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Canada

Canadians’ Attitudes About


Climate Change
30th July 2019
METHODOLOGY ABOUT MAINSTREET
The analysis in this report is based on results of a With 20 years of political experience in all three
survey conducted between June 27th to July 2nd, levels of government, President and CEO Quito
2019 among a sample of 2651 adults, 18 years Maggi is a respected commentator on international
of age or older, living in Canada. The survey was public affairs.
conducted using automated telephone interviews
(Smart IVR). Respondents were interviewed on Differentiated by its large sample sizes, Mainstreet
both landlines and cellular phones. The survey is Research has provided accurate snapshots of
intended to represent the voting population of public opinion, having predicted a majority NDP
Canada. government in Alberta, and was the only polling firm
to correctly predict a Liberal majority government
The survey was conducted by Mainstreet Research in the 2015 federal election. Mainstreet also
and was sponsored by iPolitics and Groupe accurately predicted the 2018 Ontario election and
Capitales Médias. was the first to predict that a CAQ majority win in
the 2018 Quebec election. Mainstreet Research
The sampling frame was derived from both is a member of the World Association for Public
a national telephone directory compiled by Opinion Research and meets international and
Mainstreet Research from various commerically Canadian publication standards.
available sources and random digit dialing. The
part of the survey that dialed from the directory was CONTACT INFORMATION
conducted as a stratified dial of the ten Canadian In Ottawa:
provinces. In the case of random digit dials, Quito Maggi, President
respondents were asked the additional question quito@mainstreetresearch.ca
of what region of the country they resided in.
In Toronto:
The margin of error for this poll is +/- 1.9% and is Dr. Joseph Angolano, Vice President
accurate 19 times out of 20. joseph@mainstreetresearch.ca

(full methodology appears at the end of this Find us online at:


report) www.mainstreetresearch.ca
twitter.com/MainStResearch
facebook.com/mainstreetresearch
CANADIANS WANT ACTION ON CLIMATE CHANGE - EVEN IF IT MEANS PAYING MORE
TAXES

30th July 2019 (Ottawa, ON) – Canadians strongly believe that the federal government
should take action on solving the issue of climate change, even if it means that the Canadian
economy suffers as a result.

Those are the findings of a Mainstreet Research/iPolitics/Groupe Capitales Médias poll, which
surveyed 2651 Canadians between June 27th and July 2nd. The survey has a margin of error
of +/- 1.9% and is accurate 19 times out of 20.

“The Canadian public is speaking loudly and clearly: solving the issue of climate change is
an important priority,” said Quito Maggi, President and CEO of Mainstreet Research. “While
Canadians think that measures like the carbon tax will cause some economic pain, they also
think that solving climate change is more important than any economic setbacks it may cause.”

Just over 61% of respondents at least somewhat agreed that it is more important for the
government to solve the issue of climate change, even if that means that the economy suffers.
Just under 34% disagreed.

The survey also found that Canadians overwhelmingly think that climate change is real and
caused by human activity, with 76.5% at least somewhat agreeing (just under 60% strongly
agreeing). However, fewer respondents in Alberta and the Prairies believe that climate
change is real.

Finally, 69.1% of Canadians strongly think that private companies should have to pay if they
want to pollute the environment, with a total of 85.5% at least somewhat agreeing.

Also, just under 68% of Canadians think that we have a moral duty to future generations to
not destroy the environment further, even if that means we pay more taxes in the short term,
with 27.5% disagreeing.

“There is no doubt that that climate change will be an important issue in the next election,
and that Canadians are expecting to hear a cogent plan to confront this issue from all political
parties during the campaign,” concluded Maggi.

-30-

For additional information or to arrange an interview, contact:


Joseph Angolano, 647-894-1552 - joseph@mainstreetresearch.ca
The scientific evidence clearly shows that climate change is
real and caused by human activity

5.6%

9.9% 5.6%

9.9%

8.1%
8.1%

59.8% 59.8%
16.7%
16.7%

Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree Not Sure

Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree Not Sure

It is more important for the government to solve the issue of


climate change even if that means that the economy suffers

5%

5.6%

19.2%9.9%
34%

8.1%

59.8%
14.7%
16.7%

27.1%

Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree Not Sure

Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree Not Sure
Private companies should have to pay if they want to pollute
the environment

4.3%
3.7%
6.5% 5.6%

9.9%

8.1%
16.4%

59.8%
16.7%

69.1%

Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree Not Sure

Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree Not Sure

We have a moral duty to future generations to not destroy the


environment further, even if that means we pay more taxes in
the short term
4.7%

12.4% 5.6%

9.9%

8.1% 43%

15.1%

59.8%
16.7%

24.9%

Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree Not Sure

Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree Not Sure
Breakout Tables
We will now read you a series of statements about the environment
and climate change. For each, please say whether you strongly agree,
somewhat agree, somewhat disagree, or strongly disagree.

The scientific evidence clearly shows that climate change is real and
caused by human activity.
Gender Age Region
All Male Female 18-34 35-49 50-64 65+ BC AB Prairies ON QC Atlantic
Strongly Agree 59.8% 55.1% 64.4% 66.9% 57.9% 55.9% 57.5% 63.1% 43.6% 47.4% 60.9% 66.6% 62.3%
Somewhat Agree 16.7% 17.6% 15.8% 12.8% 15.6% 19.3% 19.8% 15% 19.1% 16.9% 15.3% 19.8% 13%
Somewhat Disagree 8.1% 9.5% 6.6% 6.2% 9.8% 10% 5.8% 7.6% 11.2% 13.3% 7.1% 6.6% 9.2%
Strongly Disagree 9.9% 13% 6.8% 8.5% 10.9% 10.9% 9.3% 9.7% 21.5% 16.1% 10.4% 2.9% 6.8%
Not Sure 5.6% 4.8% 6.4% 5.7% 5.8% 3.9% 7.5% 4.7% 4.7% 6.3% 6.3% 4.2% 8.7%
Unweighted Frequency 2651 1474 1177 443 662 787 759 422 233 175 783 871 167
Weighted Frequency 2651 1313 1338 737 664 730 520 361 300 173 1016 619 182

It is more important for the government to solve the issue of climate


change even if that means that the economy suffers.
Gender Age Region
All Male Female 18-34 35-49 50-64 65+ BC AB Prairies ON QC Atlantic
Strongly Agree 34% 31.3% 36.7% 42.2% 33.5% 27.1% 32.9% 36% 15.1% 24.3% 32% 47.8% 35.1%
Somewhat Agree 27.1% 24.7% 29.4% 22.2% 26.1% 30% 31.1% 26.1% 21.4% 22.2% 27.8% 29% 32.2%
Somewhat Disagree 14.7% 15.8% 13.6% 10.8% 16.3% 16.6% 15.3% 11.5% 15.7% 18.1% 16.2% 12.3% 15.3%
Strongly Disagree 19.2% 24.7% 13.8% 20.1% 20.5% 20.9% 13.9% 22.2% 43.3% 25.5% 19.4% 6.1% 11.4%
Not Sure 5% 3.6% 6.5% 4.7% 3.6% 5.4% 6.8% 4.2% 4.4% 9.8% 4.7% 4.8% 6.1%
Unweighted Frequency 2651 1474 1177 443 662 787 759 422 233 175 783 871 167
Weighted Frequency 2651 1313 1338 737 664 730 520 361 300 173 1016 619 182

Private companies should have to pay if they want to pollute the


environment
Gender Age Region
All Male Female 18-34 35-49 50-64 65+ BC AB Prairies ON QC Atlantic
Strongly Agree 69.1% 64.7% 73.4% 68.5% 68.3% 69.7% 70.1% 73.7% 51.9% 52.8% 71.3% 75.1% 70.8%
Somewhat Agree 16.4% 19.6% 13.2% 16.8% 16.5% 16.2% 15.9% 12.6% 23.3% 23.6% 15.9% 14.1% 16%
Somewhat Disagree 6.5% 7.8% 5.3% 5.7% 8.3% 7.3% 4.4% 6.2% 12% 10.2% 5.9% 4.3% 5.8%
Strongly Disagree 3.7% 4.8% 2.7% 4.9% 3.8% 2.7% 3.3% 2.7% 7.9% 6.2% 2.9% 3.4% 2%
Not Sure 4.3% 3.2% 5.4% 4.1% 3.1% 4.1% 6.3% 4.8% 5% 7.2% 3.9% 3% 5.4%
Unweighted Frequency 2651 1474 1177 443 662 787 759 422 233 175 783 871 167
Weighted Frequency 2651 1313 1338 737 664 730 520 361 300 173 1016 619 182
We have a moral duty to future generations to not destroy the
environment further, even if that means we pay more taxes in the short
term
Gender Age Region
All Male Female 18-34 35-49 50-64 65+ BC AB Prairies ON QC Atlantic
Strongly Agree 43% 40.2% 45.6% 51.1% 39% 39.9% 40.9% 48.2% 27.9% 35.4% 47.2% 41.1% 46.8%
Somewhat Agree 24.9% 23.3% 26.5% 20.7% 25.5% 26% 28.7% 23.3% 25.1% 26.2% 22.7% 29.6% 23.1%
Somewhat Disagree 15.1% 16.5% 13.7% 11.9% 16.8% 17.3% 14.1% 10.9% 21.2% 19.6% 13.9% 15.1% 15.3%
Strongly Disagree 12.4% 16.4% 8.4% 11.8% 14.4% 12.7% 10% 14.3% 21.4% 14% 11.3% 9.1% 9.1%
Not Sure 4.7% 3.6% 5.8% 4.4% 4.4% 4.1% 6.4% 3.3% 4.4% 4.8% 4.8% 5% 5.8%
Unweighted Frequency 2651 1474 1177 443 662 787 759 422 233 175 783 871 167
Weighted Frequency 2651 1313 1338 737 664 730 520 361 300 173 1016 619 182
Full Questionnaire
We will now read you a series We have a moral duty to future
of statements about the generations to not destroy the
environment and climate change. environment further, even if that
For each, please say whether you means we pay more taxes in the
strongly agree, somewhat agree, short term
somewhat disagree, or strongly Strongly Agree
disagree. Somewhat Agree
Somewhat Disagree
The scientific evidence clearly Strongly Disagree
shows that climate change is real Not Sure
and caused by human activity.
Strongly Agree What is your gender?
Somewhat Agree Male
Somewhat Disagree Female
Strongly Disagree
Not Sure What is your age group?
18 to 34 years of age
35 to 49 years of age
It is more important for the
50 to 64 years of age
government to solve the issue of
65 years of age or older
climate change even if that means
that the economy suffers.
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
Not Sure

Private companies should have


to pay if they want to pollute the
environment
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
Not Sure
Methodology
The analysis in this report is based on results of a survey conducted between June 27th,
2019 and July 2nd, 2019, among a sample of 2651 adults, 18 years of age or older, living in
Canada. The survey was conducted using Interactive Voice Recording. Respondents were
interviewed on both landlines and cellular phones. The survey is intended to represent the
voting population of Canada.

The survey was conducted by Mainstreet Research and was sponsored by iPolitics and
Groupe Capitales Médias.

The sampling frame was derived from both a national telephone directory compiled by
Mainstreet Research from various commercially available sources and random digit dialing.
The survey that dialed from the directory was conducted as a stratified dial of the ten Canadian
provinces. In the case of random digit dials, respondents were asked the additional question
of what region of the country they resided in. Respondents were dialed at random.

At least two attempts were made to complete an interview at every sampled telephone
number. The calls were staggered over times of day and two days to maximize the chances
of making contact with a potential respondent. Interviewing was also spread as evenly as
possible across the field period.

The questionnaire used in this survey is available in this report and online at www.
mainstreetresearch.ca. Questions are asked as they appear in the release document. If
a question is asked of a subset of the sample a descriptive note is added in parenthesis
preceding the question.

The sample was weighted by population parameters from the Canada 2016 Census for adults
18 years of age or older in Canada. The population parameters used for weighting are age,
gender, and region.

The margin of error for this poll is +/- 1.9% at the 95% confidence level. Margins of error are
higher in each subsample.

The margins of error for each subsample is as following: Males: +/- 2.55%, Females: +/- 2.86%,
18-34 age group: +/- 4.66%, 35-49 age group: +/- 3.81%, 50-64 age group: +/- 3.49%, 65+
age group: +/- 3.56%, British Columbia: +/- 4.77%, Alberta: +/- 6.42%, Prairies: +/- 7.41%,
Ontario: +/- 3.5%, Quebec: +/- 3.32%, Atlantic Canada: +/- 7.58%.

Totals may not add up 100% due to rounding.

In addition to sampling error, one should bear in mind that the wording of questions and
practical difficulties in conducting surveys can introduce error or bias into the findings of
opinion polls. Moreover, all sample surveys and polls may be subject to other sources of
error, including, but not limited to coverage error, and measurement error.