Four Little Tricks To Achieve The Best Results In Personal Injury Marketing

By: Agnes Toledo, R.N., J.D.

I can help you convert more sales, without increasing cost on advertising, using email copy

Every personal injury marketing strategy needs to focus on three things: identifying specific goals and
needs of target clients, guiding the creation of services to fulfill those needs and selling its services.

While many PI lawyers rely on old school, traditional marketing methods, it is important to acknowledge
that many law firms are taking part in the dramatic shift to digital marketing. A small law firm cannot
rely on word of mouth anymore, as competition and demands for services put us in the business of
generating customers and revenue, if we want to accomplish our goals.

Here are four powerful strategies to implementing a successful marketing campaign for your PI law
firm.

Build your brand.

If you’re on your own, you are the brand. Let people know about your experience, legal and medical
knowledge, honesty and your skills in court trials and negotiation skills. Spend time on social media such
as Facebook and Instagram, and become an active and trusted advisor in your field. By doing so, you can
build a base of fans that look up to you and could refer your services to their family and friends. So, be
very careful with the way you communicate with people online because your message is how people
would remember you by.

The same thing goes for a law firm. Look for ways to highlight your law firm’s involvement in the
community-whether it’s through health issues, charity work or commendable practices.

Leverage social media.

Here are some brand-building techniques when using social media accounts to reach target clients.
1. Create personal, unique and human-centric posts. If you’re starting to sound robotic, ditch it for a
more informal and engaging post.

2. Make a clean and clear social media profile. Fill out your bio, about page, give out your contact
details and post the profile picture/cover photo that best represents you or your law firm. Use colors,
photos, links and anything else to pop out ion a few seconds. Remember, people aren’t as patient as
they were before Internet took over the market place. You only have milliseconds to grab a potential
client’s attention.

3. Learn the art of tagging, hashtags, commenting and sharing content on your social media accounts.
While an experienced and creative social media manager can do this really well, you can try doing it one
step at a time, if your budget won’t allow it.

4. Update, update, update! If your last post is a year ago, your followers may think that you’re out of
business.

Be available.

Make sure your website works, 24/7. That means, all the buttons work, there’s an instant reply that
pops out and a pre-programmed customer service rep message for common questions. If your website
doesn’t load in 3 seconds, the visitor may shift to the next website that pops out. A bad user experience
may cost you a huge number of potential clients. You may also have to Invest a little bit more for your
site to become mobile friendly, since a lot of people are using their mobile phones to do searches.
Invest in content marketing.

If you want to be easily found by Google and other search engines, you may have to consider getting
yourself a knowledgeable and highly experienced social media manager who is also a blog writer, with
knowledge on personal injury, SEO and a little bit of graphic design. I can do all that for you, and so
much more!

Contact me for details.