Teaching Plan

Business & Managerial Communication

Semester III
(Batch 2018-23)
Academic Year 2019-20

By
Ms. Sweta Saurabh
&
Ms. Samriti Bajaj

Symbiosis Law School, NOIDA

Symbiosis International (Deemed
University), Pune
(July, 2019 – October, 2019)
1. INTRODUCTION

The main purpose of teaching “Business and Managerial Communications” to our

students is that in course of being an excellent lawyer, a student has to understand
the nuances of effective speaking, listening, reading and writing as he/she, in due
course of time, is going to leverage on the effectiveness of his/her communication
abilities.
Good communication skills are vital to a successful, rewarding practice. To be able to
communicate well with your clients, staff, partners, associates, other lawyers, and
vendors, with more confidence will be helpful in attracting more clients and influence
the peers and referral sources.
Managerial Communication helps in the smooth flow of information among
managers working towards a common goal. The message has to be clear and
well understood in effective communication. The team members should know what
their manager or team leader intends to communicate. Effective managerial
communication enables the information to flow in its desired form among managers,
team leaders and their respective teams. It is a scientific art to understand, create
and communicate exactly what you intent.
Hence, it is of utmost importance that the student, who is a prospective lawyer,
understands that in addition to the technical knowledge of various statutes he/she
needs to prepare and groom himself/herself to be able to deliver in terms of written
and oral communications.

2. LEARNING OBJECTIVES (Knowledge, Skills andOutcomes)

Pedagogy:
In order to increase the learning activity of learners, active methods of teaching shall
be used. Students will be expected to participate in the class discussions, role plays,
case studies, brainstorming sessions, presentations and projects related to
Organizational Communication.
A. Knowledge
Learners will learn the dynamics of business and managerial communication since
basic understanding of organizational communication is presumed to be mandatory
for every aspiring professional. Learners will be able to demonstrate critical and
innovative thinking. Students will be efficient enough to display competence in oral,
written, and visual communication. Learners will be able to apply communication
theories in real life scenario.
B. Skills
Cognitive Skills: The Business Communication course is going to make the student
aware of the importance of not just the technical know-how but also the importance
 of the knowledge of how to deliver the content. The student shall not possess multiple
options and shall be able to take an educated decision of what medium to use and
how to use it.
Problem Solving Skills: The students are going to enter in the world of arguing for
the sake of their clients. The business communication will demand that students have
the capacity to be able to write and use orally the various modes and forms of
communication; using the communication methods not just to communicate but to
communicate it effectively.
Employability Skills: The students are going to enter in the world of arguing for the
sake of their clients. The organization and the profession demands that students have
the capacity to be able to write and use orally the various modes and forms of
communication; using the communication methods not just to communicate but to
communicate it effectively.
Subject Specific Skills: The Business Communication will demand an ability to
identify the right medium to communicate, create the right content and deliver it
effectively to its recipient(s).

C. Outcomes
By the end of the course the learner should have gained knowledge and
understanding of the communication skills suitable for internal and external
organizational communication. The learners can use these skills throughout their
career and those skills can help them launch an interesting and rewarding career too.
This course enables the learners to understand today‟s dynamic workplace, the steps
they can take to adapt to the job market. As No other skill will help learners in their
career in as many ways as communication will. Learners will improve their skills in
such vital areas as team interaction, etiquette, listening and nonverbal
communication. Three key skills will be highlighted by this course: (a) Coordination of
effort (b) Good corporate relations (c) Development of leadership skills.
Evaluation:
Assessment is by compulsory coursework examination (40% Internal + 60%
External= 100%) under the auspices of the Symbiosis International (Deemed
University).

3. LECTURES
A. Times and Attendance
Three lecture times have been set aside for this course for each division. Verify it from
the timetable assigned for each division. Lecture outlines, if required, principally in the
form of PowerPoint slides, will be made available in „The Library‟ on „Curiosity‟ Portal
at https://slsnoida.curiositylive.com. In addition, Session Plan/Course Material will be
 also be provided containing Suggested Reading such as Books; Journal Articles and
cases depending upon the market situation related to the course. To facilitate your
understanding of these lectures, you should always read at least the relevant pages of
suggested readings in advance of each lecture.

You are notified that two online sessions with the help of „Banyan Tree @ Curiosity‟
will be conducted for Tutorial. We will be expecting your response/ answer/ reply
within stipulated time given. Those, who will respond / answer / reply within
stipulated time given shall be granted attendance for one lecture each. This activity is
compulsory for all and attendance so granted will form part of the total attendance.
As per Symbiosis International (Deemed University) Regulations, please
note, “Students are expected to attend minimum 75% of all scheduled
sessions and other forms of instruction as defined by the programme of
study.”
The student will not be eligible to appear for the examination if he / she fail to put in
the required attendance. The students can update themselves of their attendance
daily online athttps://slsnoida.curiositylive.com.

B. Notifications:
Learners are informed that notice/s, if required, with respect to Academic-
Administration, either by Course-in-Charge or Faculty-In-Charge, Academic
Coordination will be sent using „Owl @ Curiosity‟. No notifications will be published by
either Course-in-Charge/Faculty-In-Charge, Academic Coordination or Learner using
„Library @ Curiosity‟. You are required to keep yourself duly informed.

C. Lecture Outline

WEEK TOPICS

Week – 01: Lecture-1- Syllabus Preview Discussion of Teaching Plan

Lecture-2- Discussion of Teaching Plan
Lecture-3- Project topic allocation
02/07/2019

Topic-1: Introduction
Week – 02: Lecture 4: Introduction to Communication Skills
Lecture 5: Need for studying Business Communication
08/07/2019 Lecture6- Tutorial - Assignment (Project Topic Discussion)
 Lecture 7: Various forms of Organizational Communication
Week – 03:
Lecture 8: Case Study
Lecture 9: case study
15/07/2019

Topic-2: Group Communication

Week – 04: Lecture 10: Inter-Group Communication
Lecture 11: Problem solving in group communication
Lecture 12: Problem solving in group
22/07/2019 communication

Topic-3: Informational and Critical Listening

Week – 05: Lecture 13: Types; Barriers to listening
Lecture 14: Barriers to listening; Importance of Listening
29/07/2019 Lecture 15: Case study/ Article discussion

Topic-4: Reading Skills

Week – 06: Lecture 16: Reading techniques, skimming and scanning
Lecture 17: Reading with purpose
05/08/2019
Lecture 18:Reading articles

Topic-5: Language and Vocabulary

Week – 07: Lecture 19: Importance of language; Business language
Lecture 20: Vocabulary exercises
Lecture 21: Vocabulary exercises
12/08/2019

Topic-6: Internal and External Business Communication

Week – 08: Lecture 22: Written communication
Lecture 23: Employment Communication
Lecture:24: Employment Communication
19/08/2019

Lecture 25: Faxes, Press-release; official correspondence

Week – 09: Lecture 26: Written exercise
Lecture 27: Case study
26/08/2019

Week – 10: Lecture 28: Circulars, notices

Lecture 29: suggestions
Lecture 30: Proposals
02/09/2019

Topic-7: Soft Skills

Week – 11: Lecture 31: Importance in Profession
Lecture 32: Business Etiquettes
09/09/2019 Lecture 33: Practice session

Topic-8: Basics of Public Communication

Week – 12: Lecture 34:Marketing Communication
Lecture 35: Marketing communication
16/09/2019 Lecture 36: Media Communication
 Lecture 37: Media Communication
Week – 13: Lecture 38 :Case study
Lecture 39: Case Study
23/09/2019

Topic-9: Simulation of Managerial Communication Skills

Week – 14: Lecture 40: Group Discussion
Lecture 41: Group Discussion
30/09/2019 Lecture 42: Group Discussion

Week – 15: Lecture 43: Team building and problem solving exercise
Lecture 44: Team building and problem solving exercise
Lecture 45: Role play
07/10/2019

Week – 16: Lecture 46: Role play

Lecture 47: Presentations
14/10/2019 Lecture 48: Presentations

Week – 17: Lecture 49: Extempore Speaking

Lecture 50: Extempore Speaking
Lecture 51: Revision
21/10/2019

*The schedule will be followed, subject to change/s due to unforeseen/unavoidable

circumstances.

4.READING AND MATERIALS

Textbooks
 Bovee and Thill, Business Communication Today, Pearson, 13th Edition, reprint (2017)
 K K Sinha, Business Communication , Taxman, 4th Edition, (2012)
 Murphy Raymond, Essential English Grammar, Cambridge University Press (2000).

Note:

 The above list is indicative and not exhaustive.

 Earlier editions of a number of the above texts might also be available and can be
consulted once account is taken of their datedness.

 These text were selected because they provide in one

volume a combination of text, cases and materials, designed to be read as a whole
i.e. a “one-stop shop”. Nevertheless, the text provides the basic reading for the course
only. There is much more to the study of Business and Managerial Communication than
this and you will undoubtedly benefit from undertaking some reading and study of your
 own. It is creditable if you, in respect of the proper use of independent research and
study, follow up some of the case references, periodical articles or other material referred
to in the prime textbook or in class-or even to do some research of your own. A good
resource to use is the Symbiosis Law Library and online databases such as JSTOR,
ProQuest, Pearson, Emerald and EBSCO.

5. ASSESSMENT
Internal Assessment: Internal examination will be conducted for 40 marks. It will include:
I. Mode of First Internal Assessment – Project (Long-Term Paper)- (10 marks)
II. Mode of Second Internal Assessment – Tutorial(Open Book Examination)- (20
marks)
III. Mode of Third Internal Assessment - Viva-Voce– (10 marks)

External Assessment: The Symbiosis International (Deemed University) will conduct

external written examination for 60 marks. It consists of ten objective-type (2 marks each =
20 marks) and 4 subjective-type/cases and open problems/questions (10 Marks each) with
an alternative (40 marks).

6. INTERNAL : ASSESSMENT MODE AND SCHEDULE

A. Project Mode and Schedule
Process of Allotment:
• The students are suggested to pick a topic on which they would like to research.
The topic will be finalised by the Course In-Charge.
• It must be done as per following schedule.
Guidelines:
• The word limit for the project is 2500 words.
• Printing of project to be done on both sides and stapled sheets to be submitted.
• As per the anti-plagiarism policy, all projects shall be subject to plagiarism check
vide the „Turn-it In‟ software. The projects with more than 20% plagiarized content
shall be marked „zero‟. Plagiarism report to be attached by the learners.
• It is important for all to follow the deadlines regarding Project submission. Those
unable to meet the deadlines shall be liable to forfeit their marks(-2 for late
submission).
• The submission of the research/project work shall include all the components and
annexures mentioned.
The project shall include:
1. Name, PRN, Division and Batch of the Learner
2. Topic of the Project
3. The Introduction
 4. The Literature Review (2 Literature reviews)
5. Objective/s of the Study
6. Research Methodology
7. Analysis of the Research
8. Findings of the Research
9. Discussion and Conclusion
10. References
The details about the rules of submission are annexed with this document.

Schedule - Project

Assignment Submission Date Result

Date

July 03, August 09, August 16,

2019 2019 2019

B. Tutorial: Mode and Schedule

There will be one tutorial of 20 marks. Each student will attempt it on all the occasion.
It is an Open Book Examination i.e. examinees are allowed to bring and use any
material including Books, Articles, Hand Written Notes, Hand Outs and alike printed
material. It does not include use of any electronic gadgets, machine or alike material.

Schedule – Tutorial

Tutorial Result Topics

Date Date
August Sep. 07, 1. Introduction to Communication skill

29, 2019 2. Group Communication

2019 3. Listening

4. Reading skills

5. Internal and External Communication

 Schedule – Banyan Tree Discussion

Session Begins Ends Attendance

Date & Time Date & Time

I 19/07/2019 21/07/2019 One Lecture
@8:00 pm @ 11:59 pm
II 08/08/2019 10/08/2019 One Lecture
@8:00 pm @11:59 pm

C. Viva : Mode and Schedule

The Viva-Voce will be conducted on the syllabus taught till September10, 2019.
Each learner will be given around 10 minutes time for her / his viva-voce.
The Viva-Voce shall be evaluated on the following parameters:
• Conceptual Understanding (application of the concepts) (4 marks)
• Content (2 marks)
• Communication skills (2 marks)
• Professionalism (Attire, Punctuality, Posture, Etiquette) (2 marks)
Viva-Voce Schedule

Dates Div. Roll No. Time Group.

17th Sept.
2019 A 1-22 2:00- 4:30 pm I

18th Sept.
A 23-44 2:00- 4:30 pm II
2019
19th Sept.
45
2019 A 2:00- 4:30 pm III
onwards
20th Sept.
B 1-22 2:00- 4:30 pm I
2019
23rd Sept.
B 23-44 2:00- 4:30 pm II
2019
24thSept. 45
B 2:00- 4:30 pm III
2019 onwards
25th Sept.
2019 C 1-22 2:00- 4:30 pm I

26th Sept.
2019 C 23-44 2:00- 4:30 pm II

27th Sept. 45
C 2:00- 4:30 pm III
2019 onwards
7. ADMINISTRATIVE ARRANGEMENTS
The Course In-Charge for Business and Managerial Communication is Ms. Sweta Saurabh
and Ms. Samriti Bajaj is co-faculty. In case you face any problem in dealing with the
subject, feel free to see the concerned faculty. Notices relating to the course will be posted
online oncuriosity@symlaw.edu.in.

8. OFFICE HOURS AND CONTACT INFORMATION

If few doubts remain, kindly contact Ms. Sweta Sauarabh at sweta@symlaw.edu.in. It is
highly appreciated that the students clear doubts while in class because it serves two
purposes (i) many students have same doubts (ii) it helps the students to concentrate
further in class.

Note: Students are expected to read latest journals, periodicals, reports and
articles to keep abreast with the recent trends and developments in this subject.
 Annexure: Guidelines for Project

1) The Maximum Marks for the project is10.

2) The final copy of the project should be presented in accordance with the following
specifications:

• The paper used for printing shall be of A4size.

• Printing shall be in a standardized form, on one side of the paper.
• Spacing-1.5
• Font: Times New Roman.
• Font Size: Main Heading 16(Bold), Sub Heading 14(Bold) and text12
• Alignment: Justified.
• MS Word: 2003-7 Version, Page layout: left1.5 cm; top, right and bottom 1cm.
• Word Limit: Should not exceed 2500 words.
• The title of the Project, Name of the Candidate, PRN, Division, Batch, University, and
the name of the research guide with his/her designation and full official address shall
be printed on the first page and on the front cover as given in Annexure –A.

• Certificate Annexure- “B” must affirm that the research work of the candidate is
original, and that the material, if any, borrowed from other sources and incorporated in
the thesis has been duly acknowledged should be signed by the candidate. It should
also state that the candidate himself/herself will be held responsible and accountable
forplagiarism.

• The Scheme of thesis (Research Project) should be given as per Annexure “C”.
• Bibliography should be written alphabetically and given as per
Annexure “D”.
 Annexure A
Front Page and Cover
Title of the project (centered on two or more lines)
-------------------------------------------------------------------------
---------
--------------------------------------------------------------
----------------------------------------------------

Submitted by
Name of the candidate
----------------------------------------

Division …. PRN. ………………….. Class…………….. of

Symbiosis Law School, NOIDA

Symbiosis International (Deemed University), PUNE

In
Month, year
Under the guidance of

Name of guide
-----------------------------------
Designation and official address of research guide
------------------------------------------------------------
--------------------------------------
 Annexure-“B”

CERTIFICATE

The project entitled “---------” submitted to the Symbiosis Law School, NOIDA for
Business and Managerial Communication as part of Internal assessment is based on
my original work carried out under the guidance of-------------------------------------------
from------------------- to -----------------. The research work has not been submitted
elsewhere for award of any degree.

The material borrowed from other sources and incorporated in the research report has
been duly acknowledged.

I understand that I myself could be held responsible and accountable for plagiarism, if
any, detected later on.

Signature of the candidate

Date:
 “Annexure “C”
Scheme/Layout of Research Paper
Contents of project

1) Introduction

The introduction is the first page of the research project itself. It clearly introduces:-

1. The research topic or researchproblem,

2. Explains why this topic or problem is an important topic of research, and
3. Outlines the method of studying or researching that topic orproblem.

2) LiteratureReview

The literature review is often considered the most difficult component of APA research
paper format. A literature review is a comprehensive report on the existing literature
available regarding that topic. When presenting the literature review, it is necessary to
clearly outline both the procedures undertaken by relevant studies and the findings of
each study. Each study should be discussed in its own paragraph or set of paragraphs.

3) Objectives of theStudy

The purpose of research is to discover answers through the application of scientific

procedures. The objective refers to the questions to be answered through the study.
They indicate what we are trying to get from the study or the expected results / outcome
of the study. The objectives of the study may be one from the following:-

1. To gain familiarity with a phenomenon or to achieve new insights intoit

– Exploratory or Descriptive Research.

2. To portray accurately the characteristics of a particular individual, situation or a

group– Descriptive Research.

3. To determine the frequency with which something occurs or with which it is

associated with something else – Diagnostic Research.

4. To test a hypothesis of a causal relationship between variables – Hypothesis-

TestingResearch.
4) Hypothesis of the Study (If required)

A hypothesis is an assumption about relations between variables. Hypothesis can be

defined as a logically conjectured relationship between two or more variables expressed
in the form of a testable statement.

5) Research Methodology

The Research Methodology part includes the Type of the study, Population of the study,
the Sample of the Study, Types of data, Tools used for data collection, and tools applied
for data analysis.

6) Results and Discussion

The results section of the research paper is where you report the findings of your study
based upon the information gathered as a result of the methodology [or methodologies]
you applied. The results section should simply state the findings, without bias or
interpretation, and arranged in a logical sequence.

7) Conclusion

The conclusion is intended to help the reader understand why your research should
matter to them after they have finished reading the paper. A conclusion is not merely a
summary of your points or a re- statement of your research problem but a synthesis of
keypoints.

8) References
References mean the act of referring, or the state of being referred; as, reference to a
chart for guidance. It is appeared at end of the projects and must be arranged in
alphabetical order by last name of the first author.
 Annexure-“C”

(RULES FOR BIBLIOGRAPHY/ CITATION/ FOOTNOTING)-:

Part I-:

MODE OF CITATION FOR BOOKS-: A FOR

AN AUTHORED BOOK -:

(i) By a singleauthor:
Name of the author, Title of the book p.no. (if referring to specific page or pages)
(Publisher, Place of publication, edition/year of publication).
E.g. M.P.Jain, Indian Constitutional Law 98 (Kamal Law House, Calcutta, 5th edn., 1998).

(ii) By twoauthors:
Name of the authors, Title of the book p.no. (if referring to specific page or pages)
(Publisher, Place of publication, edition/year ofpublication).
E.g. M.P.Jain and S.N. Jain, Principles of Administrative Law 38
(Wadhawa, Nagpur, 2001)

(iii) By multiple authors (more thantwo):

Name of the first two authors, et.al., Title of the book p.no. (if referring to specific page
or pages) (Publisher, Place of publication, edition/year of publication).
E.g. Jerry L. Mashaw, Richard A. Merrill, et.al., The American Public Law System – Cases
and Materials 50 (West Group, St. Paul, MN, 1992).
A. FOR EDITED BOOKS

(i) By a singleeditor:
Name of the editor (ed.), Title of the book p.no. (if referring to specific page or pages)
(Publisher, Place of publication, edn/year).
E.g. Nilendra Kumar (ed.), Nana Palkhivala: A Tribute (Universal
Publishers, Delhi,2004).

(ii) By twoeditors:
Name of the editors (eds.), Title of the book p.no. (if referring to specific
page or pages) (Publisher, Place of publication, edn/year).
E.g. S.K. Verma and Raman Mittal (eds.), Intellectual Property Rights: A Global Vision 38-
42 (ILI, Delhi, 2004).

(iii) By more than twoeditors:

Name of the editors, the first two only, et.al. (eds.), Title of the book p.no. (if referring
to specific page or pages) (Publisher, Place of publication,edn/year).
E.g. Chatrapati Singh, P.K. Coudhary, et.al. (eds.), Towards Energy Conservation Law 78
(ILI, Delhi, 1989).

(iv) By, or an auspices of, anorganization/institution:

Indian Law Institute, Index to Indian Legal Periodicals (ILI, Delhi, 2002).

Part II-:
MODE OF CITATION FOR ARTICLES/ESSAYS-:

(i) Citation of a paper published in ajournal/periodical:

Name of author of the article, title of the essay within inverted commas, volume number
of journal, Name of the journal in abbreviation page number (year).
E.g. K. Madhusudhana Rao, “Authority to Recommend President‟s Rule under Article 356
of the Constitution”, 46 JILI 125 (2004).

(ii) Citation of a paper published in a casereporter:

P.K. Thakur, “Permissibility of Probation in Offences Punishable with Minimum
Imprisonment” 2 SCJ 26-38 (2002).

(iii) Citation of an essay published in a bookedited:

Name of author of the essay, title of the essay within inverted commas, in Name of the
editor(s), title of the edited book page number (publisher, edition/year).
E.g. R.K. Nayak, “Evolving Global Drugs Law for the 21st Century” in D.C. Jayasuriya,
R.K. Nayak et.at.(eds.), Global Drugs Law 70 (1997).

(iv) Citation of an essay published as a part of a Survey of Law (e.g. Annual

Survey of Indian Law – [an annual publication of the Indian Law Institute,
NewDelhi]:
Name of author of the essay, title of the essay within inverted commas, Volume number
name of the survey, page number (year).
E.g.: P.S. Jaswal, “Constitutional Law-I” XXXVIII ASIL 115-150(2002).
(v) Citation of a write-up published in anewspaper/periodical:

Name of the writer, Title of the write-up within inverted commas, Name of the newspaper,
date.
Robert I. Freidman, “India‟s Shame: Sexual Slavery and Political Corruption are Leading
to an AIDS Catastrophe”, The Nation, April 8, 1996.

(vi) Citation of an editorial from anewspaper:

Editorial, Title of the Editorial within inverted commas Name of the newspaper, date.
Editorial, “Short-circuited” The Times of India, August 2, 2004.

(vii) Citing a reference formEncyclopedia:

Edwin R.A. Seligman (ed.), Encyclopedia of the Social Sciences Vol. XV (The Macmillan
Co., NY, 1957).

Part III-:
WEBSITES-:
If the websites gives information as to when it was last modified, the must be cited, if
not one must cite the date of visiting thewebsite.

(i) Information Technology Act 2000, India, available at:

http://www.mit.gov.in/it-bill.asp (Last Modified July 29,2003).

(ii) Information Technology Act 2000, India, available at:

http://www.mit.gov.in/it-bill.asp (Visited on July 29,2003).

Part IV-:

UNPUBLISHED WORKS-:

i. Unpublished Research Work (E. g.,Dissertation/Thesis):

Name of the Researcher, Title of the dissertation/thesis (Year)
(Unpublished Ph.D. thesis, Name of theUniversity/organization).

ii. Interviews:
Interview with M. Veerappa Moily, Law Minister, The Hindu, July 25, 2004.

iii. Forthcoming publication of abook:

G. Gann Xu, Information for Corporate IP Management (In Press, 2004).

iv. Forthcoming publication of anarticle:

Shabistan Aquil,, “Classification of Human Rights”, in S.K. Verma, Shabistan Aquill, et.
Al. (eds.), Human Rights: Cases and Material (In Press, 2004)