A

Project Report
On

“SALES PROMOTION FOR TVS MOTOR COMPANY LTD. IN KOLHAPUR

CITY”

For

“TVS MOTOR COMPANY LTD.”

Submitted To

SAVITRIBAI PHULE PUNE UNIVERSITY, PUNE

In Partial Fulfilment of requirements

For the Award of Degree of

MASTER OF BUSINESS ADMINISTERATION

Submitted By

MR. PATIL AKSHAY ARUN

Under the Guidance of

Dr. SWAPNAJA TAPADIA

SINHGAD INSTITUTE OF MANAGEMENT & COMPUTER APPLICATION, NARHE, PUNE

BATCH
2015-2017
 DECLARATION

I, the undersigned, hereby declare that the Project Report entitled “SALES PROMOTION

FOR TVS MOTOR COMPANY LTD. IN KOLHAPUR CITY” written and submitted by

me to the SavitribaiPhulePune University, Pune in partial fulfilment of the requirements

for the award of degree of Master of Business Administration under the guidance of Dr.

SWAPNAJA TAPADIAis my original work and the conclusions drawn therein are based

on the material collected by myself..

Place : PATIL AKSHAY

Date: Student Name

 CERTIFICATE

This is to certify that the Project Report entitled “SALES PROMOTION FOR TVS

MOTOR COMPANY LTD. IN KOLHAPUR CITY” which is being submitted

herewith for the award of the degree of Master of Business Administration, Savitribai

Phule Pune University, Pune is the result of the original research work completed by Dr.

SWAPNJA TAPADIA under my supervision and guidance and to the best of my

knowledge and belief the work embodied in this Project Report has not formed earlier the

basis for the award of any degree or similar title of this or any other University or

examining body.

Dr. SWAPNJA TAPADIA Dr. Milind Marathe

PROJECT GUIDE DIRECTOR, SIMCA
Pune-411041
 ACKNOWLEDGEMENT

A project can never attain its final destination without the support encouragement
And motivation of the individuals who are related to the one who undertakes the projectwork.

I, PATIL AKSHAY, student of SIMCA,Pune would like to thank “TVS MOTOR

COMPANY LTD.” for giving me a chance to work with them during my summer internship.

I would like to express my sincere thanks to, TVS MOTOR COMPANY LTD., especially for
their guidance. I thank them for his generous advice and support to me and being
instrumental in making this project successful.

This project would not have been successful without the precious guidance of Mr. SACHIN
PATIL,Sales Manager at TVS and my project guide Dr.SWAPNJA TAPADIAwho has been
a constant source of inspiration and motivation for me.

A special thanks to my teacher for their support and guidance, which kept me motivated.

I am grateful to all of them for providing a very favourable learning environment for me.

Place : Student Name :

Date : PATIL AKSHAY

 TABLE OF CONTENT

CHAPTER CONTENTS PAGE

NO. NO.

1 INTRODUCTION 1-14

2 COMPANY PROFILE 15-37

3 RESEARCH METHODOLOGY 38-41

4 DATA ANALYSIS & INTERPRETATION 42-53

5 OBSERVATION AND FINDINGS 54-55

6 SUGGESTIONS 56-57

7 LIMITATIONS 58-59

8 LEARNINGS FROM THE PROJECT 60-61

9 CONTRIBUTION TO THE ORGANISATION 62-63

10 BIBLOGRAPHY 64-65

ANNEXURE 66-68