MODULE 3

INSTAGRAM
CONTENT GAME PLAN
MODULE 3
LICENSING
WHAT
WHEN
HOW
EXPOSURE
LICENSING
Do you need permission…

Yes.

Sharing on social media, and helping something go “viral” is

generally a great thing… But you need their permission.
 LICENSING
Official statement from Instagram…
LICENSING
Do you need permission…

-  Ask permission*

-  Credit the original artist / creator.

-  Make pictures your own

-  Use public domain images: www.morguefile.com/

WHAT?
Be a human, not a business…

-  Your products in use

-  Behind the scenes
-  Your face
-  Quotes
-  Humour
-  Short videos
-  Throwback #tbt
-  Personal adventures / what’s happening
Your products in use… @Nike
Behind The Scenes… @Udemy
Relevant quotes… @Zappos
Photos Of You… @Mari_Smith
Humour… @9GAG
#TBT (throw back thursday… @AllState
What are you doing?… @Google
You should NEVER run out of things to post to Instagram…
Don’t set limited rules for yourself.. Just express yourself,
and your business and SEE what people like…
WHEN?
A
B

I
K
WHEN?
How often should I post?...

•  Different for every niche!

•  Minimum 1x / week
•  Maximum 21x / week*
WHEN?
WHEN?
HOW?
How do you post media on Instagram?

Let’s walk through this together J

EXPOSURE
HASHTAGS
-  Think of hashtags as searchable Buckets / Categories
-  You can create your own bucket at anytime

#Adventures #Work #Funny

EXPOSURE
SOCIAL PROOF

•  Tell your friends and family when you post

•  Use like CTA’s within your photo descriptions (250%)

•  Use social proof apps (Like Potion / Magic Liker)

EXPOSURE
CROSS PROMOTING ON SOCIAL MEDIA
Share your media to your other profiles…

- Twitter
- Facebook
- tumblr
- Flickr
- foursquare
BADGES
CONGRATULATIONS…