Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Project Report
On
Submitted By,
S.Y.B.M.S.
Submitted To,
University Of Mumbai
SantRawoolMaharajMahavidyalaya,
Kudal
(2018-2019)
DECLARATION
Date: 05-04-2019
Place: Kudal
INDEX
1 INTRODUCTION 4
2 HISTORY 5
4 NEED OF CSR 9
5 TYPES OF CSR 10
6 PRINCIPLES OF CSR 13
7 ADVANTAGES OF CSR 17
8 DISADVANTAGES OF CSR 19
9 CONCLUSION 22
10 BIBLIOGRAPHY 23
1. INTRODUCTION
2. HISTORY OF CSR
American President Calvin Coolidge said in the 1920s that “the chief business
of the American people is business.” It was a popular observation in a time of
economic prosperity, when issues such as energy security and climate change
were practically nonexistent.
Almost a century later, things are very different. Now, more than ever, private
enterprise is being called upon to exercise social responsibility, especially
when it comes to the environment. This trend reflects the view that companies
ought to do more than simply meet the letter of the law and the bare minimum
of ethical business behavior. Today we discuss the idea of “corporate social
responsibility.”
President Coolidge, like many American presidents before and since, kept
government out of the affairs of business as much as possible. But starting in
the 1960s and 1970s, the environmental impact of an ever-expanding
economy was generating more and more protest from citizens. The result was
a wave of legislation designed to reduce the pollution produced by business
activity. Those laws had positive effects and are now vital parts of the
American regulatory framework. But despite these regulations, controlling
pollution continues to be a challenge. And now there are even larger problems
on the horizon.
Even though businesses today are more efficient and use fewer resources to
make goods—thanks to technological advances— many ecosystems continue
to suffer. This is because the scale of economic activity grows every year,
despite environmental improvements by individual enterprises.
Starting a few years ago, many citizens in the U.S. and around the world
began calls for more action from private enterprise on these social issues—
beyond compliance with regulations and traditional charity-related work. The
result was a new movement known as corporate social responsibility, or CSR
Applicability of CSR:
The Circular emphasizes that the government has no role in monitoring CSR
activities; it lays the onus on the board of the company to ensure the quality and
efficacy of a CSR project. The circular states that the government has no role in
appointing an appropriate authority for approving and implementing CSR
programmes of a company or in engaging external experts in monitoring the
efficacy of CSR expenditure of companies such as for impact assessments.
The board of the company takes a call on the CSR expenditure and qualifying
activities as CSR.CSR projects (and any changes thereof) and their monitoring are
subject to the approval of the company’s board on recommendations of its CSR
committee. Boards or committees are fully competent to engage third parties to
have an impact assessment of CSR programmes to validate compliance of the
CSR provisions of the law.
under the Income Tax Act, 1961. Further, the Finance Act 2014 clarifies that the
CSR expenditure does not form part of business expenditure.
The Circular provides clarification that in case of CSR spend greater than the
prescribed CSR spend (2% of average net profit of three preceding financial
years), then the excess cannot be carried forward to the subsequent years against
that year’s prescribed CSR spend. For any unspent amount of the prescribed CSR
spend, the board can chose to carry forward to the subsequent years, provided it is
over and above that year’s prescribed CSR spend.
The Circular confirms that the contents of the board-approved CSR Policy must
be disclosed in the board of directors’ report and on the company’s website. All
qualifying companies must report in the format provided by the Companies (CSR
Policy) Rules, 2014 on the annual report on CSR. Further, a foreign
company unless otherwise exempted by the central government, should attach a
report on its CSR activity as an annexure to the balance sheet document that it
submits to the Registrar of Companies every calendar year.
The Circular states that the objective of the CSR Law is to promote innovative
ideas and corporate’s enhanced management skills in discharging social
responsibility that results in greater efficiency and better outcomes. Therefore,
CSR should not be interpreted as a source of financing the resource gaps in
government schemes. The board may decide to supplement government schemes
should it be deemed to qualify under the CSR provisions of the law.
The Circular reiterates that those activities that benefit only the employees or their
families, one-off events, expenses towards fulfilment of regulatory statutes,
contribution to political parties, activities as part of normal course of business or
those undertaken outside of India do not qualify as CSR expenses. It also
reiterates that the contribution to corpus of a trust/ society/ Section 8 companies
etc. will qualify as CSR expenditure as long as the entity is created exclusively for
undertaking CSR activities or where the corpus is created exclusively for a
purpose directly relatable to a Schedule VII item.
A better society would produce a better environment in which the business may
gain long term maximization of profit. A firm which is sensitive to community
needs would in its own self interest like to have a better community to conduct its
business. To achieve this it would implement social programmes for social
welfare.
Regulation and control are costly to business both in terms of money and energy
and restrict its flexibility of decision making. Failure of businessmen to assume
social responsibilities invites government to intervene and regulate or control their
activities. The prudent course for business is to understand the limit of its power
and how to use that power carefully and responsibly thereby avoiding government
intervention.
5. TYPES OF CSR
Many researcher have tried to describe the various forms of CSR but the most
accepted model is Carroll`s four part model of corporate social responsibility.
Carroll (1991) organized different corporate social responsibilities as a four
layered pyramid model and called it the pyramid of responsibilities. The four
different responsibilities – economical, legal, ethical, and philanthropic are the
layers of the pyramid
Economic responsibilities
To be profitable as a company, minimize cost and maximize sales or make
sensible strategic decisions – these are at the base of economic
responsibilities. Economic performance is required by the society. This
lies at the very base of the pyramid.
Economic responsibility focouses on practice that facilitate the long term
growth of the business, while also meeting the standard set for ethical,
environmental and philanthropic practice. By balancing economiic
growth with their overall effects on the society, businesses can improve
their operations while also engaging in sustainable practice. An example
of economic responsibility is when a company is modifies its
manufacturing processes to include recycled products, which could benefit
the company by potentially lowering the cost of materials and also benefit
society by consuming fewer resources.
Legal responsibilities
Ethical responsibilities
The primory focus on ethics is to provide fair labor practice for businesses
employees as well as the employees of their suppliers. What this means is
that ethical corporate social responsibilities usually considers the entre
supply chain. For example, some companies that source clothes from asia
have corporate social responsibilities program mes to make sure that the
people that work to produce the clothes that they buy are treated fairly.
This may include a minimum wage or certain standard to be met in the
factories. Some of this can be quite different to enforce in the supply
chain. Another example is that small farmers in developing countries that
supply produce such as coffee, bananas or other crops are paid in fair price
for their goods. Ethical corporate social responsibility is not just limited to
making sure that people in less develop countries are treated fairly. It is
also focused on making sure that all stakeholders receive fair treatment.
This includes employees, but also customers, stakeholders and other
stakeholders that the company may impacts through its activities.
One company that has made impressive strides with ethical corporate
social responisibility is Nestly. Nestly was ranked highly by KPMG in a
study to see which companies were the most sustainable. This is the big
turnaround for the organisation that was once criticized for the fact that its
powdered milk product were leading to malnutrition in children in
developing countries.
Philanthropic responsibilities
The philanthropic responsibilities stands at the top of the pyramid and to
be a good corporate citizen and improve the quality of life for the society
is the aim of these responsibilities. Corporate contribution, to support the
community by providing programs or engagement in volunteerism can be
example for the Philanthropic responsibilities. To some extent the
philanthropic responsibilities are desired and expected by the society.
Philanthropic initiatives include the donation of time, mony or
resources to charities and +organisation at local, national or international
level. These donation can be directed to a verity of worthy causes
including human rights, national disaster relief, clean watre and education
progrsams in underdeveloped countries. For example, microsoft co-
founder Bill Gates has donates billions of dollars to the Bill and Melinda
Gates foundation, which supports numerous causes including education,
the education of malaria and agricultural development. In 2014, Bill
Gates was the single largest giver in the world, donating $1.5 billions in
microsoft stockto the bill and Melinda Gates Foundation.
6. PRINCIPLE OF CSR
Principle 1
Principle 2
Business should provide goods and services that are safe and contribute to
sustainability throughout their life cycle.
Business should assure safety and optimal resource use over the
lifecycle of the product, from design to disposal (cradle to grave
approach)
Business should ensure that everyone connected with it are aware
of their responsibility
Business must raise consumer awareness through education,
product labeling, appropriate marketing communication, and
information about safe usage and disposal
Business must regularly review and improve on the product and
processes
Business must promote sustainable consumption including
recycling of resources, as over consumption results in exploitation
of their planets resources
Principle 3
Principle 4
Business should respect the interest of, and be responsive towards all
stakeholders, especially those who are disadvantaged, vulnerable
marginalized
Business should systematically identify their stakeholders,
understand their concern, define purpose and scope of engagement
and commit to engage with them
Business should acknowledge, assume responsibility and be
transparent about the impact of their policies, decisions, products
and service and associated operations on the stakeholders
Business should give special attention to stakeholders in areas that
are undeveloped
Business should resolve differences with stakeholders in a just fair
and equitable manner
Principle 5
Principle 6
Principle 7
Principle 8
Principle 9
Business should engage with and provide value to their customer and
consumers in responsible manner
Business, while serving the needs of their customers, should take
into account the overall well-being of the customers and that of
society
Business should ensure that the do not restrict he freedom of
choice and free competition in any manner while designing
promoting anf selling their products
Business should disclose all information truthfully and factually
through labeling and other means including the risk to the
individual to society and to the planet from the use of the product
so that the customers can exercise their freedom to consume also
educate their customers on the safe and responsible usage of their
product and services
Business should promote and advertise their product in ways that
do not mislead or confuse the consumers
Business should exercise due care and caution while providing
goods and services that result in over exploitation of natural
resources or lead to excessive conspicuous consumption
Business should provide adequate grievance handling
mechanisms to address customers concerns and feedback
7. ADVANTAGES OF CSR
Public Relations. Each CSR effort can offer many public relations and media
opportunities. Example: If a company makes a donation to a community
service project, they would likely send a press release to relevant media
outlets. Their story could be picked up and included in publications,
broadcasts and online news sites, thereby spreading their company message in
several directions for little additional cost.
Human Resources. Corporations that can demonstrate their commitment to
the social good can be attractive to top talent who share their set of values. For
example, Generation(also known as the Millennial Generation) is often
identified as a very civic minded population who would be attracted to
employers with socially responsible values.
Sponsorship Marketing Opportunities. Corporate sponsorship of charitable
events can keep the company's name and brand in front of target audiences in
a more subtle way than traditional sales efforts. If an audience realizes that a
company shares their own personal values, they may be more likely to buy
from that company.
Team Building. Particularly when a company's values are shared by
employees, charitable efforts can become team building exercises that
improve staff morale and job satisfaction.
Reduced Costs. While CSR projects do have costs, often those costs can be
less than traditional marketing channels. As well, the resulting benefits of the
efforts can reduce other costs. For example, as discussed above, CSR efforts
can attract top talent which can reduce human resource recruitment costs.
Green and sustainability initiatives could reduce waste and its associated costs.
Projects that generate positive mentions in the media can reduce the need for
paid marketing and advertising.
Expanded Customer Prospect Base. While most buyers buy on "value,"
there are some groups of customers that buy on "values." This is particularly
the case for union organizations and many non-profits. An example would be
labor unions who traditionally buy made in the USA and union made goods in
support of fellow union members. Another example would be a non-profit for
children that buys fair trade merchandise to avoid potential scandals from
purchasing goods made with sweatshop or child labor. Green initiatives may
also steer buyers into purchasing recycled or biodegradable products.
8. DISADVANTAGES OF CSR
3. Staff Morale
The implementation process requires heavy workload, and this may
deteriorate the morale of the staff working in a company. Logically thinking,
if some employees have to work extra than their scheduled hours without
getting any extra pay for the same, they would prefer to quit their job and
would seek some other place to work. Thus, this will increase the labour cost
of the company as they would be left with no other option than to recruit new
staff and equip them with the necessary training, which would further be a
burden on the capital of the company.
4. Shareholder Interests
Proper implementation of corporate social responsibility requires a lot of
changes to be made to many processes, which includes increased reporting.
Companies usually hire some additional personnel to manage CSR initiatives.
These require money, and thus the rivals in the market point out that the
money spent on CSR comes directly from shareholders’ pockets, and that the
company is thus taking steps which could hamper the interests of the
shareholders. Elaine Sternberg, one of the most vocal opponents of the effects
of CSR on shareholder profits, is of the opinion that CSR initiatives incur a
great cost with the little measurable return.
5. Corporate Reputation
While many companies carry out CSR initiatives with the purpose of
bolstering their public images, these initiatives can at times necessitate a
company to release certain information which could have an opposite effect to
what is intended. The incident which happened in the year 2003, is a good
example of this. Coca-Cola, as part of CSR initiative, released a report which
included information about chemicals found in its products. However, the
report resulted in lowering the reputation of the company instead of increasing
it because of the company suffered huge revenue loss.
6. Competitive Disadvantages
Proper implementation of corporate social responsibility initiatives might
require a company to makeshift in their working model, and this might turn
9. CONCLUSION
10.BIBLIOGRAPHY