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Presented by
VISHAL VED
Introduction
Types of Mergers
Advantages of M & A
Swap transaction
CONCLUSION
Bibliography
Introduction
Mergers or amalgamation, result in the combination
of two or more companies into one, wherein the
merging entities lose their identities.
No fresh investment is made through this process.
However, an exchange of shares takes place between
the entities involved in such a process.
Generally, the company that survives is the buyer
which retains its identity and the seller company
is extinguished.
The Indian economy has been growing with a rapid
pace and has been emerging at the top, be it IT,
R&D, pharmaceutical, infrastructure, energy,
consumer retail, telecom, financial services,
media, and hospitality etc.
Definitions:
# Merger:
A full joining together of two previously separate
corporations.
A true merger in the legal sense occurs when both
businesses dissolve and fold their assets and
liabilities into a newly created third entity. This
entails the creation of a new corporation.
# Acquisition:
Taking possession of another business. Also called
a takeover or buyout.
It may be share purchase (the buyer buys the
shares of the target company from the shareholders
of the target company. The buyer will take on the
company with all its assets and liabilities. ) or
asset purchase (buyer buys the assets of the
target company from the target company)
In simple terms, A merger involves the mutual
decision of two companies to combine and become
one entity; it can be seen as a decision made by
two "equals", whereas an acquisition or takeover
on the other hand, is characterized the purchase
of a smaller company by a much larger one.
This combination of "unequals" can produce the
same benefits as a merger, but it does not
necessarily have to be a mutual decision.
A typical merger, in other words, involves two
relatively equal companies, which combine to
become one legal entity with the goal of producing
a company that is worth more than the sum of its
parts.
In a merger of two corporations, the shareholders
usually have their shares in the old company
exchanged for an equal number of shares in the
merged entity.
In an acquisition, the acquiring firm usually
offers a cash price per share to the target firm’s
shareholders or the acquiring firm's share's to
the shareholders of the target firm according to a
specified conversion ratio. Either way, the
purchasing company essentially finances the
purchase of the target company, buying it outright
for its shareholders
# Joint Venture:
Two or more businesses joining together under a
contractual agreement to conduct a specific
business enterprise with both parties sharing
profits and losses.
The venture is for one specific project only,
rather than for a continuing business relationship
as in a strategic alliance.
# Strategic Alliance:
A partnership with another business in which you
combine efforts in a business effort involving
anything from getting a better price for goods by
buying in bulk together to seeking business
together with each of you providing part of the
product.
The basic idea behind alliances is to minimize
risk while maximizing your leverage.
# Partnership:
A business in which two or more individuals who
carry on a continuing business for profit as co-
owners.
Legally, a partnership is regarded as a group of
individuals rather than as a single entity,
although each of the partners file their share of
the profits on their individual tax returns.
Many mergers are in truth acquisitions. One
business actually buys another and incorporates it
into its own business model.
Because of this misuse of the term merger, many
statistics on mergers are presented for the
combined mergers and acquisitions (M&A) that are
occurring. This gives a broader and more accurate
view of the merger market.
Types of Mergers:
# Horizontal merger-
Two companies that are in direct competition and
share the same product lines and markets i.e. it
results in the consolidation of firms that are
direct rivals. E.g. Exxon and Mobil, Ford and
Volvo, Volkswagen and Rolls Royce and
Lamborghini
# Vertical merger-
A customer and company or a supplier and company
i.e. merger of firms that have actual or
potential buyer-seller relationship eg. Ford-
Bendix, Time Warner-TBS.
# Conglomerate merger-
Generally a merger between companies which do
not have any common business areas or no common
relationship of any kind. Consolidated firma may
sell related products or share marketing and
distribution channels or production processes.
Such kind of merger may be broadly classified
into following:
# Product-extension merger –
Conglomerate mergers which involves companies selling
different but related products in the same market or
sell non-competing products and use same marketing
channels of production process. E.g. Phillip Morris-
Kraft, Pepsico- Pizza Hut, Proctor and Gamble and
Clorox
# Market-extension merger –
Conglomerate mergers wherein companies that sell the
same products in different markets/ geographic
markets. E.g. Morrison supermarkets and Safeway, Time
Warner-TCI.
Conclusions:
On a general analysis, it can be concluded that
Horizontal mergers eliminate sellers and hence
reshape the market structure i.e. they have
direct impact on seller concentration whereas
vertical and conglomerate mergers do not affect
market structures e.g. the seller concentration
directly. They do not have anticompetitive
consequences.
The circumstances and reasons for every merger
are different and these circumstances impact the
way the deal is dealt, approached, managed and
executed.
However, the success of mergers depends on how
well the deal-makers can integrate two companies
while maintaining day-to-day operations.
Each deal has its own flips which are influenced
by various extraneous factors such as human
capital component and the leadership.
Much of it depends on the company’s leadership
and the ability to retain people who are key to
company’s on going success. It is important,
that both the parties should be clear in their
mind as to the motive of such acquisition i.e.
there should be census- ad- idiom.
Profits, intellectual property, costumer base
are peripheral or central to the acquiring
company, the motive will determine the risk
profile of such M&A.
Generally before the onset of any deal, due
diligence is conducted so as to gauze the risks
involved, the quantum of assets and liabilities
that are acquired etc.
# Cross selling:
For example, a bank buying a stock broker could
then sell its banking products to the stock
brokers customers, while the broker can sign up
the bank’ customers for brokerage account. Or, a
manufacturer can acquire and sell complimentary
products.
# Corporate Synergy:
Better use of complimentary resources. It may take
the form of revenue enhancement (to generate more
revenue than its two predecessor standalone
companies would be able to generate) and cost
savings (to reduce or eliminate expenses
associated with running a business).
# Taxes :
A profitable can buy a loss maker to use the
target’s tax right off i.e. wherein a sick company
is bought by giants.
# Resource transfer:
Resources are unevenly distributed across firms
and interaction of target and acquiring firm
resources can create value through either
overcoming information asymmetry or by combining
scarce resources. Eg: Laying of employees,
reducing taxes etc.
Advantages of M&A’s:
The general advantage behind mergers and
acquisition is that it provides a productive
platform for the companies to grow, though much of
it depends on the way the deal is implemented.
It is a way to increase market penetration in a
particular area with the help of an established
base.
Conclusion
In real terms, the rationale behind mergers and
acquisitions is that the two companies are more
valuable, profitable than individual companies and
that the shareholder value is also over and above
that of the sum of the two companies.
Despite negative studies and resistance from the
economists, M&A’s continue to be an important tool
behind growth of a company.
Reason being, the expansion is not limited by
internal resources, no drain on working capital -
can use exchange of stocks, is attractive as tax
benefit and above all can consolidate industry -
increase firm's market power.
With the FDI policies becoming more liberalized,
Mergers, Acquisitions and alliance talks are
heating up in India and are growing with an ever
increasing cadence.
They are no more limited to one particular type of
business. The list of past and anticipated mergers
covers every size and variety of business --
mergers are on the increase over the whole
marketplace, providing platforms for the small
companies being acquired by bigger ones.
The basic reason behind mergers and acquisitions
is that organizations merge and form a single
entity to achieve economies of scale, widen their
reach, acquire strategic skills, and gain
competitive advantage.
Method of valuation
Accounting of Mergers.
Section 72A.
(1) Where there has been an amalgamation of a company
owning an industrial undertaking or a ship or a hotel
with another company or an amalgamation of a banking
company referred to in clause (c) of section 5 of the
Banking Regulation Act, 1949 (10 of 1949) with a
specified bank, then, notwithstanding anything
contained in any other provision of this Act, the
accumulated loss and the unabsorbed depreciation of
the amalgamating company shall be deemed to be the
loss or, as the case may be, allowance for
depreciation of the amalgamated company for the
previous year in which the amalgamation was effected,
and other provisions of this Act relating to set off
and carry forward of loss and allowance for
depreciation shall apply accordingly.
Swap transaction
When Indian residents holding the entire share capital
of an Indian Company intends to transfer their
Shareholding in the Indian Company to the Foreign say
unlisted Company in exchange for shares of the Foreign
Company thereby making the Indian Company a 100 %
subsidiary of the Foreign Company. This Exchange is
generally termed as share swap transaction.
http://kpmg.com/Global/en/IssuesAndInsights/Article
sPublications/Documents/TaxMA-2010/MA_Cross-
Border_2010_India.pdf