MODULE 2

CREATE AN
INSTAGRAM
POWER ACCOUNT
MODULE 2
HANDLE
NAME
DISPLAY PHOTO
BIO
CTA
@HANDLE
HANDLE
The simpler it is to explain, the better the handle…
@Benji > @Benjamin > Benjamin92 > Benjamin_92 > B_enjamin_w92_
HANDLE
If your name is taken here are some popular tweaks…
Add a “.” or an “_” (BenjiBlue → Benji.Blue / Benji_Blue)
Use an intitial (BenjiBlue → BenjiB / B.Blue)
Use your niche (BenjiBlue → BenjiBlueFitness)
Use your domain (BenjiBlue → BenjiBlue.com)
Add prefix (BenjiBlue → TheBenjiBlue / IamBenjiBlue)
Use your country / state (BenjiBlue → BenjiBlueAUS)
NAME
Simply use the name of your business…
Benjamin Wilson / Benji Blue
NAME
If necessary, use the field of your business to…
- Turtle Accounting
- Turtle Education
- Turtle Pizzeria
PHOTO
Square…

110x110 minimum
500x500 recommended
PHOTO
Symbolic logo representation (business)…
PHOTO
Personal brands / personal account / small biz…
BIO
Sell your account to your target market…

Sell your Instagram account. Not your services/product.

-  What would make your target audience click the follow

button after reading your bio?

-  Use appropriate emojis.

Research your competitors…

-  Use their bio as inspiration for yours

BIO
Spacing your Bio to look aesthetically pleasing…

- Craft your bio in the “notes” app and copy it over.

CTA
In marketing, a call to action (CTA) is an instruction to the
audience to provoke an immediate response, usually
using an imperative verb such as "call now", "find out
more" or "visit a store today".
CTA
Decide on the CTA you want your new leads to take…
- Present this in an appealing fashion

EG:

Check out our awesome designs here:

VS
Buy our product here:
BADGES
CONGRATULATIONS…