Kleam" :
Why did
other
companies
failed to
market
toothpastes
?
Correct
Answer
No uniform
quality of
Kleam
Your
Answer
No uniform
quality of
Kleam

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
GM is
called very
small
player in
India
because :-
Correct
Answer
The plant
capacity is
only 25000
cars , It
sold just
over 8000
cars last
year
Your
Answer
The plant
capacity is
only 25000
cars , It
sold just
over 8000
cars last
year , It
sells cars
only in one
part of the
country

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Smart
Wash Ltd."
: What
were the
features of
washing
machine?
Correct
Answer
Portability
, Energy
efficiency
Your
Answer
Portability
, Energy
efficiency

Select The
Blank
Question
This
question is
from the
case study
"Tristar"
:The goods
were
supplied to
16 depots
based on
the
________
of the
branches.
Correct
Answer
Demand
Estimation
Your
Answer
Demand
Estimation

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Innovatio
n&
Improvisati
on" : 3 M
Struggled
in 1990
because :-
Correct
Answer
Profits
Fell , Sales
Stalled
Your
Answer
Profits
Fell , Sales
Stalled

Select The
Blank
Question
This
question is
from the
case study
"The Cold
Ice-Cream
Company"
: The
marketing
team felt
that the use
of coupon
will result
in greater
________
.
Correct
Answer
Brand
Awareness
Your
Answer
Brand
Awareness

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Hindustan
Lever -
Rural
Marketing
Initiative" :
What was
the
purpose of
This
promotion
al drive?
Correct
Answer
Increase
Rural
penetration
Your
Answer
Increase
Rural
penetration

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Old Spice"
:Which
brand is
advertised
by
Shulton?
Correct
Answer
The mother
brand
Your
Answer
The body
talc

True/False
Question
This
question is
from the
case study
"AR
Sons" :Mr
Sandeep
felt that
Internet
plus mail
order can
attain
popularity.
Correct
Answer
True
Your
Answer
True
Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Health
Club" : The
membershi
p of club is
adversly
affected
because:-
Correct
Answer
Death in
swimming
pool
Your
Answer
Death in
swimming
pool

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Banarasid
as" :What
concept did
Banarasida
s applied in
satisfying
customers?
Correct
Answer
Customisat
ion
Your
Answer
Customisat
ion

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Business
Equipment
s Ltd." :
The prices
of Business
equipment
s are :-
Correct
Answer
Competitiv
e
Your
Answer
Les than
competitio
n

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Moonlight
Ltd." :
What was
the share of
direct sales
in Product
C to total
sales?
Correct
Answer
0.4
Your
Answer
0.4

Select The
Blank
Question
This
question is
from the
case "
Seven
Species" :
________
groups
were not
happy with
the
judgement.
Correct
Answer
Environme
ntal
Your
Answer
Environme
ntal

Select The
Blank
Question
This
question is
from the
case study
"ABC A
Major
Beverages
Company"
: The
arrangeme
nt between
ABC & CCA
is
________
.
Correct
Answer
CCA will
market
ABC
brands
with their
own
Your
Answer
CCA will
market
ABC
brands
with their
own

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Watts &
Volts
Ltd." : Why
did
chairaman
appoint a
marketing
manager?
Correct
Answer
Too many
responsibil
ities in
Regional
manager
Your
Answer
Too many
responsibil
ities in
Regional
manager

True/False
Question
This
question is
from the
case study
"Ajanta
Biscuits" :
Ajanta
Biscuit is
planning to
enter
Cream
biscuit
segment.
Correct
Answer
False
Your
Answer
False

True/False
Question
This
question is
from the
case study
"Mr.
Harish
Panjwani" :
Rajesh
feels that
he should
be more
"business-
like" in his
approach.
Correct
Answer
False
Your
Answer
True

True/False
Question
This
question is
from the
case study
"Alcophin"
: Pharma
companies
can not
advertise
their
products.
Correct
Answer
True
Your
Answer
True

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Rio De
Janeiro" :
What was
Coke's
market
share in
Brazin?
Correct
Answer
0.5
Your
Answer
0.085

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Astroid
Computer
Corporatio
n" : What is
the product
range of
this
company?
Correct
Answer
Personal
Computer ,
Monitors ,
Printers
Your
Answer
Personal
Computer ,
Monitors

True/False
Question
This
question is
from the
case study
"Beauty
Cosmetics"
:Beauty
cosmetics
want to
reach the
products at
All India
level.
Correct
Answer
True
Your
Answer
True
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LABELS: CASES

IN MARKETING

MANAGEMENT(

SET-2)

C
ase
s in
Ma
rke
tin
g
Ma
nag
em
ent
-4

Top of
Form
LIST OF
ATTEMPT
ED
QUESTIO
NS AND
ANSWERS

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:The sales
rep of the
company
did not
recommen
d the
terminatio
n of Sujata
& Anil
because :-
Correct
Answer
The
demand
may get
disturbed
Your
Answer
They had
good
reputation
in market

Match The
Following
Question
Correct
Answer
Your
Answer
In initial
years the
concentrati
on is in
Northern
reagion
Western
reagion
This
question is
from the
case study
"Switchex
Company"
: Switchex
company
manufactur
es
Entire
range of
awitchgear
products
Entire
range of
awitchgear
products
Pricing
strategy
Lower than
the
competitor
s by 8-10%
Lower than
the
competitor
s by 8-10%
Its Pune
office
headed by
Mr. Patil
Mr. Patil

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Mahesh
Pharmaceu
ticals" :
What are
the
responsibil
ities of
Propagand
a
Stockiest?
Correct
Answer
Distribute
the
medicines ,
Get
medicines
prescribed
by the
doctors
Your
Answer
Distribute
the
medicines ,
Get
medicines
prescribed
by the
doctors ,
Get
maximum
discount
from the
company

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case "
Seven
Species" :
Which
countries
were
banned
from
exporting
shrimps?
Correct
Answer
India ,
Pakistan
Your
Answer
Korea

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Deepak
Pharmaceu
ticals" :
Why did
Mr.
Khanna
slashed Ad
budget?
Correct
Answer
Supply
shorter
than
demand
Your
Answer
No demand
Select The
Blank
Question
This
question is
from the
case study
"The
Kellogg
Company"
:To
increase
sales in
Brazin the
marketing
director
had to
create a
________
breakfast
habit.
Correct
Answer
Nutritious
Your
Answer
Nutritious

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Challenge
r Sports" :
If a
particular
cricket star
fails then
this leads
to :-
Correct
Answer
less sale of
bats with
his photo ,
High
inventories
Your
Answer
less sale of
bats with
his photo ,
High
inventories
, Bad
quality
perception
of bats ,
Poor price
for those
bats

True/False
Question
This
question is
from the
case study
"Huge
Electronics
" :Due to
matrix
structure
the
functional
& project
managers
coexisted.
Correct
Answer
True
Your
Answer
True

True/False
Question
This
question is
from the
case study
"Sukhi and
Bhoopy" :
Using S &
B brand
name for
the new
products
produced
in the new
sewing
machine is
called
Brand
Extension.
Correct
Answer
True
Your
Answer
True

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Air Cool
India
Ltd." : The
test
marketing
was
decided in
Mumbai :-
Correct
Answer
To see
product
Performan
ce , Was
done for 2
months
Your
Answer
To see
product
Performan
ce , Was
done for 3
months ,
To see
consumer
response

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Seema
Leather" :
Indian
leather
industry is
facing
problem
of :-
Correct
Answer
Modernisat
ion
Your
Answer
Modernisat
ion

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Konkan
Trading
Company"
: Why was
the officer
promoted
by 5
grades?
Correct
Answer
Extraordin
ary Sports
performanc
e
Your
Answer
Over
achieveme
nt of target

True/False
Question
This
question is
from the
case study
"Atlas
Marketing
(P) Ltd."
:Atlas
marketing
is a direct
marketing
firm.
Correct
Answer
True
Your
Answer
True

Select The
Blank
Question
This
question is
from the
case study
"Suc Seed
Plantation"
:M/S Suc
Seed are
innovator -
manufactur
ers & not
too expert
in
________
technique.
Correct
Answer
Marketing
Your
Answer
Marketing

Select The
Blank
Question
This
question is
from the
case study
"ABC A
Major
Beverages
Company"
: The
arrangeme
nt between
ABC & CCA
is
________
.
Correct
Answer
CCA will
market
ABC
brands
with their
own
Your
Answer
ABC will
manufactur
e CCA
brands

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Mr.
Vikrant
Modi" : In
what
industry
the product
of this
company
used as
Raw
Material?
Correct
Answer
Chemical ,
Pharmaceu
tical
Your
Answer
Fertilisers ,
Metal
Coating ,
Chemical

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Ajanta
Biscuits" :
In which
segments is
Ajanta
Biscuit
currently
present?
Correct
Answer
Glucose ,
Salted
Your
Answer
Glucose ,
Salted ,
Cream

True/False
Question
This
question is
from the
case study
"Pratima
Ltd." : The
product
WPDC-3
with the
price of Rs
300/-
perfectly
fits into the
current
product
range of
Pratima
Ltd.
Correct
Answer
False
Your
Answer
True

True/False
Question
This
question is
from the
case study
"Innovatio
n&
Improvisati
on" : 3 M
encouraged
everyone to
become
product
champions.
Correct
Answer
True
Your
Answer
True

Match The
Following
Question
Correct
Answer
Your
Answer
Divya
Bhaskar
The third
Gujarati
daily
newspaper
to be
launched
The third
Gujarati
daily
newspaper
to be
launched
This
question is
from the
case study
"The
Marketing
of Divya
Bhaskar" :
Pre launch
activites &
Strategies
To create
awareness
for Divya
Bhaskar &
establish
brand
image
To create
awareness
for Divya
Bhaskar &
establish
brand
image
Key
fingings of
survey
Their
newspaper
is average
in all
respects
Their
newspaper
is average
in all
respects
Post survey
phase
Order
bookings
crossed a
record
mark of 2
lac.
Order
bookings
crossed a
record
mark of 2
lac.

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Deepak
Pharmaceu
ticals" :
What was
the effect of
slashed
advertising
?
Correct
Answer
Profits
increased ,
Reserves
increased
Your
Answer
Profits
increased ,
Reserves
increased ,
Manpower
increased

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case "The
Real
Thing" :
Coke used
think
Global act
Local
policy by
way of :-
Correct
Answer
Locally
manufactur
ing product
, Creating
country/
region
specific
advertising
, Pricing
the product
differently
in Different
countries
Your
Answer
Locally
manufactur
ing product
, Creating
country/
region
specific
advertising
, Pricing
the product
differently
in Different
countries
Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Dream
Launch of
Ford
Escort" :
What was
the
percieved
difference
between
petrol &
diesel
version of
Escort?
Correct
Answer
Petrol is
underpowe
red than
diesel
Your
Answer
Diesel is
smooth
than petrol

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Paramoun
t
Fertilisers"
: What
facility was
offered to
Paramount
as a special
case?
Correct
Answer
More credit
Your
Answer
More credit

True/False
Question
This
question is
from the
case study
"Bharat
Research
Developme
nt
Corporatio
n" : The
major area
of dissent
in case of
BRDC was
lack of
marketing
data.
Correct
Answer
True
Your
Answer
True

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Ray Ltd." :
What were
the product
differences
in Super &
Crystal?
Correct
Answer
Different
Formulatio
n,
Different
packaging
Your
Answer
Different
Formulatio
n,
Different
packaging ,
Different
Consumer

True/False
Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The study
showed
that the
market for
prickly
heat
powder is
declining.
Correct
Answer
False
Your
Answer
False

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
" Raja
Consultant
s Ltd." :
What did
Raja
Consultant
s started
with?
Correct
Answer
Consultanc
y
Your
Answer
Advertising

Select The
Blank
Question
This
question is
from the
case study
"Suc Seed
Plantation"
: M/S Suc
Seed have
always
believed in
Excellence
Through
________
.
Correct
Answer
Innovation
Your
Answer
Best
Service

Select The
Blank
Question
This
question is
from the
case study
"Delana
Hosiery
Works"
:The owner
of the
company
believed in
________
human
relations.
Correct
Answer
Informal
Your
Answer
Professiona
l

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Job
Satisfactio
n" : What
was the
effect of
Jayant
continuing
in the same
job?
Correct
Answer
Frustration
,
Demoralisa
tion
Your
Answer
Frustration
,
Demoralisa
tion , Not
meeting
target

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Shakti
Fitness"
:The
profitabilit
y is highest
for :-
Correct
Answer
Jogging
Your
Answer
Yoga

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Priya
Automobile
s" :Why did
the
company
started
loosing the
market?
Correct
Answer
New Fuel
efficient
bike
introduced
Your
Answer
New Fuel
efficient
bike
introduced
True/False
Question
This
question is
from the
case study
"Huge
Electronics
" :Due to
matrix
structure
the
functional
& project
managers
coexisted.
Correct
Answer
True
Your
Answer
True

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Roshni
Lamp
Makers
Ltd." :
What are
the product
benefits of
electronic
ballast?
Correct
Answer
Reduces
energy
consumpti
on ,
Increases
efficiency ,
Increases
tube life
Your
Answer
Reduces
energy
consumpti
on ,
Increases
efficiency ,
Increases
tube life

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Kamlesh
& Laltu" :
What is the
current
product
constraint
of kamlesh
& Laltu?
Correct
Answer
One Type &
One size
Your
Answer
Little
height

Select The
Blank
Question
This
question is
from the
case study
"Mr. Anna
Patil" : Mr
Anna
Patil's farm
was
________
.
Correct
Answer
Canal
irrigation
Your
Answer
Canal
irrigation

Select The
Blank
Question
This
question is
from the
case study
"U.P. Mini
Computers
" : Zenith
suggested a
research in
India to
decide on
________
.
Correct
Answer
Product
Mix
Your
Answer
Pricing

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Tasty
Biscuits
Pune" : The
positive
points of
this
company
were :-
Correct
Answer
Good
Quality ,
Good
Distributio
n , Good
Promotion
Your
Answer
Good
Quality ,
Good
Distributio
n , Good
Price

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Fluid
Control
Devices
Ltd." :
Fluid
Control
Devices has
current
image of a
manufactur
er of :-
Correct
Answer
Petrol
Pumps
Your
Answer
Oil Pumps

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"The Cold
Ice-Cream
Company"
: What is
the
promotion
al offer on
the new
product?
Correct
Answer
Rs 6/- Off
Coupon
Your
Answer
Buy One
get one free

Select The
Blank
Question
This
question is
from the
case "
Coca-Cola "
: Analysts
felt that
Belgian
recall was
the
worst____
____
problem.
Correct
Answer
Public
Relations
Your
Answer
Distributio
n
True/False
Question
This
question is
from the
case study
"Ray Ltd." :
The
marketing
director
wanted Ray
Ltd. to
diversify in
Biscuits.
Correct
Answer
False
Your
Answer
True

Select The
Blank
Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:Anil &
Sujata were
the direct
dealers
who were
appointed
as
________
.
Correct
Answer
Distributor
s
Your
Answer
Distributor
s

Select The
Blank
Question
This
question is
from the
case study
"Chocolate
s" :CDM
tried to
break
________
that
chocolates
are only for
children.
Correct
Answer
Consumer
mindset
Your
Answer
Consumer
mindset

True/False
Question
This
question is
from the
case study
"Wall
Mart" :
Wall Mart
is the
largest
chain of
outlets in
the world.
Correct
Answer
True
Your
Answer
True

Select The
Blank
Question
This
question is
from the
case study
"Shakti
Fitness"
:Shakti
Fitness
offers an
opportunit
y to the
citizens of
maintainin
g good
health
through
________
.
Correct
Answer
Exercise
Your
Answer
Exercise
Bottom of
Form
LIST OF
ATTEMPT
ED
QUESTIO
NS AND
ANSWERS

True/False
Question
This
question is
from the
case study
"Mr. Atul &
Mr.
Bhaskar" :
Atul felt
that
freedom to
workers
means
calling for
indiscipline
.
Correct
Answer
False
Your
Answer
True

True/False
Question
This
question is
from the
case study
"Ice-Kool" :
Studying
consumer
behavior is
important
to any
business.
Correct
Answer
True
Your
Answer
True

Select The
Blank
Question
This
question is
from the
case study
"Ray Ltd." :
The
________
was to be
improved
to protect
chocolate
from
melting.
Correct
Answer
Packaging
Your
Answer
Packaging

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Chap-
pals" :
Current
competitio
n of Chap-
pal is :-
Correct
Answer
Leather
shoose
Your
Answer
Hawaii

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Tristar" :
What
factors
affected the
estimated
stock
requiremen
t of 800
dealers?
Correct
Answer
Political
uncertainty
, Act of god
Your
Answer
Political
uncertainty
,
Competitio
n actions ,
Dealer
demand

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Price
Plus" :
What is the
offer under
discussion
in the case?
Correct
Answer
Money
back offer
by Akai
Your
Answer
Money
back offer
by Akai

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"AR Sons" :
AR Sons
became a
firm of
reputation
because
of :-
Correct
Answer
Service ,
Quality
Your
Answer
Service ,
Quality

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Lubri -
Smooth
Ltd." : As a
promotion
al strategy
the owner
believes
in :-
Correct
Answer
Sampling
Your
Answer
Direct
marketing

Select The
Blank
Question
This
question is
from the
case study
"Challenge
r Sports" :
The
company
command
________
% of the
market-
share.
Correct
Answer
60
Your
Answer
75

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Kleam" :
Why did
other
companies
failed to
market
toothpastes
?
Correct
Answer
No uniform
quality of
Kleam
Your
Answer
No uniform
quality of
Kleam

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Collaborat
ive Product
Developme
nt in E-
Commerce
" :What
were
benefits of
Collaborati
ve
developme
nt?
Correct
Answer
Improves
operations
, Cuts Costs
, Saves
Time
Your
Answer
Cuts Costs ,
Saves Time
, Saves
manpower

Select The
Blank
Question
This
question is
from the
case study
"Anveshi -
The Rural
Developme
nt
Organisatio
n" :The
strategy to
achieve the
objective
was to
create
________
.
Correct
Answer
Village
organisatio
n
Your
Answer
Village
cooperative

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case "Ethel
Graff" :
Why do
Europeans
come to
India to
work?
Correct
Answer
Indian
Experience
matter in
Internation
al market ,
Challenge
of working
in
Unfamiliar
environme
nt
Your
Answer
Challenge
of working
in
Unfamiliar
environme
nt , Indian
Companies
now pay
higher
salaries

True/False
Question
This
question is
from the
case study
"Beauty
Cosmetics"
:Beauty
cosmetics
want to
reach the
products at
All India
level.
Correct
Answer
True
Your
Answer
True

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Astroid
Computer
Corporatio
n" : What is
the product
range of
this
company?
Correct
Answer
Personal
Computer ,
Monitors ,
Printers
Your
Answer
Personal
Computer ,
Monitors ,
Printers

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Hindustan
Lever -
Rural
Marketing
Initiative" :
How were
towns &
villages
covered by
HLL
initially?
Correct
Answer
By Van
Your
Answer
By Van

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Reach
India
Ltd." :
What
different
product
segments is
Reach
India Ltd.
Operating
in?
Correct
Answer
Telecom
Service
Provider ,
Handsets
Your
Answer
Telecom
Service
Provider ,
Handsets

Select The
Blank
Question
This
question is
from the
case study
"Delana
Hosiery
Works"
:The owner
of the
company
believed in
________
human
relations.
Correct
Answer
Informal
Your
Answer
Informal

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Priya
Automobile
s" : Why
did model
Priya still
continue to
sell?
Correct
Answer
Was the
cheapest
model
Your
Answer
Was the
cheapest
model
Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Alcophin"
:What
Promotion
al tools are
used by
Medical
companies
?
Correct
Answer
Visual Aid ,
Product
Literature
Your
Answer
Product
Literature ,
Hoardings

True/False
Question
This
question is
from the
case study
"Tushar
Laboratori
es"
:Mumbai
market was
the
smallest in
volumes.
Correct
Answer
False
Your
Answer
False

Select The
Blank
Question
This
question is
from the
case study
"ABC A
Major
Beverages
Company"
: The
arrangeme
nt between
ABC & CCA
is
________
.
Correct
Answer
CCA will
market
ABC
brands
with their
own
Your
Answer
ABC will
market
CCA
brands
with their
own

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Mr. Nitin
Chandra" :
Product
Benefit of
Silver
plated
Bronze
products
is :-
Correct
Answer
They are
within
reach of
middle
class
Your
Answer
They are
within
reach of
middle
class

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"ABC
Company"
: Which
categories
did the
company
entered
lately?
Correct
Answer
Refrigerato
rs , Air
Conditione
rs
Your
Answer
Air
Conditione
rs

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Blue
Shield
Company"
: What type
of
promotion
was
planned in
high sale
period by
Benson &
Johnson?
Correct
Answer
Discount
offer
Your
Answer
1 + 1 Free

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
With the
global
alliance
The three
car
manufactur
ers in India
can :-
Correct
Answer
Share each
other's
products ,
Commonly
buy
component
s , Do cross
branding
Your
Answer
Share each
other's
products ,
Do cross
branding

True/False
Question
This
question is
from the
case study
"Hotel
Black
Pearl"
:Since the
opening of
'Saphire'
the
business of
Black Pearl
is
remarkably
affected.
Correct
Answer
True
Your
Answer
True

True/False
Question
This
question is
from the
case study
"Priya
Automobile
s" : Supriya
was
generation
bike & was
comparabl
e with
competitio
n.
Correct
Answer
True
Your
Answer
True

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Thompson
&
Thompson"
: What is
the current
product
segment of
the
company?
Correct
Answer
Health
Care
Your
Answer
Health
Care

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Ray Ltd." :
What were
the product
differences
in Super &
Crystal?
Correct
Answer
Different
Formulatio
n,
Different
packaging
Your
Answer
Different
Formulatio
n,
Different
packaging ,
Higher
price

True/False
Question
This
question is
from the
case study
"Pratima
Ltd." : The
product
WPDC-3
with the
price of Rs
300/-
perfectly
fits into the
current
product
range of
Pratima
Ltd.
Correct
Answer
False
Your
Answer
False

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Watts &
Volts
Ltd." :
What was
the
marketing
manager
opposed
for?
Correct
Answer
Two
parallel
sales
organisatio
ns
Your
Answer
New
product
managers

Select The
Blank
Question
This
question is
from the
case study
"Shakti
Fitness"
:Shakti
Fitness
offers an
opportunit
y to the
citizens of
maintainin
g good
health
through
________
.
Correct
Answer
Exercise
Your
Answer
Exercise

Select The
Blank
Question
This
question is
from the
case study
"Raja
Consultant
s Ltd." :
The
characteris
tics of the
consumer
panel were
to be used
for
predicting
the
behavious
of the
________
.
Correct
Answer
Population
Your
Answer
Target
Audience

Select The
Blank
Question
This
question is
from the
case study
"Food
Processing
Industry" :
According
to union,
the worker
was
employed
as sweeper
& not
________
.
Correct
Answer
Wet
sweeper
Your
Answer
Wet
sweeper

True/False
Question
This
question is
from the
case study
"AR
Sons" :Mr
Sandeep
felt that
Internet
plus mail
order can
attain
popularity.
Correct
Answer
True
Your
Answer
True

True/False
Question
This
question is
from the
case study
"Vacuum
Flasks" :
The
company
has state of
the art
plant with
a Japanese
collaborati
on.
Correct
Answer
True
Your
Answer
False

Select The
Blank
Question
This
question is
from the
case " The
Real Thing
" : Today
Coca Cola
is sold in
________
countries.
Correct
Answer
200
Your
Answer
More than
200

True/False
Question
This
question is
from the
case study
"Innovatio
n&
Improvisati
on" : 3 M
encouraged
everyone to
become
product
champions.
Correct
Answer
True
Your
Answer
True

Match The
Following
Question
Correct
Answer
Your
Answer
Old Spice
Erratic
Alcohol
supplies
Uniform
quality
Sugandha
Mouth
Freshners
Tobaco
Products
Tobaco
Products
Kleam
No
Uniform
quality
No
Uniform
quality
Services
Unlimited
Funds for
Social
Organisatio
ns
Funds for
Social
Organisatio
ns

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Priya
Automobile
s" :What
must have
affected the
performanc
e of Mr.
Jain?
Correct
Answer
No
incentives
in cash
Your
Answer
Less
demand in
market

Match The
Following
Question
Correct
Answer
Your
Answer
Roshni
Lamps
New
Product
Opportunit
ies
New
Product
Opportunit
ies
Laxmi
Mills
Refined Oil
Raw Oil
Mr. Dinesh
Kapoor
Financial
Investment
Setting
Manageme
nt Panel
Raja
Consultant
s
Setting
Consumer
Panel
Financial
Investment

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Tushar
Laboratori
es" : What
was
Tushar's
strength
over giant
competitor
?
Correct
Answer
German
collaborati
on , No
quality
complaints
Your
Answer
German
collaborati
on , No
quality
complaints
, Better
distributio
n

Multiple
Choice
Single
Answer
Question
This
question is
from the
case "
Laxmi
Mills " :
What was
the product
benefit of
refined oil?
Correct
Answer
Very Pure
Your
Answer
Very Pure

Select The
Blank
Question
This
question is
from the
case study
"Maxwell
Ltd." :
According
to Mr.
Arvind,
Success is
the
outcome of
well
managed
________
.
Correct
Answer
Interdepen
dence
Your
Answer
Employees

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Bharat
Research
Developme
nt
Corporatio
n " : What
details
does
Project
Profile
have?
Correct
Answer
Product
Identificati
on , Types
of
machinery
, Raw
material
Your
Answer
Product
Identificati
on , Types
of
machinery

Select The
Blank
Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The name
was
decided as
Thompson
&
Thompson
to encash
the
________
.
Correct
Answer
Brand
Equity
Your
Answer
Brand
Equity
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LABELS: CASES

IN MARKETING

MANAGEMENT(

SET-3)

C
ase
s in
Ma
rke
tin
g
Ma
nag
em
ent
-8

Top of
Form
LIST OF
ATTEMPT
ED
QUESTIO
NS AND
ANSWERS

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:The sales
rep of the
company
did not
recommen
d the
terminatio
n of Sujata
& Anil
because :-
Correct
Answer
The
demand
may get
disturbed
Your
Answer
They had
good
reputation
in market

Match The
Following
Question
Correct
Answer
Your
Answer
In initial
years the
concentrati
on is in
Northern
reagion
Western
reagion
This
question is
from the
case study
"Switchex
Company"
: Switchex
company
manufactur
es
Entire
range of
awitchgear
products
Entire
range of
awitchgear
products
Pricing
strategy
Lower than
the
competitor
s by 8-10%
Lower than
the
competitor
s by 8-10%
Its Pune
office
headed by
Mr. Patil
Mr. Patil

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Mahesh
Pharmaceu
ticals" :
What are
the
responsibil
ities of
Propagand
a
Stockiest?
Correct
Answer
Distribute
the
medicines ,
Get
medicines
prescribed
by the
doctors
Your
Answer
Distribute
the
medicines ,
Get
medicines
prescribed
by the
doctors ,
Get
maximum
discount
from the
company

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case "
Seven
Species" :
Which
countries
were
banned
from
exporting
shrimps?
Correct
Answer
India ,
Pakistan
Your
Answer
Korea

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Deepak
Pharmaceu
ticals" :
Why did
Mr.
Khanna
slashed Ad
budget?
Correct
Answer
Supply
shorter
than
demand
Your
Answer
No demand

Select The
Blank
Question
This
question is
from the
case study
"The
Kellogg
Company"
:To
increase
sales in
Brazin the
marketing
director
had to
create a
________
breakfast
habit.
Correct
Answer
Nutritious
Your
Answer
Nutritious

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Challenge
r Sports" :
If a
particular
cricket star
fails then
this leads
to :-
Correct
Answer
less sale of
bats with
his photo ,
High
inventories
Your
Answer
less sale of
bats with
his photo ,
High
inventories
, Bad
quality
perception
of bats ,
Poor price
for those
bats

True/False
Question
This
question is
from the
case study
"Huge
Electronics
" :Due to
matrix
structure
the
functional
& project
managers
coexisted.
Correct
Answer
True
Your
Answer
True

True/False
Question
This
question is
from the
case study
"Sukhi and
Bhoopy" :
Using S &
B brand
name for
the new
products
produced
in the new
sewing
machine is
called
Brand
Extension.
Correct
Answer
True
Your
Answer
True

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Air Cool
India
Ltd." : The
test
marketing
was
decided in
Mumbai :-
Correct
Answer
To see
product
Performan
ce , Was
done for 2
months
Your
Answer
To see
product
Performan
ce , Was
done for 3
months ,
To see
consumer
response

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Seema
Leather" :
Indian
leather
industry is
facing
problem
of :-
Correct
Answer
Modernisat
ion
Your
Answer
Modernisat
ion

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Konkan
Trading
Company"
: Why was
the officer
promoted
by 5
grades?
Correct
Answer
Extraordin
ary Sports
performanc
e
Your
Answer
Over
achieveme
nt of target

True/False
Question
This
question is
from the
case study
"Atlas
Marketing
(P) Ltd."
:Atlas
marketing
is a direct
marketing
firm.
Correct
Answer
True
Your
Answer
True

Select The
Blank
Question
This
question is
from the
case study
"Suc Seed
Plantation"
:M/S Suc
Seed are
innovator -
manufactur
ers & not
too expert
in
________
technique.
Correct
Answer
Marketing
Your
Answer
Marketing

Select The
Blank
Question
This
question is
from the
case study
"ABC A
Major
Beverages
Company"
: The
arrangeme
nt between
ABC & CCA
is
________
.
Correct
Answer
CCA will
market
ABC
brands
with their
own
Your
Answer
ABC will
manufactur
e CCA
brands

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Mr.
Vikrant
Modi" : In
what
industry
the product
of this
company
used as
Raw
Material?
Correct
Answer
Chemical ,
Pharmaceu
tical
Your
Answer
Fertilisers ,
Metal
Coating ,
Chemical

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Ajanta
Biscuits" :
In which
segments is
Ajanta
Biscuit
currently
present?
Correct
Answer
Glucose ,
Salted
Your
Answer
Glucose ,
Salted ,
Cream

True/False
Question
This
question is
from the
case study
"Pratima
Ltd." : The
product
WPDC-3
with the
price of Rs
300/-
perfectly
fits into the
current
product
range of
Pratima
Ltd.
Correct
Answer
False
Your
Answer
True
True/False
Question
This
question is
from the
case study
"Innovatio
n&
Improvisati
on" : 3 M
encouraged
everyone to
become
product
champions.
Correct
Answer
True
Your
Answer
True

Match The
Following
Question
Correct
Answer
Your
Answer
Divya
Bhaskar
The third
Gujarati
daily
newspaper
to be
launched
The third
Gujarati
daily
newspaper
to be
launched
This
question is
from the
case study
"The
Marketing
of Divya
Bhaskar" :
Pre launch
activites &
Strategies
To create
awareness
for Divya
Bhaskar &
establish
brand
image
To create
awareness
for Divya
Bhaskar &
establish
brand
image
Key
fingings of
survey
Their
newspaper
is average
in all
respects
Their
newspaper
is average
in all
respects
Post survey
phase
Order
bookings
crossed a
record
mark of 2
lac.
Order
bookings
crossed a
record
mark of 2
lac.

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Deepak
Pharmaceu
ticals" :
What was
the effect of
slashed
advertising
?
Correct
Answer
Profits
increased ,
Reserves
increased
Your
Answer
Profits
increased ,
Reserves
increased ,
Manpower
increased

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case "The
Real
Thing" :
Coke used
think
Global act
Local
policy by
way of :-
Correct
Answer
Locally
manufactur
ing product
, Creating
country/
region
specific
advertising
, Pricing
the product
differently
in Different
countries
Your
Answer
Locally
manufactur
ing product
, Creating
country/
region
specific
advertising
, Pricing
the product
differently
in Different
countries

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Dream
Launch of
Ford
Escort" :
What was
the
percieved
difference
between
petrol &
diesel
version of
Escort?
Correct
Answer
Petrol is
underpowe
red than
diesel
Your
Answer
Diesel is
smooth
than petrol

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Paramoun
t
Fertilisers"
: What
facility was
offered to
Paramount
as a special
case?
Correct
Answer
More credit
Your
Answer
More credit

True/False
Question
This
question is
from the
case study
"Bharat
Research
Developme
nt
Corporatio
n" : The
major area
of dissent
in case of
BRDC was
lack of
marketing
data.
Correct
Answer
True
Your
Answer
True

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Ray Ltd." :
What were
the product
differences
in Super &
Crystal?
Correct
Answer
Different
Formulatio
n,
Different
packaging
Your
Answer
Different
Formulatio
n,
Different
packaging ,
Different
Consumer

True/False
Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The study
showed
that the
market for
prickly
heat
powder is
declining.
Correct
Answer
False
Your
Answer
False

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
" Raja
Consultant
s Ltd." :
What did
Raja
Consultant
s started
with?
Correct
Answer
Consultanc
y
Your
Answer
Advertising

Select The
Blank
Question
This
question is
from the
case study
"Suc Seed
Plantation"
: M/S Suc
Seed have
always
believed in
Excellence
Through
________
.
Correct
Answer
Innovation
Your
Answer
Best
Service

Select The
Blank
Question
This
question is
from the
case study
"Delana
Hosiery
Works"
:The owner
of the
company
believed in
________
human
relations.
Correct
Answer
Informal
Your
Answer
Professiona
l

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Job
Satisfactio
n" : What
was the
effect of
Jayant
continuing
in the same
job?
Correct
Answer
Frustration
,
Demoralisa
tion
Your
Answer
Frustration
,
Demoralisa
tion , Not
meeting
target

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Shakti
Fitness"
:The
profitabilit
y is highest
for :-
Correct
Answer
Jogging
Your
Answer
Yoga

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Priya
Automobile
s" :Why did
the
company
started
loosing the
market?
Correct
Answer
New Fuel
efficient
bike
introduced
Your
Answer
New Fuel
efficient
bike
introduced

True/False
Question
This
question is
from the
case study
"Huge
Electronics
" :Due to
matrix
structure
the
functional
& project
managers
coexisted.
Correct
Answer
True
Your
Answer
True
Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Roshni
Lamp
Makers
Ltd." :
What are
the product
benefits of
electronic
ballast?
Correct
Answer
Reduces
energy
consumpti
on ,
Increases
efficiency ,
Increases
tube life
Your
Answer
Reduces
energy
consumpti
on ,
Increases
efficiency ,
Increases
tube life

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Kamlesh
& Laltu" :
What is the
current
product
constraint
of kamlesh
& Laltu?
Correct
Answer
One Type &
One size
Your
Answer
Little
height

Select The
Blank
Question
This
question is
from the
case study
"Mr. Anna
Patil" : Mr
Anna
Patil's farm
was
________
.
Correct
Answer
Canal
irrigation
Your
Answer
Canal
irrigation

Select The
Blank
Question
This
question is
from the
case study
"U.P. Mini
Computers
" : Zenith
suggested a
research in
India to
decide on
________
.
Correct
Answer
Product
Mix
Your
Answer
Pricing

Multiple
Choice
Multiple
Answer
Question
This
question is
from the
case study
"Tasty
Biscuits
Pune" : The
positive
points of
this
company
were :-
Correct
Answer
Good
Quality ,
Good
Distributio
n , Good
Promotion
Your
Answer
Good
Quality ,
Good
Distributio
n , Good
Price

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Fluid
Control
Devices
Ltd." :
Fluid
Control
Devices has
current
image of a
manufactur
er of :-
Correct
Answer
Petrol
Pumps
Your
Answer
Oil Pumps

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"The Cold
Ice-Cream
Company"
: What is
the
promotion
al offer on
the new
product?
Correct
Answer
Rs 6/- Off
Coupon
Your
Answer
Buy One
get one free
Select The
Blank
Question
This
question is
from the
case "
Coca-Cola "
: Analysts
felt that
Belgian
recall was
the
worst____
____
problem.
Correct
Answer
Public
Relations
Your
Answer
Distributio
n

True/False
Question
This
question is
from the
case study
"Ray Ltd." :
The
marketing
director
wanted Ray
Ltd. to
diversify in
Biscuits.
Correct
Answer
False
Your
Answer
True

Select The
Blank
Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:Anil &
Sujata were
the direct
dealers
who were
appointed
as
________
.
Correct
Answer
Distributor
s
Your
Answer
Distributor
s

Select The
Blank
Question
This
question is
from the
case study
"Chocolate
s" :CDM
tried to
break
________
that
chocolates
are only for
children.
Correct
Answer
Consumer
mindset
Your
Answer
Consumer
mindset
True/False
Question
This
question is
from the
case study
"Wall
Mart" :
Wall Mart
is the
largest
chain of
outlets in
the world.
Correct
Answer
True
Your
Answer
True

Select The
Blank
Question
This
question is
from the
case study
"Shakti
Fitness"
:Shakti
Fitness
offers an
opportunit
y to the
citizens of
maintainin
g good
health
through
________
.
Correct
Answer
Exercise
Your
Answer
Exercise
Bottom of
Form
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Fluid
Control
Devices
Ltd.": The
Market
Share of
Fluid
Control
Devices in
Pumps in
year 1968
was :-

Correct
Answer
0.33

Your
Answer
0.33

Multiple
Choice
Single
Answer

Question
This
question is
from the
case " Mr
Dinesh
Kapoor " :
What
segment is
Mr. Kapoor
planning to
enter?

Correct
Answer
Gymnasium

Your
Answer
Gymnasium

Select The
Blank

Question
This
question is
from the
case study
"Organic
Marketing
Initiatives
and
Rural
Developmen
t" :The rapid
increase in
production
of ________
is
creating new
and complex
challenges.

Correct
Answer
Organic
Food

Your
Answer
Organic
Food

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case "Ethel
Graff" : The
company
plans to
increase the
intake of
Europeans
in India
because :-

Correct
Answer
In India they
cost only 25
% , Attrition
is only 15 %

Your
Answer
In India they
cost only 25
% , Attrition
is only 15 %
, They know
the
language

Select The
Blank

Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The name
was decided
as
Thompson
&
Thompson
to encash
the
________.

Correct
Answer
Brand
Equity

Your
Answer
Brand
Equity

True/False

Question
This
question is
from the
case study
"Atlas
Marketing
(P) Ltd."
:Atlas
marketing is
a direct
marketing
firm.

Correct
Answer
True
Your
Answer
True

True/False

Question
This
question is
from the
case study
"Chocolates
" : Kitkat &
Perk are
available in
all towns at
national
level.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"A
cooperative
milk
union" :Why
couldn't the
dairy get
qualified
people?

Correct
Answer
It was in
rural area ,
Rural area
did not have
urban
facilities

Your
Answer
It was in
rural area

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Harish
Patel" :
What is the
advantage
of Kandla
Port in
electronics
exports?

Correct
Answer
Seepz zone

Your
Answer
Seepz zone
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Auto fast" :
In which
area was
the company
looking to
gain
dominance?

Correct
Answer
Factory
CNC
machines

Your
Answer
Factory
automation
equipment

True/False

Question
This
question is
from the
case study
"Hotel
Black Pearl"
:Since the
opening of
'Saphire' the
business of
Black Pearl
is
remarkably
affected.

Correct
Answer
True

Your
Answer
True

Match The
Following

Question
Correct
Answer
Your
Answer

Chap-Pals is
a brand
name in
Leather
footware
industry
Leather
footware
industry

Marketing
Orientation
Quality
control
technique-
JIT
manufacturi
ng system
Quality
control
technique-
JIT
manufacturi
ng system

Saloni -
Chocolates
Distributor
of special
cadies
Distributor
of special
cadies

Fit-Fit
exerciser
equipment
Sold in
urban
localities to
higher
middle class
Sold in
urban
localities to
higher
middle class

Currently
Samadhan
Sakhali
Udyog is
Operating
through
4800 own
retail stores
Operating
through
4800 own
retail stores
Select The
Blank

Question
This
question is
from the
case study
"Raja
Consultants
Ltd." : The
characteristi
cs of the
consumer
panel were
to be used
for
predicting
the
behavious of
the
________.

Correct
Answer
Population

Your
Answer
Population

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Banarasida
s" :What
concept did
Banarasidas
applied in
satisfying
customers?

Correct
Answer
Customisati
on

Your
Answer
Customisati
on

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "The
Real
Thing" :
Coca Cola
pursued
aggressive
Global
Branding by
way of :-

Correct
Answer
Creative
placement
of its logo

Your
Answer
Attractive
packaging
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Deepak
Pharmaceuti
cals" : What
regulation
did Mr.
Khanna
introduced
immediately
after
joining?

Correct
Answer
Checks with
the orders

Your
Answer
Advance
payment for
the orders

Select The
Blank

Question
This
question is
from the
case study
"Mr.
Ramrao
Panase"
:Anil &
Sujata
were the
direct
dealers who
were
appointed as
________.

Correct
Answer
Distributors

Your
Answer
Distributors

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Blue Shield
Company" :
Which
medium
were used to
popularise
the offer by
Benson &
Johnson?

Correct
Answer
TV , News
papers

Your
Answer
TV , News
papers
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Paramount
Fertilisers" :
What was
the tie up
between
Paramount
&
Pennsylvani
a?

Correct
Answer
Sales &
Distribution
, Marketing

Your
Answer
Sales &
Distribution
, Marketing

True/False

Question
This
question is
from the
case study
"ABC
Company" :
The Indian
middle
class is
about 1/3rd
of
population.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Anveshi -
The Rural
Developmen
t
Organisation
" :Anveshi
worked in
villages
which are
________

Correct
Answer
Economicall
y
vulnerable.

Your
Answer
Economicall
y
vulnerable.
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Air Cool
India Ltd." :
The test
marketing
was decided
in
Mumbai :-

Correct
Answer
To see
product
Performance
, Was done
for 2 months

Your
Answer
To see
product
Performance
, Was done
for 2 months

LIST OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

True/False
Question
This
question is
from the
case study
"Mr. Atul &
Mr.
Bhaskar" :
Atul
felt that
freedom to
workers
means
calling for
indiscipline.

Correct
Answer
False

Your
Answer
True

True/False

Question
This
question is
from the
case study
"Ice-Kool" :
Studying
consumer
behavior is
important to
any
business.

Correct
Answer
True

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Ray Ltd." :
The
________
was to
be improved
to protect
chocolate
from
melting.

Correct
Answer
Packaging

Your
Answer
Packaging

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Chap-
pals" :
Current
competition
of Chap-pal
is :-

Correct
Answer
Leather
shoose

Your
Answer
Hawaii

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Tristar"
:What
factors
affected
the
estimated
stock
requirement
of 800
dealers?

Correct
Answer
Political
uncertainty ,
Act of god

Your
Answer
Political
uncertainty ,
Competition
actions ,
Dealer
demand

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Price
Plus" : What
is the offer
under
discussion
in the case?

Correct
Answer
Money back
offer by
Akai

Your
Answer
Money back
offer by
Akai

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"AR Sons" :
AR Sons
became a
firm
of reputation
because of :-

Correct
Answer
Service ,
Quality

Your
Answer
Service ,
Quality

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Lubri -
Smooth
Ltd." : As a
promotional
strategy the
owner
believes in :-

Correct
Answer
Sampling

Your
Answer
Direct
marketing
Select The
Blank

Question
This
question is
from the
case study
"Challenger
Sports" :
The
company
command
________ %
of the
market-
share.

Correct
Answer
60

Your
Answer
75

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Kleam"
:Why did
other
companies
failed to
market
toothpastes?

Correct
Answer
No uniform
quality of
Kleam

Your
Answer
No uniform
quality of
Kleam

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Collaborati
ve Product
Developmen
t
in E-
Commerce"
:What were
benefits of
Collaborativ
e
development
?

Correct
Answer
Improves
operations ,
Cuts Costs ,
Saves Time

Your
Answer
Cuts Costs ,
Saves Time ,
Saves
manpower
Select The
Blank

Question
This
question is
from the
case study
"Anveshi -
The Rural
Developmen
t
Organisation
" :The
strategy to
achieve the
objective
was to
create
________.

Correct
Answer
Village
organisation

Your
Answer
Village
cooperative

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case "Ethel
Graff" :
Why do
Europeans
come to
India to
work?

Correct
Answer
Indian
Experience
matter in
International
market ,
Challenge of
working
in
Unfamiliar
environment

Your
Answer
Challenge of
working in
Unfamiliar
environment
, Indian
Companies
now
pay higher
salaries

True/False

Question
This
question is
from the
case study
"Beauty
Cosmetics" :
Beauty
cosmetics
want to
reach the
products at
All India
level.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Astroid
Computer
Corporation
":
What is the
product
range of this
company?

Correct
Answer
Personal
Computer ,
Monitors ,
Printers

Your
Answer
Personal
Computer ,
Monitors ,
Printers
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Hindustan
Lever -
Rural
Marketing
Initiative" :
How were
towns &
villages
covered by
HLL
initially?

Correct
Answer
By Van

Your
Answer
By Van

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Reach
India Ltd." :
What
different
product
segments is
Reach India
Ltd.
Operating
in?

Correct
Answer
Telecom
Service
Provider ,
Handsets

Your
Answer
Telecom
Service
Provider ,
Handsets

Select The
Blank

Question
This
question is
from the
case study
"Delana
Hosiery
Works" :The
owner
of the
company
believed in
________
human
relations.

Correct
Answer
Informal

Your
Answer
Informal
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Priya
Automobiles
" : Why did
model Priya
still
continue to
sell?

Correct
Answer
Was the
cheapest
model

Your
Answer
Was the
cheapest
model

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Alcophin" :
What
Promotional
tools
are used by
Medical
companies?

Correct
Answer
Visual Aid ,
Product
Literature

Your
Answer
Product
Literature ,
Hoardings

True/False

Question
This
question is
from the
case study
"Tushar
Laboratories
" :Mumbai
market was
the smallest
in volumes.

Correct
Answer
False

Your
Answer
False

Select The
Blank
Question
This
question is
from the
case study
"ABC A
Major
Beverages
Company" :
The
arrangement
between
ABC &
CCA is
________.

Correct
Answer
CCA will
market ABC
brands with
their own

Your
Answer
ABC will
market CCA
brands with
their own

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr. Nitin
Chandra" :
Product
Benefit of
Silver plated
Bronze
products
is :-

Correct
Answer
They are
within reach
of middle
class

Your
Answer
They are
within reach
of middle
class

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"ABC
Company" :
Which
categories
did the
company
entered
lately?

Correct
Answer
Refrigerator
s , Air
Conditioners

Your
Answer
Air
Conditioners
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Blue Shield
Company" :
What type
of
promotion
was planned
in high sale
period by
Benson &
Johnson?

Correct
Answer
Discount
offer

Your
Answer
1 + 1 Free

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case
"General
Motors
Asia-
Pacific" :
With the
global
alliance The
three car
manufacture
rs in India
can :-

Correct
Answer
Share each
other's
products ,
Commonly
buy
components
, Do cross
branding

Your
Answer
Share each
other's
products ,
Do cross
branding

True/False

Question
This
question is
from the
case study
"Hotel
Black Pearl"
:Since the
opening of
'Saphire' the
business of
Black Pearl
is
remarkably
affected.
Correct
Answer
True

Your
Answer
True

True/False

Question
This
question is
from the
case study
"Priya
Automobiles
" : Supriya
was
generation
bike & was
comparable
with
competition.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Thompson
&
Thompson"
: What is
the current
product
segment of
the
company?

Correct
Answer
Health Care

Your
Answer
Health Care

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Ray Ltd." :
What were
the product
differences
in Super &
Crystal?

Correct
Answer
Different
Formulation
, Different
packaging

Your
Answer
Different
Formulation
, Different
packaging ,
Higher price

True/False

Question
This
question is
from the
case study
"Pratima
Ltd." : The
product
WPDC-3
with the
price of Rs
300/-
perfectly fits
into the
current
product
range of
Pratima Ltd.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Watts &
Volts Ltd." :
What was
the
marketing
manager
opposed
for?

Correct
Answer
Two parallel
sales
organisation
s

Your
Answer
New
product
managers

Select The
Blank

Question
This
question is
from the
case study
"Shakti
Fitness"
:Shakti
Fitness
offers an
opportunity
to the
citizens of
maintaining
good health
through
________.
Correct
Answer
Exercise

Your
Answer
Exercise

Select The
Blank

Question
This
question is
from the
case study
"Raja
Consultants
Ltd." : The
characteristi
cs of the
consumer
panel were
to be used
for
predicting
the
behavious of
the
________.

Correct
Answer
Population

Your
Answer
Target
Audience

Select The
Blank
Question
This
question is
from the
case study
"Food
Processing
Industry" :
According
to union, the
worker was
employed as
sweeper &
not
________.

Correct
Answer
Wet sweeper

Your
Answer
Wet sweeper

True/False

Question
This
question is
from the
case study
"AR
Sons" :Mr
Sandeep felt
that
Internet plus
mail order
can attain
popularity.

Correct
Answer
True

Your
Answer
True

True/False

Question
This
question is
from the
case study
"Vacuum
Flasks" :
The
company
has
state of the
art plant
with a
Japanese
collaboratio
n.

Correct
Answer
True

Your
Answer
False

Select The
Blank

Question
This
question is
from the
case " The
Real Thing "
: Today
Coca Cola is
sold in
________
countries.
Correct
Answer
200

Your
Answer
More than
200

True/False

Question
This
question is
from the
case study
"Innovation
&
Improvisatio
n" : 3 M
encouraged
everyone to
become
product
champions.

Correct
Answer
True

Your
Answer
True

Match The
Following

Question
Correct
Answer
Your
Answer
Old Spice
Erratic
Alcohol
supplies
Uniform
quality

Sugandha
Mouth
Freshners
Tobaco
Products
Tobaco
Products

Kleam
No Uniform
quality
No Uniform
quality

Services
Unlimited
Funds for
Social
Organisation
s
Funds for
Social
Organisation
s

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Priya
Automobiles
" :What
must
have
affected the
performance
of Mr. Jain?

Correct
Answer
No
incentives in
cash

Your
Answer
Less
demand in
market

Match The
Following

Question
Correct
Answer
Your
Answer

Roshni
Lamps
New
Product
Opportunitie
s
New
Product
Opportunitie
s

Laxmi Mills
Refined Oil
Raw Oil

Mr. Dinesh
Kapoor
Financial
Investment
Setting
Managemen
t Panel

Raja
Consultants
Setting
Consumer
Panel
Financial
Investment

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Tushar
Laboratories
" : What was
Tushar's
strength
over giant
competitor?

Correct
Answer
German
collaboratio
n , No
quality
complaints

Your
Answer
German
collaboratio
n , No
quality
complaints ,
Better
distribution

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "
Laxmi Mills
" : What was
the product
benefit of
refined oil?

Correct
Answer
Very Pure

Your
Answer
Very Pure
Select The
Blank

Question
This
question is
from the
case study
"Maxwell
Ltd." :
According
to Mr.
Arvind,
Success is
the outcome
of well
managed
________.

Correct
Answer
Interdepend
ence

Your
Answer
Employees

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Bharat
Research
Developmen
t
Corporation
" : What
details does
Project
Profile
have?

Correct
Answer
Product
Identificatio
n , Types of
machinery ,
Raw
material

Your
Answer
Product
Identificatio
n , Types of
machinery

Select The
Blank

Question
This
question is
from the
case study
"Thompson
&
Thompson"
: The name
was decided
as
Thompson
&
Thompson
to encash
the
________.

Correct
Answer
Brand
Equity

Your
Answer
Brand
Equity

LIST
OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saloni -
Chocolates"
:
Developing
Contacts
with the
local
schools was
a :-

Correct
Answer
PR Activty

Your
Answer
PR Activty

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Mr. Nitin
Chandra" :
Product
Benefit of
Silver plated
Bronze
products
is :-

Correct
Answer
They are
within reach
of middle
class

Your
Answer
They are
within reach
of middle
class

True/False

Question
This
question is
from the
case study
"Chocolates
" : Kitkat &
Perk are
available in
all towns at
national
level.

Correct
Answer
False

Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"Price
Plus" : Akai
initiated
________
mania.

Correct
Answer
Exchange

Your
Answer
Exchange

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Ray Ltd." :
What were
the product
differences
in Super &
Crystal?

Correct
Answer
Different
Formulation
, Different
packaging

Your
Answer
Different
Formulation
, Different
packaging ,
Different
Consumer

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Hotel
Black Pearl"
: In last 5/6
years the
overall
clientele
have
reduced
because :-
Correct
Answer
Leaking taps
& toilets ,
Bugs &
pests in
rooms

Your
Answer
Leaking taps
& toilets ,
Bugs &
pests in
rooms , Lift
not working

Multiple
Choice
Single
Answer

Question
This
question is
from the
case "Coca-
Cola" :
Coke was
considered
as
unethical
because :-

Correct
Answer
They did not
disclose the
information
they had

Your
Answer
They did not
disclose the
information
they had

True/False

Question
This
question is
from the
case study
"Anveshi -
The Rural
Developmen
t
Organisation
" :Anveshi
had special
concern for
women &
underprivile
ged.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Bharat
Research
Developmen
t
Corporation
" : What
details does
Project
Profile
have?

Correct
Answer
Product
Identificatio
n , Types of
machinery ,
Raw
material

Your
Answer
Product
Identificatio
n , Types of
machinery ,
Raw
material

True/False

Question
This
question is
from the
case study
"Cigarettes"
: The
company is
reducing the
necotine
content in
the
cigarettes.

Correct
Answer
False
Your
Answer
True

Select The
Blank

Question
This
question is
from the
case study
"U.P. Mini
Computers"
: UP Mini
Computers
& Zenith
Mini
Computers
entered in to
a ________.

Correct
Answer
Technical
Collaboratio
n

Your
Answer
Tie-up

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Amit &
Abhijit" :
What was
the
main
problem in
selling
mushrooms
nationally?

Correct
Answer
Fast
perishable

Your
Answer
Costly
transportatio
n

True/False

Question
This
question is
from the
case " Seven
Species" :
WTO ruled
that United
States was
wrong in
prohibiting
import from
three
countries.

Correct
Answer
True

Your
Answer
True
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Second
Generation
System" :
What
is the price
premium
charged over
first
generation
computers?

Correct
Answer
1

Your
Answer
2

True/False

Question
This
question is
from the
case study
"Aqua-
Nova" :"Aq
ua-Nova" is
a new
brand of
mineral
water selling
very well in
the
institutional
markets.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saloni -
Chocolates"
: Becoming
Distributor
of a
Specialty
Candy was a
case of :-

Correct
Answer
Repositionin
g

Your
Answer
Diversificati
on
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Alcophin" :
What
Promotional
tools
are used by
Medical
companies?

Correct
Answer
Visual Aid ,
Product
Literature

Your
Answer
Visual Aid ,
Product
Literature ,
TV
Campaign

Select The
Blank

Question
This
question is
from the
case study
"Second
Generation
System" :
The
Second
generation
of
computers
was
introduces
in U.S.A. in
the market
in
early
________.

Correct
Answer
1983

Your
Answer
1981

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Chap-
pals" :
Current
competition
of Chap-pal
is :-

Correct
Answer
Leather
shoose

Your
Answer
Hawaii
LIST OF
ATTEMPTE
D
QUESTION
S AND
ANSWERS

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Amit &
Abhijit"
:Why did
Amit &
Abhijit
ventured
into
Mushroom
cultivation?

Correct
Answer
Future
scarcity

Your
Answer
Good
demand

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Surabhi
Drugs"
:Why was
Panchal
replacing
Medical
Reps with
Health
Workers?

Correct
Answer
Less cost ,
Improved
reach

Your
Answer
Less cost ,
Improved
reach

Select The
Blank

Question
This
question is
from the
case study
"Bags &
Baggage's
Ltd." : Bags
&
Baggage
Ltd. Always
preferred to
give
discounts to
________.
Correct
Answer
Consumer

Your
Answer
Consumer

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Mr. Harish
Panjwani" :
Mr. Harish
had steady
customers
because of :-

Correct
Answer
His Sober
Temperame
nt , Reliable
dealings ,
Amiable
nature

Your
Answer
His Sober
Temperame
nt , Reliable
dealings ,
Amiable
nature
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Mahesh
Pharmaceuti
cals" : What
are the
responsibilit
ies of
Propaganda
Stockiest?

Correct
Answer
Distribute
the
medicines ,
Get
medicines
prescribed
by the
doctors

Your
Answer
Distribute
the
medicines ,
Get
medicines
prescribed
by the
doctors

Multiple
Choice
Single
Answer
Question
This
question is
from the
case study
"Dye-
Gen" :What
was the new
use
found of
hair dye?

Correct
Answer
Blackening
the faces of
criminals

Your
Answer
Applying on
buffalos

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Public
Distribution
" :What is
PDS?

Correct
Answer
Public
Distribution
System

Your
Answer
Public
Distribution
System

Select The
Blank

Question
This
question is
from the
case study
"The Cold
Ice-Cream
Company" :
The
marketing
team felt
that the use
of coupon
will result in
greater
________.

Correct
Answer
Brand
Awareness

Your
Answer
Brand
Awareness

Select The
Blank

Question
This
question is
from the
case study
"Roshni
Lamp
Makers
Ltd." :
RLML
wants to
evaluate
________
for
electronic
ballast.

Correct
Answer
New
product
opportunitie
s

Your
Answer
New
product
opportunitie
s

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study "
Bharat
Research
Developmen
t
Corporation
" : What was
the main
product of
BRDC?
Correct
Answer
Processes
developed
by other
laboratories

Your
Answer
Pharma

True/False

Question
This
question is
from the
case study
"Chocolates
" : Kitkat &
Perk are
available in
all towns at
national
level.

Correct
Answer
False

Your
Answer
False

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Get-Well
Medico"
:What are
the
constraints
in the new
shop in the
city?

Correct
Answer
Too small ,
Too
Expensive

Your
Answer
Too
Expensive ,
Not near
market

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Sugandha
Mouth
Fresheners"
:What
product
segment is
Sugandha
in?

Correct
Answer
Tobacco
based
products

Your
Answer
Pan masala

Match The
Following

Question
Correct
Answer
Your
Answer

Labour
Officer
reports to
Personnel
Officer
Personnel
Officer

This
question is
from the
case study
"Breweries
Products
Ltd." : ASM
reports to
Zonal
Officer
Sales
Manager
Zonal
Officer
reports to
Sales
Manager
Divisional
officer

Asst. Brew
master
reports to
Brew
Master
Brew
Master

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Saif
Runs" :
What has
led to cost
reduction?

Correct
Answer
Subsidies on
medicine &
feeds

Your
Answer
Subsidies on
medicine &
feeds

Match The
Following

Question
Correct
Answer
Your
Answer

Jagat
Stationary
Company
Mumbai
Mumbai

Priya
Automobile
situated in
Pune
Pune

Astroid
Computer
Corporation
Bangalore
Bangalore

Moonlight
Ltd.
Manipal
Manipal
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Mr. Vikrant
Modi" : In
what
industry the
product of
this
company
used as Raw
Material?

Correct
Answer
Chemical ,
Pharmaceuti
cal

Your
Answer
Chemical ,
Pharmaceuti
cal

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Nature
Beauty
Products" :
What is
the raw
material of
Musky?

Correct
Answer
Musk-deer
extract

Your
Answer
Musk-deer
extract

Select The
Blank

Question
This
question is
from the
case study
"Chocolates
" :CDM
tried to
break
________
that
chocolates
are only for
children.

Correct
Answer
Consumer
mindset

Your
Answer
Consumer
mindset
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case "The
Real
Thing" :
Coke used
think
Global act
Local policy
by way of :-

Correct
Answer
Locally
manufacturi
ng product ,
Creating
country/
region
specific
advertising ,
Pricing the
product
differently
in Different
countries

Your
Answer
Locally
manufacturi
ng product ,
Creating
country/
region
specific
advertising ,
Pricing the
product
differently
in Different
countries

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Mr. Hari
Prasad" :
What was
the
analysis of
the
consultant?

Correct
Answer
Prasad's
technical
knowledge
was good ,
Prasad could
not deal
with
people

Your
Answer
Prasad's
technical
knowledge
was good ,
Prasad could
not deal
with
people
Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study "
Laxmi Mills
" : Rajan
chose to
manufacture
d groundnut
oil
because :-

Correct
Answer
Commonly
used in India
, Groundnut
was grown
widely in
India

Your
Answer
Commonly
used in India
, Groundnut
was grown
widely in
India

True/False

Question
This
question is
from the
case study
"AR
Sons" :AR
Sons has
now reached
a heights of
big
corporates.

Correct
Answer
True

Your
Answer
True

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Paramount
Fertilisers" :
Why was
the
production
of four
products
suspended ?

Correct
Answer
They were
uneconomic
al , Seasonal
, Poor
Product life
cycles

Your
Answer
They were
uneconomic
al , Seasonal
, Poor
Product life
cycles

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Jagat
Stationary
Company" :
What
was planned
as
promotional
activities?

Correct
Answer
Personal
selling ,
Phone calls ,
Publicity
Literature

Your
Answer
Personal
selling ,
Publicity
Literature ,
News paper
ads

Multiple
Choice
Single
Answer

Question
This
question is
from the
case study
"Ashoka
Sports
Ltd." : Why
did
Ashoka not
permit the
slash of
price?

Correct
Answer
Tamper the
quality
image

Your
Answer
Tamper the
quality
image

True/False

Question
This
question is
from the
case study
"Aqua-
Nova" :"Aq
ua-Nova" is
a new
brand of
mineral
water selling
very well in
the
institutional
markets.

Correct
Answer
True

Your
Answer
True

True/False

Question
This
question is
from the
case study
"Bharat
Research
Developmen
t
Corporation
" : The
major area
of dissent in
case of
BRDC was
lack of
marketing
data.

Correct
Answer
True

Your
Answer
True

True/False

Question
This
question is
from the
case study
"Huge
Electronics"
:Due to
matrix
structure the
functional &
project
managers
coexisted.

Correct
Answer
True

Your
Answer
True

True/False

Question
This
question is
from the
case study
"ABC
Company" :
The Indian
middle
class is
about 1/3rd
of
population.

Correct
Answer
True

Your
Answer
True
Multiple
Choice
Single
Answer

Question
This
question is
from the
case study "
Tasty
Biscuits
Pune " :
Which
market
segment did
the
management
decided to
tap?

Correct
Answer
Children
below 11
years

Your
Answer
Children
below 11
years

Multiple
Choice
Multiple
Answer

Question
This
question is
from the
case study
"Mr. Rajiv
Goyal" :
What was
the
responsibilit
ies of
Product
Manager?

Correct
Answer
Sales ,
Profits

You